LEVEL THREE
DISSERTATION PROPOSALS
CONTENTS PREFACE 05
INTRODUCTION 06
IDEA 1 09
IDEA 2 23
CONCLUSION 37
03
THINK ABOUT IT?
PREFACE Following on from this I took a concentrated pathway in design that further looked into graphics and various printing methods. However on the opposite end of things I am fascinated by the development of ideas and where they have been generated. For myself, the ‘big idea’ is the most interesting part of the entire process – the context that goes into it makes such a difference to the final outcome.
I understood that I needed to refer back to the FCP triangle when preparing for level 3. By identifying my strengths and weaknesses I would be able to filter through my interests and determine what I wanted to research for my dissertation proposal (See appendix 1 and 2). From studying solely Visual Art and Design before moving onto a Fashion Communication and Promotion course – this has without a doubt influenced that I always have been and am, a very visual person.
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INTRODUCTION I will propose two research topics for my dissertation that I will outline and gain an understanding of. The first topic focuses on the idea of putting the value back into creative work and why there is struggle with this. Have we become comfortable with the notion of doing something just because we love it? Along with the concept of working for free in this billion pound industry and then being afraid to ask for money (Bland, S. 2016). After all, if everyone else is willing to work for nothing; then why can’t you? From these insights I intend to research why perhaps the creative industry is not taken seriously enough, and how I can rectify this.
The second topic exploits the misinterpretation of men and the sad reality of double standards. The question of, do men feel able to talk about their feelings and are they expected to be a certain way due to stereotypes. This is an issue that is a constant debate between both men and woman of who is targeted more. I feel the issue is discussed at a greater length where females are concerned, so I want to explore the argument from the male’s perspective and why this may be happening (Jasmine. 2015). My aim for this research is to shake off the common preconceptions of a man and challenge the issues that they may face. Is there an outlet where men can get the support they need and will we ever get to a gender-neutral point in society? (Gamp, J. 2015).
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money is a dirty word
idea 1 fig 4 fig 5
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MONEY IS A DIRTY WORD
INTIAL OVERVIEW
When it comes to growing up and choosing a career the likelihood is that money becomes an integral part of that decision process. Our passions and interests are quickly minimized by the plummeting voice that tells us that the amount we earn defines us. Especially within the creative industry there is struggle for students to get themselves started up, with unpaid internships and ‘work experience’ being the only way to make a name for yourself. According to speaker and philosopher Alan Watts ‘if you say that getting the money is the most important thing, you will spend your life completely wasting your time. You will be doing things you don’t like doing in order to go on living, doing things you don’t like doing, which is stupid’. In his lecture ‘what do you desire/what if money was no object’ he explains that as a result of our education system some students feel they cannot follow down a creative pathway such as painters, writers and poets due to the issue of money (Watts, A. 2014). 11
In a similar light Kanye West discussed at NYFW 2015 this topic at great length in an interview. We are continuously controlled by organizations driving people in money to be in power, he speaks about how right now it’s all about what people can do to make the most money as this is all that seems important. Someone may be a genius but not business smart and this can be taken advantage of which is why he is out there trying to combat this. By opening up he believes creatives can come more into power and as one race we can have a more positive motive (West, K. 2015).
FOCUS GROUP I arranged a focus group of 7 people so that I could gain further insight into this topic and add to my methodology (see appendix 3 and 4). With the group sitting around in a circle I was able to target them in an in depth discussion regarding their personal views on how they feel about doing something because you love it or because of the payroll you will be receiving. I wanted a balance of students on a creative course as well as more academic ones so that I add a variety of opinions for my research keeping it subjective. From asking the question of ‘When choosing your degree course did you consider the average amount of money you could be earning per year after graduating?’ Resulted in a similar set of responses. Participant A said ‘yes, but more so because of my father and how he felt about it and money does matter to me to an extent’. Participants B and C agreed by explaining how primarily they liked the content within the course as well as looking at the career
options that would be available after graduating. They did not want to be on a course they disliked, however took into account finance and the balance of everything. Further into the discussion we debated about doing something purely for money. Given the scenario of an arts student wanting money for their work, the participants collectively had the same views explaining how in that industry it really is all about making a name for yourself. I ask the question though, is it fair that some subjects are deemed more important and useful than others? One Participant spoke about how he wouldn’t want to take up a degree that is profound for not paying that highly, or at least takes a while to work your way up in. ‘What is the point in investing in a pointless degree that you will have to be paying back from the debt anyway’ (Anon: Focus group. 2016). After analyzing my findings I have come to the conclusion that people may feel they are not able to undertake something they truly love due to the worry of not earning highly enough.
