MODERN BARBER DIGI GUIDE - October to December by Modern Barber Magazine

Brands to buy . Services to shop . Stuff to see. OCT-DEC 2019

STEP-BYSTEP INSIDE

SPONSORED BY

KEVIN NGUYEN

GRIZZLY’S WIN AT THE BHBA’S

GET IN TOUCH EDITORIAL DIRECTOR: Rachel Gould rachel@modernbarber.co.uk

DESIGN AND PRODUCTION: Annie Bartley design@anniebartley.co.uk ADVERTISING: Jackie Brown jackie@modernbarber.co.uk Call for all advertising enquiries 0203 841 7366 CONTRIBUTORS: Simon Shaw, Mike Taylor, Kieron Price, Emil McMahon

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PUBLISHER: Mark Moloney, Managing Director, Professional Beauty Group. Modern Barber is a trading name of M Squared Media Ltd 06318537. Registered address: Allington House, 25 High Street, Wimbledon Village, SW19 5DX SUBSCRIPTIONS: Subscriptions can be securely purchased online through modernbarber.co.uk/subscribe or by calling +44 (0)1371 851874. For general enquiries and change of address info, please contact modernbarber@escosubs.co.uk UK SUBS £20 pa for four issues, INTERNATIONAL SUBS £40 pa for four issues including postage and packing. Returns: ESco Business Services Ltd, Trinity House, Sculpins Lane, Wethersfield, Braintree, Essex, CM7 4AY COVER CREDITS: Cover star: Lieanne Buckley. Gents Stylist. IG @lieanne_ Photography: Tony Blake. tonyblakephoto.co.uk FIND US ONLINE: modernbarber.co.uk SOCIAL: IG/Twitter @modernbarbermag, FB Modern Barber Magazine Printed by Pensord Ltd. Pensord.co.uk Modern Barber Magazine, Professional Beauty Group and M Squared Media accepts no responsibility for damage or loss, however caused. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced in any form without prior written permission from the publishers.

Modern Barber’s circulation has been independently audited and verified by the Audit Bureau of Circulations (abcstandards.org.uk) and reaches over 7,000 independent addresses.

CONTENTS O ISSUE 24 | OCTOBER- DECEMBER 2019

ur digital Storefront Guide is the online buddy of each full issue of Modern Barber magazine. We tip in news, views, shopping inspiration and a slender slice of editorial to give you a taste. This issue we are celebrating the launch of MVRCK by Mitch Grooming, a fresh range of vegan hair, skin and shave products that were the result of a careful collaboration with a team of real barbers. UK barber Kieron Price is a MVRCK educator and has created an exlusive cut and styling step-by-step just for you. Take a look on page 32.

Christmas is definitely coming and to help inspire you to cash in on the business bounty of Christmas shopping our feature on page 14 has tips, tricks and info plus a whole page of gifting ideas to stock your shop. On th esubject of gifting, you can win a gift with our MR MUK competition on page 6 too. If you would like to sign-up for the full issue of Modern Barber just go to our @ modernbarbermag IG bio and follow the link to reguister. It’s totally free!

RACHEL GOULD Editor

NEWSROOM 4 Snippets and stories from in, around and on the industry.

FEATURES 10 PORE ME: taking care of scalp and skin for optimum health. 14 CHRISTMAS CRACKER: how to crack Christmas sales, plus gifting inspo.

SHOPPING 18 STOREFRONT: Stuff you need and gear you want.

SOCIAL 24 THE SHAW THING: home of Simon Shaw’s regular column. 26 GLOBAL NOT LOCAL: MB’s visit to the Wahl Global Educators Summit.

TOP TIPS 32 STEP-BY-STEP: Kieron Price for MVRCK by Mitch. 36 THE LIST: your resource for suppliers for anything and everything barbering. WWW.MODERNBARBER.CO.UK / 3

MB:NEWS

GRIZZLY’S MALE HAIR SALON WINS BARBERSHOP OF THE YEAR AT THE BRITISH HAIRDRESSING BUSINESS AWARDS

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Stories on, in and about the industry…Share your thoughts with us @modernbarbermag

L TO R: MARTIN KUSPAL AND CHARLOTTE CLARK

ANDIS ANNOUNCES UK BARBER SCHOLARSHIP WINNERS!

ollowing its launch at Barber Connect last June, the search for two lucky winners to embark on a career changing learning experience with Andis is over. Martin Kuspal from Leicester and Charlotte Clark from Hampshire were chosen from hundreds of entries because they demonstrated the passion, enthusiasm and desire to reach the pinnacle of their career, as well as exhibiting a determination to become qualified. Bruce Bock, Senior Manager of Communications for Andis said “We are proud to support aspiring barbers like Martin and Charlotte who share our passion for men’s grooming and learning. We’re excited to help them take their skills to the next level!”

