The All-in-1 Golf Club Marketing Programme
How to drive more revenue at your golf club
Recruiting New Customers & Satisfying Member Needs
NO TECHNICAL KNOWLEDGE NEEDED!
View us as your very own Tech Marketing Team
• Committed to making your business successful.
• We take care of all things "techy" for you!
• No time wasting distractions for you!
• 100% focus on your coaching and teaching.
• Telephone and Online back up when you need it.
“It takes me no time at all, I send all info over to the team who are fantastic.”
– Scott Bailey, Head PGA Professional, Porters Park Golf Club
Aims of the Programme
• Attracting new players to Golf Clubs with membership offers.
• Attracting learner golfers via special Adult & Junior Academy programmes.
• Facilitating more engagement, by more members, more often.
• Developing a comprehensive programme for all standards of player.
• Meets the needs of customers different learning requirements.
• Deliver a unique experience to give your Club a competitive advantage.
• Help build a closer-knit relationship between the Club, the Teaching Pros, and Members.
The Factors to Consider:
Meeting New Customers & Member Needs
The Product Range Planning The Programme
The Marketing System
The Commercial Benefit
Effective Communication
Attracting New Players
Branded Membership Joining Offers
Academy Events
Ladies Academy
Junior Academy
Facebook & Google Advertising
Email Marketing
Digital Leadboxes/ Competitions
Offline Posters with QR Codes
Data Capture System
Enquiries from interested prospects drop into your own Lead Depot Portal.
The Golf Coaching System
Existing Golf Member Database
GOLF COACHING SERVICES ECOSYSTEM
• 1:1 Sessions
• Member Clinics
Golf Services
Website
90- Day Email & SMS
Communication
1. Try It Fortnight
2. Meet Your Pro Fortnight
3. Better Together Fortnight
4. Know Your Numbers Fortnight
Quarterly Member Digital Magazine
• Gapping Sessions
• Custom Fitting
• Group Lessons
Lead Depot Booking App
• Junior Academy
• Adult Academy
Golf Pros In House Team
Communication Channels
(Live Chat, Voice Message)
Social Media Channels
(Facebook, Instagram)
5. M.O.T Fortnight
6. This Girl Can Fortnight
Golf Club TV Golf Club Radio
Website Analytics
Golf Services Website
Golf Services Website
Member Clinics Group Courses
Booking App
Book and pay for services direct.
Booking App
Offer prepaid packages to your members, so they can use their credits whenever it suits them.
Members will receive email confirmations and reminders for their bookings automatically.
Effective Member Communication
The 12 Week Planning Cycle
ATTRACT ENGAGE CONVERT SUPPORT
Each Quarter run Six 2-week Themed campaigns
1. Try it Fortnight
2. Better Together
3. Meet your Pro
4. Know your Numbers
5. Book Your Golf M.O.T
6. This Girl Can
Drive interest to your website to take part in something!
Member Survey
Email & SMS Broadcasting
Social Media Posting
Quarterly Digital Newsletters Sent to Members of the Golf Club via Email, SMS, Social Media.
What’s On Guide
Try It Fortnight!
Meet Your Pro Fortnight
Better Together Fortnight
Know Your Numbers Fortnight
Book your Golf M.O.T
This Girl Can Fortnight
Voice Messaging
Recorded messages sent directly to your email address.
Live Chat Service
Members can send direct messages to you via your Golf Services website, essentially having your own online help desk.
Data Capture System
Enquiries from Club Members drop into your own Lead Depot Portal.
More new players
Thriving Academies
Satisfied members
Happy Pros
Scott Bailey Head PGA Professional Porters Park Golf Club
Happy Golf Pro!
Golf Digital has changed my business immensely for the better and here's how!
I used to book all of my lessons and fittings on my phone Calendar which meant I was swamped with messages and was always losing track of payments made and not made. Now I have an online booking system where clients pay online it is SO much better.
I can send clients the link saving both of us messaging back and forth with dates and times. Payments are all sorted and upfront which is great on many levels. Time is money and this has made me so much more efficient in every way. I was a busy coach before but was swamped in admin which Momentum has now solved!
Furthermore, my other two coaches have the same system so we can all see each other's diaries and I can track their hours too. All clients get confirmation and reminder emails which I have had a lot of great feedback about!
Scott Bailey Head PGA Professional Porters Park Golf Club
Satisfied Members!
The marketing side of things has also boosted things massively. The online magazine and fortnight offers we email to my database keeps everyone engaged and knowing how much is going on at the club from a coaching, fitting and retail perspective. Everything just looks so professional. This has definitely helped retain clients and keep them coming more regularly. My other two coaches are busy but not full and this is only trending one way with the communications we now put out.
One other huge benefit is it takes me no time at all, I send all info over to the team who are fantastic and the next thing I get is a complete email/ poster/magazine with all relevant information.
It really is a 10/10 service and helped me take my business to new heights.
TOGETHER WE WILL…
ENHANCE YOUR REVENUE…GUARANTEED ”!
Our Golf Digital Marketing Programme offers a FULL TURNKEY SOLUTION for Golf Clubs who want to standout, be remarkable, and appeal to a much broader demographic than most Golf Clubs around them.
Our 100% 60-day MONEY BACK GUARANTEE applies to all solutions so you can trial the programme with confidence.
WANT TO TAKE YOUR GOLF CLUB TO THE NEXT LEVEL??.. Get in touch to arrange a FREE Online Demo and see how we can help you. Phone: 07789 220070 Email: info@fitnessclubsuccess.com Or visit: bit.ly/fcs-demo