Shotcallers #36 - July 2022

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hitting real inboxes) and find great value in them.

and a sense of community, so creating a basic level just for your list is a great 11. Exclusive Software or way to help them and Apps then convert them into customers who can enjoy These can be anything the full membership site. from calculators that do just one thing, such as The nice thing about calculating eBay fees, to membership sites is that your own unique keyword they work for almost every research tool, headline niche. However, it can generators, and more. cost a bit more to add a The sky is the limit here, membership site to your but you have to be techhosting package or theme. savvy or have a full team working on your website 14. Facebook Groups to make them. Software is considered highly valuable, though.

15. Private or Gated Content Have you ever wanted to read an article, but a popup keeps telling you that you have to subscribe to read it? That’s called gated content, and it’s a great way to get signups without having to create something new. You can just set some of your content, preferably something you’ve put more effort into, and put it behind a lightbox. 16. eBooks

eBooks are excellent 12. Spreadsheets giveaways because they’re considered valuable, Being organized is an but usually not valuable important skill to have enough to actually pay for in today’s world, and unless it’s being sold on spreadsheets help us do Amazon, Barnes & Noble, that. Spreadsheets are or some other retail site. fairly simple to make, With an eBook being so if you can help your Giving invites to a private used as a lead magnet, prospects get organized Facebook group is another you also don’t have to and hit their goals, you way for Internet marketers worry about hiring a cover could find yourself to build a list that’s similar creator (using a site like building a spectacular to a membership site. Canva is enough), editors, email list. Facebook groups are free formatting experts, or any to create, although they other outsourcing. 13. Membership Sites can be more limited in scope compared to what 17. Guides Making at least part of you could create with a your membership site full-blown membership Similar to eBooks, guides open to your opt-ins is a site and forum. Regardless, are in-depth how-to valuable way to build your they’re still perceived as guides. The difference is email list. Membership valuable in the eyes of that they’re usually shorter sites provide value most visitors. (though they still take a through in-depth training while to make), and there 7


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