moochi edition - summer 14 dress week

SUMMER DRESS WEEK COLLECTION 2014

art

celebrate

the of DRESSING UP

ELEVENTH

2

CELEBRATE THE

art OF DRESSING UP

as calendars begin to fill with summer weddings, end-of-year celebrations and holiday events, dress week has arrived again just in time to come to the party.

A GIFT FOR YOU 10 essential treats to create your perfect look

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EVENT SCHEDULE your guide to what’s happening in your nearest moochi store

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GUIDE TO OCCASION DRESSING the formula for chic occasion dressing

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THE DRESS WEEK LINE-UP 10 must-have moochi styles to dress you up for summer

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GET POLISHED book your bespoke in-store moochi nail art appointment

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this week, we release a chic collection of ten beautiful styles to dress you up for summer, and while we do it we will also be celebrating the very art of dressing up with events and treats planned for all moochi stores over the weekend. see page 5 to see what’s happening in your nearest store. this summer, a mix of sheer splicing, embroidered lace, silk, full tulle skirts, and bold colours ensures there is something for everyone in our dress week line-up – laidback types can keep it pared back in the more casual navigate playsuit and vital shift dress, while the easy-to-wear beyond maxi and sleek midi-length mixt dress are the answer for day to night dressing. turn to page 6 to seek out your style. and finally, we all know the next best thing to a getting dressed up in a great new outfit is all the little things that go with it… from essential beauty products to help you complete the look to delicious treats to sweeten the moment, our coveted gift with purchase offer is back featuring more than $200 worth of goodies. see page 4 for details.

DOUBLE THE LOVE

so come in, get dressed and feel good! enjoy dressing up in moochi

our personal stylist’s tips for working dress week styles into your wardrobe

ON THE COVER model juliette from red11, wears the evoke dress PHOTOGRAPHY stephen tilley HAIR kath gould for redken MAKEUP kiekie stanners for mac cosmetics

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WE’RE GIFTING YOU 10 TREATS VALUED AT OVER $200* SPEND $350

AT DRESS WEEK*

flossie concierge voucher

1 5

2

4

essie nail polish

go healthy go anti-wrinkle collagen support

redken mess around 10 disrupting cream-paste

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7

rexona invisible dry antiperspirant

qvs angled foundation brush

3

plantae day lotion

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moochi xx QVS weekend bag

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9

via hair knots

the collective voucher

*while stocks last, terms and conditions apply

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WHAT’S HAPPENING IN STORE 09 OCT SPRING 2014

NEWMARKET

674

GAME-CHANGING

LOOKS

Celebrating

OCCASION STYLING WORKSHOP

NEW ZEALAND

FASHION

why you NEED TO WEAR

CULOTTES

Moor

join us for a summer occasion styling workshop presented by fashion quarterly’s fiona hawtin, sally-ann mullin and sarah murray while you enjoy cocktails, canapes and a mac cosmetics makeup station. rsvp@moochi.co.nz.

6-8pm

than a woman

EXOTIC FASHION ADVENTURES IN MOROCCO

NEW ZEALAND FASHION WEEK’S OFFICIAL MAGAZINE

09 OCT

WELLINGTON

THE ART OF DRESSING UP

hosted by moochi personal stylist ayla surtees and the moochi lane team, preview the dress week collection while we present styling tips for all occasions over contreau cocktails and canapes. email lane@moochi.co.nz to rsvp.

6-8pm

10 OCT

ALL STORES

ENJOY MIONETTO

celebrate the in store launch of dress week with us over a complimentary glass of bubbles from mionetto. all purchases over $350 will receive a coveted dress week gift with purchase (limited numbers available).

11-6pm

10 OCT

CHRISTCHURCH

GET RACE READY

book an appointment with moochi personal stylist ayla surtees for a 30min one-on-one styling session to equip you with the perfect dress and accessories for your cup week celebrations or any upcoming event. email inn@moochi.co.nz to book.

10-4pm

11 OCT

HIGH STREET

NAIL ART BAR

flossie.com concierge nail artist heather vette will be in store creating bespoke moochi nail art gel manicures – see page 17 for details.

10-5pm

11 OCT

PONSONBY

NAIL ART BAR

flossie.com concierge nail artist imogene bevan of pop nails will be in store creating bespoke moochi nail art gel manicures – see page 17 for details.

10-5pm

11 OCT

NEWMARKET

NAIL ART BAR

flossie.com concierge nail artist tanya barlow of hello tanya nails will be in store creating bespoke moochi nail art gel manicures – see page 17 for details.

