camp booklet 2009 by maureen olofsson

YEARBOOK WORKBOOK DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE

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At Herff Jones, we are serious about being green. Our dedication to earth friendly practices is nothing new. We care about the environment as much as you do, and together we can make a difference. We recycle 2,150 tons of paper each year, we save 51,600 trees. We use 10% post consumer fiber paper, we save 2 1/2 trees for every ton. We installed chemistry recycling units in our plants, we reduced chemistry consumption by 50%. We recycle paper, we save water; recycle paper production uses 58% less water. We recycle 200 tons of aluminum each year, we save the equivalent in energy of 470 gallons of gas. Our cover board is FSC (forest stewardship council) certified 100% recycled content. We use low VOC (volatile organic compound) inks that are vegetable based. Obsolete computers and monitors are sent to certified recycling centers. Toner cartridges from the plants and offices are recycled. Our bindery glue is organic and renewable. We adhere to and exceed environmental policies. We also receive regular inspections from outside consultants to ensure our companies with government regulations. page 1

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GOALS

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Staff goals

GET TO KNOW ME

As a staff, it is our goal to: Meet our deadlines, write better copy, improve our photography, and work as a team. We want to accomplish this goal by: Changing the following: __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ Continuing to: __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ Our reward for accomplishing our goals will be: __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________

My name ______________________________________________________ My school ______________________________________________________ My fondest childhood memory ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ My proudest moment ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ My biggest challenge ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ My perfect day ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________

Personal goal setting My staff position ______________________________________ My personal yearbook goals this year _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________

My strengths ________________________________________ ________________________________________ ________________________________________ My weaknesses - need training ________________________________________ ________________________________________ ________________________________________

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HERFFJONES

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The Benefits of Selling More Yearbooks Jot down ways to use your theme to promote and create interest in your yearbook. ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________

Research shows that students feel the most valuable thing about having a yearbook is that it makes them part of the crowd. It gives them a sense of community and a sense of pride that they are part of something important – your school community. • Ordering more books allows you to reduce the per copy price of the book. It’s like buying in bulk. Sold in large quantities, items are less expensive than when they are sold in smaller quantities. • A reduced cost per book means that you can make the book more affordable for your students. • You will also have more money in your budget to give your students the best possible yearbook – an all-color book, more pages, more color pages, an enhanced cover, etc. ORDER DAY FEATURES • Our program includes 2 personalized home mailers we send out, videos you can personalize to assist in selling your books, scripted announcements, banners and posters, a complete marketing campaign can be created. • Schools using this service will have a later book count date for maximum sales advantage.

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BRAINSTORM

Themes- for a complete list go to: yearbooks.biz support downloads theme ideas

A okay BLEED A package dealPHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE

00...01...Oh My! 0001Oh my! 1,000 strong and growing 100 years to get it right 100% genuine 100% natural 2 good 2 B 4 gotten 2 good 2 forget 2 in one 20/20 vision 2000 pieces 2000 possibilities 2000verland 2001 at a time 2001 degrees and rising 2001 horsepower 21 and playing with a full deck 24/7 25 old, 25 new 3 of a kind 3 to 1 4 all to see 5 ways 5.4.3.2.1. 9 lives 99 plus us A A Ball State of mind A banner year A bird’s eye view A brighter shade of gray A building year A Bunnies’ tale A century in focus A century of excellence A certain kind of cool A certain point of view A change of pace A chip off the old block A class act A classic way to spend a quarter A closer look A common ground A complete package A cut above A cut above the rest A day at a time A day in the life A defining year A delicate balance A different perspective A different point of view A different side A different spin on things A dramatic comeback A dynasty like no other A face in the crowd A first time for everything A first-class label A fork in the road A fraction of time A full revolution A glance back A good thing going A horse of a different color A Knight to remember A language of our own A league of our own A little bit country A little bit different A little bit louder now A little bit more A little bit of everything (except girls) A little give and take A little off center A little rough around the edges A lot to remember A matter of time A method to the madness A mighty fortress A modest proposal A moment’s hesitation A must see A name you recognize A new beginning A new combination A new day and age A new direction A new horizon A new perspective A new twist A new wave A novel approach A novel idea

A part of history A part of the whole A passion for red A past to be proud of...a future to believe in A paws in time A penny for your thoughts A perfect ten A picture is worth 2005 words A Pirate’s life for me A quarter’s worth of change A quest for pride A race against time A rare combination A roaring twenty A second glance A sense of pride A shade Boulder A side never seen A single hoofprint A star-studded year A step ahead A step beyond A stitch in time A story to be told A story to tell A study in contrasts A swamp stompin’ adventure A third glance A time and place for us A time for change A time for everything A touch of silver in solid gold A turn in the road A two-for-one special A uniform way A view from the valley A vision become reality A voice in the crowd A walk on the wild side A walk through time A way with words A whole new ball game A work in progress A world of difference A world of our own A world of possibilities A year 2 acknowledge A year like no other Page 2 A year worth looking at About face Above & Beyond Above all Above it all Above the (c)rest Absence of moderation Absorb & Blend & Create Abstract Accelerating the future Access granted According to all accounts Across the board Acting our age Action/reaction Actions speak louder than words Additions & Traditions Admit one Aerie to flight After all is said and done After the fact After these messages Again and again Ahead of our time Ahead of the rest aka All 4 you All about change All about us All about you All access All and all All at once All better now All eyes on us All eyes on...me, you, us All good things...come to an end All in a day All in one piece All in the game All in the mix All in the numbers All of our memories All of sudden All of the above All others are green with envy All over the place All over town

