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On The Grid
OnTheGrid
Holley Acquires Substantially All Assets of AEM Performance Electronics to Expand Its Product Offerings for Enthusiasts of Import and Other Sport Compact Cars
ADDS TO HOLLEY’S EXPERTISE IN ELECTRONIC CONTROL AND MONITORING SOLUTIONS FOR AUTOMOTIVE ENTHUSIASTS
April 15, 2021 07:00 AM Eastern Daylight Time BOWLING GREEN, Ky.--(BUSINESS WIRE)--Holley, the largest and fastest growing platform for performance automotive enthusiasts (“Holley”), today announced it has acquired substantially all of the assets of Advanced Engine Management, Inc. dba AEM Performance Electronics (“AEM”). AEM is a leading developer and supplier of electronic control and monitoring systems for performance automotive applications and is particularly well known and highly regarded by enthusiasts of import and other sport compact cars. AEM has also recently launched an electronic control system that supports the conversion of vehicles originally equipped with internal combustion engines to electric power (“EV Conversions”). Holley acquired AEM for $52 million and expects AEM to contribute 2021 pro forma sales of $26 million.
into our growing community of gearheads. We’re also very excited about the work AEM is doing to bring cost effective and easy to use electronic control systems to enthusiasts that are passionate about EV Conversions,” said Tom Tomlinson, President and CEO of Holley. “The AEM brand is iconic in its space and represents a great addition to our already large family of legendary brands that resonate deeply with our customers.”
“We’re excited to have joined the Holley team and believe that the resources Holley brings to bear will allow us to accelerate development of the innovative products our customers love,” stated AEM President Greg Neuwirth. “We’re especially charged-up about leveraging our combined expertise in electronics to more rapidly deploy the AEM EV line of electronic control solutions for enthusiasts of EV Conversions.”
Holley previously announced an agreement to become a public company through a business combination with Empower Ltd. (NYSE; EMPW, EMPW-UN, EMPW-WT), a publicly traded special purpose acquisition company. Holley’s majority shareholder is Sentinel Capital Partners, L.L.C., one of the nation’s leading midmarket private equity firms.
“The acquisition of AEM is strategic and accretive and we’re excited to welcome even more aficionados of import and other sport compact cars
LM Performance is proud to ammounce they are the authorised distributor of Liqui Moly products in the UK, supplying the motorsports, vehicle tuning, classic car, marine sports and high-performance vehicle sectors with the extensive range of oils, additives and workshop chemicals made in Germany.
The company is arranging exclusive opportunities for motorsport engine builders, vehicles preparers, competitors, organisers and championship providers to promote the use of Liqui Moly oils and additives in the most extreme and competitive conditions.
After laying idle for the past few years, noted MINI/ Mini podcast Miniology is rebooting and returning to the airwaves with Mini News, Events, Tech Tips, Interviews, and Motorsports. We have new (and old) faces, new voices, new equipment, new technology, and new energy! Our theme remains “All things Mini”. We will begin our Podcasts in September 2021. So, stay tuned and get ready for some entertainment, LM Performance is a family owned concern headed by former BTCC Champion Robb Gravett and they are happy to provide full technical assistance in conjunction with Liqui Moly from their state-of-theart laboratories in Germany.
We wish all of our family of customers great success in all forms of motorsport.
We hope you enjoy our products and service offering as much we enjoy using the products ourselves.
If you have any questions, comments or concerns please feel free to get in contact with our friendly customer service team who will be delighted to assist you.
Our website is www.lmpuk.com/ Robb Gravett - CEO
knowledge and fun! If you are a Mini enthusiast, club member, or vendor to the Mini community, please contact us with any news, events with dates and locations, open houses, product or service specials. We would like to share your good news. You can reach us primarily on Miniology.com, Facebook, Instagram, LinkedIn, and YouTube.
Bill Auberlen shared his all-time record 63rd IMSA victory with Robby Foley, and the Turner Motorsport team at the Mid-Ohio Sports Car Course, the co-drivers racing the No. 96 Turner Motorsport BMW M6 GT3 to the GTD class win in the two-hourand-forty-minute Acura Sports Car Challenge race. Defeating the 13-car field, that represented eight different manufacturers, the win was the first for the BMW drivers this season and a record fifth GT class victory for 52-year-old Auberlen at the classic 2.258mile, 13-turn natural terrain road course.
