Coaching Management 12.6 by Momentummedia

Coaching Management VOL. XII, NO. 6

BASKETBALL

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EDITION

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2004

SIXTH MAN Getting in sync with your basketball fans

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Teaching “Team Ownership” Carbohydrate Myths

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Coaching Management Basketball Edition Preseason 2004

CONTENTS

GLENN FUENTES/CHICO ENTERPRISE-RECORD SPORTS

Vol. XII, No. 6

LOCKER ROOM

COVER STORY

Bulletin Board . . . . . . . . . . . . 4

Sixth Man

The NCAA introduces a new academic progress rate for Division I schools … Pleasant Valley High coach uses “words of the day” to teach character … Jersey color rules top high school rule changes … Lane tinkering continues in college play … Alma College women break free throw record … Eisenhower High players honor teachers with shirt swapping ceremony.

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As fan misbehavior continues to rise, proactive teams are figuring out how to create an atmosphere that encourages good sportsmanship in the stands.

LEADERSHIP

Owner’s Circle

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At Marquette University, Head Coach Tom Crean teaches his players to take ownership of the team—both on the court and off.

NUTRITION & PERFORMANCE

Q&A

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At Benjamin E. Mays High School in Atlanta, Coach Floyd Mack stresses fundamentals and discipline. Last year’s squad won the Class AAAA state championship. Advertisers Directory . . . . . . . . . . . . . . . . . . . . . . 54 Web News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

Publisher Mark Goldberg Circulation Director Mark Shea Art Director Pamela Crawford Art Assistant Dina Stander Business Manager Pennie Small

Editor-in-Chief Eleanor Frankel Associate Editor Dennis Read Assistant Editors R.J. Anderson Kenny Berkowitz David Hill Laura Smith Greg Scholand

Production Manager Kristin Ayers Asst. Production Manager Kristi Kempf Prepress Manager Adam Berenstain Prepress Assistant Steve Rokitka Ad Materials Coordinator Mike Townsend

COVER PHOTO: COURTESY OF UNIVERSITY OF ILLINOIS SPORTS INFORMATION

Confused By Carbs?

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The low-carb diet fad has some truth in it, but it’s not for competitive athletes. Our nutrition expert serves up the skinny on carbohydrates and performance. Basketball Court . . . . . . . . . . . . . . . . . . . . . . . 40 Catalog Showcase . . . . . . . . . . . . . . . . . . . . . . 43 Scoring Tables . . . . . . . . . . . . . . . . . . . . . . . . . 43 New Technology . . . . . . . . . . . . . . . . . . . . . . . 44 Shooting Aids . . . . . . . . . . . . . . . . . . . . . . . . . . 45

IT Manager Mark Nye Production Assistants Jonni Campbell Hildi Gerhart Special Projects Dave Wohlhueter Administrative Assistants Sharon Barbell Daniela Reis

Uniforms & Apparel . . . . . . . . . . . . . . . . . . . . 46 Performance Apparel . . . . . . . . . . . . . . . . . . . 48 Team Equipment & Injury Prevention . . . 50 Strength & Fitness . . . . . . . . . . . . . . . . . . . . . 51 More Products & Fundraising . . . . . . . . . . . 56

Advertising Sales Associates Diedra Harkenrider, (607) 257-6970, ext. 24 Sheryl Shaffer, (607) 257-6970, ext. 21 Business and Editorial Offices 2488 N. Triphammer Rd., Ithaca, NY 14850 (607) 257-6970, Fax (607) 257-7328 info@MomentumMedia.com Mailing lists for Coaching Management Basketball are provided by the Clell Wade Coaches Directory.

The Coaching Management Basketball edition is published in July and March by MAG, Inc. and is distributed free to college and high school coaches in the United States and Canada. Copyright © 2004 by MAG, Inc. All rights reserved. Text may not be reproduced in any manner, in whole or in part, without the permission of the publisher. Unsolicited materials will not be returned unless accompanied by a self-addressed, stamped envelope. Coaching Management is printed by Banta Publications Group, Kansas City, MO. POSTMASTER: Send address changes to: Coaching Management, P.O. Box 4806, Ithaca, N.Y. 14852. Printed in the U.S.A.

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bulletin board Academic Reform Rumbles Through This fall, the next round of NCAA Division I academic reform rules will begin to take effect. They include the use of a new academic progress rate that can lead to penalties for programs with large numbers of athletes who lose eligibility, leave school, or don’t graduate. Reverberations are likely throughout all of college basketball, and for high schools with players who aspire to the next level.

end of each year, the AAPR will be calculated as a percentage of the points that a school could have earned if each athlete gained all four possible points. Meanwhile, degree completion will be calculated using a new Graduation Success Rate (GSR) that gives teams credit for transfers in and out and players who leave for the pro ranks in good academic standing. AAPR and GSR will be compared against other Division I basketball teams, entire athletic departments throughout the Division, and the school’s overall studentbody graduation rate. Programs would be penalized only if their numbers in all three comparisons fall below a standard the NCAA is still in the process of setting, called the “cut rate.” These penalties may include scholarship reductions, limits on recruiting, and postseason tournament ineligibility. Although the cut rate and exact penalties have not yet been determined, athletic departments will be required to start keeping track of AAPR and GSR this fall.

In addition, starting in 2005-06, a scholarship University of Texas-San Antonio Head could be cut for a year if an athlete on scholarMen’s Coach Tim Carter says he plans ship leaves in poor acato recruit more carefully due to new demic standing. The NCAA Division I academic progress rules NCAA Board of Directhat are being implemented this fall. tors plans to review in two years whether this The new Annual Academic penalty should be tougher. Progress Rate (AAPR) will be determined as follows: Each Division I coaches are already student-athlete will earn a dealing with new continuingpoint for each semester of eligibility rules that took effect continuing eligibility and for for 2003-04. Student-athletes each semester of returning to who entered school last fall school—four possible points a must complete 40, 60, and 80 year for each player. At the percent of their degree require-

ments by the beginning of their fifth, seventh, and ninth semesters respectively to stay eligible (up from 25, 50, and 75). And all student-athletes must now pass six credit hours each semester in order to play. These rules follow the removal of a minimum standardized test score as an initial-eligibility requirement in favor of a sliding scale of test scores and high school grades. This may allow in more academically atrisk student-athletes—just as the stakes get higher for making progress once in school. In many ways, academic reform may prove toughest on junior college student-athletes who hope to transfer to four-year institutions. To play immediately, transfers must have completed 40 percent of the coursework required to earn a degree at the new school, up from either 25 percent or 24 units. That means transfers must have a good idea of what they want to major in and what four-year school they want to attend almost as soon as they leave high school. “Getting that 40 percent is going to be tricky,” says Evans Roderick, Academic Counselor for Student-Athletes at California’s Mount San Antonio College and Chair of the National Association of Academic Advisors for Athletics’ (N4A) Committee on TwoYear Colleges. “You can need 120 units for a degree in psychology at one school, and it can be 125, 128, or 129 somewhere else,” he says. Many Division I schools are responding to the tougher standards by adding more freshman orientation programs, larger study halls, closer monitoring, and increased help for ill-prepared student-athletes. They are also looking for more help from coaching staffs.

“I can tell kids to do this and that, but if coaches don’t enforce it, it doesn’t happen,” says Henry Villegas, Academic Coordinator for Intercollegiate Athletics at Indiana State University. “The coaches provide the discipline behind the things we do.” “For student-athletes who don’t buy in, who don’t have an attitudinal change about academic success, what will change their attitude right away is playing time,” says Demetrius Marlowe, President of the N4A and Assistant to the Vice President for Student Affairs and Services at Michigan State University. “It’s what the student-athletes understand.” Tim Carter, Head Men’s Basketball Coach at the University of Texas-San Antonio and a former NCAA enforcement investigator, says coaches also need to start recruiting more carefully. He plans to consult more closely with high school and junior-college people who know potential recruits. “There are two things I ask a junior college or high school coach about a student-athlete: Does he go to class, and when he’s in class, do you get the impression that he cares? If the coach says, ‘He goes to class, but I don’t know how much he cares about an education,’ then I’m going in the other direction. “If there’s a kid who’s really close, we’re going to talk to the teachers a little bit more than in the past,” continues Carter. “We coaches may have talked to counselors before, but some of them are overworked. If you really want to do your due diligence, you’d better start talking to teachers and asking them about the student-athlete’s work ethic.”

Details of the NCAA academic reform package can be seen at www.ncaa.org/releases/currentTopics/academicReform.html.

COACHING MANAGEMENT

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bulletin board Got Character? Along with upcoming game plans and defensive assignments for the next contest, every team meeting of the Pleasant Valley (Calif.) High School boys’ basketball team includes a rundown of recent acts of character.

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“Anything that’s come up, I try to reinforce with them in a positive way,” says Head Coach Randy Gilzean. “‘Somebody helped somebody else up off the floor. Somebody went to a teammate and said, ‘You missed a shot but you’ll get it next time.’ Things like that.”

credits PVWH with a turnaround in behavior among players. “Four years ago, I’d have trouble at a contest picking a good sport,” Gilzean says. “Now, it’s hard to choose just one. I think the program has had a tremendous effect on the attitude and behavior of all athletes in our state.” The key, Gilzean says, is not assuming student-athletes know what is acceptable and what is not. “Too many times we say we want them to exhibit good citizenship and good sportsmanship, but we don’t tell them exactly what that is,” he explains. “The

principles have laid down what the expectations are ahead of time instead of dealing with it after the fact.

rhythm. In life, the hurdles jump up and get you at different times, and you have to learn to deal with them.’”

“It’s a matter of reinforcing the positive and making it important enough to discuss it,” he continues. “As times have changed and we see more trash talking and poor sportsmanship by some of our pro athletes, we have to spend time saying that that’s not acceptable. Young guys are very impressionable, and unless we correct them and say, ‘No, that’s not what’s supposed to happen,’ they don’t know differently. It has to be addressed and discussed openly with them.”

Many “words of the day” deal with sportsmanship, but others involve the very conduct of the game. “I spend a lot of time talking about physical play versus cheap play,” he says. “There’s a big difference there. And there are other things like that in basketball— such as drawing the other team in the lane on a free throw, which I don’t agree with.

This positive reinforcement is a key component of the sportsmanship and character-development drive throughout the California Interscholastic Federation (CIF) initiative known as Pursuing Victory With Honor. PVWH grew out of the 1999 Arizona Sports Summit, where 50 leading figures from college and Olympic sports and the media convened to draft a plan for building character through sports. Later that year, the CIF adopted the 16 principles of Pursuing Victory With Honor, and member leagues and schools have been implementing them ever since. It’s worked, says Gilzean. Also serving as the Chico school’s athletic director, he’s on the committee that picks the sportsmanship award winners at the state basketball championships and he

The PVWH principles go home with studentathletes in parents’ packets and are discussed by coaches at parents’ meetings at the start of each season, Gilzean says. Many league schools also post them on printed banners or paint them on gym walls. Like many schools, Pleasant Valley also reads sportsmanship-reinforcement messages on the public-address system before home contests. But the key is taking the time to talk about them every day. Gilzean structures his daily talks by having a “word of the day.” He maintains a list, and he brings one word out while the players warm up.

Practices at Pleasant Valley (Calif.) High School include discussions on character and a “word of the day” relating to sportsmanship. Above, Pleasant Valley’s Brady Grimm goes up for a shot vs. Las Plumas last season.

“One of the words I use is ‘hurdles,’” Gilzean says. “I’ll say, ‘There are always going to be hurdles in your life. The difference is that in a race, the hurdles are all spread nicely and you can get a real

“The word I use a lot is ‘character,’” Gilzean continues. “One definition of that is how you act when no one’s watching. I tell them winning is important, and if it weren’t, we wouldn’t have a scoreboard. But a tainted win has no value. You’ve got to know that you won outright.” The Pursuing Victory With Honor principles can be seen at www.cifstate. org/PVH/16.htm.

Jersey Color Rule Tops List of HS Changes High school basketball programs have been getting more creative with the colors of their home jerseys, making it harder for officials to call games. That was the consensus of the National Federation of State High School Association (NFHS) Basketball Rules Committee at their meeting this spring. The committee responded by passing a rule requiring schools to use only white jerseys at home by the 2007-08 season. The previous rule allowed the use of “light colored” home jerseys, and created problems when schools interpreted the term too broadly. “We’ve seen an increase in orange teams playing red teams,

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bulletin board orange teams playing yellow teams—it really makes it difficult for officials,” says Mary Struckhoff, NFHS Assistant Director and Staff Liaison to the Basketball Rules Committee. “The uniform change was probably the biggest rule change we passed this year. We’ve already heard some complaints, but we feel it’s necessary for the game.” By making the rule effective in 2007-08, the committee hopes to provide enough lead-time so that schools can order new white uniforms

prohibits players from leaving the bench when there is a potential conflict on the court, amending an existing rule that made it illegal for players to leave the bench once a fight actually broke out. The change comes in response to an incident last fall. “During a game, two players were facing off and there was the potential for a fight, but no punches had been thrown,” Struckhoff explains. “Both benches nearly cleared. That exacerbated the situation and turned a potential fight into a

Another ’04-’05 rule change makes it illegal for players to obstruct an opponent’s vision whether or not the opponent has the ball. Prior to the change, it was legal to faceguard a player if he or she had the ball. “We decided that face guarding is obnoxious and unsporting, whether the player being guarded has the ball or not,” Struckhoff explains. “The rule change says, ‘Play good defense. Wave your arms, create a diversion, and take the vision away from the passing lane. But if you put your hands too close to an opponent’s face, it’s going to be a foul whether they have the ball or not.’” Intentionally kicking the ball with any part of the leg is now a violation, following another rule change. The previous rule made it illegal to intentionally kick the ball at or below the knee. “We changed the rule to include the thigh so that it would be easier for officials to administer,” Struckhoff says. A final rule change addresses the three-person officiating mechanic. Beginning in 200405, an official who calls a foul will now go tableside to better communicate with the coach. The same change took place two years ago in NCAA women’s basketball and one year ago in NCAA men’s basketball.

For the 2004-05 season, the NFHS Basketball Rules Committee is asking coaches and officials to pay increased attention to the “closely guarded” rule.

Another rule change, effective with the 2004-05 season,

COACHING MANAGEMENT

definite fight. We wanted to close that loophole, so we tweaked the language to say, ‘Players cannot leave the bench if a fight breaks out or may break out,’ and that’s a judgement call officials will have to make. “Coaches absolutely need to be in control of their benches, and that’s something we’re trying to stress,” she adds.

The committee will also be asking coaches and officials to pay increased attention to the “closely guarded” rule in 2004-05. “This is not a rule change, but we’re concerned that the rule is not being enforced properly,” Struckhoff says. “That’s giving a major advantage to the offense, so we’re making it a point of emphasis. We’re asking officials to pay more attention to what constitutes six feet and to give themselves some reference points. It’s the distance from the free-throw line to the outside of the semi-circle, for example. Knowing that distance is the key to enforcing the rule properly.” In addition, coaches and officials need to be aware that the rule applies to multiple defenders. “For instance, if I’m guarding you within six feet and you’re dribbling,” Struckhoff says, “and there is a switch off a screen and now my teammate is guarding you, as long as we’ve maintained six feet, the rule applies. It doesn’t have to be the same defender, but many coaches and officials don’t realize that.” Another point of emphasis is legal player positioning. “We’re basically saying, play the game within the boundary lines,” Struckhoff says. “We’re seeing problems with this offensively and defensively.” Defensively, coaches are violating the rules when they teach their players to put a foot on the sideline or endline

For a complete list of 2004-05 high school rules changes, go to http://www.nfhs.org/scriptcontent/va_Custom/va _Cm/newspage.cfm?Category_ID=3&Content_ID=436.

AP/WIDE WORLD PHOTOS

within their normal replacement cycle, and the NFHS is encouraging state associations to relax the rule when a school is financially unable to comply. “We don’t want this to create a hardship,” Struckhoff says. “It’s meant to address programs that are ordering uniforms on a regular basis already.”

“The previous mechanic was designed to get the calling official away from the coach to avoid conflicts,” Struckhoff says. “But what we’ve found is that when coaches have questions, they’re going to ask them no matter what. When the calling official goes to the other side, it leads to screaming and gesturing. When the official is closest to the coach, they can actually answer the questions.”

Struckhoff, an NCAA women’s Division I official, says the new mechanic has worked well in the college game. “Officials and coaches both love it,” she says. “It’s diffused some very volatile situations.”

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bulletin board when they’re setting up to take contact. “Coaches have been teaching this for years, but it’s always been against the rules,” Struckhoff says. “So now we want to emphasize that it’s not legal player positioning, and we want officials to watch for it and call it.” Offensive players are also taking advantage of the space outside the lines. “We see this most often when a player is running around a screen,” Struckhoff says. “Players are going out of bounds, especially near the endlines. The NCAA recently made a rule change that says, if a player runs out of bounds without the ball and comes back in and is the first to touch it, it’s a violation. “We want to emphasize that both offense and defense need to play within the boundary lines, without making a rule change yet,” Struckhoff continues. “But we could make the same rule change if things are not cleaned up.”

