OFFICES TO SERVE YOU Village Court Bldg on Chinquapin – Pinehurst Broad Street & Illinois – Southern Pines 244 SW Broad St – Southern Pines
OUR WEBSITE www.bhhsprg.com
THE STORY BEGINS Vision/Mission A Name Respected Worldwide Advantage Communication
MARKETING SUPPORT National Marketing/ Print + Television + Online Marketing Materials Luxury Collection and Resort Properties Local Presence The Right Marketing Plan
OUR COMMUNITY CONNECTION Partnering for a better place to live Our Business Philosophy
VISION Our vision is to be the best-recognized and most highly respected homeownership services brand in our neighborhood, in the United States and worldwide. MISSION Our mission is the provide the services and support that our customers expect and are proud to be associated with.
Finding an experienced and knowledgeable professional to manage the marketing and sale of your home can be a difficult and time-consuming process. As a Berkshire Hathaway Listing Specialist, I understand that your home isn’t just a treasured part of your family’s history, it also represents a very significant investment. That is why it’s essential to have the power of a world-class brand in your corner. I’m proud to represent a company that stands for strength, integrity and trust. I would like to show you how I plan to leverage the considerable business strength and unparalleled marketing advantages of Berkshire Hathaway HomeServices, to provide you with a real estate transaction experience that is as effective, efficient and enjoyable as possible. Our market knowledge, commitment to service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match. My affiliation with Berkshire Hathaway HomeServices also grants me access to the most up-to-date marketing tools, as well as connections to thousands of respected sales associates in our network, along with their extensive database of clients. Quite simply, our area real estate deserves to be represented by the best connected real estate company in the business. Thank you for the opportunity to represent you.
Berkshire Hathaway HomeServices Pinehurst Realty Group
a name respected worldwide
ADVANTAGE I will consistently represent your best interests by applying my superior knowledge of area real estate, extensive connections and unique skills to successfully market and sell your home. Here are some of the details that will provide you with a selling advantage: Determine
timing and interest in selling
Review
the market with a CMA and all pertinent Market Reports
Review
and measure the house
Confirm
the Deed/Taxes/Property Plat/Survey
Confirm
Permits and Utilities
Identify Upgrades Pre-Inspection Complete
and Repairs as needed
or Appraisal as agreed to
all Listing Documents
Review
and Select a Home Warranty if agreed to
Prepare
data on the home for the MLS entry
Prepare
a floorplan to add to online information and print materials
Photos/Videos Select
developed for virtual tour and web-based marketing
Dates for Marketing and Events – Company tour, Open Houses, Broker Previews
Complete
property brochures and develop marketing package – both print and digital
Personal
Website Integration – Social Media/Blog and Search systems for property
Schedule
marketing dates: The Pilot, Pine Straw Magazine and other publications as agreed to
Set
up reporting system with Seller – The Seller Advantage report to review the activity relating to the online
exposure and the weekly market update and review of the property neighborhood Set
up the showing procedures with the seller and the office
Review
with the seller the marketing and communications as needed
Seller Advantage Reports from start to finish
Our online presence with BHHS moves from Global to
‌.Local with the entry of a city or zip code Online syndication
STUNNING PRESENTATIONS Berkshire Hathaway HomeServices utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of all categories of property. Our experienced, service-oriented professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver our clients best-in-class results. Our select team of Listing Specialists are exclusively dedicated to the marketing of residential properties. These Specialists have consistently earned their clients’ respect through their comprehensive understanding of how to effectively market to affluent buyers. It is no surprise that clients value their advice.
• • •
Direct Mail Video enhanced e cards Custom print materials
PAPERLESS PRESENTATIONS Online digital magazines offer the ultimate convenience for tablet and onscreen presentations. Accessible anywhere via internet. The magazines for marketing and presentations are developed by our marketing team and can be part of an advanced, aggressive marketing program for our clients to reach prospective buyers. All are optimized for search engine programs.
LOCAL YARD SIGNS Our company believes in the power of advanced marketing and of the classic systems. Our distinctive signage for Berkshire Hathaway represents the power of our company. The rich cabernet color is representative of the focus designed to take an eye-catching display and turn it into a means to generate web visits and calls, bringing business right to you.
We’ve joined one of the best companies in the world at getting things done…We can get it done for you
Only sales professionals who meet our most exacting standards are considered for this highly prestigious designation. Listing Specialists are distinguished by their:
Understanding
Superior
market knowledge
Advanced
negotiation skills
Meaningful
Use
buyers and sellers needs
involvement in the local community
of premium, compelling and effective marketing
www.bhhsprg.com
THE RIGHT MARKETING PLAN FOR YOU In anticipation of the professional representation of your home, please allow me to present you with my recommendation for the marketing of your elite property. I have taken into consideration the many exclusive marketing advantages of Berkshire Hathaway HomeServices, and will work closely with you to review and select other marketing considerations as they apply to your property.
Marketing Implementation Submit marketing information to Multiple Listing Service and Internet
Week one
Professional photography
Week one
Install yard sign (per local community regulations)
Week one
Complete property brochures and any other marketing collateral
Week two
Virtual Tour and Video Presentation
Week two
Property preview for our company’s brokers
First month
Target marketing to local databases
First month
Target marketing to national databases and select Berkshire Hathaway HomeServices Resort & Luxury Specialists
First month
Target marketing to Pinehurst Area REALTORS
First month
Ad in Pine Straw
First month – as schedule opens
The Pilot
First month – as schedule opens
Wall Street Journal Online Search for Listings
Week one
All other online portals: Realtor.com/Zillow/Trulia/others
Week one
our community connection
A Connection to the Community Berkshire Hathaway HomeServices Pinehurst Realty Group is proud to support the local chapter of Habitat for Humanity of Moore County and the Midway Gardens Development. 2015 will see the completion of our pledge to this neighborhood. We donate a portion of every commission to a project or charity that serves Moore County. We are active with such groups as Family Promise, Toys for Tots, Friend to Friend and the Moore County Literacy Council, to name a few. The company and our agents are partners in our community service commitment.
Our Business Philosophy Strength, integrity and trust are the pillars upon which Berkshire Hathaway was founded, and we pride ourselves on adhering to the highest standard of professional and personal ethics. Our clients can act with confidence, knowing that their real estate needs will be handled in a discrete, professional and highly efficient manner. The goal of our organization is to provide world-class client service that consistently out performs even the highest expectations. This is one of the reasons you should hire Berkshire Hathaway HomeService Pinehurst Realty Group to represent you.
Pinehurst Office 42 Chinquapin Rd Village Court BLDG Pinehurst, NC 28374 910 295 5504 800 334 1172 Southern Pines Office 105 W Illinois Ave Southern Pines, NC 28387 910 692 2635 800 672 2228 Southern Pines - Commercial 244 SW Broad St Southern Pines, NC 28387 910 684 8811 WEBSITE: www.bhhsprg.com E mail: sales@bhhsprg.com SEARCH PROPERTIES WITH OUR MOBILE APP: TEXT BHHSNC305 to 87778