ModestoView Magazine June 2001

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modestoview.com

American Graffiti was born here. “Where were you in ’62?” asked a movie poster in 1974. It was a simple question that has tugged on our culture ever since. Everything from Grease, Happy Days and the fond feeling of retroAmerica points back to the George Lucas

movie about the end of high-school age in Modesto. This cinematic look at Modesto was fun, novelty, romance, and reality all rolled into one with some of the best rock and roll music ever written. The spirit of American Graffiti still endures today. The downtown Modesto streets of 10th

june 2011

and 11th Street were the location and the origin of the stories and people of the real historic cruising that inspired Lucas’ film. Modesto is not all just about the Graffiti lifestyle. We are a blend of now and then, big and small, and busy yet

relaxed. Are we a slice of middle America here in the center of California? Are we just a city that is “on the way to everywhere”? Is Modesto a travel and tourism destination? The answer is a rockin’ and rollin’ YES to all questions. That is what makes Modesto special. We are a fun place to live for young professionals with MBAs on the way to global business success and home to families that want that neighborhood feeling. A place that is affordable for a young homeowner yet cultured enough for the world travelling executive. These things all have one thing in common; desire for a sense of home and belonging. Modesto, USA is that place. As Dan Costa explained in his May ModestoView interview, Modesto is the “classic All-American city where he has started and run all of his 8 successful companies”. There is opportunity for so many in Modesto. People came from all over the world for the Amgen Tour of California, and they will continue to come here for our rich music, dining, and cultural offerings. Many will spend the night on their way to Yosemite or for a quick business meeting with leading global companies, but many will learn to love Modesto and decide to stay, and relocate their families or business here. We welcome all new-found Modesto fans. This month, the world will be visiting Modesto, USA to experience Graffiti Summer and the fun and excitement that a trip down memory lane can bring. So get your poodle skirt, your bowling shirt, put some premium gas in your 57 Chevy and enjoy the Modestocana hospitality of Modesto, USA.

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