10-5pm

12 OCT

ALL STORES

THE BREAKFAST CLUB

breakfast is on us this sunday with a complimentary serving of yoghurt from our friends at the collective dairy.

10-1pm

5

art

celebrate

the of DRESSING UP this week, we release a chic collection of ten beautiful styles to dress you up for summer, and while we do it we will also be celebrating the very art of dressing up with events and treats planned for all moochi stores over the weekend. see page 5 to see what’s happening in your nearest store.

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MIXT DRESS

crafted from panels of solid silk crepe de chine and sheer embroidered silk organza, this dress features flatteringly positioned glimpses of skin. an elegantly sexy dress for all your special occasions.

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FLIRT DRESS

lightweight and fluid, the flirt dress is the ultimate party dress for fun, playful types. in a perfect party pink.

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BEYOND DRESS

the beyond dress is effortlessly elegant and alluring, with a daring drape and beautiful strap detail through the back. the rich cobalt blue makes this a statement choice for your summer events.

VITAL DRESS

a dress for all occasions and seasons. with subtle details like the angled sleeve, tiered shoulder inserts and a reversible neckline, the fully lined vital dress goes from day to dark with a change of accessories.

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EVOKE DRESS

we love the simple, chic femininity this dress brings with its relaxed fit, tapered hem and long-length fringing that creates dramatic movement as you walk.

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DOLL DRESS

a softly cocooned body gives this dress a modern feel, while the sweetheart neckline confirms its fun and youthful femininity. a sheer woven yoke makes the doll dress a versatile and faultless option for cocktails and summer parties.

aisle dress a maxi for all occasions, the tiered aisle dress in a glossy and luminous teal green silk will turn heads with its feminine bodice panel and cinched waist a beautiful dress for all body shapes. #moochidressweek

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FOLD DRESS

this expertly draped dress is cut for a relaxed yet flattering fit, with close attention paid to the asymmetric silhouette and front tuck detail. created in a sheer fabric with a knit lining, this is sophistication and style, suitable for all your summer events.

DOUBLETTE DRESS

a feminine, flattering, and above all else, fun option for an evening event, this style is created in two pieces - a black cami top a full, black mesh skirt. wear them together for a modern, look or double the love with separates - this skirt would look great with a relaxed tee and sandals for a more casual option.

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NAVIGATE

PLAYSUIT

put the spotlight on effortless style in the navigate playsuit with nautical styling in navy and white. perfect for daytime dressing with a wide brimmed hat and sunglasses - or, take it to your after-hours events by dropping the shoulders and adding a heel.

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CROSSED JUMPSUIT

mixing a modern collar and lapel with the same wrap-front design that made last summer’s wrapped jumpsuit a customer fave, this is a must-have for this season.

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A STROKE OF GENIUS flossie.com nail artisans have created bespoke nail art to celebrate dress week and will be in selected stores saturday 11 october. book in quick using the app.

NEWMARKET - tanya

barlow is an amazingly creative talent with a passion for pop culture, you’re sure to walk away with the coolest and quirkiest nails in town

PONSONBY - imogene from pop nails has feet firmly planted in the fashion world. her bold designs are always on-trend and creative

our own bespoke nail art

HOW TO BOOK

HIGH ST

– heather vette has an incredible attention to detail and an interest in keeping up with the latest international nail art trends, she’s constantly ahead of the game

1. download the app 2. select gel manicure 3. select store for sat 11 oct 4. select the time 5. request and wait to hear back from us!

inspired by art in dressweek colours

FLOSSIE AT WORK

TRY IT – included in the gift with purchase is a $30 voucher for you to use on flossie.com concierge. give it a go – we have and we’re addicted!

bringing you the most talented nail artists and brow technicians to your workplace. super discrete, you can even get your nails done while you’re having a meeting!

WIN the ultimate flossie concierge pampering package worth over $750

FLOSSIE CONCIERGE an app where busy women can request, book and pay for last minute hair & beauty services at top salons via their smartphone.

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JENINE CROSSAN CREATOR - FLOSSIE.COM

ENTER ON FACEBOOK HERE

‘i wanted to create something for time-poor, busy women like me who always want it last minute and straight away’

the dress code guide whether its sleek and sophisticated or casual and relaxed, learn how to dress the part with our formula for chic occasion dressing… done your way.

