ModernBarber
STOREFRONT GUIDE BRANDS TO BUY . SERVICES TO SHOP . STUFF TO SEE. April - June 2016
THE LONG GAME Skills that grow on you and your clients
Selling
OUT
Show ‘em the goods for richer returns
Show ‘em the goods for richer returns pages 20 & 21
W
elcome. Our digital buddy guide for April to June gives you a ‘one stop’ look at this quarter’s supporting brands and businesses plus relevant editorial to inspire you. You can click thru to online content and even shop direct from the page where you see a shopping cart icon. We are passionate about putting print in the hands of the UK’s barbers so for the full Modern Barber experience you can subscribe online at modernbarber.co.uk/ subscribe or purchase single print issues at barberblades.co.uk.
Rachel Gould
Editor
Roll of
HONOUR Your industry title wouldn’t happen without the advertising support of the brands and companies below – they know just how valuable you are! American Crew. Andis. BarberBible. BarberConnect. BarberUK. Barbicide . BarberInsure. Bobo’s Beard Company. British Barbers’ Association. Denman Professional. Fine Fettle Grooming. Fudge Hair. Kent Brushes. MITCH by Paul Mitchell. Mobile Barbering Academy. Moda. M K Upholstery. MR Barbers. National Hairdressers’ Federation. Refreshening Wipes. REM-MEN. Retro Jack. Salon Equipment Centre. Shortcuts. Takara Belmont. The Bluebeards Revenge. Uppercut Deluxe. Wahl Academy.
ModernBarber Editor and publisher: Rachel Gould rachel@modernbarber.co.uk
Find us online: modernbarber.co.uk
UK subscriptions: 1 year, 4 issues £20 post paid.
Twitter/Insta: @modernbarbermag
Intl subscriptions: 1 year, 4 issues £40 post paid.
Design and Production: Annie Bartley design@anniebartley.co.uk
Call on: 01295 533755
Printed by Pensord Press Ltd. www.pensord.co.uk
Advertising: Kelly Hindley kelly@modernbarber.co.uk Contributors: Simon Shaw, Lee Kynaston, Liam Hamilton, Brian McGinnis, Daryl Gillespie. Cover Credits: Hair London School of Barbering. Photography Brian Doherty.
For all online and print advertising enquiries, please contact rachel@ modernbarber.co.uk Modern Barber Ltd is registered in the UK. Registration number: 06084337. VAT number: 178993237 Registered and correspondence address: Three Acre Barn, Thorpe Road, Upper Wardington, Oxon OX17 1SP. Subscriptions can be securely purchased through modernbarber.co.uk/subscribe
WHAT’S INSIDE
© Modern Barber Magazine accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no reponsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced in any form without prior written permission from the publishers.
06 What to see and what to do this quarter 10 Sell out: retail success at your fingertips. 14 Shop Insider: MR Barbers, Newmarket. 18 The Long Game: what happens when customers want to go long. 24 S torefront: Stuff you need and gear you want. 28 Brit Barbers at IBS: Kieron Price and Baldy take a bite out of the Big Apple.
MODERN BARBER MAGAZINE / 3
NEWS
Where to go,
WHAT TO SEE, WHAT TO ENTER… It’s never been busier for barbering events and comps so why not make the most of it.
BARBER CONNECT 26th/27th June Celtic Manor, Newport Wales. Barberconnect.co.uk. Barbering’s only dedicated exhibition and Awards with over 30 free seminars on two stages and 90 stands. The show is expecting 5000 visitors over the two days. One day tickets are £20, two day tickets are £30. Confirmed seminars include The Wahl Team, Sid Sottung, Kevin Vorley, Alan and Reece Beak, Savills Academy and Chris Vaughn!
Competitions to watch for at BarberConnect All awards will be announced at the evening dinner and ceremony on 26th June. Barber of the Year sponsored by Barbicide – winner will receive £1k cash and £1k voucher for BarberBlades. Enter your images by 1st May. Student/Apprentice of the Year – winner will receive £500 to spend with BarberBlades. Enter four images by 1st May. Barbershop of the Year sponsored by the NHF – enter four images by 1st May. Barbershop Business Leader of the Year sponsored by Modern Barber – complete the online entry and showcase your leadership qualities by 1st May. Barbershop Team of the Year sponsored by Modern Barber – complete the online entry to show what a great team you have by 1st May.
