Training&Conditioning 2014 Media Kit by Momentummedia

For Sports Medicine Professional & Conditioning Specialists

2014 MEDIA KIT

MAGAZINES • PRINT MEDIA • ELECTRONIC OPTIONS • BRANDING • DIRECT RESPONSE TOOLS

Welcome to momentummedia

e welcome the opportunity to assist your targeting market efforts to over 182,983 athletic administrators, coaches and sports medicine and conditioning professionals with our three magazines, Athletic Management, Training & Conditioning, and Coaching Management and numerous electronic media options. The key to success in business is adjusting to new trends, meeting market demands, and implementing improvements that mesh with your current strengths. You understand this and so does MomentumMedia. It’s why: • We’ve launched new email marketing services and offer more of our content on digital platforms. While recent surveys we’ve conducted reveal that 8 out of 10 readers still want to receive our content and your marketing messages in print—through our magazine issues, our audience is gaining acceptance of receiving job-related information electronically. • We’re adding “electronic-only” subscribers from related market segments to view our content—and your ad messages. These are additional purchasers of your products, and you will be getting more for your advertising investment. • Because companies place greater priority on full-color marketing materials, we offer only four-color ad rates, affordably priced. • Since companies are interested in multi-level marketing and reaching each of the job titles involved in the purchasing process, we now provide all of our services and features through one media kit. With over 25 years of publishing experience, the team at MomentumMedia Sports Publishing looks forward to implementing these new initiatives and working with you to create effective branding and marketing programs to fit your needs. Give us a call...you’ll be glad you did.

Mark Goldberg Publisher

The Leader in Publishing for Competitive Sports with tools to reach 182,983* scholastic and sports medicine buyers.

ABOUT US Print : 28,500 high school and college athletic directors, equipment and facility managers who manage athletic programs for 8.1 million student-athletes. Est. 1989 : 28,679 sports medicine professionals who work with 8 million competitive athletes. Est. 1991 : 102,536 high school and college head coaches for 4.6 million student-athletes. Pre- and Post-Season sport-specific editions cover football, basketball, baseball, softball, and volleyball. Est. 1993

Electronic Newsletters

Tools of the Trade: Weekly E-Newsletter that highlights relevant current events of high school and college athletics and sports medicine from around the country. Circulation is 54,000. CompanyNews: A customized company electronic marketing piece emailed to all or a portion of the Athletic Management and/or Training & Conditioning subscribers. IndustryNews: A shared product news or company announcement e-newsletter sent semi-monthly to 54,000 readers of all three magazines.

Media Kit Contents Training & Conditioning

4…Editorial 6…Circulation 7…Buyer’s Guides Print Advertising

8… Deadlines/Rates 9… Specs 10… Digital Marketing

11… Web sites 12… Tools of the Trade 13… CompanyNews 14… Industr yNews 15… Value-Added Benefits

Branding & Direct Mail/ Response Tools

Advertorial Columns/Reprints: Several editorial and PR opportunities, material reprints and literature distribution. New Product Launch: Print and electronic highlights of new products Booster Club Officials: 12,010 mailing addresses for rent. Groundskeepers and Field Maintenance Professionals: 13,258 mailing addresses for rent. Online Surveys and Customer Publishing: Contact your sales associate for more details.

Web Sites

AthleticManagement.com: Features daily news, weekly blogs, and monthly features along with archived magazine articles geared to high school and college athletic administrators. Training-Conditioning.com: Includes daily news, weekly blogs, and monthly features along with archived magazine articles written for the sports medicine and fitness professional. Online NATA and NSCAaccredited CEU quizzes are available on this Web site. AthleticBid.com: An online service enabling buyers of facility, team equipment, sports medicine, rehab, strength training and nutritional supplies to research purchases and contact vendors.

CONTACTS/INFO

Publisher Mark Goldberg, ext. 11

email: mg@MomentumMedia.com

Sales Diedra Harkenrider, ext. 24 email: dh@MomentumMedia.com Materials/Sales Mike Townsend, ext. 13 email: mt@MomentumMedia.com 20 Eastlake Road, Ithaca, NY 14850 607-257-6970 • Fax 607-257-7328

*Total number of potential buyers we serve through our print and electronic media.