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C I T Y OF G O D For cultural research I looked at the film City of God. The story takes place in Rio de Janeiro, focusing on a boy who grew up in the Brazilian slums and who was very poor. He becomes tempted to get involved in a gang because it seems that is the only way to make any money. However he gets the opportunity to work for a newspaper as the photographer, something he realizes he has a talent for. He begins to turn something he loves into money, which what my topic is focusing on. There seems to be the loss for real passion and drive to do what we really want to do anymore. From looking at this film, it is another reference to the fact that if we truly love something we can eventually become a master of it (City of God. 2002).
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An article discussing should you follow your head or your heart when it comes to choosing your degree shows a debate between two students that go further into this topic. Aimee Wragg explains, ‘Ask a student what they’d study if guaranteed their dream job and it’s likely that the answer won’t correspond with what they actually choose’. This may be because ambitions are diminished once you start to work out which career will lead you to a comfortably financial situation and the prospects being unrealistic (Wragg A, 2014). Having a real love for something surely is the only way to reach success? “The only way to do great work is to love what you do” (Jobs, S. 2011).
THE CARTOGRAM From creating a cartogram I was able to determine a better understanding of whether there was a gap in the market or not (see appendix 5). By looking at drivers, impacts, consequences and futures I started to collate articles on the subject matter that would relate back to these sub headings (Raymond, M. 2010). I felt the driver of this topic were the journalists explaining that students are thinking about the money, not what they are passionate about and how making a career choice purely based on earnings in a huge mistake. The impact is when authors start to create content pushing the consumer to spend their life doing the things they love and philosopher, Alan Watts.
Where the impact is concerned, films such as ‘UP’ portray in a light hearted fashion how leaving your old life behind to peruse something you love is an exciting prospect. The consequence is the choice between making money and doing what you love which finally leads to the future – the idea that people are becoming more aware of the pathway to being happy, an example is ‘The Happiness Project’ by Gretchen Rubin (Rubin, G. 2009).
DRIVERS|IMPACTS
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CONSEQUENCES | FUTURES
THE CONSUMER
‘Millennials are accused of being lazy, self-involved, cosseted, politically apathetic narcissists, who aren’t able to function without a smartphone’ is a statement that has driven me to want to change the way people are thinking (Lyons, K. 2016). For my proposed topic of looking at money vs. doing what you are passionate about I needed to identify my consumer. It seems they would be part on the Generation Y/Millennial group that are constantly being shamed for their laziness and self-obsession (see appendix 6). My topic relates back to this consumer as they are just starting out their lives as an adult and are trying to find their place on the career ladder, with difficulty. Rachel Ryan from Huffington Post said, ‘Generation Y isn’t busy. They’re just lazy. The thing about work is, it’s not always fulfilling.
It’s work. And you have to work to keep a job’ (Lyons, K. 2016). There is evidently a major issue with the way other generations are viewing the millennials, whether it’s because they feel they are impatient and have had it easy growing up, due to smart technology and being ‘spoon fed’ this outlook is one that needs to changed. My research topic is looking into whether this generation is finding themselves wanting a career because of money or because of love. Focusing on the creative industry and how perhaps this generation cohort is shying away from perusing their dream job. Another term for this group is the slash generation, referring to how we are no longer defined by one job. This references back to what Kanye West said in an interview about how we should be able to create multiple forms of art whether that’s music, fashion or literature (West, K, 2015).
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THE FCP LENS When looking through the FCP lens with this topic I was unsure at first how to make it fit. I have always been interested in the idea of what is more important to someone when it comes down to choosing a career. I needed to determine whom this was affecting and why it matters which is what lead me to think more about the consumer: Generation Y. At this current time the creative industry is constantly expanding. Although there is a lot more freedom to say what everyone else has been thinking and more forms of art are celebrated - I needed to identify the problem as to why there is a struggle to put the value into creative work. As well as why people may feel they are unable to do something with their life that genuinely inspires them, yet are persuaded by money. 21
For a potential final outcome I could look further into the concept of spending your life doing something that you love. From previous feedback I have had I feel my strong points lay with idea development and context. Along with graphic design that I have more recently grown to love especially after a lecture with Simon Rudkin and looking further at witty advertising (Quinton, G and Stuart, D. 1996). This posed the idea of rebranding the outlook on the creative industry, which could be translated through a campaign in the style of graphic design or film.