Lane Tinkering Continues in NCAA

ing players out over a wider area and allowing outside players more opportunity to penetrate to the basket. As part of this effort, the experimental rules also include moving the three-point line out nine inches to 20 feet, six inches. “Our research from past experimental rules shows that moving back the line does not affect the number of three-point shots taken or the percentage made, but we believe it’s a necessity if we widen the lane,” Wilson said. “Plus, the survey shows greater support for moving back the line than ever before.” In June 2003, the rules committee recommended that the NCAA adopt the trapezoid lane and three-point line used in international play but the change was not approved at the Executive level. Thus the need for more experimenting. An additional experimental rule for 200405 requires an arc to be drawn two feet from the center of the basket to help determine blocking and charging fouls. Under the rule, offensive players will not be charged with a foul when a defender

what it sees during the test games, the experimental rules could be made permanent as soon as the 2005-06 season. Changes to the regular playing rules for 2004-05 focus on end-of-game timing issues. To determine whether a last-second shot should count, replays showing both the clock and the shooter will be considered first when available. The red light atop the basket or around the backboard will be used only when no replay showing the clock is available. If no definitive replay is available, the original officials’ ruling based on the red lights, primarily, or horn as a backup, will stand. The endof-game rules will be used in both the women’s and men’s games. Another rule change focuses on court consistency. Beginning in 2004-05, all Division I men’s programs must test their game rims twice a year for energy absorption and rebound/elasticity. The rule states that the acceptable range of energy absorption for a basket ring support system is between 35 and 50 percent of total impact energy. In addi-

As part of an ongoing effort to clean up play around the basket, the NCAA Men’s Basketball Rules Committee has developed an experimental rules package designed to free up space near the hoop. The rules will be used in all certified games held before Jan. 1, 2005, and can also be used in any exhibition games held before Jan. 1. The first change widens the lane by 18 inches on each side to a total of 15 feet across from its base to a point one foot from the free throw line. The lane will then run diagonally to the free throw line where it will remain 12 feet wide. By comparison, the NBA lane is 16 feet wide from top to bottom. “We already have experimented with the international trapezoid and the NBA lane,” rules committee chair and Rice University Head Men’s Coach Willis Wilson said in a press release announcing the changes. “The results of our annual rules survey show a trend of growing support for widening the lane in some fashion. This is a width that we have not tried before that is a compromise between the two we have tried before. It may offer the best of both previous experiments while eliminating some of the negatives of each.”

has established position with one foot inside the arc, unless the defensive player is making a legitimate attempt to play defense and not simply attempting to draw a charging call. The NBA already has a similar rule.

tion, the two rims on a court must have absorption ratings within five percent of each other. Testing is to be performed once before the start of the basketball season and again before the start of the postseason.

The wider lane is intended to reduce rough play around the basket by spread-

The experimental rules will be used only in men’s games. If the committee likes

Research conducted over several years by the National Association of Basketball

COACHING MANAGEMENT

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Coaches revealed wide disparities in rim performance between different college arenas, and also between the two opposing rims on some courts. The Men’s Basketball Rules Committee recommended in 2002 that mandatory testing begin in 2004, and the proposal was approved for Division I. Such testing has been an NCAA recommendation since 1995. Other changes clarify the definitions of a jump stop and guarding another player. For a full listing of rules changes go to: http://www.ncaa.org/releases/ miscellaneous/2004/ 2004051001ms.htm

Lethal at the Line Charlie Goffnett, Head Women’s Coach at Alma College, tells his players to focus on the process, never the outcome. So it’s probably no surprise that when asked what it was like to break the 14-year-old Division III women’s free throw record, he responds, “We actually broke the record?” Goffnett’s team made 338 of 413 free throws during the 2003-04 season for a percentage of 81.8. St. John Fisher had held the previous Division III women’s record of 78.3 percent for nearly a decade and a half. Senior forward Karen Hall, a 5-foot-11 lefthander, led the team in free throw accuracy with 86 percent, but her teammates weren’t far behind. “We didn’t have anybody who was less than 75 percent,” Goffnett says. “Usually as a coach, you’re hiding people at the end of ball games because you don’t want them to get fouled and throw bricks up. Fortunately for me, I didn’t really have to hide anybody.” The practice routine that yielded the record-breaking accuracy? “We practice free throw shooting every day between drills,” Goffnett says. “Through a normal practice session, we shoot free throws four or five times for a couple of minutes, always after a hard drill. We use it as a time to catch our breath, get a drink, and get better at free throws.” The system gets his players ready for shooting free throws in game situations. “In a game, you’re running up and down the court, and then all of a sudden, the

action stops and you’re shooting in a stationary, slowed-down situation,” he says. “This prepares us for that.” Goffnett also readies his players mentally by having them establish their own free throw routine. “Usually it’s something like, walk up to the line, take one breath, bounce the ball three times, and shoot,” he says. “Whatever works for them is fine, as long as they go through it every single time. The routine works because it

relaxes you and clears your mind. I tell my players, ‘Just take a deep breath, do your routine, and shoot it. Don’t think. If you’ve got a lot of different ideas floating around in your head, you’re probably going to goof it up.’” To stress fundamentals, Goffnett pits his players against each other in the “perfect swish” drill. “We have a free throw contest where only shots that go in without hitting the rim count,” he says. “In order

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bulletin board to do that, you really have to put the proper arc on it.” He also emphasizes holding a high, onesecond follow through. “One of the mistakes players often make is pulling their hand back really quickly after they shoot the ball,” he says. “We tell them to hold their follow through for about one second, or until the ball goes through the net.” During close games throughout the season, the team’s free throw proficiency provided them some added self-assurance. “Free throw shooting is so important in the last two minutes of a game, and so we would remind them that we were leading the the nation,” Goffnett says. “It definitely served as a confidence boost.”

Thanking The Faculty Karen Hall, a senior at Alma College, shot 86 percent from the free throw line last season, helping her team break the Division III women’s record for team free throw percentage.

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COACHING MANAGEMENT

Like most athletic directors, Joe Skowronski has watched plenty of pre-game ceremonies. But in 2002, he saw something that impressed him so much he wasted little time in duplicating it at his own school.

What Skowronski viewed was FacultyStaff Appreciation Night, held annually at Thornton Fractional South High School in Lansing, Ill. Before the game, each TF South football player was accompanied onto the field by a faculty or staff member he had personally chosen to honor. The faculty or staff member was outfitted in the player’s road jersey, which he or she also wore during the school day. “I saw that and said, ‘Wow! What a great idea,’” says Skowronski, Athletic Director at Eisenhower High School in Blue Island, Ill. “It was so nice to see the faculty and staff members together with the students. It seemed like a great way for students to show respect for their teachers, or other people in the building, who had maybe changed their lives a little bit.” Skowronski began using the program at Eisenhower that winter with the boys’ and girls’ varsity basketball teams and the varsity cheerleaders. “We sent a notice out to all the faculty and staff members in the building that this was going on,” he says. “We told them that if a student asked them to participate, they could either accept or decline, but I didn’t hear of anybody who declined.” Skowronski knows firsthand what being honored in this way can mean, since he was selected by a cheerleader. “I’m also a dean here, and I never thought that this person would choose me because I had to give her some grief during the year,” he says. “It showed me that even though there were some things that had gone on, she still had respect for me. It really meant a lot.”

consider is the fit of their jerseys. For staff members who can’t fit into smaller jerseys, and those chosen by cheerleaders, Skowronski produces four-inch buttons, which the honoree wears throughout the day. The buttons read: “Faculty and Staff Appreciation Day Honoree” with the name of the athlete and his or her sport. Beebe wholeheartedly encourages other coaches to try the idea at their school. He

also has a few tips for making it a successful event. “Start your planning well before the season starts so you can find the right date,” he says. “We usually do ours on a Friday night in late January or early February when the season has been in full swing for a while. Also make sure to let the students know early so they can let their teachers know early—if you get to them early enough you can avoid most conflicts.”

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“In athletics, you understand the role you’re playing, but sometimes a teacher who isn’t involved in an activity doesn’t really understand how much of a role model they are to certain individuals,” adds TF South Athletic Director Robert Mitchell. “When a player comes up to them and asks if they would do this, I’ll tell you, it’s a great bonding experience.” Nate Beebe, Head Boys’ Basketball Coach at Eisenhower agrees. “You always have a couple of players who are a little hesitant, but overall the kids really enjoy it,” he says. “Sometimes they’ll even brag about who they have representing them. I don’t get too involved in the selection process, but I do push them to put some thought into it.”

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Floyd Mack Benjamin E. Mays High School

After working for 25 years as a high school basketball coach, Floyd Mack, Sr., won his first state championship this winter, when the Raiders of Benjamin E. Mays High School in Atlanta, Ga., defeated Butler, 5953, by sinking nine out of 10 free throws in overtime. For Mack, it was the vindication of years of coaching his players to concentrate on the fundamentals, improve their knowledge of the game, and keep themselves disciplined on and off the court.

We have a good relationship with our teachers, who come by the study hall to help the students with their work. Our coaches write bi-weekly reports to make sure that each athlete is staying on task, and every two weeks their teachers have to sign off on their progress, saying whether or not their work is satisfactory. If they’ve got a problem in the classroom, we can’t let that carry over onto the court, so we deal with it right away.

A 1975 graduate of LaGrange College, where he set game, season, and career rebounding records, Mack began his head coaching career at Pike County (Ga.) High School, his alma mater. He coached at Pike for five years, then moved to Jean Childs Young Middle School in west Atlanta, where he coached for 10 years before arriving at Mays in 1994.

Do your students think you’re tough? Yes, they really do. But once they find out that I’m also fair, it’s okay. I always tell kids, “People are going to be hard on you, but as long as they’re fair, they’re trying to help you. Those are the people you want to be around, not the kind of people who tell you whatever they think you want to hear. Those people are conning you, trying to use you like a piece of meat—they don’t care about you at all. But we do. We want you to be the best person you can possibly be, on and off the court, because that’s the type of person we’re going to win with.”

Currently serving as Athletic Director and Head Coach of the boys’ basketball team, Mack talks in this interview about emphasizing academics, teaching fundamentals, and winning a state title for the first time.

CLC PHOTOGRAPHY/CURTIS COX

When did you first think your team had a chance to win the state title? We started thinking about it last year, when we finished in the Sweet 16 and knew we were going to have a great nucleus of players coming back. With our athletes’ commitment to individual training, our team work ethic, and our morning practice sessions, I felt we had a really good shot at it. This is a very special group of kids who have a good camaraderie on and off the court, and they did a great job training during the off-season, which is the key to playing well. Athletes don’t get better playing in summer leagues—they get better through individual workouts. How do you motivate them during the off-season? To play at this level and to be able to move on to the next level, they need a lot of self-discipline. They have to understand preparation and time management, so we teach them to be punctual, get things done in a timely manner, and emphasize their academics. This past season, the overall grade point average for the team was about 3.2. We expect them to be focused, attend all their classes, and stay on task. And we

expect that to carry over to practices, too. How do you get your athletes to maintain a 3.2 average? We just demand it. I won’t take anyone onto the team who doesn’t have good character or anyone who will settle for just getting by academically, because I believe that attitude will carry over to the basketball court. Academics have to come first, so if an athlete is not going to do his schoolwork, he can’t be a part of our team, regardless of his athletic abilities. We waste no time: After school, our athletes have 15 minutes to get their belongings, pick up a snack, and come to study hall by 3:45. That gives them two hours until practice starts at 5:45, and they can use that time to go to the auditorium, go to the computer labs, or just sit in the study hall and do their work.

Coach Mack stresses focus and discipline with his players, as well as academic performance and time management.

COACHING MANAGEMENT

How do you drill your players? After the first couple weeks of school, once they’ve gotten settled into their classes, we start practices at 7 in the morning, mostly shooting free throws, doing dribbling drills, and watching films. The key is preparation, and our main goal is to increase the kids’ knowledge of basketball. So we define every player’s role, and we tell them to look for tendencies on the opposing team: How do their players move? Because most teams

are not going to change a lot—they’re basically going be the same from one week to the next. So we believe in being able to make adjustments during the course of a game, and I think that gives us the edge.

last 30 or 40 minutes we all come together. It’s all about repetition. The fundamentals are basically the same as when I was a player, and we have to go over and over and over them until our kids understand.

In the afternoons, we concentrate on agility and footwork. Every day, each coach has a particular job we want to accomplish, and our athletes begin by alternating stations, and then in the

Execution is the key. With all the hype, so many of the kids are trying to emulate the pros, but we tell them to stay within themselves and develop their basketball IQ. That’s what’s going to make them effective. How do you keep your practices lively? I’m not concerned about whether they’re lively or not—I’m concerned about making sure my kids are working hard. My kids are not allowed to dunk during practice, because if they already know how to dunk, they need to work on something else. They need to master one skill before they move on to the next, and they need to be completely focused when they hit the court. In the championship game, your players hit nine out of 10 free throws in overtime. How did they do that? They were focused. We spend time every morning and every afternoon on freethrow shooting, and for most of the season we were shooting about 65 percent as a team. But in the finals, they didn’t let any distractions get in the way. Despite being fatigued, they made the free throws, and that’s what won it for us. You could just see in their eyes that they were not going to be denied. How do you describe your style of play? I don’t. We can play slow or we can play fast, we can go all-out or we can stall. We like to take advantage of situations. If we can run, we’ll run. If we’ve got a mismatch, we’ll go into a half-court game. It depends on what the other team presents to us and how we want to respond. Our philosophy is to keep making adjustments and do whatever it takes to win. Three of the four teams in the state finals came from your region. Did being in the toughest region help or hurt your team? Without a doubt, it helped a lot. For the kids, it was a matter of building mental toughness and exposing them to top talent, wherever that would take us. We went to South Carolina, where we were runnersup in the Chick-fil-A Classic, and we went to the Peach State Classic, where we played against some top-notch schools and won the tournament. I told the team we weren’t going to play anyone tougher

Request No. 110

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than those schools, and if we could keep up a consistent level of play, we’d be successful. And we were able to do that. A couple of your best players are currently being recruited. How will you help them make their decisions? I tell them that deciding what school to go to is one of the most important decisions they’ll make in their lives. I tell

ers who might just be telling them what they want to hear. We don’t dwell on whether they’re thinking of going to some big-time Division I school —we dwell on the importance of getting an education and taking advantage of the opportunities presented to them. How do you balance work as an athletic director and a basketball coach?

“Execution is the key. With all the hype, so many of the kids are trying to emulate the pros, but we tell them to stay within themselves and develop their basketball IQ. That’s what’s going to make them effective.”

them to ask questions. If the school is in a neighboring state, I tell them to make unofficial visits, to go to a game and talk to the players. Then, I tell them to walk around on campus and ask questions of everyone they meet, rather than relying on coaches or play-

It’s hard. My hours go from 6:45 in the morning to 8:30 at night, and there are a lot of things I have to do, especially with a program like Mays, where we have so many sports doing well. The only way I can manage it is by having a good staff, with veteran coaches who really want the

best for their programs and our school. What was the toughest part of this season for you? When I was ejected at the Peach State Classic. It was the first time I’d been ejected in my career. I had three guys in foul trouble in the first half, I felt my guys were getting pounded, and I questioned a call. But it was the wrong thing to do, and I would definitely do it differently the next time. I apologized to the team and to the association, but we lost the next two games after that, and having to sit out those two was really tough on me. How do you evaluate your performance as a coach this past season? I think we did a pretty good job, but there are a lot of things I still need to learn. I still study the game, still want to pass on some knowledge to younger coaches. It’s important to go to clinics, to have dialog with other coaches and see what they are doing. I’ve been in this game a long time, and after another year or two, I’m planning to retire. But no matter how old you are, the only way to get better is to have that thirst for knowledge.

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he date was Feb. 27, 2004, and 2,200 spectators had packed into the Massac County High School gymnasium in Metropolis, Ill., to watch the Patriots square off against Cairo High School for a regional title. Ranked No. 1 in the state in their class, Cairo had not lost a game all year, and its fans expected a victory. Massac County fans were eager to see Cairo’s winning streak brought to an end. The game remained close throughout. But with seconds to go, a threepoint shot by a Cairo senior fell short of its mark, and Massac County won, 64-61. As the final buzzer sounded, fans from both sides stormed the court. Insults—and glass bottles—were hurled. Six police agencies, five ambulances, and two hours later, the fans were finally brought under control. But five people were hospitalized, including the Cairo coach, who needed several stitches after a bottle struck him in the head. A Cairo cheerleader suffered a broken rib and internal injuries. The incident didn’t end there for either school. Newspaper headlines carried the story for days, and the Illinois High School Association opened an investigation, ultimately suspending a Cairo assistant coach and sanctioning the program. Another February incident had even more disastrous results. A senior high school basketball player in Tucson, Ariz., was tackled by celebrating fans after a big win and suffered a torn carotid artery in his neck. The injury led to a stroke that left him partially paralyzed. In March, University of Maryland fans chanted obscenities during a nationally televised game against Duke, earning the school weeks worth of negative headlines. When some fans insisted that using curse words was their constitutional right, Maryland administrators had to turn to the state’s attorney general’s office for help. They eventually received the go-ahead to draft a policy to stop the behavior. Whether they end in hospital visits or bad publicity, instances of fan misbe-

COACHING MANAGEMENT

SIXTH MAN

COVER STORY

At the University of Illinois, administrators work closely with the Orange Krush student fan group to ensure they provide positive support.

COURTESY OF UNIVERSITY OF ILLINOIS SPORTS INFORMATION

As fan misbehavior continues to rise, proactive teams are figuring out how to create an atmosphere that encourages good sportsmanship in the stands.