www.MomentumMedia.com

2014 editorial calendar jan/feb

March

April

may/june

july/aug

September

Ad Deadline: 1.3.14

Ad Deadline: 1.24.14

Ad Deadline: 2.28.14

Ad Deadline: 4.4.14

Ad Deadline: 6.20.14

Ad Deadline: 7.18.14

Materials: 1.10.14

Materials: 1.31.14

Materials: 3.7.14

Materials: 4.11.14

Materials: 6.27.14

Materials: 7.25.14

Mail Date: 1.31.14

Mail Date: 3.5.14

Mail Date: 4.8.14

Mail Date: 5.13.14

Mail Date: 7.29.14

Mail Date: 8.26.14

Rehab Focus • Sand workouts

Convention Issue

Start of Football • In-season recovery • Updated Practices in Concussion Diagnosis • Heat Illness

Back to School • Triphase Training

Buyer’s Guide Management & • Product Directory Education • Postural • Suppliers Restoration in Directory Training • Company Forum • Latest Research Product Focus: in Stess Fractures • Injury Prevention • Genetic Testing & Treatment for Weight Loss • Strength-Training • Reporting Lines/ Equipment When Football Coaches Hire and • Performance Fire ATCs Enhancement • Sport Specific • Conditioning/ Training: Track & Rehab Products Field • Management • Today’s

• Newest Ideas in Sleep for Recovery • Understanding Athlete Energy Deficit • Football Nutrition • Working in the • Work Life Balance Pros • S port Specific • S port Specific Training: Tennis Training: Basketball Product Focus: Product Focus: P roduct F ocus : • Rehab Equipment • Ankle & Footcare • Chest & Back Products • Knee Products Products • Heat Stress • Nutritional Aids • NATA and NSCA Cryotherapy Added Value: Prevention Exhibitor and • Football • Highlighted • Aquatic Therapy Product Focus: Product Preview Conditioning company • Antimicrobial information Added Value: Added Value: Bonus Products • Name in color Coverage: • Supplier Web Site • Aquatic Exercise • Product Profiles National Athletic Directory • List of select • Hot & Cold Trainers’ Assn. • Product Profiles Bonus schools using Therapy (NATA) Coverage: your products June 25-28 Collegiate • Software for • Profile of new Indianapolis, IN Strength Injury Treatment/ products and NATA Tickets and & Conditioning Conditioning Literature Distribution features Coaches Assn. (CSCCa) • Emailed monthly Added Value: National Strength May 7-9 • Catalog Showcase in Tools of the & Conditioning Salt Lake City, UT Trade • Product Profiles Assn. (NSCA) Literature Distribution July 9-12 •W ebsite Las Vegas, NV highlights • Extra distribution at major trade shows

• Treating SI (sacroiliac) Joint Dysfunction • A Look at “Miracle” Foods •O ffering Friday Night Walk-In Clinics • S port Specific Training: Football

• New Programs to Treat Female Athletes • Making the Most of Nutrition Training Tables • Increasing ATC Coverage Locally • Sport Specific Training: Division III Wrestling Product Focus: • Nutrition Products • Products for Strengthening Legs • Pilates Equipment Added Value: • Product Profiles

NSCA Tickets and Literature Distribution

• Enhancements on AthleticBid.com Mailed nine times a year since 1991 with 100% editorial covering injury prevention/treatment,

2014 editorial calendar October

November

December

Special Convention Coverage

Ad Deadline: 8.15.14

Ad Deadline: 9.12.14

Ad Deadline: 10.17.14

Materials: 8.22.14

Materials: 9.19.14

Materials: 10.29.14

The May/June Training & Conditioning previews of the AT Expo and NSCA conventions to boost your trade show effectiveness.

Mail Date: 9.23.14

Mail Date: 10.21.14

Mail Date: 11.25.14

With an ad in this issue your company receives the following benefits:

Pain Strength Management Training • Explosive Training • S trength Roundtable • After a Knee Look at Dry Injury: Treatment • A Options Needling •C lear Advice •N utrition Case for High School Studies Athletes on •H igh School Supplements Leadership/ • Moving Up the Covering Rural Career Ladder Schools • S port Specific • S port Specific Training: Baseball Training: Softball

State of the Industry • Opening a Human Performance Lab • Treating Pitcher Injuries • The Feast & Fast Diet • Working Overseas

Exhibitor Print Coverage:

Product Focus: Product Focus: • Pain Management • Strength Training & Cardio • Hot & Cold Equipment Products

Product Focus: • Electrotherapy Equipment

ower Racks • Vibration Therapy • P •A rm & Shoulder • Sports Massage Products • Topicals Added Value: Added Value: • Product Profiles • Product Profiles Bonus Coverage: NSCA Sport-Specific Clinic Jan. 9-10, 2015 Louisville, KY

