How Twitter Marketing Can Promote Your Business
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Initially, many people thought that microblogging site Twitter was just another social networking platform. However, Twitter’s popularity grew as they discovered that it gave them a powerful way to create, discover and share ideas with others. More than a social networking site, Twitter is now a powerful marketing tool as big and small businesses are getting immense value from the contacts they build on Twitter. Just like its counterparts such as Facebook and Google+, Twitter has over 500 million users all over the globe, with the number growing by the day. There are companies which have used Twitter marketing
creating
brand
awareness,
marketing
products
and
services and for more online visibility. Here are some real time examples of businesses that used succeeded with marketing on Twitter:
The New York based men’s apparel brand Bonobos provided Twitter users with promotional offer “24 hour sales” that unlocked after a certain number of Retweets. They also used Promoted Tweets to expand the reach of this offer and the company got 1200% ROI within a day.
Sometimes simple interactions between different business firms can attract traffic, such as the interaction between cookie brand Oreo and AMC Theaters. Oreo encouraged its Twitter followers to bring cookies to theaters. AMC Theaters was listening and responded “Not cool, cookie.” And Oreo tweeted back “Fair enough, AMC, don’t hate the player, hate the game”.
Popular soft drink brand Pepsi engaged with Twitter followers with a Live for Now campaign where it offered free music downloads, videos related to Twitter trending topics and live stream concerts by artists like Gloriana, Nicki Minaj and Katy Perry.
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How Twitter Marketing Promotes your Brand Here is how Twitter can effectively promote your brand and help your SEO campaign to enhance targeted traffic:
With a Twitter profile, you can provide your followers with fresh and exclusive information about your business. For example, leading smartphone makers such as Apple and Samsung use Twitter to provide fresh and new information about their upcoming products, software updates, and information about recent technological developments.
You can use Twitter as a market research tool for analyzing customers’ buying behavior and their feedback on your products and your business. This will help you devise new ideas to help your business gain an upper edge over your competitors.
You can use the microblogging site as a form of customer support service to help and resolve queries raised by your followers who are your potential customers.
The traffic gained through Twitter marketing campaigns can be diverted to your website, landing pages, blog sites, Facebook and Youtube which will help increasing your search engine visibility. You can get traffic from Twitter by offering headlines and helpful links in your tweets.
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Twitter is an ideal platform to announce special deals and promotions. Your contacts will definitely be interested in your offers and this can drive sales and revenue.
You can use Twitter as a press release tool if you built up enough followers. If you want to make an official statement to the public, post a tweet or two and suddenly everyone will hear about it. Since Twitter is entirely a free service, you don’t need to spend money on other press release websites.
Get Assistance from Experts If you want to use Twitter as a social media marketing platform, the best way is to get professional assistance. A professional established SEO company can help you find new followers and manage your promotional campaign effectively to achieve greater leads and sales.
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