Brands to buy . Services to shop . Stuff to see. JULY - SEPT 2018
WINNING AT THE MOBAA’S Page 14
A PEACE OF THE BARBER ACTION
Contents Issue 19 | July - Sept 2018
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NEWSROOM
he MOBAA’s Modern Barber Awards finals event held at the handsome 100 Wardour Street, Soho London was ALOT of fun. Find out just how much and see all the winners on page 14. Read about how Andy’s Barbers in Bicester managed to win big on their finalist status too, showing that there are lots of benefits beyond the winning trophy when it comes to awards. Find out what’s happening at Wahl HQ with Simon Shaw’s regular column. Shop straight from the page with stuff you need and gear you want with our two page Storefront shopping spread. On the subject of competing you can also follow Sam Wall’s journey on his amazing American Crew All Star Challenge Global Finalist trip to Barcelona on page 31. It’s hard to believe that 2018 is half way through, so have an amazing summer and we hope you enjoy this quarterly round up. Don’t forget that you can subscribe online at modernbarber. co.uk/subscribe for the full print experience.
Rachel Gould Editor
6 Snippets and stories from in, around and on the industry.
FEATURES 12 Say cheese!: MOBAA’s Photobooth sponsored by Dyson Supersonic. 14 The Modern Barber Awards The Finals. 20 Make it count: Andy’s Barbers on their finalist wins.
SHOPPING 24 Storefront: Stuff you need and gear you want.
SOCIAL 28 The Shaw Thing: Home of Simon Shaw’s regular column. 31 Blown away in Barca: ASC finalist Sam Wall’s adventures in Spain.
TOP TIPS 36 Dear Barbershop client... Carlie Firth’s tips for everyone’s customers.
PAGE 31
Roll Of Honour Your industry title wouldn’t happen without the advertising support of the brands and companies below – they know just how valuable you are! American Crew, Andis, Barber Equipment Centre, Denman Professional, Fine Fettle Grooming, Kent Brushes, Keune, Kipa, Moda, Morgans Pomade, MR Barbers, NHF, Paul Mitchell, Q Junkie, REM-MEN, Salon Services, Shortcuts Software, Takara Belmont, The Bluebeards Revenge, Wahl UK Modern Barber’s circulation has been independently audited and verified by the Audit Bureau of Circulations (abcstandards.org.uk) and reaches over 10,000 independent addresses.
Editor and publisher: Rachel Gould rachel@modernbarber.co.uk Design and Production: Annie Bartley design@anniebartley.co.uk Advertising: rachel@modernbarber.co.uk Contributors: Simon Shaw, Liam Twist, Lucy Wood. Cover Credits: Hair: Yogi Sharma @MasterYogie Photography: Greg Bloor @BarberRoom
TOBOOTH PAGE 12 - THE MOBAA’S PHO
Find us online: modernbarber.co.uk Twitter/Insta: @modernbarbermag, FB Modern Barber Magazine Call on: 01295 533755. For all online and print advertising enquiries, please contact rachel@modernbarber.co.uk Modern Barber Ltd is registered in the UK. Registration number: 06084337. VAT number: 178993237 Registered and correspondence address: Three Acre Barn, Thorpe Road, Upper Wardington, Oxon OX17 1SP. Subscriptions can be securely purchased through modernbarber.co.uk/subscribe
UK subscriptions: 1 year, 4 issues £20 post paid. Intl subscriptions: 1 year, 4 issues £40 post paid. Printed by Pensord Press Ltd. www.pensord.co.uk © Modern Barber Magazine accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no reponsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced in any form without prior written permission from the publishers.
