CREATIVE NETWORKS
Molly Marodeen Fashion Communication and Promotion Creative Networks N0580010 FASH 10106
WONDIORLAND
SURFACE ISSUE 200 MARCH 2015 HARMONY KORINE
FRAGRANCE ADVERT ANALYSIS For this report I delved into the world of Dior and took on the role of seeing behind Harmony Korines eyes and how his mind works when creating his moving image works of art.
Featuring The Modern Alice
FRAGRANCE TREND BOOKLET This booklet follows trends that I have found when researching fragrance advertisments. I wanted to find trends that are much more unusual as these are far more interesting to look at. I backed my research up with insights which lead to my own conclusions.
GRAPHICS BRIEFING BOOKLET For our group fragrance project as a tteam we created a fragrance brand and designed a product. To help us do this we collaborated with second year Graphic Design students who we briefed using a booklet that we created to help them have an understanding of our vision for the brand. This includes colour scheme, packaging and logo ideas and the consumer who we are targeting for this product.
W
TEAM CONCEPT PRESENTATION This presentation is to show our brands concept. From working with the graphic design students we were able to bring our creative concept to life - a logo, packaging and a clear idea of where our brand was heading.
TEAM LAUNCH PRESENTATION This is a snippit of my final brand launch presentation in my group work. It shows the initial insights that went into creating the brand - ‘RUSH’ and the market research we looked at when specifying who our target consumer was.
BRAND PROMOTIONAL PLAN After working in a group planning and creating our own fragrance brand we finally had a completed product with packaging and bottle designed for it and an established concept. This is my own individual promotion plan for the brand showing its launch and months of promotional activity.
BLOG LINK
http://mollymarodeen.tumblr.com/
PINTEREST LINK
https://uk.pinterest.com/mmarodeen/