Gulf Business - Fakhruddin Properties

Special Edition FAKHRUDDIN PROPERTIES

P.28 FURTHERING ITS FOOTPRINT FAKHRUDDIN PROPERTIES IS MAKING ITS PRESENCE FELT IN AFRICA AND THE UK

P.34 THE ALCHEMIST PROGRAMME THE NEW MODEL FOR SUSTAINABLE, COMMUNITYDRIVEN LIVING

BUILDING FOR THE FUTURE

CEO YOUSUF FAKHRUDDIN IS LEADING THE CHARGE WITH INNOVATIVE REAL ESTATE PROJECTS THAT PRIORITISE THE ENVIRONMENT, WELLNESS AND TECHNOLOGY

BY FAKHRUDDIN PROPERTIES

CONTENTS

Treppan Tower showcased The stunning residential offering blends luxury, sustainability and modern living, making it one of Dubai’s standout projects

The ‘Alchemist’ effect COO Fatima Yousuf Fakhruddin shares the ethos behind the programme that powers the Treppan Living concept

WE WANT RESIDENTS TO FEEL CONNECTED, WHETHER IT’S THROUGH SHARED CELEBRATIONS, ACTIVITIES, OR SIMPLY KNOWING THEIR NEIGHBOURS.”

— Fatima Yousuf Fakhruddin , COO, Fakhruddin Properties

Where sustainability meets opulence CEO Yousuf Fakhruddin gives us an insight into his real estate philosophy and approach, and shares the company’s commitment to sustainability, wellness and technology

Maimoon Gardens

This exclusive project spans two stunning towers, offering buyers a blend of residential, office and retail spaces

Treppan Living: An ideal, a concept and much more

Combining sustainability, wellness, and advanced smart technology, Treppan Living redefines the way communities are built and experienced

Hatimi Residences Modern features, environmental initiatives, and a strategic location on the Dubai Islands - this development has it all

A GULF BUSINESS INITIATIVE IN PARTNERSHIP WITH FAKHRUDDIN PROPERTIES

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CEO’S ADDRESS

“Welcome to the Treppan Living supplement, where we take you on a journey through our vision of redefining luxury in Dubai’s real estate sector. At Fakhruddin Properties, we believe that true opulence is about more than just aesthetics — it’s about creating sustainable, wellness-driven communities that resonate with the needs of modern living.

“As you explore this supplement, you’ll discover how our developments, under the Treppan Living brand, embody the principles of sustainability, technology, and wellness. From hydrogen-enriched water systems to radiant cooling and NASA-developed air purification technology, we’ve reimagined the very fabric of what a home can be. At the heart of this transformation is our commitment to practical luxury — designs and innovations that not only enhance everyday life but also contribute to a healthier planet.

“Our interview on pages 8–11 delves deeper into this philosophy. I share insights into our journey, from our family’s entrepreneurial legacy to our ambition of aligning luxury with the UAE’s sustainability goals, such as Net Zero by 2050. The projects we’re pioneering today are not just buildings; they are ecosystems designed to foster community, innovation, and wellbeing.

“Thank you for joining us as we continue to challenge the norms of real estate development. Together, let’s shape a future where luxury meets sustainability.”

Warm regards,

Yousuf Fakhruddin, CEO, Fakhruddin Properties

WHERE SUSTAINABILITY MEETS OPULENCE LUXURY REDEFINED:

FAKHRUDDIN PROPERTIES IS LOOKING TO SHAKE UP THE DUBAI REAL ESTATE SECTOR WITH ITS ENHANCED FOCUS ON SUSTAINABILITY, WELLNESS AND TECHNOLOGY. IN THIS INTERVIEW, CEO YOUSUF FAKHRUDDIN GIVES US INSIGHT INTO HIS REAL ESTATE PHILOSOPHY AND APPROACH

The Dubai skyline is a global symbol of luxury, innovation and ambition. But while many developers are focused solely on opulence, Fakhruddin Properties is redefining the industry standard by combining luxury with sustainability and wellness.

At the helm is Yousuf Fakhruddin, a third-generation entrepreneur who believes that the future of real estate lies in the harmony between eco-consciousness and technological innovation.

A LEGACY OF INNOVATION

Born and raised in Dubai, he represents a family legacy that spans decades of entrepreneurial success.

“My grandfather started our trading company in Dubai, and over the years, we’ve diversified into manufacturing, cosmetics, and real estate,” the CEO explains.

Educated at the London School of Economics, he brings a global perspective to the company’s operations, blending international insights with the UAE’s rich culture of innovation.

Real estate became a focus for the family business in 2002 when Dubai introduced freehold property laws.

“Initially, we were involved in smaller-scale projects like warehouses and developments in Ajman,” he recalls.

Over time, the company pivoted to large-scale luxury projects, carving out a unique niche at the intersection of sustainability and high-end living.

SUSTAINABILITY AT THE CORE

For the real estate trailblazer, sustainability is both a personal conviction and a professional imperative.

“I’ve always valued efficiency and conservation,” he shares.

“Overconsumption is one of the biggest challenges the world faces today.” This mindset has shaped the company’s Treppan Living concept, which seeks to set new benchmarks for sustainable luxury in the UAE.

RICH IN HISTORY

Fakhruddin Holdings was established in 1963, with operations spread all over the globe. Today, it is a major global investment company that manages millions of dollars worth of real estate assets.

As part of the group, Fakhruddin Properties was founded in 2003. Over 21 years, it has developed into a renowned property development, property management, brokerage and hospitality management company offering end-toend property solutions. It has an international portfolio of residential and commercial projects in the UAE, the UK and Uganda.

FAKHRUDDIN PROPERTIES: A JOURNEY OF ACCOLADES

THE COMPANY’S BOLD APPROACH HAS NOT GONE UNNOTICED. FAKHRUDDIN PROPERTIES HAS RECEIVED MULTIPLE PRESTIGIOUS AWARDS, CEMENTING ITS REPUTATION AS AN INDUSTRY LEADER. THESE INCLUDE:

Climate Control Award 2022

Gulf Business Sustainability Company of the Year 2022

ADDA Rise High Awards 2023

Green Building Award 2023

Key Contributor to the Real Estate Industry Award 2023

Asia One UAE’s Greatest Leaders 2023-24

Asia One UAE’s Greatest Brands 2023-24

Green Developer of the Year 2024

Pillars of Real Estate Awards 2024

Sustainable Project of the Year 2024

Best Sustainable Residential Development in Dubai 2024

Best Single Apartment/Condominium in Dubai 2024

Gold - Best Sustainability Initiative of the Year 2024

At its upcoming projects, such as Maimoon Gardens, Hatimi Residences and Treppan Tower; eco-consciousness, community and convenience will be a crucial component. From a hydrogen-enriched mineralised drinking water system to radiant cooling and even a dryand-wet waste management system, every detail is set to reflect a commitment to sustainability.

“Sustainability isn’t just about reducing waste; it’s about creating practical solutions that people can adopt seamlessly,” says the future-focused leader.

For example, the The Smart Air Handling Units (S.A.H.U.) technology at Treppan Living buildings will consume up to 40 per cent less energy than traditional HVAC systems while improving indoor air quality by eliminating the mould and allergens associated with traditional duct-based systems.

THE PHILOSOPHY BEHIND TREPPAN LIVING

Treppan Living embodies what the property pioneer describes as “beyond green, beyond smart”. The brand integrates key principles, including wellness, community, and environmental harmony. These principles influence everything from the architecture’s biophilic

design to the innovative amenities that serve residents.

One such amenity that Treppan Living properties will embody is the Greenhouse Cafe with hydroponics, where residents can grow their own vegetables, redeem points for organic coffee and attend sustainability workshops.

“It’s about incentivising good habits,” the CEO explains.

Residents will be able to earn rewards for eco-friendly behaviours, such as segregating waste, which they can redeem at the cafe or use toward other community activities.

This gamified approach encourages residents to engage actively with their surroundings while reducing their environmental impact.

“We’re creating a behavioural shift toward sustainability,” he notes.

BEYOND PHYSICAL WELLNESS

While physical wellness is a priority, Treppan Living also addresses the often-overlooked area of mental health.

“When people feel emotionally balanced, their physical health often follows,” the chief executive notes. Treppan Living will further help foster community connections through shared spaces and activities.

For instance, residents will have access to an integrated app that not only manages home automation but also connects them with neighbours who share similar interests, such as book clubs or fitness classes.

“Community is the cornerstone of wellbeing,” he stresses. The app also aims to combat loneliness, particularly among elderly residents, by facilitating meaningful social interactions.

“Even in a luxurious setting, if you feel isolated, it’s not truly fulfilling,” he observes.

“We’re creating spaces where people can thrive together.”

THE ROLE OF TECHNOLOGY

Technology is the backbone of Fakhruddin Properties’ approach. Its proprietary app is a one-stop platform for residents, handling everythingfrom facial recognition for building access to automated climate control,

rental management, and sustainability tracking.

One of its standout features is geofencing, which adjusts a home’s temperature based on the resident’s location. For example, when residents leave their apartments, the system automatically reduces air conditioning to conserve energy. Upon their return, the home is cooled to an optimal temperature just before they arrive.

Fakhruddin Properties has also integrated NASA developed air purification system: Airocide into the Treppan Living developments. These devices eliminate volatile organic compounds (VOCs), CO2, and other pollutants, ensuring the highest indoor air quality.

“Indoor air quality has a direct impact on health, and we’re ensuring our residents have the best,” he says.

Even in a luxurious setting, if you feel isolated, it’s not truly fulfilling. We’re creating spaces where people can thrive together.”

A PRACTICAL APPROACH TO LUXURY

While Fakhruddin Properties’ projects are undeniably luxurious, the company is equally focused on practicality. “Sustainability, wellness, and technology are not just buzzwords; they’re the foundation of practical luxury,” Yousuf Fakhruddin asserts.

For example, the developments align with global goals like the UAE’s Net Zero by 2050 initiative.

However, the CEO’s approach is pragmatic. “You can’t eliminate air conditioning in a city like Dubai, but you can make it more efficient,”  he explains.

Apart from focusing on better air quality, Fakhruddin Properties will be making big advancements when it comes to centralised hydrogenenriched water systems, recycled construction materials, and energy-saving designs.

Expanding horizons

Fakhruddin Properties isn’t just transforming the UAE real estate market; the company is making waves internationally. In Uganda, it focuses on affordable housing, providing sustainable solutions despite tight margins. In the UK, it has ventured into boutique luxury projects.

“Dubai remains our primary focus because it offers unparalleled opportunities, but we’re proud to make a positive impact in other markets as well,” he says. These international ventures reflect the company’s ability to adapt its principles to diverse contexts.

A vision for the future

As the resolute CEO looks ahead, his vision is clear: to lead the way in sustainable, connected living. The company is not only building new projects but also retrofitting older ones to meet modern sustainability standards.

“We’re creating ecosystems, not just buildings,” says the visionary leader. For him, the goal is to redefine opulence for a new era — one where luxury is measured not just by aesthetics but by its harmony with the planet and its people.

In a city renowned for its audacity and ambition, Fakhruddin Properties is looking to stand out as a beacon of progress, proving that the most luxurious thing we can do is take care of our planet — and each other.

