MODA PRESS KIT 2016
Life. Style Madison
Moda Magazine strives to analyze and comment on the stories that capture the attention of our readers. With print and online content, Moda’s writers have the ability to cover both niche and popular topics in categories including Fashion, Culture, Lifestyle, Arts and Men’s. We are a passionate team of students who work to achieve a professional standard that inspires and influences our readers’ personal relationship with style, beauty and the world around them.
About U
Moda Magazine is the University of Wisconsin-
Moda publishes daily online content, as well
Madison’s first and only life and style publication.
as one online Mini Issue each month, which
It was founded in 2011 by two UW students
includes content from each section and original
who saw the need for a publication of its kind on
photography.
campus. Moda was originally comprised of one publisher, three editors and a handful of writers.
Along with online content, Moda publishes two
Its only sections were fashion and lifestyle.
print issues per year - one per semester - that are distributed throughout the UW-Madison campus
In the four years since its launch, Moda has
and the greater Madison community. It hosts UW
expanded dramatically. It has added culture,
Fashion Week each year, a weeklong event that
men’s and arts sections to its content, making the
includes speaking events and social gatherings,
magazine more versatile and reaching people
and culminates in the UWFW Fashion Show.
with varying interests. Its staff has grown beyond mention, with 12 staff positions and a veritable
Moda is supported by the Wisconsin Union
arsenal of contributors.
Directorate Publications Committee.
The Mod Reade
DEMOGRAPHICS 76.5% NEW VISITORS 23.5% RETURNING VISITORS 4,846 UNIQUE VISITORS PER MONTH
UNIVERSITY DEMOGRAPHICS UNIVERSITY LOCATED IN MADISON, WISCONSIN TOTAL STUDENTS: 43,193 UNDERGRADUATE:29,302 GRADUATE:9,445 SPECIAL:1,987 PROFESSIONAL: 2,459 FACULTY: 2,220 STUDENTS FROM U.S. STATES REPRESENTED: 50 STUDENTS FROM COUNTRIES REPRESENTED: 123
SOCIAL MEDIA STATS: FACEBOOK LIKES 3,708 facebook.com/modamadison TWITTER FOLLOWERS 828 @modamadison INSTAGRAM FOLLOWERS 783 @modamadison
Mini Issue
Moda Magazine releases monthly online mini-issues. These issues are typically between 10 and 20 pages long, with content from each section of the publication. Each issue focuses on a central word or phrase, with articles and editorial spreads showcasing each individual contributor’s take on the theme.
the mini: rewind
AUDIENCE: 1,138 VIEWS
1,083 VIEWS
1,087
1,023
1,055
S 657 568 498
426
NOV ‘14
DEC ‘14
FEB ‘15
MAR ‘15
APR ‘15
MAY ‘15
SEPT
‘15
OCT ‘16
NOV ‘16
DEC ‘16
ORIGINS
CRYSTALLIZE
REVOLUTION(ARY)
VIVID
RESTLESS
HORIZONS
VARSITY
AFTER DARK
CRAFT
REWIND
Print Issue
Moda Magazine produces one print issue each semester featuring articles from each of our editorial sections. Each issue is about 40 pages long and showcases images from student and professional photographers, clothing from area retailers and articles written by Moda’s staff.
Print issues are distributed throughout the UW-Madison campus, as well as other Madison locations at the end of each semester. After its print release, the issue is posted in an online format on Moda’s website.
FALL 2015
SPRING 2015
PRINT ISSUE STATS
SPRING 2014
"BARE" 619 ONLINE VIEWS & 500 PRINT COPIES
FALL 2014
“MODA ON EDGE" 817 ONLINE VIEWS & 750 PRINT COPIES
“THE ARTS ISSUE" 999 ONLINE VIEWS & 800 PRINT COPIES
"SAY SOMETHING" 730 ONLINE VIEWS & 266 PRINT COPIES
FALL 2013
DISTRIBUTION SITES
"GEN-Y" 198 ONLINE VIEWS & 1000 PRINT COPIES
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Student Organization Fairs Moda Print Launch Parties • Memorial Union • Union South • College Library • Vilas Hall Mosse Humanities Building
Prices
Advertising with Moda Magazine is a great way to reach a trend-setting, young adult audience. The Moda reader is proud to live in Madison and wants to support local businesses - a desire they share with Moda Magazine.
ADVERTISE WITH US
Advertisements are being accepted for Moda’s upcoming Spring 2016 Print Issue and monthly online Mini Issues. All advertisements must be high resolution PDF or PNG images. Advertisements can be in black and white, or color. If you do not have print advertisements at the ready, the Moda layout team is happy to help design one for your business.
PLACEMENT
MINI ISSUE PRICE
PRINT ISSUE
FULL INTERIOR FRONT COVER
$137.50
$550
HALF INTERIOR FRONT COVER
$70
FULL PAGE
$75
$300
HALF PAGE
$37.50
$150
FULL INTERIOR BACK COVER
$130
$525
HALF INTERIOR BACK COVER
$65
FULL EXTERIOR BACK COVER
$140
*AD DESIGN (ADDITIONAL)
$575 $30 PER ADVERTISEMENT
*STUDENT ORGANIZATIONS ARE ELIGABLE FOR DISCOUNT RATES.
Payment must be submitted by check payable to “Wisconsin Union” with “Advertising with Moda” written in the memo section of the check. Mail or deliver to Jennifer Anderson at the following address: WUD Office, 5th Floor Memorial Union 800 Langdon Street Madison, WI 53703 All closing materials for the Spring 2016 Print Issue must be submitted by March 1, 2016. If you would like your advertisement designed, all materials are due February 23, 2016. For questions and additional information, please contact Editor-in-Chief Jennifer Anderson at moda.wudpublications@gmail.com
Editoria Boar
As a student organization with limited funding, we appreciate any donations and participation in ad space, and are open to collaborations of any kind. Moda’s staff thanks you in advance for your support!
Editor-in-Chief: Jennifer Anderson moda.wudpublications@gmail.com
(Left to Right) FIRST ROW: Arts Editor Margaret Duffey, Special Events Co-Chair Anna Olla, Editor-in-Chief Jennifer Anderson, Creative Directors Kelsey Daykin and Alexa Carlson, Fashion Editor Courtney Pelot, Photography Director Andrew Salewski. SECOND ROW: Social Media Manager Ashley Osbourne, Deputy Editor Emma Leuman, Special Events Co-Chair Taylor Palmby, Art Director Alexandra Folino, Lifestyle Editor Meg Rotter, Webmaster Jameson Zaballos. NOT PICTURED: Finacial Manager Reilly Koch, Culture Editor Haley Nippert
MODA