Infographics
The Role of in Your Content Marketing Strategy
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Complex data presented in an easily understood visual format – that’s what infographics
are
all about.
The
number
of searches
for
infographic content is increasing by the day. The reason is that people find it easy to digest information when it is presented in a concise, relevant, and visually appealing way. It helps them find important facts quickly. With search engines emphasizing the importance of quality content to drive greater online visibility, data visualization is proving to be a great content marketing strategy.
The Power of Infographics Your audience is much more likely to be interested in an infographic than in lengthy text. Half of the human brain is dedicated to visual function. A recent study, conducted by researchers at the University of Iowa found that humans tend to remember images and things that they have touched better than sounds. There are three main types of infographics – where data is presented in a timeline, where statistical data is presented in graphs or with icons, or where data is presented on a map. By conveying your message in a visually appealing way, you can communicate with your audience more effectively. Data visualization is also as an excellent tool for getting more social media exposure as people would most likely share information in visual format that appeals to them. Infographics embedded with links are great for SEO.
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Why Infographics are a great marketing tool
Conveys specific information about a topic quickly
Easy to use and share
Boosts brand awareness
Potential to go viral
Increases traffic
Great SEO tool
Infographic Design Tips There are many infographic tools available such as Piktochart, Visual.ly, Infogr.am, Hohli and Fluxvfx. Here are some tips to create powerful infographic content:
Know your data: Understanding the information you want to convery gives you a sense of authority and credibility, both important factors for gaining customers’ trust. Make sense of your information with following questions: Who collected it? Why did they collect it? What audience was this data gathered for? What is the best way to present this data?
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Use appropriate images:
Figure out which facts are the
most important in telling your story, and transform them into tangible, organic chapters. Make sure to present data with the right type of chart. The best content marketing publications pair data and statistics with the right graphics to tell a simple, but interesting story. Use pie charts or bar graphs to make data easily understandable and visually appealing for users.
Create a good story structure:
Decide how to lay out the
information to tell your story effectively. A well-structured visual clarifies, reveals trends, and highlights your key findings.
Guide the reader for a better user experience: Your content should not push, but guide users to create their own experiences. Visual content that provides a personalized experience will be most likely shared with others.
Focus on simplicity:
Make it easy for people to understand
the information that is displayed. Make sure not to overwhelm their eyes with the visuals and their minds with the facts.
Know your audience:
It’s important to understand the
psychology of your audience while creating an infographic. This will help you optimize your content, making it more understandable and accessible.
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After you create your infographics, share them where your audience has easy access such as your blog, social media platforms, and infographic submission sites. However, it may not be easy to manage all of this on your own. A good Content Writing strategy can help you design and post interesting, data visualizations to boost your content marketing campaign.
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