CHAIRMAN

HUSAIN FAKHRUDDIN

BUILDING A LEGACY FROM HUMBLE BEGINNINGS

HUSAIN FAKHRUDDIN, CHAIRMAN OF FAKHRUDDIN HOLDINGS, HAS SEEN DUBAI TRANSFORM FROM A SMALL FISHING VILLAGE TO A GLOBAL BUSINESS HUB. FROM WORKING AS A SALESMAN IN THE FAMILY’S FIRST SHOP IN MURSHID BAZAAR TO RUNNING A MULTINATIONAL CONGLOMERATE, THE CHAIRMAN’S JOURNEY REFLECTS HIS COMMITMENT TO GROWTH, RESILIENCE AND AN UNWAVERING CONNECTION TO HIS ROOTS

HPROFILE

usain Fakhruddin, born in 1955 in Pratapgarh, India, has lived a life deeply tied to Dubai’s transformation. As the second son of Sheikh Fakhruddin Ebrahimji Al Hindi, his family’s entrepreneurial journey began in 1963 when his father opened a modest shop in Murshid Bazaar, Deira. This humble venture grew into Fakhruddin Holdings, a multinational conglomerate.

From a young age, the chairman accompanied his father to the market, absorbing the essentials of business. “I recall when wooden boats would unload goods at Dubai Creek, with customs officers sealing them before sending them to the ruler’s office. We would rush to collect the cleared goods under the burning sun,” he remembers fondly. A pivotal moment in the family’s history came when the late Sheikh Rashid bin Saeed Al Maktoum granted his father the title “Al Hindi”, intertwining an Arabic identity with their Indian roots. In 1971, at just 16, Husain Fakhruddin moved to Dubai and began working as a salesman in the family store. “When I landed in Dubai from Mumbai, it felt like a celebration,” he recalls. Back then, the city was in its infancy, with limited infrastructure and modest living conditions. “Sales of Dhs500 to Dhs1,000 were considered good, and

Pics: Supplied

a salesman’s salary was around Dhs100,” he reminisces. Yet, he quickly recognised Dubai’s potential for extraordinary growth. As the city expanded, so did Fakhruddin General Trading. In the 1970s, the company ventured into wholesale, importing and exporting consumer goods. Husain Fakhruddin and his brothers worked tirelessly to establish the business as a global player. During the Iran-Iraq crisis, the surge in trading activities provided a significant boost. “In those days, people were skeptical about having a warehouse as far out as Al Aweer. But we believed in scaling by holding large inventories,” he explains. This strategy led to multiple warehouses and even renting storage spaces to others. The 1980s marked a turning point when the company entered contract manufacturing, launching Sterling Perfumes, now a leading name in the UAE’s beauty and personal care industry. Fakhruddin Holdings diversified further into real estate, plastics, property management, and joint ventures, creating a robust and varied business portfolio.

A cherished reminder of their journey is the original trade license issued to Fakhruddin General Trading, framed in his office. “Every time I look at it, I remember our humble beginnings in Murshid Bazaar and the long road we’ve travelled,” he says.

Despite his success, Husain remains connected to his roots. “If I haven’t been to the old shop at least once, I can’t sleep. It’s my connection to our origins, my father, my brothers and our history.”

One cornerstone of Fakhruddin Holdings’ success is its debt-free model. “By not relying on debt or external market exposures, we’ve remained cash-rich. This stability has allowed us to expand even during recessions,” Husain Fakhruddin explains. The company’s ventures now include real estate projects such as villas, office buildings, malls, warehouses, and labour camps across Dubai, Sharjah, and Ajman.

Today, Fakhruddin Holdings employs over 1,200 people. “It’s the family that makes the difference,” the chairman says. “We are engaged, involved, and committed to our roots. This ensures Fakhruddin Holdings will continue as a legacy business for generations to come.”

Fakhruddin’s story is one of resilience, vision, and a deep connection to Dubai’s growth. His leadership has ensured the company’s success while staying true to the values that shaped its humble beginnings.

DRIVEN BY STRONG VALUES

MOHAMMED FAKHRUDDIN HAS TRANSFORMED FAKHRUDDIN TRADING FROM A SMALL MURSHID BAZAAR SHOP INTO A THRIVING MULTINATIONAL ENTERPRISE

Mohammed Fakhruddin’s journey exemplifies perseverance, vision and humility. Starting alongside his father and brothers in a modest Murshid Bazaar shop selling toys, he worked tirelessly to build Fakhruddin Trading into the global organisation it is today. His keen eye for market trends and customer needs has been pivotal in expanding the company’s product portfolio and aligning it with evolving consumer demands.

Despite his global success, Mohammed Fakhruddin remains deeply connected to his roots. The original shop still features classic toys, symbolising his appreciation for the company’s humble beginnings. He often recalls the hard work that shaped the business, including offloading goods at the shop and warehouse — a spirit still embedded in Fakhruddin Trading’s culture.

Mohammed Fakhruddin’s hands-on approach has extended to warehousing and logistics, which he developed into a robust, global network. His extensive travels and natural ability to connect with people have enriched his understanding of diverse markets, enabling him to anticipate trends and strategically expand into new product categories and regions. From costume jewellery to household items, he has continuously diversified the company’s offerings while launching successful brands like Kawashi,

SCENT OF SUCCESS

GUIDED BY CHAIRMAN ALI ASGAR FAKHRUDDIN, STERLING PERFUMES HAS RISEN TO GLOBAL PROMINENCE IN THE FRAGRANCE AND PERSONAL CARE SECTORS

Founded in 1998 under Fakhruddin Holdings, Sterling Perfumes Industries has emerged as a global leader in fragrances and personal care. Based in the UAE, it is celebrated for its extensive range of French and Oriental scents and innovative personal care products, with flagship brands like Armaf, Oros, Hamidi, Cosmo, Estiara, Just Jack and Jenny Glow. Sterling Perfumes blends tradition with technology, embracing e-commerce and digital transformation. Chairman Ali Asgar Fakhruddin highlights their vision: “Building on a strong foundation, we embrace modern technology to understand fragrances better, aligning with the UAE’s Centennial Plan 2071. The pandemic emphasized the need for agility and forward-thinking.”

Catering to the growing demand for niche fragrances, Sterling offers premium products at accessible prices. With advanced digital marketing, automation, and GMP/AE/2010/219, ISO 9001, Halal, and FDA-certified facilities, the company ensures quality and global reach. Sterling is also home to the UAE’s only UV metalising plant, combining cutting-edge technology with meticulous research.

Timmy and FEAH Comfy. Under his leadership, Fakhruddin Trading has embraced digital transformation with the launch of Fakhruddin Souq and Fakhruddin Outlet, ensuring the company thrives in a digital era.

Its portfolio includes licensed Warner Brothers and Sanrio products and robust e-commerce. From producing 250 pieces daily to 120 million units annually, Sterling Perfumes exemplifies innovation and excellence, earning an accolade like the Smart Innovation Award at the CXODX Future Workspace Summit.

PROPERTIES

MILESTONES IN THE MAKING FAKHRUDDIN

After many years fo consolidation and growth, Mohd. Hussain & Bros was formed

Fakhruddin Ibrahimji founded the first company Fakhruddin Ebrahim Al Hindi

Fakhruddin General Trading was established

Sterling Perfumes Industries and Premier Cosmetics were registered

Premier Plastics was introduced, Fakhruddin Properties was formed

Trafagal Tower Executive and Oasis High Park were developed by Fakhruddin Properties Lake Central Tower was developed

Trafagal Central was developed

FROM ITS EARLY BEGINNINGS TO BECOMING A MARKET LEADER, THIS TIMELINE HIGHLIGHTS KEY ACHIEVEMENTS THAT DEFINE THE COMPANY’S JOURNEY OF GROWTH, INNOVATION, AND COMMITMENT TO SHAPING THE FUTURE OF LIVING SPACES

Fakhruddin Holdings was established

Treppan Hotel & Suites was developed and launched

Fakhruddin Properties UK developments began

FIS was formed, Fakhruddin Properties began developments in Uganda

Treppan Holiday Homes was formed

Fakhruddin Properties Developments was registered and launched the Maimoon Gardens Residential project in JVC

Treppan Living was launched

Hatimi Residences was launched

Tower was launched

Treppan

Fakhruddin Holdings

Fakhruddin Integrated Services

Treppan Living

Treppan Holiday Homes

TREPPAN TOWER: A NEW PARADIGM FOR SUSTAINABLE LUXURY

DUBAI, A CITY RENOWNED FOR ITS ARCHITECTURAL MARVELS AND INNOVATION, IS SET TO WELCOME A NEW ICON THAT BLENDS LUXURY, SUSTAINABILITY, AND MODERN LIVING

Rising 27 floors above the heart of Jumeirah Village Triangle (JVT), Fakhruddin Properties’ Treppan Tower is set to become a groundbreaking residential development.

Scheduled for completion in 2027, the tower will feature 264 units, offering one-, two-, and three-bedroom layouts with spacious interiors averaging 1,679 square feet.

What sets Treppan Tower apart is its commitment to a lifestyle that prioritises wellness, convenience, and environmental consciousness.

Over the next few pages, we’ll offer an in-depth look at what makes this project the talk of the town.

PRIME LOCATION FOR URBAN CONNECTIVITY

Strategically positioned within Jumeirah Village Triangle (JVT), Treppan Tower balances tranquillity and connectivity. Iconic landmarks like Dubai Marina, Palm Jumeirah, Business Bay, and Al Maktoum International Airport are just 20 to 25 minutes away. The tower is also close to major shopping, dining, and leisure destinations, making it a central hub for urban convenience.

JVT offers an ideal location for residents seeking proximity to Dubai’s vibrant hotspots while enjoying a peaceful retreat.

TREPPAN TOWER: PROXIMITY TO KEY AREAS

ELEVATED LIVING

TREPPAN TOWER IS CENTRALLY LOCATED IN JUMEIRAH VILLAGE TRIANGLE (JVT), OFFERING EASY ACCESS TO DUBAI’S ICONIC LANDMARKS AND DESTINATIONS:

MAP IN JVT

DUBAI MARINA: 19 MINUTES

PALM JUMEIRAH: 20 MINUTES

PALM JEBEL ALI: 21 MINUTES

JLT (JUMEIRAH LAKES TOWERS): 17 MINUTES

BUSINESS BAY: 25 MINUTES

AL MAKTOUM INTERNATIONAL AIRPORT: 22 MINUTES

BEACH ACCESS: 20 MINUTES

Treppan Tower will offer a range of fully furnished residences to suit diverse lifestyles, from one-bedroom apartments to three-bedroom sky villas. Interiors are thoughtfully designed to maximise space, natural light, and functionality, creating elegantly comfortable homes.

A JOURNEY THROUGH TREPPAN TOWER

The experience begins at the ground floor, where residents are welcomed into a naturally ventilated lobby adorned with lush greenery. This sets the tone for a building committed to sustainable living and luxurious comfort.

The first floor is a haven for wellness and leisure, featuring bespoke amenities like a fully equipped fitness centre, an outdoor theatre, and a radiant-cooled greenhouse.

Outdoor spaces include pergolas, gazebos, and sunken seating areas for relaxation or socialising.