Write answers to the following questions:

• Describe your school using one adjective. __________________________________________________________________ • Describe the people who attend your school in one word. __________________________________________________________________ • List catch phrases and expressions used by the students at school. __________________________________________________________________ • What’s the first thing you notice when you come to campus? __________________________________________________________________ • What do you enjoy most about your school? __________________________________________________________________ • What event will be most important to you this year? __________________________________________________________________ • What physical changes has your school undergone? __________________________________________________________________ • What outside influences have affected the students or school? __________________________________________________________________

Ideas the Fly

Each year Herff Jones prints a hard copy book that has great ideas from all over the country. Contact me to get your own personal copy each year.

Discoveries

Discoveries will come to your school 3 times a year and has articles on the latest in design, staff training, photo help and much more.

Themes For a complete list of theme ideas go to: www.yearbooks.biz support/downloads/theme ideas

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Job # x

School Chicagoland Yearbook Experience

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YOUR THEME

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School Theme

Circle the type of theme you are using

Name of book _________________________________ _____ Number of pages _________ Number of books

THEME TYPES

Theme defined A yearbook theme is a statement or idea that mirrors the action, tempo, and mood of the students at the school during a particular year.

purpose - A strong theme will: Unify the book • Tell a story • Create a personality • Mark the book and the year Theme ideas - Write your ideas here: _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________

PLAN YOUR UNIFIERS

_______________________________________________________ _______________________________________________________

Your theme is not just a statement it unifies your book. Verbally it is not just a record of events - choose your topics to unify your theme. _____________________________________________________ _____________________________________________________ Visually- what kind of look does the theme evoke? _____________________________________________________ _____________________________________________________ Texture- think in layers not just 2D. _____________________________________________________ _____________________________________________________ Personality- who are the people that make up the school? Tell their story. _____________________________________________________ _____________________________________________________ Coverage- tell the whole story of the year not just the facts. _____________________________________________________ _____________________________________________________

Why is this theme right for your school? Explain: _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________

Theme musts q Unique to your school

Pride Based on spirit and the students’ or school’s accomplishments. Name of the school, the town, or the mascot used as word plays can be fun and are often listed among reader favorites. Anniversary and event Can be tricky, make sure you don’t abuse the “party/ celebration” concept. Location Limited to schools with obvious ties to street names with other meanings or major geographic landmarks. Double-edge Provide a comparison and contrast format with a serious side and a lighter approach. Slogan Feature a “catch phrase” which could be used any year, but with specific copy and visual elements. Concept Use one idea to build the book around. This approach may be a number of “catch phrases” based on a central idea, a single word, or a visual element. With concept themes, traditional sections are sometimes abandoned in favor of sections which reinforce the central idea.

The 5 R’s of Themes

Check all that apply to your theme q Recognizable

The tie between your theme and your school should be obvious q Unique to this year Should be a natural, easily identifiable fit q Verbal The “catch phrase” of your theme should be memorable and flexible enough to adapt for mini-themes q Visual Using type, colors, shapes and patterns that are consistent with your message, your theme’s “look”

The theme should be easy to identify and easy to remember.

q Relevant

Does it fit your school this year? q Repeatable Can you make it work for each section in the book? q Realistic You don’t want readers to question your credibility. q Refreshing Is it different from last year’s book?

page 5

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ImageMaster Job # x It Final Special Instructions: WI200401R

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Meta THEME

BLEED PHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE As long as we’re together

All part of the picture All part of the plan All shapes ‘n sizes All souled out All that shimmers All the differences All things aside All things said and done All together again All together now All ways All wool and a yard wide All worked up All wound up All wrapped up in tradition All’s well that ends well Alone together Along for the ride Along the way Alpha & Omega Alphabetical order Always and forever Always first Always never the same Always room for more Am I just a school? Amer-I-Can change An A for effort An acquired taste An all-out effort An American classic An eye for style An inside look Anatomy of a Wildcat Anatomy of an Eagle And another thing And don’t you forget it And furthermore And I quote And it all comes together And now for something completely different And now it’s your turn And so it begins And so it goes And so it was And that’s just the half of it And the nominees are... And the story begins... And then some And then there was one And there’s more And your point is... Angles Another brick in the wall Another moment, another memory Another year, another chance to... Answer: Marcos de Niza Answer the call Anthology Any given day Any questions? Any way you look at it Any way you say it Any way you see it Anything and everything you Anything but Basic Anything but normal Anything but ordinary Anything but typical Anyway... Apart from the crowd Appearance vs. reality Appearances Archives Are we caught up yet? Are we for real? Are we having fun yet? Are we Lion? Are we reading too much into this? Are we there yet? Are you connected? Are you in? Are you in or are you out? Are you ready? Are you up for this? Aren’t you the lucky one? Aren’t you the one? Around the block Art at a glance As a matter of fact As a rule As big as life As different as Knight and day As far as anyone knows As far as it goes As far as we’re concerned As good as done As good as gold As good as it gets As if

