HOW TO WRITE WINNING CONTENT – Best Strategies
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Are the articles and blogs you post bringing you substantial traffic? Surely you need to get visitors and conversions if your business is to grow. The secret lies in strategic content writing, which can be interpreted as writing content in a skilful way that involves conscious arrangement of ideas in a way that attracts users, serves their needs and gets your site or blog to rank well. It is important to remember that creating such content is by no means a casual affair but demands conscious effort and training.
STEPS FOR CREATING STRATEGIC CONTENT Only content strategically written can deliver the goods in terms of rankings and traffic. That involves a few steps.
First you need to find an idea on which to create content. The idea should be one that is proven to be popular among your target users. To find such an idea, you need to browse community sites and seek the services of content curators. Once you are sure that the idea is significantly popular, it’s time to research it extensively. When you write on the topic you need to present yourself as an expert, for which you need research data, stats, case studies and analyses. Anything you claim must be backed with proof.
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Once you’ve got the data ready, you must think of how to present the content. Adding anecdotes and stories to your content and giving it viral, or share worthy, headlines is important. Don’t forget to include social sharing options in the page, and asking users to share the content if they find it useful or interesting, though if the article is really good readers would voluntarily share it.
It is important that your article is interesting and visually appealing. It should not appear as a wall of content, but bits of data meaningfully arranged and interspersed with images, infographics, charts and screenshots. These would increase the content’s sharing value. Finally remember to optimize your article for Google using the relevant keywords.
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If you are thinking of content with a direct marketing perspective, you need to identify a compelling problem your target users are likely to face. Then you need to approach it as an expert and present the solution through case studies, stats and figures. The readers must feel that their issues can be solved with what you offer.
Remember, your article must be worth sharing. It should generate some buzz in the social networks, spreading like a virus would. And it all begins with a proven idea.
THE FOUNDATION OF CONTENT STRATEGY
With content strategy, it always helps to follow some principles since they could help bring in engagement from users. Having a framework is important for content generation. An absence of framework is equivalent to wasted effort. You should consciously analyze whether your content strategy has the following traits:
Being informative and practical - There must be some unique information in your articles or blogs which users aren’t much likely to find elsewhere. That information should also score high in practicality, helping readers in their day-to-day life situations.
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Being relevant - Information does not help much without relevance. The content you generate must be up-to-date, relevant to the target market, and in line with the channel through which you are distributing it. Analyze the performance and the engagement generated by your article or blog using solid analytical data.
Entertaining or exciting the audience - Entertaining content is something that connects to the audience emotionally, which increases its potential of being shared and getting viral.
These qualities are essential for strategic content writing since they ensure that what you write ultimately gives value to the readers. Such a noble intention would ultimately work in your favor.
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