On the 16th floor, the exclusive Yusufi Wellness Zone takes centre stage. Residents can enjoy an infinity pool with panoramic views of Dubai, a recreational area, a library, and an outdoor party deck, all designed to provide a sophisticated escape from the bustling city below.

REDEFINING LUXURY LIVING

Treppan Tower will offer a range of fully furnished residences to suit diverse lifestyles, from one-bedroom apartments to three-bedroom sky villas. Interiors are thoughtfully designed to maximise space, natural light, and functionality, creating elegantly comfortable homes.

Residences will feature state-ofthe-art smart home systems, allowing residents to control lighting, climate, and security with ease.

Kitchens will include advanced technology, such as a centralised hydrogen-enriched drinking water system, delivering mineral-rich, alkaline water directly to taps and reducing the need for plastic bottles. Air purification systems will ensure high indoor air quality, promoting a healthy living environment.

TREPPAN LIVING FEATURES

TREPPAN TOWER INTEGRATES CUTTINGEDGE TECHNOLOGY AND ECO-FRIENDLY SYSTEMS FOR A SEAMLESS AND SUSTAINABLE LIFESTYLE:

AI-ENABLED SMART HOMES FOR ULTIMATE CONTROL OF LIGHTING, CLIMATE, AND SECURITY

FACIAL RECOGNITION ACCESS CONTROL FOR ENHANCED SAFETY

INTELLIGENT ROBOT DELIVERY SYSTEM FOR HASSLE-FREE DELIVERIES

CENTRALISED AND MINERALISED HYDROGENENRICHED DRINKING WATER SYSTEM FOR HEALTHIER HYDRATION

PURE INDOOR AIR QUALITY VIA ADVANCED PURIFICATION SYSTEMS

EFFICIENT WASTE MANAGEMENT AND RECYCLING SYSTEMS, INCLUDING COMPOSTING FOR LANDSCAPED AREAS

RADIANT-COOLED GREENHOUSE CAFÉ WITH HYDROPONICS FOR FRESH PRODUCE

MASTER CONTROL FROM A SINGLE MOBILE APP TO MANAGE ALL SMART SYSTEMS

SUSTAINABILITY AT THE CORE

Sustainability is at the heart of Treppan Tower’s design. Fakhruddin Properties is incorporating eco-conscious practices throughout the project, including an advanced waste management system that segregates wet and dry waste, converting organic matter into compost for landscaped areas and the greenhouse café.

Residents will be encouraged to adopt green lifestyles through the Treppan Living Points system. By participating in waste segregation, wellness programmes, and other sustainable initiatives, residents can earn points redeemable at the eco-friendly Greenhouse Café, fostering a sense of community and incentivising responsible living.

Additionally, refill stations for home cleaning and personal hygiene supplies will reduce plastic waste while offering access to organic, eco-friendly products.

AMENITIES TAILORED FOR EVERY LIFESTYLE

Treppan Tower is designed to cater to diverse needs. Outdoor calisthenics areas, vibrant kids’ play zones, and barbecue areas are perfect for social gatherings, while libraries and outdoor yoga spaces provide peaceful retreats.

Families will appreciate dedicated children’s play areas and a separate kids’ pool. The tower also features a party deck and outdoor theatre, enhancing its sense of community.

An intelligent robot delivery system will further enhance convenience, delivering parcels, groceries, and meals directly to residents’ doors, minimising delays, reducing the carbon footprint, and ensuring a hassle-free living experience.

WELLNESS AND REJUVENATION

The rooftop infinity pool, surrounded by landscaped gardens and elegant seating, offers a serene environment for relaxation. The 16th-floor Wellness Zone will include a café serving organic, farm-fresh meals, creating an atmosphere of rejuvenation and wellbeing.

An intelligent robot delivery system will further enhance convenience, delivering parcels, groceries, and meals directly to residents’ doors, minimising delays, reducing the carbon footprint, and ensuring a hassle-free living experience.

TREPPAN TOWER AMENITIES

FIRST FLOOR FEATURES

Swimming pool

Kids’ pool

Outdoor theatre

BBQ area

Fire pit

Pergola seating areas

Kids’ play area

Outdoor calisthenics area

Holistic gym

Radiant-cooled greenhouse with hydroponics

Sunken seating

Hammocks

Gazebo seating

16TH FLOOR

(YUSUFI WELLNESS ZONE)

Infinity pool with panoramic views

Outdoor party deck

Open yoga area

Recreational area

Library

Café serving organic, farmfresh meals

Boardgames area

SMART LIVING FEATURES

AI-enabled smart homes

Facial recognition access control

Intelligent robot delivery system

Centralised hydrogen-enriched drinking water system

Pure indoor air quality via advanced purification systems

Efficient waste management and recycling systems

REDEFINING LIVING WITH SUSTAINABILITY, WELLNESS AND TECHNOLOGY

Fakhruddin Properties is transforming Dubai’s real estate market by weaving together sustainability, wellness, and advanced technology in its Treppan Living concept. This innovative approach aspires to set new benchmarks for creating communities that balance luxury with environmental and social responsibility.

Through Treppan Living, Fakhruddin Properties aims to deliver developments that integrate sustainable practices, cutting-edge technology, and well-beingcentric design. The goal is to redefine modern living by offering residents a lifestyle where luxury meets purpose.

SUSTAINABILITY

Treppan Living projects are crafted with eco-consciousness at their core, incorporating energy-efficient building systems, sustainable materials, and advanced waste management solutions. These features enable residents to adopt greener lifestyles, reducing their environmental footprint while enhancing the surrounding community. Fakhruddin Properties ensures that sustainability is not just an add-on but a foundation for its luxury developments.

WELLNESS

Every Treppan Living development prioritises spaces that enhance physical and mental health. From relaxation zones to recreational facilities, the designs foster harmony and happiness. More than aesthetics, these spaces promote connection and a sense of community, creating environments where well-being thrives.

TECHNOLOGY

Treppan Living incorporates intelligent automation and AI-powered systems to elevate comfort and security while improving energy efficiency. Smart home features enable residents to control their living spaces with ease, offering convenience while supporting sustainable living.

Fakhruddin Properties highlights how innovation can enrich daily life while aligning with global sustainability goals.

By harmonising these three pillars, Fakhruddin Properties is reshaping the concept of luxury living, creating homes and communities where environmental responsibility, wellbeing, and modern convenience coexist seamlessly.

INVESTMENT POTENTIAL

Treppan Tower represents an attractive investment opportunity. Its strategic location, innovative features, and flexible payment plans are set to deliver strong returns. Buyers can take advantage of a 50/50 payment plan, with half the cost payable during construction and the remainder post-handover. Monthly payments starting as low as 1 per cent make luxury accessible without compromise.

Treppan Tower offers more than just a home — it provides a lifestyle that values innovation, responsibility, and well-being. From its eco-friendly design to its luxurious amenities, every aspect of the tower is crafted to inspire and elevate.

As Dubai continues to lead the world in visionary urban development, Treppan Tower stands as a shining example of what’s possible when luxury and sustainability come together. For those seeking a home that reflects their aspirations and values, Treppan Tower promises a lifestyle like no other — a place where every day feels extraordinary.

BUILDING AFFORDABLE, HIGH-QUALITY HOUSING IN AFRICA

FAKHRUDDIN PROPERTIES CONTINUES TO CONTRIBUTE TO UGANDA’S SOCIO-ECONOMIC DEVELOPMENT, AIMING TO MAKE HOMEOWNERSHIP ACCESSIBLE FOR MORE FAMILIES AND SUPPORT THE NATION’S ECONOMIC GROWTH

Fakhruddin Properties is a prominent property developer in Africa, focusing on providing affordable housing with modern amenities. In particular, the company has taken significant steps in addressing Uganda’s housing deficit, particularly in Kampala’s suburbs, where demand for homes priced below UGX 300,000,000 ($80,000) has historically outpaced supply. By 2018, the shortage of affordable housing left many Ugandans facing high rents or inadequate living conditions. Fakhruddin Properties has since worked to address this challenge, helping to close the gap between demand and supply through strategic developments.

ACHIEVEMENTS IN HOUSING

Fakhruddin Properties has completed 11 projects over the past six years, including Jasmine Courts, Hazel Residences, Lily Heights, Tulip Towers, Lotus Vicinia, Iris Gardenia, Bella Rosa Homes, Orchid Rise, Tansy Avenue, Mayfair Vistas, and Daisy Portico. These developments have added 559 homes to

Tansy Avenue

Iris Gardenia

the market, aiming to cater to Uganda’s growing population, particularly young families and professionals.

The residential communities feature amenities such as swimming pools, gyms, and children’s play areas, aiming to foster convenience and a sense of community. These developments provide more than just housing—they offer spaces designed to improve residents’ quality of life.

BROADER IMPACT ON SOCIETY

The company’s activities have had a wider impact, contributing to Uganda’s socio-economic development:

Employment opportunities: Fakhruddin Properties has created jobs through its projects, engaging local teams and service providers, and contributing to the economy.

Resident empowerment: The provision of secure, gated communities has helped many families achieve homeownership, reducing their dependence on rental properties and creating opportunities for investment.

Business potential: The availability of serviced apartments and short-term rentals within these communities supports entrepreneurial ventures.

Improved access: Developments are situated close to essential facilities, making life more convenient for residents.

COLLABORATION AND INDUSTRY RECOGNITION

The company collaborates with organisations such as Kampala Volleyball Club (KAVC), Marie Louis Simkins Golf Club, and Lend a Hand Uganda (LAHU), as well as financial institutions like Housing Finance Bank, Stanbic Bank, and Equity Bank. These partnerships support the delivery of accessible and well-planned housing projects.

Fakhruddin Properties has been recognised for its contributions to Uganda’s real estate sector, receiving awards such as the African Property Awards (2020–2023) and the Kampala City Traders Association (KACITA) Excellence Award in 2024. These accolades highlight its role in shaping Uganda’s housing market.

FUTURE COMMITMENTS

With Uganda’s housing deficit still a pressing issue, Fakhruddin Properties plans to expand its affordable housing projects. The company aims to make homeownership a reality for more Ugandans while contributing to economic growth and community development. By collaborating with key stakeholders and focusing on innovative solutions, Fakhruddin Properties seeks to continue making housing accessible and affordable.

Fakhruddin Properties’ work underscores the importance of affordable housing in improving lives and fostering economic growth. Through its developments and partnerships,

the company is making a meaningful contribution to Uganda’s housing landscape, creating opportunities for families, individuals, and entrepreneurs alike. While challenges remain, the progress so far points to a future where quality housing is within reach for many more Ugandans.