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boys don’t cry
idea 2
BOYS DON’T CRY
INITIAL OVERVIEW The explosion of feminism has become one of the dominating macro trends over the last couple of years. The world is finally starting to come to terms with the issue of equality and the truth about the way men in particular are feeling about it. “Man up”, “Act like a man” and “Don’t cry” are just a few of the phrases that many boys spend their lifetime hearing (Shriver, M and Newsom, J. 2015). We have seen campaigns such as “Like a girl” from always that demonstrates the stereotype of a female, but isn’t it time the boys get a chance to speak up as well (Always. 2014). I became recently inspired even more on this matter after watching short film ‘Men don’t cry’ by Mollie Mills that outlines the physiological repercussions on the outlook of masculinity. A topic that at this current time becomes discarded far too easily especially with the damage it is causing. Perhaps if men were able to process and talk about their feelings more openly would they not feel the need to lash out in violence. 25
Society may be the heart of the problem – the initial instinct to bottle up the emotions and appear like everything is okay, hiding any vulnerability because they were always taught to do so. As the narrator discusses the well-known stigma; ‘men should be men’, but actually in reality what is a man? (Mills, M. 2016) Another example of an organization taking action is ‘The Representation Project’. Their campaign, The Mask you live in is a great insight into the personal struggles that many young men face with getting older and dealing with the defining stereotypes (Newsom, J. 2013). I was able to find insights from this that helped me understand the core problems that lay within the messages that are fed to men that fit the boundary they are constricted by. ‘Dominance over empathy. Physical strength over compassion. Violence over kindness. Sex over Love’ (Shriver, M and Newsom, J. 2015).
SURVEY RESULTS Following on from my initial research I decided to devise a survey in which would allow me to gain more knowledge surrounding this subject (see appendix 7). I wanted to find out if men have ever felt they couldn’t talk about something due to their gender and if so, what? As well whilst growing up if they were made to feel they needed to fit a certain mold to be a man. I felt that this method worked best as it allowed the participants to remain anonymous so they could respond more openly about their personal thoughts. In my findings a majority of the participates were ages 18-29 and when they were asked if they have ever felt they have needed to fit the male stereotype 70% said yes. ‘The media representation has increased the societal gender roles that were established in history. As we become more open and more diverse with opinions and thoughts in the modern world, we are seemingly unable to shake off the roles and categories people have been placed into, due to the past’ said one participant.
Another said, ‘I personally feel as though it refers to being able to suppress emotions and “bite the bullet” in lots of situations. Men are seen as weak or below standards if they show too much emotion or aren’t able to fit the ‘action man’ figure. There is a lot of emphasis on feminism at the moment from a female’s perspective, which highlights equality between genders. However, I feel as though the males side isn’t fairly represented’ (Anon, 2016). From my findings I have realized that when men are put into an anonymous situation they are more likely to open up about how they are feeling. As stated in the answers from my survey there is a mutual response highlighting the fact that boys feel they are not able to speak out about their emotions. This may be due to the many factors that men feel this need to have, such as winning in sports, engaging in intercourse and not showing their emotions.
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MENTAL HEALTH
One in ten children have a mental health disorder. Boys being the most likely to suffer and the least likely to reach out for help (Kale, S. 2016). Research shows that there should be closer paid attention to young boys and their emotional development. In 2014 Leeds Beckett University held a conference that looked further into the wellbeing of men. There are concerns of issues such as bullying, sexuality, peer pressure, relationships, pornography and body image. They have undertaken an informal workshop in which provides the opportunity for boys to confide (Mengage. 2014). Further investigation shows that the way our responses are to boys from an early age can sabotage their future relationships. Rhett Smith writes about how he noticed he would treat his son and daughter differently whist they were growing up.
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He goes on to explain how during therapy sessions grown men sit across from him and explain how they still to this day can hear the echo of their own mother, father or coach using the phrase ‘be a man’ to suppress the emotions that we were told not to have as a child (Smith, R. 2013). God forbid a boy show a sign of weakness or vulnerability. This ensuring that they will in fact later on in life find it much harder to process their feelings due to this preconceived notion. We should question the reason why we celebrate violence in a school field but somehow overlook the seemingly growing fascination with violence through a computer screen. Could this be something we as a society are doing wrong?
