media kit spring 2017
LIFE.
STYLE.
MADISON.
Moda Magazine strives to analyze and comment on the stories that capture the attention of our readers. With print and online content, Moda’s writers have the ability to cover both niche and popular topics in categories including Fashion, Culture, Lifestyle, Arts and Men’s. We are a passionate team of students who work to achieve a professional standard that inspires and infuences our readers’ personal relationship with style, beauty and the world around them.
ABOUT
US.
Moda Magazine is the University
Moda
publishes
of Wisconsin- Madison’s first and
content, as well as one online
only life and style publication. It
Mini Issue each month, which
was founded in 2011 by two UW
includes
students who saw the need for a
section and original photography.
content
daily
online
from
each
publication of its kind on campus. Moda was originally comprised
Along with online content, Moda
of one publisher, three editors
publishes two print issues per
and a handful of writers. Its only
year - one per semester - that
sections were fashion and lifestyle.
are distributed throughout the UW-Madison
campus
and
the
In the four years since its launch,
greater Madison community. It
Moda has expanded dramatically.
hosts UW Fashion Week each
It has added culture, men’s and
year,
a
weeklong
event
that
arts
includes
speaking
events
and
sections
to
its
content,
making
the
magazine
versatile
and
reaching
more
social gatherings, and culminates
people
in the UWFW Fashion Show.
with varying interests. Its staff has
grown
beyond
mention,
Moda
is
with 12 staff positions and a
Wisconsin
veritable arsenal of contributors.
Publications
supported Union
by
the
Directorate Committee.
THE
MODA
SITE DEMOGRAPHICS
MODAMADISON.COM 9,000 UNIQUE VISITORS PER MONTH 6,400 UNIQUE VISITORS 270 PAGE VIEWS PER DAY
READER UNIVERSITY DEMOGRAPHICS
UNIVERSITY LOCATED IN MADISON, WISCONSIN
SOCIAL MEDIA DEMOGRAPHICS
FACEBOOK LIKES | 4,201 FACEBOOK.COM/MODAMADISON
TOTAL STUDENTS 43,193 UNDERGRADUATE 29,302 GRADUATE 9,445 SPECIAL 1,987 PROFESSIONAL 2,459 FACULTY 2,220
INSTAGRAM FOLLOWERS | 1,374 @MODAMADISON STUDENTS FROM U.S. STATES REPRESENTED 50 TUMBLR MODA-MADISON.TUMBLR.COM
TWITTER FOLLOWERS | 873 MODA-MADISON.TUMBLR.COM
STUDENTS FROM COUNTRIES REPRESENTED 123
M I N I A N D M O N T H LY I S S U E S Moda online
Magazine
releases
publications.
Our
monthly
mini
issues,
which we began to create in 2013 were typically between 10 and 20 pages long, with content from each section of the publication.
Due to large expansion in
Moda Magazine staff in recent years, we have experienced a tremendous growth in submissions, and have converted our monthly ‘mini’ publications to online publications appearing monthly, ranging anywhere
from
40-60
pages
long.
Each issue focuses on a central theme, with articles and editorial spreads showcasing both staff and contributing writers work. Additionally, they feature photography, art and editorials from staff and contributers. 2,600
M O N T H LY & M I N I P U B L I C AT I O N V I E W S
2,500 2,400 2,200
1,800
1,333
1,326
OFF-CENTER MARCH 2016
WHISPER APRIL 2016
1,055 623
REWIND RENOVATION DECEMBER 2015 FEBRUARY 2016
IGNITE MAY 2016
GENERATIONS CHARGE RIVAL RUSH SEPTEMBER 2016 OCTOBER 2016 NOVEMBER 2016 DECEMBER 2016
PRINT Moda
Magazine
ISSUES
produces
images
from
student
and
one print issue each semester
professional photographers,
featuring articles from each of
clothing from area retailers
our editorial sections: fashion,
and
men’s,
Moda’s staff and contributors.
lifestyle,
culture
articles
are
throughout the UW-Madison
editorials
put
distributed
together by Moda Magazine
campus,
staff
Madison locations at the end
in
each
publication.
as
are
by
and art. Additionally there original
issues
written
well
as
other
of each semester. After its print These publications are about
release, the issue is posted in an
60 pages long and showcases
online format on Moda’s website.