DETAILED OVERVIEW OF UGANDA PROPERTIES

DAISY PORTICO

Offers modern amenities and a tranquil living environment

MAYFAIR VISTAS

Features upscale designs in a prime location

TANSY AVENUE

Combines affordability with accessibility

ORCHID RISE

Includes apartments tailored for families and young professionals

BELLA ROSA HOMES

Provides spacious homes with familyfriendly facilities

LOTUS VICINIA

Balances accessibility and peaceful surroundings

IRIS GARDENIA

A diverse community with varied housing options

JASMINE COURTS

Focused on affordability and modern living

HAZEL RESIDENCES

Designed for first-time homeowners seeking comfort and value

TULIP TOWERS

High-rise living with scenic views

LILY HEIGHTS

Offers a mix of luxury and affordability

Bella Rosa Homes

Lotus Vicinia Mayfair Vistas

THE UK PROPERTY MARKET:

RESILIENCE IN THE FACE OF CHALLENGES

BY BLENDING TRADITION WITH ECO-CONSCIOUS DESIGN, FAKHRUDDIN PROPERTIES UK IS SHAPING A FUTURE-READY APPROACH TO THE COUNTRY’S RECOVERING PROPERTY MARKET

The aftermath of Brexit created uncertainty, disrupting investor confidence and supply chains for materials and labour. The Covid-19 pandemic exacerbated this, halting construction activity and reshaping housing demands as remote working drove interest in suburban and rural living.

High interest rates and soaring inflation have added further complexities. Rising borrowing costs have weakened affordability for buyers, dampened demand, and slowed transaction volumes. Inflation has also driven up construction costs, putting pressure on developers.

Political instability, marked by frequent changes in government, has further unsettled the sector. Inconsistent approaches to housing targets, taxation, and development incentives have hampered

long-term planning. Meanwhile, an outdated and under-resourced planning system continues to delay approvals, stifling the delivery of much-needed housing and infrastructure.

Despite these challenges, the UK property market has shown resilience. High demand for housing, particularly in undersupplied regions, coupled with a growing focus on sustainability and regeneration, presents opportunities for innovation and growth. Navigating this complex landscape demands strategic thinking, adaptability, and leveraging emerging trends to address systemic challenges.

FAKHRUDDIN PROPERTIES UK

Fakhruddin Properties UK (FPUK) is strategically positioned to tackle these challenges. The company focuses on resilient and diverse sectors within the UK property development industry. Its portfolio spans Prime London, countryside luxury, build-to-rent schemes, and strategic commercial investments.

PRIME LONDON

Knightsbridge is synonymous with

The UK property market remains A HAVEN for investors, despite short-term challenges. A robust legal framework, transparent regulations, and strong property rights provide security.

luxury living. Renowned globally, this exclusive district offers elegant Victorian townhouses, modern high-end apartments, and proximity to landmarks like Hyde Park and Harrods. Its appeal lies in its exclusivity, world-class shopping and dining, prestigious schools, and cultural attractions.

FPUK’s standout development in Knightsbridge is Ovington Square, minutes from Harrods. The project features six sustainable apartments set laterally across two historic Victorian houses. These homes blend traditional stucco-fronted exteriors with contemporary interiors and cutting-edge smart home technology, offering modern, spacious living while preserving London’s architectural heritage.

COUNTRYSIDE LUXURY

A short drive from Bicester Village lies Dunsty Hill Farm, spanning over 70 acres of Oxfordshire countryside. At its heart is a 4,000 sq. ft, five-bedroom country home offering breathtaking views of hills and valleys.

This development balances timeless design with modern sustainability. Architectural elements such as local bricks, natural slate tiles, and open fireplaces are complemented by eco-friendly technology, including air-source heat pumps, EV chargers, and smart home systems. The project also prioritises wildlife conservation, safeguarding habitats for owls, badgers, and newts while maintaining active farmland where domestic animals graze.

BUILD-TO-RENT

In Basingstoke, Hampshire, FPUK is addressing the surge in demand for rental housing. This thriving commuter town boasts excellent transport links to London and is home to major corporations like Sony, AXA Health, and the AA, drawing young professionals and families.

FPUK’s build-to-rent development includes 95 apartments in the heart of Basingstoke, within walking distance of the train station. The project caters to a growing market of renters seeking high-quality, well-located homes in a vibrant, well-connected town.

COMMERCIAL INVESTMENTS

The UK office market is undergoing transformation, with hybrid working models and economic uncertainty reshaping demand. While central business districts face challenges, commuter towns like Redhill are emerging as attractive alternatives for businesses.

Redhill offers competitive property costs, strong transport links to London, and appeal for employees seeking work-life balance. Prominent companies such as Santander Consumer Finance and WS Atkins call the town home, solidifying its status as a commercial hub.

FPUK’s strategic investment in Redhill includes a Grade A office building leased to the Department of Work & Pensions. This asset delivers robust returns and holds future development potential due to its prominent location near the train station.

SUSTAINABILITY

Sustainability underpins FPUK’s strategy. Aligned with the vision of CEO Yousuf Fakhruddin, all UK projects integrate environmentally friendly solutions. These include sustainable materials, energy-efficient systems, and measures to protect local ecology and biodiversity.

This commitment ensures FPUK remains at the forefront of eco-conscious development, delivering projects that meet the demands of both modern living and environmental stewardship.

THE FUTURE

The UK property market remains a haven for investors, despite short-term challenges. A robust legal framework, transparent regulations, and strong property rights provide security. Persistent housing shortages support long-term capital appreciation, while the UK’s global reputation as a cultural and economic hub continues to attract domestic and foreign investment.

FPUK is well-placed to thrive in this dynamic environment. By delivering high-quality, sustainable developments and leveraging opportunities in undersupplied and high-demand regions, the company is poised for continued growth. Its commitment to innovation and adaptability ensures it can navigate challenges while shaping the future of UK property.

Through a combination of strategic investments and a sustainability-first ethos, Fakhruddin Properties UK demonstrates how resilience and vision can drive success in even the most turbulent markets.

A LEGACY OF INNOVATION AND IMPACT

MAHER AL KAABI, ADVISOR TO GROUP CHAIRMAN & INDEPENDENT BOARD MEMBER AT AL SERKAL GROUP SAYS THROUGHOUT HIS CAREER, HE HAS BEEN COMMITTED TO HARNESSING TECHNOLOGY TO OPTIMISE PROCESSES, ENHANCE CUSTOMER EXPERIENCES, AND DRIVE DIGITAL TRANSFORMATION

Tell us more about yourself and your professional background. A seasoned technology professional with a passion for innovation, I’ve been shaping the digital landscape since my teenage years. From early game development to leading large-scale IT and business operations at Citibank, I’ve consistently delivered impactful solutions. My diverse experience, spanning software engineering, IT, and finance, empowers me to drive digital transformation and achieve strategic business goals.

Inspired by my faith and a desire to contribute to the growth of Islamic finance, I made a significant career shift from conventional banking to joining Dubai Bank as the chief risk officer. The role allowed me to gain valuable insights into the unique challenges and opportunities within the Islamic finance industry.

Following Emirates NBD’s acquisition of Dubai Bank, I assumed the role of global head of Islamic Banking, where I focused on expanding our global footprint and enhancing our product offerings. Similarly, I served as the chief operating officer for wholesale banking, overseeing the division’s operational efficiency and strategic direction.

Throughout my career, I’ve been committed to leveraging technology to streamline processes, improve customer experiences and drive digital transformation. By investing in our people and fostering a culture of innovation, we can create lasting value for our clients and stakeholders.

Following a successful career in banking, I embarked on a new chapter as a board member for prominent family businesses. My focus is on helping these organisations navigate the complex challenges of the modern business landscape.

One such family group, Al Serkal Group, has a legacy spanning over 77 years and has been instrumental in shaping the region’s development. The group’s pioneering spirit led to the introduction of groundbreaking technologies such as the telephone and electricity in 1957, laying the foundation for significant infrastructure advancements. Al Serkal has been instrumental in founding key institutions such as e& Group, Emirates NBD, Commercial Bank of Dubai, DEWA and SEWA.

Al Serkal Group’s innovative solutions, from smart mobility to railway systems and airport security, are designed to enhance lives and shape the future of transportation.

Sustainability and the circular economy are becoming pivotal in shaping the built environment sector. How is this shift transforming the real estate industry in the UAE?

Globally, three to four major trends are driving transformation today. The push towards digitisation is accelerating across industries, encompassing advancements in artificial intelligence, machine learning, cybersecurity, and cryptocurrencies. The UAE recognised the importance of the digital economy early, and in 2022, the government unveiled a comprehensive roadmap to guide the nation’s ongoing digital transformation. A seed of which started by HH Sheikh Mohammed bin Rashid Al Maktoum, the Vice-President and Prime Minister of the UAE and the Ruler of Dubai when he led the start of E-Government in 1995.

Similarly, the shift from a linear economy to a circular economy is another critical trend focused on conserving resources and preserving the environment. In January 2021, the UAE Cabinet approved the establishment of the Circular Economy Council, of which I have the privilege of serving as a member.

The council’s mandate is to develop and oversee policies that ensure circularity in resource usage. We collaborate with subject matter experts from the private sector and academia to design sustainable solutions for managing waste and promoting circular practices. Al Serkal Group’s commitment to sustainability is deeply rooted in our values and faith. We believe in

We believe in preserving resources for future generations. By embracing the principles of the circular economy and driving digital transformation, we contribute to the UAE’s vision of a sustainable and technologically advanced future.

preserving resources for future generations. By embracing the principles of the circular economy and driving digital transformation, we contribute to the UAE’s vision of a sustainable and technologically advanced future.

What are some standout achievements in your current position, and how have they helped shape the direction of your organisation or the industry as a whole?

The first step in Al Serkal Group’s transformation was to establish a shared vision and mission for the group. The clarity of purpose provided a roadmap for our future. To reinforce our values and ensure continuity across generations, we drafted a family constitution.

We then formed a board to provide strategic guidance and oversee the group’s overall performance. In parallel, we embarked on a comprehensive review of each business vertical, identifying opportunities for improvement and implementing strategies to enhance efficiency and profitability.

We established a board to foster effective governance and decision-making. This council plays a crucial role in overseeing the group’s strategic

direction and ensuring alignment with our core values.

To enhance operational efficiency and customer experience, we embarked on a comprehensive digital transformation. By digitising processes, we reduced costs, streamlined operations, and improved our ability to serve clients.

Recognising the urgent need for sustainable practices, we’ve launched a carbon credit initiative. The project aims to help businesses, especially in the hospitality and real estate sectors, reduce their carbon footprint. By creating a market for carbon credits, we incentivise sustainable practices and contribute to a greener future.

TREPPAN LIVING CONCEPT | INTERVIEW

THE ALCHEMIST EFFECT:

THE VISION BEHIND TREPPAN LIVING

FATIMA YOUSUF FAKHRUDDIN, COO - FAKHRUDDIN PROPERTIES, IS DRIVING A NEW APPROACH TO BUSINESS FOCUSED ON COLLABORATION, SUSTAINABILITY, AND COMMUNITY. CENTRAL TO HER VISION IS THE ALCHEMIST PROGRAMME — A MODEL FOR SUSTAINABLE, COMMUNITY-DRIVEN LIVING

In the bustling metropolis of Dubai, innovation often takes centre stage.

But for Fatima Yousuf Fakhruddin, chief operating officer of Fakhruddin General Trading and a board member at Fakhruddin Holdings, the heart of progress lies in collaboration, sustainability, and community. At the forefront of this ethos is the Alchemist programme, a transformative initiative that has played a pivotal role in shaping the Treppan Living concept — a vision of sustainable, community-focused living.

A JOURNEY OF TRANSFORMATION

The COO’s journey into the corporate world began after she moved to Dubai in 2001. Encouraged by her father, who believed in utilising education, and by opportunities at Fakhruddin Properties, she started from the ground up — literally. “I began in the documents room, filing and learning the basics of the company.”

