7 Common Welcome Email Mistakes Businesses Need to Avoid Among all types of business emails, welcome emails continue to receive the highest open rates. In a recent study, over 80 percent of people opened a welcome email after it arrived in their inbox (1). This is why businesses should seize this valuable opportunity to engage potential customers.
57
outset, steer clear of the following seven welcome email mistakes. 1. Not Saying Thank You
First, it’s important to get off on the right foot. Thanking subscribers for joining your list is not only good manners, but it also brings a human touch to your email. More Unfortunately, many importantly though, businesses still miss the saying thank you to mark when it comes to subscribers shows you their welcome emails, appreciate their time. It’s which gives competing a small gesture, but many businesses the edge. businesses still forget to To improve your email marketing results from the do it.
2. Including Too Much Information In introductory emails, it’s important not to overwhelm subscribers with too much copy or too many images. Welcome emails should be concise, uncluttered, and easy to understand. Instead of talking about your business too much, focus on how you help customers. But keep it brief to hold people’s attention. According to one study, over half of all marketing emails analyzed contained
