How Google’s Algorithm Updates Link SMM and SEO
Google changes its search algorithm 500-600 times a year in order to ensure that searchers are getting relevant and accurate results to their queries. While some updates are minor and go almost unnoticed, those like Penguin, Panda, Hummingbird and Pigeon have had a significant impact on Internet marketing. With these updates, Social Media Marketing (SMM) and Search Engine Optimization (SEO) are no longer distinct and separate and SEO that does not take SMM into account is incomplete.
Tulsa, Oklahoma Call Now: - 1-800-670-2809 Website: - www.viralseoservices.com
Recapping Major Google Algorithm Updates
Hummingbird’s major function was to focus on larger queries rather than individual words and helped eliminate things like keyword stuffing and link farming. The Penguin update acts as an additional filter to this algorithm and severely punishes the keyword stuffers and link farmers, with increasing focus on quality content. The latest Panda algorithm update aims at removing poor quality content from search results. The most recent update, Pigeon is meant to display relevant, useful and accurate rankings in the local search results.
www.viralseoservices.com
Strategies for Success in Online Marketing Until recently social media and search were thought as two different things but with the recent algorithm updates extra focus should be given on social sharing and content as the key element for maintaining search engine strength. Here are some expert recommendations to maintain your website’s visibility in the context of these changes:
Adaptive SEO Approach
Traditional search engine optimization tactics like link building and keyword stuffing are dead. To succeed, you need an Adaptive SEO strategy which means developing a robust SEO policy and a sound structure for your website that can handle the changes that are taking place with visibility in mobile search, focus on content marketing, and a strong, active social presence.
Impact of Social Media on SEO
Within the context of organic marketing, social media is the primary tool for promoting content. One of the major benefits of such marketing is credibility. It helps to put the brand and site directly in front of the customers. It’s through social platforms that a lot of people learn about their favorite companies or brands. So social into your SEO strategy will give you an advantage over competition as it produces higher rankings, authority and more brand recognition.
www.viralseoservices.com
Online Newsroom Opportunity
Online brand newsrooms give digital marketers the chance to engage their audience with relevant content at the right time. A good news room helps to raise visibility with the media and in the search engines. PR professionals are now part of the SEO team in many companies.
Content is the Ultimate Winner
When it comes to SEO and ranking, there is nothing to replace optimized content. Use original and high quality content that meets the needs of your audience and make sure your posts are updated with fresh content. Avoid duplicate content and keyword stuffing. Good content gets shared on social media very fast, enhancing your visibility and providing you with an authoritative presence in your industry.
Google has now become far more human-friendly in the way that it encourages users to search using particular questions and conversational phrases. This in turn offers a more premium experience, rather than with specific keywords or generic search terms. With the increasing impact of media on search, it is critical that sites are designed for search relevance and engage users by providing fresh, conversational and interesting content and merging them with a social media presence.
www.viralseoservices.com