Fig® Bethlehem Spring 2015

fig 速 spring 2015 | issue no. 6 | the fresh, fashionable, & flavorful of bethlehem, pennsylvania

BETHLEHEM

BRIGHT IDEAS T H E INNOVAT ION ISSUE

TA K E ME W IT H YOU

F IG 速 IS F R E E

PUBLISHER Moxie House, LLC EDITOR Deborah Brandt COMMUNITY ADVISOR Laurel Attanasio COMMUNITY COORDINATOR Renee Locorriere DESIGN Jena Miller Shani Tucker Josh Seibert PHOTOGRAPHY Mike Miville STYLE DIRECTOR Marie Kojitani PRODUCT MANAGER Amy Hynes COMMUNICATIONS Theresa Yerger

ILLUMINATE

WRITING Steve Neuman Nicole Patterson Renee Locorriere

INNOVATE

CONTRIBUTORS Mark Atkinson Laurel Attanasio Nicole DelPriore Boncik Elizabeth Festa Brie Friedman Nadia Hassani Megan McCarthy Melissa O’Donnell Toni Schaffer OTHER FIG® DESTINATIONS: LANCASTER, PA figlancaster.com WEST CHESTER, PA figwestchester.com DOYLESTOWN, PA figdoylestown.com KENNETT SQUARE, PA figkennett.com COLUMBIA, SC figcolumbia.com Moxie House, LLC has made every attempt to ensure that all information contained in this publication has been obtained from reliable sources, but all such information is provided “as is” with no guarantee of completeness or accuracy. The views of contributors do not necessarily reflect the views or policies of Moxie House, LLC. Moxie House, LLC cannot be held responsible for errors or omissions contained in, or reliance made upon the contents of, this publication. Copyright 2015 © Moxie House, LLC. All rights reserved. Photography or page layout contained in Fig® shall not be reproduced, in whole or in part, without the specific written permission of Moxie House, LLC. Contact 717.394.7737 or info@figbethlehem.com.

INSPIRE

keep up with all things social

Join the conversation with us on Facebook, Twitter, Instagram, and Pinterest! Fig® social channels are dynamic, engaging resources featuring daily coverage of local entertainment, events, food, fashion, and more.

/figbethlehem @figbethlehem @figbethlehem /figmagazine

what is fig®?

Fig® is a seasonal buy-local guide to Bethlehem, Pennsylvania.

Sign up to receive your own copy of Fig ®, delivered to your doorstep free four times a year at figbethlehem.com.

advertising

To find out how you can strategically and effectively market your business through the Fig® communications package, contact Deborah Brandt at deborah@moxiehouse.com.

on the cover & intro

“Inspired Illumination” Handmade at The Steel Beam Refineries in Bethlehem, PA, collaboratively with local designer, Mallory Mattina.

Hand-wired collapsible copper cage lights with cloth cord & wooden handle, finished with an appropriate Edison filament bulb. Inspired by a vintage collapsible copper basket.

THE CREATOR & PRODUCER OF FIG® moxiehouse.com studio@moxiehouse.com

GOOD

THINKING THIS SEASON, WE’RE EXCITED TO DISCOVER Bethlehem’s bright ideas for innovation. In a city that uses its rich history to propel it forward, we’re inspired by your suggestions and insights about what matters most—and where to find the sparks of creativity at work.

In our second year of showcasing the best of shopping, dining, arts, and entertainment in the city of Bethlehem, we aim to ignite a passion for what’s new, what you love, and what the future holds. In this issue you’ll find out what locals and leaders enjoy most and what they hope to see next. On the following pages, find entrepreneurs with a passion for locally made goods, educators who are thinking one step ahead, artisans using imaginative reuse to create art, and developers and designers leading historic preservation at its finest.

This spring, may you be guided by the illumination of ingenuity of a season that’s all about change, growth, and a renewed sense of possibility. We believe that ideas rather than circumstances will guide the future of Bethlehem—and recognize that human history is, indeed, a history of ideas. Here’s to your next bright idea!

With appreciation, Deborah Brandt Meet the entire creative and talented team that makes Fig® possible at figbethlehem.com.

why do you love bethlehem?

We wanted to hear your thoughts about why you love Bethlehem—and where you see it going in the next 5 years. See what everyone had to say starting on PAGE 25!

THANK YOU TO OUR PARTNERS

artsquest bethlehem chamber of commerce downtown bethlehem association pbs39 historic bethlehem museums & sites

authentic | spring 2015 | figbethlehem.com authentic. true. bethlehem.

“ A steel core is more than a strong center; it’s about withstanding instability and imbalance in your life.”