Over time, she worked her way through various departments, including HR, legal and leasing. This hands-on experience laid the foundation for her current role, where she now oversees operations and drives forward the vision of Treppan Living.

THE BIRTH OF THE ALCHEMIST PROGRAMME

The Alchemist programme was born out of a desire to foster innovation and collaboration across departments. Spearheaded by her and Fakhruddin Properties’ CEO Yousuf Fakhruddin, the initiative invites employees from diverse roles — marketing, finance, HR, IT, and more — to contribute to projects that go beyond their job descriptions.

“Yousuf’s vision was clear: he wanted everyone to have a seat at the table,” she explains. “It’s not just about doing extra work; it’s about stepping out of your

comfort zone and bringing fresh perspectives to challenges.”

The programme’s name — Alchemist — reflects its transformative nature. Participants, often from unrelated fields, are tasked with tackling projects like waste management or wellness initiatives. “We had a tax professional heading our waste management programme,” the COO shares with a laugh. “At first, he was hesitant, but now he’s an expert. He’ll even think twice about buying plastic at the supermarket.”

BUILDING THE TREPPAN LIVING VISION

Treppan Living is the flagship concept born out of the Alchemist programme. Designed to be more than just a real estate project, it’s a philosophy of sustainable, community-oriented living.

“Our goal is to create not just buildings, but communities,” the COO explains. “We want residents to feel connected, whether it’s through shared celebrations, activities, or simply knowing their neighbours.”

One standout aspect of Treppan Living is its focus on sustainability.

Features like waste segregation, composting, and refill stations have been integrated into properties, making sustainable living not just an option but a way of life.

“Everyone talks about sustainability, but we’re actually living it,” she asserts. “This isn’t about greenwashing; it’s about real, actionable change.”

THE ALCHEMIST EFFECT

The programme’s success lies in its ability to harness the creativity and passion of employees.

Meetings are held twice a month, often in unconventional locations like a beach house or even on yachts.

These gatherings are as much about brainstorming as they are about building camaraderie.

“At first, people were sceptical,” she admits. “Why should they work extra hours or come in on weekends? But now, becoming an alchemist is something everyone aspires to.”

The results speak for themselves. The waste management programme is just one example of how employees have risen to the challenge. Others have developed innovative wellness and rewards programmes, while IT teams have worked on smart lock systems and energy-efficient technologies.

“These ideas often come from the most unexpected places,” she says. “One alchemist brought back a concept they saw in the US; another had an idea from a casual conversation. The programme gives them a platform to turn those sparks into reality.”

OVERCOMING CHALLENGES

Scepticism and inertia were among the initial hurdles. “Extra work for no immediate reward wasn’t exactly a sell,” Fakhruddin concedes. But over time, the programme’s tangible impact won over even the most reluctant participants.

“Now, it’s a badge of honour to be an alchemist “People see the value, not just in the projects they’re working on, but in how they grow personally and professionally.”

While Treppan Living has set a benchmark in the UAE, the team is already eyeing global expansion. “We’ve started incorporating some of these concepts in our projects in Kampala and London,” she reveals. “It’s on a smaller scale, but the potential is enormous.”

For the COO, the ultimate goal is to make sustainable, community-focused living the norm rather than the exception. “I hope that in five to ten years, these ideas will be standard in all our buildings — not just in Dubai but worldwide.”

When asked if she worries about competitors adopting similar initiatives, Her response is unequivocal. “I’d welcome it,” she says.

“If others follow our lead, it’s a win for everyone. This is about benefiting the community, the country, and the world.”

At its core, Treppan Living is a philosophy — one that prioritises sustainability, community, and innovation. And for Fakhruddin, it’s deeply personal.

“This isn’t just a project; it’s a way of life,” she says. “When I see the alchemists incorporating these ideas into their own lives, I know we’re making a difference.”

As Treppan Living continues to evolve, it’s clear that the Alchemist programme will remain a cornerstone of its success.

By empowering employees to innovate and collaborate, Fakhruddin Properties is not just building homes but shaping the future of sustainable living.

Now, it’s a badge of honour to be an alchemist

“People see the value, not just in the projects they’re working on, but in how they grow personally and professionally.”

HOW FAKHRUDDIN PROPERTIES IS REDEFINING SUSTAINABLE LIVING

THE UAE’S REAL ESTATE SECTOR IS ENTERING A TRANSFORMATIVE ERA, AND FAKHRUDDIN PROPERTIES IS AT THE FOREFRONT, REVOLUTIONISING LUXURY LIVING WITH ITS TREPPAN LIVING CONCEPT. COMBINING SUSTAINABILITY WELLNESS, AND ADVANCED SMART TECHNOLOGY, TREPPAN LIVING REDEFINES THE WAY COMMUNITIES ARE BUILT AND EXPERIENCED

The real estate sector in the UAE is entering a new era. Fakhruddin Properties is leading the charge with its ambitious and innovative developments. At the heart of its projects lies the Treppan Living concept, which prioritises sustainability, wellness, and smart technology.

“Our mission is to create practical, sustainable lifestyle developments,” says Yousuf Fakhruddin, CEO of Fakhruddin Properties. “We focus on positively influencing behaviour and culture for healthier and more sustainable living.”

Its latest projects, including Maimoon Gardens in Jumeirah Village Circle and Hatimi Residences on Dubai Islands, set new standards. These developments blend high-end living with eco-conscious design, offering state-of-the-art amenities. Features like refill stations for cleaning supplies, hydrogen-enriched drinking water systems, and radiant cooling are designed to promote both sustainability and wellness.

“This is not just about luxury,” the CEO says. “It’s about creating living spaces that enhance physical and mental wellbeing.”

SMART HOMES WITH A PURPOSE

Every residence in Treppan Living developments is a smart home. These homes feature AI-enabled automation for facial recognition entry, lighting, and climate control. A centralised app integrates all functionalities, providing seamless and sustainable living.

“When we hand over the keys to our clients, we actually don’t give them keys anymore,” the CEO notes. “We give them an app. It’s a gateway to their smart home and a greener lifestyle.”

Smart systems also optimise energy use. Geofencing technology ensures that air conditioning activates only as residents approach their homes. These systems deliver significant savings, reducing energy bills by up to 30 per cent.

A NEW STANDARD OF AIR QUALITY

Indoor air quality is a key focus of Treppan Living. Fakhruddin Properties uses Airocide technology, developed for NASA’s man mission to Mars, to purify air from contaminants. Each

home is equipped with smart air handling units (S.A.H.U.), which remove CO2, VOCs, and humidity, creating healthier living spaces. S.A.H. U. also eliminates mould and fungus often associated with traditional HVAC systems.

“Most people are unaware of the air they breathe at home,” he explains. “With our system, residents enjoy the purest indoor air in Dubai.”

COMMUNITY WELLNESS AND CONNECTIVITY

Treppan Living isn’t just about homes — it’s about communities. These developments are designed to encourage connection and wellbeing. Residents can use the Treppan Living app to engage with community activities, earn reward points for sustainable behaviour, and redeem them for experiences within the development.

One signature feature is the Greenhouse Café, a serene retreat within Treppan Living communities. The café integrates hydroponic farming and uses radiant cooling to minimise its carbon footprint. Residents can enjoy organic treats or pick up seeds and compost to enhance their balcony gardens.

“We’re integrating gamification into our app,” the CEO says. “Residents earn points for sustainable actions, which they can redeem at amenities like the Greenhouse Café.”

SUSTAINABILITY AT THE CORE

Sustainability is embedded in every aspect of Treppan Living developments. Maimoon Gardens, located at the junction of Dana Road and Hessa Street in JVC, is set to be completed by Q4 2025.

The project offers fitness facilities, including a yoga garden, swimming pool, and squash courts, alongside EV charging stations and waste management systems that turn wet waste into nutrient-rich compost.

Hatimi Residences, launched in February 2024 with delivery expected by 2026, is located on the premium edge of Central Island in Dubai Islands. This waterfront development combines unmatched luxury with sustainable design.

“Everything we do is guided by three principles: planet, people, and profit,” he says. “When these align, we create practical solutions that benefit everyone.”

When we hand over the keys to our clients, we actually don’t give them keys anymore, we give them an app. It’s a gateway to their smart home and a greener lifestyle.”

A VISION FOR THE FUTURE

Treppan Living is more than a housing concept — it’s a vision for the future of sustainable living. Locations are carefully selected near upcoming infrastructure, such as metro stations, to ensure long-term value for residents.

The developments are equipped with smart air handling units (S.A.H.U.), allowing homes to adapt to the evolving needs of their occupants. “Our vision is to be the market leader in sustainable lifestyle developments,” he says, adding “Treppan Living is setting a benchmark for the industry.”

REDEFINING LUXURY

Treppan Living redefines luxury by seamlessly integrating sustainability, technology, and wellness.

From features like voice-activated curtains to energy-efficient radiant cooling systems, every element is designed with purpose. “As developers, we have a responsibility to lead by example,” he says. “Luxury should go hand-in-hand with sustainability and wellness.”

The UAE’s real estate market is competitive, but Fakhruddin Properties is standing out by focusing on what matters most: the health of the planet and the wellbeing of its people.

“This is the future of living,” says the CEO. “It’s practical, sustainable, and truly innovative.”

ENABLING A SUSTAINABLE FUTURE

PROFESSOR

DR ZAHID HAQUE, SECRETARY GENERAL OF

THE WORLD SPORTS ALLIANCE, SHARES HIS INSIGHTS ON HOW TREPPAN LIVING IS SETTING A BENCHMARK FOR SUSTAINABILITY BY ALIGNING WITH THE UN’S 17 SDGS

Q&

AHaving been given a tour of Treppan Living, tell us your thoughts about it. How does it compare against other projects you’ve come across around the world?

Treppan Living is doing remarkable work, especially in aligning with the 17 Sustainable Development Goals (SDGs) established by the United Nations (UN). These goals encompass crucial areas such as health, education, green energy, safe water, environmental protection, gender equality, and women empowerment. Fakhruddin Properties is not only implementing these SDGs but setting an example by integrating them into their projects. Their efforts serve as a valuable resource for sustainability, offering a significant opportunity for individuals in the UAE and beyond to contribute to achieving these global objectives.

In comparison to other global initiatives, Treppan Living stands out for its holistic approach. With the world’s population surpassing eight billion and limited space and resources, the challenges of carbon emissions and global warming demand urgent action. Treppan Living addresses these issues by creating sustainable solutions and leaving a lasting footprint for future generations. This initiative demonstrates a proactive effort to protect the planet and ensure a healthier, more sustainable future.

What is the importance of including sports and fitness activities into our daily lifestyles?

Incorporating sports and fitness into daily life is crucial for physical health, psychological wellbeing, and personality development. Regular exercise — whether at the gym or through simple activities like walking for 20–30 minutes — helps burn calories, maintain a healthy body and prevent mood disorders. It’s essential to adopt a balanced lifestyle, including healthy eating and avoiding junk food, to support overall wellness.

Treppan Living promotes these habits by encouraging individuals to engage in fitness activities such as swimming and gym sessions, not only for personal health but also as a way to foster community connections. By sharing time and activities with others, people can enhance their wellbeing while building a sense of belonging.