THE

BLACK

SUMMER

TIE

COCKTAIL

SUMMER

BBQ

ALL-ROUNDER

PARTY

WEDDING

THE

DOUBLETTE DRESS

FLIRT DRESS

DOLL DRESS

NAVIGATE PLAYSUIT

FOLD DRESS

QUILTED LEATHER JACKET

JACKSONVILLE JACKET

CURB JACKET

DAPPER JACKET

RIDER CROP JACKET

ESPY FLATS

WRAPT HEEL

put your best foot forward in our handcrafted boutique leather moochi shoes FLY HEEL

SNIP BOOT

complete the look with eye-catching details like the perfect piece of jewellery or statement clutch

the no-makeup, makeup look

inspired by the french riviera

BARBED NECKLACE

glisten up with metallic eyes

SEQUENCE BRACELET

miranda kerr says summer in pink

SERPENT BRACELET

as seen on the streets of europe

BARBED BRACELET

art

the of DRESSING UP

as a part of

presents

art

the of join us for a summer occasion styling workshop presented by DRESSING UP FASHION QUARTERLY while you enjoy cocktails and canapes join us for a summer occasion styling workshop presented by FASHION QUARTERLY editor FIONA HAWTIN, fashion editor SALLY-ANN MULLIN & beauty editor SARAH MURRAY while you enjoy cocktails and canapes moochi refinery, teed st, newmarket 6pm thursday 9 october limited numbers rsvp@moochi.co.nz

FIONA HAWTIN

editor, fashion quarterly

SALLY-ANN MULLIN

fashion editor, fashion quarterly

SARAH MURRAY

beauty editor, fashion quarterly

moochi refinery, teed st, newmarket 6pm thursday 9 october limited numbers rsvp@moochi.co.nz

SPRI NG

674

4040

WE’RE GIVING AWAY WE’RE GIVING AWAY G

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2014

tinDg raLAN lebZEA CeNEW

1-YEAR SUBSCRIPTIONS

1-YEAR SUBSCRIPTIONS

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why you AR WE NEED TO

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CULOTT

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womNan than aIC FA SHIO CCO RO

EXOT ES IN MO NTUR ADVE

to win simply attend the Fashion Quarterly to win simply rsvprsvp and and attend the Fashion Quarterly summer occasion styling workshop on 9 october summer occasion styling workshop on 9 october. winners be drawn at random and notified email 10 october winners will bewill drawn at random and notified by emailby friday 10 friday october

ION AND FASH ZINE NEW ZEAL IAL MAGA OFFIC WEEK’S

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DOUBLE THE LOVE personal stylist ayla, shares her tips on how to dress these key styles up for a special event and pare them back for everyday to create a cohesive, wearable wardrobe FROM DESK...

VITAL DRESS - a simple shift dress is such a

versatile shape. this style features a reversible neckline that goes from high to v-neck with a quick spin.

...TO DAYTIME

LETHAL BOOT

BARBED NECKLACE

‘i would wear this to work with an ankle boot’

WRAPT HEEL

‘change it up with a strappy heel for drinks or a garden party’

‘a leather jacket is a modern classic to invest in now and enjoy forever!’

QUILTED LEATHER JACKET FLY HEEL

CROSSED JUMPSUIT

...AFTERDARK

a jumpsuit is a great option for girls who prefer a no-fuss but modern look, and you can’t go wrong in classic black.

‘this style works well with casual flats for an easy weekend look – very little effort required!’

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‘dress it up with the mesh fly heel and a leather jacket for after dark’

GET THE LOOK

BLACK ESPY

WEEKEND...

...TO RESORT

BEYOND DRESS

sometimes you just need that stand-out dress that will never fail you. the colour is key, and this dress lives up to its role in a rich sapphire blue that won’t easily be forgotten!

COCKTAIL...

SNAKE NECKLACE

‘for a luxe beach or pool-side look, this dress is an easy slip on style to team with your bikini on holiday’

‘this dress works perfectly for cocktail or black tie dress codes with the right accessories – it’s brafriendly and with a beautifully draped back’

GET THE LOOK

‘with such a bold dress colour, keep your look modern and chic with a pared back makeup look that focuses on flawless skin and minimal eye makeup’

GET THE LOOK

MUSE SLIDE

RIDER CROP JACKET

PERSONAL SHOPPING & STYLING our new complimentary styling service is designed to take the guess work out of shopping and help you build a wearable wardrobe to elevate your everyday.

choose from the appointments below BIRTHDAY WISHLIST BRIDESMAID COLLECTION THE BIG EVENT SUITCASE STYLER WARDROBE REFRESH HOT MAMA PERSONAL SHOPPING SHARED SESSIONS

to book your complementary appointment or for more information, call 0800 MOOCHI or email hereforyou@moochi.co.nz (no minimum spend required)

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view full collection at moochi.co.nz or book an appointment on 0800 MOOCHI