TWELTH WINTER DRESS WEEK COLLECTION 2014
TENTH
UP YOUR
CULTURE CRED
THE NEXT BIG THINGS IN FASHION
PRETTY SHINY THINGS
THE MUST-HAVE JEWELLERY EDIT
THE 6 BEAUTY PRODUCTS EVERYONE NEEDS NOW gifted with purchase
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NEW COVETED STYLES FOR EVERY OCCASION
& how to pull it all together
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the dress week collection WINTER 2015
12 coveted dresses for modern occasion dressing
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a gift for you
an edit of essential gifts for fresh winter beauty
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the dress week experience
find out what’s happening in store and celebrate with us
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coffee time
meet the creator of the limited edition mojo x moochi coffee blend
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finishing touches
complete the look with statement jewellery and party-worthy accessories
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the new wave
meet the up-and-coming style setters and discover their party style
on the cover: model wears the flow maxi, fur scarf & ear cuff PHOTOGRAPHY steve tilley MODEL maia cotton HAIR natasha mcknight for redken MAKEUP danielle xi for mac cosmetics
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WINTER 2015 DRESS WEEK
from high-drama silhouettes to soft, sculptural party dresses, the winter 2015 dress week collection is designed to impress with a rich opulent spirit and head-turning details. cohesive yet varied, the collection features 12 sleek designs for every occasion, with a design to please the most fashion-forward and classic dresser. #moochidressweek
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THE NIGHT OWL these party dresses will see you through all your special winter occasions in chic after-dark style. the charmed dress bows a nod to 70s revival with its flirty mini length and chic flared sleeve, while the flow maxi shines in a luxe grey silk for a head-turning evening look.
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THE POWER COUPLE opulent winter dressing at its best. the enchant top and enchant skirt is designed as a two-piece look, the plush velvet kimono style enchant top perfectly balances the vintage lace enchant skirt for demure-but-daring style, or both will stand individually as statement pieces for your winter wardrobe.
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04 THE STATEMENT DRESS WEEK
the award dress more than lives up to its name as red-carpet worthy in a satin backed crepe. play with the kimono shape using the self-ties to cinch the front or the back or reverse the dress for your choice of two high drama necklines.
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GREAT LENGTHS
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feminine and flirty, the flow maxi will be your new favourite for after-dark dressing. this classic cami style dress is elevated with an asymmetrical shoulder frill detail and high-low hem in a rich tangerine silk crepe de chine.
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ETHEREAL EVENTWEAR
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dreamy fabrics and playful cuts elevate these dress styles to out of this world. inspired by playful ballet style but with a contemporary, grown-up edge, the captivate dress reflects fun fashion in a figure-skimming spot mesh while the motive dress is a strong, statement style for girls who like their pretty mixed with a touch of edge.
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08 THE SHOWSTOPPER DRESS WEEK
with a wide leg silhouette that’s key for the season, the swan jumpsuit will be loved by girls who like to stand out in a crowd. soft pleated detailing adds an irresistible femininity, while the pant leg cements this as a directional piece for fashion lovers.
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10 STYLE SHIFT putting a contemporary twist on the quintessential shift, the lustrous navy silk enthrall dress blurs the lines between soft and sculptural with the attached cape draping beautifully over the shoulders. the allure dress takes texture to an ultra-luxe place with in a black velvet burnout stripe.
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THE CONTEMPORARY CLASSICS black is the new black - sometimes you can’t go past this timeless shade for ultimate all-occasion style and with these new pieces you don’t have to. the award dress is a modern maxi created in a rich, satin backed viscose crepe that feels amazing on and drapes beautifully and the new fold maxi features an architectural silhouette in an exclusive pleated chiffon. complete your celebration style with the triumph jacket, a modern biker in a heavy duty, pebbled leather - the ultimate leather-luxe investment piece.
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OUR GIFT FOR YOU we have curated a gift bag full of six essential items to get you through winter occasions, gifted with every dress week purchase (limited to one per customer, while stocks last)
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GET FLOSSIED treat yourself to on demand hair & beauty services that you can request and book via the mobile app with $30 off. (auckland & wellington only)
REDKEN ANTI SNAP
a leave in treatment to help restore distressed hair with a 5-in-1 damage protection against blow drying and thermal tools, leaving it healthy, manageable and shiny.
