Website Development – an Important Criterion for Online Marketing The Internet has drastically changed the way in which businesses operate. Nowadays businesses depend heavily on internet marketing. Earlier, people used to go to shops or stores for making a purchase. These stores and shops have now turned digital, offering unlimited choices and improved shopping experience. Many businesses have opened web-based branches and some have become completely online. Majority of people who have access to the internet prefer online search to find products or services they need. With millions of websites available on the internet, it is important for businesses to utilize specialist internet marketing services to tap into the huge market of potential consumers.
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Importance of Internet Marketing
Internet marketing overcomes the barrier of distance and helps you sell your products or services to customers in any part of the world without setting up a local outlet. It helps you in widening your target market. -----------------------------------------------------------------------------------------------------------------It is one of the most cost-effective ways of advertising your product. Marketing products online is costeffective. The cost involved in creating and developing a website, and using marketing articles or social media to establish an online presence is minimal. -----------------------------------------------------------------------------------------------------------------You can remain open for business round the clock without any opening or closing hours. This makes it convenient for customers to browse your online store at any place, at any time. -----------------------------------------------------------------------------------------------------------------The World Wide Web provides a great platform to build a good relationship with your customers, helps in retaining existing customers and attracting new ones. -----------------------------------------------------------------------------------------------------------------Marketing via the internet increases sales and revenue as it provides consumers the opportunity to effortlessly purchase the products online.
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Surviving and Thriving with More Advertising and Marketing Ron Volper, the author of Up Your Sales in
More information on the internet has contributed to
Down
the
Market:
Performing
20
Strategies
Salespeople
need
for
more
contact.
With
too
much
information, buyers often find it difficult to make the
Cautious Customers states that “companies
right decision. According to Volper, the cornerstone
that are surviving and thriving are the ones
of
that advertise and market more, both in
education. There are four main characteristics that
high tech through internet and in “high
distinguish companies that remain successful, and
touch,”
these are:
direct
Win
Top over
sending
to
from
emails
to
the
customers and so on.” When companies target their product, they need to focus more on decision makers. They need to pitch to a more senior-level person; instead of pitching the bells and whistles of a product, they need to highlight how it will meet a real need, solve a real problem and prove it, Volper emphasizes.
any
solid
content
marketing
is
advice
and
They have not cut their advertising and marketing budgets
Compared to their competitors they have cut fewer employees
They have not cut their sales team
They have added more value to their products and services, but have resisted cutting price
Have an Engaging and Fully Functional Website In the world of Internet marketing it is important to capture and retain the attention of potential customers. To ensure that online businesses meet their business objectives and are profit generating, their websites should be appealing enough to engage users and maintain their interest. A good website is a window to the business, offering a clear view of its nature, products and services. Creating a website involves processes such as website design, website development and optimizing it for search engines.
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A good website must have the following features:
Reflect the nature of your business
Visually appealing
Is fully functional
Easily grab the attention of the customers
Easily navigable
Provide excellent user experience
Responsive web design to function well on all types of devices
To ensure professionalism in website design, businesses can consider utilizing website optimization services. Web design experts and SEO professionals will create and develop business websites that are easily navigable and user friendly for visitors and search engines. Hiring a website development company is economical; moreover, organizations stand to benefit from higher search engine ranking, increased visitor traffic, leads and conversions and higher referral rates with such efficient support.
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