• S port Specific Training: Sand Volleyball

• Exhibitor list enhancements • Company name in color with ad and booth reference • Products debuting at the AT Expo profile • NATA exhibitor product profile or snapshot of your company • Only NSCA Exhibitor/advertisers will be highlighted with the NSCA Convention • Pre-Show Ticket and/or Sticker promotions to increase traffic to your booth • Literature Distribution

• Laser & Light Therapy • Topical Analgesics • Plyometrics • Technological Products Added Value: • State of the Industry Update on product technology or industry trends

Electronic Marketing Opportunities: • AT Expo Pre- & Post-Show e-Newsletter, 20,000 circulation • AT Expo Live Blog from the NATA convention • T ools of the Trade e-Newsletter • AT Expo Preview June 16 • NSCA Show Preview June 30

• Product Profiles

strength/speed training and nutrition for the competitive athlete

Contact your sales associate for complete details and rates.

Advertising Deadline: April 4, 2014 5

c i r c u l at i o n i n f o r m at i o n

Subscribers

Total Circulation: 28,679 It’s our 24th year as the trade magazine for the injury treatment/rehab and strength/conditioning specialists who work with over eight million competitive athletes. Training & Conditioning serves members of the following associations: • National Athletic Trainers’ Association (NATA) • National Strength & Conditioning Association (NSCA) • Collegiate Strength & Conditioning Coaches Association (CSCCa) • National Academy of Sports Medicine (NASM) • Professional Team Physicians (PTP) • National Council on Strength and Fitness (NCSF) • International Sports Sciences Association (ISSA) • American Chiropractic Association Sports Council (ACASC)

22,337

sports medicine and conditioning facilities receive Training & Conditioning

Athletic Trainers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13,839 Physical Therapists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,687 Team Physicians, Surgeons, Sports Med. Directors & staff, Rehab Clinic owners & staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 837 Strength Coaches and Coaches involved in Strength/Conditioning . . . . . . . . . . . . . . . . 4,916 Sport Coaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,404 Fitness Directors, Instructors, Personal Trainers, Exercise Physiologists, Wellness Staff, Recreation Directors, and Sports Massage Therapists . . . . . . . . . . . . . 1,764 PE & Intramural Directors, Professors and Researchers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256 Businesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 737 Athletic Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 829 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 410 Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28,679

By Professional Discipline:

Athletic Training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13,839 Sports Medicine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,524 Strength Training & Fitness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,812 Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,404 Academic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,690 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 410 Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28,679

By Affiliation:

High Schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,525 Colleges & Universities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7,216 Sports Medicine Facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,274 Hospitals, Clinics, & Rehab Centers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,776 Health, Fitness Clubs, & Recreation Centers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,811 Private Medical Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,233 Pro Teams, Olympic Teams, & Training Centers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 592 Multiple Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,258 Sports Associations, Institutions, Amateur Teams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 574 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,420 Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28,679

Electronic Marketing Circulation

Sports Medicine Professionals’ Email Addresses . . . . . . . . . . . . . . . 10,939 Athletic Trainers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9,366 Other Sports Medicine Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,573 Strength/Conditioning Personnel’s Email Addresses . . . . . . . . . . 5,895 Strength Coaches, Conditioning Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,940 Sport Coaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,749 Fitness/Wellness Coaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206

Instructors, Athletic Administrators, and others . . . . . . . . . . . . . 3,076 Total Email Addresses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,910 Email addresses used for Tools of the Trade and digital supplements

special issues

Reach OveR 57,000 Decision Makers

Athletic Management’s 2014 Buyer’s Guide n

Exclusive to school athletic departm ents

Schools receiving the Guide: 20,301

Total circulation: 28,500

Training & Conditioning’s 2014 Buyer’s Guide n

Exclusive to sports m edicine and strength/conditioning professionals who work with 8 m illion com petitive athletes

Sports m edicine and conditioning facilities receiving the Guide: 22,337

Total circulation: 28,679

Print Coverage:

Highlighted Company Information Profile of your new products and features n Name in color n Highlighted Information on how to research your company and make purchases n “Customer Portfolio” listing of schools/facilities using your products n Description of the special features on your Web site n n

Deadlines: Athletic Management Advertising Reservation: December 20 Materials Due: December 27 Mail Date: January 29

Training & Conditioning Advertising Reservation: January 3 Materials Due: January 10 Mail Date: February 5

Online Coverage:

Ad, bold-faced listings and click-thru links in digital version of our Buyer’s Guide on AthleticManagement.com, Training-Conditioning.com and in Tools of the Trade n Bold-face type with priority listing on the AthleticBid.com online search engine with click-thru links to your Web site n “Customer Portfolio” listing of schools/facilities using your products n Company background/profile n

877.422.5548

The Leader in Publishing for Competitive Sports

Mark Goldberg, Publisher, x11 | mg@MomentumMedia.com Diedra Harkenrider, Sales East, x24 | dh@MomentumMedia.com Mike Townsend, Sales Midwest & West, x13 | mt@MomentumMedia.com

advertisin g rates A N D D E A D L I N E S

2013/2014 COLOR NET* ADVERTISING RATES Ad Size Full Page 2/3 Page 1/2 Page Island 1/2 Page 1/3 Page 1/4 Page 1/6 Page

1X $3,383 $2,686 $2,652 $2,380 $1,972 $1,683 $1,530

4X $3,179 $2,533 $2,499 $2,295 $1,904 $1,615 $1,479

6X $3,077 $2,465 $2,414 $2,193 $1,836 $1,564 $1,445

9X $2,975 $2,380 $2,346 $2,142 $1,819 $1,513 $1,393

12X $2,805 $2,261 $2,244 $2,074 $1,768 $1,479 $1,377

* Agency discount already deducted COVER POSITIONS Premiums above frequency rate Cover 4 - 20%, Cover 2 - 15%, Cover 3 - 10%

TRAINING & CONDITIONING Published nine times a year Issue Ad Deadline Materials Mails Jan./Feb. 1-3-14 1-10-14 2-5-14 Mar. 1-24-14 1-31-14 3-5-14 Apr. 2-28-14 3-7-14 4-8-14 May/June 4-4-14 4-11-14 5-13-14 July/Aug. 6-20-14 6-27-14 7-29-14 Sept. 7-18-14 7-25-14 8-26-14 Oct. 8-15-14 8-22-14 9-23-14 Nov. 9-12-14 9-19-14 10-21-14 Dec. 10-17-14 10-24-14 11-25-14 CONTACTS

Publisher Mark Goldberg, ext. 11 email: mg@MomentumMedia.com Sales Diedra Harkenrider, ext. 24 email: dh@MomentumMedia.com Materials/Sales Mike Townsend, ext. 13 email: mt@MomentumMedia.com

877-422-5548 Special Team Rates apply for companies that advertise in at least two of the MomentumMedia publications: Athletic Management, Coaching Management, and/or Training & Conditioning. Contact your MomentumMedia sales associate for more information. • Orders for covers, inserts, special business reply cards, and gatefolds are non-cancellable — Cancellations or changes in orders must be made in writing and may not be made by the advertiser or its agency after the reservation closing date. • 2-Page spread or multiple pages — 20% discount on next additional unit; 30% discount on second additional unit; and 45% discount on third additional unit and each additional unit thereafter. • Bleed ads — No additional charge. • Inserts — $4,080 net for 2-page insert; $7,880 net for 4-page insert. Rates for larger inserts available from publisher. Insert rates are based on a maximum of 80-lb. paper weight. Insert requirements available from publisher, and a sample of the insert must be sent to the publisher for approval. • Reprints or polybagging with issue — Rates available upon request. • Preferred positions — Preferred positions are granted upon availability, at the approval of the publisher. • All ad insertions confirmed by email are final unless written cancellation received 14 days before printing.

Billing & Payment Procedures • Invoices are rendered with tearsheets from each issue as published. Invoices are mailed on the issue’s distribution date and are payable upon receipt. • Payment — All payments are due in full within 30 days of billing. We accept all major credit cards. A service charge in the amount of 1.5% per month will be charged on the outstanding balance of all past due accounts. Please adjust your payment schedule to comply, as our service charge policy will be enforced. • If charges due publisher from agency for ads placed pursuant to the rate card are not paid promptly, the publisher may, at his option, collect said charges from advertiser, and agency shall execute all necessary assignments.