BY LAURA SMITH

havior at basketball contests are becoming increasingly common. “It’s no longer a problem waiting to happen,” says Jim Haney, Executive Director of the National Association of Basketball Coaches. “It has happened.” “Given the trends that we’ve seen, you have to wonder where it’s going to stop,” adds Tom Brennan, Head Men’s Coach at the University of Vermont. “Is it far fetched that something major could break out among fans at a college basketball venue, with disastrous results? Not anymore.” Simply responding to incidents after they’ve happened is not enough. “We can’t wait until something negative happens before we act,” says Bob Lowery, Assistant Executive Director of the South Dakota High School Activities Association. “If we’re going to improve this situation, we have to start working with fans to establish guidelines before a game ever takes place.” “Turning the tide on fan behavior is going to take a concerted effort from coaches and administrators,” agrees Marty Hickman, Executive Director of the Illinois High School Association. “And coaches can be the most powerful piece of that puzzle.” A Balancing Act The first step in controlling fan behavior is understanding the tightrope you, as a coach, are walking. Stands filled with demonstrative fans are a big part of the home-court advantage every coach wants to encourage. Problems occur, however, when coaches and administrators don’t temper that encouragement with clear guidelines. Fans can end up getting the message that anything goes. “Fans are told, ‘Don’t just watch—do something to help your team. Create a home-court advantage any way you can,’” says Merrill Melnick, a sports sociologist who teaches a course on spectator behavior at the State University of New York College at Brockport. “Then schools leave it up to their fans to determine what that means. If schools don’t actively educate fans about poor behavior, athletic departments and coaches may actually be encouraging it.” “Coaches especially need to be very careful what they’re communicating to

fans,” Haney says. “Their message has to be balanced. They need to say, ‘We want you to create a fervor in the building to help us. And we want you to do that in a way that reflects what our program is about, and in ways that we can be proud of.’” “I tell our fans, ‘I’ve seen it when we had 300 people in the stands, and now the stands are full every night and people are rocking and rolling. It’s a great thing, and keep doing it, because you are helping us succeed,’” Brennan says. “But I also say that I expect them to support us in a way that makes people leave our building saying, ‘I respect their program, and I respect the way they do things.’” They’re Watching You One of the most powerful ways coaches communicate with fans is through their own behavior. “When something happens in a basketball game, the first thing fans do is look to the bench to see how the coach is reacting,” Haney says. “At that moment, the coach’s actions are going to either add to or defuse the response of the crowd.” “The passionate fan really feeds off the demeanor of the coach,” agrees Brennan. “Let’s say a questionable call is made, and all of your fans are on their feet booing. At that moment, every eye is on you. If you start ranting and raving at the official, your fans start thinking, ‘That wasn’t just a bad call. That was an awful call.’ If you stay in control, they’re going to move on. Your behavior is what is going to temper the situation or add fuel to the fire.” “Student fans, especially, see the coach as the ultimate authority,” adds Melnick. “A coach who gets hysterical and rants and raves sends a message straight to the stands that negative behavior is okay.” Body language is just as important as words. “Even if a coach is just being animated, not really saying anything abusive, the crowd often reacts to that,” says Ken Shultz, Athletic Director at Homewood-Flossmoor High School in Flossmoor, Ill. “All the fans can see are the Laura Smith is an Assistant Editor at Coaching Management.

COACHING MANAGEMENT

COVER STORY

coach’s gestures and facial expressions. It’s the coach’s responsibility to keep those under control as well. It’s fine to discuss a call with an official, but coaches need to ask their questions in a polite manner and accept the response.” Another nuance fans watch is a coach’s interaction with his or her athletes. “Let’s say a player is involved in a hard intentional foul,” Hickman says. “If the coach is quick to pull that player out of the game and talk to him, that sets the tone for the fans. Or if a player

is verbally combative with an official, and the coach sits him down, the coach has just told the fans what type of behavior the school expects.” Coaches also need to educate their players that no matter what is said to them, they cannot respond, especially in a hostile gym. “We always try to be aware of what the environment we’re going into is like,” says Scott Didrickson, Assistant Coach for the University of New Mexico men’s team. “Before the game, we’ll tell our players, ‘The stu-

dent section here is really loud and you’re going to hear some things you may not like. Block them out, focus on your game, and don’t respond.’ The message is simple and there’s nothing really earth-shattering you can tell your players, but you have to keep going over your expectations so that they will be prepared.” Coaches, themselves, need to remember not to respond to fans’ taunts. “Early on in my career, I was a one-up guy,” Brennan says. “A fan would say something to me, and I’d say something back. I’ve learned that’s never a good idea. You cannot win. No matter how clever your comment, you’re the one who’s going to look bad in the end, because your behavior is under the microscope. I’ve always told my players not to respond to anything that’s said in the stands, and now I follow that rule, too.” Of course, maintaining composure in the heat of the battle is sometimes easier said than done. “I’ve learned to tell myself things that help calm me down,” Brennan says. “For example, when I disagree with a call, I tell myself, ‘I don’t need to rant and rave, because my team is good enough that we can take five or eight calls a game that are just ridiculous. We’re going to play right through them.’ If you control your thinking, you’ll keep your composure, and that sends a message to the fans that, ‘Okay, it was bad, but it’s not going to fester.’” “Staying in control is like any other skill. It takes time to learn,” Haney adds. “After a game, reflect on how well you handled things that didn’t go your way. Sometimes you’ll say, ‘I got a little bit out of control there. I want to handle that differently next time.’ The good news is, there’s usually another opportunity right around the corner.” Direct Connections Communicating with fans doesn’t have to happen only from a distance, though. At Lehigh University, for example, administrators got proactive through ongoing, direct communications with student fans. “We had a lot of discussions about how big an issue crowd behavior was,” says Athletic Director Joe Sterrett. “Some people said, ‘We haven’t had any big problems, so we don’t have to worry about it.’ But I believe that the time to start worrying about this is before any-

Request No. 112

COVER STORY

thing major happens. Rather than simply not having any major problems, we wanted to develop a reputation for having a positive atmosphere.” The key was initiating contact with a core group of student fans who attend every men’s basketball game. Administrators stop by the student section after games to thank the group for their support, and the head coach and one or two players shake hands with these fans and chat about the game. The coach also sends occasional e-mails to studentfans highlighting important plays or talking about upcoming contests. At Nazareth College, Head Men’s Coach Mike Daley addresses students at freshman orientation and makes contact

with the leaders of the Kidera Crazies, the school’s student-fan group. “I get to know the seniors in that group during the preseason,” Daley says. “Then I go over and talk with them at the end of games, and we have pizza parties for them. I let them know that their support is sincerely appreciated, and at the same time, I encourage them to support our team with class.” At the University of Illinois, coaches set the tone for the season by inviting the student-fan group, the Orange Krush, to watch the second half of a preseason practice. “At the end of practice, the coach and players hang around and talk with the students about the upcoming season and about what kind of fan support is helpful,”

says Tye Chapman, Assistant Director for Marketing at Illinois. “When the coach says, ‘This is what we like and this is what we don’t like,’ it resonates a lot louder with them than an administrator yelling at them at a game.” Orange Krush members have also been invited to lunch and golf outings with the coaching staff. And during the coldest part of the 2003-04 season, Head Men’s Coach Bruce Webber showed up while students were waiting in line for tickets, bringing them 80 pizzas and mugs of hot chocolate. At Vermont, Brennan instituted a clinic night for student-fans this year, scheduling it for a Friday after classes. “We had a scrimmage and then we introduced the

CALMING THE STORM

ften, the prime time for fan misbehavior is not during a game, but immediately after it ends. High schools and colleges are dealing with a growing trend of fans rushing onto the court following a game, sometimes with disastrous consequences. However, attempting to deter the behavior can cause risks of its own, which leads to a quandary: Should programs block all storming, or try to allow a safe version of it? “Our policy says no one is allowed on the court or the field, period,” says Joe Sterrett, Athletic Director at Lehigh University. “We repeat the policy often during the game and remind fans that there could be consequences if they ignore it.” Providing a physical barrier between fans and the court or field helps. “The way a facility is structured can make it so that storming isn’t even a thought in most people’s minds,” Sterrett says. “Railings at the base of bleachers can go a long way. Where you don’t have a physical barrier, use more security people.” High school gymnasiums offer particular challenges, since the base of the bleachers is often just feet from the court with no physical barrier. At Homewood-Flossmoor High School in Flossmoor, Ill., Athletic Director Ken Shultz uses an inexpensive yet effective solution. “We have ropes that run along each side of the gym, and right

before the end of a game, the ropes go up,” he explains. “Every 10 to 12 feet, one of our security guards or ushers stands and holds the rope. We do it for every game, not just big rivalries, so that our fans get used to not going onto the court.” In some cases, however, preventing storming is unrealistic. “When a large number of fans spontaneously have a desire to share in a big victory by taking the court, it can be foolish and dangerous to try to stop them, and you have to have a back-up plan,” says Greg Schulze, Assistant Athletic Director for Events and Facilities at Lehigh. In these instances, game management officials need a plan in place to control the crowd and coaches need a plan for protecting their players. Both need to be worked out ahead of time and clearly communicated to all involved. “As administrators, we pay close attention at the end of a game, and if we see that fans are going to storm the court, we immediately get as many security people as possible in front of them,” Schulze says. “They make eye contact with as many spectators as possible and let them know what is acceptable behavior and what isn’t. They say, ‘Okay, we’re going to let you come out and congratulate the team, but be safe about it. Go slowly. Do not go over the railings. Use the stairs.’ They keep repeating the message, and that approach has worked well for us.”

Coaches need a similar plan for ensuring their players’ safety. Jim Haney, Executive Director of the National Association of Basketball Coaches, believes coaches and officials need to agree beforehand on a “safe zone” on the sidelines that will be cordoned off by security personnel. Players and officials should be instructed to go there immediately when the buzzer sounds. “Caution your players to be careful in the process of getting out of the mayhem and to the safe area,” Haney advises. “Tell them to move quickly, but under control. Tell them not to respond if fans make negative comments to them, and if someone attacks them physically, tell them to defend themselves without retaliating in any way. “Having a safe zone provides a place where players can go to shake hands with the visiting team and engage in the ceremony that is part of the end of a big game,” he adds. “It’s realistic, because you’re not trying to protect the whole court, but you’re protecting one part of it.” A strategically called time-out can be used to remind players of what to do, according to Mike Daley, Head Men’s Coach at Nazareth College. “After we know the game is in hand, if it’s been a big game, I may call a time-out to tell my players, ‘As soon as the game ends, get to your bench and just stay there.’ I tell them that I’ve seen people get hurt in court-storming situations and I don’t want that to happen.”

COACHING MANAGEMENT

COVER STORY

players,” he says. “The players went through some plays and explained some things. Then we took the opportunity to talk about our expectations—how we want our fans to come and support us, but to do it with class. It worked well and we’re planning to do it again.” Didrickson has found that pre-game meetings between fans and coaches prompt positive behavior. “Have a coach go up into the stands 45 minutes before a game and give the fans a little pep talk and a scouting report on the

opposing team,” he advises. “Include a quick message about keeping things positive. I’ve seen that cut way down on the negative cheering and berating of the other team.” Building relationships has another advantage: If fan misbehavior does occur, the problem can be remedied much more quickly and easily. “If fans know you, it’s a lot easier to address them if they go out of bounds,” Didrickson says. “When you walk over and say, ‘Let’s not do that,’ they don’t just think you’re

being a stodgy old-timer. They think, ‘We know him, and he’s a pretty good guy with the team’s best interest at heart.’ “It’s a lot like coaching your players,” he adds. “You build a rapport and a relationship with them, and then when you do have to correct them, they already trust you.” Once administrators have developed a relationship with the leaders of their student fan sections, the effect will often spread to others in the stands, says Peter Bothner, Athletic Director at Nazareth College. “I work directly with the leaders of our Kidera Crazies,” he says. “I’ve asked them for their help in getting the rest of the student section on board, and they’ve been wonderful. If you can get the leaders to work with you, the rest of the student body is going to follow.” Glenn Hofmann, Assistant Athletic Director for Communications and Marketing at Lehigh, has seen this happen at his school, too. “Some students who don’t usually attend came to one of our basketball games and started an inappropriate chant,” he says. “Without me having to say a thing, our regular fans told them, ‘That’s not the way we do things here.’ At that point, the students were regulating themselves.” Defining Boundaries But how do you get students to understand what is appropriate and what is not? Many schools have found success by openly discussing the question with their student fans. “At Illinois, we used meetings to create a dialogue with students about what constitutes a good atmosphere, and we asked them how we can work with them to keep it in good taste without taking the fun out of it,” says Athletic Director Ron Guenther. “Our discussions were a give and take, and we made it clear that they would have a say in determining policies.” At Lehigh, members of the studentathlete advisory council talked with student fans. “We spent a lot of time listening to what students had to say,” says Hofmann. “We also asked studentathletes to talk about what happens at their games and how they perceive it. Then we began working toward a definition of what is acceptable.” The approach has succeeded at the high school level as well. In the Sioux Falls, S.D., school district, spectator sportsmanship became a concern after

Request No. 113

COACHING MANAGEMENT

COVER STORY

several minor incidents last fall. Administrators initially just cracked down on bad behavior. “Then kids who had been really enthusiastic about coming to games and supporting our teams stopped coming,” says Jim Trett, Head Boys’ Coach at Washington High School. Washington responded by instituting a sportsmanship committee made up of students. Trett serves on the committee with them. “We asked the students to work with us to define good fan behavior in a way that kept their fun intact but kept sportsmanship as the top priority,” he says. “We spelled out some very clear ground rules—no obscenity, no overly personal chants. But we struck the balance in favor of trying to let them do the things they want to do as long as they are not inappropriate.” One key question Lehigh administrators asked students to think about in developing their “House Rules” was: Would you be embarrassed to have your parents or little brother or sister sitting next to you? “If they could say no to that question, they have a good framework to start with,” Sterrett says. Administrators agree that a lot of fan misbehavior can be addressed through one guideline: Cheer for your side, and don’t degrade the other team. “It’s a simple concept, but fans have lost sight of it,” Bothner says. “So we spend a lot of time going over that message.”

an incident where a student, on a dare, ran across the basketball court during the game,” Sterrett says. “We asked our dean of students if we could handle sanctioning him within athletics. As a punishment, we made him work for us in a game staging area. He came to understand all the effort and forethought that goes into creating a positive atmosphere at a game, and he came away from the experience with a completely different level of respect. And I’m pretty sure he didn’t keep that

experience to himself. I’m sure he told at least one other student. And that student probably told someone else. “Working with student fans is not a situation where you just write down a list of rules and hand them out and everybody follows them,” Sterrett continues. “Little by little, we’re developing a reputation, we’re developing a relationship, and we’re making progress.” ■ Portions of this article appeared in our sister publication, Athletic Management.

Back at the Game Enforcing the rules when fans do engage in inappropriate behavior is the last important piece of the puzzle. “When a student acts in a way that violates the rules, we approach them immediately,” says Greg Schulze, Assistant Athletic Director for Events and Facilities at Lehigh. “We let them know that their behavior is inappropriate and ask them to stop. In most cases, they’re embarrassed, because their friends are watching, and that’s okay with us. Usually, the behavior stops there. “If it persists,” he continues, “we go back, this time with a uniformed security officer, and ask them again to stop. If they still continue the behavior, we escort them out of the venue.” However, even enforcement can be handled in a way that educates students and reinforces a positive relationship with the athletic department. “We had Request No. 114 COACHING MANAGEMENT

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LEADERSHIP

OWNER’S CIRCLE BY DAVID HILL t was early January, and Marquette University’s men’s basketball players were huddled together in a film room. They had split into teams of three and were watching film of the Houston Cougars, the team they would soon face to open the 2003-04 Conference USA season. The athletes’ job: come up with a scouting report, complete with plays to run on the floor. Not a lot of coaching staffs would delegate this task to players, especially for the first conference test of the season. In fact, it was the first time Marquette Head Coach Tom Crean had

At Marquette University, Head Coach Tom Crean teaches his players to take ownership of their team—both on the court and off. done so. But it succeeded so well that he plans to do it again. It’s a chance for players to learn the art of devising a game plan, Crean says. Perhaps more important, though, it forces the players to work together off the court for a common goal. “We’re not going to win many games if we’ve got players who don’t want to spend time with each other and try to help each other become better,” says Crean. Team events like the scouting-report session are at the heart of Crean’s coaching philosophy at Marquette. He calls it “team ownership,” and it has become a big reason behind the program’s suc-

cess. When players see themselves as part of a larger enterprise whose success will lead to their individual achievements, everyone will focus more, work harder, help each other—and win. Creating a team mentality is hardly a new idea in the coaching world. What coach doesn’t want players to focus on team goals? Crean, though, has taken the ownership idea farther, including student fans, alumni, and athletic department employees in the picture. They’re made to feel a part of a larger enterprise, David Hill is an Assistant Editor at Coaching Management.