L TO R: LAURA BROWN, CHRIS O’SULLIVAN, GEORGIE MOORE

odern Barber had the great privilege to sponsor the hotly contested Male Grooming/Barbershop of the Year category at the BHBA’s this September. It was a tough category for all the amazing finalists however it was Grizzly’s Male Hair Salon (@grizzlysmhs) in Horsham that took home the trophy. This contemporary shop consistently puts quality and service at the centre of all they do and goes out of their way to create a luxury experience for their customers. Owner Chris says “Being acknowledged from a business perspective in an industry where everyone is competing to have an impact is huge for us. It reconfirms we are not only doing things right but we are meeting the standard it takes to be a success. We are truly honoured to 4 /WWW.MODERNBARBER.CO.UK

“BEING ACKNOWLEDGED FROM A BUSINESS PERSPECTIVE IN AN INDUSTRY WHERE EVERYONE IS COMPETING TO HAVE AN IMPACT IS HUGE FOR US.” receive this award and it is huge pat on the back for the team. Beyond anything else I felt the team deserved to win for all their hard work. Plus I love winning but also have learnt that not winning can teach you a great deal and fuel your fire even more. So we had nothing to lose.”

As someone volunteering her time to give free haircuts to disabled adults Charlotte expressed determination to qualify and one day own her own shop. After saving for three years to pay for training, she is naturally excited about her success. “I’m so overwhelmed and can’t wait. Barbering is where my heart is and I’m determined to get to the top. This is an incredible opportunity for me and I’ll give it 100%!” Martin also stood out to the judges and shares a similar caring outlook. “When I found barbering, I found myself” he says. “It was the only thing that made sense and it has transformed my life. Now, this amazing opportunity will help me reach a new level so I can excel and continue to help homeless people feel and look better.” Martin and Charlotte are due to receive five days of training and assessment, as well as Andis products and tools to assist in their qualification and beyond. The training is provided by the Mike Taylor Education academy in Dorset.

MB:NEWS

WIN A MR MUK PROFESSIONAL BARBER EXCLUSIVE RETAIL STAND WORTH £262.50 INC VAT. MR MUK is a handsome range of PETA approved, cruelty free formulas that you won’t find outside the barbershop. The brand took a long hard look at what barbers need and created a solution focused cleanse, care and styling range that is kind to the environment and easy on the eye.

very product from the Brutal Hold Semi Matte Mud and Dandruff Shampoo to the luxurious Beard Oil is laced with the manly Prada Homme inspired manly fragrance. The REALLY important bit though is the fact that MUK promises that there will be no online sales, no sales to ladies salons and no sales to mobile hairdressers, so it’s a 100% professional barber range. To win this retail stand and product worth £262.50 inc VAT and find out for yourself just how good Mr Muk is, all you need to do is email the correct answer to sales@eoshb.com with the subject MB Competition and your full name, shop name, postal address and contact number. QUESTIONS: WHICH KIND OF PROFESSIONAL IS THE ONLY ONE PERMITTED TO RETAIL MR MUK? A) PROFESSIONAL BARBER B) LADIES HAIRDRESSER C) MOBILE HAIRDRESSER For an info pack call MUK Central on 02476 661906. Mukhairuk.com.

T&C’s: Only professional barbers with a UK address are eligible. Only one prize available. Entry closes on 31st December 2019. Winner will be chosen at random from a draw of correct answers. No purchase necessary. No cash alternative. The judge’s decision is final and no correspondence will be entered into. The winner will be notified by email before 15th January 2020.

ANNOUNCEMENT: BARBERFEST! THE BARBER EVENT BY THE SEA

ULY 6TH 2020 BRIGHTON – Mark your calendar because a NEW kind of barber event is happening by the seaside in summer 2020. It’s a bit hush hush right now

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but here’s what we can tell you – it’s packed with quality content, business learnings, networking and opportunities to try before you buy. Here’s what we aren’t

doing – crowd surfing, a million demo’s per square foot, keeping visitors in the dark, yelling. Check our social media for updates. #thethinkingbarberseventbrighton

M B : F E AT U R E

PORE ME It’s the bodies largest organ and accounts for 15% of our entire body weight, so why do we take it for granted? Find out more about best practice on taking care of skin and scalp.

healthy scalp is essential to healthy hair growth but it’s also under constant stress from…well, stress, plus pollution, a poor diet and even overuse of styling products. Barber and Trichologist Giovanni De Lellis MIT (ipswichtrichology.co.uk) has wisdom to share on ensuring that you and your customers have all the gen to keep scalps in top condition. “Just like the rest of the skin on your body the scalp needs regular cleansing to keep it in good condition. This simple process will maintain a healthy scalp in the majority of people. It is very common for me to see patients that have an excess build-up of sebum, hair product and dead skin which can lead to an itchy scalp, scalp flaking, inflammation and even affect the quality of hair growth. Common signs of an unhealthy scalp include a tight and itchy scalp, changes to hair texture, increased hair shedding and increased flaking or scalp sensitivity. It is also recommended to limit chemical treatments. While hair colour and perms can work wonders at improving the look of your hair and even boost confidence, the chemicals used in these treatments can irritate and dry your scalp. Make sure a qualified professional is performing any treatment to limit damage. Another common problem I particularly noticed last summer is sun 10 / WWW.MODERNBARBER.CO.UK