What are the similarities you see in the way you work with the UN and the way we are trying to work under Treppan Living?

I am genuinely impressed by the initiatives undertaken by Treppan Living. It’s clear that achieving the UN’s 17 SDGs requires collective effort— no

single entity or individual can shoulder this immense responsibility alone. It is through community engagement and unity that meaningful progress can be made.

Fakhruddin Properties’ Treppan Living exemplifies this spirit of collaboration by addressing critical areas such as housing, health, sports, nutrition, and overall living standards. The sustainability projects the company has adopted are truly remarkable because they encompass a holistic approach to improving quality of life. Covering essential aspects like housing, healthcare, sports, nutrition, and living spaces is a tremendous achievement for humanity.

This alignment with the UN’s SDGs is both inspiring and impactful. I wholeheartedly congratulate Treppan Living on its incredible work, which reflects a deep commitment to sustainable development.

What are your thoughts on the provision of hydroponics in our greenhouses, where residents can access fresh food every day within their building? How can this affect a person’s lifestyle?

I believe this initiative aligns beautifully with the vision promoted by the UN for sustainability. I must congratulate Fakhruddin Properties because I’ve rarely seen organisations implementing such facilities. What makes its approach remarkable is that it has turned these ideas into reality. This is a significant achievement. It sets a clear example for others to follow and serves as a milestone for future generations. By integrating hydroponics within residential spaces, Fakhruddin Properties is not only promoting sustainable living but also ensuring better health and convenience for its residents.

It will undoubtedly inspire others and contribute significantly to the sustainability goals of today and tomorrow.

ONGOING PROJECTS MAIMOON GARDENS

FEATURING EXCLUSIVE AMENITIES, INCLUDING A LAZY RIVER, CASCADING WATERFALLS, GREENHOUSE CAFE AND FAMILY-FRIENDLY SPACES, MAIMOON GARDENS IS THE PERFECT HAVEN FOR RELAXATION, RECREATION AND FAMILY LIFE

A MILESTONE IN SUSTAINABLE DEVELOPMENT MAIMOON GARDENS

MAIMOON GARDENS IS POISED TO REDEFINE DUBAI’S REAL ESTATE LANDSCAPE WITH ITS FOCUS ON SUSTAINABILITY AND MODERN LIVING. THIS AMBITIOUS PROJECT, WHICH SPANS TWO TOWERS, OFFERS A BLEND OF RESIDENTIAL AND RETAIL SPACES. BELOW IS A DETAILED ANALYSIS OF WHAT THE DEVELOPMENT ENTAILS

KEY STATISTICS

RESIDENTIAL UNITS:

Studio apartments: 165

One-bedroom apartments: 264

Two-bedroom apartments: 165

Three-bedroom apartments: 32

ADDITIONAL SPACE: Retail area: 1,924 square metres

TOWER-SPECIFIC FIGURES:

TOWER A:

• Studio apartments: 98

• One-bedroom apartments: 152

• Two-bedroom apartments: 97

• Three-bedroom apartments: 16

TOWER B:

• Studio apartments: 67

• One-bedroom apartments: 112

• Two-bedroom apartments: 68

• Three-bedroom apartments: 16

SUSTAINABILITY AND INNOVATION:

Maimoon Gardens incorporates several sustainable technologies aimed at reducing environmental impact while improving residents’ quality of life. The project employs advanced air and water purification systems and offers features that set it apart in the market.

AIR PURIFICATION SYSTEMS:

S.A.H.U.: This centralised system enhances indoor air quality by capturing carbon dioxide and preventing mould growth, leading to reduced maintenance costs.

Airocide: Originally designed for NASA, this technology eliminates airborne pathogens, ensuring healthier living spaces.

WATER PURIFICATION SYSTEMS:

A centralised hydrogenated and mineralised drinking water system delivers high-quality drinking water, reducing the need for bottled water and its associated carbon footprint.

GREENHOUSE TECHNOLOGIES:

Radiant cooling: This energy-efficient system provides temperature control in greenhouses without relying on airflow.

Hydroponics: Soil-free cultivation allows residents to grow vegetables in controlled indoor conditions.

ARCHITECTURAL DESIGN AND EFFICIENCY

The project’s design seamlessly integrates modern architecture with sustainable features. Maimoon Gardens prioritises natural light and ventilation, reducing energy consumption while enhancing comfort.

INVESTMENT POTENTIAL

Maimoon Gardens offers strong investment potential, combining sustainable living with luxury and a strategic location. Its features cater to a broad spectrum of buyers, from families seeking a healthier lifestyle to investors targeting long-term returns.

A GREAT CHOICE

Maimoon Gardens represents a shift toward eco-conscious urban development in Dubai. By integrating sustainability, innovative technologies, and high-quality amenities, it sets a new standard for modern living. Whether for personal residence or investment, Maimoon Gardens stands out as a forward-thinking choice in the region’s competitive real estate market.

MODERN LIVING AMENITIES

The development offers a variety of amenities aimed at fostering community engagement and promoting wellness:

WATER-CENTRIC FEATURES:

• Lazy river

• Infinity swimming pool

• Misting pods

• Cascading waterfalls

• Pool deck with cabana seating

GREEN SPACES:

• Zen garden

• Outdoor yoga deck

• Meditation forest

• Landscaped barbecue areas

SPORTS AND RECREATION FACILITIES:

• Health club with outdoor calisthenics park

• Squash and paddle tennis courts

• Jogging trail

• Multipurpose court

FAMILY-FRIENDLY FEATURES:

• Outdoor children’s play area

• Lounge and seating areas

KEY VALUES TO GOOD LIVING

AT THE HEART OF THE TRÉPPAN LIVING PHILOSOPHY LIES A SYMBOLIC LOGO, REPRESENTING THE INTEGRATION OF 12 GUIDING PILLARS, INNOVATIVE TECHNOLOGY AND THE FRUITS OF PURPOSEFUL LIVING.

Tréppan Living developments embody a forward-thinking, sustainability-driven ethos where the intersection of cutting-edge technology, sustainable practices, and natural inspiration creates a lifestyle that is purposeful, fulfilling, and harmonious. Through the integration of the 12 outer-circle pillars, powered by the core “T” of technology, Tréppan Living delivers a unique and transformative residential experience.

THE LOGO

The logo represents the holistic philosophy of Tréppan Living, emphasising a harmonious integration of various core values and modern technologies to create a lifestyle that fosters trust, care, environmental consciousness, wellbeing, luxury and community.

THE OUTER CIRCLE: 12 PILLARS OF TRÉPPAN LIVING

The outer circle encapsulates 12 fundamental concepts that guide the development of Tréppan Living communities. These concepts — Wellness, Secure, Sustain, Reuse, Harmony, Connected, Purposeful, Renew, Tranquil, Joy, Recycle and Biomorphic — act as a framework for sustainable and forward-thinking urban design. Here’s how each concept is imbibed in the developments:

1. WELLNESS: Spaces are designed to prioritise physical and mental well-being, incorporating elements like natural light, green areas, pure indoor air quality, purified hydrogenated water and facilities for fitness and relaxation.

2. SECURE: Advanced security measures ensure residents feel safe and at ease in their environment.

3. SUSTAIN: Create an environment with the ability to uphold, maintain, or endure something over time, whether it’s environmental balance, emotional or physical support, economic viability, or resilience under stress. It emphasizes long-term continuity and interconnectedness across systems.

4. REUSE: Recycling initiatives and systems for water and material reuse help minimise environmental impact.

5. HARMONY: Tréppan Living developments aim to achieve a balance between urban convenience and natural tranquility.

6. CONNECTED: An integrated infrastructure that employs technology to foster community engagement and human connections.

7. PURPOSEFUL: Every design decision is intentional, aligning with a vision of fostering meaningful living experiences.

8. RENEW: Spaces are created to rejuvenate the spirit, with community gardens, wellness centers, and leisure zones.

9. TRANQUIL: Nature inspired spaces and amenities that nurture the inner peace, calmness and satiate the inner calling for harmony with the environment.

10. JOY: By incorporating community-driven designs, art, and entertainment spaces, Tréppan Living encourages a joyful, celebratory way of life.

11. RECYCLE: Active recycling programmes for waste management and resource conservation ensure a commitment to circular living principles.

12. BIOMORPHIC: Inspired by natural forms, biomorphic designs are integrated into architecture and landscaping to foster harmony with the natural environment.

THE “T” FOR TECHNOLOGY

At the core of the design is the “T”, symbolising technology as the nucleus that unites the 12 guiding concepts. Advanced systems are seamlessly integrated into every aspect of Tréppan Living developments. These technologies...

• Empower sustainability efforts through smart resource management.

• Enhance residents’ connectivity and ease of living.

• Provide intelligent solutions to improve energy efficiency and reduce waste.

THE LEAVES: THE OUTCOME OF HOLISTIC LIVING

Emerging from the “T”, the leaves represent the fruits of this integrated approach. They symbolise the ultimate lifestyle Tréppan Living aims to provide, rooted in six key outcomes:

1. TRUST: A secure and transparent environment where residents feel confident and supported.

2. CARE: Thoughtful designs and community programmes foster a sense of belonging and compassion.

3. ENVIRONMENT: Commitment to green initiatives ensures harmony with nature and a reduced ecological footprint.

4. WELLBEING: The focus on health and wellness helps residents thrive physically, mentally and emotionally.

5. LUXURY: A seamless blend of comfort and sophistication delivers an elevated standard of living.

6. COMMUNITY: Spaces that bring people together, nurturing relationships and a sense of shared purpose.

ONGOING PROJECTS HATIMI RESIDENCES

WITH BREATHTAKING SEA VIEWS, LUXURIOUS AMENITIES, AND FOCUS ON SUSTAINABILITY, HATIMI RESIDENCES REDEFINES SEASIDE LIVING IN DUBAI

HATIMI RESIDENCES

WATERFRONT LIVING AT ITS BEST

HATIMI RESIDENCES IS SET TO INTRODUCE MODERN FEATURES, ENVIRONMENTAL INITIATIVES, AND A STRATEGIC LOCATION ON THE DUBAI ISLANDS

STRATEGIC LOCATION AND NEARBY ATTRACTIONS

Hatimi Residences has a prime location, providing easy connectivity for residents. Situated two minutes from the beach, it offers waterfront views and access to leisure activities. The development is 18 minutes from Dubai International Airport, 28 minutes from Downtown Dubai, and 30 minutes from business hubs like DIFC and Business Bay. Its positioning makes it suitable for professionals, families, and investors.

NEARBY PLACES INCLUDE:

2 MINUTES: Dubai Islands Beach

10 MINUTES: Dubai International Airport

5 MINUTES: Cruise Terminal

12 MINUTES: Dubai World Trade Centre

15 MINUTES: Downtown Dubai

12 MINUTES: DIFC

15 MINUTES: Business Bay

The strategic location not only ensures convenience but also adds to the property’s long-term value, making it attractive for investors and residents alike. Its proximity to Dubai’s iconic landmarks and business hubs positions Hatimi Residences as a prime destination for luxury and connectivity.