COACHING MANAGEMENT

LEADERSHIP

which in turn inspires the players. That larger enterprise has benefits in itself, but the central point is to build team togetherness that’s like no other. “When you don’t get a pass or someone shoots too much, you have the kind of relationship that you can say, ‘Hey, that’s not helping,’” explains Brian Wardle, who played under Crean for two years at Marquette in the late 1990s and rejoined the program as Director of Basketball Operations before the 2003-04 season. “You can get on each other when you have a strong enough relationship. When you get 10 guys buying-in, the sky’s the limit.” Crean puts it this way: “There is no way truly great things can be accomplished if you don’t have a team of people who are totally trying to work for each other. You bring players in and they have to understand that personalized attention comes from helping one another raise their games. It is an awareness, or alertness, to what needs to be done. “That’s when you see true benefits on the floor,” Crean continues. “When you

have a team that can go on the court and practice, can go to the weightroom or the film room and talk to each other about what needs to be done and point things out, then you’re on the way to some serious ownership, and that transfers right to the floor.” Start Early Crean says ownership begins during the recruiting process. As a program with a championship pedigree and one that’s been to the Final Four as recently as 2003, Marquette typically has its pick of statistical standouts. But what sets true prospects apart in the recruiting eyes of Crean and his staff is the ability to put winning ahead of immediate personal gain. “The three things we’re always looking for in trying to build our program are unselfishness, toughness, and character,” says Crean. “And someone’s character directly relates to how they help others attain their goals. At this level, you’re recruiting a lot of leading scorers and rebounders. Well, are they

also great teammates who are trying to move the ball? Are they also guys who spend time with the younger players? “I don’t think someone who’s totally concerned about himself from top to bottom is going to change in college in a way that will enable your team to win at a high level,” he continues. “There has to be a certain ability to give of yourself, even when you’re in high school and leading the team in scoring and winning all-state awards.” Once on the team, Marquette players are asked to take ownership in subsequent recruiting efforts. Crean says current players’ opinions of whether a prospect would fit into the team are crucial in deciding which players to offer a place in the program. “When a young person comes to campus, we want him to spend more time with the players than he does with the coach,” Crean says. “He’s going to play with the players, and they’re all going to live together.” Crean points to Golden Eagles alumnus Dwyane Wade, now of the NBA’s Miami Heat, as an example of what he

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LEADERSHIP

looks for. “He always talked about winning championships when he was here,” Crean says. “You’ve got to get players who are talking about winning championships as much as or more than they are about individual goals. The great ones realize that the more they win, the more their goals come to life. It’s our job as coaches to keep looking for that.” Team of Leaders Like most teams, Marquette has a team leadership structure. Crean names summer captains for offseason preparation, as well as pre- and in-season captains in the fall. But Crean prefers to see team leadership emerge organically from the players. If athletes are a part of a team of mutual trust and knowledge,

sions are ‘please’ and ‘thank you.’ When players get away from that, it’s your job as a coach to get them back in line. And when the leadership of the team shows that’s what is important to them as well, they police each other. Then you’ve got a chance to really grow.” A Larger Circle Part of Crean’s ownership strategy involves going beyond the immediate basketball team. He wants others to feel ownership in the program, too. That, in turn, helps players see that they’re part of something larger. The primary circle of connections is right in the athletic department. Crean makes it a point to talk up the program with everyone, including secretaries,

come to the games a little more.” The point was to personalize the program—to give it a face. That helps others buy in. “Students and alumni and fans don’t get to interact with a lot of head coaches,” Wardle says. “But Coach Crean came in with a hands-on approach. He said, ‘I’m going to get out there, talk to everybody, and we’re going to make a big buzz around campus about the program. And you guys will, too.’” Student season ticket sales went from about 800 to 5,000 within a couple years, Wardle adds. The focus on building relationships doesn’t end at the Marquette campus edge, however. The Golden Eagles have taken on numerous community-service projects, including cleaning up a Milwaukee neighborhood and visiting hos-

“As coaches, our number one Achilles heel is getting our athletes to talk enough—and to talk about the right things that make each other better.” they’ll each take on some leadership responsibility in their own way. One way Crean allows that leadership to emerge is through film study sessions. To start, he quizzes players to bring them into the fold. “He wants each player to feel a part of what’s going on,” Wardle says. “For example, he’ll show film of a guy on the opposing team, then ask one of our players to explain what the opponent is doing. They understand quickly that they’re not going into the film room just to stare at the screen and listen to the coaches’ words.” The assignment last January in which players were asked to come up with a game plan completely by themselves was an extension of a previous film study. “Everybody had a different area of responsibility to watch for in the opposing team,” says Wardle. “They pretty much ran practice the next day. They were extremely prepared, and if one guy wasn’t, the others said, ‘Weren’t you paying attention?’ They knew everything about that opponent, and it turned out well. We won that game. “We also found that the guys really enjoy it,” continues Wardle. “They enjoy feeling a part of the preparation process.” Along the way, coaches constantly reinforce the team ownership theme and the values associated with it. For example, Crean says, “Your team should understand that the two most important expres-

athletic trainers, the manager, and the entire support staff. The next circle is on campus. Wardle remembers feeling perplexed when Crean took over and told the team they had to take ownership. But he and his teammates soon began to see what their new head coach had in mind. “It means you’re on campus promoting the program, associating with fellow students—almost a marketing type of thing where you’re taking ownership of getting students to games,” he says. “It’s the little things you do, and it’s everything you do to benefit the program. It’s realizing that you’re part of a program, and that you’re trying to take it to another level—but that you’re trying to do that as a team.” Crean organized Fan Appreciation Day for students and meet-the-team nights for alumni to personalize the relationships and thank both groups for their support. There were burgers and fries for students and more formal settings for alumni, but the thrust of the nights was to have players introduce themselves. “There were three, four, five different events where he wanted the players to represent the team in a good way and see what we could do to sell the program,” Wardle says. “He just said, ‘Go around and shake hands, be social.’ From there, everybody started feeling a little closer to the program and they’d

pitals and nursing homes. These activities help players make connections to the greater world, promote the program, and build mutual trust. Talking It Up Whether in a film session or at a community service function, the key comes down to one simple component, says Crean: keep athletes talking. Team ownership happens when players are interested in talking about the welfare of their program. “As coaches, our number one Achilles heel is getting our athletes to talk enough—and to talk about the right things that make each other better,” Crean says. “Most teams aren’t going to be shy in the locker room. But it’s amazing—all the lips can get tripped up when they’re in the film room or when they’re forced to talk about things they’re not comfortable with. It’s our job as coaches to help them learn to deal with things that they may not be comfortable with and express their feelings about them. “If you’re not teaching your athletes about each other, and you’re not allowing them the opportunity to learn about each other, then you’re not only shortchanging your team, you’re shortchanging yourself as a coach,” Crean adds. “Because it’s a lot of fun to watch a team grow up. It really is. It’s a lot of fun to watch your athletes learn about each other.” ■

COACHING MANAGEMENT

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Confused By Carbs

The low-carb diet fad has some truth in it, but it’s not for competitive athletes. Our nutrition expert serves up the skinny on carbohydrates and performance.

BY LESLIE BONCI

ust as athletes are starting to get the message that consuming carbohydrates is an important component of enhanced performance, the anti-carb movement has begun another full-court press. From Atkins to advertising, the anti-carb movement has many athletes doubting the standard sports nutrition recommendations. Athletes need to separate fact from fiction. Yes, low-carb diets can lead to weight loss. Yes, low-carb diets can provide a healthy alternative for many nonathletes. But they’re not right for everyone, and athletes who follow low-carb diets will only compromise their performance. With a glut of misinformation in the market, your athletes need to know the facts about healthy nutrition. Fact number one is that carbohydrates are a necessary part of any healthy diet. Fact number two is that carbohydrates have always been and will always be the primary energy substrate for most exercise. Fact number three is that athletes who cut carbs will pay the price with decreased speed, strength, and stamina. Three Points A carbohydrate is defined as a macronutrient composed of carbon (carbo) and water (-hydrate). Carbohydrates are composed of saccharides (sugars) of varying length. Here are some other points athletes should consider when making dietary choices. Point No. 1. We eat food, not just carbohydrates. Some foods are primarily carbohydrate, such as carbonated beverages. Others, such as skim milk, are a mix of carbohydrate and protein. Point No. 2. The categorization of carbohydrates into two types, simple and complex, is much too simplistic for today’s athletes. Using these terms may persuade people to cut foods from their diet unnecessarily, making the incorrect assumption that simple carbohydrates are bad and complex carbohydrates are good. The facts are more complicated. Some of the foods that people traditionally classify as simple carbohydrates—fruit, non-starchy vegetables, honey, maple

Leslie Bonci, MPH, RD, is Director of Sports Nutrition at the University of Pittsburgh Medical Center and serves as a consultant to the Pittsburgh Steelers, Pitt athletics, and several area high schools.

COACHING MANAGEMENT

NUTRITION & PERFORMANCE

syrup, grains (rice, corn, oats), and dairy foods such as milk and yogurt—are often a healthier choice than the foods we think of as complex carbohydrates. In addition, some complex carbohydrates, such as sweetened cereals, have fiber removed, and may not be as nutrient-dense as simpler carbohydrates like fruit and non-starchy vegetables (green beans and broccoli, for example) which contain fiber, phytonutrients, vitamins, and minerals. Point No. 3. Contrary to the titles of today’s top-selling diet books, your athletes need to eat a balanced diet that includes all kinds of carbohydrates. Cutting Carbs Low-carb diets are hot right now as the way to lose weight. According to a number of popular plans, most carbs are bad and need to be eliminated. At the same time, new low-carb products are flooding the marketplace and “success stories” abound of people who have lost weight by severely limiting or eliminating carbs. Why do people lose weight on lowcarb diets? For one thing, there are fewer food choices, which makes the diets easier to follow. Many people on low-carb diets also say they are simply not as hungry, which may be because protein makes people feel fuller, and also because low-carb diets typically allow for high fat foods, which also contribute to satiety. Decreasing carbohydrate intake also results in fluid loss, which shows up on the scale as rapid weight loss. In addition, it’s harder to cheat on a diet that restricts carbohydrates. Many carbohydrate-containing foods are handheld and ready-to-eat, like bagels or crackers, whereas protein-containing foods tend to require preparation, utensils, and sit-down meals. Carbohydrate-containing foods are more likely to be eaten as snacks and on the go, which can lead to mindlessly consuming much more than is healthy. Performance Factors If low-carb diets result in weight loss, why shouldn’t athletes jump on the bandwagon and start cutting carbs? Because carbohydrate, not protein or fat, is stored in the muscles and liver as glycogen, which provides fuel for exercising muscles. The body cannot manufacture its 36

COACHING MANAGEMENT

own carbohydrate. If carbohydrate should fit on one third, while the rest of needs are not met, the body will either the plate should be covered with carbobreak down stored fat to provide fatty hydrate-containing grains, fruits, and acids or break down lean muscle mass vegetables. to yield glucose. Most athletes would probably rather preserve muscle mass, Discriminate, Don’t Eliminate and stored fat should be a fuel substrate Better advice for athletes is to disfor exercise, not a substitute for adecriminate, not eliminate, when it comes quate carbohydrate intake. It is also to carbohydrates. Portions, timing, and important to realize that exercise itself type of carbohydrates chosen are depletes glycogen stores, which need to extremely important. Instead of relying be replenished with carbohydrate, not on categories that label carbohydrates as protein or fat. simple or complex, experts have turned Consuming carbohydrate before to a new system for sorting carbs: the exercise can help prevent hunger, delay glycemic index. The glycemic index fatigue, and provide energy during the helps athletes adjust carbohydrate workout. Eating carbohydrate postintake by choosing and timing carbohyexercise expedites liver and muscle drates according to the glycemic glycogen resynthesis so that athletes can response, or effect on blood glucose and recover more quickly. Amazingly, there insulin levels. are low-carb sport bars, no-carb sports Basically, eating any carbohydratedrinks, and many “energy” products containing food results in an increase with water, caffeine, and artificial sweetin blood glucose levels, causing insulin eners as the primary ingredients. They may taste sweet, but they are not very healthy for an active body. Athletes who make these substitutions at snacks and How much carbomeals will get fewer carbs from sugar and more carbs hydrate is enough to from healthy fruits, grains, and vegetables. fuel optimal performance? The Institute INSTEAD OF CHOOSE of Medicine’s Dietary Pretzels Trail mix with Wheat Chex, dried Guidelines revisions fruit, and some nuts call for a diet containing 45-65 percent of Frozen yogurt Fruit flavored yogurt calories from carbohyChips Popcorn drate and not less than White rice Brown rice 130 grams of carbohyLettuce salad Marinated vegetables drate per day. (By contrast, some of the lowPasta with marinara Higher protein or wheat pasta carb diets recommend and add vegetables to the sauce an initial carbohydrate Sub on white bread Sub on whole grain intake of 20 grams a Taco salad Chicken or steak fajita with vegetables day—the equivalent of or salsa in a whole wheat tortilla six ounces of orange Corn flakes Cheerios juice, four gummy candies, or two-thirds of a cereal bar.) Some athletes may do better with a higher percent to be secreted from the pancreas. The of calories from carbohydrates, whereas higher the blood glucose, the more others may prefer a more moderate carinsulin is released. bohydrate intake, but no athlete will In the glycemic index system, carboimprove performance when the carbohyhydrate-containing foods are classified drate content of their diet is less than 45 according to how quickly and how percent of their daily caloric intake. much they raise blood glucose levels To help athletes visualize the 45 to (i.e., their glycemic index). Foods with 65 percent recommendations for meal a lower glycemic index raise blood gluplanning, have them imagine their cose slowly, whereas foods with a higher plate divided into thirds. The protein glycemic index raise blood glucose

SUGAR SWITCHES

NUTRITION & PERFORMANCE

more rapidly. Food with a high glycemic index include pretzels, sports drinks, white bread, bagels, cold cereals, raisins, corn chips, and baked potatoes, for example. Food with a moderate glycemic index include bananas, tortillas, pita bread, 100-percent whole wheat bread, rice, pasta, citrus juices, corn, Powerbars, and grapes. Food with a low glycemic index include, milk, 100percent bran cereal, yogurt, beans, nuts, apples, Ironman bars, and pears. The glycemic index of a food is affected by: Particle size. Larger particles take longer to digest and slow the rise of blood glucose. That’s why regular oatmeal has less of an effect on blood glucose than instant oatmeal, which has a smaller particle size. Soluble fiber content. Foods like oats, barley, and dried beans take longer to digest and therefore the body’s glycemic response is more gradual. Fibrous coverings. Foods such as beans and seeds take longer to digest, lowering their glycemic index. Acidity. Acid-containing foods such as fruit, vinegar, and pickled foods take longer to digest. Fat content. Foods containing fat take longer to digest. Sugar type. Fructose takes longer to digest than glucose. From a sports perspective, foods with a higher glycemic index will produce a greater and more rapid change in insulin, resulting in enhanced glycogen replacement in the muscle, and quicker recovery times. Moderate and low glycemic index foods take longer to enter the bloodstream and may be preferred for endurance exercise to promote sustained carbohydrate availability. I recommend that my athletes choose carbs based on the duration of their events. Athletes who have early morning practice and no time for preparing breakfast beforehand may benefit from carbs that are processed more quickly, such as sports drinks. Athletes who have long or back-to-back training sessions may feel better with a longer-lasting grain such as oatmeal, whole grain waffles, or toast before exercise. Low-Carb Product Craze What about choosing low-carb versions of regular foods as a way to keep carbohydrate intake at the recommended 45 to 65 percent? New low-carb foods

are everywhere, from health clubs to fast food restaurants. Some of the more popular products include low-carb beer, pasta, candy, chips, muffins, pizza crust, bagels, cereal, sports drinks, and milk (the lactose is replaced by artificial sweetener and extra protein). However, these foods are not the best choices for athletes. Some low-carb products are actually higher in calories and fat than the regular-carb versions. Others contain sugar alcohols, which can have a laxative effect. Some have an

unpleasant taste and texture, and most cost significantly more money! When low-carb foods are added to a low-carb diet, variety goes up, but with it go calories, portions, and weight. In addition, there is no industryaccepted definition for low-carb. Even more misleading, many products advertise on their labels the number of “net carbs” or “net effective carbs” in the food. The manufacturers have used net carbs as an advertising gimmick to make people believe that they are consuming

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NUTRITION & PERFORMANCE

fewer calories. This figure on the label is determined as follows: Net carbs = Total Carbohydrates – Fiber – Sugar Alcohols – Glycerine. The assumption is that fiber, sugar alcohols, and glycerine do not contribute significant amounts of calories and don’t have to be counted, but this is an oversimplification. There are many factors that affect the glycemic response of a particular food, and lower net carbs doesn’t necessarily mean a lower glycemic index.

I caution my athletes to look at all of the nutrition information on the label of a food that claims to have a low number of “net carbs.” Often, they’ll find that the product contains the same number of calories as regular versions of the same food. Also, although fiber is not a calorie source for the body, sugar alcohols and glycerine are, so the bottom line is that carb-free does not mean calorie-free, and low-carb foods still need to be accounted for in the daily caloric intake.