“THIS MAY SOUND SIMPLE – BUT AVOID SUN DAMAGE TO YOUR HAIR. THIS IS PARTICULARLY IMPORTANT IF YOU ALREADY HAVE SOME NATURAL HAIR THINNING AS NATURALLY THE SCALP IS MORE EXPOSED. “

damage. This may sound simple – but avoid sun damage to your hair. This is particularly important if you already have some natural hair thinning as naturally the scalp is more exposed. It can lead to a sore, inflamed scalp and like all sun damage can increase the likelihood of skin cancer. The simplest way to protect your scalp from the sun is by wearing a hat. Choosing hair care products with sunscreen provides some protection and good conditioners can help although for prolonged exposure the hat is still the best option! Diet and stress can also contribute to overall scalp health.

M B : F E AT U R E Your scalp and hair growth will only benefit from a healthy, balanced and varied diet containing all essential nutrients. In reality it can be difficult to achieve with our busy lifestyles, so if this is the case a good general multi-vitamin supplement may benefit you. Don’t ignore any unusual or new symptoms on your scalp – as it is often more severe when left untreated. In some cases these symptoms will affect hair growth – sometimes permanently. If you have any concerns refer to a GP or Trichologist.” Taking care of facial skin ultimately makes us look younger, healthier and more vital and that can only be a good thing. Maria Comparetto is a professional make-up artist and men’s skin specialist and says that the biggest problem with male skin is pretty basic - men don’t get enough sleep, drink enough water, use regular sunscreen, take care when shaving or eat the right diet! “Male skin typically experiences dehydration, irregular pigmentation, spots and ingrowing hairs. A good moisturiser, sunscreen and plenty of water is the best advice I offer.”

BROTOX IS GO! ALAN BEAK OF RUGER BARBER @RUGER_ BARBER HAS LAUNCHED MANLY BOTOX IN HIS SHOP. HERE’S WHY… “As barbers we’re not just here to cut hair, we make our clients look good, feel good, and give them a lift that increases confidence and general wellbeing. The fountain of youth hasn’t been found yet and so if a few small injections to the face can make you look younger, smooth tired lines and make you look more youthful, then I’m game. We’d had a few clients that had recently had Botox which made me see the opportunity. Luckily for me one of my oldest friends from school is a fully registered aesthetics clinician. Sian is such a perfectionist, so it was natural for us to go into business together. We offer Botox treatments that smooth the skin, decrease lines, crow’s feet, smoking lines and deliver lip enhancements and all round facial rejuvenation. Prices vary from £180 - £220.”

Regular skin care doesn’t have to soak up time or effort either, Carlie Cardle of Ruger Barber in Lytham delivers around 10 facials a week for her clients and recommends a once monthly routine for a professional facial. “This facial lasts for half an hour and includes a cleanse, exfoliation mask, head massage, eye treatment and a moisturiser. The treatment is charged at £22. Men’s skin is a lot oilier, so men tend to have a build-up on their skin leaving it congested. We steam the skin allowing the products to lift away any dirt and oil on the surface. The mask we apply not only exfoliates but draws out oil like a sponge without stripping the skin. Anything charcoal based, is a dream for men’s skin. My favourite skin care product has to be the Acumen Eye Energizing Hydrating Gel. It instantly brightens and tightens the eye area helping to reduce puffiness and tired looking eyes. I pop this product in the fridge to give it that cool hydrating feel when they need it. Awesome for a hangover too!”.

SKIN & SCALP CARE TO SHOP

MVRCK BY PAUL MITCHELL SKIN TONIC: a great facial tonic that lightly mists over the skin. Contains cooling menthol and refreshing agave citrus scent. Vegan. £15.95.

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ACUMEN EYE ENERGIZING HYDRATING GEL : reduces puffiness and refreshes the eye area. Packed with antioxidants and moisturising agents. Nongreasy and includes hyaluronic acid. £28.

ACUMEN RECHARGING HYDRATING CREAM: hydrates, revives and brightens skin while supporting elasticity. Light weight and restorative. £42.

ACUMEN SCALP REVITALIZER: stimulates scalp with a blend of antioxidants and vitamins. Improves scalp environment for stronger, thicker hair growth. £30.