OUR FALL 2016 PRINT ISSUE “SUBMERGE”
P R I N T I S S U E S TAT I S T I C S
FALL 2016 | SUBMERGE 1,700 ONLINE VIEWS 500 PRINT COPIES
SPRING 2016 | BRAZEN 1,700 ONLINE VIEWS 750 PRINT COPIES
FALL 2015 | ON EDGE 2,600 ONLINE VIEWS 750 PRINT COPIES
SPRING 2015 | BARE 1,400 ONLINE VIEWS 500 PRINT COPIES
ADVERTISE
WITH
US
Advertising with Moda Magazine is
Issue and monthly online Mini Issues.
a great way to reach a trend-setting,
All advertisements must be high
young
resolution
adult
audience.
The
Moda
or
PNG
images.
reader is proud to live in Madison and
Advertisements can be in black and
wants to support local businesses - a
white, or color. If you do not have
desire they share with Moda Magazine.
print advertisements at the ready,
Advertisements are being accepted for Moda’s upcoming Fall 2016 Print
the Moda layout team is happy to help design one for your business.
PLACEMENT
MINI ISSUE
PRINT ISSUE
FULL INTERIOR FRONT COVER
$137.50
$550
HALF INTERIOR FRONT COVER
$70
FULL PAGE
$75
$300
HALF PAGE
$37.50
$150
FULL INTERIOR BACK COVER
$130
$525
HALF INTERIOR BACK COVER
$65
FULL EXTERIOR BACK COVER
$140
*AD DESIGN (ADDITIONAL)
$575
$30 PER ADVERTISEMENT
*STUDENT ORGANIZATIONS ARE ELIGABLE FOR DISCOUNT RATES.
Payment must be submitted by check
All closing materials for the Fall 2016
payable to “Wisconsin Union” with
“Advertising with Moda” written in the
MARCH 12, 2017. If you would like
memo section of the check. Mail or deliver
your
to Meg Rotter at the following address:
materials are due MARCH 1, 2017.
WUD Office, 5th Floor Memorial Union 800 Langdon Street Madison, WI 53703
For questions and additional information,
Issue
must
be
advertisement
submitted
designed,
by
all
please contact Editor-in-Chief Meg Rotter at moda.wudpublications@gmail.com
EDITORIAL
MEG ROTTER
CLAIRE HORNACEK
EDITOR IN CHIEF
DEPUTY EDITOR
BOARD
ALEXANDRA FOLINO ART DIRECTOR
JAMESON ZABALLOS
WEB MASTER & MEN’S EDITOR
MARISSA HAEGELE
CLAIRE GRUMMON
KELSEY DAYKIN
REILLY KOCH
PHOTOGRAPHY CO-DIRECTOR
PHOTOGRAPHY CO-DIRECTOR
CREATIVE DIRECTOR CO-CHAIR
CREATIVE DIRECTOR CO-CHAIR
ANNA OLLA
EVA-DELILAH WIELAND
TAYLOR PALMBY
ALEXA CARLSON
SPECIAL EVENTS & RECRUITMENT CO-CHAIR
HALEY NIPPERT CULTURE EDITOR
SPECIAL EVENTS & RECRUITMENT CO-CHAIR
MARGARET DUFFY ARTS EDITOR
MARKETING & SOCIAL MEDIA LIASON
DARBY HOFFMAN LIFESTYLE EDITOR
As a student organization with limited funding, we appreciate any donations and participation in ad space, and are open to collaborations of any kind. Moda’s staff thanks you in advance for your support!
ALIX DEBROUX
ASSOCIATE ART DIRECTOR
FASHION EDITOR
BEN GOLDEN ARTS CURATOR
EDITOR-IN-CHIEF MEG ROTTER CONTACT MODA.WUDPUBLICATIONS@GMAIL.COM