As nutrition sources, low-carb chips and muffins are not equivalent to fruits, dairy foods, and vegetables. Instead of going for low-carb gimmicks, athletes would be wise to meet their carbohydrate needs through fruit, dairy products, and grains, while limiting added sugar in snacks as well as high-fructose corn syrup in soft drinks and sweets. Portions Matter While it’s essential for athletes to consume a diet high in carbohydrates, it is possible to have too much of a good thing. One reason it’s easy to overdo carbohydrates is that it’s easy to lose sight of what constitutes a portion of many carbohydrate-containing foods. There is a disconnect between true serving size and most student-athletes’ definition of a portion. I always tell my athletes, “Never eat anything bigger than your head,” and as silly as that advice sounds, it reminds athletes to think about portion size. Controlling portion size is easier said than done given the fact that a standard bottle of soda is now 20 ounces and contains two-thirds of a cup of sugar. A snack serving varies from the tiny oneounce packages served on airplanes to the five-ounce convenience store bag. To help your student-athletes visualize appropriate serving sizes, give them the following examples: ■ A two-ounce bagel is the size of a yoyo, not a Frisbee. ■ A cup of cereal is the size of a rolled up pair of sports socks, not the sports bag. ■ A cup of hot cereal, pasta, or rice is the size of a tennis ball, not a basketball. ■ A potato is the size of a computer mouse, not the monitor! Fueling the Body Despite popular diet fads, athletes will still run faster, lift more, and last longer with pasta than poultry. The body needs to be fueled, not fooled. It is the responsibility of the athletic training staff, coaches, and all others involved in the athlete’s care and well-being to encourage and recommend a varied eating plan with carbohydrate-containing foods and beverages as a major player at every meal and snack. ■

Request No. 122

COACHING MANAGEMENT

A version of this article appeared in Coaching Management’s sister publication, Training & Conditioning.

Request No. 123

Basketball Court AMERICAN ATHLETIC, INC. 800-435-DUNK (3865) WWW.BASKETBALLPRODUCTS.COM American Athletic Inc. (AAI) is the country’s leading manufacturer of portable basketball backstops. With its superior product designs, precise installations and commitment to exceptional customer support, AAI has a proven record of exceeding the demands of its customers. AAI portable backstops feature an automatic lift mechanism for set-up within seconds, the renowned SD180 Vision® breakaway rim, custom frame and padding colors, and the industry’s longest warranties. AAI products are built to last and withstand the most aggressive play. Proud backstop supplier to 12 NBA arenas, numerous colleges and schools nationwide. Circle No. 200

BISON RECREATIONAL PRODUCTS 800-247-7668 WWW.BISONINC.COM Bison has T-Rex™ portables with official size glass backboards, breakaway goals, and DuraSkin backboard padding for competition or side court systems. For competition, the T-Rex 96 offers 96 inches of safe play area between the base and goal. The T-Rex 66 has 66 inches of safe play area for side courts. One-person setup and height adjustment. The glass backboard has a lifetime limited warranty. Its base and front have two-inch thick padding available in 12 colors. Circle No. 201 Bison has combined glass backboards, competition goals, and backboard padding into easy-to-order and money-saving gym upgrade packages that guarantee product compatibility. Outfit your gym with the Official Products of the National High School Federation. There are six packages to choose from, with 42-inch short backboards or 48-inch tall boards, and standard mount or fan conversion mount in premium or standard grades to fit

COACHING MANAGEMENT

your existing wall or ceiling mount structure, regardless of manufacturer. All hardware necessary for installation is included. Circle No. 202

CLARIN, DIV OF GREENWICH IND. L.P. 800-323-9062 WWW.CLARINSEATING.COM Clarin Boxx Seats are the best way to promote "team spirit" while building booster support and team pride. Whether you place the logo on the seat, back or both, Boxx Seats offer a variety of logo production options; silk screen, embroidery, mosaic, double back and slip cover. Spotlight your commitment to excellence with Clarin Boxx Seats. Circle No. 203 From the locker room to the sidelines, Clarin Boxx Seats are the winning choice for any team program. Designed for comfort and durability, this logo chair creates the perfect image for high schools, colleges, universities, corporations, sponsors and professional teams alike. Clarin chairs are engineered for the strength, quality and safety you require while being designed to provide the comfort and class you deserve. Since 1925. Circle No. 204

COURTCLEAN 800-900-2481 WWW.COURTCLEAN.COM Are slippery gym floors and wrestling mats a problem? Courtclean is the answer. It’s fast, easy, safe, and affordable. With the Courtclean system, one person can easily damp-mop your floors or disinfect your mats in less than five minutes. And play can start immediately. 100-percent satisfaction guaranteed. Circle No. 205

JAYPRO 800-243-0533 WWW.JAYPRO.COM Jaypro’s new Deluxe Basketball Carriers are the most durable in the industry and

backed by a lifetime warranty. The innovative easy-access design has two sizes. One holds up to 12 basketballs, the other holds up to 18 basketballs. The carriers have welded 1" O.D. steel frames and 1" O.D. steel crossbars. For portability, it has four heavy-duty swivel casters. It comes with a tough powder-coated finish that can be customized in five different colors. Circle No. 206 The Little Champ™ Adjustable Backboard Adapter by Jaypro quickly converts regulation height courts to accommodate youth league requirements. The backboard and frame provide youth goal heights between 7’ and 9’ and bring the goal 2’ closer to the foul line. The unique "ladder like" 5-point positioning bar is designed specifically for easy height change. Installation is simple with no modification to the existing goal structure necessary. The system includes new, full-sized (35" x 48") graphite backboards with aluminum back frames and official size 5/8” goals with nylon nets. Circle No. 207

PORTER ATHLETIC EQUIPMENT COMPANY 800-947-6783 WWW.PORTER-ATH.COM New NCAA Division I Ruling! To improve the integrity and fairness of the game of basketball, beginning with the 2004/2005 season, rim testing will be mandatory for all Division I competition courts and tournaments. The FairCourt® rim-testing device by Porter Athletic Equipment Company was designed to measure the rebound performance of the basketball rim and entire support system. Contact Porter for more information about the Fair-Court® rim-testing device. Circle No. 208 Porter offers the Torq-Flex Adjustable Goal. This state-of-the-art goal by Porter Athletic flexes around a 180-degree arc at the front of the rim, at the sides, and any-

Basketball Court where in-between. The accuracy and simplicity of this adjustable goal make it superior in design and performance for the highest levels of both NCAA and FIBA competition requirements by providing proper elasticity and ball rebound characteristics and increased player safety. The goal is maintenance-free and will provide years of slam-dunks. Circle No. 209

PRO-BOUND SPORTS 800-525-8580 WWW.PROBOUNDSPORTS.COM The Pro-Fold II is designed to be used at multiple levels of competition from youth ball up through heavy recreational use for adults. It is an excellent goal support for cross-court applications when additional

baskets are needed or when attaching to the ceiling or wall is not practical. Organizations such as basketball camps, church groups, tennis clubs, and many others will find the ProFold II to be very flexible for their needs. Rim elevation easily adjusts from 6.5’ to 10’. The 54” wide reinforced acrylic backboard provides exceptional rigidity when shooting bank shots and layups. The Pro-Fold II is easily portable by just one person. Circle No. 210

REVERE PLASTICS, INC. 800-226-8374 WWW.REVEREPLASTICS.COM In today's marketplace most manufacturers of gym floor covers are moving to heavier weight floor covering materials.

While Revere Plastics is at the forefront of this movement with its super duty Defender 50 floor covering material, the company is also continuing to upgrade and improve its line of lighter-weight materials with the use of high tech reinforcing scrims and the latest in elastomeric coatings. In conjunction with these high tech materials, Revere has also developed compact storage systems for ease in handling these products. For customer convenience, Revere offers one-stop shopping for all your protective covering needs. In addition to floor covers, Revere also manufactures protective all padding and safety padding, custom-made to your specific requirements. To most effectively and safely use your gym space, Revere also offers divider curtains, custom -ailored to meet any application. Circle No. 211

Check out www.AthleticBid.com to contact these companies.

GYM FLOOR COVERS Put The Revere System to work in your gym

PROTECTIVE COVERING – By The Foot…By The Mile…By Revere

• Athletic field covers in various materials and strengths to suit every budget. • Windscreens for tennis courts and fencing. • Curtains for privacy, uniform visual background and wind protection. • Gymnasium wall pads and divider curtains. Visit us at our website: www.revereplastics.com OR CALL TODAY. . .

800/226-8374

REVERE PLASTICS, INC. • 16 Industrial Ave. • Little Ferry, NJ 07643

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Request No. 125 COACHING MANAGEMENT

Basketball Court SCHELDE NORTH AMERICA 888-SCHELDE (724-3533) WWW.SCHELDESPORTS.COM Probably the world’s most popular competition unit, the Schelde SAM™ 8 Portable Basketball Goal is widely used in professional, collegiate, high school, club, and international competition. SAM 8 features a spring-loaded, counterbalanced operating system that allows the unit to be set up in less than five seconds by one person, while simultaneously leveling the unit and positioning the rim at the correct playing height. Units also include Schelde’s patented "Dunk Proof" backboard and glass-free rim attachment system. The goal meets or exceeds all specifications of the NBA and NCAA. Padding available in a wide range of colors with team logos or artwork. Circle No. 212

The perfect portable for recreational competition or as a side court unit for high competition gyms, Schelde’s Little SAM™ is uniquely designed for camps, clinics, church leagues, and practice sessions. Strong enough for spirited competition, including a reasonable amount of dunking, Little SAM provides the look and quality of a full-court system and is easy to store. Adjustable rim heights allow for teaching and play situations over a wide range of abilities. The goal includes Schelde’s spring-loaded, counterbalanced operating system for easy set up and storage by one person and full-size "Dunk Proof" glass backboard. Circle No. 213

Lifetime Warranty n es so l Ru Sea w 5 Ne 200 Check out website 4 0 for NCAA Div 1 Rule Change for 20 rim testing.

INFINITY F eatures: ea Q Q Q Q Q Q

User friendly break-a-way adjustment system. Tested to 100,000 cycles. Cobra Track release mechanism. NBA net tie or tube tie available. Replace working parts without removing rim. Holds positive position before releasing.

PRO-BOUND SPORTS Dorrance, Kansas 1-800-525-8580 / www.proboundsports.com Request No. 126

SPECIALIZED SEATING 877-SEATING WWW.SPECIALIZEDSEATING.COM Sit back & relax with the seating professionals at Specialized Seating, Inc. SPEC SEATS has seating for team benches, sidelines, locker rooms, meeting rooms, fundraising, even for time-outs. Call the company to design your own custom sideline package and sit with the pros. Circle No. 214 Sit back & relax with the seating professionals at Specialized Seating, Inc. SPEC SEATS has introduced the new 2005 DS100. Available with all school colors and trimmed out the way you

JV PRO Scoring Tables

NEW! LED Possession Arrows & Bonus Lights Brighter, Bigger, Safer • Two styles to choose from, Free-Standing or Bleacher. • Heavy duty padding in your choice of school colors. • High quality laminated table top with safe, rounded corners. • Bleacher will also convert to Free-Standing style in seconds without tools. • Folds to 16 inches for storage, extends only 14 inches on to the court. • All models include locking casters for easy placement. • Enclosed UL light fixtures. Heavy duty chairs in your school colors with logo or mascot are available to match your scoring table. 2600 Harrison Ave. • Rockford IL 61108 Phone: 815-229-1600 • 800-962-2440 • Fax: 815-229-3308 Webpage: @http://www.jvpro.com E-mail: info@jvpro.com

Request No. 127

COACHING MANAGEMENT

Scoring Tables want. Call the leader in portable seating to design your own custom sideline package and sit with the pros. Circle No. 215

THE STADIUM CHAIR CO. 800-242-7757 WWW.STADIUMCHAIR.COM The SidelineChair is the best seat on the market in its price range, with the durability and quality you’d expect from higherpriced products. It features 2" or 3" pads covered with quality vinyl that provides two large imprint areas. The extra-sturdy, powder-coated frames come with dual reinforced steel support bars on the back legs, and carry a 10-year limited warranty. Circle No. 216

FRONT ROW SCORING TABLES 800-950-6040 WWW.FRONTROWSCORING.COM Front Row Scoring Tables manufactures a high-quality scorer’s table with the following features: aluminum solid-welded table (freestanding or bleacher-mounted); heavy, durable perimeter padding; dropdown table top with recessed drink holders; six-outlet receptacle; lockable casters for ease of movement; and illuminated face panels to present your school name, mascot, and sponsors. Optional features include detachable, double-sided possession indicators, bonus indicators, and protective covers. This table is safety engineered, convenient to use, and comes with a five-year warranty on workmanship. Circle No. 220

JV PRO, INC. 800-962-2440 WWW.JVPRO.COM

Catalog Showcase POWER SYSTEMS, INC. 800-321-6975 WWW.POWER-SYSTEMS.COM Since 1986, Power Systems has been a leading supplier of sport training, health, and fitness products. The company prides itself on being the one resource for all of your training needs. Its 2004 catalog has a new look, with better graphics and photos. Categories include core strength, medicine balls, speed, plyometrics, agility, strength equipment, strength accessories, and flooring. The catalog is full of hundreds of new products and dozens of products available exclusively from Power Systems. The company has lowered some of its prices, enabling the customer to get premium products at great prices. Go online or call Power Systems to request a free 2004 catalog today. Circle No. 217

JV Pro, Inc. offers custom made freestanding and convertible bleacher mount scoring tables. Standard options include an LED possession arrow with bonus indicators, illuminated shatterproof lexan panels, and heavy-duty soft rubber casters for easy movement. the tables fold down to 16 inches for easy storage. JV Pro offers heavy-duty courtside chairs with your logo/mascot in school colors to complement your scoring table. They offer the perfect image for your sports program. Circle No. 221

PRO-BOUND SPORTS 800-525-8580 WWW.PROBOUNDSPORTS.COM

counts. It is ideal for basketball, volleyball, wrestling, or other sporting events where scoring or timing officials need desktop seating. The Score Pro can be rolled to a location or, when required, is light enough to be carried by two people. When not in use, the Score Pro folds into a 50”(L) x 14.5”(W) x 34” (H) portable configuration. It can be used indoors or outdoors. Circle No. 222

SIGNCO 402-474-6646 WWW.SIGNCO.COM The strongest and easiest way to generate revenue for your program is through corporate sponsorship and advertising. With SignCo’s Rotating Scoring Table you are able to create 20 spots of inventory for your advertisers as close to the action as possible. Call SignCo to find out more about this amazing product. Circle No. 223 SignCo’s Rotating Fascia Signs offer every school or organization a tremendous opportunity to generate amazing revenue for their program. With each sign capable of holding up to 20 ad panels, you will be able to offer all your advertisers the one prime location within your arena. Call SignCo and start earning money for your program today. Circle No. 224

The “SCORE PRO” sports table is designed for places where economy

Check out www.AthleticBid.com to contact these companies. IN THE MARCH 2005 ISSUE: (POST-SEASON & NABC & WBCA SHOW ISSUE)

TEAM EQUIPMENT TEAM UNIFORMS PORTABLE GOALS SHOOTING AIDS SOFTWARE & VIDEO EQUIPMENT

COACHING MANAGEMENT

New Technology COACHCOMM 800-749-2761 WWW.COACHCOMM.COM

STATKEEPER 617-296-5300 WWW.STATKEEPER.COM

CoachComm has teamed up with Pinnacle Systems Team Sports to create one of the most powerful and affordable editing systems available. With SportsEdit you get a high quality, easy-to-use, multi-sport editing system. Features include: Custom filtering; 4-way sorting; Interval & event marking; Statistics importing; Playlist data entry; Video-frame printing; Quickie Stats reporting; Multiple-view intercutting; Commando Remote compatibility; and much more. SportsEdit offers great value— systems start at only $3,495. Circle No. 226

ScoreWare announces StatKeeper for Basketball Version 6.0. In addition to recording stats at courtside, it offers extensive goalsetting, grading, and evaluation capabilities. Version 6.0 also contains an automated practice builder. This feature creates a suggested practice based upon your player evaluations and drill descriptions. ScoreWare also offers a Palm Pilot input option for StatKeeper for Basketball, in which stats are available at courtside on the Palm device. The Palm input option is a no-cost feature available with the StatKeeper for Basketball V6.0 program. Circle No. 229

LRSSports 888-LRS-0001 WWW.LRSSPORTS.COM

Shane Dreiling, Girl’s Head Basketball Coach of The Independent School in Wichita, Kan., has developed an innovative system for grading his players’ performance, and he relies on StatKeeper Basketball Software to perform the analysis. “Their system does all the work I used to do myself. I can get statistical breakdowns, review reports of trends in the game, and view screens that show me how each player did,” he says. “I’d estimate they’ve save me at least an hour per game.” To read more about Coach Dreiling’s player grading program, go to http://www.athleticsearch.com/statkeeper. Circle No. 230

Gamer™ systems for basketball provide the affordable, portable solution for video editing and game analysis needs. Gamer utilizes today’s technologies to help you analyze video anywhere—on buses and planes, in airports and hotel rooms. Gamer also delivers powerful data analysis capabilities. Search and sort events including changes of possession, attempted shots, missed shots, or other types of possessions. Integration with Microsoft® PowerPoint® gives you the power to include video frames and full video in your presentations. Circle No. 227 The LRSSports® Video Exchange System™ enables you to transfer game video to your opponent or conference quickly by sending digital files over the Internet, eliminating the need to make, pack, and ship tapes, hard drives, or DVDs. Our system ensures high-quality video in a manageable file size, plus the efficiency of parallel operations, allowing you to capture, encode and upload video to the Internet while you download and decode video from an opponent. For even greater efficiency, Video Exchange System offers the choice of single-stream or dual-stream capture capability. Circle No. 228