M B : F E AT U R E

CHRISTMAS CRACKER It’s one of the busiest times of the year, so add a little sauce to the bottom line by cashing in on Christmas gifting.

n average every UK consumer spends £567* on Christmas and interestingly men soak up the lion’s share by spending around 15% more than women on gifts. As barbers you probably know that your mostly male customers are what the Journal of Sciences describe as ‘utilitarian’ shoppers, which essentially means that men shop to tick a box. Well the great news is that your available gift options can help your customers tick a handful of presents off their list for their fathers, brothers, sons and friends when they drop in for a cut ahead of the Christmas rush. With a little planning some seasonal vibes and a bit of chat can deliver easy cash to the coffers. MB spoke with business consultant and trainer Emil McMahon (emilmcmahon. com) about best practice on retail, his recent book ‘Don’t Sell’ is full of advice and swerves the hard sell converting the opportunity to gain sales through problem solving advice for customers.

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“USE YOUR SOCIAL MEDIA PLATFORMS TO SHARE THE MESSAGE THAT CHRISTMAS IS COMING TO YOUR SHOP, SHOWCASE THE PRODUCTS YOU HAVE THAT MAKE GREAT GIFTS AND SHARE THE MESSAGES AND IMAGES FREQUENTLY.” EMIL’S TIPS ON CHRISTMAS GIFTING 1. The most important element of Christmas and the potential retail opportunities available to you is to be serious with your offering. A few gift boxes placed around doesn’t create a festive feeling. Invest in the gift packs your suppliers have on offer and create

a seasonal display that customers can see from all areas of your shop and dress the display area with Christmas decorations. 2. Make the products accessible - think about supermarket shelves and how easy it is to browse and select and see pricing. 3. Use your social media platforms to share the message that Christmas is coming to your shop, showcase the products you have that make great gifts and share the messages and images frequently. 4. Get the team together for a preChristmas meeting, ideally this should be early November as everyone will be gearing up to start their festive shopping. Share the objectives for seasonal gifting, so that they understand what the expectations are. Your team need to understand what you have available, so that they can share the information with the customer. *Deloitte’s 2018 European Christmas Survey

GIFTING INSPIRATION FOR YOUR SHOP

F E AT U R E : M B

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1. MVRCK BY MITCH SHAVE STUFF GIFT SET: Delivers on the perfect shave. Vegan. Shave Cream 150ml, Cooling Aftershave 75ml. RRP £22.00.

& body wash/Fiber, Daily Shampoo/Forming Cream to suit a variety of manly styles. RRP £22.00.

6. FILTHY MUK DUO PACK: A double helping of iconic Muk styling product. Available in all flavours! RRP £16.95

2. OSMO GROOMING GIFT PACK: The ultimate styling experience for all style conscious gents in search of textured control and definition. Contents: Matt Clay Extreme™ (100ml), 1 x Fibre Sculpt™ (100ml), 1 x Detoxify Shampoo (250ml). PRICE £9.99 EX VAT.

4. THE BLUEBEARDS REVENGE BEARD GROOMING KIT: This Beard Grooming Kit promises to transform even the wildest facial hair. If features the brand’s popular Travel Beard Brush and award-winning Classic Blend Beard Oil. RRP £23.99

7. THE BLUEBEARDS REVENGE SOAP STACK KIT: A colourful stack of ingot-shaped soap bars with three unique fragrances. Suitable for showers, baths, hands and bodies! RRP £13.99

3. AMERICAN CREW GET THE LOOK GIFT PACKS: Three handsome tower tubs containing two iconic products. Available in Daily Moisturising Shampoo/Pomade, 3-in-1 shampoo, conditioner

5. MITCH MR AMAZING GIFT SET: Retro styled pack for clean cut good looks packed with alltime faves like Double Hitter 250ml, Construction Paste 75ml, Clean Cut 85g. RRP £38.00.

8. MVRCK BY MITCH HAIR AND BEARD STUFF SET: Delivers on the perfect style. Beard Oil 30ml, Dry Paste 113g. RRP £30.00. 9. MITCH MR STRONG GIFT SET: Incredible super strength firm grip. True grit. Includes Heavy Hitter

2 5 8

250ml, Firm Grip 250ml and Reformer 85g. RRP £24.00. 10. THE BLUEBEARDS REVENGE TAME & TEXTURE HAIR KIT: Rough up regular styles with the Tame and Texture Hair Kit from The Bluebeards Revenge. This two-piece gift bundle features a Matt Paste and Matt Clay to help sculpt the most rugged styles known to man. RRP £18.99 11. THE BLUEBEARDS REVENGE CUT-THROAT RAZOR KIT: The traditional British barbershop shave all in one box. It’s a well-balanced gift set full of wet shaving essentials. RRP £34.99

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MB:PRODUCTS

AMERICAN CREW MOUSTACHE WAX

NEW

Strong, lasting hold for controlled finished looks. Nourishes and tames facial hair. 15g. RRP £14.00. americancrew.com

JACK DEAN 4 STEP SHAVING SYSTEM

MR MUK FLEXIBLE HOLD STYLING GROOMING CREAM

NEW

Jack Dean Pre-Shave Cleansing Cream, Shaving Soap, Post-Shave Facial Tony Spray and Moisturising Aftershave Balm all made in the UK. Price £22.73 ex VAT. jackdean.eu.