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WAHL BRITISH BARBER OF THE YEAR 2016 Live final on Sunday October 16th at Salon International, Excel. To enter email three to six images that demonstrate technical excellence, creative flair and current trends with a bio and statement on why you should win to bboy@wahl. co.uk by 23rd September. Other categories for the Wahl comp include Barbershop of the Year and Delegate of the Year.
BARBERUK 22nd/23rd April NEC Birmingham. Tickets are FREE ahead of the event, just register online at Barberukshow.com. MB sponsors the BBA seminar rooms and you can book ahead for your ticket. Tickets are max £10.
Shaving with Sheriff Mehmet of Envy Education and The Bluebeards Revenge. Sunday 22nd May 10.15am. Gents Long Hair Cutting with Erik Lander. Sunday 22nd May 11.30am. Afro Dizziac with Chris Foster. Sunday 22nd May 1pm. Demonstration with The Savills Academy Team. Sunday 22nd May 1.15pm. Hair Transplants with The Harley Street Hair Clinic. Sunday 22nd May 3.30pm. Clipper Confidence with Mike Taylor Education. Monday 23rd May 10.15am. Barber Council Question Time – open to all! Monday 23rd May 11.15am. Afro Barbering with Michael Damiano. Monday 23rd May 1pm. BBA National Student Barber Competition Finals. Monday 23rd May 2.15pm.
OPEN SHOOT RASPBERRY JAM STUDIO Sunday 10th April London. Award winnig photographer Roberto Aguilar and The London Barber Keiron Webb are offering 20 barbers the chance to have their work professionally captured. Go to modernbarber co.uk/shoot for more info.
Artistic Barbering with Jack Robinson Pullen. Monday 23rd May 3.30pm.
Competitions to watch out for at BarberUK All run by the British Barbers’ Association. Britishbarbers.com. Britain’s Best Shave Final with The Bluebeards Revenge – seven finalists from the regional heats compete to win. The regional heats are well underway at time of going to press and The Bluebeards Revenge team say the standards are exceptional. National Student Barber of the Year sponsored by Jack Dean – judged on photographic entries in three categories with a live cutting final. Closes April 30th. British Barber of the Year – submit images to britishbarbers.com of four prescribed techniques and finalists compete live to recreate their work. Closes May 10th.
makes the final (and hopefully wins!) at the Global American Crew final in Paris.
GUERRILLA BARBERING
May 1st/August 28th East London– The barbers are back raising funds and awareness in support of homelessness. Get involved FB Guerrilla Barbering.
SCOTTISH HAIR AMERICAN AND BEAUTY CREW ALL STAR SHOW CHALLENGE 2016 Edinburgh – 24 /25 April th
Final Monday 18 April Paris. Watch out on FB American Crew UK to find out which UK barber th
th
Home to the Scottish finals of Britain’s Best Shave sponsored by The Bluebeards Revenge.
FEATURE
Sell Out
SUCCESS To do the best with retail just show off yer goods and be proud about it too.