THE CARTOGRAM By conducting a cartogram I was able to access a more in depth insight into my subject (see appendix 8). From my findings I decided that the some of the drivers of this topic included a group of male musicians who made a stand against sexism, as well as the start of the debated idea of ‘what does it mean to be a man?
Following on from this I found that the teaching in schools were beginning to highlight the repercussions of double standards where boys are concerned. When looking at the future I started to find how many people are realizing that the old stereotype of a man needs to be forgotten as this is now an old fashioned concept.
DRIVERS|IMPACTS
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CONSEQUENCES | FUTURES
THE CONSUMER For this topic I have two envisioned consumers. First of all again looking at Generation Y it is proven that the way the Internet has developed it has changed the way people are viewing themselves. This could be due to the impact social media has caused as it has flourished over the last few years, pushing people to compare themselves to images that they have seen online. Looking closer at the male gender surrounding this cohort I have come to see that perhaps one of the reasons why men find it difficult to express their emotions may be due to the generation that they have been brought up in and their experiences from that. I also looked at the slightly older cohort Generation X, also known as the Baby busters. This cohort is more independent and is extremely invested into their own career. They were also the first to embrace the Internet, which struck a massive change in society (Lyons, K. 2016).
Both these consumers grew up when gender wasn’t as big of a topic as it is right now. Feminism and equality have become less of a taboo and it’s now time to expand on this and neutralize gender for good. My consumer would be a male that is part of Generation X/Y who feels he had to exceed expectations of what it is ‘to be a man’. By looking at the generations I have began to see a pattern of why and when may the males in society have felt it was better to act a certain way due to the common stereotype (Nisen, M. 2013).
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THE FCP LENS From looking through the FCP lens I am able to see that this can be turned in a fashion focused project by its exploration of gender and feminism. This already such a huge topic within the fashion and creative industry, however my research is going to be focused on how boys process their emotions and delve into the psychology behind it.
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After collating my research and extracting the problem in which is facing young men of today I have come to the conclusion that there is a serious lack of an outlet for boys to filter their problems onto. Women have a wide range of magazines featuring advice columns and agony aunt emails to contact. When did we decide, as society boys don’t have feelings? In my final outcome I would need to reflect this issue and create a source that would be easily accessible for my consumer. I could potentially create a magazine with light hearted and humorous copy going into depth about the topic for young boys to read. There would be interviews devised and a way of asking for advice through the publication, this way I would be able to educate young people on the matter further.
THE NEXT STEP?
CONCLUSION Finally, to conclude I feel that from the research I have conducted for both topics has allowed me to extract the issues facing them (see appendix 9). I now will need to spend my summer looking at a more concentrated sector in these areas and decide how I may want to devise a brief for myself.
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For the next three months I will be interning in the digital marketing and PR department for fashion designer Mary Katrantzou that will allow me to have a better understanding on the career path I wish to go down and gain experience within the industry.
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ILLUSTRATIONS
Fig 3: The Double. (2013). [film] UK: Richard Ayoade.
Fig 15: Meltzer, S. (1995). A Lion in Winter: The revolutionary street and commercial photography of William Klein. Available: http://www.imaging-resource.com/ news/2013/05/30/a-lion-in-winter-therevolutionary-photography-of-william-klein. Last accessed May
Fig 4:Cinema Paradiso. (1988). [film] Italy: Giuseppe Tornatore.
Fig 16: Blur. (2016). Blur. Available: http:// www.blur.co.uk/. Last accessed May.
Fig 5: Cinema Paradiso. (1988). [film] Italy: Giuseppe Tornatore
Fig 17: Reiner, A. (2016). Teaching Men to Be Emotionally Honest. Available: http:// www.nytimes.com/2016/04/10/education/ edlife/teaching-men-to-be-emotionallyhonest.html?_r=0. Last accessed May.
Fig 1: Cashback. (2006). [film] UK: Sean Ellis. Fig 2:Submarine. (2010). [film] UK | USA: Richard Ayoade.