Watersoluble grooming cream for flexible hold and natural shine. Adds body to longer hair and thickness to fine hair. No stickiness, flaking or build up. 100g. RRP £12.95. mukhairuk.com/mr-muk/

ANDIS MASTER CORDLESS LI CLIPPER Lithium ion battery with 90 minutes of run time. Agile and weighs 30% less than corded model. High-speed cutting performance with adjustable 000-1 blade, ideal for tapers and fades. Price: TBA. Call 01635 279824. andis.com.

THE BLUEBEARDS REVENGE CUTTHROAT RAZOR Shape up hairstyles and slice through stubborn stubble with this iconic replaceable blade Cut-Throat Razor from The Bluebeards Revenge. RRP £9.99 inc VAT. bluebeards-revenge.co.uk.

KASHO SILVER SERIES 7” SCISSOR Ergonomic scissor, offset, adjustable blade with camel back and detachable finger rest. Sharp precision. £435 ex VAT. kashscissors.co.uk

STORE FRONT 18 / WWW.MODERNBARBER.CO.UK

NEW

ELECTRIC °C-8 INVISIBLE VOLUME CHALK British made styling chalk, magnesium free. Adds volume, hold and an invisible grit -free finish. RRP £19.50. electric-hair.com.

PRODUCTS:MB

GRAHAM HILL WAX OUT CHARCOAL SHAMPOO Effectively draws out dirt and styling residue for an intense cleanse. Fresh masculine scent. RRP £13.00. barberblades.co.uk

NEW

AMERICAN CREW 2-IN-1 MOISTURIZER AND BEARD CONDITIONER

UPPERCUT DELUXE STYLING POWDER

NEW

Adds volume and texture for all hair types and delivers flexible re-workable hold with a natural finish. Just ‘shake and rake’. 20g. RRP £14.00. uppercutdeluxe.com.

WAHL CORDLESS DETAILER LI NEW

Moisturises skin and conditions beard for a soft, healthy appearance. Lightweight formula. 100ml. RRP £14.00. americancrew.com

NEW

MVRCK BY PAUL MITCHELL GROOMING SPRAY

Cordless Detailer Li with close cutting extra-wide T-Shaped blades for sharper outlines and shape-ups. 100 minutes run time from just a 45 minute charge. Weighted stand for secure charging. RRP £109.99 ex VAT. wahl.co.uk

NEW

Flexible hold, lightweight formula for added height and buildable hold with natural shine. Perfect as a texture spray when applied to the root. Vegan. RRP £15.95. salon-success.co.uk

TAKARA BELMONT APOLLO 2 ELITE. Elegant, luxurious, solid, strong and totally practical. The Elite has a cast iron frame, white gloss ironworks, white upholstery and contrast piping. Price from: £2365 ex VAT. takarahairdressing.co.uk. WWW.MODERNBARBER.CO.UK / 19

Why play by the book? Barbers need products that support their creativity and help build their vision. MVRCK by Mitch has created a range of Uncommon Barbering products that are made by barbers, for barbers. In fact, turn the page and we can introduce youâ&#x20AC;Ś

MVRCK BY MITCH Made by barbers for barbers It’s a bold claim when brands say they have shaped their products around the specific needs of their target but what’s great about MVRCK is that it’s not just made by barbers for barbers, it’s made by these barbers Jason Reyes, Michael Stout, Meg Porter, Fernie and Corey Bakon; they worked tirelessly to test and tweak the formulas that would deliver the results that can make any barber proud. The watch words for MVRCK are functionality and authenticity. The range includes formulas for hair, shave and beard and has harnessed the art and tradition of barbering while supporting a man’s unconventional style. The products are 100% VEGAN and deliver on all of the promises made on the pack.

UNCOMMON BARBERING STARTS HERE. CHECK OUT THE COMPACT MVRCK BY MITCH RANGE. BEARD AND SHAVE

These products refresh, hydrate, smooth and promote healthy skin and facial hair.