M
B got a great quote from Andrew Dale, founder of Unite and Go 24.7 some months back. He said “Retail is the employee that’s never sick, never late and is totally consistent.” Your time is money and every pound you add to the average bill helps you leverage that time. Barbershops up and down the country are cashing in on retail – they are selling out just because they’re not selling at all. Choosing brands that support the barbershop retailer with point-ofsale, product info and great merch will help shops make the best of retail sales. Choosing a range of brands will also offer something for every pocket and being focussed on the margins makes business owners happy too. MITCH from Paul Mitchell is a case in point for retailer support. The brand offers everything from posters and tent cards to full on display stands. Retailers can tap into roving Business Consultants and a retailer magazine with advice on visual merchandising. There’s plenty of product education available too and technical education with their ‘Modern Man Power’ and ‘Art of Male Grooming’ courses. Their
10 / MODERN BARBER MAGAZINE
FEATURE
BRAID BARBERS @BRAIDBARBERS
Barber and business consultant Phil Jarman (FB Phil Jarman) at Carlo & Co (carloandco.uk) makes products part of the conversation, in fact, he doesn’t see it as an ‘extra’ at all. “Educating customers about products and offering them for purchase is part of our overall customer delight. It’s our job as professionals to help them recreate that look at home. If you believe in the products you are selling and you believe in yourself as the expert then all you have to do is use it and talk about it. There is one trick that really works though. It’s an NLP thing. When you use the product
“
We know that 56% of men* are too embarrassed to ask for grooming tips, but find not knowing how to style their hair to be their second biggest grooming problem. Get into the facts: give guys the detail of how products can help them achieve the results they crave. Ken West
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resident guru Ken West, Director of 3.6.5 Education (3.6.5hair.com) says “We know that 56% of men* are too embarrassed to ask for grooming tips, but find not knowing how to style their hair to be their second biggest grooming problem. Get into the facts: give guys the detail of how products can help them achieve the results they crave. How much and where to place it. Also how they can change up their style quickly and easily using language they can relate to. Think about the lives of your clients. Are they gym buffs? Do they travel a lot for business? 44% of men** have a separate set of grooming products for the gym, business trips or weekends away. So consider your retail offering, have you provided solutions for both home and travel? Stocking smaller sizes in addition to regular retail sizes can help boost your sales if you make the benefits of both clear.” Uppercut Deluxe offers their customers lots of engaging merchandise such as enamel mugs and quiff rollers plus eye-catching counter displays and even skateboard decks. Dean Cracknell, European Marketing Manager adds “To support the increasing demand for online visibility we produce an extensive selection of digital assets that can be used on social media channels and e-commerce platforms.”
in the service, put down the pot on the counter in front of the customer and tap it. It triggers interest from the customer and they start asking questions. Really!” Shops large or small can have success with retail – Gas Barbers (FB Gas Barbers) in Nottingham is a two chair shop owned by Hayley Hindley, she’s attracted new customers for hair services just on the strength of the MUK products she retails. “I put the sticker in the window and people come in asking for the products and end
up getting a haircut. It’s not pricy and it works. I put 2-3 products at the workstation, use the posters and have a display next to the pay point. In my experience big displays put people off so I keep it simple. I just ask ‘would you like to try that product today?’” says Hayley. Trying new brands is a great way to discover new opportunities and Hayley has received samples from other product companies that she is trialling to extend her range of retail. Robert Braid of Braid Barbers in Bucks and Warwickshire retails Layrite, Apothecary87, ADH, Structure Paste and EVO, he looks for a 100% mark up and brands that are in keeping with his shop’s clientele. Robert says “Sales of products go hand-in-hand with any successful barbershop, as customers are taught not only what products suit their hair type but also they see a demonstration of how to apply and use them.” Robert knows that if the products work and he shares the benefits then they practically sell themselves. His great display cabinets grab interest too which gets waiting customers browsing for what to buy, even before they get into the chair. *Source: WGSN. **Mintel.
Retail
BEST PRACTICE • ONLY STOCK STUFF YOU BELIEVE IN • USE THE STUFF YOU STOCK • KEEP IT IN FRONT OF THE CLIENT AT THE WORKSTATION • TELL THE CLIENT WHAT YOU USE AND WHY • TELL THE CLIENT HOW TO USE IT • MAKE STOCK AVAILABLE AND VISIBLE NEAR THE TILL • JUST ASK…TODAY’S NO IS NOT A NO FOREVER • ASK FOR THE SUPPORT OF THE MANUFACTURER/ SUPPLIER • GET CREATIVE WITH DISPLAY – TEMPT/ INSPIRE/EXCITE/HAVE FUN WITH IT!
