Importance of Optimizing Websites for Search Engines
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When we look for some information in search engines, we usually go for links listed in the first page of search results. Most people don't click past the first page to find the desired information. Studies reveal that websites listed on the second and third page has less traffic when compared to that for the first page. Here lies the importance of website optimization, the technique used to improve the visibility of the website. Optimizing the website for search engines is important if you are looking for increased web traffic and sales.
Why Optimize Your Website for Search Engines Improved Web Traffic
Reduced Cost on Advertising
Search engine optimization
Businesses using SEO
facilitates improved ranking of
services for online business
a website on search engines.
promotion can save a lot of
Businesses listed in the top 10
money that would otherwise
search engine result pages get
have been spent on costly
high volume traffic. Higher the
advertisements.
website rank, more the web traffic will be.
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Reduced Bounce Rate
Increased Sales and Services
Apart from helping to increase
Websites that are well-
web traffic, SEO focuses on
optimized receive massive
reducing the bounce rate.
volumes of traffic via search
Bounce rate is the percentage
engines. SEO helps users to
of visitors who click away from
easily locate those websites
a particular website after
that offer them the products or
visiting the landing (main)
services they are searching for.
page, and without visiting any
More sales/services result in
of the other pages. Higher
more income.
bounce rate occurs for websites that lack informative content, are difficult to navigate and do not have a professional look and feel. SEO can reduce the bounce rate by making content easily accessible, structuring information flow, reducing loading time, creating followup links, and so on.
Services Offered in Website Optimization SEO service providers combine two types of SEO optimization, on-page SEO and off-page SEO, to make their client websites attractive as well as fully functional.
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On-page SEO Anything that is done for optimization in the website itself comes under on-page SEO optimization. It includes the enrichment of site with details such as the page title, headings, images, keywords, plugins, widgets, postings, updates, and so on.
The most important strategies are:-
Title Tag Optimization
Content Optimization
HTML Code Optimization
Keyword Optimization
Off-page SEO focuses on improving the popularity of website links. This is often achieved by submitting the website/article link in other leading web portals. Target audiences visiting that portal may get interested and access the web link, thus increasing the web traffic.
Off-page SEO
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The most important strategies are:-
Link building
Social media optimization
Video SEO
Pay per click campaign
Forum posting
Nowadays, having an online portal is not enough for business progress. The website must be well maintained by updating contents, building back links, optimizing web pages, and more. All these services can be provided by a reputable SEO company, which stays abreast with Google’s latest algorithm updates such as Penguin 2.1 and Hummingbird. Service providers of SEO must keep updated with latest techniques to allow smooth communication with search engines, improved online presence, and preferred ranking in search engines. Increasing web traffic leads to increased sales and revenue, which emphasize the importance of optimizing websites for search engines.
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