SKIN TONIC

BEARD OIL

SHAVE CREAM

REFRESHING • ENERGISING

SOFTENING • REFRESHING

MOISTURISING • SOFTENING

HYDRATING • SOOTHING

Skin Tonic leaves the face feeling fresh and clean while awakening the senses. This light facial mist features a trigger-spray for no-fuss dispensing. It can be used as a facial toner before shaving for light hydration; or used post-shave. Menthol cools the skin without making it feel tight or dry, and an agave citrus scent provides an energising effect. RRP 215ml £15.95

Ideal for dry, unruly beards, Beard Oil softens coarse hair with a blend of shea butter, sunflower seed oil and other hydrating ingredients. The lightweight formula tames all beard styles and lengths, from light stubble to full grown and everything in between. Keeps beards looking soft, shiny and healthy, and refreshes the senses with an energising agave citrus scent. RRP 30ml £13.95

This rich shaving cream lathers up for a smoother, closer shave while minimizing irritation and moisturising the skin. RRP 150ml £13.95

Winner of AskMen.com’s 2018 Grooming Award for Best Aftershave Gel, Cooling Aftershave refreshes skin and awakens the senses with an energising and masculine scent. Infused with an intoxicating fragrance comprised of citrus, agave, cedar and sandalwood notes, this moisturising aftershave gel, leaves skin soft and hydrated with a cool finish. RRP 75ml £13.95

HAIR

COOLING AFTERSHAVE

Designed with the barber in mind, packaging features 2-in-1 flip-top/spin off lids and trigger sprays for fuss-free dispensing.

GROOMING SPRAY

GROOMING CREAM

ORIGINAL POMADE

DRY PASTE

FLEXIBLE HOLD • LIGHTWEIGHT

EASY HOLD • DEFINITION

MEDIUM HOLD • MATTE FINISH

Ideal for adding texture and volume to hair, Grooming Spray creates a variety of men’s hairstyles. This lightweight finishing hairspray features a trigger sprayer for no-fuss dispensing. It gives hair added height, buildable hold and natural shine with an energising agave citrus scent. RRP 215ml £15.95

Create laid-back, undone looks with Grooming Cream. This quick-styling product adds light hold, soft definition and natural shine to air-dried hair or dry hair. Infused with hair-softening shea butter for lived-in texture. Scented with energising agave citrus. RRP 150ml £14.95

MEDIUM HOLD • NATURAL SHINE • WATER-SOLUBLE Create versatile looks from classic, slick-backed hairstyles to the latest street styles with Original Pomade. This pliable, medium hold pomade features a spin-off lid for no-fuss dispensing. It provides texture and control with a natural-shine finish and an energising agave citrus scent. The water-soluble formula won’t flake and washes out easily with shampoo. RRP 113g £17.95

Add volume, enhance texture and create sculpted hairstyles with Dry Paste. This matte finish, medium hold moulding hair paste features a spin-off lid for no-fuss dispensing. It gives hair a lightweight, gritty texture that’s flake-free and has an energising agave citrus scent. RRP 113g £18.95

CHAD’S LOOK THE STEPS: 1. Use clippers and guards to fade and blend the hairline 2. Create the design using a trimmer and a straight razor 3. Line up edges with a straight razor 4. Finish with Dry Paste and Cooling Aftershave. CHAD’S TOOL BOX: Dry Paste and Cooling Aftershave CUT BY FERNIE ANDONG For more of his work, follow @fernthebarber and watch the video @MVRCKBARBERING

ASA’S LOOK THE STEPS: 1. On the sides and back, utilise scissor over comb to remove length. Edge with clippers to refine 2. Wet hair on top and use the length at the occipital as a guide. Over-direct everything back and cut to preserve the length up front 3. Blow-dry and finish with Dry Paste on the sides and the top 4. Clean up the beard using Grooming Spray along with two drops of Beard Oil and work into facial hair. ASA’S TOOL BOX: Dry Paste, Grooming Spray and Beard Oil CUT BY MEGAN PORTER For more of her skills, follow @megthebarber and watch the video@MVRCKBARBERING

GREG’S LOOK THE STEPS: 1. Use a trimmer to outline the edges and establish length on the sides and back with a #2 guard. Fade down to the skin 2. Layer the top using the parietal as a guide 3. Blow-dry in Grooming Spray 4. Finish with Dry Paste to create volume and texture 5. Shave using Shave Cream and apply Skin Tonic as aftershave. GREG’S TOOL BOX: Grooming Spray, Dry Paste, Shave Cream and Skin Tonic CUT BY MICHAEL STOUT For more of his skills, follow @itsjustahaircut and watch the video @MVRCKBARBERING

ADAMâ&#x20AC;&#x2122;S LOOK THE STEPS: 1. On the sides and back, use clippers and clip over comb to create a high fade above the occipital 2. Wet the hair on top and razor in a hard parting. 3. Over-direct the hair back on top to maintain length in the front 4. Mix Shave Cream and water to remove underneath bulk with a straight razor, and line up the edges with a razor as well 5. Use Grooming Spray and blow-dry 6. Finish with Original Pomade, and use Skin Tonic as aftershave. ADAMâ&#x20AC;&#x2122;S TOOL BOX: Shave Cream, Grooming Spray, Original Pomade and Skin Tonic. CUT BY JASON REYES For more of his work, follow @iliketocuthair and watch the video @MVRCKBARBERING

BOOST YOUR BUSINESS

Your product retail sales is essentially an extra employee that never sleeps, is never sick, is always on time and won’t leave you for the shop down the road. SO make the most of your MVRCK retail opportunities by showing it, sharing it and shouting about it!