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Stories on, in and about the industry… Share your thoughts with us @modernbarbermag
Calling All Barbering Students
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ant to showcase your work in a professional photoshoot sponsored by WAHL? Modern Barber is seeking six talented young trainee barbers to have their work captured in a professional shoot sponsored by WAHL. Please submit three images of the model and cut you believe deserves to be professionally shot; include your contact details plus the college or academy you are training with and send to hello@ modernbarber.co.uk by August 31st. Simon Shaw will make the selection. The shoot will take place in Milton Keynes in the Autumn and students will be required to supply their own model. Good luck! 6 / WWW.MODERNBARBER.CO.UK
Barbersride
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arberide again! To sign up for an unforgettable week of fundraising and learning go to barbersride.com. Last year they raised £’000’s for Great Ormond Street and even made the pages of iconic biker mag Back Street Heroes. The initiative was founded by Colin Petrie of Hard Grind for bikers, barbers and beautiful souls that want to do something fun for a great cause. Barbersride 2018 starts 5th August at Preston Harley Davidson and then takes in Harley dealerships in Chesterfield, Newmarket, Brighton and Bridgewater arriving 9th August. Every stop will include a barbering seminar. Seminars announced so far from: Colin Petrie of Hard Grind, Wez Omelia of The Heartbreak Barber Club (@the.heartbreak.barber), Jen Winters (@phoneypony_ barber) and Christian Wiles (@ christianwilesmen). The trip costs £150 per rider which includes all seminars, rider support vehicle and a lifetime of memories. All funds raised will go to the Alder Hey Children’s Hospital Charity and if you can’t ride, you can still support by going to justgiving. com/teams/barbersride2018.
Comps and Awards Round-up
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HF BUSINESS AWARDS – lots of categories available including Best Independent Barbershop, Best Client Experience, Best Apprentice. Entry closes on 27th July. Winner announced at the NHF Business Awards November 4th. Enter now nhf.info/events/competitions/ nhf-business-awards/ NHF BEST OF BRITAIN 2018 – live cutting competition taking place at Salon International on Sunday October 14th 2018. Enter now nhf.info/events/ competitions/britains-best/ NHF PHOTOGRAPHIC STYLIST OF THE YEAR 2018 – professional photography and non-professional photography categories available, competition closes September 7th. Winner announced at the NHF Business Awards on November 4th. Enter now nhf.info/events/competitions/ photographic/ WAHL BARBER OF THE YEAR AND BARBERSHOP OF THE YEAR – Demonstrate your technical ability, visionary flair and unique skills and you could be crowned Wahl’s British Barber of the Year on stage at Salon International. Deadline for entries is 16th September 2018. Final October 14th. Go to wahlglobal.com/united-kingdom/
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NEWS
WIN THIS 1922 WIN BY JM KEUNE ESSENTIAL STYLING CYLINDER These handsome premium products are crafted in The Netherlands by heritage brand Keune.
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he range is named after the founder and apothecary owner J. M Keune and the family owned company has been manufacturing innovative formulas that work since 1922. Their ‘never settle, never compromise’ approach has created a dedicated professional men’s range of premium products for hair, beard and skin. Each product shares the same manly scent, uniquely created for 1922 by a Parisian Perfumer. The two main ingredients are creatine and hemp. Creatine helps to strengthen, rebuild and reduce breakage
in hair while hemp nourishes, soothes and conditions. How to win a 1922 Essential Styling Cylinder (it couldn’t be easier!) Just email the correct answer to competition@keune.uk.com with your name, shop name, social media and contact details before September 30th. Each unique entry will go into a prize draw and 25 lucky winners will be selected around October 1st. Question: What year was Keune founded? Prize: 25 lucky winners will be selected to receive a 1922 Essential Styling Cylinder including:
Essential Shampoo (50ml) – includes creatine for its fortifying qualities. Premier Paste (75ml) – pliable, soft paste with a matte finish that adds volume. Premium Clay (75ml) – perfect hold and texture with a matte finish.
T&C’s: Open to UK barbers only. Prize cannot be exchanged. No cash alternative. Judge’s decision is final. Subject to availability. Competition closes on 30th September 2018. Your information will not be shared. One entry per individual permitted.