As luck would have it As never before As time goes on As we know it As we see it Ask anyone Aspire to inspire Aspiring to excellence Assembly Lion At a glance At a loss for words At best At face value At first glance At it again At long last At the center of it all At the crossroads At the end of the line At the end of the road At the peak At the rainbow’s end At your own pace At your own risk At your place Attitude Attitude is everything Attitude with a twist Authentic

B B A part of it Back and forth Back in black Back in circulation Back in the day Back on track Back to back Back to square one Back to the basics Back to the beginning Backed by tradition Background check Based on a true story Basic Basic as Basic questions. Basic answers. Basic training @ bay Be Be all you can B Be different Be something. Be more. Be still Be your own... Be yourself Bear essentials Bear necessities Bear facts Bear with us Beat Beating the odds Because Because we can Because we want it that way Been there, done that Before and after Before • during • after Before long Before you know it Before, within Before...after Beginner’s luck Beginning from the end Beginnings Behind the numbers Behind the scenes Behind the scenes/ Take 2008 Behind • before • within Being a Cougar... priceless! Believe • achieve Believe • achieve • lead • succeed Believe it or not Believe it, achieve it Believe • motivate • master • succeed Beneath the surface Best in town Best in the West Best kept secret Best of... Best of both worlds Best of the best Better late than never Better look twice Better than ever Better yet Between extremes Between the lines Between two worlds Beyond

A metaphor is the expression of an understanding of one concept in terms of another concept, where there is some similarity or correlation between the two. A metaphor strengthens your theme because it ties your thoughts together.

When you are choosing a theme- you do not want it to simply be a statement, but the glue that holds your entire book together. The graphics, fonts, design, photos, stories, alternative copy and section themes should all relate to the theme statement.

homework

Sample brainstorming themes dealing with the environment We may be BLUE but we bleed GREEN go Green WE care Earthly Endevours GREEN is the new BLACK GREEN Pride Our generation RE-invent, REnew, Reveal GREEN for GOOD Global Goals We speak GREEN Our Earth - Our Future Re - think our world Change is good Work for right Worth doing Do your part Join the crowd Join IN BE GREEN Transform history Live the dream Dream the life Live - Love- Life Our World - Our Choice Be a part of the solutions It is our future Home - Heart - Humanity

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aphor

Beyond a Shadow of a LINE Can you imagine? DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED doubt Can you top this?

A quote from Daniel Pink from his book “A Whole New Mind”,

A picture is worth a thousand words but a metaphor is worth a thousand pictures.

Make your theme your metaphor.

Using magazines make a collage below of objects, fonts and symbols that help to explain your theme and that could be used to tie the entire book together. Review the FIVE R’s on the previous page and the rules of: Unifing: verbally-visually-texture- personality-coverage

Web-sites for yearbook resources and critiques http://www.jea.org http://www.studentpress.org http://www.uiowa.edu/~quill-sc http://www.columbia.edu/cu/cspa page 7

Beyond convention Beyond belief Beyond definition Beyond expectations Beyond imagination Beyond it all Beyond limits Beyond our wildest dreams Beyond the breaking point Beyond the expected Beyond the image Beyond the obvioUS Beyond the shore Beyond the walls Beyond tradition Beyond words Big • bold • beautiful Big deal Big in a lot of little ways Big red pride • power • purpose BIG • small Big things come in small packages Bigger and better Bigger • better • bolder Bigger • faster • stronger Bigger than life Bits and pieces Black and white Black tie and blue jeans Blah blah blah Blazing a trail Block party Bloom Blue genes Blueprints Bluestreaks BMS: Body • mind • spirit Body • heart • spirit Bold Bona fide • certified • qualified Bonded Born to be Bulldogs Bound and determined Bound to be different Bow down Boxed in Boxed set Boys will be boys Brace yourself Break on through Break out of the box Break the mold Breaking away Breaking barriers Breaking new ground Breaking out Breaking the surface Breaking through Bridging the gap Brilliance Bring it on Bruin power Bruin up a storm Building a better future Building a legacy Building a vision Building blocks Building bridges to success Building for the future Building memories Building new traditions Building on excellence Built to last Burning bright Bursting at the seams Bursting on the scene Bursting the bubble Bursting with memories But who are we really? But who’s counting? By all accounts By all means By any other name By definition By George we’ve done it By invitation only By popular demand By the book By the numbers By the way By word of mouth C C the difference CA difference CR school (see our school) Call it what you want Call on us Came out of nowhere Can you believe it? Can you dig it? Can you hear us now?

