NET-A-PORTER History & Summary Net-a-Porter Group Limited • • • • • • • • •
London-based, privately held online luxury retailer Founded in June 2000 Founder and chairman: Natalie Massenet < 300 designer brands Profitable sine 2004 Acquired by Richemont in 2010 Value in 2010: $533 million 4 million visitors/month worldwide Delivers 170 countries
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Niche Capitalization of 4 Major Trends • • • •
Collaboration of big brands and designers Online shopping Fast fashion Pop-up stores
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Niche Revolutionized online shopping • • • •
Hybrid between online store and magazine Runway-fresh fashion available to public Focus on customer service Exclusive collections
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Innovative Features – High Customer Engagement Social Media Sites & Apps • • • • •
Facebook Twitter You Tube iPhone/iPad App Smartphone App
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Innovative Features – High Customer Engagement Net-a-Porter Live • • • •
Digital world map Follow real-time purchases anywhere in the world Global customer interaction Secure
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Innovative Features – High Customer Engagement Virtual Magazine • • • •
Publicized weekly Hottest fashion news Share, like, create a wish list Shop the look
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Innovative Features – High Customer Engagement Net-a-Porter TV • • • •
Browse exclusive video content 4 different channels Share, like, embed, comment Shop Television
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Innovative Features â&#x20AC;&#x201C; High Customer Engagement Pop-Up Store Campaigns
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Business Model/Revenue Streams Sales of Luxury Fashion Goods • • • • • •
B2C commerce Application of Merchant Method Targets money rich, time poor customer Aim at converting visitors to customers $100+ million/year in revenues Benefits from current market developments and e-commerce advantages • Growth and diversification strategy
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Promotional Opportunities for Marketer “Hardware” on Offer • • • • • •
Digital magazine Advertorials High impact display Awarded Magazine App Net-a-porter TV Bi-annual print magazine
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Promotional Opportunities for Marketer “Software” on Offer • • • • •
High traffic, great visibility 360 degree customer engagement Access to international, luxury customer base Great reputation ( award-winning website) Community of exclusive designers
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Navigation
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER Navigation
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation
NET-A-PORTER
THANK YOU FOR YOUR ATTENTION!
Mona Johanna Thelemaque
1 March 2012
Online Marketing Presentation