Robert Grosvenor awarded Grand Master Barber title
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obert Grosvenor of Headmasters in Birmingham celebrated a proud moment in his 30 year career as a barber when he was recently awarded the accolade of ‘Grand Master Barber’ from the British Master Barbers. Robert was tested on his skills, business management, health and safety standards and professionalism. “It was a bit nerve-wracking, the criteria is extremely strict. I had to send a video of myself doing practically everything that a barber might do, including cutting using scissors, using a razor and clippers and teaching other students. Everything is thoroughly checked by a team of assessors, who are some of the industry’s top barbers, and they decide whether someone is to be accredited,” said Robert. Congrats Robert! 8 / WWW.MODERNBARBER.CO.UK
L TO R: TONY COPELAND OF BRITISH MASTER BARBERS AND ROBERT GROSVENOR
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F E AT U R E
SAY CHEESE! Our MOBAA’s photobooth was sponsored by Dyson Supersonic to celebrate the launch of their professional dryer. It was a only a couple of square feet but our guests managed to pack a whole lot of fun inside. It even delivered a great cover shot. Can you spot anyone? 12 / WWW.MODERNBARBER.CO.UK
IN A WORLD OF TRENDS, WE REMAIN A CLASSIC. OE1 mens hair brush. Ebony wood. Pure white bristles. kentbrushes.com
F E AT U R E
THE 2018 WINNERS
MOBAA’S: MODERN BARBER AWARDS One lazy Sunday afternoon in Soho 13th May 2018, 100 Wardour Street Club and Lounge. Barbering deserves the best platform to celebrate their hard work, so MB went all out to get a stunning venue at the heart of London for the very first MOBAA’s finals. 14 / WWW.MODERNBARBER.CO.UK
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roceedings kicked off around 1pm with a champagne (and beer) reception, followed by light bites and live music. The MOBAA’s welcomed around 250 guests to an informal celebration that allowed everyone to mingle, chat and enjoy just what was promised…a lazy Sunday afternoon in London. MB’s dedicated compére was Edward Hemmings of
Alan d Hair (@alandhair). Edward has been a barbering educator and men’s stylists and a regular compére for the Fellowship of British Hairdressing for many years. The awards presentation started around 2.30pm with Edward keeping everything on track and on time. Each winner was announced by the category sponsor. Winning! – here’s the full list of winners at the MOBAA’s...
F E AT U R E
SHOP INTERIOR WINNER BRAID BARBERS AND COMPERE EDWARD HEMMINGS
APPRENTICE WINNER ISAAC WILSON
Best Apprentice sponsored by Wahl, Isaac Wilson – Capellis Barbers The winner took home the trophy and a personalised engraved Wahl Clipper plus a spot on six Wahl Academy courses in Herne Bay. Quote from Isaac’s boss Paul Follano “I am immensely proud of Isaac winning the Best Apprentice category of this year’s MOBAA’s awards. Isaac lives and breathes barbering and has a very bright future ahead of him. Winning the award has really enhanced his profile at our barbers and has given us all at Capellis barbers a real boost in trade as it is proving a massive talking point. The award ceremony was held in one of the coolest venues in Soho London and was an amazing opportunity to mingle with some of the industry greats.”
INNOVATION WINNER TOM CHAPMAN
Best Shop Interior sponsored by Takara Belmont - Braid Barbers The winner took home the trophy and a premium hot towel cabinet from Takara Belmont.
Best Innovation sponsored by Shortcuts Barber – The Lions Barber Collective The winner took home the trophy and a brand new iPad.
“I was absolutely stunned and happy beyond words…literally couldn’t form a sentence…and loved the award itself, so well designed!”
Tom Chapman, Founder, The Lions Barber Collective “Having an event like the MOBAAs felt amazing! To have a room full of such passion and talent was inspiring and the opportunity and platform that Modern Barber has created will most definitely change careers and improve the industry. It was a great honour to win and really felt great that all the hard work and time volunteering for the cause had been recognised by our industry. This event was like no other awards I’ve attended. It felt as though the barbering family had come together in a room full of respect and old friends, where egos were left at the door. Huge congratulations for creating such an environment in such a brilliant venue! Roll on next year!”
David Braid, Co-owner, Braid Barbers “I was absolutely stunned and happy beyond words…literally couldn’t form a sentence…and loved the award itself, so well designed! The event was awesome, excellent venue, amazing atmosphere, crammed full of the most talented and cutting edge barbers the British barbering industry has to offer. It was way beyond my expectations and most definitely the best barbering event I’ve had the opportunity to go to, let alone be a part of.”
