How to Strategically Brand Your Facebook Page
Here’s What You’ll Learn . . . • Specs for the Timeline cover image • Timeline cover restrictions • Specs for the Profile image • Examples of creative Timeline cover images
Branded Profile Image • Optimal size: 180 x 180 pixels • Images are better than words
Branded Profile Image
Timeline Cover Image • Optimal size: 851 x 315 pixels • FB wants you to graphically represent your brand
Timeline Cover Image • Price or purchase info, such as “40% off” or “Download it at our • • • • •
website” Contact info, such as web address, email, mailing address or other info intended for your Page’s About section Reference to user interface elements, such as “Like” or “Share” or any other Facebook site features Calls to action, such as“Get It Now” and “Tell Your Friends” Space not meant for promotions, coupons or advertisements. Cover photo should not be primarily text-based or infringe on anyone else’s copyright.
Strategy: Extend the Brand
Strategy: Event Promotion
Strategy: Highlight Your Team
Strategy: Highlight Your Team
Strategy: Highlight Your Fans
Strategy: Personal Branding
Strategy: Show Your Audience
Strategy: Create Curiosity
Strategy: Simple Branding
Strategy: Create a Template
Strategy: List Building
Here’s What You Learned . . . • Specs for the Timeline cover image • Timeline cover restrictions • Specs for the Profile image • Examples of creative Timeline cover images