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FEATURE
Barbershops are hang outs, hubs and of course the best hair destinations…so take a peek inside this one.
insider SHOP
14 / MODERN BARBER MAGAZINE
FEATURE PHOTOGRAPHY BY SAM PRIOR
SHOP: MR. Barbers, 17 High Street, Newmarket, CB8 8LX. OWNERS/LICENSEES: Aaron Tokley (barber) and Michael Morrison (Captain of Birmingham City Football Club) SOCIAL MEDIA: mrbarbers.co.uk/ FB mrbarbersnewmarket/@MR_ Newmarket OPENED: 17th July 2015
TIMEFRAME: Two to three weeks. BUDGET: £15k all in including branded chairs from @retrobelmont. The Licensor Karl Foster found the shop, it had been a barbershop previously. BRIEF: Traditional meets modern with all the benefits of the established MR brand but the values of a local shop. As a licensee Aaron receives a lot of support and advice on branding.
CHAIRS: Four chairs. SIZE: Approx. 500 square feet. TEAM: Four qualified barbers and a trainee. LOCATION: Up and coming area and traditional horse racing town which makes it a tourist destination. Shop is in prominent High St location.
WHAT’S UNIQUE: The shop supports a local Newmarket charity to help injured jockeys and all the profits from the coffee machine go to charity. ADDED EXTRAS: A brilliant service and quality cut and shave don’t need extras. MR does sell its own products though. Haircuts £15.
MODERN BARBER MAGAZINE / 15
FEATURE
Playing the
LONG GAME
The fades won’t fade forever but what happens when the customers want to go long?
HAIR: MIKE TAYLOR FOR BRITISH BARBERS’ ASSOCIATION PHOTOGRAPHER: TIM COLLINS.
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HAIR: LONDON SCHOOL OF BARBERING ART TEAM PHOTOGRAPHER: BRIAN DOHERTY
business growth? Sheriff Mehmet owns Envy Barber Education (@envybarbers). Sheriff flies all over the world teaching barbering and shaving techniques to everyone from big brands to small shops. His bespoke day courses at £325 ex VAT are often
in demand for barbers requesting to strengthen their long hair work. His busy shops in Chingford, Hornchurch and Convent Garden are seeing a higher demand for longer hair looks. “The cuts are still tight in the sides and back but the crown lengths are getting much longer…around 4 to 5 inches.
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What was short goes long and what goes long goes short. It’s the only way it can go.
“
L
ike product life cycles, popular styles have a shelf life. First there’s the emerging trends, the one that all the cool kids have. Then there’s the growth phase, when the look is the ‘one to have’. After that there’s the phase where the majority is embracing the trend and the cool kids are looking for something new. It’s no hard and fast rule and as they say ‘trends die, style stays’ but typically fashion and style goes around in twenty year cycles. So if you are looking for the next big thing in hair then you might look back to the 90’s for a few pointers - think a young Leo or a ‘Legends of the Fall’ Brad. Independent educator Dale Ted Watkins summarises well, “what was short goes long and what goes long goes short. It’s the only way it can go.” Barbers are a talented bunch, even more so when they’ve got more hair to work with, so how do you future proof your skills for
When I’m teaching candidates how to handle longer hair I typically see a lack of understanding around density and elasticity. The way you stand in relation to the head massively affects the length you create, so body positioning is so important and something that you have to pay attention to. Many barbers work through a head without creating clean sections of hair and that affects the weight. To maintain length overdirect each section to the guideline or into the previously cut section.” A structured approach with a softer finish may feel more girly than
FEATURE
(londonschoolofbarbering.com) which has just established an education collaboration with the Fudge brand (fudgeprofessional. com) is committed to scissor work as an essential skill. Michael says “The craft of cutting hair stems firstly and fundamentally from the ability to use the scissor. Only with the scissors are you able to create shape and structure to a haircut. Scissor cuts are popular with many male clients. It is an important skill to have under your belt, as it allows you to offer your clients more alternatives.” Broader skills are always valuable and adding longer hair work to your portfolio helps to future proof barbershop business.
Tips that can be taught in a day and shows instant improvement in longer hair work.” For an insight just go to Josh’s Instagram feed for short video demo’s @joshlamonaca. Independent educator Darren Jones (@uksno1barber) spends time assessing the head shape and hair before even picking up the scissors or clipper. Darren says “Hair texture, growth patterns and head shape will dictate what you can do with the hair length. Assessing the hair in a dry state will give you information on how it lays. Your wet cut then needs to accommodate the shrinkage. So I assess, cut wet, dry the hair and cut again.” Darren is flexible on the cutting tool he uses. It’s
“
(NOT RULES) FOR CUTTING LONG HAIR
Just by analysing the head contours and putting in a clean horseshoe section it gives more structure.