WWW.MODERNBARBER.CO.UK / 15
F E AT U R E
Best Customer Service Experience sponsored by Salon Services – Barbertown Worcester The winner took home the trophy and a Lomond Barber Chair from Salon Services. Jonathan Bourne, Owner, Barbertown Worcester “It’s great to have a platform to showcase everything that is positive about our industry. Personally, this award is something I’m very proud of. I’ve been barbering for 30 years, so its recognition for all of those years of hard work and determination. I am extremely proud of my trade, I am proud of the high standards and service that all of the barbers at Barbertown provide and the rapport that we have with the customer which makes the Barbertown customer experience unique. Customer is King after all and without them we couldn’t do what we do. The event was as vibrant and eclectic as those on the guest list. It was well organised with a great mixture of anticipation, formality and fun. The venue had a great vibe and the format worked well as it enabled people to network before and celebrate after the awards took place.” Best Team sponsored by Aston & Fincher - Hard Grind The winner took home the trophy and a Valera 1955 Classic Dryer plus a selection of Triumph & Disaster products worth £149.95. Colin Petrie, Owner, Hard Grind “There aren’t many awards that would mean a fraction as much to us as winning the Best Team category. We pour our heart and souls into our team and to be recognised for that literally left us quite emotional and speechless. We were particularly blown away by the love and respect we were shown by others at the Awards and from our peers in the industry. The event itself was so well put together and it was clear to see what a great time everyone had.” Best Training sponsored by Jack Dean - Mike Taylor Education Mike Taylor, owner, Mike Taylor Education “The MOBAA’s was the perfect opportunity for us to demonstrate the quality of training Mike Taylor Education delivers. Being shortlisted alongside some of the best known educators in the industry was an amazing feeling. Going on to win 16 / WWW.MODERNBARBER.CO.UK
BEST TEAM WINNER HARD GRIND
BEST TRAINING WINNER MIKE TAYLOR EDUCATION
Goody bag goodness… American Crew Tech Series Puck Wahl Flat Top Comb Wahl Shave Gel Sachet Denman Vent Brush Shortcuts Bottle Opener £25 off NHF membership voucher Sample sachet from new brand Urban Jack Fudge Vinyl Pomade Essential offers and discounts from sponsors and contributors! The MOBAA’s will be open for entry in January 2019. Keep an eye out for Modern Barber social media and on the website mobaawards.co.uk.
the award validates all the hard work the whole team have put in over the last six years. The event was a fantastic occasion to network with colleagues from across the country and see what’s happening at the forefront of the barbering industry. I can certainly say that the whole team were massively inspired and are already looking forward to next year!” Best Business Leader sponsored by NHF – The Company of Master Barbers AND MR Barbers (Tied) Sam Prior, Director, MR Barbers “It was an incredible experience to be part of the very first MOBAA’s and to finish with an Award ourselves was fantastic. The competition for each nomination was exceptionally high and proves that barbers across the UK have an amazing passion for this industry.” Dan Rix, Director, The Company of Master Barbers “The Business Leader
F E AT U R E
BEST BUSINESS LEADER TIED WINNER MR BARBERS
BEST PHOTOGRAPHIC WINNER CHRIS SOUTHERN
award has been a tremendous honour for our business. As a single location business this shows that even a relatively small company can make an impression in such an active industry. The event was first class at an amazing location and very well run.” Best Body of Work sponsored by American Crew- Josh Lamonaca The winner took home the trophy and an all-expenses paid trip to the American Crew All Star Challenge Global Finals 2019. Josh Lamonaca “Finally we have a respected awards ceremony that celebrates the growing phenomenon of British barbering. I feel so proud to be amongst many hard working passionate individuals and teams striving to do better and be better. I cannot describe how much relief I feel from being awarded Best Body of Work. I’ve been trying my best to make
BEST CUSTOMER SERVICE WINNER BARBERTOWN WORCESTER
Menu of light bites to keep guests upright… • Fish & chip cones, tartar sauce • Mini beef or halloumi burger, red onion, spicy ketchup • Buttermilk fried chicken, sriracha dip • Marinated prawn tempura, yuzo mayo • Wild mushroom and truffle arancini • Mini ice-cream cones • Mini custard filled doughnuts
an influential change across British barbering for 10 years, by challenging the norm and trying to ignite creativity and push the boundaries in men’s hair. I feel honoured to have been the very first to have received this award.”
BEST BUSINESS LEADER TIED WINNER THE MASTER BARBERS
BEST BODY OF WORK WINNER JOSH LAMONACA
Best Photographic Entry sponsored by American Crew Chris Southern The winner took home the trophy and an all-expenses paid trip to the American Crew All Star Challenge Global Finals 2019. Chris Southern “The MOBAA’s is a fantastic idea and a great way to celebrate our amazing industry, I had a great evening. I came to the event on my own, which was a little scary, but everybody was so welcoming and friendly, it made me proud to be a small cog in this barber revolution. I felt honored just to be nominated alongside some incredible talent but to win is affirmation of people appreciating what you do. Picking up the award for Best Photographic Entry at the very first MOBAA awards will live long in my memory; it gave me a great sense of accomplishment and encouragement to keep getting better.” WWW.MODERNBARBER.CO.UK / 17
D IS G PL R AY EA S TP AV O A S/ IL A BL E
Celebrating 145 years of British manufacturing, Morgan’s has been supplying barber shops throughout the World since 1873. Our extensive product range covers everything you need from our signature pomades, styling products, beard range, colognes and spa products. Morgan’s antique style wooden display case shows off our products to their best in your barber shop. Also available is our three shelf counter unit, perfect for displaying lots of products in a small space.
