MOS SEO Services
Tulsa, Oklahoma
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Best Social Media Optimization
Strategy www.viralseoservices.com
For marketing a product, anything and everything you do is never enough. All the efforts you put in are always, also followed by your competitors. Being at the top of the game is what you need to achieve but can prove to be difficult. There are ways in which digital marketing or internet marketing works. The key factor of all this is SEO (search engine optimization). However, working with SEO and promoting your business based on that one factor, is not going to help. You need to reach out to people. You will find people everywhere on the internet, especially on social networking sites. To reach out to such people, you need something called SMO or social media optimization. Social media has made everything pretty easy nowadays. Taking your content to various levels has become easier and feasible due to this. Most people today use Facebook, Twitter, Google Plus and other such social networking sites. When Facebook initiated work with ads in 2008 and users started benefiting from it, social media marketing was taken to a different level altogether. People became more aware of how they can promote and market their products as well as services, by simply being active on social networking sites. It is now easier to reach each and every age group and people from different backgrounds.
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Social Media Optimization: Significance Social networking sites are no more just the "connecting people" option in life. They have become much more than that. When you say Facebook, it's a whole new world and the way it has maintained the position is admirable. When people like something, they share and when they share, it reaches different corners of the world. Another aspect to consider here would be SEO. SMO is dependent upon the SEO factor. So, when you want your content to be shared and viewed by multiple social networking sites and also, eventually build up your SEO ranking significantly, you need to consider social media optimization. SEO just gets easier with this. Facebook has its own SEO management. So they have a way to play with their stories themselves. Understanding these aspects is also important, if you wish to play with your searching options. Twitter does the same. Their trick is hashtags. If you know how to play yourself around those, you would then be able to reach the niche and significant crowd with respect to your product or service. Social signals are sooner or later going to be the most important part of search queries. Matt Cutts has a lot to talk about social signals in the next 10 years. Here's what he wants to say, "I think over 10 years, we’re more likely to understand identity and to understand the social connections between people, but at least for the time being, we have to deal with the web as it is and what we are allowed to crawl and what we can easily extract from that and count on being able to access that in the future�. Social media optimization is the best way to draw traffic to your site. Billions of articles, blogs and all other content-related pieces are uploaded on the internet and shared on various social networking sites. Similarly, thousands of images or pictures, millions of tweets and a number of links are up on the web. If you need to compete with that lot, you need to be a part of it as that lot reaches the readers well. www.viralseoservices.com
Smart Sharing Imagine reading through a programming article on a blog based on psychology. Sounds a little weird right? Sharing the right content at the right place is very important. The social media network is like a sea. Once you fall into it, it is very difficult to find you distinctively. For the same reason, it is very important that you share your content on the right networks and within the correct audience. If you don't, your followers might unfollow you and unlike you. Just randomly sharing content on Facebook, Twitter and LinkedIn won't give you audience, it might just take them away and you might end up spoiling your reputation. I'm sure you don't want that to happen. This is simply a part of social media marketing. Just the way Google and Facebook know where to place your ads, you need to be aware about where to post and share your content. This would include making proper use of bookmarking, RSS feeds, social networking sites such as LinkedIn, Facebook, Twitter, Google Plus, and others. In order to grow your business, you need a plan. Strategizing your moves and your steps is important. Why? Because you need the following three things:
People should
Your product
Brand building
understand
must reach
and reputation
your product
everywhere
building
All the above could be achieved easily by sharing and linking your content well. Using all the aspects of SEO well is the solution to the best social media optimization. Back linking, effective use of keywords, providing good and appropriate sharing options on your site, and so on, are the aspects which you need to carefully use. SMO is all about promoting and making people aware of your product.
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Improving Your SMO Strategy Joshua Berg, a leading advocate of SMO has been promoting the following 7 points for the improvement of SMO strategy:
Reputation
Building a strong reputation online that will have visitors viewing you as a trusted, reliable source.
Engagement
Engaging with your audience, sharing valuable content and liking and sharing the content of others.
Authority
Proving yourself to others in the social world that you are an authoritative source and that you are knowledgeable in your industry or field of expertise.
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Becoming a thought leader that is both original and creative in the ways in which you interact via social
Leadership
accounts.
Interacting with others, finding ways to share your experience via social networks and providing your customers with easy access to or a direct connection
Social
to you via social feeds.
Understanding each of the social media platforms and how each should be used, what works for each, how each can benefit you and the types of customers /
Media
clients that are influenced by each network.
Improving the technical aspects of social media including the way your content is shared via share buttons on your website, the display of social icons on your website, and the use of rich snippets and images.
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Optimization
These are the 7 steps which will enable strategizing your SEO as well as your SMO better. Google can easily crawl the data or posts made on Facebook. But as Matt Cutts says, they cannot get into, or rather do not wish to get into the specifics of anyone’s profile. The reason he mentions is for the security of that individual. According to Cutts, our web is rather undisciplined and hence, sensitive information of any sort could be lost within the web and made wrong use of. To avoid any kind of misuse, Google search results of personal information is always on the off note. He adds that social signals are not currently on the best web ranking range. Certain things occurring on Facebook and Twitter are counted on the SEO list but not all.
On a Final Note There is a very thin line between good publicity and bad publicity with respect to SMO. You have to do it right, else there are major chances that you could completely turn your cards. You need to remember just a few important things with respect to your social networking profiles:
Optimize your profiles correctly Use widgets and social media extensions Consistent posting to keep connecting to the audience Dynamic engagement If you manage to meet these few requirements, your SMO strategy will definitely be a win. Someone said it very correctly, “You need to choose your words”.
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