General Conditions: No cancellations or changes in orders after space reservation date. No cancellations or changes will be considered in effect unless written confirmation is received and acknowledged by the publisher. If an advertiser cancels its advertising schedule prior to completion of the schedule, the advertiser will be billed a short-rate as an adjustment for the number of insertions that actually ran before written cancellation was received and acknowledged by the publisher. If new copy instructions are not received by the copy deadline, the publisher reserves the right to repeat a previous advertisement or other discretionary copy of the same size, and the advertiser or

agency will be liable for the space cost at the original contracted rates. Advertisements are accepted upon the representation that advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expenses or loss by reason of any claim arising out of publication. Conditions, other than rates, are subject to change by publisher without notice. The publisher reserves the right to insert the word “Advertisement” above or below any copy that may be misconstrued as editorial material. Positioning of advertisements is at the discretion of the publisher except where

a request for a specific preferred position is acknowledged by the publisher in writing. The publisher shall have no liability for errors in key numbers, the Reader Service Section, or the Advertiser’s Directory. The publisher shall not be liable for any costs or damages for failure to publish an advertisement. No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. The publisher will not be bound by conditions printed or appearing on insertion orders or copy instructions which conflict with provisions in this rate card. As used in this section entitled “General Conditions,” the term “publisher” shall refer to MAG, Inc.

ad specifications Top

5 Prepress Tips

Ad Requirements All measurements in inches

1 Ad size should match ad specs.

2 Bleed should be pulled out 1/8” beyond trim size with all crops and marks set beyond bleed. Text must be kept with in the live area specified on ad requirments.

Non-Bleed Ad Dimensions Full Page

Two-Page Spread

2/3 Vertical

7.375 W x 10.125 H

15.5 W x 10.375 H

4.625 W x 9.875 H

3 Resolution of images should be at least 300 dpi. 4 All images and fonts need to be included with native application files. 5 Make sure all fonts are embedded when sending PostScript and PDF files.

PDF Files (preferred) 1/2 Horizontal PDF files are encouraged and should be created with the following specifications: all fonts embedded • zip compression with downsampling set no less than 300 dpi. Try to convert as many layers to a background tiff as possible. Publication Format Three-column, standard magazine size (8-1/8” x 10-7/8”) with covers and inside pages printed web off set and saddle-stitch bound, produced using a PDF-based workflow in a 100% digital, computer7.125 W x 4.8125 H to-plate environment.

1/2 Island

1/3 Vertical

1/3 Square

4.625 W x 7 H

2.125 W x 9.875 H

4.625 W x 4.8125 H

1/6 Vertical

1/6 Horizontal

1/2 Vertical 1/4 Page Macintosh Native Files We accept Macintosh native Abobe InDesign documents. All necessary images and fonts (including fonts used in EPS graphics) must be supplied. Adobe Type 1 Postscript fonts are preferred, but Macintosh TrueType fonts will also be accepted. Ads may also be supplied as high resolution TIFF or EPS files. If working in Illustrator, please convert all fonts to outlines before submitting your file. Image Files 3.4375 W x 9.875 H 3.4375 W x 4.8125 H 2.125 W x 4.8125 H 4.625 W x 2.3125 H All image files submitted with native documents should be in TIFF or EPS format. Continuous tone images, such as photographs, should be grayscale or CMYK at a resolution of 300 dpi. Low resolution image Two-Page Spread Full Page files (like the 72 dpi images commonly found on the Internet) will Live Area: appear fuzzy or pixelated when printed. 7.375 W x 10.125 H Color Conversion Live Area: Ads with graphics created in Photoshop or Illustrator should be Trim Size: 15.5 W x 10.375 H created in CMYK. Graphics that are converted from an RGB to CMYK 8.125 W x 10.875 H in these applications may have blacks that cause printing problems Bleed: at the press. 8.375 W x 11.125 H Ink Density Bleed: Trim Size: A maximum ink density of 300% is required. Rich black should be 16.25 W x 10.875 H 16.5 W x 11.125 H 1/2 Horizontal built: K-100% C-40%. 2/3 Vertical Live Area: File Submission Live Area: 7.125 W x 4.8125 H We can accept ads via FTP, CLOUD Storage, e-mail, or on CD-ROM. 4.625 W x 9.875 H Please be certain to clearly identify who the material is from and Trim Size: what issue it is intended for. All files should be sent to: Trim Size: 8.125 W x 5.625 H 5.125 W x 10.875 H production@MomentumMedia.com

Bleed Ad Dimensions

Bleed: 8.375 W x 5.75 H

PLEASE NOTE: If electronic files supplied deviate in any way from the above guidelines, we cannot guarantee accurate reproduction. questions? contact: Mike Townsend, ext. 13, Materials/Sales email: mt@MomentumMedia.com Send materials to: Mike Townsend, MomentumMedia 20 Eastlake Road, Ithaca, NY 14850 607-257-6970 • Fax 607-257-7328 or 5642 email: production@MomentumMedia.com