STYLE - SHAMPOO –POMADE - SHAVE - BEARD - COLOGNE – SPA
Contact us for more information on becoming a Morgan’s stockist +44 (0)1227 792761 email shop@morganspomade.co.uk. See www.morganspomade.co.uk for full range.
F E AT U R E
MAKE IT COUNT! Becoming an Awards Finalist can be a win for your barber shop business – it was for Andy’s Barbers.
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ndy Willis from Andy’s Barbershop in Bicester finalised in three categories of the MOBAA’s – Modern Barber Awards. The moment the finalists 20 / WWW.MODERNBARBER.CO.UK
were announced Andy and his team went into action to make sure that the news converted into real opportunities for their barbershop. “We sat down with our PR, Becky Mansfield and targeted the local media. TV, radio, newspapers and
ANDY WILLIS, OWNER
online. Within three weeks we appeared on local TV, national TV, local radio and in two newspapers. We estimate that we got at least £5000 of publicity that we didn’t have to pay for and that’s fantastic!” explains Andy.
F E AT U R E
AWARDS PHOTOBOOTH FUN
OUTSIDE RADIO BROADCAST VISITS ANDY’S
Andy and the team hosted a live outside broadcast on BBC Oxford News. The presenter interviewed Andy and customers and even included MB’s own editor via phone for comment. The broadcast made it all the way to BBC One news which is publicity that is literally beyond price especially as it attracts a minimum of 85,000 viewers. The newspaper article took up a half page feature and also appeared on the publisher’s website. Did all that coverage in and around Bicester bring Andy business? “One hundred percent! Bicester is the fastest growing town in Oxfordshire and between the radio, TV, print and online we had our story covered. It definitely brought new business into the shop. We track our business week to week, year on year and even though we are bigger now than last year, the business was 150 clients up on the previous year,” says Andy. The benefits of reaching the finals of the MOBAA’s – Modern Barber Awards were many but a motivated and excited staff was definitely one of them. Typically Andy enthusiastically encourages and reminds his staff to upsell shaves and retail when customers are in their chair but no reminder was necessary about the MOBAA’s. Andy says “I have 10 fulltime members of staff and every one of them was happy to share the news of reaching the finals. It’s a brilliant way to show customers that we are
working hard to be the best we can be and always pushing to improve our service and our business. The mirror stickers were great and the certificates were framed and put up pride of place in our VIP area. We added the info to our website and included it in our blog and of course in our social media too.”
“I have 10 full-time members of staff and every one of them was happy to share the news of reaching the finals. It’s a brilliant way to show customers that we are working hard to be the best we can be and always pushing to improve our service and our business. The mirror stickers were great and the certificates were framed and put up pride of place in our VIP area. We added the info to our website and included it in our blog and of course in our social media too.”
The entire team, all 13 of them, came to the finals event on May 13th and although they ultimately didn’t take home a trophy, Andy says “We always intend to keep pushing to be on top of our game. The Finals event was really wonderful. It was a great opportunity to dress up and go out as a team. Seeing people like Mike Taylor and Robert Rix showing such excitement at their win was really great. It was a brilliant, supportive afternoon and everyone was just blown away by the venue and the event. My father always taught me to be gracious in defeat. I sent personal messages of congratulations to all of the winners. We will keep entering and we will keep going for the win!” Andy’s experience as an awards finalist proves that with the right planning every finalist in any award can enjoy returns in publicity, new business, employer reputation and staff motivation and that’s a prize worth having, every time! Follow: FB @andysbarbershopbicester WWW.MODERNBARBER.CO.UK / 21
The elite grooming range you deserve
/bluebeardstv
Please contact us on: trade@bluebeards-revenge.co.uk OR +44 (0) 1752 898191
JOBS BOARD COMING SOON! MB HAS TEAMED UP WITH THE BARBER AGENCY TO CREATE AN ONLINE JOBS PORTAL WHERE YOU CAN RECRUIT STAFF AND SEEK WORK.