Fig 6: Fantastic Mr. Fox. (2009). [film] USA: Wes Anderson. Fig 7: City of God. (2002). [film] Brazil: Fernando Meirelles. Fig 8: City of God. (2002). [film] Brazil: Fernando Meirelles. Fig 9: Arvide, R. (unknown). 11 Quotes From Alan Watts That Will Change Your Life.. Available: http://www.lifehack.org/ articles/communication/11-quotes-fromalan-watts-that-will-change-your-life.html. Last accessed May. Fig 10: Jones, R. (unknown). Rosanna Jones Photography. Available: http:// cargocollective.com/rosannajones. Last accessed May. Fig 11: Steffensen, C. (2016). The Happiness Project: April. Available: http:// ndsuspectrum.com/happiness-projectapril/. Last accessed May. Fig 12: American Beauty. (2001). [film] USA: Sam Mendes. Fig 13: Jawbreaker. (1999). [film] USA: Darren Stein. Fig 14: Travel Links Directory . (2013). Slow Motion Falling Money HD US Dollars Fall from the Sky with Video Shot in High Definition Format.Available: https://www. youtube.com/watch?v=IXN2WcNEiEE. Last accessed May.
Fig 18: Pinterest. (2016). Pinterest. Available: https://uk.pinterest.com/ pin/296815431673919644/. Last accessed May. Fig 19: Stannard, R. (2016). Kanye West reveals unauthorised Rolling Stone magazine cover. Available: http://www. dazeddigital.com/music/article/29659/1/ kanye-west-reveals-unauthorised-rollingstone-magazine-cover. Last accessed May. Fig 20: Boyz n the Hood. (1991). [film] USA: John Singleton. Fig 21: We need to talk about Kevin. (2011). [film] USA: Lynne Ramsay. Fig 22: Kim, E. (2011). 10 Things Henri Cartier-Bresson Can Teach You About Street Photography. Available: http://erickimphotography.com/ blog/2011/08/22/10-things-henri-cartierbresson-can-teach-you-about-streetphotography/. Last accessed May. Fig 23: Hopkins, T. (1954). “Street Games�. Available: http://www.tate.org.uk/ art/artworks/hopkins-street-gameslondon-p13795. Last accessed May.
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Joanna and Johnny . (2016). MAKING MONEY VS DOING WHAT YOU LOVE. Available: http://www.ourfreakingbudget. com/making-money-vs-doing-what-youlove/. Last accessed May. Kale, S. (2016). The men who want mental health taught in schools.Available: http:// www.dazeddigital.com/artsandculture/ article/29150/1/the-men-who-wantmental-health-taught-in-schools. Last accessed May.
BIBLIOGRAPHY Markway, B. (2014). How to Crack the Code of Men’s Feelings.Available: https://www. psychologytoday.com/blog/living-thequestions/201401/how-crack-the-codemen-s-feelings. Last accessed May.
Show Studio . (2015). In Camera . Available: http://showstudio.com/project/in_ camera/kanye_west. Last accessed May. Shriver, M and Newsom, J. (2015). What Does It Mean to ‘Be A Man’?.Available: http:// time.com/3728698/gender-stereotypesMengage. (2014). WORKSHOP. BOYS boy-empowerment/. Last accessed May. DON’T CRY?: SUPPORTING THE EMOTIONAL AND MENTAL HEALTH OF BOYS AND YOUNG Smith, R. (2013). Feelings Not Allowed. MEN.Available: http://mengage.co.uk/ Available: http://fulleryouthinstitute. workshop-boys-dont-cry-supporting-the- org/articles/feelings-not-allowed. Last emotional-and-mental-health-of-boys- accessed May. and-young-men/. Last accessed May. The Representation Project . (2013). Mills, M. (2016). Why are men still not The Mask You Live In . Available: http:// allowed to talk about their feelings?. t h e r e p r e s e n t a t i o n p r o j e c t . o r g / f i l m / Available: http://www.dazeddigital.com/ the-mask-you-live-in/see-the-film/. Last artsandculture/article/31211/1/why-are- accessed May. men-still-not-allowed-to-talk-about-theirfeelings. Last accessed May. Travel me. (2015). LUCKY 13 – THE TOP 13 MOVIES THAT WILL MAKE YOU QUIT YOUR Naazal, N. (2015). Students think about JOB, CHANGE YOUR LIFE AND TRAVEL THE money, not what they are passionate WORLD!.Available: http://www.travelme. about. Available: http://gulfnews.com/ world/lucky-13-the-top-13-movies-that-willculture/education/students-think-about- make-you-quit-your-job-change-your-lifemoney-not-what-they-are-passionate- and-travel-the-world/. Last accessed May. about-1.1492783. Last accessed May. Trull, J. (2015). How To Follow Your Passion Parkin, J. (2016). ‘F**k It - Do What You (Even With Student Loan Debt). Available: Love’: 13 good reasons to spend your life https://studentloanhero.com/featured/ doing the things you love. Available: http:// how-to-follow-your-passion-even-withwww.mirror.co.uk/news/real-life-stories/fk- student-loan-debt/. Last accessed May. what-you-love-13-7135319. Last accessed May. Varshavskaya, D. (2014). 4 Practical Ways To Find Your Life’s Passion And A Career Reiner, A. (2016). Teaching Men to Be You Love. Available: http://www.forbes. Emotionally Honest. Available: http:// com/sites/forbeswomanfiles/2014/07/02/3www.nytimes.com/2016/04/10/education/ practical-ways-to-find-your-lifes-passionedlife/teaching-men-to-be-emotionally- and-a-career-you-love/#7906f0001d8b. honest.html?_r=0. Last accessed May. Last accessed May. Schlesinger, L et al . (2012). Choosing Between Making Money and Doing What You Love. Available: https://hbr. org/2012/03/choosing-between-makingmoney. Last accessed May.