Can’t hardly wait Can’t spell “dawg” without the “A” Capture it Capture the moment Capture the spirit Cardinal rules Cardinal vision Carefully formulated Carpe diem Carved in stone Case in point Catch us if you can Catch your dreams Catch your wave Caught in motion Caught in the act Caught in the middle Caught in the rush Caught in the shuffle Caught red-handed Caught up in things Cause & effect Cause we’re cool like that Causing an uproar Caution: contents maybe hot Caution: open at your own risk Caution: Under construction Celebrate 2008 Celebrate our moment in time Celebrate the present, remember the past Center of attention Center standard time Centered on you Certain restrictions may apply Challenging the future Champions of change Chances Change becomes you Change by design Change for a quarter Change for the better Change is good Change is our constant Change of heart Change over time Change the channel Change would do us good Change your tune Changes Changes for the better Changes in time Changing directions Changing faces Changing focus Changing gears Changing lives... Changing places, changing faces Changing tides Changing times Changing times, unchanging truth Changing tracks Changing with the tides Changing, converging Chaos Chaos unfolding Chapter two Character counts Charging into the future Charmed life Charting your course Check it out Check one Check this out Check us out Choices Choose your own... Choosing up sides Cinema Clarity Classic way to spend a quarter Classified Clawing our way to the top Clear: distinct, certain, bright, doubtless Clearly the exception Click and go Close to home Closer identification Closer to the truth Closing the gap Closing time Coasting through Code red Coincidence? Collections Collectively individual

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Font Plan Use simple fonts, let the headline design attract the readers attention.

List the AHJ fonts you want to use

Cover, Endsheet, Title page, Opening, Division pages: _________________________________________________________ Students Life _________________________________________________________ Organizations/Clubs _________________________________________________________ Sports _________________________________________________________ Academics _________________________________________________________ Seniors _________________________________________________________ Underclass / Faculty _________________________________________________________ Ads & Index _________________________________________________________

HEADLINES • Headline type selection should be readable and consistent in family, weight, size and leading within each section. • Headline type letters are not stacked vertically. • A design inconsistency has not been created by manipulating headline type to fit a specific space. CAPTIONS • A graphic device (overline, dropped letter or phrase) introduces captions. • Caption type is consistent in family, size and leading within each section. • Captions are placed so that each is close to its own photograph, so that indicators such as “above, below” are not needed • Captions are not placed between photographs (except group or team photos). • When group captions are used, it should be clear to the reader which caption goes with which photo. Group captions are consistent within each section. • Caption widths conform to the column/grid plan in each section. • If used, overprinted or reversed caption point size and font are easily read. Do not place type over a photo with a lot of detail or a busy background. • Group identifications begin with the name of each group in contrasting type and with row designations also in contrasting type.

Headline idea

HOMEWOR

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8 8 Even Page

Job # x

School Chicagoland Yearbook Experience

Special Instructions: Contact Maureen Olofsson 630-660-3773

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Includes Spot Color(s)

COLOR

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DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE DO’S • Body type is easy to read and consistent in size and leading in each section. • Column widths of copy and captions, if varied within a section, follow an obvious plan. • Pair personality to purpose. Keep in mind the message you are trying to communicate with your type. Sports, even women’s sports, do not lend themselves to feminine script. • Serifs are more readable than sans serifs. Use a serif font for body copy and captions, as a general rule. The more unusual the type, the lower the readability. • Pay attention to relationships when combining type. • If elements are not the same, they should be very different. Remember that, like the perfect marriage, types need to either be very similar or fairly opposite. Contrast type in size, weight, form and structure, for example, using AHJ Chantilly Bold for heads and AHJ Garamond for text provides good contrast; AHJ Chantilly Bold for heads and AHJ Unitus for text does not provide enough contrast. The combinations you form should communicate, not confuse the reader.

DON’TS • If script type is used, it does not appear in all caps. • When working with type, more is not better. Limiting type to no more than three fonts for the entire book is a growing trend. When combining type for headlines, remember two is company, three is a crowd. Limit spread designs to one distinct type supported by something simple. • Avoid using all capitals. That does not mean you can never use all caps. Just realize that all capital letters reduces readability. Use all caps only when you have a specific design purpose in mind. Especially avoid using all capitals in a script face. Your readability drops to about zero. • Some types just do not mix. Don’t use two scripts or a and an italic together. They usually have the same form and so they conflict with each other rather than contrast. Never use two types from the same category (for example: Script, Decorative) together. • Do not abuse type through manipulation. Remember, your purpose is to communicate, and type can help you do that • Do not manipulate type to fit your design by adjusting leading and width. Instead, edit the copy or find a word that fits the headline space. Once established within a section, type size, leading and width should remain consistent.

script

Look through sample books and magazines for headline design ideas. Paste your favorite headlines below. Pick one for each section of your book. Make sure the headline design unifies your theme to the section. Find fonts in the “HJ Font” booklet that match your headline designs.

page 9

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ImageMaster Job # x It Final Special Instructions: WI200401R

COLOR

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Creatively

How to organize your yearbook content Plan your content

Student Life

• Focus on students, what they do both at school and at home • Concentrate on dramatic photos • Add extra pages, so lighter topics can be added • Keep fresh by changing the topics from year to year • Include coverage of events that are non-academic or non-sport

orgs

• All groups should be included and covered fairly/equally • Link similar groups design in spreads • Copy, avoid listing officers / goals, should capture highlights • Include action photos from a variety of club activities

People

organize

maximize your coverage

• Portraits should be vertical in shape, not square • Faculty should not be larger than the student mug shots • 1 pt. rule (not a full pica) to separates portraits • Include a feature on every spread, developed with candid photos, captions, copy, headlines - or it should be strictly a reference section with only portraits.