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4 ADD SOME MOJO moochi together with mojo coffee, have created a medium bodied blend, that is round, smooth and defined with a buttery feel. PLUS a free coffee voucher to redeem at any mojo cafe
ESSIE NAIL POLISH if your nails are not done, you are not dressed says essie creative director. achieve a long lasting, high shine finish with your new essie nail polish
5 VIA METALLIC CLIPS add a touch of luxe with these chic hair clips from via. wear together or seperately, have fun! 020
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DERMALOGICA BOOSTER TRIO rev up your skincare regime, no matter what your skin condition. achieve your healthiest skin this winter with the booster trio range
THE DRESS WEEK EXPERIENCE your guide to what’s happening in store – come in and celebrate with us 1-3 may
LIPS AND FLICKS
LIPS AND FLICKS
MOOCHI LANE, SATURDAY 1-5
MOOCHI REFINERY, SATURDAY 3-5
get saturday night ready with complementary bold lips and eyeliner flicks in store
get saturday night ready with complementary bold lips and eyeliner flicks in store
NAIL ART BAR MOOCHI REFINERY, SATURDAY 10-5
book in a session at our pop up nail bar for a dress week gel manicure by heather vette BOOK HERE ON SMARTPHONE
BUBBLES ALL STORES, FRIDAY 12-5
enjoy a glass of bubbles while you shop
BE POLISHED for essie weingarten, the creative genius behind essie cosmetics, not having painted nails is equivalent to being nude in public. she believes “if your nails are not done, you are not dressed, as far as i’m concerned”. the essie collection includes a salon-grade regime of care products crafted to fit every different nail type loved by manicurists all over the world. with 100 colour shades from neutrals to pinks, corals to reds and greens to blues along with additional collection releases throughout the year, every woman can now find her perfect essie shade. the formula is long-lasting and has a high shine finish which combined with the ergonomically designed brush and user-friendly bottle enables the polish to be used to the last drop.
GIVE YOUR SKIN A BOOST a quick guide on how to use these professional serums to hydrate, protect and renew your skin SOLAR DEFENSE BOOSTER sunscreen on the go!
SKIN HYDRATING BOOSTER quench your skins thirst!
a super-saturated hydrating fluid that leaves the skin soft and supple. it absorbs super-fast and leaves no greasy residue on your skin.
a non–chalky formula with extra antioxidants for enhanced skin protection and a boosted SPF 50. add to your daily routine by mixing in with your foundation.
SKIN RENEWAL BOOSTER reveal your smoothest, freshest skin!
an exfoliating serum that has a unique complex of hydroxy acids resulting in refined and smooth skin while aloe and chamomile extracts soothe and hydrate the skin.
request, book and pay via your smartphone Welcome to your new favourite way to book hair & beauty services...you’ll never have to call around to make an appointment again!
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Download the Flossie Concierge app on iTunes or Android. Sign up and get $15 Flossie Dollars to spend on your first booking!
