Queens on Parade style guide

Page 1



Typeface Title 3 colors combination as drop shadow Distance Proportion- Yellow 3: blue 2: red 1 Bold Italic 61/50 pt

Queens Queens on on Parades Parades Lobster Two

I mp a l l a r i Ty p e   May 27, 2011

For the main the titles, can be shown only use loster Two for typeface in 3 colors combination. (Second title can be shown in single color) Lobster Two is the updated and improved family version of The Lobster Font, featuring a new lighter weight and the two new upright variants. The Original Lobster is now the LobsterTwo Bold Italic.


A B C D E F G H I J KL M N O P Q R S T U V W XY Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*

A B C D E F G H I J K L M N O P Q R S T U V W XY Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*

A B C D E F G H I J KL M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*

A B C D E F G H I J KL M N O P Q R ST U V W XY Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*


Typeface Title

These effects are using photoshop wrap feature

Lobster Two I mp a l l a r i Ty p e

May 27, 2011

This is the same typeface as the previous one, but use different execution to design it. In this method, you should Photoshop to edit the title. You can go to Edit-Transform-wrap. There have 15 different wrap can chose. You should choose the one could incorporate with you image.


Body text 1 Italic 10pt

{

}

Bold Italic 10pt

{

}

Regular 10pt

{

Trade Gothic

Jackson Burke  19 40s

The first of the typefaces that were to eventually make up the Trade Gothic family were released in the late 1940s. Developed by Jackson Burke, who was the director of typographic development at Mergenthaler Linotype at the time, the faces went by the simple name of “Gothic,” with a numeric suffix (Gothic No. 17 through Gothic No. 20). These were condensed sans serif designs that proved to be very popular for what was then called “jobbing” or “trade” work. It wasn’t until several years later that designs of regular proportions were drawn and the group of faces was given the name “Trade Gothic.” In 2009, Akira Kobayashi, type director at Monotype Imaging’s Linotype subsidiary, took the design of Trade Gothic and updated it to modern digital standards in Trade Gothic Next.

}


Typeface Body text 2 Can chose either Center or line up the text as the giving example.

February 28, 2015 2PM-6PM Market St San Francisco Regular 10/15 pt

Regular 10/15 pt

February 28, 2015 2PM-6PM Market St San Francisco Bebas Neue

Ryoichi Tsunekawa  Ju n e 25, 2010

It is a sans serif font family based on the original Bebas Neue free font by Ryoichi Tsunekawa. It stay true to the style and grace of Bebas with the familiar clean lines, elegant shapes, a blend of technical straightforwardness and simple warmth which make it uniformly proper for web, print, commerce and art. Use this font as contents’ typeface or other information. *Note: This font only has Cap version.

Regular 12 pt

{

abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*


Body text 3

Can adjust the text path into cruve

r It’s a ma

ag r dr c h fo

que

a e ns

nd

an

ants ew n o y

to have fu n

Bold Italic 9/10.8 pt

Bold Italic 10/12 pt

It’s a march for drag queens and anyone wants to have fun Or keep it straight

Lobster Two

I mp a l l a r i Ty p e   M a y 2 7 , 2 0 1 1

Also can use the Lobster Two as body text font. Depend on the design require. It mainly use for exact information text, note. Use it as a small part of text. If contents have many words, better to use Bebas Neue.


Colors Signature Color

RGB

41 131 253

LAB

55

8

70

CMYK

74 49

0

RGB

255 255 0

LAB

98

CMYK

6

0

97

RGB

140 9

15

LAB

30

36

CMYK

27 100 100 0

0

-16 93

50

0

Three Colors For color choice, should stick with these three colors. Blue and yellow are the first choice. But can depend on the project. If need more colors for design, can add bright colors to get more variety of deisgn. Also, depend on the collage color palette. The colors should be relative to collage. *Note: Collage will be mention in the next spread.


RGB

83 48 168

LAB

30 38 -60

CMYK

82 91

RGB LAB

RGB

255 86 83

LAB

61

64 39

CMYK

0

81 64

237 29 143

RGB

254 118 0

53

77

-7

LAB

66

49

CMYK

0

96

0

CMYK

0

67 100 0

RGB

253 138 177

RGB

54 236

LAB

71

47

0

LAB

84

-55

CMYK

0

58

4

CMYK

57

0

RGB

248 242 99

RGB

101 237

41

LAB

94

LAB

84

-64

72

CMYK

6

CMYK

56

0

0

-10

66

0

73

0

0

0

0

Other Colors These are other bright colors can choose by design demand. Depend on what the project need and use some of them. Or if need more colors, stay on the bright color and pick the one whatever fit in project.

0

73

185 11 43 0

100 0


Collage Method 1

Use paper materials to cut out and make a collage that has meaning to project.

While you scanning, keep moving the image that you made. Try more ways to get a better result.

After that, edit it on Photoshop, incorporate the colors into the image in order to match the design system.

Need to know There are multiple ways to make a collage, try to explore more to make your design better. Play and edit it on software that you seem fit the project. (photoshop is recommended.) The more you can do, the more you can get. Sometimes, you will surprise. Might have some happy accidents to your project.


Examples

As you can see, they are mainly use blue as background color and the yellow as supple color.

These three were design for a event poster.


Collage Method 2

How to moving the image while scanning, it determine how is the collage look.

Can use a image to scan it.

Need to know There is another way you can do beside the method 1. Chose an image that has meaning or significant to you topic, and scan it. Remember, while you scanning, keep moving it. Try multiple times for one image at least. Remember, try more different ways to scanning a image.


Examples


Queens on Parade’s goal is make people to be open and accpet drag culture, let more people understand this subculture. Drag is just an expression of life-style. people has right to do thing they like. Be open, be fun, and be yourself.



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