Bleed: 5.375 W x 11.125 H 1/2 Vertical

1/3 Vertical Live Area: 2.125 W x 9.875 H

Live Area: 3.4375 W x 9.875 H

Trim Size: 2.625 W x 10.875 H

Trim Size: 4.0625 W x 10.875 H

Bleed: 2.875 W x 11.125 H

Bleed: 4.3125 W x 11.125 H

Bleeds unavailable in sizes other than those listed.

d i g i t a l m a rk e t i n g

opportunities for online and direct email marketing WEB SITE BANNER ADVERTISING

Both AthleticManagement.com and Training-Conditioning.com offer banner ads that rotate on all pages of the Web sites. See

page 11

DIRECT EMAIL OPTIONS Tools of the Trade - a weekly e-mail newsletter is sent to 54,000 readers of our magazines (athletic directors, athletic trainers, strength coaches and sport coaches) who subscribe to this. The eNewsletter includes featured links to articles covering important areas of high school and college athletics and sports medicine that ran in media around the country.

Electronic Marketing Circulation Summary of requests from Training & Conditioning subscribers for educational product emails.

See page 12

CompanyNews - a new service to conduct email marketing campaigns for a company. We will design and send the CompanyNews to all or a portion of the Athletic Management and/or Training & Conditioning circulation.

See page 13

IndustryNews - this is another new service, “Product News & Announcements” e-newsletter series that will be emailed on a semi-monthly basis to 54,000 ATCs, coaches and athletic directors... subscribers of our magazine. See page 14

BLOGS - We will write and post Blogs on our electronic media and Google. Ask your rep. for details.

Electronic Marketing Circulation Summary of requests from Athletic Management subscribers for educational product emails.

College Readers’ Email Addresses: Athletic Directors/Asst. & Assoc. Athletic Directors . . . . . . . . . . . . . . . . . . . . . . . . . . 3,477 Other Athletic Department Administrators & staff . . . . . . . . . . . . . . . . . . . . . . . . . . 4,300 Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7,777

High School Readers’ Email Addresses: Athletic Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,045 Other Athletic Department Administrators & staff . . . . . . . . . . . . . . . . . . . . . . . . . . 3,768 Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,813

Total Email Addresses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25,590 Email addresses used for Tools of the Trade, Company News and Industry News

d i g i t a l m a rk e t i n g

web sites About our web sites

• Headlines updated daily •W eekly and monthly blogs cover timely news topics • P ast issues of Athletic Management and Training & Conditioining are archived, searchable by topic and publication date on their respective Web site • P roduct/Vendor search component utilizes AthleticBid.com, our online buyer’s guide

• New product announcements • Educational videos •V ertical banner rotates on all pages of Web site for one year, along with other advertisers’ banners.

AD SPECS: Vertical Banner Ad

Ad Rates:

160px wide x 600px high — 72dpi • Include specific URL where the banner is to link. • Animation is allowed up to 5 cycles, but no Flash application. • Format: JPEG, GIF

ATHLETICMANAGEMENT.COM More than 10,000 unique visitors per month

Per Month-$300 Six Months-$1,600 Full Year-$3,000 All rates are net.

TRAINING-CONDITIONING.COM More than 13,000 unique visitors per month

d i g i t a l m a rk e t i n g tools of the trade Requested by 54,000 subscribers of Athletic Management, Training & Conditioning, and Coaching Management that include athletic directors, equipment and facility managers, sports medicine and fitness professionals, and coaches. Tools of the Trade reviews the week’s media coverage on important issues in high school and college athletics and sports medicine developments, and provides original editorial content on current athletic administrative trends and events. Emailed every Monday the branding opportunities for advertisers in this e-newsletter include: • Four banner ad options • Product showcases • Case studies • Text ads

Rates

Specs

• 120px wide x 240px high/72dpi • 150KB maximum file size • Include specific URL where the banner is to link. • Animation is allowed up to 5 cycles, but no Flash application. • Format: JPEG, GIF.

Magazine advertisers: $250 for 1x banner ad insertion Non-magazine advertisers: $400 for 1x banner ad insertion Frequency discounts are available— contact your MomentumMedia salesperson for specific pricing.

Materials due seven days before publishing date.