“
most barbers are comfortable with but the control of manly shape will bring it all back into barbershop lines. Josh Lamonica is co-founder of Menspire (@menspiresalon) and Menspire education, he is passionate about diversity in skill for men’s hair; his shop is seeing graduation, weight in the contours, tapering at the side and nape and flowing length on top. “Generally when barbers tackle long hair they just go in at the front and pull the hair back and keep overdirecting without structure. Just by analysing the head contours and putting in a clean horseshoe section it gives more structure. If you want a strong finish then you can go with block graduation or for a softer finish choose classic graduation. At Menspire we teach three layering concepts…concave, parallel and square. It’s something
HAIR: LONDON SCHOOL OF BARBERING ART TEAM PHOTOGRAPHER: BRIAN DOHERTY
all about the outcome and he recognises that if you can achieve a cut with a clipper then it will save wear and tear on those prized scissors. However there are some techniques such as deep pointing, slicing and twist cutting that he recommends as scissor only. Michael Santos, founder of The London School of Barbering
• ASSESS THE TEXTURE AND HEAD SHAPE CAREFULLY, MISTAKES GET AMPLIFIED IN LONGER HAIR • RESPECT THE ELASTICITY OF LONGER HAIR • WATCH YOUR TENSION • STAND SQUARE TO THE HEAD • CUT INSIDE THE FINGERS OR OUTSIDE THE FINGERS, DON’T SWITCH BETWEEN THE TWO. • BE METHODICAL AND STRUCTURED – USE SECTIONS • CUT WET, DRY THE HAIR AND CUT AGAIN
Great products
FOR LONG HAIR
Fudge Professional Salt Spray Adds conditioning, texture, body and light hold. Smells like summer.
20 / MODERN BARBER MAGAZINE
American Crew Light Hold Texture Lotion Light hold and slight definition for fine hair textures. Can be added to dry hair for more thickness.
L’Oreal Beachwaves Texturising Salt Spray For a tousled, matt finish. Great for all hair types.
ADH Dry Beachy texture with a light hold and matte finish.
PRODUCTS BARBER MIND RETAIL PACK
APOTHECARY87 MOGUL GREASE POMADE High shine, strong hold, re-workable pomade. Moisturising and marshmallow scented. Perfect for classic pomps, quiffs and slick backs. 100ml. Price £14.95. apothecary87.co.uk
3 of each Pomade (below) in a 12 pack display stand with strut card, poster, leaflets and stickers. Killer/ Ink/Roots and Ghost pomades are all water based, modern blends that include Barber Mind signature Japanese tsubaki oil traditionally used in sword blade care. Each tin has an RRP of £13.95. Retail pack price £99 inc VAT barberblades.co.uk.
AMERICAN CREW 3-IN-1 TEA TREE The ultimate all-in-one shampoo, conditioner and body wash with natural anti-bacterial Tea Tree and fresh scent. 450ml Price £14.50. Americancrew.com
store FRONT TAKARA BELMONT AUBREY BARBER STATION Integrated ceramic front wash, six drawers, non-porous countertop, robust build and stylish detailing. H89 x W157 x D46. Price ex VAT £2890. Call 0207 515 0333 or email hairdressing@takara.co.uk for info. 24 / MODERN BARBER MAGAZINE
Wahl All-inone Blade Can be used with Wahl’s Motion, Chromstyle, Bellina, LI+ Pro 2 and Beretto clippers. Achieve the same cutting styles as scissors. Fast, accurate and versatile. Price £47.99. wahlglobal.com for info.