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Choose from over 250 top salons or choose your location in Auckland or Wellington and hear back from a number of salons
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Book and pay plus get daily inspiration on the latest beauty trends
WINTER 2015 DRESS WEEK
choose style and colour options tailored to suit your special day. book a viewing with your bridesmaids and enjoy completmentary bubbles. call 0800 moochi or email bridesmaid@moochi.co.nz view collection at moochi.co.nz
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PRETTY SHINY THINGS THE JEWELLERY EDIT
DIVIDE RING stack our new divide ring with your other favourites as the finishing
a subtle necklace in classic moochi style for pairing with our v neck dress styles
touch to your outfit
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OBLIQUE NECK BAR
CUFF EARRING add drama for a fashionforward evening look with this statement cuff
OBLIQUE STACKER BRACELET add some bling with this handcrafted set of asymmetrical DRESS WEEK
silver plated bracelets
TANGLE NECKLACE a beautiful gold crochet necklace that will add a unique styling to your dress week look
THE STRIKE SLIP say it with a kiss this season with the signature moochi ‘xx’ earrings
OBLIQUE STACKER RINGS a stacker set in sterling silver for girls who can’t get enough ring candy
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COFFEE TIME
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the restorative power of coffee makes it a welcome friend in winter to perk you up before a special occasion, or to help you survive the morning after! to get you through all your winter events, moochi has partnered with the coffee experts at mojo coffee to create the perfect winter dress week blend. the blend is available in all auckland mojo cafes throughout dress week. click here to become a mojo vip and receive your first coffee on them. enter code: the moochi blend
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we caught up with mojo coffee specialist hanna teramoto to find out the secrets behind the perfect brew. Q: what’s your role at mojo? a: i’m called a ‘coffee specialist’, which is a very new type of role in our country. on any given day you could find me in one of our xx mojo cafes testing the quality of the coffees being made, training and mentoring our baristas, reviewing and developing new coffee blends as part of the mojo coffee committee, running in-house competitions, representing the mojo brand in national competitions or travelling overseas to international coffee expos and to our mojo spaces in japan and soon china. Q: how was the mojo x moochi blend created? A: we came up with the foundation idea of creating something unique and distinguishable to match the on-trend yet classic moochi style. i really wanted to have an ethiopian coffee in there because it’s one of the most floral coffees in the world, so we blended 50% ethiopia limmu with 50% colombia supremo to balance out the acidity with sweetness and floral notes. Q: what makes this blend special? A: i think ethiopian coffees are special.
ethiopia is the origin of all coffee trees in the world. coffee was growing there long before people started cultivating it so there are many heirloom varietals that give a unique character to the coffee. the mojo x moochi blend is a beautiful, floral and sweet blend that makes it approachable yet with a unique character and this balance is what it makes this blend very special.
and flat after its passed the peak, so don’t expect them to taste the same three months after the roasting date!
Q: what’s the secret behind creating the perfect cup of coffee?
3. use the same brewing ratio – ideally, you want to make a good cup of coffee every time. if your cup is tasting good, write down how many grams of coffee you have used. also, write down the amount of water at the end result in grams or in millilitres – or at least remember the line where your coffee came up to!
A: there’s really no secret or tricks to be honest, but it’s important to understand your coffee and brew without cutting corners. if i was to give out some tips, i would say:
4. be consistent in what you do – this is the most important part of creating the perfect cup. if you want to repeat the cup you made before, every slightest thing needs to be the same.
1. make sure your equipment is clean – old coffee oils attached to your equipment will make your coffee taste gritty and bitter.
Q: how would you describe your personal style?
2. use the coffee with correct aging date – depending on the type of brew, your coffee needs to be aged for that particular method. aging means the time passed since roasting and we generally count in days. for espresso, it is usually around 5-14 days. roasted coffee will start to taste stale
A: black is our uniform colour so over half of my wardrobe is black! my favourite piece in my wardrobe is probably my black skinny jeans. on the other hand, it’s nice to dress up for special occasions – i like how it makes me feel different from all other days.
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THE ACCESSORY EDIT STRIKE SLIP a carefully constructed WINTER 2015
neckline and strappy detail elevates this style from under garment to key styling piece
BANG BAG a statement bag for the new season handmade in 100% with suede fringing
STRIKE CROP a new crop to wear and love with all your winter looks when you need some extra styling or coverage
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ANKLET HEEL a timeless style immaculately constructed with a suede leather finish and embellished with a nude contrast trim
CHAINED BAG add a touch of rock and roll touch with this mix of black leather, faux hair and chain strap
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THE NEW WAVE
meet the up-and-coming style setters we love to follow for style and design inspiration. these local fashion girls style and photograph their favourite dress week pieces their way – and discuss what the ultimate night out involves. #moochidressweek 029
GEM ADAMS BLACKBIRD.CO.NZ | @BLACKBIRDGEM q: tell us a bit about what you do… a: i’m a freelance interior stylist, photographer and blogger. i style shoots either in the studio or in my home for homestyle magazine, and i also run a blog called blackbird – an image heavy, original content based blog with diy’s, snippets into my life, a few recipes and things i am working on. q: how would you describe your personal style/aesthetic?
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a: i definitely lean toward a more masculine style. i always feel like i am in a constant tension between simple silhouettes and muted tones and and my undying love for ripped jeans, leather jackets and my collection of harley shirts. so somewhere between catherine hepburn and debbie harry perhaps.
