Viral Content and Social Media: Two Powerful SEO Tactics of Today
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Internet marketing today is a whole new ball game. What was once regarded as good SEO techniques are quite outdated, on account of Google implementing algorithms each more unique than its predecessors. The result is stricter monitoring of sites accurately recognizing spam and poor quality content.
The ground reality is a simple fact. If you want an increase in rankings, increase the quality of your SEO services. Rich content isn’t just a demand. It’s the crux of web-based services. Search engine optimization requires a multifaceted strategy with user-based solutions to increase traffic. Your main aim is not so much as to top the list but be recognized. Visibility is of utmost importance keeping you in the forefront of a search page. With social media and social networking ruling today’s world of internet marketing, SEO services are no doubt linked with these two big babies of the 21st century. Working in tandem to utilize social media is implementing quality rich content and developing innovative techniques for improvement. SEO services have evolved with specific techniques to provide quality. However, there are two areas that demand your constant attention without which your ranking remains at the bottom. To be more resourceful requires efficient planning and round the clock monitoring. So what does it take to help your site achieve a heightened sense of visibility to user traffic? Viral content and social media.
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Elements of Viral Content
Every net-savvy person is familiar with the term going viral. You watch this YouTube video that becomes a sensation overnight. It’s not spam but yet its URL is accessed umpteen times, with tags all over social media platforms linking you to the same video, which is going viral. You need to devise a strategy that will implement a mechanism enabling your content to go viral online.
Your Purpose in a Competitive Market
Before you even start on a crazy spree of sharing your content all over the net, you need to break down the key elements of viral content to understand the following. Why do you need it. How will you implement it. How are you going to make it work. Your competition on the net where viral content is concerned is EVERYONE! You need to understand that your competition is not vendors of similar products nor is it competing with similar websites. This isn’t business competition now. This is all about web content, so search engines like Google couldn’t care less if you were an individual blog expert or a businessman soliciting your wares online. Content is content. So in effect your competition is that cute little puppy video that may have gone viral too.
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What this means is that your take on the subject needs to be such that it makes a user want to interact with you. By user interaction, it would mean 4 basic factors.
User reads your content. User likes it. User is curious and wants more information. User shares your content. The ongoing domino effect then leads to your content ‘going viral.” How you implement your strategy to fit into this frame depends on you and your SEO services.
Creative Quality over Quantity
How do you market a thought, you don’t just post it everywhere hoping it will get noticed. Similarly a brand or a product doesn’t require quantitative promotion. It requires a strong user base that can be built through a constant flow of useful and relevant content. This benefits a long term process. You need the means to create a weekly dose of rich quality content that will keep pushing more and more ideas into the minds of users.
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Today the web is filled with viral content. Media of almost every subject on the planet is being spewed out a dime a dozen. With a magnitude of keywords stuffed down the throats of user traffic, Google then implemented the exceptional idea of inbound links that ranked listings according to the number of users being linked to a search or a site. Thus the main point here is that acquiring as many inbound links to your site as possible is a sure sign of success. Again how do you achieve this? Well rich viral content!
Key Factors of Viral Content
Unique compelling content: A user needs to get fresh, unique information and feels he must share it online. He is compelled to feel a sense of a loss of information. Sharing: You need to feature a sharing option within or after your posts. Trust and reliability: There is none as unforgiving as a net user. So keep your subject and data accurate, precise and unique. Practical Utility: Is there any point in providing a piece of information or solution which a user cannot implement within the confines of his environment? Post such material that user can work with. Be Consistent: Users hate to find discrepancies in information. Consistency of content is extremely important for building up user trust.
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Stay Focused and Be Active: Updating your websites and product information is necessary. Internet statistics based on user behavior prove that a site with constant update activity is more likely to attract user traffic maintaining the flow. Post a blog or a site that doesn’t only showcase a product, it should be a comprehensive offering of user activity forums, reviews blogs, and product descriptions. Blog activity gives you a higher exposure to not only users but search engines as well.
The Power of Social Media on SEO
The second part of internet strategic tactics involves a most powerful tool to take your content to the top. The word ‘social’ in itself implies society and social interaction online has built up on the web this powerful tool called social media. Harnessing its potential will take you to the top. Social media doesn’t only promote you, it is proof of your quality and worthiness. These are two basic requirements that search engines look for to boost rankings. But how do you get social media to work for you? There is a big difference in using social media and getting it to work for you. It is so very easy to make a dozen accounts on Twitter, Facebook, MySpace, YouTube and the like. But there is no point just getting people to keep following or liking you. User traffic working for you sharing your sites, your videos and information then initiates a mechanism that works to get your content a continuous visibility.
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You have engaged a good SEO service to build a fantastic website with all the necessary linkage and keyword rich content. Yet you fail to understand why your rankings aren’t climbing at a pace you would prefer. Have you ever realized that it isn’t about the website alone? Just having great content without exposure would be pointless. Search engines today are not only looking for rich content and quality keyword usage. Of course that’s the basic requirement and first step of the criteria of a ranking, but with social networking sites playing a powerful role, search engines are sourcing feedback from such sites to gauge the reliability and popularity of websites and pages.
Factors of Social Media That Influence SEO Content
Search engines look to social media for sizing up websites Faster sharing and interaction among users Facilitates faster traffic like retweets on Twitter and likes and reposts on Facebook Reaches a wider relative target audience rather than a specific one User interaction and discussions like comments on Facebook lead to user curiosity and enhance brand value An established and well-trusted marketing forum.
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The list and possibilities are endless, social media has become your health pill for improved SEO strategy. Social media doesn’t only provide a platform for a specific target audience. It exposes you to a very wide audience resulting in a rich but cost-effective marketing campaign. You cannot ignore the power of web-based purchasing. SEO experts recognize the fact that users will utilize social forums to collect information about a product before buying one.
Another big factor of social media’s influence
over SEO marketing is user and vendor interaction. It makes good business sense to engage in conversation with your user base. Sites with social networks where user comments are replied to and criticism accepted with promises to improve will work wonders to encourage user trust.
Social Media over Regular Search Engine Based Data
There can never be enough of SEO. With new algorithms, new social sites, and the constant changing face of the net to cope with the barrage of user traffic, you need to get your priorities in focus if you want to remain on top. Today with the likes of Facebook and YouTube, social media has climbed to an all time high. Users spend more time on these sites acquiring information rather than using Google or Bing. This trend is gaining rapidly online and if you aren’t able to optimize and source the vast potential of such a platform, then it would be a great loss indeed.
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