Retailers The two different retailers I am designing my bust forms for are Levi Strauss & Co and Alexander McQueen. They are both vastly different brands that appeal to very different types of customers. Levi’s appeals to the everyday American consumer, looking for a basic pair of jeans, button up shirt, or denim jacket. They are known for their low priced, quality denim for men women and children. McQueen on the other hand appeals to a totally different audience. His work is for the eccentric soul. He created designer and high fashion garments often worn by celebrities. His work is known to push the limits and feature highly decorated, out-of-the-box, futuristic pieces of art.
I choose Levi’s to feature my bust form inspired by Frida Kahlo because I related her casual upbringing and lifestyle in Mexico to the idea of a low key life out west in the deserts of the U.S. Her colorful flower paintings reminded me of cactus flowers, and made me think of simplicity, which is why I chose Levi’s. They are a simple brand known across country for their great basic denim. By creating a “western” type of bust form for Levi’s, I felt it would fit their brand image well, and could easily be relatable.
I choose Alexander McQueen to feature my second bust form inspired by Frida
Kahlo due to both of their dark and expressive minds. Alexander McQueen was known for his work to make bold statements. He was not afraid to put cages on his models faces, or create huge garments, and paint his models faces black with lipstick. Each and every runway show has the audience in awe and amazement over his chilling creations. I figured he and his brand would be the perfect audience to appreciate the graphic and depressing images from Frida Kahlo.