Visit To Tory Burch Molly chmiel
About The Brand
About The Brand ‐ Launched in 2004
‐ Large range of products ‐ Ready to wear
‐ Over 200 global stores and carried in over 3000 department and specialty stores
‐ Shoes ‐ Accessories ‐ Jewelry ‐ Home goods
‐ Flagship stores in Beverly Hills and NYC
‐ Beauty products
Brick-and-Mortar
Brick-and-Mortar Exterior ‐ ‐ ‐ ‐ ‐
Located on Oak Street Stone color exterior Brass accents Orange door Window display featured resort looks
Interior ‐ Classic and boho aesthetic ‐ Pleasing to the eye ‐ Taupe walls, light wood flooring ‐ Soft lighting ‐ Brass shelves and display cases
Online Store
Online Store Website ‐ Fits brand aesthetic ‐ Clean design ‐ Featured ‐ F/W 2018 show ‐ New handbags ‐ Spring lookbook ‐ Merchandise categories
App ‐ Website but as an app ‐ Notifications on sales
Social Media
Social Media ‐ Use many platforms ‐ Instagram ‐ Facebook ‐ Pinterest ‐ Snapchat ‐ Twitter ‐ Google+ ‐ Youtube
‐ Many platforms allows for advertisements of products ‐ Use of social media shows how current the brand is ‐ Each platform has consistent posts ‐ Consistent with branding
Conclusion
Conclusion ‐ Brand is marketed well through stores and social media presence ‐ Branding is consistent ‐ Classic and boho aesthetic is shown ‐ Social media posts are consistent ‐ Clean and organized store and website