BOOKMARK MODERNBARBER.CO.UK/JOBS GO TO THEBARBERAGENCY.COM OR CALL LILLY DILLON ON 0207 821 8442.
22 / WWW.MODERNBARBER.CO.UK
BY
F O R U R B A N M E N W I T H A D I S T I N C T TA S T E P R O F ES S I O N A L P R O D U C TS FO R A L L BA R B ER I N G A N D G R O O M I N G N EEDS; H A I R C A R E , H A I R S T Y L I N G , FAC E C A R E & B E A R D C A R E
NEW RANGE IN STORE & ONLINE
Stay inspired!
salon-services.com/barbershop
PRODUCTS
MITCH Reformer®
Limited Edition Cordless Magic Clip
Pliable putty with powerful hold, bulks up fine or thin hair and delivers a modern texture and matte finish. (85g) RRP £14.95. paulmitchell.co.uk.
Expertly engineered in the USA the Cordless Magic Clip features a ‘Stagger tooth’ blade with “Crunch Blade” technology for a smoother cut. RRP £104.99 ex VAT. wahlglobal.com
Takara Belmont’s Dainty Grooming Chair Andis Supra ZR II Detachable Blade Clipper LIMITED EDITION
Five speeds, 2 removable batteries for 50% longer runtime, LED battery monitor, interchangeable blades, wet/dry cutting, powerful rotary motor. RRP £255.00 andis.com
OSMO Shaper Maker A versatile cream shaper, for moulding, styling, texturising whilst adding shine and control. Price £8.65/100ml osmo. uk.com 24 / WWW.MODERNBARBER.CO.UK
The Dainty grooming chair features 360º (lockable) rotation and a reclining backrest, adjustable and removable headrest, upholstered padded armrests and a footrest. A totally timeless, quality chair. Hydraulic base from £1045.00 ex VAT. Call 020 7515 0333. takarahairdressing.co.uk
THE BLUEBEARDS REVENGE NEOCAPE GOWN Neoprene collar for ultimate comfort, 170cm long, machine washable, six adjustable poppers. RRP £24.99. bluebeardsrevenge.co.uk
ID Hair BLACK Beach Gel
RECTANGULAR CLUB BRUSH SOFT BRISTLE A premium dual timber grooming brush, satin wood back and a beech wood base with pure white soft bristle – ideal for men with fine or thinning hair. Price £49.50 inc VAT. kentbrushes.com
Gives hold and structure without making hair feel stiff. Perfect for summer texture. RRP £12.15. tradehairsupplies.com.
PRODUCTS
AMERICAN CREW CONDITIONING BEARD FOAMING CLEANSER Cleanses and deodorises leaving a fresh scent. Conditions while it cleanses leaving beard soft. RRP £13.95. Americancrew. com/@americancrewuk
CONVERTED ANTIQUE HOOD DRYER STATEMENT LIGHT
Morgan’s Volume Powder Instantly adds volume and texture, thickens hair with a matte finish, weightless and natural feel. 5g. RRP £12.00 inc VAT. morganspomade.co.uk.
Unique and original converted antique hood dryer, the perfect statement light and talking piece for any shop. Shop for more original vintage and antique items @barbershoporiginals. Call 01455 660 024. barberequipmentcentreuk.co.uk.com
NEW
Oster MXPro High Speed Magnetic Clipper
American Crew All-in-one Face Balm Broad Spectrum SPF 15 Prevents irritation from shaving, moisturises, minimizes redness and skin irritation. Includes protection from sun damage. RRP £13.95. Americancrew.com/@ americancrewuk
Powerful magnetic motor, adjustable blade from 000, wet/dry cutting. Includes four comb attachments. £42.00 ex VAT. denmanbrush.com.
Emperor Classic Barber Chair by REM Classic in black. Hydraulic chair with reclining back, adjustable back, leg, footrest. Made in Britain. Prices from £1065 ex VAT. rem.co.uk.
BURBAN HAIR AND SCALP TONIC FOR MEN Stimulates the scalp and promotes strong and healthy hair growth, includes Vitamin B5 and caffeine. No need to rinse! (200ml/500ml). Price £11.49 ex VAT for 500ml salon-services. com WWW.MODERNBARBER.CO.UK / 25
Bespoke by BEC
Barber specialists BEC will make your ideal barber units in a size and finish of your choice. Totally unique for you to fit perfectly in your barber shop. Got some ideas? Or unsure what you want? Call and we will design, build and deliver your bespoke units.