ELEGANCE PLUS SHAVING GELS Clear shaving gel available in Jupiter, Earth and Venus scents. No hot towel or shaving brush needed, provides a smooth clean shave. Moisturising and non-irritant. Price £15 inc VAT barberblades.co.uk
PRODUCTS
New Mitch Matterial Make hair look and feel thicker with this powerful styling clay. Bulks up texture without weighing it down. No-shine formula leaves a dry, ultra-matte finish. Price £14.95 available from Salon Success from May, 08456590011. salon-success.co.uk
THE BLUEBEARDS REVENGE MILITARY BRUSH A real manly mane tamer. Job done. Price £14.99. bluebeards-revenge.co.uk
LOCK STOCK & BARREL PUCKA GROOMING CRÈME Workable style with pliable hold and a natural finish. Water soluble, paraben and cruelty free. Price £11.20. mankind.co.uk. Trade enquiries lockstockandbarrel.com
Positive Outlook ‘Master Your Craft’ Tee Sustainably sourced and ethically manufactured 100% organic cotton and hand printed tee from the Mister Robinsons collab. Available in black/white. Price £22. Positiveoutlookingclothing.com.
TATSU SCISSOR Smooth cutting action, quality Japanese steel, comfortable scissor with dragon skin handle design. 5.5” blade. Price £230 ex VAT. glamtech.co.uk
UPPERCUT DELUXE BEARD BALM
OSMO ELITE POMADE Maximum hold, non-sticky, pliable and water soluble pomade perfect for high quiffs, pomps and classic slick backs. RRP 25ml £3.55, 100ml £8.45. osmo.uk.com.
Water based conditioning beard balm with light control and shine to tame unruly beards. Price £12.99. uppercutdeluxe.com
PERSONALISED HANGING SIGN Personalise with your shop name, any image or logo - double sided. Suitable for outdoor use, comes complete with a curved wrought iron bracket. Price £265. Call 01455 553558. salonequipmentcentre.co.uk
MENSPIRE RED & BLACK PRECISION SCISSORS A 5.5 inch scissor perfect for precision scissor work such as short fringes, graduation and refining outlines. Price £139.99 inc free next day delivery. Menspireshop.bigcartel.com.
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SOCIAL
New York
NEW YORK. SO GOOD! 28 / MODERN BARBER MAGAZINE
Brit barbers Baldy and Kieron Price from Baldy’s in Aylesbury hit the Big Apple in March for Andis and it was ALL go.
SOCIAL
style. After the show headed for BarberCon the event run by @ barbershopconnect. Kieron says “It was crazy, a bit like ‘Nine Mile’ for barbers. Kevin Luchmun and Alan Beak demo’ed on stage and got a great response. There were about 3000 barbers there and they flew in from all over.” Monday 7th March – Back for more including a second turn on the main stage. Got to take a good look around the show and meet loads of iconic US barbers like Rob the Original!
BALDY AND KIERON’S NYC ITINERARY Thursday 3rd March – Arrive in NYC and get acclimatised. Friday 4th March – Wake up at silly o’ clock due to jetlag. Meet up with Andis International Education Manager Aileen Nuňez (FB Aileen Nuňez) for train-the-trainer training. Learn technical details of the Andis clipper range. “We now understand exactly how the pivot, magnetic and rotary motors work and can even identify them by the sound and feel. We also learned about the offers that we could talk about during the show such as the website sign-up offer on the Andis Education 101 Book that breaks down key cuts. We were given clear key messages to talk about along with sharing our inspirations and British style with the audience,” explains Kieron. In the pm the boys got to slope off for a bit of sightseeing.
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We were given clear key messages to talk about along with sharing our inspirations and British style with the audience
“
Baldy (@baldysbarbers) and Kieron Price (@kieronthebarber) have been Andis UK educators for the last year. When Andis invited them to join their global education team at IBS in NYC the boys gave it a nano second’s thought and took them up on the invite. IBS is a busy, busy three day show and the longest running hair show in the USA. In America every barber needs to be a licensed ‘cosmetologist’ which means that they need to have spent 1600 successful hours of learning at Cosmetology School before they can apply for a licence to work. Cosmetology covers all aspects of hair and beauty so the trade shows are usually big and buzzing. IBS attracts 63,000 visitors over three days.