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DRESS WEEK q: what’s your party style? a: majority of the time i am a pants girl but i do love a good frock – and i also still love a little rock and roll, so generally i pair a little silk number with a leather jacket. q: tell us about a memorable dress from your past? a: i remember when i was maybe 10, my mum making me a great little 90’s floral number. a lilac, button down, swing dress, with matching ‘blossom’ style hat. best ever. i felt like a million bucks.
Heather Liddell Photography
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JAYA GASCON NOTJAYA.COM | @NOTJAYA
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q: tell us a bit about what you do… a: i study communications and do a bit of freelance work online. oh, and i’m a blogger too! q: how would you describe your personal style/ aesthetic? a: i’m a minimalist at heart. classic pieces and clean cuts appeal to me the most. other times, it can be moody and quirky. q: describe the dress you’ve photographed a: this is a beautiful shift dress with a cape at the back. it’s very feminine and elegant! q: what do you enjoy about dressing up for a special occasion? the excitement and looking forward to having a good time!
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ISABELLA CLARK ISABELLAWEB.COM | @ISABELLA__WEB
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q: tell us a bit about what you do…
q: tell us about a memorable dress from your past?
a: i’ve always loved creating beautiful images from a young age and with a very artistic family i began working for modelling agencies building models portfolios. i now study interface design and have a photography business working in fashion and with products.
for my first ball i didn’t have budget for on an extravagant dress so i took to trade me and found myself a full length, deep red velvet cocktail dress which i scored for $20 dollars. as it turned out when it arrived it was the perfect fit and ended up being the dress of my dreams. i still have it to this day.
q: describe the dress you’ve photographed
q: who’s your style icon?
a: i photographed the allure dress which ended up being one of the most comfortable and easy to move in dresses i have encountered. aside from the gorgeous velvet it also has a sexy but modest cut out around the upper back to give it a bit of a glamorous kick. definitely a dress that you can wear casually during the day and dressy during the night.
a: my style icon would have to be another photographer, cindy chen. she is an effortlessly chic practice dresser that has taught me that you don’t have to be wearing track pants and a tank top to be comfortable while photographing on a shoot.
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WINTER 2015 Nita Meyer Photography
LUCY MOORE THEWOLFCUB.TUMBLR.COM | @THEWOLFCUBANDLUCY
a: by day i am a true moochi girl (assistant manager at moochi ward) and by night i am a creative fiend. i literally cannot sit still, i always have about a hundred different projects on the go. i have recently taken a wee break from making my custom bridal headpieces to focus on my illustrations. q: what’s your party style? a: i have an easy party style. i like to wear things which are really versatile - so going from work straight out to dinner or an exhibition opening. any excuse to wear a cute dress and i’m all over it! q: tell us about a memorable dress from your past? a: when we were moving margie (my grandma) into a retirement home several years ago we starting clearing
out everything in her house. stashed away in one of the closets in a box we found her wedding dress from when she got married in the late 1940s. her dress is a stunning ivory with a semi embroidered rose pattern and scolloped along the bottom hem/train which falls beautifully behind the dress. this beauty is now stashed away in my closet for when i eventually have my big day.
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q: tell us a bit about what you do…
q: what do you enjoy about dressing up for a special occasion? a: i love getting together with all my girlfriends and going to an event or dinner. however, i don’t believe in ‘saving’ your good clothes. i think everyone should dress up a little every day, wear those beautiful dresses because they make you feel good! not just because you’re going out!
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WINTER 2015 Melissa-Jane Photography
SHANNON LAUGESEN BEMYLIGHTBLOG.COM | @BEMYLIGHT q: tell us a bit about what you do…
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a: i study politics and international relations and work part-time at moochi ward. in my spare time i like to write music and sing, along with using creative outlets such as instagram, tumblr and my personal blog to gather and share inspiration. i’m also working on a project with a dear friend of mine to advocate and educate people around mental health issues. q: what’s your party style? a: i’m a true believer that when you go out, you want to look the part. i would say that my style is rather feminine with an edge. this includes big lashes, strong brow and bold lips. i tend to mostly wear dresses and heels to occasions, minimalistic or dainty jewellery and a nice bag or clutch. q: what would your ultimate night out involve? going out to dinner with good friends at my favourite local and potentially going to a concert or musical. q: who’s your style icon? i have several! i love audrey hepburn and twiggy. contemporary wise, i love unique styles like rita ora, fka twigs and m.i.a – mixing that classic feminine look with more of a unique and edgy ensemble makes for the perfect aesthetic in my opinion.