BEC
@barberequip
Call 01455 660 123 or visit www.barberequipmentcentreuk.co.uk We buy and part exchange barber furniture. Nationwide delivery available. Visit our showroom at Leicester Road, Lutterworth, LE17 4HF.
SOCIAL
Winners Always Have Plans, Losers Always Have Excuses
H
ope you are all enjoying the nice weather? Cutting hair with a nice tan is the future. Like anything, barbershops look better in the sun. Staff look cooler and there’s always a nice buzz around the shops. Anyway, on with the show… and what a show Barber Connect was this year! Bigger and better than before, huge congratulations to Matt and Dan at Barber Blades for organising such a great event. Just over six years ago, I was tasked with making Wahl the industry leaders. This meant making a plan to ensure every event, trade show, expo, video, picture and anything that we do was super professional. To make this happen, you need to surround yourself with the best in the industry, and that was no exception at Barber Connect. We had the best barbers and men’s stylists putting on inspiring shows that were educational, so it’s great to see the hard work paying off. The real stars though are the great team working behind the scenes. From our events manager to social media, marketing and graphics, they deliver on everything that goes out. We are light
28 / WWW.MODERNBARBER.CO.UK
years in front of the opposition and that all starts with having a plan. I was only saying to a young eager barber the other day that he needed to calm down, stop doing 100 tweets a day or tagging 50 people every five minutes. Just concentrate on quality content that is going to engage your audience and have a plan! It’s really helped me to go from dominating Salon International to dominating every single show we attend. Thanks to all of our fans that constantly support us at shows and helping set a new record as we sold out of the limited edition Magic Clip Cordless in 45 minutes! We are f*cking global, not local!!
Best Accessory Filling Pieces Trainers – must-have contemporary Dutch brand with sleek silhouettes.
Style Tip
K
eeping your tools in top condition is crucial. The Wahl Hygienic Spray can be used in between haircuts to keep your clipper and trimmer blades clean and fresh. My top tip would be to purposefully spray the blade once your next client has sat in the chair, as it demonstrates a high level of service and professionalism.
SOCIAL
Dates for your Diary
Product of the Issue: Limited Edition Magic Clip Cordless
World Cup Final 15th July Reading Festival 24th – 26th August
This sold out at Barber Connect – There will be just under 2000 available from July 1st, don’t miss out!
BEN MORRISON
Barber of the Issue: Ben Morrison
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s part of the Outline Creative Team, Ben caught my eye at HJ Live in February this year. He’s an example of how you can switch up careers and be successful if you put the hard yards in. Good lad, great work ethic. Follow him on Instagram @benji_thebarber94.
BBOY WINNER JARRED LIDDINGTON
Wahl Barber of the Year and Barbershop of the Year
H
ere we are again folks, the entries for Wahl British Barber of the Year are open and for the first time. New for 2018 is British Barbershop of the Year too so, enter at wahl.co.uk and mark your diary for the final to be held at Salon International at Excel 13-15th October 2018. WWW.MODERNBARBER.CO.UK / 29
PRESENTS
2018 5 DAYS OF RIDING FROM 5th - 9th AUGUST
5 BARBERING SEMINARS
FROM SOME OF THE INDUSTRIES LEADING BARBERS
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BLOWN AWAY IN BARCA
AMERICAN CREW ALL STAR CHALLENGE GLOBAL FINALS SHOW
The American Crew All Star Challenge Global Finals held in the beautiful city of Barcelona put the UK’s very own Sam Wall @mrsamwall on the biggest international stage…ever!
