CHRISTMAS CAMPAIGN SUCCESS
THE BEST PRESENT: A BRIGHT FUTURE
Our record-breaking Christmas campaign will help thousands of women in the DRC escape the poverty trap – Thank you
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n 2020, Mothers’ Union decided to take a fresh approach to its annual Christmas campaign and raise money to fund a twoyear project to support 1,800 women in the Democratic Republic of Congo (DRC) in accessing life-changing literacy and skills training workshops. To help us reach our fundraising target in an increasingly challenging economic climate, we took part in the Big Give Christmas Challenge, which enables charities to reach new audiences online and maximise donations through match funding. ‘The opportunity to secure match funding for members’ donations, making each pound you donate go twice as far, was an opportunity we could not pass up, especially after the way you all so generously
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responded to our Urgent Appeal earlier in the year,’ said Adam Sach, Mothers’ Union Head of Fundraising, Communications and Retail. Our Christmas campaign was a resounding success, raising more than £124,000 to transform lives in the DRC.
which displaces local people, contributes to poverty, particularly in the north western and Kasai regions. Our literacy and skills training project in the DRC is about so much more than that. As well as literacy, business and agricultural skills training in the community, the project How will your helps reduce sexual and donations help? gender-based violence, and The DRC is one of the poorest bring about improvements in countries in the world, coming health, hygiene and nutrition. 179th out of 189 countries Naomi Herbert, Mothers’ in the Human Development Union’s Regional Development Index, with 76 per cent of its Lead for the DRC, said: population estimated to be ‘Thanks to your generous living below the poverty line on donations, we are able to less than $1.90 (£1.40) a day. support individuals through Repeated conflict and literacy and savings skills outbreaks of disease, plus training to grow businesses economic and political and build their confidence to uncertainty, coupled with take on leadership roles in the illegal mineral extraction community.’
Build communities where everyone can thrive www.mothersunion.org