Academics

Last, don’t force the fit. Every aspect of the theme/ concept from organization to coverage to design should work together to make the story stronger. Don’t restructure your sections just because the idea looked cool somewhere else. You’ll be sorry as you try to fit things into a structure that just doesn’t work.

TheMagicformul a

• Readers assume it will be boring; prove them wrong • Cover projects in the classroom, not which courses are taught • Use quotes to demonstrate both teachers’ and students’ views

Sports

On the other hand, your theme/concept might logically lend itself to another form of organization. If your theme/concept is ‘Pieces of Eight,’ for example, it would make sense to organize into eight sections. If your theme/concept is ‘Eight Days a Week,’ some kind of chronological organization might make more sense. These kinds of unifiers present easy choices. Be all-inclusive Whatever plan makes the most sense and opens up the best ideas for coverage, be sure it allows coverage of every aspect of the year. You are, after all, creating a yearbook. Be reasonable First, remember not everyone is a yearbook nerd. The story - and the way we organize it - needs to make sense to the average reader.

Listing all the topics you want to cover. Brainstorm List everything that happens at your school. List Sports, activities, academics, performances and club activities. Organize Every book should include theme pages List start and ending dates of all • Title page activities. • Opening and closing spreads Choose your sections • Division spreads Seasons, months, weeks • Page allocation should be as follows: Reference sections 25% for Student Life Portrait, clubs and sports group 12-15% for Organizations pictures, index 25-30% for People Deadlines 12-15% for Academics Create a calendar with everything 15-18% for Sports you can think of - plan when pages This is the same formula for traditional can be complete. and chronological organization.

• Include all boys’ and girls’ sports on all levels • Keep photo identifications consistent; use first and last names • Give varsity sports a spread, combine JV sports • Don’t overemphasize any one sport or diminish others • Run a complete scoreboard; avoid rehashing that info in copy • Include fans, managers, coaches, trainers, intramurals

Ads & Index

Today, concept drives coverage which drives design. Yearbooks can provide the readers with a great range of meaningful information while maintaining strong, reader-friendly designs. It’s all in the planning. STEP ONE Decide how to organize your content. The decision on how to organize the story of the year should be based on the unifier. The theme/concept gives us the angle or focus of our whole-year story. Refer to page five. STEP TWO The next question is how to organize that story so it is easily accessible by the average reader and makes some kind of sense. Explore the possibilities • Traditional student life/sports/academics/groups/ people format. • Pure concept driven only on content • Chronological the book is organized by time, and the story is told by days, months or seasons as the year progresses. Be creative but logical After exploring all the possibilities, think about what might make the most sense to the reader. The best answer may be the standard, traditional fivesection format, and there is nothing wrong with that. Don’t feel you have to do something different just to do something different.

chronological

• Include all students, faculty, staff and organizations in the index • Break up the monotony of this section with feature stories showing students’ roles in the community or quotes relating to events that occurred during the school year - can also keep strictly a reference section.

CREATIVE

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10 Even Page

Job # x

School Chicagoland Yearbook Experience

Special Instructions: Contact Maureen Olofsson 630-660-3773

Black Ink

Includes Spot Color(s)

COLOR

Process 4-Color (CMYK)

PageMaster / Making WI200401L

Registration:

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DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE

eShare • Parents and students can contribute photos to the yearbook with our eShare site. • We can attach a custom flier to your school web site with instructions. • When submitting photos they will be able to attach captions and photo info. • This is a great way to expand the coverage of your book and create community with the school population. • If you have not signed up for eShare call or e-mail me today.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