Saturday 5th March – Head to the location, Javits Convention Centre Manhattan, and help set up the exhibition booth. Got stuck in with the US team to make sure that the stand really looked its best. Sunday 6th March – Showtime! Got to work with US Andis Educators Kenny Duncan, Danny Amorim, Jessica Zeinstra and of course the awesome Aileen Nuňez. “We split our time between selling on the booth, demo’ing on the booth and on the main stage. It was really busy. There were a lot
of questions around really close fades, weight lines and also the finish…American’s mostly seem to favour wet look products and visitors were asking how we get the matt finish and texture we do,” explains Baldy. Sunday played to a packed audience at the mainstage with standing room only and an audience upwards of 500. Talked through the looks created for two models and gave the US attendees a taste of unique British
Tuesday 8th March – Last day, student day. Brilliant vibe with loads of interest shown in the Brits abroad. Wednesday 9th March – Sad to leave NYC, happy to go home to the family.
NYC
DOWNTIME When they weren’t working Baldy and Kieron didn’t get much sleep… • Times Square • Empire State Building • Ground Zero and the Freedom Tower • Random Irish Bar to watch the McGregor fight • Madison Square Gardens for the Knicks Game (inc. big foam hand) • And pizza…lots and lots of pizza! Shout out from the boys to…@ andiscouk for the love and support/@apothecary87 for the awesome skull ring and product/@ hardgrind_aberdeen for the amazing tee’s/@siksilk for the tee’s, snapbacks and hoodies.
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TIPS
A £250 SHAVING Win! AND GROOMING BUNDLE FROM THE BLUEBEARDS REVENGE It started as an idea for just a single product, but ‘manly’ grooming brand The Bluebeards Revenge has come a long way since that first pot of shaving cream.
the hair and beard markets too – and is fast becoming recognised as one of the most exciting allround grooming brands on the market. With a tongue-in cheek marketing campaign and a somewhat risky skull-and crossbones logo, the Bluebeards have never been ones to stick to the rule book, and it’s their unwillingness to take life too seriously as well as a selection of highperformance,
From a unique product to be sold on Bluebeard-in-Chief David Hildrew’s shaving website The Shaving Shack back in 2010, the brand has become a huge international success and it’s now a barbershop staple that is renowned for its expertise in wet shaving. Not only that, but it is also claiming a healthy slice of
barbershop quality products that has won them a legion of loyal fans. To win a £250 grooming bundle packed with an assortment of key Bluebeards Revenge products for shaving, beard and hair, just answer the question:
Question: What was the first product launched by The Bluebeards Revenge? Email your answer and address to info@bluebeardsrevenge.co.uk with ‘MB Comp’ in the subject line by 30th June 2016. Each entry will be entered into a prize draw and the winner will be notified by email. T&C’s: only UK residents will be accepted for entry. The judge’s decision is final and no correspondence will be entered into. There are no cash alternatives. Not for resale. Subject to availability.
Never MISS AN ISSUE! Modern Barber Modern Barber ISSUE 9 • Jan-March 2016 • £5
ISSUE 8 • Oct-Dec 2015 • £5
GO ON GREEN ENVIRO-FRIENDLY BUSINESS CHOICES PAGE 22
Lionheart GIVING CLIENTS (AND EACH OTHER) COURAGE WHERE IT’S NEEDED
YOUR Shear
PAGE 30
Check out the Digital Shopping Guide
GENIUS! SHARP WISDOM ON SCISSORS PAGE 24
TALKIN’ ‘BOUT YOUR
Generation
LOSING IT…
MALE PATTERN BALDNESS AND WHAT TO DO ABOUT IT PAGE 30
BARBERING’S IN THE BLOOD
HIT THE HIGH ROAD
PAGE 32
A TINY SLICE OF SCOTTISH BARBERING PAGE 20
Modern Barber Modern Barber ISSUE 7 • Jul-Sep 2015 • £5
SUBSCRIBE ONLINE FOR £20 INC POSTAGE FOR 4 ISSUES A YEAR. MODERNBARBER.CO.UK/SUBSCRIBE
Find the brands that support your industry, along with relevant info and articles with live click thru’s to shop for products, furniture and services. Issuu.com/modernbarbermagazine
ISSUE 5 • Jan-Mar 2015 • £5
Reach the Readers
For advertising opportunities email rachel@modernbarber.co.uk or STAY kelly@modernbarber.co.uk. CONNECTED Prices start at £425 ex VAT and there are only four Email rachel@modernbarber.co.uk opportunities a year to Twitter/Insta @modernbarbermag advertise in print! FB Modern Barber Magazine
GO ON…
BIG YOURSELF UP!