The victory also marks the 22nd consecutive year with at least one win for Turner Motorsport. The GTD victory sees Auberlen and Foley move to the top of GTD driver points (unofficially) with a seven point advantage. “Today the Turner Motorsport team and the BMW M6 GT3 was the best in class,” said Will Turner. “I am delighted to give our friends at LIQI-MOLY another win and be a part of one more Bill Auberlen IMSA victory.” “The BMW M6 GT3 is back where it belongs; in the Winner’s Circle,” stated Auberlen. “We had some bad luck in the last race at Sebring with an alternator failure, but Robby and I are back in the points and we’re moving forward.” Connecticut-based European auto parts retailer, FCP Euro, enters into a long-term strategic partnership with Lime Rock Park
Lime Rock Park has entered into a long-term partnership with European car parts online retailer, FCP Euro. The partnership will create in-person and digital opportunities for both organizations to increase brand awareness and customer reach. As the “Official Auto Parts Supplier” of Lime Rock Park, the partnership will also include two new facility additions supported by FCP Euro to the park’s 400acre motorsports and entertainment campus in Lakeville, CT. “FCP Euro Proving Grounds,” a recently expanded and repaved autocross and skid-pad facility, will be the first of the park’s upgrades in preparation for the 2021 motorsport season. Opening immediately after Memorial Day Weekend, this autocross track sets a new standard for design and high-performance driver education and is over half a mile long in its maximum configuration. Additionally, set to open in 2022 will be the development of a brand new FCP Euro experience and hospitality center adjacent to the “Proving Grounds,” overlooking Lime Rock Park’s Left-Hander onto No-Name Straight. The 10-year agreement is the first strategic initiative to be announced by Lime Rock Park’s new ownership group, led by General Partners Charles Mallory, Dicky Riegel, and Bill Rueckert along with a group of private investors. The group has recently assumed control and stewardship of Lime Rock Park from longtime owner Skip Barber, who continues as a significant investor and is playing a key role in preserving Lime Rock Park’s legacy. Established in 1986 as a family-owned brickand-mortar auto parts store, FCP Euro (fcpeuro. com) has grown to a global online supplier of
replacement parts for European cars, surpassing $100 million in revenues for 2020 and on pace for $500 million in revenues by 2025. FCP Euro has also directly participated in motorsports since 2016, winning the TC America TCR Championship in 2019, and launched an IMSA Michelin Pilot Challenge program in 2021 with a top 10 finish in their debut race at Mid Ohio. The “FCP Euro Proving Grounds” offers a full-redesign and rebuild of Lime Rock Park’s infield autocross course and skidpad facility, providing enthusiasts an opportunity to develop their driving skills in a safe and controlled environment, preparing them for the bigger racing track. It also extends FCP Euro’s online website from a digital to an in-person experience. The design for the state-of-the-art 5,000 square-foot experience and event center overlooking the Left-Hander is underway, with construction slated to commence by the end of the 2021 racing season. It will complement FCP Euro’s current experience center at their headquarters in Milford, CT, where they routinely host car shows, local car clubs, and events to their customers and community. “All of us at Lime Rock Park are thrilled to announce this partnership with this world-class, Connecticut-based company,” said Lime Rock Park CEO Dicky Riegel. “Not only is FCP Euro an outstanding brand like Lime Rock Park, we share the same values of creating the very best experience for our consumers. Lime Rock Park will become a home away from home for FCP Euro for years to come and we are delighted to welcome their brand partners and customers to the Park,” said Dicky Riegel, President & CEO of Lime Rock Park.” “To say that I am excited about this partnership is an understatement,” stated Nick Bauer, FCP Euro’s President and Founder. “Every enthusiast within our company has their own cherished memory of their first Lime Rock Park experience, and thanks to Skip Barber’s long-term ownership and curation, the track has a preserved culture and environment unlike any other.” Scott Drozd, CEO of FCP Euro added, “We are excited for the strategic partnership between FCP Euro and Lime Rock Park, two strong brands that have deep roots in the state of Connecticut. This partnership will help facilitate the growth over the next decade while enhancing and further developing the automotive communities surrounding both organizations.”
About Lime Rock Park: Opened in 1957, Lime Rock Park is a historic automotive and entertainment venue located in scenic Litchfield County, CT. Along with hosting several televised spectator races and its legendary Historics Weekend, Lime Rock is home to numerous special events, racing schools, driving schools, and the exclusive Lime Rock Drivers Club. Visit www. limerock.com or @limerockpark on social media for more information.
About FCP Euro Located in Milford, CT, FCP Euro is an online retailer of Genuine, OE, and OEM European auto parts specializing in BMW, Volvo, Audi, VW, Mercedes, and Porsche. Since 1986, FCP Euro has become widely recognized by enthusiasts in the community as their preferred source for parts. With a Lifetime Replacement Guarantee, Hassle-Free Returns, and Free Shipping, FCP Euro has continuously challenged and advanced the standards of quality, service, and technology in the automotive aftermarket. Visit www.fcpeuro.com or @fcpeuro on social media for more information.
