How to Stay Clear of Panda Shocks Matt Cutts’ announcements of Google’s upcoming Penguin update and the unconfirmed Panda update at SMX West have been reverberating throughout the SEO world. While the latest Penguin update will be rolled out soon, the Panda update will be more gradual and will no longer be announced. Panda updates have been more frequent than the Penguin ones and the possibility of a 25 th update already having been felt has sent shivers down the spine of many webmasters. But there are ways to be prepared for Panda outbreaks.
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Ever since Google first launched the Panda update, webmasters have been looking to figure out the practices which Panda effectively targets. A permanent overhaul of your SEO strategy may become essential so that you wouldn’t have to waste your time and energy worrying about Panda updates. Here are some of the things that Panda specifically targets:
Poor Content Lack of original content is sure to be penalized severely by Panda. There are still websites around which do not have much original content. Many of their pages have nothing but links and advertisements. Others have content purchased from the so-called content farms. Sites that have shallow or low quality content are of absolutely no use for genuine searchers. We all know that Google’s aim is to provide the ultimate search experience, so it is quite easy to figure this out.
Duplicated Content and Web Pages Duplication of content will just not be tolerated by Google. We’re not talking about copied content, but pages within a site that are duplicated for targeting keyword variations. There are other ways your site could have duplicated content too, such as session IDs resulting in a website having identical pages.
Empty Web Pages Many empty web pages are another factor that could invite Panda penalties against the site. Housekeeping issues as well as internal search issues could result in web pages that are empty.
Too Many Ads Websites having a large ad ratio will also most likely be affected by Panda. If ads overrule content and interfere too much with the user experience, that website is not delivering a good service to the user.
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Artificial Link Building This is a practice which most webmasters may have already given up on, thanks to Google’s relentless algorithmic innovations, but it is worth mentioning. If you purchase inbound links and indulge in such artificial link building campaigns, Google Panda will most likely spot you. This was once rampantly practiced by websites to generate massive revenue at the expense of user experience and satisfaction. In effect, Google Panda targets websites following all kinds of explicit or subtle black hat SEO techniques and each update only serves to do the job better. This should give you a reasonable idea of what to expect and keep the fears out of your mind each time rumors of a Panda update surface. But something that can really make your job easier would be outsourcing to an experienced SEO company that has a clearer idea of the bigger picture and has years of experience navigating the tumultuous SEO ocean. If you’re looking to urgently remedy these issues, head straight to professional SEO services.
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