Marisa Cerveris in her workspace.

authentic:

MARISA CERVERIS OF STEELCORE

marisa cerveris wanted a new name

for her budding clothing business that reflected her key values of originality, durability, and community. Inspiration came one morning while walking along the towpath of the Little Lehigh near her home.

Looming large in the distance was the recently repurposed Bethlehem Steel plant.

“You can see the blast furnaces of SteelStacks through the trees with an American Flag flying over it,” Marisa told me. “I took a picture and immediately sent it to my brother, who came up with the tagline ‘strength comes from within.’”

4 figbethlehem.com

®

With that, Marisa, a former New York City Ballet dancer, decided to name her lines of dance, fitness, and lifestyle clothing SteelCore®.

“A steel core is more than a strong center; it’s about withstanding instability and imbalance in your life.” Bethlehem’s manufacturing industry was undergoing that kind of instability when Marisa started her business. Vital equipment was sent overseas, and local skilled craftsmen had no work. Known for going all-in with everything she does, Marisa began to impart a much needed sense of

mission to both key industry leaders and underappreciated, underused artisan labor.

For Marisa, SteelCore® is more than a clothing enterprise, it’s a philosophy she wants to share with her community. “Being a successful professional dancer required strength, stamina, faith and courage. No one can teach you that; you have to find that on your own.” Marisa’s successful labor of love reveals that strength does indeed come from within, and it’s hand-crafted, American-made, and Bethlehem strong.

Learn more at steelcorewear.com.

Joe Grisafi, Chef/Owner

new tastes for spring TAKE A BITE OF THE NEW MENU SERVING LUNCH, HAPPY HOUR, & DINNER 7 DAYS A WEEK SERVING UNTIL 11:30 PM FRI & SAT—COME CHILLAX AT CORKED! 515 main street 610.625.9463 corkedwinebar.com

5

Imagevolution is an award-winning, full-service marketing and design agency.

We evolve company brands and help develop effective marketing strategies for success.

START YOUR

EVOLUTION

Left to right: Leslie Bowen, Randi Mautz, Kari Keyock, & Elaynee Polentes

Brand Identity

Print Design

Web Design

LOGOS PHOTOGRAPHY BUSINESS CARDS CONSULTING

DIRECT MAIL BROCHURES NEWSLETTERS MEDIA KITS PRINT ADS

WEB STRATEGY DESIGN ANALYTICS WORDPRESS BLOGS

6 77 west broad street #19 610.867.4460 imagevolution.com

ADD A

OF COLOR FOR SPRING

EXPERT CUTS & STYLING PROFESSIONAL COLORING WELCOMING & RELAXED ENVIRONMENT WAXING & THREADING KERASTASE & DAVINES PRODUCTS GOOD KARMA, NO DRAMA

Adele Holliday, Owner

77 west broad street, 1c 610.419.8899 clementinesalon.com

7

ALEX & ANI

TOP DESIGNERS: ALEX & ANI

DANIEL WELLINGTON

FREIDA ROTHMAN MI MONEDA SAMUEL B.

LENNY & EVA

PANDORA

PYRRHA

SETHI COUTURE

STEPHANIE KANTIS

THISTLE & BEE

JORDAN SCOTT

Necklace, earrings, & ring by Stephanie Kantis

stephanie kantis Kantis’ statement-making jewelry designs are stunning and innovative. Made from bronze dipped in 24k gold and incorporating semi precious stones, pearls, quartz, and gems—these elements integrate her love for nature and earthly treasures into her collection. Her passion for architectural elements and travel comes together with a classic, yet modern, aesthetic for every woman.

8 512 main street 610.419.3881 jewelwerks.com

freida rothman The New York City-based jewelry brand mixes classical and modern designs.

Freida Rothman’s jewelry inspires women to accentuate their personal style— elevating her look from casual to sophisticated. Using both modern and cosmopolitan elements, her collections are sleek, effortless, and distinctive.

Her works are a perfect mix of classical charm and big city glamour.

Kate Mancini, Manager JewelWerks & Versant

House of Style

TOP DESIGNERS: ALEX & ANI CHAN LUU

BRIGHTON ENDLESS

FREIDA ROTHMAN GABRIEL & CO.