• Display MVRCK® product at the chair for a conversation starter • M VRCK® counter display available to increase retail revenue • Feature MVRCK® travel sizes at the reservation desk for impulse purchasing. • Talk up MVRCK® products and benefits while using them.

TIPS ON BUILDING YOUR INSTAGRAM FROM MVRCK BARBERS • A strong Instagram presence = new, lifelong clients • Post techniques, finished looks and services with trending hashtags to increase followers • Share stories and ways the barbershop gives back to your local community to engage with new customers. • Tag @MVRCKUK for a chance to be featured on their social media page

PAUL-MITCHELL.CO.UK | @PAULMITCHELLUK MVRCK® is available exclusively from Salon Success – The Distributor of Choice salon-success.co.uk | 0845 659 0011 | hello@salon-success.co.uk

MB:SOCIAL

YOU NEVER STOP LEARNING

love this period of the year, it’s soooo busy! As I write this column, I’m looking at my diary and realising I’ve got just two weekends off in the next six weeks. We have three Wahl shows coming up: Professional Beauty Mumbai, HJ North and the biggie, Salon International. Can. Not. Wait. Wahl UK were privileged enough to host the latest Global Lead Educator summit at our new Wahl Academy, with 20 presenters from 20 different countries attending. There’s an old saying that you never stop learning, and this couldn’t be truer of the summit. We had one session where each presenter showed us a new technique or method and I was blown

“THERE’S AN OLD SAYING THAT YOU NEVER STOP LEARNING, AND THIS COULDN’T BE TRUER OF THE SUMMIT.” away by what I learnt for stage work, seminars, barbering and hairdressing skills. I’ve already started to use Spain and Canada tekkers. This is something that I’d recommend you guys doing in your shop, host a staff training night where team members show each other their signature cut or technique. You’ll be surprised how much you will learn from each other. Talent within can be greater than you think. So it won’t be long before we head in to the busy festive period, now this is THE time to think about retail and how you 32 / WWW.MODERNBARBER.CO.UK

SAM CAMPAGNA GLOBAL LEADER SUMMIT

can make the most of the opportunity. Here are five tips for successful retailing: 1. Right range of product (ask your staff to research) 2 Right price point for your shop 3. Electrical products (both for male and female. Ie Dryers & straighteners) 4. Staff trained on product knowledge 5. Motivational strategy for staff incentive If you get this right, you will be more productive and sell more products. Hopefully I’ll see you at one of the upcoming events and remember, be prepared to do what other shops aren’t doing and make sure your service levels stick out a mile. Over and out. Global not local.

SOCIAL:MB

PRODUCT OF THE ISSUE: CORDLESS DETAILER LI Hugely anticipated, this is the best trimmer we have put out. Go and buy it – wahl.co.uk

KEVIN NGUYEN

BARBER OF THE ISSUE: KEVIN NGUYEN

evin Nguyen is part of the Wahl USA Education & Artistic Team. He was at our education summit, his work is class and you can catch him on stage with us at Salon International. Find him on @yakuzabarber

PRODUCT OF THE MONTH: RING VIDEO DOOR BELL THESE ARE GREAT FOR WHEN YOUR SHOP ISN’T OPEN, AS YOU CAN ALWAYS KEEP AN EYE ON WHAT’S GOING ON OR KEEP IN TOUCH WITH THOSE CLIENTS THAT LIKE TO ARRIVE EARLY!

DATES FOR THE DIARY

5-7TH OCT: SALON INTERNATIONAL / 13-14TH OCT: HJ NORTH, MANCHESTER WWW.MODERNBARBER.CO.UK / 33

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GLOBAL NOT LOCAL

THE WHOLE WAHL GLOBAL EDUCATION TEAM

An international network of educators swung by the British seaside last August for their latest dose of Wahl global thinking. MB dropped in to see what it’s all about.

s Global Artistic Director of Wahl, Simon Shaw likes nothing more than sharing skill, time and ideas with his team of global educators. This Summer Wahl educators from Mexico, Canada, Latin America (Argentina), South East Asia (Malaysia), India, China, Japan, Germany, Spain, Russia, South Africa and Brazil flew

34 / WWW.MODERNBARBER.CO.UK

in to share a whole week hosted by Simon, Laura Vander Moere, the Global Director of Education and UK Lead Educator Sam Campagna. It was an opportunity for Wahl’s education network to spend quality time together to truly embed Wahl’s commitment to global thinking and consistency in education. Held at Wahl UK’s state-ofthe-art Head Office and based in the