KEY FACTS LOCATION

86 RESORTS AND HOTELS

KILOMETRES BEACH LENGTH

MARINAS 2 18-HOLE GOLF COURSE 9-HOLE GOLF COURSE

Image: Supplied

A VISION FOR THE ISLANDS

The Dubai Islands are planned as distinct zones, each offering unique features:

ISLAND A - Mixed-use island core:

A high-energy urban centre with a mall, entertainment options, business facilities, waterfront commercial areas, a marina, and upscale residential options. This island aims to create a vibrant hub that attracts residents and tourists alike, blending business and leisure seamlessly.

ISLAND B - Integrated resorts and communities: Beachfront resorts, low-density residential communities,

waterfront hotels, and community parks and sports clubs. This island provides a balanced lifestyle, offering spaces for relaxation and community engagement.

ISLAND C - Oasis Island: A private villa enclave with wellness-focused amenities, an 18-hole golf course, and a marina surrounded by lush, integrated landscapes. This island is designed for those seeking tranquillity and highend living, with an emphasis on green spaces and exclusive facilities.

ISLAND D - Sports Country Club

Island: Sports facilities including tennis and soccer academies, equestrian

activities, and a boutique resort with a private beach club. This island caters to sports enthusiasts and families, providing opportunities for recreation and healthy living.

ISLAND

E -

Luxury Estates Island:

Private residential communities with signature estate lots, a marina, and exclusive clubhouses. Designed for the elite, this island offers unmatched privacy and luxury with its bespoke estates and world-class amenities.

Together, these islands form a cohesive vision that caters to diverse lifestyles and preferences, making the Dubai Islands a premier destination.

AMENITIES AND SUSTAINABILITY

Hatimi Residences offers a range of amenities, such as:

Floatation spa, infinity swimming pool and sunken cabanas: For relaxation and leisure.

Aqua gym and health club: Offering state-of-the-art fitness options for residents.

Yoga and aerobics deck: A dedicated space for wellness activities and mindfulness practices.

Koi pond and Greenhouse Café: Bringing nature into daily living with serene spaces.

Kids’ pool and play area: Ensuring a family-friendly environment with safe recreational spaces for children.

The commitment to sustainability is evident throughout the development. Hatimi Residences’ efficient waste management system segregates wet and dry waste, converting wet waste into compost to support community landscaping. E-waste recycling ensures responsible disposal, further emphasising its eco-conscious ethos.

A radiant-cooled greenhouse adds a unique touch, housing an organic café that aligns with modern sustainable practices. These features reflect Treppan Living’s dedication to reducing its environmental footprint while enhancing the quality of life for residents.

WELLNESS-CENTRED LIVING

Wellness is central to Hatimi Residences’ design. The development offers hydrogen-rich drinking water with health benefits, floatation spas for stress relief, outdoor fitness spaces for physical well-being, and expansive green areas covering over 60 per cent of the property. These green spaces not only promote a serene living experience but also contribute to better air quality and a healthier environment.

Recreational activities are also a key part of the wellness experience. Residents can enjoy adventure water sports, explore the marina lifestyle, or unwind on the golf courses. These features cater to diverse preferences, ensuring that residents have access to both active and relaxing pursuits.

The integration of wellness into the living experience positions Hatimi Residences as a unique offering in the residential market. It reflects a growing trend of prioritising health and wellbeing in urban developments.

INVESTMENT POTENTIAL AND LONG-TERM VALUE

Hatimi Residences is not just a residence but an investment in a lifestyle that prioritises wellness and sustainability. With advanced amenities, eco-conscious design, and a strategic location, it is positioned as a sought-after address in Dubai. For investors, the focus on sustainability and smart technology aligns with global trends, ensuring long-term value. The integration of AI-enabled smart home systems adds to its appeal, offering convenience and future-proofing for residents. The emphasis on green spaces and environmental responsibility resonates with modern buyers, further enhancing its investment potential.

The integration of wellness into the living experience positions Hatimi Residences as a unique offering in the residential market. It reflects a growing trend of prioritising health and wellbeing in urban developments.

Additionally, the diverse offerings of the Dubai Islands, including luxury estates, sports facilities, and integrated communities, create a robust ecosystem that supports property appreciation. Hatimi Residences’ strategic location and commitment to quality make it a sound investment for those looking to secure a foothold in Dubai’s dynamic real estate market.

CLOSING THOUGHTS

Treppan Living Hatimi Residences represents the future of sustainable living. Combining strategic location, advanced features, and environmental responsibility, it sets a new benchmark in residential developments. The Dubai Islands’ vision adds further value, offering a comprehensive lifestyle that caters to diverse needs. Whether for personal living or investment, Hatimi Residences offers a lifestyle centred on innovation, wellness, and sustainability. Its unique blend of luxury, connectivity, and ecological responsibility ensures that it will remain a sought-after destination for years to come.

HOW FAKHRUDDIN INTEGRATED SERVICES (FIS) IS ADVANCING FACILITIES MANAGEMENT IN THE UAE

OFFERING SERVICES ACROSS RESIDENTIAL, COMMERCIAL, INDUSTRIAL, AND HEALTHCARE SECTORS, FIS IS COMMITTED TO SUSTAINABILITY AND INNOVATION, DELIVERING ENERGY-EFFICIENT SOLUTIONS, ADVANCED TECHNOLOGIES, AND COMPREHENSIVE MAINTENANCE SOLUTIONS

akhruddin Integrated Services (FIS) is a longstanding provider of total facilities and property management in the UAE. With more than 60 years of experience, the company draws its expertise from its parent organisations, Fakhruddin Holdings and Fakhruddin Properties. FIS caters to a diverse range of sectors, including residential, commercial, industrial, and healthcare, offering customised services to meet the unique needs of each client.

COMPREHENSIVE FACILITIES MANAGEMENT SERVICES

FIS’s extensive portfolio includes both hard and soft facilities management services. Hard services cover core infrastructure maintenance, such as HVAC systems, electrical networks, plumbing, retrofitting, and specialised installations. Soft services address needs like pest control, façade cleaning, pool maintenance, and waste management. The company also manages community and owners’ associations, ensuring smooth operations for large-scale residential and commercial developments.

Energy management and sustainability are central to FIS’s approach. The company provides remote metering and energy assessments, and solutions designed to optimise energy use. These measures not only reduce costs but also contribute to sustainable development goals, aligning with global priorities in environmental responsibility. Home maintenance is another area of expertise. FIS offers tiered packages — basic, standard, and premium — to ensure clients receive services that match their requirements. These packages include regular maintenance, disinfection, and emergency call-outs, providing comprehensive coverage for both individual homeowners and large property managers.

EMBRACING SUSTAINABILITY AND INNOVATION

Sustainability underpins many of FIS’s operations, particularly in its energy consultancy initiatives. The company’s energy services include remote monitoring, data analysis, and optimisation

Home maintenance is another area of expertise. FIS offers tiered packages – basic, standard, and premium – to ENSURE clients receive services that match their requirements.

of utilities, ensuring cost-effective and environmentally friendly outcomes for clients. Its greenhouse projects integrate radiant cooling systems and carbonrich air technology to improve crop yields while conserving water through hydroponic systems. These advancements showcase FIS’s ability to combine technology with resource efficiency.

The FIS-ONE protective coating, for example, offers enhanced durability and safety features like waterproofing, anti-corrosion, and even bulletproof properties, demonstrating the company’s commitment to cutting-edge solutions. FIS also employs a range of in-house capabilities, from carpentry and marble polishing to waterproofing and painting, allowing it to provide turnkey services without relying on external contractors. This integrated approach ensures consistent quality and cost control across projects.

Innovation also extends to other areas, such as the development of customised apps to streamline operations and improve service delivery.

MAJOR PROJECTS AND INDUSTRY RECOGNITION

FIS has a robust portfolio of completed projects. These include Trafalgar Executive, Trafalgar Central, Trafalgar Tower, Oasis High Park, Maimoon Gardens, Lake Central Tower and Treppan Hotel & Suites. Clients such as Huawei, DEWA and Azizi Developments highlight the company’s reputation for managing high-profile developments.

The company has been recognised for its efforts in sustainability and innovation. Recent accolades include the Gulf Business Sustainability Company of the Year award in 2022 and the Green Building Product of the Year award. These achievements reflect FIS’s ongoing commitment to excellence in facilities management.

As the UAE continues to advance as a market, FIS remains focused on delivering flexible, efficient, and sustainable solutions to its clients.

THE SMART HOME REVOLUTION:

PIONEERING CONNECTED LIVING IN THE UAE

THE UAE IS AT THE FOREFRONT OF A SMART HOME REVOLUTION, BLENDING CUTTING-EDGE TECHNOLOGY WITH MODERN LIVING. WITH THE MARKET PROJECTED TO REACH $122.9M 2029, INNOVATIONS LIKE 5G-A CONNECTIVITY AND INTEGRATED ECOSYSTEMS ARE REDEFINING HOW RESIDENTS INTERACT WITH THEIR HOMES

As the UAE positions itself at the forefront of technological innovation, the smart home market has emerged as a key frontier for redefining modern living. With advancements ranging from highspeed 5G-A connectivity to integrated ecosystems of smart devices, the region is not only adopting but leading the global charge in smart living solutions.

MARKET OVERVIEW: A GROWING APPETITE FOR SMART HOMES

According to Statista, the UAE’s smart home market is projected to generate approximately $76.4m in revenue by 2024, with an annual growth rate (CAGR) of 9.99 per cent expected to push this figure to $122.9m by 2029.

Household penetration of smart home technologies is set to climb from 78.3 per cent in 2024 to 87.8 per cent by 2029, reflecting the increasing demand for integrated, high-tech living environments.

This growth is being driven by the UAE’s tech-savvy population and a robust infrastructure that facilitates the adoption of innovative technologies. Smart lighting, climate control, and security systems are becoming standard features in new residential projects, and the region’s luxury real estate market is integrating these technologies to offer unparalleled convenience and control.

THE 5G-A REVOLUTION: A GLIMPSE INTO THE FUTURE

In October 2023, Huawei and du collaborated to unveil the world’s first 5G Advanced (5G-A) demonstration villa in Dubai. This futuristic project represents a monumental leap in connectivity, enabling features like naked-eye 3D displays and extended reality (XR) experiences. Powered by a 10Gbps network, the villa exemplifies how ultra-fast, reliable internet can unlock a new era of smart living.

The 5G-A villa doesn’t just showcase technological prowess; it also offers a blueprint for how advanced connectivity can redefine daily life. With deterministic experience technology, residents can enjoy seamless control over their living environment — whether that means optimising energy usage or streaming ultra-high-definition content across multiple devices. The project underscores the UAE’s ambition to lead the global transition to smarter, more connected homes.

VISION FOR SMART LIVING: AN ECOSYSTEM APPROACH

Adding to the momentum, global tech giant Xiaomi has made significant inroads into the UAE’s smart home market with a vision centred on creating a cohesive ecosystem of interconnected devices. By combining affordability with cutting-edge technology, the brand aims to make smart living accessible to a broader demographic.

From intelligent air purifiers to AI-powered security cameras, Xiaomi’s products are designed to integrate seamlessly with one another, offering users a holistic approach to home automation. This strategy aligns with the growing consumer preference for ecosystems that simplify device management and enhance usability.