2 0 1 4 T O O L S O F T H E T R A D E calendar Issue # Date

Product Showcase

TT 10.1 Jan. 6 AFCA Preview TT 10.2 Jan. 13 Rehab/Therapy Techniques TT 10.3 Jan. 20 Track Equipment TT 10.4 Jan. 27 Plyometrics & Power Training TT 10.5 Feb. 3 Baseball Equipment TT 10.6 Feb. 10 Apparel & Uniforms TT 10.7 Feb. 17 Fundraising & Promotions TT 10.8 Feb. 24 Gym Facilities & Equipment TT 10.9 March 3 Antimicrobial Products TT 10.10 March 10 Knee Braces TT 10.11 March 17 Basketball Equipment TT 10.12 March 24 Indoor Surfaces TT 10.13 March 31 Volleyball Equipment TT 10.14 April 7 Football Equipment TT 10.15 April 14 Synthetic Turf TT 10.16 April 21 Football Conditioning TT 10.17 April 28 CSCCa Preview TT 10.18 May 5 Outdoor Facilities TT 10.19 May 12 Scoreboards TT 10.20 May 19 Nutrition TT 10.21 May 26 Rehab Equipment TT 10.22 June 2 AEMA Preview TT 10.23 June 9 NACDA Preview TT 10.24 June 16 NATA Preview TT 10.25 June 23 Fitness Facilities TT 10.26 June 30 NSCA Preview

Issue # Date

Product Showcase

TT 10.27 July 7 Weight Room Surfaces TT 10.28 July 14 Bleachers & Seating TT 10.29 July 21 Field Maintenance TT 10.30 July 28 Ankle & Footcare TT 10.31 Aug. 4 Heat Illness Prevention/Treatment TT 10.32 Aug. 11 Basketball Facilities & Gear TT 10.33 Aug. 18 Aquatic Exercise & Facilities TT 10.34 Aug. 25 Surfaces & Covers TT 10.35 Sept. 1 Baseball/Softball Coaching Aids TT 10.36 Sept. 8 Locker Rooms TT 10.37 Sept. 15 Fundraising & Promotions TT 10.38 Sept. 22 Nutrition TT 10.39 Sept. 29 Track Equipment TT 10.40 Oct. 6 Gymnasium Components TT 10.41 Oct. 13 Lower-Body Strength TT 10.42 Oct. 20 Pain Management TT 10.43 Oct. 27 Hot & Cold Therapy Products TT 10.44 Nov. 3 Facility Solutions TT 10.45 Nov. 10 Strength Training & Cardio TT 10.46 Nov. 17 Baseball/Softball Facilities TT 10.47 Nov. 24 NFCA Preview TT 10.48 Dec. 1 NIAAA/NFHS Preview TT 10.49 Dec. 8 AVCA Preview TT 10.50 Dec. 15 Electro/Laser/Light Therapy TT 10.51 Dec. 22 ABCA Preview

d i g i t a l m a rk e t i n g

NEW

customize your message

Co. News

Company News

We will create a customized electronic marketing piece for your company, and send the CompanyNews to all or a portion of our Athletic Management and/or Training & Conditioning circulation.

COMPANY NEWS

You are receiving this newsletter because you have signed up to receive e-mail from Athletic Management. Your email address has not been given to any third parties.

Having trouble reading this email? View it in your browser.

Cost: 8 cents per name, minimum 10,000 names or $800 net

SPECS

• One to four articles • One to four graphics/photos at 72 dpi • Company logo at 72 dpi • Include specific URL where the banner(s) should link. Maximum 8 links. • Animation is allowed up to 5 cycles, but no Flash applications. • Format: JPEG, GIF • Materials due 10 days before email date.

LEADS

Our innovative tracking system reports exactly who is looking at the features in your email piece and then we provide you with these subscriber’s names, job title, school and contact information. Great way to send a customized message to your target market.

To unsubscribe, click this link To change your email address, click this link To forward this newsletter to a friend, click this link Be sure to add lists@momentummedia.com to your address book or safe sender list so our emails will always get to your inbox!

NEW

d i g i t a l m a rk e t i n g

A Cost-Effective Way to Reach Decision Makers and Receive Leads industry News

A new way for companies to distribute “Product News & Announcements” is with Industry News. This e-newsletter series will be emailed to 54,000 athletic directors, sports medicine professionals, and coaches, the subscribers of our magazine who have opted to receive electronic marketing from us. There will be 2-8 companies participating, and each company will have a product photo or company logo, a link to read their announcement, and a link to their web site. Industry News is emailed on a semi-monthly basis. Cost: $395 net

SPECS

• Introductory paragraph (60 words) and a short headline. • One article in word document with a headline • One graphics/photos, at 72 dpi • Company logo at 72 dpi • I nclude specific URL where the banner(s) should link. Maximum 3 links. • Animation is allowed up to 5 cycles, but no Flash applications. • Format: JPEG, GIF • Materials due 10 days before email date.