TERMSYOU SHOULD KNOW

art: any graphic, student drawn or clipart placed to enhance the theme, art should not be used to fill unused space. bleed: a picture taken past the external margin on the page, extending off the page. body copy: the text of the story on the page. colophon: a statement recording the names of the staff and the printer, type and paper used, size of the edition, and other information about the production of the book. color halftone: photo printed in color other than black ink. color print: photograph in full color CMYK. column rule: structure used to separate columns of type cover: binder’s board covered with printed or silk-screened materials which protects the pages. Usually includes the first representation of the theme or concept, as well as the name of the book, the name of the school, and the year. cropping: the proportional sizing of a photograph to focus on the subject of the photo deadline: date when something is due, i.e., stories, layouts, final pages die cut: process whereby a hole is literally cut into a cover or endsheet using a metal pattern. dominant photo: photo which is 2 to 2 1/2 times larger than any other picture on a double page spread. double page spread (dps): two facing pages designed as a single unit. duotone: process whereby an original black and white picture is printed in black, plus one additional color for a special effect. endsheet: heavy sheet of paper that attaches the book to the cover. There is an endsheet in both the front and back of the book. eyeline: used to link a spread, a horizontal line is established across the spread above or below the center to give movement to the reader’s eye. flat: one side of a signature; the eight pages which are printed on one side of a signature. folio: tag at the bottom of the page which numbers and names the spread appears. font: typeface used consistently within a section. gutter: crease in the center of the book between two pages. internal margins: 1 pica or less separation between elements. job number: number assigned by the printing company to the school. The number must appear on every layout and all materials sent to the plant. ladder: the overall map which shows the placement of every layout in the yearbook. lead in: the sentence or paragraph which catches the attention of the reader; the first few words of a caption, usually emphasized in some way. logo: the use of distinctive typography and/or artwork as a trademark for a theme or design concept. mock layout: a rough draft of a layout showing the amount of space to be occupied by copy, photos, artwork, etc. It’s used for roughing layouts so corrections and changes can be made. It’s also used to organize ideas and photo requests. pica: unit of measurement used in yearbook production. 6 picas=1 inch. signature: 16-page section on which 8 pages are printed on one side, 8 on another. spine: the part of the binding that connects the two flaps of the cover. theme: The central idea or concept: the narrative or pictorial thread that unifies the various parts of the book

page 11

BLEED PHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE

ImageMaster Job # x It Final Special Instructions: WI200401R

COLOR

Contact Maureen Olofsson 630-660-3773

Black Ink

School Chicagoland Yearbook Experience

Includes Spot Color(s)

Process 4-Color (CMYK)

Registration:

Loose

Odd Page

Color commentary Color me copper Color our world Color outside the lines Coloring our future Combinations Come and get it Come as you are Come as you are, leave completely different Come to life Come to terms Come to the point Comic adventures Coming in loud and clear Coming into focus Coming of age Coming to a close Coming to a school near you Comments from the crowd Commodore & Company Common ground Common sense Common threads .compendium Complete Complete transitions Completely unforgettable Completing the thought Composing your future Community Confessions Confidential Connect Connect • disconnect Connect the dots Connected Connected as one Connections Connectivity Consider it Consider the possibilities Consistently good Constant change Construction • commotion • celebration Construction zone Content Context Continued inside Continuing the journey Continuing the legacy Continuing the story Continuum Contradictions Contrary to popular belief Controlled chaos Convergence Cooling it in the desert Copyright Cornerstones Coulda • woulda • shoulda Couldn’t have done it without you Count on it Count the rings Count us in Countdown Counting the days Cover story Crammed in Cream of the crop Creating Creating history Creation • celebration Crossing lines Crossing paths Crossroads Cruisin’ in my El Camino CuRIOus Curiosity Cut from the same cloth Cutting it short Cutting loose D Dare to be different Dare to compare Dare to dream Dare to soar Dare you Day after day Day and Knights Day by day Day in, day out Day to day Days between summers Days • hours • seconds Deal or no deal? Deal with it Decide. Decisions Deep impact

8 12 Even Page

BLEED PHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE Define: high school Define us Define yourself Defined Defined by diversity Defining character Defining lines Defining moments Defining our generation Defining the future Defining us Definitely Defying definitions Déjá vu Depiction Depth perception Designed to... Designing our dreams Despite everything Despite it all Destination Destination unknown Destined to be... Destined to be a classic Destiny awaits Destiny in the making Details Determination + hard work = success Detour Develop Diamond in the rough Did you know? Difference Different as day and night Different by design Different directions Different points of view Diffused Diffusion Diggin’ deeper Digital daze Dignity in disguise Dimensions Directions Discover the life Discover the spirit Discovering the gold Discovery Distant horizons Distinguish yourself Diversity Do a double take Do something Do you care? Do you have what it takes? Do you like what you see? Doing and daring Doing it right the first time Dolphin days Don’t blink Don’t blink or you’ll miss it Don’t count us out Don’t hold back Don’t hold your breath Don’t Hyde your feelings Don’t Hyde your pride Don’t judge a book by its cover Don’t miss a thing Don’t stop thinking about tomorrow Don’t take us for granted Don’t worry about it Done it • said it • noted • quoted dot.com Double take Double talk Double the memories Double up Double vision Down for the count Down the road together Down to the core Down to the last drop Down to the wire Downloading Dramatic differences Draw your own conclusions Drawing you in Dream big Dream catcher Dream • dare • do Dream on Dreaming • achieving Dreaming out loud Dreams Dreams and expectations Dreams and memories Dreams made real Drive Driven