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APPENDIX
Appendix 1. FCP Triangle
graphic designer execution
magazine layout
creative concept
the big idea
context
art director
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STRENGTHS
WEAKNESSES
Thinking a lot about the final Jumping straight to a conclusion outcome and how it is going to without going through the FCP look intially process, thinking I have already determined the best idea Decisiveness during group work and discussion of idea Following a similar theme, not genereation trying out new skills Referencing and Biliography
OPPORTUNITIES
THREATS
Determining what my interests Time managemnt leading me to leave excecution to the last are and producing self promotion can lead to possible minute. Final out come may not be as strong internships This summer I will be interning at Mary Katrantzou in the Digital Marketing and PR sector
Appendix 2. SWOT Analysis
Not showing my process and development within sketchbooks
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“when choosing your degree course did you consider the average amount of money you could be earning per year after graduating?” “Yes, mainly because of my family and the money does also matter to me to some extent”
FOCUS GROUP FINDINGS “Money is considered, however primarly I liked the idea of my course”
“I need to be able to provide and support a family”
Appendix 3. Focus Group
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“If money were no object - how would you really like to spend your life?”
“travel and shopping” “travel the world, there would be no limitations”
FOCUS GROUP FINDINGS
“play golf, live an outdoors life”
“Ride horses, live on a beach somewhere”
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Appendix 4. Consent forms
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Appendix 4. Consent forms
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Appendix 5. Cartogram: Money is a dirty word
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Appendix 5. Cartogram: Money is a dirty word
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Appendix 6. Demographic percentages
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Appendix 7. Survey Results
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Appendix 7. Survey Results
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Appendix 8. Cartogram: Boys don’t cry
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TURTORIAL
FOCUS GROUP
SURVEY
SAMPLE
28
7
2
Appendix 9. Methodology Table
PURPOSE To determine in an anonymous method how men of the X and Y Generation are feeling about double standards and opening up about emotions
To discuss and debate in a group of consumers of the Millenials what their thoughts are on the topic of money verse passion and the value on the creative industry
To gain an undertstanding of the purpose of the level three proposal and how this will help me during my final year on FCP
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STRENGTHS This was interesting as the results showed that boys feel that girls are treated far differently to them and equality may be a problem The method worked well as it was anonymous
WEAKNESS I found for my survey results there were a lot of repeated answers and little detail given in points - perhaps interviewing boys would help develop my ideas/research
This worked well as we were able to openly talk about our opinions on how the creative industry is treated and whether income should come into the equation when choosing a career path
Within the focus group there may have not been entire honesty due to it being face to face
Before my turtorial I was unsure of how to go about my research for this proposal but having this discussion helped my insights and ideas start to flow
I found that after this turtorial I ended up changing both of my ideas so the help that I had been given no longer applied
OUTCOMES The results have helped me in the research and now I need to further thuis by conducting an interview
I will spend the summer looking at books and films that relate to this topic
I will in september have another turtorial to discuss my new ideas and how I can expand on them
Molly Marodeen N0580010 Fashion Communication and Promotion Promotion & Context FASH20032