COACHING MANAGEMENT

StatsNOW SUPPORT@STATSNOW.NET WWW.STATSNOW.NET StatsNOW lets you collect and analyze stats using either a handheld PocketPC or a laptop PC. It provides realtime player and team stats, shot charts, and trend graphs for both teams. Custom reports can include shot charts, tabulated stats, performance ratings, and graphs. Compare seasons, season averages, and game stats on a single report. Player filters let you isolate any player combinations and analyze their performance. Circle No. 231

TURBOSTATS SOFTWARE COMPANY 800-607-8287 WWW.TURBOSTATS.COM TurboStats has introduced Version 6.0 for the PC, and ScoreKeeper for Basketball for the

Palm OS handheld computer. Either product can be used alone, but when used together they create the most advanced and versatile product in their class. Track unlimited games for unlimited teams with shot charts and statistics right on your PDA screen, print game summaries and play-by-play reports on your PC, and update Web sites automatically with HTML output. A ProSeries version of TurboStats, with an animated playbook, is also available. Circle No. 232

U.S. SPORTS VIDEO 800-556-8778 WWW.USSPORTSVIDEO.COM U.S. Sports Video has now supplied more than 1,000 high school, college, and professional sports teams with the video systems they need to enjoy success on the playing fields and courts. U.S. Sports Video invented the camera and editing systems that for years have been the standard for the industry. Some systems include: the “Mark” Portable Studio Camera System, the “Electronic Edit Tower System,” and the “Eagle-Cam” family of portable, elevated remote control camera systems. Shown is the “Falcon” wall-mounted remote control camera system. Each system is custom-built to meet the needs and budget of the athletic program, with round-the-clock customer service to help solve any problem that may occur. Circle No. 233 Digital editing has become the trend for breaking down game tapes, and U.S. Sports Video has drawn upon its years of experience in sports video editing to offer unmatched technology and service in this emerging field. U.S. Sports Video can assist your athletic program if you are an existing customer considering an upgrade or someone who is considering options for a new digital editing system. The company’s digital edit systems and digital camera systems are based on the same careful research, development, and testing that has produced all the other successful products enjoyed by its sports video customers over the years. U.S. Sports Video offers 24-hour, seven-days-a-week technical support, and 100 percent of its business is sports video. Circle No. 234

Shooting Aids AIRBORNE ATHLETICS, INC. 888-887-7453 WWW.DRDISHBASKETBALL.COM Dr. Dish™ from Airborne Athletics, Inc. is more than an under-the-basket ball returnmachine—it’s an on-thecourt “drill machine”, too. Like traditional basketball machines, Dr. Dish can pass around the perimeter to outside shooters. Unlike traditional machines, Dr. Dish can “dish” bounce passes, lob passes, cross-court passes and alley-oops from anywhere on the court. Plus, it can simulate missed shots for rebounding and tipping drills. Dr. Dish will make all your players better. Circle No. 236

DICON ROSE, INC./ROLBAK 877-765-2257 WWW.ROLBAK.COM Rolbak®, The Original Basketball

Protection Net, provides safer play, property protection, and excellent free throw training aid. It returns the ball back to the shooter. The Rolbak Net is a universal fit to all basketball apparatus. SGMA - Voted Top 5 Sports Products of the Year. It is available for $47.95-$99.95. Circle No. 237

SHOOT-A-WAY 800-294-4654 WWW.SHOOTAWAY.COM Shoot-A-Way, Inc. has introduced the newest member of its basketball return family. It’s called The Gun and it has people excited about shooting again. The Gun zips out passes from 15 to 35 feet. Multiple settings allow it to throw to the same spot or to throw as it rotates to the

next spot around the perimeter. The fastpaced workout forces players to shoot and move, catch quickly, and get the shot up. Call Shoot-A-Way for more information and a free demo video. Circle No. 238 Shoot-A-Way, Inc. has introduced its new rebounding machine. This machine will help teach players to rebound with power and control by pulling the ball down through arms of resistance. Adjustable ball height of seven to 11 feet makes this rebounder versatile enough for many different needs. The optional blockout pads allow a player to block out into spring-loaded pads, then rebound with authority. Circle No. 239

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Uniforms & Apparel BASSCO SPORTING GOODS 800-250-4923 WWW.BASSCO.COM Bassco Sporting Goods offers a basketball spirit pack that can be delivered in just 14 working days. The pack includes a heavyweight 100-percent cotton T-shirt, reversible tricot mesh jersey, big and baggy tricot mesh shorts, and a pair of socks. All garments include your choice of custom screen printing with no set-up charges. There are three jersey styles offered: men’s reversible tank top (shown), men’s reversible cap sleeve style, and women’s cut pattern. Circle No. 240 Bassco Sporting Goods has created this unique custom design game uniform in both men’s and women’s patterns. Offered in 10 home and 10 away color combinations, this dazzle cloth game uniform can be custom-lettered in just 14

working days. Complement this uniform with their shooting shirt and dazzle cloth tear-away pants in seven matching colors. Circle No. 241

DYNAMIC TEAM SPORTS 800-437-6223 WWW.DYNAMICTEAMSPORTS.COM Dynamic Team Sports has introduced its Elite line of custom uniforms for basketball. The Elite Series offers an unlimited number of color combinations from which to choose. Team names, logos and numbers are dyed directly into the fabric. This eliminates the weight of embroidery and won’t fade, peel or crack the way sticky silkscreens can. Dynamic guarantees to never discontinue your uniform so fill-ins are always available. For more information, contact your team uniform supplier. Circle No. 242

Dynamic Team Sports offers a revolutionary line of custom uniforms called the Elite Series. The Elite Series has one very unique feature: all the artwork, logos, and numbers are sublimated into the garment’s lightweight and breathable fabric. This eliminates the heavy, sticky silk-screens that will peel, crack, and fade. With an endless array of color combinations, Elite uniforms are personalized for your team. This means a world of possibilities for teams with unusual color combinations. Circle No. 243

JET SPORTSWEAR 866-538-9327 WWW.JETSPORTSWEAR.COM Competitive athletes appreciate the lifetime anti-microbial and moisture-migration properties of the Stealth compression sleeveless shirt and shorts. Stealth styles offer muscle support and eliminate chafing. For athletes wanting a non-compression fit, the Bomber sleeveless shirt and loose workout shorts offer moisture migration to help ath-

Rotating Signs & Scorer's Tables

Request No. 130

Uniforms & Apparel

Customer Testimonial

Basketball Video Editing Solutions for Every Level LRSSports has the video editing solution for Division I programs, high school programs, and everyone in between. Larry Davis and Jen Warden are just two of the customers who have seen value in our products. “Having coached for over 25 years, both at the high school level and on all levels of Division I, I would highly recommend the LRS® editing system to any level basketball program. If you want to enhance your team’s ability to improve through post-game and practice edits, prepare for opponents, and use a teaching tool for your team, then you need to look into the LRS product. The ease of use and time saving elements in editing alone are worth the money. When you add the versatility, comprehensive training program, and the tremendous customer service element, I know you will not find a higher quality, more useful product.” Larry Davis, Head Basketball Coach Furman University “Our editing system from LRSSports has been like a fifth member of our coaching staff. The time we saved doing our scouting reports and postgame edits has been invaluable. We love how portable the system is—my staff is constantly watching tape and editing on buses, planes, or in airports, and everything goes so easily to tape! It’s clearly the best investment I’ve made since coming to Boise State.” Jen Warden, Head Basketball Coach Boise State University

LRSSports 2401 W. Monroe St., Springfield, IL 62704 888-LRS-0001 (888-577-0001) WWW.LRSSPORTS.COM

letes stay comfortable, whether they’re on the court or on the bench. Available exclusively from JET Sportswear in black or white, in sizes S through 3XL. More than tight stuff—it’s the RIGHT stuff! Circle No. 244

NeuEdge SPORTSWEAR 610-678-4050 WWW.NEUEDGESPORTS.COM NeuEdge Sportswear is a domestic sportswear manufacturer specializing in state-ofthe-art custom sublimated uniforms. The custom-dyed uniforms feature a wide variety of graphics and lettering that are guaranteed never to crack, peel, or fade. Jerseys are available in traditional and drop shoulder styles. The complete process is done in the NeuEdge manufacturing facility in Southeastern Pennsylvania. This allows rapid turnaround time and a handson level of quality. Visit the company’s Web site for the complete lineup of custom-dyed NeuEdge uniforms. Circle No. 245 Also available from NeuEdge Sportswear are custom-dyed shooting shirts. Your athletes can look great while they are warming up too. Designed specifically for basketball, these shirts can be coordinated with your team uniforms. Circle No. 246

RUSSELL ATHLETIC WWW.RUSSELLATHLETIC.COM Outfit your high-performing athletes with a high-performing uniform, like this Russell Athletic Women’s Crossover V-neck Jersey and Game Short with side piping. Tested at the collegiate level, this Dri-Power uniform wicks away sweat and keeps your players dry, light, and comfortable through the entire game. Featuring a feminine V-neck and athletic piping, this uniform is available in comfort-

able spandex or durable pebble knit. Get it in your team’s colors today. Circle No. 247 This authentic Russell Athletic men’s basketball uniform (#M05) was featured on the 2003 Men’s Georgia Tech basketball squad, which advanced to the NCAA Final Four for the first time in Tech history. This Dri-Power moisture management uniform keeps players dryer, cooler, and more comfortable throughout the entire game. Design your uniform to feature your team’s colors on the side panels and logo at the bottom of the V-neck insert. Visit the Web site to find the nearest Russell Athletic salesperson. Circle No. 248

SAXON ATHLETIC 866-879-8766 WWW.SAXONATHLETIC.COM Saxon Athletic has been delivering quality, comfort, and affordability for over 25 years, designing and testing its uniform styles with actual university basketball teams. The company offers a full range of basketball uniforms, including warm-ups like the style 3820 warmup jersey. You can dress it up with upgrades for that custom look, and it’s available in either polyester or nylon dazzle to meet your team’s needs. Choose Saxon for custom styling with in-stock delivery times and a growing reputation for quality uniforms and service. Circle No. 249 Since the game’s inception, basketball players have demanded quality uniforms to withstand their rigorous play. Saxon Athletic demands the same with every uniform it designs. Check out the 3300 jersey/3603 short combo. You can dress it up with upgrades for that custom look, and it’s available in polyester or nylon dazzle to meet your team’s needs. Choose Saxon Athletic for custom styling with in-stock delivery times and a growing reputation for quality uniforms and service. Saxon Athletic... Get It On! Circle No. 250 COACHING MANAGEMENT

Performance Apparel

Customer Testimonial

What athletes are wearing underneath their uniforms. By Dale Strauf, Athletic Equipment Manager, Cornell University, and President of the Athletic Equipment Managers Association

Great Shooting Sets National Record

You don’t want to purchase any type of undergarment until you have had an opportunity to field-test it. In conducting the field-test, evaluate the garment in the following areas: O O O O

Does it perform the way it is supposed to on the athlete? Does it hold its shape during use? Does the fabric appear to be durable? Are the seams finished off and reinforced so that they’ll hold over time? O Is the waistband stitched enough so that it won’t be abrasive to the athlete? O Does it hold its color when you wash it? You should field-test the garment by letting one of your more active players— someone who’s really going to give it a lot of punishment—wear it during workouts. It’s best to conduct the testing right after the season is over during conditioning workouts. Have the athlete wear it for a minimum of two weeks to properly test it. You shouldn’t have any trouble getting companies to provide you with product to field-test. The companies that are really confident in their product will have no problem giving you a sample to test. Let the company know that you will return the sample to them at their request. If the undergarment holds up to its claims during the field-testing, and the price and features meet your needs, then you know you are purchasing the right undergarment for your athletes.

MCDAVID SPORTS/MEDICAL PRODUCTS 800-237-8254 WWW.MCDAVIDINC.COM Product Name: McDavid Body Shirts (hDc Performance Apparel) Features: Long sleeve, short sleeve, sleeveless (mock/crew) Fabric content: 85% nylon, 15% spandex Styles Offered: Nylon/spandex construction with hDc Technology offers premium compression support Single-layer or multi-layer construction? Single-layer Perspiration Wicking Qualities: hDc is a permanent compound that absorbs moisture and disperses it into the fabric, evaporating moisture quickly. Chemical Treatments Used: Ultra hDc, hDc Circle No. 252

COACHING MANAGEMENT

Product Name: Microfiber Shirts (hDc Performance Apparel) Features: Long sleeve, short sleeve, sleeveless (mock/crew) Fabric content: 100% micro polyester Styles Offered: Microfiber loosewear is an ultra-light micro polyester that provides maximum comfort. Single-layer or multi-layer construction? Single-layer Perspiration Wicking Qualities: hDc is a permanent compound that absorbs moisture and disperses it into the fabric, evaporating moisture quickly. Chemical Treatments Used: Ultra hDc, hDc Circle No. 253

Mountain State University NAIA Division I National Champions • 38-1: Best Record in College Basketball • 41%: 3pt. Field Goal Pct. • Bob Bolen: 2004 NAIA “Coach Of The Year” “We love The Gun—it’s the best tool that has ever been invented for those who want to develop the perfect jumper. Our players have access to The Gun 24 hours a day, and I know that this machine has had a tremendous impact on our individual player improvement.” Bob Bolen Mountain State University

Shoot-A-Way, Inc. 3305 CH 47, Upper Sandusky, OH 43351 800-294-4654 WWW.SHOOTAWAY.NET

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Team Equipment NEW BALANCE ATHLETIC SHOES 800-253-7463 WWW.NEWBALANCE.COM New Balance will continue to emphasize team basketball in Fall 2004 with the introduction of new shoes. The BB901 utilizes top-of-theline technologies, including Nergy cushioning in the heel, a Stability Web®, memory foam around the ankle, welded chrome details, increased rubber forefoot sidewalls, and a cat tongue directional lining on the heel. The 901 will be available in nine colors, up to a size 20. Circle No. 255 The BB/WB886, also new from New Balance, is a mid-cut basketball shoe built for maximum durability and performance. With Abzorb® cushioning in the heel/forefoot, full grain leather in the vamp and collar, a non-marking traditional herringbone tread sole pattern, Breeze Mesh, and perforated foam on the tongue. The 886 offers a complete technical package. The shoe is available in nine colors for men and women. As with all New Balance in-line styles, the 886 will be available in multiple widths and sizes. Circle No. 256

WILSON SPORTING GOODS 800-245-5454 WWW.WILSONSPORTS.COM The Wilson NCAA Game Ball met rave reviews from the teams that participated in the 2004 NCAA Men’s and Women’s Tournaments. The Wilson NCAA Game Ball is the only moisture-absorbing composite leather basketball on the market. The Wilson NCAA Game Ball actually absorbs moisture and grows tackier under game

Customer Testimonial conditions. Gripability is further improved with Aqua-Grip laid in channels. Made of pebbled composite leather, the new channels are 50 percent deeper than conventional channels. Together, cover and channels make this game ball three times more palmable when wet than traditional leather basketballs. The Wilson NCAA Game Ball is available at select sporting goods dealers nationwide. Circle No. 257

Outfitting Athletes to Perform at Their Very Best

INJURY PREVENTION OPTP 800-367-7393 WWW.OPTP.COM The versatile Multi Challenge Board from OPTP is designed to offer an extra degree of challenge as user proficiency increases. A simple twist adjustment increases the board angle from 14 degrees to 17 degrees. Use the OPTP Multi Challenge Board for active and reactive rehabilitation of ankle injuries, core muscle conditioning and stabilization, stretching, improved proprioception and balance, and motor skill training, as well as ROM and strength conditioning for the lower kinetic chain. Circle No. 258 The FitBALL® from OPTP is a new and versatile exercise product that combines the best aspects of inflatable exercise balls and foam rolls into one dynamic inflatable fitness roll for the entire body. Inflate the FitBALL to your personal comfort level to optimize exercises that strengthen and tone the abs, obliques, and core muscle groups. The FitBALL can improve stability and balance by providing comfortable leverage and positioning for more effective stretching and mobility exercises. Circle No. 259

“My experience with the folks at NeuEdge Sportswear has spanned over 15 years. As an Olympic athlete with the need for cutting edge innovations and performance, NeuEdge always provided me with whatever it took to keep my performance at an optimum level, and also to keep me looking great. As a coach, I have relied on them year in and year out for quality uniforms that are comfortable and that allow my athletes to achieve optimum performance. Their customer service is unmatched and they stand behind their products all the way. I am amazed at the designs and looks that can be achieved through sublimation. Their art department does an incredible job of working with the customer to make sure that what you get is beyond what you expected. Having their production facility right here in the U.S. helps to make them very fast, flexible, and easy to work with. If you are considering new uniforms, whether you coach basketball, wrestling, soccer, volleyball, softball, or any other sport, you would be making a mistake if you didn’t consider NeuEdge Sportswear.” John W. Smith, Head Wrestling Coach Oklahoma State University 3 time NCAA National Championship as a coach 2 time Olympic Gold Medalist 6 time World Champion 2 time NCAA National Championship as an athlete

NeuEdge Sportswear 8 Corporate Blvd., Sinking Spring, PA 19608 800-486-2788 sales@neuedgesports.com WWW.NEUEDGESPORTS.COM