Planning your color Sometimes artists use colors that evoke certain emotions. Other times artists use colors simply because they like the way they look. Color always has meaning. This meaning can be, an emotional one or it can be a personal preference on the part of the artist himself, but it ALWAYS has purpose behind it. There is nothing wrong with choosing a color because you like it. However, when choosing a color you still want to make sure its use does not conflict with what you are trying to say with your work. Proper use of basic color theory can help you decide what colors match, as well as what each color makes people feel. Warm Colors: Red, yellow, and orange. These colors evoke warmth because they remind us of things like the sun or fire. Cool Colors: Blue, green, and purple (violet). These colors evoke a cool feeling because they remind us of things like water or grass. Neutral Colors: Gray, Brown. These aren’t on most color wheels, but they’re considered neutral because they don’t contrast with much of anything. They’re dull and uneventful. Value: is the amount of black in a color. Saturation: is the amount of a color used. When a color is at full saturation, it is extremely vibrant. When a color is “desaturated,” a large amount of color has been removed. Desaturated colors tend to be close to being neutral because there is so much gray in them. Primary Colors: Red, Yellow, Blue. These 3 colors are the base colors for every other color on the color wheel. When you mix two primaries together, you get a secondary color. Primary colors are useful for designs or art that needs to have a sense of urgency. Primary colors are the most vivid colors when placed next to each other. Secondary Colors: Orange, Green, Purple. These 3 colors are what you get when you mix the primary colors together. Secondary colors are usually more interesting than primary colors, but they do not evoke speed and urgency. Complimentary Colors: Red and Green, Blue and Orange, Purple and Yellow. These are the colors directly across from each other on the color wheel. Don’t let the name fool you, they rarely look good when used together. They’re called “complimentary” because, when used together, they become extremely vibrant and have heavy contrast. RGB Color: This is color based upon light. Your computer monitor uses RGB. The name “RGB” stands for Red, Green, Blue, which are the 3 primaries (with green replacing yellow). By combining these 3 colors, any other color can be produced. Remember, this color method is only used with light sources; it does not apply to printing. CMYK Color: This is the color method based upon pigments. “CMYK” stands for Cyan, Magenta, Yellow, and Black (its what the K stands for). Using these 4 colors, most other colors can be achieved. Unfortunately, CMYK cannot reproduce the same amount of colors as RGB can, which is why yellow-greens sometimes look a bit muddy when printed. This is the method used by printers the world over. Pantone (PMS) Color or Spot Colors: This is yet another printing color method. PMS stands for “Pantone Matching System,” and is a large list of specially mixed colors made by the Pantone Corporation. Instead of using CMYK to create colors, the pigments are created individually for purity. For example, if you use a Red-Violet color, pick PMS 233M. The color would be mixed exclusively for your project and would always print exactly how I want. The only drawback to using PMS colors is that they’re expensive. For Pantone products go to www.pantone.com

TEST your Color palette here

COLOR

DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE

Job # x

School Chicagoland Yearbook Experience

Special Instructions: Contact Maureen Olofsson 630-660-3773

Black Ink

Includes Spot Color(s)

COLOR

Process 4-Color (CMYK)

PageMaster / Making WI200401L

Registration:

Loose

DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE q Draw a dominant photo first. q Make dominant more than twice the size of all other photos. q Make dominant photo cross the gutter.

q Stay within the column guides set. q Design pages as a spread. q Maintain a a consistent internal margin. (one pica or less) (or one pica from gutter) q Put a caption with every photo. q Use a variety of photo shapes. (rectangles and squares) q Place all copy to the outside of the spread. q Establish an eyeline. q Avoid trapped white space. q Touch all external margins. q Use simple and functional graphics that add to your theme. Do a self critique and check mark all the rules above you followed on your sketches.

LayoutRules

Sketch out some ideas to take to the computer. It is always easier to design from an idea on paper then from a blank computer screen.

page 13

BLEED PHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE

ImageMaster Job # x It Final Special Instructions: WI200401R

COLOR

Contact Maureen Olofsson 630-660-3773

Black Ink

School Chicagoland Yearbook Experience

Includes Spot Color(s)

Process 4-Color (CMYK)

Registration:

Loose

Odd Page

BLEED PHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE

BRAINSTORM

Student Life Features “I’m Supposed to be . . . “Most see the obvious . . . but I am really “What it takes . . . A matter of time Can you tell truth from myth? Question... What’s your style? On separate sides Point counter point Question how good is your memory...? Student Life Sidebars The Lowdown The Inside Scoop The Highlight The Feedback Culture mix Survival of the trendiest Icons for the past Mixed messages Making conversation

Club and Organizations Sidebars Who was the leader? Who was the slacker? Who was the extremist? Who was the optimist? Who was the apprentice? Who was the benefactor? Who was the mediator? Who were the voices? Who was the spirited student? Who was the advocate? Who was the winner? Who came for the snacks? Who brought the snacks? Learn the terms Take her word for it Make a list Before and after Question... What kind of member would you be?

Feature story 14

Even Page

SAMPLES

Feature

Plan So what’s it going to be? Features, sidebars, personal profiles? Plan your alternative copy. Opening, division pages: ____________________________________________________ ____________________________________________________ ____________________________________________________ Students Life: ____________________________________________________ ____________________________________________________ ____________________________________________________ Organizations/Clubs: ____________________________________________________ ____________________________________________________ ____________________________________________________ Sports: ____________________________________________________ ____________________________________________________ ____________________________________________________ Academics: ____________________________________________________ ____________________________________________________ ____________________________________________________ Seniors: ____________________________________________________ ____________________________________________________ ____________________________________________________ Underclass/Faculty: ____________________________________________________ ____________________________________________________ ____________________________________________________ Ads & Index: ____________________________________________________ ____________________________________________________ ____________________________________________________

