Tips and Tools for Conversion Rate Optimization

Tips and Tools for Conversion Rate Optimization

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Internet marketing has never been easy and with the ever growing competition, it is even more challenging to keep up. In order to plan any marketing strategy, you need to get the data right. Your current accounting numbers, available budget, market requirements, and your current market position and so on must be considered. Along with that, you cannot ignore the fact that you are competing and therefore you cannot forget to find out the details of the data and market information of your competitors. When looking to advance your business, one of the most important considerations is conversion rate optimization (CRO).

Definition: Conversion rate optimization is the process of increasing website leads and sales without spending money on attracting more visitors, by reducing your visitor "bounce rate". A conversion rate is defined as the percentage of visitors who complete your defined goal.�

The above description is a Wiki definition of CRO. How can CRO be achieved?

Conversion rate needs to be tracked, on the basis of which we can work on the optimization. Conversion rate is more like collecting data and information in order to optimize your website’s data. There are multiple tools that can help you get to your desired results. The most important consideration is managing your online reputation.

With a good reputation comes good attention. Here are some tips for maximum conversion rate optimization.

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1

Gathering Data and Information

The first thing you do for any SEO company before getting to optimization is gathering information and data on your website along with other competitive information. You need to tune this information in your favor by optimizing it and placing your website in a better position. You may consider using the following tools for the same:

GOOGLE TAG MANAGER As soon as you type CRO process in your Google search bar, the first thing you come across is, of course, Google’s strategically placed own publicity and SEO prone tool for CRO, the Google Tag Manager. One of the most useful and must have tools, Google Tag manager focuses on 3 things:

 Marketing agility  Dependable data  Easy and quick accessibility

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This is indeed a very useful tool to have in order to gather data. The best part about this is, you need not call your webmasters for this and manage doing it yourself. Also, it is free! Currently it still is a work in progress (WIP) tool and Google is doing everything to set it right.

How This Works A tag is a code snippet of JavaScript which sends information to a third party. Once the source code of your website is done, and your website is up and running, you can take it from there. The Google Tag manager needs you to add the JavaScript code snippets to the source code of your website. Once these snippets are set into your source code, you may manage these tags from your Google Tag Manager. These tags are like, AdWords conversion tracker, Google analytics, and so on.

CRAZY EGG The best way to judge your website is by tracking what exactly attracts users on your website. One disadvantage of Google analytics is that, though it shows you the traffic, it doesn’t give you an idea as to why your visitors are not buying your products even when they are visiting.

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There are different ways in which Crazy Egg helps you keep track of the traffic on your website:  Heat Maps: The Heat Maps help understand the focus of the traffic. You can see where your visitors click the most just in an overview.  Click Tracking Overlays: These help you track the number of clicks each section or tab on your website gets. So this way, you will get an idea as to what the most important section on a particular page is.  Scroll Maps: The scroll maps help you strategically place the most important content on your website. They help you understand how your visitors scroll through your website. The heat technique is used here as well and that is how you get to know the most active section on your page.  Confetti: This is a very interesting feature of Crazy Egg. Ever thought of analyzing your traffic by understanding which part of traffic is interested in what on your website?

Keep that thought, as you have the confetti feature of this tool which helps you to understand and segregate the traffic into sections like traffic from Facebook, old traffic and new traffic, and so on.

Crazy Egg also helps you design your website according to the needs of your visitors.

Feedback doesn’t always help as much as factual data does.

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QUALAROO Our consumer circle has changed drastically with respect to technological evolution.

That is exactly why we need something to understand and optimize not just our websites for PCs but also for mobile and tablet users. Qualaroo helps you get a survey done in no time at all.

Qualaroo gives your customers or visitors pop-up queries at a place on your website which doesn’t annoy them during their shopping or visits to your website. It’s a simple pop-up question which they need to answer. You may customize the color, or the way the questions are put up.

The mobile users will have a pop-up question in front of them. This could get a little annoying for your visitors though. They do have a skip and minimize option but some might not like them.

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2

Wireframes

Once you have the plans and tools ready for your website, you need to plan your tests and finalize the designs of your website. Of course, you didn’t think we were going to apply all these tools to your website without really testing them, did you?

BALSAMIQ This is one tool which you should have to work up on mock ups. Before building and getting your website up and running, you need to design and discuss it. Balsamiq is one tool where you can build your website from scratch and materialize it in a beautiful manner.

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You get 75 different options to choose from and build your website. Once that is done, you can discuss it with your colleagues and finalize the details. Moreover, you can also make

changes

to

the

built

window.

Check

out

the

video

(https://www.youtube.com/watch?v=70hfU7_95Gw) to understand this tool better.

Words definitely cannot define it.

3

Testing

After using all the tools and design, we now move to the most important aspect of a website; optimization.

VISUAL WEBSITE OPTIMIZER This is a cool thing to use as you can have different set of things in your hand before finalizing the best one. It gives a head-on competition to the Google Website Optimizer and tops the list of website optimizers. This tool is one of the best options among A/B Testing tools.

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It gives you behavioral targeting, heat maps and also usability testing. Moreover, you can create two options of the same website for yourself and check the difference to choose the best one. It also becomes easier for discussion with your colleagues and team. This is a very good solution for increasing conversion rate. Your visitors are looking for benefits and not solutions, and that is exactly what Visual Website Optimizer will help you achieve.

10 Essential Tips for Conversion Rate Optimization  Treat data as your Bible. If you have data, you have everything you need in order to bring out the best.  Your visitors are looking for benefits on your website. Don’t try to feed them with just solutions to their problems.  Simply positioning your content right, can get you better hits and better sales.  Provide maximum offers and discounts and redirect users from your Facebook, Twitter and Instagram pages.  Interact with your customers rather than just feeding them with information.

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 Take customer feedback positively and make efforts to work upon their issues.  Provide sharing opportunities to your visitors and place them strategically.  Always run debug tests and keep updating your website.  If you are asking for feedback, make sure it is quick and correct.  Keep a tab on the load time of your website.

Optimizing your website was never easy and what is more difficult is optimizing conversion rate. With more competition, things keep changing and you have to make yourself efficient and flexible enough to go with the flow. These tools will definitely help, use them well.

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