How to Strategically Brand Your Facebook Page **NEW**

How to Strategically Brand Your Facebook Page

Here’s What You’ll Learn . . .

• Specs for the Timeline cover image • Timeline cover restrictions • Specs for the Profile image • Examples of creative Timeline cover images

Branded Profile Image • Optimal size: 180 x 180 pixels • Images are better than words

Branded Profile Image

Timeline Cover Image • Optimal size: 851 x 315 pixels • FB wants you to graphically represent your brand

Timeline Cover Image • Price or purchase info, such as “40% off” or “Download it at our • • • • •

website” Contact info, such as web address, email, mailing address or other info intended for your Page’s About section Reference to user interface elements, such as “Like” or “Share” or any other Facebook site features Calls to action, such as“Get It Now” and “Tell Your Friends” Space not meant for promotions, coupons or advertisements.

Cover photo should not be primarily text-based or infringe on anyone else’s copyright.

Strategy: Extend the Brand

Strategy: Event Promotion

Strategy: Highlight Your Team

Strategy: Highlight Your Team

Strategy: Highlight Your Fans

Strategy: Personal Branding

Strategy: Show Your Audience

Strategy: Create Curiosity

Strategy: Simple Branding

Strategy: Create a Template

Strategy: List Building

Here’s What You Learned . . .

• Specs for the Timeline cover image • Timeline cover restrictions • Specs for the Profile image • Examples of creative Timeline cover images