Academic Features Top 5 survival or room 000 Rules 4 life Making statements Making a statement Love of wisdom Testing your sanity Elements of life Rudimentary Question... Which role do you fill? Portrait Features Brain Power Who’s who Drama Queen Sports Features No room for error The missing link a closer look Time out Rule breaker Deadline with disaster

List of the most commonly misspelled words for your editor to check: absence accidentally accommodate acknowledge acquaintance acquire across address all right altogether amateur analyze answer apparently appearance appropriate argument ascend athletics attendance audience basically beginning believe benefited bureau calendar candidate cemetery changeable characteristic

column commitment committed committee competitive conceivable conferred conscience conscious courteous disappoint disastrous dissatisfied eighth eligible embarrass eminent emphasize entirely environment especially exaggerated exhaust existence familiar fascinate February foreign forty fourth government

grammar guidance harass height illiterate incidentally incredible indispensable inevitable intelligence interesting irrelevant irresistible knowledge laboratory license maneuver mathematics mischievous necessary perseverance perspiration phenomenon physically playwright politics practically precede precedence preference preferred

prejudice privilege proceed professor pronunciation quiet quite recommend reference referred repetition restaurant rhythm ridiculous roommate sandwich schedule secretary seize separate sergeant similar sincerely sophomore subtly succeed surprise thorough tragedy transferred

Did you know you can set your computers to auto correct commonly misspelled words in InDesign.

DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE

Job # x

School Chicagoland Yearbook Experience

Special Instructions: Contact Maureen Olofsson 630-660-3773

Black Ink

Includes Spot Color(s)

COLOR

Process 4-Color (CMYK)

PageMaster / Making WI200401L

Registration:

Loose

HOMEWORK

NEVER E V E R

DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE

• Make the worst photo the dominant photo on a spread • Have people in photos talk to the reader through the captions • Put somebody’s face in the gutter of a spread • Start your caption with the names of the people in the photo • Be inconsistent with internal margins

Feature

ideas

• Use photos with more or fewer than four sides, NO triangles • Copy somebody else’s ideas exactly • Make sports the largest section • Trap white space. Trap White space

Look through magazines and cut out and paste cool sidebar and feature ideas in the space below.

DESIGN

GO HJ GoDesign

Use GoDesign to get ideas for sidebars and info graphs. Many designs and topics available. New designs yearly.

page 15

BLEED PHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE

ImageMaster Job # x It Final Special Instructions: WI200401R

COLOR

Contact Maureen Olofsson 630-660-3773

Black Ink

School Chicagoland Yearbook Experience

Includes Spot Color(s)

Process 4-Color (CMYK)

Registration:

Loose

Odd Page

‘RE

BLEED PHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE

What is the carbon footprint of your yearbook program?

good

q Do you shut them off when they are not in use? q Do you shut them off at night? q Do you unplug all electronics when not in use for over 24 hours? q Do you use recycled paper in your printers and copiers? q Do you recycle your ink cartridges? q Do you upload pages to the plant? q Do you recycle items like pizza boxes? q Do you use both sides of paper when printing? q Do you turn lights off when no one is in the room? q Do you keep lights off when they are not needed? q Do you recycle old yearbooks?

bad

q Do you get paper proofs? q Do you use paper plates, towels and napkins in classroom? q Do you use plastic silverware in classroom? q Do you allow non-recyclable waste in classroom?

MO‘re YEARBOOKS

green

yearbooks Maureen Olofsson

For more help creating your perfect book, contact me at: moyearbooks@sbcglobal.net • 630-660-3773

It is easy being

At Herff Jones, concern for the environment is not a new initiative; we’ve always been committed to creating products in the most environmentally responsible way without sacrificing quality, price or service. For more details on our earth-friendly practices, go to wespeakyearbook.com/green. REDUCE Gone are the days when all schools needed the same supplies. Because some of you submit online and others make printouts and send CDs, the needs of your staffs are different. And we heard you when you said it felt wasteful to receive materials you no longer used. We’ll send universal materials to all schools and then let you tell us what other supplies you need and want to create your books. No more piles of stickers, copy envelopes and layout forms — unless you tell us to send them your way. REUSE By its very nature, the yearbook is a product that has multiple uses through time. Just as the memory book later becomes a reference guide, kit boxes can store archival materials and module boxes might become files. If students can claim them from the teachers who covet them each spring, yearbook cartons make excellent boxes for heading off to college! RECYCLE We trust you’re doing your share by using digital cameras, printing judiciously, recycling waste paper and making sure that toner cartridges and old computer equipment are recycled. We’re using soy-based inks and recycling by the ton (more than 2,100 tons of paper and 200 tons of aluminum each year). If we all pitch in, we can make a difference. Let’s talk, I’d love to hear about your plans for the future.

DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE

8 16 Even Page

Job # x

School Chicagoland Yearbook Experience

Special Instructions: Contact Maureen Olofsson 630-660-3773

Black Ink

Includes Spot Color(s)

COLOR

Process 4-Color (CMYK)

PageMaster / Making WI200401L

Registration:

Loose