MB:SOCIAL

SAM CAMPAGNA GLOBAL LEADER SUMMIT

“EACH OF THE THREE CONTEMPORARY INNOVATIVE LOOKS DUBBED THE MODE, THE TEARDROP AND THE LLOYD ARE BEING SHARED ACROSS THE NETWORK OVER THE NEXT FEW MONTHS” new Wahl Academy the barbers were introduced to three new signature cuts developed by Sam Campagna. Each of the three contemporary innovative looks dubbed The Mode, The Teardrop and The Lloyd are being shared across the network over the next few months and harness diverse techniques such as directional peeling with the new ALL-IN-ONE blade, disconnection and transitions and heavy texture. The week was structured around demo’s, work sessions, brainstorms and class style learning on the products, strategy and key messages for Wahl in the coming year. Don’t forget to drop by the Wahl Stage at Salon International at Excel London on 5th, 6th, 7th October. Come and support the Wahl Barber of the Year competitors at the final on Sunday 6th and see what’s new with the Wahl team and their guests. 36 / WWW.MODERNBARBER.CO.UK

A LOT OF HAIR HIT THE FLOOR IN SAM’S WORK SESSIONS

SOCIAL:MB

PRODUCT PANEL

Check out The Bluebeard s Revenge YouTube ch annel for more tu torials: youtube.c om/ bluebear dstv

The Bluebeards Revenge Shampoo & Conditioner: Enriched with nourishing keratin to seal the cuticle, repairing damage and smoothing flyaways for shinier, healthierlooking hair. Vegetarian-friendly. RRP £9.99 each.

THE PERFECT HIGH AND TIGHT

The Bluebeards Revenge Sea Salt Spray: For a natural look that adds hold, texture and wave. RRP £9.99.

The Bluebeards Revenge (bluebeards-revenge.co.uk) shapes its ranges around practical and versatile looks that work for both client and barber. Check the steps to see how…

3 The Bluebeards Revenge Vent Brush: expertly designed to increase airflow during heated styling and general brushing for added volume and texture. RRP £14.99.

Cleanse and prep the hair with The Bluebeards Revenge Shampoo and Conditioner. Towel dry and create a horseshoe section to isolate the top of the head. Remove the bulk of the hair on the sides to create a blank canvas for the high-fade.

Release the top and blend it into the sides and back, then point-cut to the desired length which will create texture and movement on top. While the hair is still damp, apply a small amount of The Bluebeards Revenge Sea Salt Spray as a pre-styling product. Blow dry with The Bluebeards Revenge Vent Brush for a textured look.

Now that the hair is dry, use clippers to establish the shortest grade nice and high on the head. Then work through the grades blending into the previous length on top. Tidy up the edges of the cut with trimmers. Then use The Bluebeards Revenge CutThroat Razor to sharpen up the neck and hair line.

The Bluebeards Revenge Cut-Throat Razor: replaceable blade straight razor, featuring the distinctive Bluebeards logo on the handle. RRP £9.99. WWW.MODERNBARBER.CO.UK / 37

M B :T I P S

SHOP FLOOR STEP-BY-STEP 01

THE BEFORE

To create the fade Kieron used his Andis Cordless Pro Alloys with a 1.5 guard with an open blade. He then worked down to a zero guard. Kieron fades backwards so that when he uses the 1.5 guard working down, he blurs the line and doesn’t chase it. 40 / WWW.MODERNBARBER.CO.UK

Use a talc stick and rub over the area of skin beneath the fade to create a barrier before using the foil shaver. The talc also helps with the smooth running of the shaver. Work up to the guideline and use the shaver in an up-and-down motion and rotate to lift and cut the hair down to the skin.

Kieron Price (@kieronthebarber) of Raw Image in Aylesbury created this up-to-date Caesar crop with crisscross pattern. Kieron chose this shape to showcase a couple of his fave MVRCK by Mitch (@mvrckbarbering) products. He’s also an Educator for the brand!

Take the time to find the client’s crown. As the hair is worn forward in a Caesar crop ensure that you know that the hair will sit just right before cutting. Thoroughly saturate the hair.

Put in the guideline for the skin fade just on top of the occipital bone and follow the curve around the ear. Kieron used his Andis T Cordless Outliners with a GTX blade to create his guideline.

Isolate the fringe and cut the top section to around 4cm. Chip in to the hair with the corner of the clipper to texturise.

Comb down the hair to the fringe and blow dry before cutting the guideline. DO NOT cut the hair wet or it may bounce back up when dry and leave the hair too short or uneven.

TIPS:MB

THE AFTER

The hair has been sprayed with MRVCK by Mitch Grooming Spray and then blow dried with a Denman brush. Kieron loves Grooming Spray because it gives a natural finish and hold without clumping. Cut a blunt crisp fringe. Kieron used his Andis USPRO Alloy clippers. Do not push the hair but simply touch the blade against the fringe and balance the weight of the clipper with your index or ring finger against the forehead for control.