COACHING MANAGEMENT

Strength & Fitness LIFE FITNESS 800-634-8637 WWW.LIFEFITNESS.COM

POWER SYSTEMS, INC. 800-321-6975 WWW.POWER-SYSTEMS.COM

Life Fitness’ 9500XXL Lifecycle exercise bike is ideal for amateur athletes and athletic fitness facilities. The bike, which is the first Lifecycle exercise bike designed for taller athletes, accommodates athletes ranging in height from 5 feet 6 inches to 7 feet tall, which is 7 inches more than the current Lifecycle upright exercise bikes. It is equipped with 25 levels of resistance and a wide variety of programming options to challenge even the fittest athletes. Circle No. 260

Power Systems has all your needs covered when it comes to multi-station strength training equipment. You can maximize your facility’s weightroom space with its four-station or sevenstation gym. Each has three different models available, with options such as lat pull downs, seated rows, vertical chest press, and leg extension/leg curl combo, to name just a few. All are made of strong 11-gauge steel and are available with different frame and upholstery color options for you to choose from. Circle No. 263

Life Fitness’ Dual Adjustable Pulley provides more than 200 exercise options and is one of the most versatile strengthtraining machines available. Equipped with Cable Motion Technology, users define their own paths of motion, which leads to unlimited training opportunities and enables advanced strength training. Boasting a new, contemporary design, the unit has a 1:4 resistance ratio, 20 vertical adjustment positions, an integrated storage rack, and an accessory kit. Circle No. 261

OPTP 800-367-7393 WWW.OPTP.COM The patented Stretch Out® Strap, from OPTP, delivers the benefits of PNF (proprioceptive neuromuscular facilitation) stretching without a partner. This type of stretching combines isotonic, isometric, and prolonged stretch. Alternating a stretch with a “relax phase” while using the Stretch Out Strap allows for maximum flexibility and decreases risk of injury. Each Stretch Out Strap comes with a newly updated stretching guide with over 28 illustrations for the hamstrings, quads, inner and outer thighs, back, sides, chest, and arms. Circle No. 262

Versatile, compact, and easy to use, this power cage system, from Power Systems, allows users to change from one exercise to another in a matter of minutes. With its compact design, the Pro Multi Station is great for facilities with limited floor space. The cage unit is constructed of 21/2” steel tubing, and stands 73” with height adjustments from 22” to 70” in 4” increments. The inside cage is 43” wide x 24” deep, allowing for a wide range of movement to accommodate multiple exercises. The unit also includes six built-in storage posts to store your weight plates. A utility bench (which adjusts from flat to 90 degrees) is included. Circle No. 264

VERTIMAX 800-699-5867 WWW.VERTIMAX.COM

thru 10, and if plyometrics were one, VertiMax would be a five. It’s plyo with overload—the best of both worlds. Maximum transfer to the sports-field. Circle No. 265 Garrett Giemont, Professional Football 2002 S&C Coach of the Year, has this to say about the VertiMax: “Only the VertiMax V6 incorporates upper body loading into an already highly effective explosion training device. Training the upper body to improve the lift aspect of vertical jump is a giant breakthrough. You can use it for arm action in the running phase, jam techniques, or combine all resistance bands for run-into-jump maneuvers. I can say without hesitation, this device is of great importance in any training program.” Circle No. 266

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Request No. 131 COACHING MANAGEMENT

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Most athletes know that being part of a team requires them to think and set goals as a group. Competitors in stop-and-go team sports like basketball, soccer, volleyball, baseball, and hockey understand the importance of speed, agility, and power. These athletes also need to know that nutrition and hydration will fuel their team to victory. Foods: Pre-Workout Fuel

Foods: Post-Workout Fuel

Athletes should fuel their bodies 2 to 3 hours before practices and games with a high-carbohydrate meal or snack (see “Pre-Workout Meal Ideas”). This will give the body enough energy to make it through the workout.

Athletes burn up muscle energy stores during a workout. So it’s important that athletes:

0 Team leaders can organize pre-game meals for the whole team, including high-energy foods like breads, cereals, pasta, rice, fruits, and vegetables — as well as lean sources of protein. Athletes should fill 2/3 of their plates with high-carbohydrate options. 0 Before exercise, players should eat foods they know work well for them. 0 Athletes should replace the sodium lost in sweat — especially for heavy crampers. Athletes can do this by regularly salting their food, eating some salty snacks like pretzels, crackers, and soups and favoring sports drinks over water during training and Pre-Workout Meal Ideas Menu #1

Menu #2

Menu #3

Ravioli with meat sauce

Ham/veggie sandwich on whole grain bread

Baked chicken breast

Italian bread Steamed vegetables Salad with lowfat dressing Canned fruit

Fresh fruit salad Fig bars Sports drink

Rice pilaf Steamed broccoli Fruit yogurt Fruit juice

0 Replenish muscle energy stores by choosing carbohydrate-rich foods within 30 minutes after a practice or game and again within 2 hours. 0 Have snacks like cereal mixed with peanuts and raisins, an energy bar, and a sports drink to refuel fast.

Easy Access to Snacks Many athletes run from school directly to practices and have no time to stop for a high-energy snack to boost energy for performance. To stay fueled, athletes should keep healthy snacks accessible in their backpacks, lockers and coolers. Backpack and Locker Snacks

Cooler Fuelers

0 Granola and cereal bars 0 Energy bars 0 Dried fruit such as raisins, apricots, apples, or peaches 0 Dry cereal 0 Pretzels 0 Graham crackers and peanut butter 0 Oatmeal cookies 0 Fig bars 0 Animal crackers 0 Juice boxes 0 Sports drinks

0 Gatorade® Thirst Quencher 0 100% fruit juice 0 Lowfat/nonfat milk single-servings 0 Cheese sticks 0 Yogurt cups and squeeze tubes 0 Pudding cups 0 Fresh fruit and/or fruit cups 0 Fresh veggies 0 Peanut butter, turkey, ham, or roast beef sandwiches

Lowfat/nonfat milk Foods & Fluids Series: Volume I, TEAM SPORTS is one in a series of six sports science articles written by Susan Kundrat, M.S., R.D., L.D., an expert in sports nutrition. Any of these articles can be reproduced for educational purposes to distribute to athletes, students, parents or to post in the athletic training room, locker room, or weight room.

Eat Well On the Road

Fluids: Hydration is Key

Making good food choices while on the road can be tough, especially when restaurant options are limited. However, it's important for athletes to pay attention to nutrition both at home and away. There are plenty of options even at fast food restaurants that will fuel the body for optimal performance.

Water is a key component of the athlete’s body, making up 60 to 65 percent of total body weight.

Good Fast Food Choices 0 Pancakes, scrambled eggs, waffles, cereal, English muffins, Ham, Canadian bacon 0 Lowfat sandwiches like turkey, ham, roast beef, or veggie submarines, or grilled chicken breast, ham, or lean roast beef sandwiches 0 Two regular hamburgers or cheeseburgers 0 Tacos, burritos, refried beans, and rice 0 Salads with grilled chicken breast, turkey, or ham, extra vegetables and a small amount of light dressing 0 Baked potatoes, chili, and mashed potatoes (easy on the toppings) 0 Lowfat/nonfat milk, 100% juices, or milkshakes Good Sit Down Choices* 0 Proteins like chicken breast, or eggs with fruits and vegetables (e.g. salad, steamed vegetables, fresh fruit, fruit salad, or canned fruit). 0 Grains like pancakes, toast, bagels, bread, rice, or pasta (with meat sauce or marinara). 0 Fresh salads, vegetables, fruits, pasta salads, lean meat slices, and soups. (Go easy on dressings and salads with creamy mayonnaise-type dressing.) 0 Lowfat/nonfat milk, 100% fruit juices, fruit smoothies, milkshakes. *Balance the meal with protein, carbohydrates, fruits, and vegetables

0 If athletes lose too much fluid in sweat without replacing what they’ve lost in both fluids and important electrolytes (like sodium and potassium), they risk becoming dehydrated. 0 Dehydration can diminish energy and impair performance. Even a 2-percent loss of body weight through sweat (i.e., 3 pounds for a 150-pound player) can put athletes at a disadvantage. Some athletes, however, lose more than a gallon of sweat during a practice or game, especially in hot weather.

How to maintain peak performance Athletes who train in hot and humid conditions, whether it’s outside or in a gym, and don’t properly replace their fluids run the risk of dehydration. Because dehydration can take a serious toll on performance, it’s important for athletes to know how to get plenty of fluid: Remember fluids throughout the day. This may be as simple as grabbing a sports drink first thing in the morning, then using fountains, coolers, and cafeteria beverages as triggers for drinking throughout the day. Hydrate 2 to 3 hours before practices and competitions. Athletes should aim for at least 16 ounces (2 cups) of fluid at this time and an additional 8 ounces (1 cup) 10 to 20 minutes prior to getting into competition. Drink during workouts or competition. Sports drinks, like Gatorade, can help ward off dehydration and muscle cramps because they help replenish both fluid and electrolytes (i.e., sodium and potassium) lost in sweat without overdrinking.

Gisfoli, C.V. and D.R. Lamb. Perspectives in Exercise Science and Sports Medicine: Fluid Homeostasis During Exercise, Chapt 1 pp. 1-38, 1990. 2 Gopinathan, P.M. et al. Arch Environ Health, 43:15-17, 1998.

CONTACT: FOR MORE INFORMATION ON THE GATORADE SPORTS SCIENCE INSTITUTE (GSSI) LOG ON TO: www.gssiweb.com or call 1-800-616-GSSI (4774). FF-TSP

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American Athletic (AAI) . . . . . . . . . 38 Barry University . . . . . . . . . . . . . . . 30 Bassco Sporting Goods . . . . . . . . 2-3 Better Basketball. . . . . . . . . . . . . . 39 Cabana Banners . . . . . . . . . . . . . . . 6 Clarin Seating . . . . . . . . . . . . . . . . 14 Courtclean . . . . . . . . . . . . . . . . . . 54 Dr. Dish . . . . . . . . . . . . . . . . . . . . BC Dynamic Team Sports . . . . . . . . . . 11 eFundraising.com . . . . . . . . . . . . . 59 Front Row Sports . . . . . . . . . . . . . 54 Gatorade . . . . . . . . . . . . . . . . . . . . 5 Hammer Strength . . . . . . . . . . . . . 33 Hoop Champs . . . . . . . . . . . . . . . . 29 Jaypro. . . . . . . . . . . . . . . . . . . . . . 19 JV Pro, Inc. . . . . . . . . . . . . . . . . . . 42 LRSSports Software . . . . . . . . . . . . 16 NeuEdge Sportswear . . . . . . . . . . 37 New Balance . . . . . . . . . . . . . . . . 8-9 OPTP . . . . . . . . . . . . . . . . . . . . . . 28 Porter (Fair-Court). . . . . . . . . . . . . . . 13 Porter (Torq-Flex) . . . . . . . . . . . . . . . 15 Pro-Bound Sports . . . . . . . . . . . . . 42 Revere Plastics . . . . . . . . . . . . . . . 41 Rolbak. . . . . . . . . . . . . . . . . . . . . . 59 Saxon Athletic . . . . . . . . . . . . . . . . 26 Schelde North America . . . . . . . . . 25 Shoot-A-Way (Rebounder) . . . . . . . . 18 Shoot-A-Way (The Gun) . . . . . . . . . . 22 SignCo . . . . . . . . . . . . . . . . . . . . . 46 Specialized Seating . . . . . . . . . . . . 24 Stadium Chair . . . . . . . . . . . . . . . . 45 StatKeeper (Scoreware) . . . . . . . . . . 45 StatsNOW. . . . . . . . . . . . . . . . . . . 41 TurboStats . . . . . . . . . . . . . . . . . . 51 U.S. Sports Video . . . . . . . . . . . . IBC VertiMax . . . . . . . . . . . . . . . . . . . . 34 Wilson Sporting Goods . . . . . . . . IFC

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Airborne Athletics (Dr. Dish) . . . . . . . 45 American Athletic, Inc . . . . . . . . . . 40 Barry University . . . . . . . . . . . . . . . 56 Bassco (custom game uniform) . . . . . . . 46 Bassco (spirit pack) . . . . . . . . . . . . . 46 Better Basketball. . . . . . . . . . . . . . 56 Bison (gym upgrade packages) . . . . . . . 40 Bison (T-Rex) . . . . . . . . . . . . . . . . . . 40 Card Emporium. . . . . . . . . . . . . . . 56 Clarin Seating (Boxx Seats durability) . . 40 Clarin Seating (Boxx Seats logos) . . . . 40 CoachComm . . . . . . . . . . . . . . . . . 44 Courtclean . . . . . . . . . . . . . . . . . . 40 Dynamic Team Sports . . . . . . . . . . 46 Dynamic Team Sports (Elite Series) . . 46 eFundraising.com . . . . . . . . . . . . . 56 Front Row Sports . . . . . . . . . . . . . 43 Gatorade. . . . . . . . . . . . . . . . . . . . 56 Hoop Champs . . . . . . . . . . . . . . . . 56 Jaypro (Deluxe Basketball Carriers) . . . . 40 Jaypro (Little Champ Backboard Adapter) 40 JET Sportswear . . . . . . . . . . . . . . . 46 JV Pro, Inc. . . . . . . . . . . . . . . . . . . 43 Life Fitness (Dual Adjustable Pulley) . . . 51 Life Fitness (Lifecycle exercise bike) . . . 51 LRSSports Software (Gamer) . . . . . . 44 LRSSports Software (Video Exchange) 44 McDavid (Body Shirts) . . . . . . . . . . . . 48 McDavid (Microfiber Shirts). . . . . . . . . 48 NeuEdge (custom-dyed shirts) . . . . . . . 47 NeuEdge (custom-sublimated uniforms) . 47 New Balance (BB/WB886) . . . . . . . . . 50 New Balance (BB901) . . . . . . . . . . . 50 OPTP (FitBALL) . . . . . . . . . . . . . . . . 50

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Request No. 133

CaseStudy

DR. DISH OFFERS THE SHOOTER’S PRESCRIPTION The Minnesota Timberwolves enlisted Dr. Dish for the 2003-04 season, a prescription that helped the Wolves lead the NBA in field-goal shooting percentage en route to the Midwest Division championship. “I’ve used other training machines and I am convinced that Dr. Dish is the best,” proclaims Saunders. “Its power, versatility, and effectiveness added a great deal to our team’s shooting success.” Flip Saunders, Head Coach, Minnesota Timberwolves sk any basketball coach if he or she wishes that his or her players were better shooters and you’ll hear a resounding “Yes!” Coaches will also lament the fact that their players sometimes lack the desire needed to work toward becoming prolific shooters.

Dr. Dish has the ability to throw chest, bounce, lob, and skip passes, literally throwing game passes from game spots at game speeds. “The Dr.” also works well under the basket as a rebounder, from the wing, the point, and the baseline, and it can even simulate shots for live rebounding. Plus, it’s fun to use.

This dilemma is apparent in all levels of basketball and is reaching near-epidemic proportions for athletes in grade school, middle school, high school, college, and even the pros.

The machine is battery operated, allowing for hours of use on a rechargeable battery. No cords are needed, providing easy transition from one function to another on any area of the court.

DR. DISH OFFERS THE SHOOTER’S PRESCRIPTION

Dr. Dish’s power comes from its Consistent Air Technology™. Balls are launched using the precise power of air, not spinning wheels or springs. The wireless remote control allows the coach to control passes while still being able to deliver hands-on teaching to players. The timer option allows for efficient individual or team training and conditioning. Adjustable trajectory allows Dr. Dish to simulate bounce passes, chest passes, lob passes, shots, and more.

Dr. Dish is the new standard in basketball training machines, throwing game-like passes from anywhere on the court. It’s a single passing machine that will assist in training both post and perimeter players.

Programs at all levels have called upon Dr. Dish to improve team shooting. The North Carolina Tar Heels have included Dr. Dish in their program to ensure that they maintain their competitive edge. “The power and adaptability of Dr. Dish allows our players to effectively train from all areas of the court, individually and as a team,” states Tar Heels Head Coach Roy Williams. Airborne Athletics, Inc. 116 W. Main Street Belle Plaine, MN 56011 888-887-7453 sales@drdishbasketball.com WWW.DRDISHBASKETBALL.COM

Steve Alford was a premier shooter as a high school player, an NCAA All-American in college, a U.S. Olympic Gold Medalist, and an NBA player. He believes in the effectiveness of Dr. Dish. Now a college coach, Alford appreciates its adaptability. “Dr. Dish certainly offers great versatility for our shooters. It is well-designed and a great teaching aid that allows players to see consistent improvement. It is easy to use, and our players love using it.” A myriad of high schools, youth programs, and training facilities are currently experiencing the benefits of Dr. Dish. Players of all ages enjoy the treatment their shot receives from Dr. Dish. Players increase their shot repetition, improve their conditioning, and develop greater willingness to work on their game.