Custom Tune Gen 1
Custom tune for first Generation Mini Cooper. A DimSport flash tool has to be purchased to allow
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LINK G4+ ECU for Gen 1 MINI
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Billet Crankshafts
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THE PROOF
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The second generation Audi RS 3 LMS TCR is ready for customers and teams can place their orders. The brand sold a total of 180 units of the predecessor between 2016 and 2021 in North and South America, Europe, Asia and Australia. Audi Sport customer racing has not produced any other race car in such a high number within one model generation. “This market launch has been long awaited by many customers,” said Chris Reinke, Head of Audi Sport customer racing. “Our customers have clinched more than 300 race victories with the first generation model to date. In the process, we have received valuable experience and wishes as feedback. Our new car is the sum of these feedbacks and the creativity of our engineers.” At a price of 137,500 euros (plus VAT), the teams will receive the car in race-ready condition. As standard, Audi Sport supplies the RS 3 LMS in Daytona gray the distinctive signature colour pattern. The cockpit is designed to be even more ergonomic, with all the important elements grouped in a steering wheel control panel and a keypad to the right of the seat. In terms of safety, Audi Sport is setting standards above and beyond the regulations: the brand’s own Protection Seat with six-point fixation, a roof hatch to facilitate recovery and the pedal box that can be adjusted for different statures all stand for safety and comfort. Audi Sport offers further options at extra cost: a kit for endurance races includes wiring for auxiliary headlights, anti-lock braking system and a device for external refuelling. Front and rear windows made of polycarbonate as well as triangular safety nets to the right and left of the seat round off the range of options. Deliveries of the second-generation Audi RS 3 LMS will start in the fourth quarter of 2021. The compact sedan race car has already been homologated by WSC and is eligible for worldwide use.
Picture: Audi Sport
MotorWerks Media Unveils New Publications
MotorWerks Media a branch of Oakville, ON based Webtronic Enterprises is pleased to announce that in addition to their MotorWerks Magazine publication they are bringing two new digital magazines to the World Wide Web. As of the 1st of September, Miniology Magazine and Profiles Magazine have been available on the MotorWerks Bookstore at www.issuu.com/ motorwerksmagazine/. MotorWerks Editor Ian Rae
explained, “It was time to add something new to our repertoire and after discussions with Norm Nelson and Enrique McLeggan these are the two magazines we came up with.” Rae continued, “One of the challenges I have is that I am pretty well putting the magazine together myself. In some cases I get the articles and they need very little editing but in others I am taking data in point for and creating the article. I then place it in the magazine using InDesign and take care of the images in Lightroom and Photoshop. That is why it takes a bunch of time between issues being published. I wanted our readers to have something to read between MotorWerks issues to keep their interest up.” He had been noticing Social Media posts from Enrique McLeggan of Kountersteer Media on many of the pages dedicated to Time Attack racing. “Unfortunately they were just posted on the page wall” he said. “Enrique put a lot of hard work into gathering all the data but Facebook and other Social Media don’t really provide space to showcase it properly and that is sad considering the work he puts into it and it does not really give the subject of the article the exposure they deserve”. That is when Rae approached McLeggan and suggested working together and using a Just In Time publishing model where instead of waiting for the schedule publishing date, we would update the magazine as we recieved content. This is very similar to the way traditional e-zines work but Rae wanted to continue using Issuu and the flipbook model that looks like a traditional printed magazine. “I really don’t like scrolling and scrolling” he explained, “The other thing I like is being able directly to an article or a page and that is very easy to do on Issuu” McLeggan agreed, “The format Ian uses is very professional and really showcases the subjects of the articles well. Every one who has see the magazine loves how it looks” Rae praised McLeggan, “He is a young guy working hard and we are pleased to give him more exposure. With mentoring from some of the experienced people here at MotorWerks he has a bright future ahead og him” Nelson has long been associated with MotorWerks in his capacity as West Coast Editor and sometime photographer and writer. His wife Jesse is the Social Media director for MotorWerks and adds the same job dealing with Miniology Magazine. Nelson added to Rae’s previous comments, “Ian and I have been working with Chris Calhoun and a few others on bringing back the Miniology Podcast that was so popular a few years ago and we got around to talking about a way to get more MINI/ Mini content for MotorWerks. Ian explained what he was doing with Enrique and Kountersteer as far as the JIT publishing and we thought something similar might work with a Mini magazine. It also gets us back to our roots as MotorWerks was originally a MINI/Mini/BMW when he started it 10 years ago.” Rae summed everything up by noting, “The JIT publishing may be something we consider doing for MotorWerks Magazine. It would be great to get some reader’s input on this.