FINDERS KEEPERS
GRAB ATTENTION WITH BRANDING AND DISPLAY PAGES 24 & 30
THE SKINNY ON RECRUITMENT AND RETENTION PAGE 20
Focus on Fades
Barbers without borders
THE PITCH FOR PERFECTION BARBER SHOPS
OUR INDUSTRY THINKS INTERNATIONAL
PAGE 18
PAGE 24
ROCKING THE REGION
GOT THE BEST LINES?
STEP INSIDE FOUR NORTHERN IRISH BARBER SHOPS
SEE THE HAIRLINE CRACK
PAGE 20
PAGE 66
MB5_OFC - Cover.indd 1
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15/12/2014 12:14
SPECIAL FEATURE
hair NAIL 2016’S BIGGEST FACIAL
TRENDS
Whether your clients prefer to rock the full beard Moustache It’s still go for the mo, so with pride or are encourage your customers to be and don’t shape or trim still afraid to let patient until there is a lot to play with. the facial fuzz rule, While they are waiting, advise to comb through regularly, premium men’s them training the hairs outwards grooming brand either side of the philtrum. All needs to style is a dab of The The Bluebeards itBluebeards Revenge moustache Revenge has wax, twisting upwards and rounded up some outwards! Perfect. of the biggest beard Sideburns and facial hair Mutton chops, side slugs - whatever you call them, trends of 2016. sideburns are due a moment in
The tight beard
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Facial hair care adds value to your service list and pounds to your till. The Bluebeards Revenge range offers great trade deals for retailers and is the perfect price point for every customer.
Mutton chops, side slugs whatever you call them, sideburns are due a moment in 2016.
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...with The Bluebeards Revenge
hear that designer stubble is in for 2016 in a big way. Also ideal for men who frankly, can’t be bothered with the daily shave! Get your clients to leave stubble to grow until itchy before paying you a visit. Follow the natural lines created by their features to find their perfect shape, wet shaving any areas that do not fit the template with The Bluebeards Revenge’s Cut-Throat Shavette and Shaving Cream. Finish with a dash of The Bluebeards Revenge’s Post-Shave Balm to eliminate any redness or irritation, as this will be more visible through only a light layer of stubble.
Got a client who is keen to keep up with the beard trend but needs to stay neat and tidy for work? Then suggest that they give the tight beard a try. This style sees the facial hair trimmed short for a well-groomed look. Set your trimmer to a setting of 2-3 millimetres and trim evenly all over, then wet shave the surrounding areas, creating sharp, well-defined edges as you go. Finish with a good dose of The Bluebeards Revenge’s Cuban Blend Beard Oil to tame, smooth and condition.
Get in touch for your shave and beard care products by calling 01752 898191, email trade@bluebeards-revenge.co.uk or visit bluebeards-revenge.co.uk.
2016. This time, the lambchop is going solo, so for men who are all about making a statement, it may be time to say goodbye to that beard. Championed by the likes of Elvis Presley, Tom Jones and more recently - Bradley Wiggins, sideburns are set to be huge!
Stubble Not all men are blessed in the facial hair department, and those who have spent years trying unsuccessfully to reach fullbearded status will be relieved to
IMAGES: BRAID BARBERS. PHOTOGRAPHY: R BRAID
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New
TAKARA SHOWROOM AT LSE The barber boom means more choice for professionals like you and salon furniture company LSE (lsehair.com) has recently remodelled their showroom to create a dedicated Belmont area. Mr Hoshina, Managing Director of Takara Belmont UK himself popped by to cut the ribbon. Customers can drop in
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at the showroom in Wembley to try out the barber chairs, workstations and wash units. Picture credit: L to R: Paul Bogush LSE Director, Andre Dupratt, Takara Sales Manager, Wendy Droznika LSE Director, Mr Hoshina Managing Director Takara