More Products

Barry University's MS in Movement Science program offers a variety of specializations to prepare you for a future in athletic training, biomechanics, exercise science, or sport and exercise psychology. You can also choose our new general option where you can customize your MS program using classes from all four of the other specializations. Whichever specialization best meets your needs, you will benefit from state-of-the-art laboratory and research facilities; internationally respected faculty; and Barry's ideal South Florida location with access to challenging opportunities for graduate clinical placements. Call today to learn more. Circle No. 267

Nothing rehydrates, replenishes and refuels better than Gatorade® Thirst Quencher— not even water. REHYDRATE—Gatorade has the flavor to keep your athletes drinking—and a six- percent carbohydrate solution that’s optimal for speeding fluids back into their systems. No fluid is absorbed faster than Gatorade. REPLENISH—If your athletes don’t replace the electrolytes they lose when they sweat, they risk becoming dehydrated, which can take them out of the game. By putting electrolytes back, Gatorade helps athletes drink more, retain fluids and maintain fluid balance. REFUEL—Unlike water, Gatorade has the right amount of carbohydrates (14 grams per eight ounces) to give your athlete’s working muscles more energy, help athletes fight fatigue and keep their mental edge. Request No. 269

BETTER BASKETBALL 866-866-4667 WWW.BETTERBASKETBALL.COM

FUNDRAISING

BARRY UNIVERSITY 800-756-6000 WWW.BARRY.EDU/HPLS

Better Basketball is known worldwide for packing hundreds of detailed techniques onto their videos. For example, Better Passing breaks down 42 game situations— each one showing how to read both the defense and offense, where and how to make the pass, and even the passer’s view-point. The advanced level of content makes the Better Basketball videos a must-have for any coach’s library. Circle No. 268

GATORADE 800-88GATOR WWW.GATORADE.COM Gatorade Thirst Quencher’s optimal formula contains electrolytes and carbohydrates. It is based on more than 30 years of scientific research and testing.

eFUNDRAISING 866-825-2921 WWW.EFUNDRAISING.COM Try eFundraising’s new On-line Fundraising Program—a new way to raise money quickly and easily. With your free personalized Web site, complete with magazine store, your supporters can purchase magazine subscriptions online and 40 percent of each purchase amount will go back to your group. Simply enter and send emails to friends and family across America inviting them to visit your online store and buy, renew or extend their magazines subscriptions to help support your group. They’ll save up to 85 percent off the newsstand prices on over 650 magazine titles while you’ll earn 40 percent profit. Circle No. 271

HOOP CHAMPS FOUNDATION 888-WIN-HOOP WWW.HOOPCHAMPS.COM/VFUND.HTML

CARD EMPORIUM 877-521-7632 WWW.SPORTBEADS.COM Looking for a new and exciting fundraiser that students will love to sell? Want to raise school spirit and money at the same time? Sport beads are the hottest game day product and are sweeping the nation in popularity. Just watch any sporting event on TV and you will see Card Emporium's Sport Beads. Kids of all ages will buy and "Show their Colors" at your games. The company also has many other game day products available. Call and mention you saw Card Emporium in Coaching Management and receive a free gift with your purchase. Circle No. 270

The Fundraiser “Where Games Are Won... And Lives Can Be Saved,” sponsored by the Hoop Champs Foundation, is a “Win-Win” opportunity for basketball teams at every level of play. The proceeds from this Shoot-AThon are split between the participating team and the Fundraiser, which benefits, in part, The V Foundation for Cancer Research. A “Youth Model” and a “University Model” enable each program to optimize its fundraising potential. Coaches facilitate an incredible life-lesson for their players, raising money not only for their own needs, but also for the fight against cancer, a disease that impacts us all. Incentives for coaches and players are also provided through the Fundraiser. Circle No. 272

Check out www.AthleticBid.com to contact these companies. 56

COACHING MANAGEMENT

CaseStudy

DAKOTA WIZARDS LIKE THE PRO LOOK "From a coaching standpoint, you want your team to look the best. I think it can affect a player's overall sense of well being, and I highly recommend the Pro Look product for not only professional teams, but collegiate and high school squads as well. I've ordered enough uniforms that arrived with incorrect graphics or numbering, so I am pleased that I've finally found a company that delivers a great product exactly the way I ordered it."

Casey Owens, Wizards Assistant Coach

hen the defending champion Dakota Wizards of the CBA decided they needed new team uniforms, the staff was approached by a number of companies promising top quality, performance, and style. After carefully considering the options, the Wizards chose Pro Look Sports to provide them not only with a product that would make their players look the best on the floor, but a product that would respond to the rigors of professional basketball.

“From a coaching standpoint, you want your team to look the best. I think it can

Pro Look Sports 37 E. Center Street, Suite #304 Provo, UT 84606 800-776-5665 e-mail???? WWW.PROLOOKSPORTS.COM

affect a player’s overall sense of well being, and I highly recommend the Pro Look product for not only professional teams, but collegiate and high school squads as well,” says Wizards Assistant Coach Casey Owens. “I’ve ordered enough uniforms that arrived with incorrect graphics or numbers, so I am pleased that I’ve finally found a company that delivers a great product exactly the way I ordered it.” Wizards players have performed in the NBA, CBA, and with high-level overseas

and collegiate teams, so they have been exposed to many different types of uniforms. The Wizards enjoy their new Pro Look uniforms because they have an excellent feel, and provide the players with plenty of freedom throughout the game. The CBA team challenged Pro Look with a somewhat difficult uniform design, but the team received exactly what it ordered, and the players now receive compliments on the way they look at home and on the road, from both fans and the media. Wizards opponents love the Pro Look uniforms as well. The Dakota Wizards are just one of the teams on the growing list of satisfied Pro Look customers impressed with the quality and service that the company provides. They offer some of the best prices in the market, but that doesn’t mean you’ll be sacrificing quality when you choose Pro Look the next time your team needs new uniforms. Pro Look’s uniforms are light, durable, and fully customizable, with logos, embroidery, and all-sewn tackle-twill lettering and numbering— all included in one low price, with no hidden charges. To guide you through the ordering process, a Pro Look sales representative will work with you one-on-one, helping to select and design uniforms that will meet your team’s budget and let your players look their best. Pro Look offers excellent customer support because the company wants to build a long-lasting relationship with every program it serves.

Customer Testimonial

Quick, Simple, and Profitable Fundraisers

Stretch Out Strap improves flexibility

Save Hundreds of Hours Each Season

“The first-rate customer service and immediate delivery enabled us to raise over $4,000 in only two weeks. With this large sum of money we were able to purchase warmups and travel bags for our entire team. Not only did your 90% profit guarantee become a reality, but your Scratchcards, more than any other fundraiser we have used in the past, brought our team closer together.” Coach Marcel Galligani White Plains High School “As a hockey team, we are always looking for innovative ways to raise money while promoting our team. The Chocolate Pucks really offered us that advantage because they are customized and inexpensive. The response we got was awesome! People were excited, and willing to purchase five to 10 pucks at a time, making them easy to sell!” Sandy Cross Chicago Frozen Snappers Women’s Hockey “This year we incorporated your Online and Scratchcard campaigns. The service your group provided was efficient and reliable, and the ease of doing business with you was much appreciated! By combining these two campaigns, we were able to reach friends and relatives locally AND throughout the United States. They were an efficient use of our time. There were no orders to take, and nothing to deliver!” Pam Wilson, President Charles Page High School Cheer Squad

“I have been an enthusiastic user of this device for several years now, at home and in the gym, and I find it easy to carry with me whenever I travel. I recommend its use to all those interested in improving their level of physical performance and quality of living whether 8 or 80 years of age.” Michael M. Reischer Dept. of Exercise, Sport & Leisure Science The City Univeristy of New York “Our players responded very well to the routine and enjoyed using the straps so much that a lot of them took them home with them to stretch and now we only have a few left. Please send more. We are looking forward to a great season with no pulled muscles thanks to the Stretch Out Strap.” Bob Medina Strength & Condtioning Coach Seattle Supersonics “Here at Gould, we feel PNF stretching is preferable to either ballistic or static stretching. The Stretch Out Strap allows each athlete to perform their resistance work in a timely fashion, facilitating minimal time lost in the warm-up period preceding training. Having personally used the Stretch Out Strap, I find its simplicity and functional ability outstanding.” Tim LaVallee, past Technical Director of the U.S. Ski Team and Director of Skiing, Gould Academy

“I am amazed at how much the program can do. We have put all our games and info on DVDs. We use FireScout to quickly make tapes of what we want to show our players during the week. It would take more hours than we have to give (being teachers during the week) to cut and edit the old way. This program is some of the best money we have ever spent!” Joe Prince, Head Coach Owensboro High School, Kentucky “The system continues to work wonderfully for us. We’ve used it for game prep cut-ups and are currently using it for self scout. The system is a great tool for teaching our kids how to prepare for a game, as well as how to evaluate past performance and the effectiveness of our tactics. As I get more comfortable with all it can do, the sky is the limit.” Jeff Kearin, Head Football Coach Brophy College Preparatory High School, Arizona “FireScout has been an invaluable tool to help prepare our teams for game-day success. Our coaches used to spend hours breaking down film on yellow pads of paper. Now we work more efficiently and can process twice as much data. Whether we are producing printed scouting reports to aid in game planning, or compiling cut-ups as teaching aids for our student-athletes, FireScout gives us an edge.” Marc Yonts, Coach Walla Walla High School, Washington

eFundraising.com 205 West Service Rd., Champlain, NY 12919 800-561-8388 info@efundraising.com

OPTP P.O. Box 47009, Minneapolis, MN 55447 800-367-7393

Quik Scout, LLC 1762 Norcross Road, Erie, PA 16510 800-530-2355 sales@quikscout.com

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Celebrating championships in style

The Original Basketball Protection Net System “Basketball for All” Youngsters, Teens, & Adults PROPERTY PROTECTION: Save your plants, vehicles, windows, garage doors, neighbor’s yards. ROLBAK - ROLL BACK ACTION: Keeps the basketball in play thus encouraging more playing time. Rolbak net can be moved forward for FREE THROW shots or against the pole for play under the hoop. Excellent ball return action.

Bronze model - $47.95 Silver Model - $74.55 Gold Model - $99.95 Cabana Banners offers championship banners dedicated to capturing your team’s accomplishments and displaying them in your gym. We offer top quality, custom championship banners, Add-a-Year banners, record boards, chair covers, and scorer’s table banners. Our most requested Add-A-Year banners allow you to show your years of success while leaving room to add on years of future success. Cabana Banners’ digital printing offers fresh and innovative designs from team pictures to realistic mascots. Remember to Play Fast, Play Fair…and always leave a Legacy!

For more information call toll free at 1-877-765-2257 www.rolbak.com rolbak@rolbak.com Request No. 134

“…The three championship banners we ordered really jazz up the gym and have our kids excited about the possibility of hanging new ones in the future.” Jon Youngblood, Head Basketball Coach Academy High School, Texas “…The banners we received were beyond our expectations for quality and design. I thank you for the excellent service and quality product. The only banners at Palo Verde will be Cabana Banners.” Mike Reese, Athletic Administrator Palo Verde High School, NV “…I can’t tell you how pleased we are with the finished product, all 23 of them! Our gym looks 100% better and all comments from parents and kids are very positive. What a great addition to our school!” Jeffery K. Sitz, Athletic Director Wisconsin Lutheran High School, WI

Cabana Banners 310 Main Ave., Brookings, SD 57006 800-697-3139 sales@cabanabanners.com WWW.CABANABANNERS.COM

Request No. 135

Web News CHO-PAT’S ON-LINE CATALOG MAKES PURCHASING EASY Cho-Pat’s updated Web site provides visitors with descriptions, pictures, and sizing information for all of its unique sportsmedical products. This on-line “catalog” gives customers a comprehensive review of each product, to help determine which devices are appropriate for specific situations. In addition, comments and testimonials highlight the uses for and success of Cho-Pat’s products. Visitors can purchase on-line, or use the readily available contact information for more detailed questions, comments, and purchases. www.cho-pat.com PRODUCT CATALOGS AVAILABLE ONLINE Clarin, A Division of Greenwich Industries, L.P. provides a comprehensive Web site with an extensive overview of the entire product line and access to many of our product brochures. Visit www.clarinseating.com and review its broad range of portable, fixed and multi-purpose seating solutions. Questions about any of Clarin's products or services? While visiting the Web site, click on Contact Us, where you can email your inquiries and receive a prompt reply. www.clarinseating.com LEARN ABOUT DINOFLEX SURFACING PRODUCTS VIA THE WEB The Dinoflex Web site shows both its indoor and outdoor recycled rubber surfacing products. On each product page you will find installation photos and color charts, along with installation guidelines and technical specification documents, which can be downloaded in Word, HTML, or PDF formats. You will also find brochures in PDF format, which you can download and print in full

color. There is a contact page where you can request free samples, literature, and/or a reply from the company's sales associates. There is also an “Employment Opportunities” page for anyone who may be interested in working for Dinoflex. www.dinoflex.com CREATE NEW UNIFORMS ON-LINE WITH DYNAMIC TEAM SPORTS Dynamic Team Sports uses the most advanced, user-friendly Web technology available today. Create a full color mockup of your uniform in the Build Your Own Jersey section. Choose from thousands of color combinations and include your team’s name, logo, and numbers before you buy. Online ordering takes you step-by-step through an Elite order. Coming soon, you’ll have constant access to the status of your Elite order through the Online Tracking System, and you’ll be able to place Stockline orders online. www.dynamicteamsports.com eFUNDRAISING.COM’S NEW SITE STREAMLINES YOUR FUNDRAISING EXPERIENCE eFundraising.com proudly announces the launch of its brand new Web site. In addition to a new design, the site showcases plenty of new features such as profit charts and profit calculators, complete product specifications and pricing. Everything needed to plan and start a successful fundraising campaign is there, including the biggest change, the on-line store. With this option, clients can now browse through the product descriptions, decide which program is best, and order their items directly online. A Frequently Asked Question section has also been added, and fundraising consultants are still available by phone to answer all questions. www.efundraising.com

A Comprehensive Guide to Managing Your School’s Athletic Equipment

AT H L E

C ATHLETI ENT EQUIPM ERS MANAG

UIP TIC EQ

The AEMA Certification Manual, the official instructional guide for the Athletic Equipment Managers Association, is an excellent reference tool for your coaches and equipment management staff.

MENT MANA GERS C E RT I F I C AT ANU ION M

tion Certifica l Manua

The manual includes: • Tips on extending the life of your equipment • Recommendations for making smart purchases • Proper fitting techniques to help prevent injuries • Advice for running an efficient equipment room

This 170 page reference book is only $35 plus $6 for shipping and handling.

ORDER THE AEMA MANUAL FOR YOUR ATHLETIC DEPARTMENT TODAY! __Yes! I would like to order the AEMA Manual: ____ copies at $35 ea. = $_________ + $6 s/h = $_________Total Last Name___________________________________________ First Name______________________________________________ MI__________ Mailing Address____________________________________________________________________________________________________________ City_________________________________________ State_____________________________________ Zip Code__________________________ Daytime Telephone________________________________________ E-Mail Address__________________________________________________ PAYMENT INFORMATION ____ Check or money order (U.S. Funds only) payable to: Training & Conditioning ____Visa ____Mastercard ____Discover ____American0Express Account Number_____________________________________________________ Expiration Date_______________________________________ Name on Card___________________________________________Signature_________________________________________________________ SEND TO: MOMENTUMMEDIA Sports Publishing, 2488 North Triphammer Rd., Ithaca, NY 14850 • Fax:607-257-7328 • Phone: 607-257-6970

COACHING MANAGEMENT

Thinking Digital? Call the experts Pro-Digital Edit Tower System If you’re going to invest in digital, don’t compromise on quality. The System Developed With The Pros • Versatile—custom for all sports • Hi-Power Pentium Processor/17” monitor • Hi-End Digital Capture—true multi-hours storage • Custom Windows “Athletic” software operating engine • Pro-Scouting Software Package— your terminology— over 200 reports—unlimited breakdown catagories • Coach’s Station Software with NFL“Cowboy” Remote • Instant “Digital”Team Viewing—computer to projector/TV • Tape-to-Tape Linear Copy Feature • “Titling” with post production software package • Print any video picture or report on system printer • Easy operation—check sheet & manual provided • Feed many VCRs through “multi-channel communication controller” • Many options available.

Thinking Digital? Call us first.

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Request No. 136

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Dr. Dish is the only shooting machine that’s also a passing, rebounding and on court drill machine • It’s as effective outside as it is underneath. • Operates as an under-the-basket shooting machine and a • • • • • • • • Patented

• •

perimeter drill machine. Throws bounce, chest, lob, skip, and ally-oop passes. Trains both your outside and inside players. Dr. Dish shoots the ball for rebounding and tipping drills. Adjustable ball speed (delivers passes 5 ft. – 75 ft.) and adjustable trajectory. Operates with timer or wireless remote. Delivers thousands of precise passes per hour. Battery operated/Air-powered. Includes Ballboy Collection Net – sets up fast; on wheels. Adjustable net height. Dr. Dish and BallBoy are independent, yet work together while under the basket. Dr. Dish is the NEW STANDARD in basketball training machines that will throw game passes from game spots, at game speeds.

ster 50% afation rot d! spee

"Dr. Dish certainly offers great versatility for our shooters. It is well-designed and is a teaching aid that players can see their constant improvement. It is easy to set-up and players enjoy the shooting experience that it offers." Steve Alford, Head Coach, Iowa Hawkeyes

Dr. Dish is more than an underthe-basket ball return machine

"The power and adaptability of Dr. Dish allows our players to effectively train from all areas of the court, individually, or as a team." Roy Williams, Head Coach, North Carolina Tar Heels

"I've used other training machines... Dr. Dish is the best!" Flip Saunders, Head Coach of the Minnesota Timberwolves

Shooting, passing & rebounding – all in one!

It’s an on-the-court “drill” machine, too!

For your FREE Dr. Dish video, call toll-free 1-888-887-7453 Request No. 137

Airborne Athletics, Inc., 116 West Main Street, Belle Plaine, MN 56011 www.drdishbasketball.com