Xiaomi’s focus on affordability is particularly significant in a region where luxury has often been the hallmark of smart home solutions. By making these technologies more accessible, Xiaomi is not only expanding its

As adoption rates soar and technologies evolve, the UAE is WELL-POSITIONED to shape the future of smart homes — not just as a consumer of global trends but as a pioneer in developing and implementing GROUNDBREAKING solutions. For residents, this means a lifestyle that is not only smarter but also more efficient, secure, and connected.

market reach but also contributing to the widespread adoption of smart living in the UAE.

DRIVING FORCES BEHIND THE SMART HOME BOOM

The rise of smart home technology in the UAE is underpinned by several key factors:

Technological advancements: With the advent of 5G and now 5G-A, the UAE has the infrastructure to support the rapid deployment of smart devices. High-speed internet enables real-time interactions between devices, creating a seamless user experience.

Consumer awareness: Residents are increasingly recognising the value of smart homes—not just for convenience, but also for energy efficiency and security. For instance, features like AI-driven energy optimisation and remote access to security systems have become major selling points.

Luxury real estate integration: Developers in the UAE are incorporating smart home technologies as standard in new builds, catering to a clientele that expects cutting-edge amenities. Projects like the 5G-A villa are prime examples of how smart homes are becoming synonymous with luxury living.

Ecosystem strategies: Brands like Xiaomi are driving the market by offering integrated solutions that allow consumers to manage multiple devices through a single interface. This approach simplifies the user experience, making smart living more attractive and practical.

CHALLENGES AND THE ROAD AHEAD

While the UAE’s smart home market is thriving, challenges remain. Data security and privacy concerns are

at the forefront, with residents wary of how their personal information is being used and stored. Additionally, the high initial cost of smart home devices and systems can be a barrier for some consumers, despite the long-term benefits. However, these challenges are being addressed through innovations in cybersecurity and more competitive pricing strategies. The introduction of modular systems, where users can build their smart home capabilities over time, is also helping to lower the entry barrier.

CONCLUSION: THE UAE AS A GLOBAL LEADER IN SMART LIVING

The UAE’s smart home market is a microcosm of the region’s broader ambition to lead in technology and innovation. From 5G-A villas that redefine connectivity to Xiaomi’s accessible ecosystems, the country is setting benchmarks for what smart living can achieve.

As adoption rates soar and technologies evolve, the UAE is well-positioned to shape the future of smart homes — not just as a consumer of global trends but as a pioneer in developing and implementing groundbreaking solutions. For residents, this means a lifestyle that is not only smarter but also more efficient, secure, and connected. For the world, it’s a glimpse into the next frontier of modern living.

WITH THE POTENTIAL TO CUT LIFECYCLE EMISSIONS BY UP TO 60 PER CENT, THE REGION IS UNIQUELY POSITIONED TO TRANSFORM ITS BUILT ENVIRONMENT WHILE DRIVING ECONOMIC GROWTH AND ENVIRONMENTAL STEWARDSHIP

The Middle East and North Africa (MENA) region is poised for a $2tn construction boom by 2035, with major projects like Saudi Arabia’s NEOM, Qatar’s Lusail City, and the UAE’s Mina Rashid Redevelopment. According to a report by Strategy& Middle East and PwC, this surge presents a rare chance to lead the global transition to sustainable urban development.

“The built environment is responsible for about 37 per cent of energy use, 39 per cent of CO2 emissions, and 40 per cent of material use globally,” the report

There is an urgent need to RETHINK short-term skills gaps and establish LONG-TERM educational programmes in areas like material science and climate engineering.”

states. “This construction boom offers an extraordinary opportunity for the region to pioneer sustainable technologies and techniques.”

By aligning developments with sustainable practices, the region could cut life-cycle emissions from urban projects by 50 to 60 per cent and achieve more than half of its total emissions reduction goals.

HIGH-IMPACT INNOVATIONS

The report identifies 17 key innovations that could transform the built environment, spanning materials, energy systems, and mobility:

MATERIALS AND CONSTRUCTION

The adoption of green steel, recycled plastic-based concrete, and cradle-to-cradle designs could significantly reduce emissions. “Cradle-to-cradle techniques can cut embodied carbon by about 15 per cent, with further gains from modular construction reducing emissions by nearly 20 per cent,” the report notes.

BUILDING ENERGY MANAGEMENT

Technologies like dynamic façades, natural refrigerants, and AI-enabled building systems could reduce operational energy consumption by nearly 50 per cent. “Dynamic façades can increase daylight use while saving up to 55 per cent in energy,” the report highlights.

PATHWAYS AND MOBILITY

Recycled roads and energy-harvesting infrastructure are critical. “Recycled roads can reduce embodied carbon by more than 90 per cent and cut costs by half compared to traditional asphalt,” the report explains.

DECENTRALISED SYSTEMS

Innovations in water and power, such as hydrogenbased storage, decentralised wastewater treatment, and localised solar farms, offer significant sustainability benefits. “Decentralising wastewater treatment could cut greenhouse gas emissions by nearly 90 per cent,” the report emphasises.

ECONOMIC AND SOCIAL IMPACT

The move to sustainable construction could generate 4.3 million jobs annually and support GDP growth across the region. The benefits extend beyond economic gains. “Sustainability efforts will improve indoor air quality, reduce noise pollution, and enhance biodiversity,” the report states.

Moreover, the region’s natural advantages in renewable energy, particularly solar power, make it an ideal hub for green technologies. “Six of the ten lowest-cost solar projects globally are in the GCC,” the report notes.

ROADMAP FOR SUCCESS

The report urges stakeholders to act decisively. “The starting point is a fundamental shift in thinking, an acceptance that traditional techniques need to be updated for the net-zero era,” it advises.

Governments are called upon to set green building codes, incentivise sustainable practices, and promote localisation. Developers should adopt net-zero goals and invest in sustainable technologies, while sovereign wealth funds can drive innovation through green bonds and specialised sustainability funds. “To achieve this transformation, collaboration across regulators, developers, and financiers is essential,” the report asserts.

WORKFORCE AND INNOVATION

Addressing workforce gaps is another priority. “There is an urgent need to rethink short-term skills gaps and establish long-term educational programmes in areas like material science and climate engineering,” the report notes. Vocational training and international partnerships are crucial to building regional expertise.

“The Middle East is building more than any other region,” the report concludes. “This unparalleled opportunity to establish global leadership in sustainable construction must be seized quickly.”

As the cranes rise across the region, the MENA nations have a chance to set a global benchmark for sustainable cities, reaping both economic and environmental rewards for decades to come.

ELECTRIC VEHICLES: POWERING THE MIDDLE EAST’S FUTURE

THE MIDDLE EAST IS ENTERING A TRANSFORMATIVE ERA IN ITS AUTOMOTIVE SECTOR, WITH ELECTRIC VEHICLES POISED TO DRIVE ENVIRONMENTAL AND ECONOMIC PROGRESS. BY 2035, THE REGION’S EV MARKET COULD REACH $54BN, REFLECTING A GROWING COMMITMENT TO SUSTAINABLE MOBILITY

The Middle East is on the brink of a transformative shift in its automotive sector, with electric vehicles (EVs) poised to play a leading role. By 2035, the region’s EV market could be worth $54bn, with electric cars making up 64 per cent of new vehicle sales, according to a Bain & Company report. This growth represents both a significant environmental milestone and a major economic opportunity.

A

$54BN

OPPORTUNITY FOR THE MIDDLE EAST

Several factors are driving the Middle East’s EV ambitions, including shifting consumer preferences, proactive government policies, and rising private-sector investments in charging infrastructure. However, challenges such as high costs, limited EV model availability, and inadequate charging stations remain. Addressing these obstacles is key to unlocking the region’s EV potential.

Karim Henain, partner at Bain & Company Middle East, stresses the urgency: “The Middle East is at the brink of a transformative shift, but stakeholders must act now to position themselves for long-term success. The EV market offers not only environmental benefits but also substantial economic growth opportunities.”

SPOTLIGHT ON THE UAE’S EV GROWTH

In the UAE, the transition to electric mobility is advancing rapidly. Between 2023 and 2027, the country’s EV market is forecast to grow by 27.2 per cent annually, reflecting its strong commitment to sustainable transportation. Strategic initiatives, such as expanding charging infrastructure and integrating EVs into public fleets, underscore the UAE’s leadership in this space.

THE UAE’S CHARGING INFRASTRUCTURE GOALS

THE UAE PLANS TO HAVE CHARGING STATIONS EVERY FEW KILOMETRES BY 2028

OVER 150 CHARGING POINTS WERE ADDED IN 2023, WITH TARGETS TO EXPAND FURTHER

PUBLIC-PRIVATE PARTNERSHIPS ARE KEY TO ENSURING SUFFICIENT INFRASTRUCTURE

The enthusiasm for EVs is also evident among UAE residents. According to a survey by Al-Futtaim Automotive and YouGov, 63 per cent of residents PLAN to make EVs their primary mode of transport by 2025. Moreover, 73 per cent

BELIEVE the UAE will have sufficient charging infrastructure in the near future.

More than 20 per cent of the UAE government’s car fleets are now electric, signalling the nation’s dedication to its climate neutrality goal by 2050. These efforts position the UAE as a regional leader in the adoption of electric mobility, paving the way for other Middle Eastern nations to follow.

CONSUMER SENTIMENT: A SHIFT TOWARDS EVS

The enthusiasm for EVs is also evident among UAE residents. According to a survey by Al-Futtaim Automotive and YouGov, 63 per cent of residents plan to make EVs their primary mode of transport by 2025. Moreover, 73 per cent believe the UAE will have sufficient charging infrastructure in the near future.

However, there are challenges. The survey highlighted concerns around safety (49 per cent), servicing costs (44 per cent), limited charging infrastructure (41 per cent), and battery life (41 per cent). Additionally, 68 per cent of respondents view EVs as more expensive than traditional vehicles, while 44 per cent are unable to install home charging stations.

ADDRESSING BARRIERS TO ADOPTION

Overcoming these hurdles will require a multi-faceted approach. Enhancing charging infrastructure is critical, particularly in urban areas. Advancements in battery technology, coupled with consumer education campaigns, can help alleviate safety and cost concerns. Collaboration between government and the private sector is equally vital. By offering incentives such as subsidies for EV purchases and grants for installing home charging stations, adoption rates can be accelerated.

A SUSTAINABLE AND PROSPEROUS FUTURE

The Middle East’s journey towards electric mobility represents a critical step in achieving long-term sustainability goals. As governments and businesses align their strategies, the region is well-positioned to lead the global EV charge.

Eric Zayer, partner at Bain & Company, underscores the importance of action: “Governments and businesses must act now to capitalise on this momentum, paving the way for a more sustainable and prosperous future.”

For the UAE, the benefits extend beyond environmental gains. By positioning itself as a hub for EV innovation, the nation can attract global investments, create jobs, and diversify its economy.

THE UAE’S EV ADOPTION DRIVERS

GOVERNMENT INCENTIVES, INCLUDING TAX BREAKS AND FREE PARKING FOR EV USERS

INCREASING AVAILABILITY OF EV MODELS FROM GLOBAL AUTOMAKERS

INTEGRATION OF EVS INTO THE RIDE-HAILING AND DELIVERY SECTORS