THE BRAND
A MATURE BRAND 20 YEARS OF CREATION
Belgian fashion designer studied at the Antwerp’s Royal Academy of Fine Arts ---------------------------------------------------1984 – 1987: Martin Margiela assists J.P. Gaultier ---------------------------------------1988: Founding of Maison Martin Margiela in Paris ---------------------------------------1998 – 2003: designer for Hermès --------------------------------------------------------------2002: Renzo Rosso becomes MMM partner and majority share holder
THE AVANT-GARDIST ARTISAN
A TRUE ARTISAN
A brand focused on the PRODUCT
An INTIMATE, PERSONAL and EXPERIMENTAL approach
A TIMELESS style
AVANT GARDIST
A pioneer (deconstruction, second life to garments)
A style that continuously challenges the conventions of fashion
A critical view of the consumer society
A REAL PHILOSOPHY… RATHER THAN A STRATEGY
MAISON COMMUNITY APPROACH The designer never appears in public
CRAFTSMANSHIP ESSENTIALITY TIMELESSNESS
TRANSFORMATION REINTREPRETATION « There is always a Margiela way to do it »
THE BRAND CODES WHITE
NO LOGO
REFINED ROUGHNESS
Original label before the creation of other lines
Other lines label
« the soul of the familiar »
Absence of signature Confidentiality & initiation “Understatement” luxury
Raw Materials Simplicity “Art brut”
NO LOGO
LUXURY REDEFINED
In recent year the word luxury has become synonymous with ostentation; however, with the credit crunch, there is a growing sense that ostentation and conspicuous consumption is in poor taste. The redefinition of luxury for the post-crisis era is discreet luxury that speaks about detailing, highest quality, immaculate craftsmanship with a creative twist.
« 20 YEARS » FASHION SHOW (PARIS, OCTOBER 2008)
« 20 YEARS » EXHIBITION (Antwerp; Munich)
A BRAND ON THE MOVE
EYEWEAR 2007
FINE JEWELLERY 2008
DESIGN 2010 (salone del mobile Milan - April 09)
PRESS RELEASES – MORE EXPOSURE THAN CHLOE & STELLA MCCARTNEY
PRESS RELEASES – MEN’S FASHION
KEY FIGURES
70M€(+24%)in 2008
A WELL DEVELOPPED RETAIL NETWORK
A WELL BALANCED WORLDWIDE SALES
70
20 2003
2008
WOMAN: 60%; MAN: 40%
500 POS 17 Boutiques 19 Shop in shop
15% 14% 13% 11% 11% 11%
US Italy Japan Asia France Eastern Europe
17 BOUTIQUES IN 16 CITIES
MILAN
LOS ANGELES
ST PETERSBOURG
HONG KONG
LONDON