e t i h W p o T Kraft
t h g i r b When Smart mee ts
Kraft Top White
100% recycled
100%
fresh fibre
Sustainable by Design
mondigroup.com
t s u j e r a s Some thing
R E T T E B HER. TOGET
Like salt and pepper, movies and popcorn, or a stunning brand appearance and a responsible packaging choice. Packaging is more than just a functional sleeve for the product. It plays the role of an important brand ambassador with a direct influence on consumers’ purchase decisions at the point of sale. While brands don’t want to compromise on profile
So when it comes to brand value, it’s also
and shelf impact, they must respond to
about what’s behind the shiny packaging
the growing demand for responsible
surface. To support brand owners and
use of resources and sustainable consumer
retailers in presenting their products both
lifestyles, and at the same time tap
in a radiant and responsible way, Mondi is
economic advantages.
introducing a new winning combination. Our innovative Kraft Top White grade scores beyond the obvious – with external and internal beauty. That makes it not only bright, but also smart.
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Innovative two-ply product concept Unique product composition: top layer, white hardwood pulp; bottom layer, recycled fibre Printability and appearance benefits of a white top kraftliner
Economic advantages of a recycled fibre bottom layer
For all applications that don’t require 100% fresh fibre High strength allows further packaging weight reductions
Make smart choices due to High brightness and low roughness to meet increasingly demanding printing requirements Good runability in converting due to excellent cross- and machine-direction profiles Top-class strength for reliable product protection A wide substance range from 115–175 gsm One-stop-shop: an extensive choice from a full-range containerboard portfolio – all from one supplier Availability with FSC® or PEFCTM certification Being in line with Mondi’s Sustainable Product criteria1
Our new winning combination for Food & beverages
Retail & e-commerce: shelf-ready packaging, POS displays,
Paper & packaging: customised packaging
trays, e-commerce packaging, consumer durables
1 For further information please see Mondi’s Sustainable Development report https://www.mondigroup.com/en/sustainability/
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ProVantage Smartwhite
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The smart alternative to White Top Kraftliners ProVantage Smartwhite is an innovative product that combines the excellent quality features of a premium White Top Kraftliner with the sustainability benefits of a recycled solution. It is the right option if you are looking for a compelling brand experience and top shelf impact. The white fresh fibre top layer shows superior surface appearance and best-in-class fibre formation, making ProVantage Smartwhite a top printability performer among uncoated containerboard grades. The recycled fibre bottom layer allows for a responsible choice. Both together provide excellent strength and reliable product protection. ProVantage Smartwhite is available in a wide substance range to best fit your packaging requirements.
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Product specifications Basis weight* Moisture SCTCD
g/m2
115
125
175
%
7.8
7.8
7.8
kN/m
2.55
2.78
3.54
Bursting strength
kPa
357
375
508
Scott Plybond
J/m
300
300
280
Cobb60 (top)
g/m
30
30
30
%
82
82
82
ml/min
250
250
300
Brightness (top) Bendtsen roughness (top)
2 2
* The full substance range is available at mondigroup.com/krafttopwhite
Kraft Top White
0% 10 recycled
100%
fresh fibre
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n o i t a v Innedoby –y power g-edge technolog cu ttin
Mondi’s new Kraft Top White offering is
The investment in the state-of-the art
enabled by PM19 (paper machine 19), a
containerboard machine is only one aspect
brand-new paper machine featuring the
of an extensive modernisation and expan-
latest technology. This new machine at our
sion programme at our Central European
Ružomberok site in Slovakia will open new
mill. It also includes the establishment of
processing capacities for recycled paper,
an automatic warehouse storage area for
mainly of local origin. The central location
end products, a recycled paper line and re-
of the production facility guarantees short
cycled storage area, as well as an effluent
lead times to our clients all over Europe.
treatment plant and the development of the surrounding infrastructure.
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PM19 in figures Width
5.30 metres
Production capacity
300,000 tonnes/year
Recycled paper consumption
more than 200,000 tonnes/year
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t h g i r b When Smart mee ts Be bright, be seen with excellent printability
Printed on Color Copy 160 g/m2
Unlock savings potential Make a responsible choice with recycled fibre Buy from a high-volume partner with high supply security
Mondi Marxergasse 4a | 1030 Vienna | Austria T +43 (0)1 790 13 - 0 info.cb@mondigroup.com mondigroup.com/containerboard