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NADINE BANKS IAMARCHIVE.COM | @IAMARCHIVE q: tell us a bit about what you do… a: i run a fashion blog called i am archive where i promote my personal style and love for modern, minimal fashion. as well as being an active fashion blogger i am a qualified graphic designer, at the moment i am freelancing and doing the odd design project here and there.
a: the one thing i absolutely love about this dress is it’s not a dress! it’s a jumpsuit. but because of the elegant long and wide legged pant, it looks and even feels like you are wearing a dress. it has a v shaped neck line, the sleeves have cut outs and have amazing pleats that almost give the illusion of wings and a sheer back with a subtle slit down the spine. this jumpsuit is super chic!
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q: describe the dress you’ve photographed
q: what’s your party style? a: a party is a celebration, so i always want to dress up and have fun with my look. as always i keep my hair and make-up quite simple, but will always overdress with an outgoing dress and a pair of high heels to make a statement. q: who’s your style icon?
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a: amanda shadforth. her style is effortlessly chic.
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LEILANI MOMOISEA LANISAYS.COM | @LANISAYS q: tell us a bit about what you do… a: i’m a reporter, and in my spare time i run my personal blog lanisays.com q: what’s your party style? a: high-waist, crop top, big hoop earrings, sneakers and nude lips. q: what do you enjoy about dressing up for a special occasion? a: getting other people to do my hair and make-up because i suck at that stuff! q: what would your ultimate night out involve? a: lots of food, karaoke and somewhere that will play ‘juicy j - bandz a make her dance’ on repeat
Penina Momoisea
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PERSONAL SHOPPING our complimentary styling service is designed to take the guess work out of shopping and help you build a wearable wardrobe to elevate your everyday.
ayla surtees, personal stylist
choose from the appointments below
BIRTHDAY WISHLIST customised gift advice
BRIDESMAID COLLECTION explore our bridesmaids collection over bubbles
THE BIG EVENT complete your upcoming occasion look
SUITCASE STYLER a capsule wardrobe creator
WARDROBE REFRESH a comprehensive wardrobe restyle
HOT MAMA style advice for an easy-wear, easy-care wardrobe
PERSONAL SHOPPING a guided shopping experience
SHARED SESSIONS group appointments for friends or corporates
to book your complementary appointment or for more information, call 0800 MOOCHI or email hereforyou@moochi.co.nz (no minimum spend required)
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HEALTHY HAIR CAN GROW 3-6” IN A YEAR
ACHIEVE YOUR MAXIMUM LENGTH UP TO
6 IN A YEAR
BY PREVENTING BREAKAGE WITH SYSTEM OF SHAMPOO, PRIMER AND SEALER
NEW EXTREME LENGTH #EXTREMELENGTHS 038
BEFORE
All rights reserved. 2015
Soo Joo Park, model & social trendsetter Follow Soo Joo’s #extremelengths transformation on Instagram: @redken5thave and @soojmooj
STORES
moochi undercover the milford centre north shore 09 486 1060 undercover@moochi.co.nz
moochi corner cnr high st / vulcan lane auckland city 09 373 9823 corner@moochi.co.nz
moochi refinery cnr teed / osborne st newmarket 09 523 4640 refinery@moochi.co.nz
moochi conservatory 282 ponsonby road ponsonby 09 378 7577 conservatory@moochi.co.nz
moochi lane 111 customhouse quay wellington 04 499 3789 lane@moochi.co.nz
moochi light capsule 21 devonport road tauranga 07 571 1300 lightcapsule@moochi.co.nz
moochi ward cnr ward and worley streets hamilton 07 838 0103 ward@moochi.co.nz
moochi inn ballantynes 43-48 lichfield street christchurch 03 378 1910 inn@moochi.co.nz
shop online at moochi.co.nz
LOOKING FORWARD TO SEEING YOU!
with special thanks to