2021 Year In Review After dealing with all the changes and challenges 2020 brought, I don’t think any of us knew what to expect from 2021. The only thing we knew for sure was that we needed to remain flexible with our businesses and professional choices so we could deal with anything thrown our way. At SHOTCALLERS, we spent the year making sure we found resources to help you and your business navigate an ever-changing landscape. We focused on bringing you articles and entrepreneur profiles that would inspire you and give you actionable tips to help keep your business thriving. Let’s look at some of the topics we covered this year. 4
conversions through email. One of my favorite tips in this issue talks about creating your brand story:
January Throughout the year, we paid a lot of attention to helping entrepreneurs improve their online traffic and conversion stats. In the January issue, we kicked off that focus by talking about some of the most crucial elements necessary for building an engaging website for your business and getting better prospect
“Most visitors will know little about the business they are visiting. Providing details of your brand story helps build trust and makes your business more memorable. You could detail why you started the enterprise, what your values are, and information about your team members.” February In February, we published some additional email tips for entrepreneurs, but we also talked about website SEO and how to best leverage social media sites like Twitter. Then, we talked