E
ach year American Crew invites entries from around the globe for barbers and men’s hair professionals to create their interpretation of the perfect American Crew man. There are strict criteria that must be met and the look includes
competitors to take his place in the final round in Barcelona. The final round of the competition required Sam and his 14 SAM WALL’S FINAL IMAGE international competitors to create a second look and then art direct the model in a shoot cut, styling, clothes and photography. with American Crew founder and Each region is then blind judged by photographer David Raccuglia. The six industry judges and the winner is resulting image was then subjected submitted for global judging – only to a further round of judging and the 15 regional winners are selected to results announced by David Raccuglia compete at Global level. This year the on stage as part of the American Crew UK winner was Sam Wall of Hidden and Revlon International Style Masters Heights in Newcastle. Sam beat show in front of an audience of 4000 hundreds of UK and international hair professionals. Ultimately it was WWW.MODERNBARBER.CO.UK / 31
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SAM WALL
32 / WWW.MODERNBARBER.CO.UK
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Vitaly Pimenov of Russia that took making it all happen. MB joined the trophy and the title but Sam Wall existing Crew Elite member Baldy @ still feels like a winner. Sam says “The baldysbarbers and newly announced American Crew All Star Challenge was Crew Elite member Colin Petrie of a phenomenal experience that will Hard Grind @colin_hardgrind at never be forgotten. Everything from the UK and Ireland region ‘White the photoshoot to the show itself was Party’ on the first evening. Each so well organised and it exceeded international region holds their own everything I could have ever pictured. dinner somewhere in the city before Choosing a highlight is very hard descending on one massive venue the as there were following afternoon many memorable to see the show and moments but for attend the Global “The American Crew me the pinnacle dinner. All Star Challenge was shooting The massive was a phenomenal with David stage was 600 m² experience that will Raccuglia. I’m and was packed never be forgotten. proud of that with multi-media image. My advice Everything from the features. There were to any barber transparent floor photoshoot to the thinking of to ceiling displays show itself was so entering comps is well organised and it edging the stage area to ‘just do it’. You with nearly a square exceeded everything kilometre of screens. have nothing to lose by going for I could have ever The floor itself was it... Push yourself pictured. Choosing a also a screen which because it’s also highlight is very hard gave the illusion of fun once you get the floor turning as there were many going.” Sam also from water to memorable moments highway to runway. entered ASC in 2017 but did not but for me the It was a visual feast. finalise. Rather pinnacle was shooting American Crew than being a sore with David Raccuglia. also announced loser, Sam took it its international I’m proud of that on the chin and collaboration image.” took feedback with fellow iconic from one of the American brand judges. Taking Harley Davidson. The two brands that on board and trying again was will share a programme of events and what took Sam all the way to Barca. promotions over the coming year and This year was the 10th Anniversary of Revlon International’s Global Style Masters event which hosts the ASC Global Finals. It’s a mecca for the 4000 international hair professionals that meet from thirty countries to share experience, network and update their knowledge over a long weekend. Many months of organisation and days of prep and rehearsals go into
to celebrate Harley brought along three stunning bikes for a little eye candy. American Crew All Star Challenge Competition 2019 opens for entry in October 2018 and closes in February 2019. Watch the americancrew.com and @ americancrewuk web and social for updates. WWW.MODERNBARBER.CO.UK / 33
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TO P T I PS
DEAR BARBERSHOP CLIENT… Here are a few things you should know about how you can put a smile on your barber’s face. Carlie Firth (@carliefirth88) of Ruger Lytham speaks up!
1
At Ruger we work on appointments. If you book an appointment and then you don’t turn up your barber loses income, they lose the chance to refill the spot. So please, please cancel your appointment with at least 12 hours notice.
2 3
Be on time. Your barber wants to devote all the time they can to your cut. They want to deliver great service. So give them the best chance to do just that, be punctual. Think about what you want and if possible bring pictures as a reference point. Having a common understanding of your destination style is crucial to success. Be honest with your barber about your likes and dislikes. If you are not certain about guard lengths or barbering terms then don’t be shy, just ask to clarify.
“Think about what you want and if possible bring pictures as a reference point. Having a common understanding of your destination style is crucial to success.”
4
Leave the phone calls till the end of the cut. If it isn’t life or death, then please don’t take or make a call on your mobile during the service. If you leap out of your chair to take a call or your barber pauses so that you can chat, then it breaks the flow of the haircut. Your barber will have to spend extra valuable time rechecking and reassessing to ‘find their place’ in the cut.
5 CARLIE FIRTH
36 / WWW.MODERNBARBER.CO.UK
We offer appointments so that we can devote scheduled time to customers. So please… don’t text, DM or message your barber ten times to see if you can be ‘squeezed in’ before just showing up. Please don’t message at 11pm about a 9am appointment and expect a response. Please, please don’t drop me a voicemail about your next visit while I am away. All barbers value their customers greatly but we also need time to recharge, so that we can do the best job possible for you too.
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IN A FLASH 38 / WWW.MODERNBARBER.CO.UK
There are tattoo artists and barbers sharing space all over the UK, so MB thought we’d give @voodooloutattoo a little space in our pages. Lucy Wood works at @gentlemanandroguesclub in Bournemouth. This issue she looked to the tools of the trade for inspiration.
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