LEADS

Our innovative tracking system reports exactly who is looking at the features in your email piece and then we provide you with these subscriber’s names, job title, school and contact information. Looking for a cost-effective way to reach YOUR audience...use the IndustryNews.

2014 Schedule Issue IN

# 2.3

Emails Jan. 15

Issue IN

# 2.27

Emails July 9

2.5

Jan. 29

2.29

July 23

2.7

Feb. 12

2.31 Aug. 6

2.9

Feb. 26

2.33 Aug. 20

2.11 March 12

2.35

Sept. 3

2.13 March 26

2.37

Sept. 17

2.15 April 9

2.39 Oct. 1

2.17 April 23

2.41 Oct. 15

2.19 May 7

2.45 Nov. 5

2.21 May 21

2.47 Nov. 19

2.23

June 4

2.49 Dec. 10

IN 14

2.25

June 18

2.50 Dec. 17

value - added benefits

more than just an ad

Advertisers receive benefits beyond just an ad. Companies that invest a minimum of $3,000 (net annually) start to earn Advertiser Rewards. Here are the levels of spending and total estimated added-value benefits an advertiser receives: B P S G D Bronze

Silver Gold

Platinum

Diamond

ADVERTISER REWARDS (all dollar values are shown as net) Level Dollar Investment Total Estimated Value

B S G P D

BRONZE

$3,000- $4,999

$1,900

SILVER

$5,000- $9,999

$4,900

GOLD

$10,000 - $14,999

$9,950

PLATINUM

$15,000 - $19,999

$14,600

DIAMOND $20,000+ $19,650+

EDITORIAL OPPORTUNITIES

Editorial is an opportunity to explain your product’s advantages and benefits. It is an extension of your advertising program, better known as PR, and another reason why your advertising program with MomentumMedia will be successful.

• Product Profiles - Consists of a 70-word product/service description with a color photo/logo and are available to All advertisers in applicable issues.

• Product Launch – 1/4-page format with bullet points highlighting features and benefits of your company’s new or revised product or service emphasizing company phone and Web site. Bronze level and higher. B S G P D • C ustomer Testimonial or Company News - 1/3-page-column to show how your company has solved an athletic department’s needs and highlight your successful customer’s programs.

SGPD

• Suppliers Web Site Directory – A special section of the June/ July Athletic Management and/or the July/August Training & Conditioning for you to showcase Web site features. S G P D • Company Forum -A section in the Athletic Management and/ or Training & Conditioning Buyer’s Guides in which qualified advertisers describe how they can meet the needs of today’s athletic and sport medicine programs. S G P D • Case Study -A full-page article written by a customer or a qualified independent third-party person about a specific problem, purchase, installation or rehab situation. Company contact information, logo and a photo will be included. G P D • Q&A – A full-page article will be presented in an interview format with the question stated, followed by the response given by your company representative. Company contact information will be included. P D

• Literature Distribution – Advertisers in specific issues are invited to send literature that will be distributed at key trade shows. Offered to all advertisers in specific issues.

ELECTRONIC

• Product Showcase – An electronic version of product profiles or shorter text ads appear in our weekly email newsletter, Tools of the Trade. S G P D • PDF Pages – A company’s sales and marketing material PDFs are accessible on the online product search engine AthleticBid. com. S G P D • Editorial Supplements – The Athletic Management and Training & Conditioning buyer’s guides, and editorial supplements will be ePublisher during the year with ad, video, links to company Web site, and appear on AthleticManagement.com, TrainingConditioning.com and/or in Tools of the Trade. Pertains to advertisers in buyer’s guides or supplements only. • Advertorials – To showcase your successful customer programs or educate readers about your product, full-page Q&As and Case Studies along with some advertorials will appear in Tools of the Trade. G P D

DIRECT MAIL

Free, one-time use of Athletic Management and/or Training & Conditioning mailing list. P D

No other publication serving the competitive sports market provides as many value-added benefits to advertisers. Programs can be customized to fit advertiser needs.

DISCLAIMER: Product profiles may be repeated, but other benefits (i.e., 1/3-page Customer’s Testimonial, Full-page Case Study or Q&A) are only allowed once per title. Advertiser assumes responsibility for content/photo/spelling in all advertising and benefit materials.