LORI BONN

OFFICINA BERNARDI TAI

PANDORA

TI SENTO MILANO WAXING POETIC

Pendant & bangles by Freida Rothman

3452 easton avenue 610.691.2270 versantjewelry.com

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JEWELRY REPAIR & CUSTOM DESIGN SWISS WATCHES

say “i do”

TO THE DIAMOND OF YOUR DREAMS

VAST ARRAY OF DIAMONDS, SILVER, & COLORED GEMSTONE JEWELRY JEWELRY REPAIR & CUSTOM DESIGN SWISS WATCHES ENGAGEMENT RINGS & WEDDING BANDS VAST ARRAY OF DIAMONDS, SILVER, & COLORED GEMSTONE JEWELRY 10 550 main street 610.866.3982 musselmanpa.com bethlehem’s oldest jeweler

DESIGNER SAMPLES, HANDMADE HOME-WARES & ACCESSORIES

521 main street 610.837.6194

thesteelbeam.com

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kemerer museum of decorative arts

APRIL 18 – NOVEMBER 1

steampunk is a contemporary global counterculture movement that celebrates the Victorian era and translates its technology and material culture into fantasy and speculative futurism. It creates art, sculpture, and fashion that transforms history into a world of limitless fantasy. Visitors will see a range of objects including Victorian clothing, machinery, toys, medical tools, and more. In complement, special loan pieces are being brought in from nationally-known Steampunk artists.

one ticket lets you pick and choose what you want to discover with your pass into history, you can visit

For more information on Pass into history and custom tours, call 1.800.360.tour or visit

www.historicbethlehem.org.

Kemerer Museum of Decorative Arts • Moravian Museum Nain-Schober House • Apothecary • Burnside Plantation 1750 Smithy (blacksmith shop) • 1810 Goundie House Purchase your tickets at www.historicbethlehem.org!

UPSTYLING

PROMS

WEDDINGS

BLOWOUTS

MAKE-UP

FULL-SERVICE SALON

Monday & Tuesday: By Appointment Only Wednesday – Friday: 12 – 8 pm Saturday: 8 am – 4 pm | Sunday: 11 am – 6 pm

Ingrid Gomez, Stylist & Brittany Rogers, Owner

vintage glam MODERN BEAUTY Images captured at the bar at the Tap Room at Hotel Bethlehem.

597 main street 610.849.2126

#intriguedsalon on instagram! 13

honoring the past EMBRACING THE FUTURE

PAST GUESTS: Bob Hope

T

he Historic Hotel Bethlehem has welcomed guests since 1922. Located in the heart of Historic Moravian Bethlehem, a National Historic Landmark District, it boasts world-class service, famous guests, award-winning cuisine, and modern amenities. Hosting community events, special occasion and private parties, The Historic Hotel Bethlehem is more than just a place to stay—it’s a cultural experience and a local treasure.

2015 14 437 main street 610.625.5000 hotelbethlehem.com

Bill Clinton John F. Kennedy The Dalai Lama Dwight D. Eisenhower Sir Winston Churchill Muhammad Ali

1977

FLAT SCREEN TVS COMPLIMENTARY FIBER OPTIC WIFI

1972

24-HOUR ROOM SERVICE iHOME DOCKING STATIONS KEURIG COFFEE MAKERS AWARD-WINNING CUISINE

2015

1968

2015

1928

2015 437 main street 610.625.5000 hotelbethlehem.com 15

v

INNOVATION IS A CURIOUS PHENOMENON.

What makes it so peculiar is that no one knows when inspiration will strike or where new ideas really come from. But in our increasingly fastpaced world, the need for innovation has never been greater. Fortunately, two Bethlehem schools have become paragons of innovation, enabling students to hit the ground running when they graduate.

moravian college, tracing its

roots to 1742, was inspired by one of the “founding fathers” of modern education, John Amos Comenius, who wrote: “Not the children of the rich or of the powerful only, but of all alike, boys and girls, both noble and ignoble, rich and poor, in all cities and towns, villages and hamlets, should be sent to school.”

The idea of universal education was groundbreaking at that time.

Today Moravian continues that tradition of innovation by going to an All-MacBook Pro and iPad campus in 2013. “By providing new students with a MacBook Pro and an iPad that will be covered by their tuition, the College will, in effect, be providing all students with equal access to technology,” says Scott Hughes, Chief Information Officer at Moravian. The Apple platform was chosen because it can run iOS, Windows, and Linux, so students can utilize the one that’s best for their discipline. The wireless initiative was named Innovation Project of the Year by Alcatel-Lucent.

“This initiative will benefit our students by enabling them to better understand

Photos provided by Lehigh University & Moravian College.

and effectively utilize information technology to gain the knowledge necessary for 21st century careers,” Moravian president Bryon Grigsby said.

“All Moravian students will be uniquely prepared for the careers they choose— even those that have not yet been created—by learning the technological skills they’ll need in the modern workforce.”

While Moravian is leveraging cuttingedge technology to transform the way students learn and professors teach, lehigh university is encouraging its students to recognize themselves as innovators. “Our perspective on entrepreneurship is about the way people think, not just related to whether or not they start companies,” notes Lisa Getzler, Co-Executive Director of Lehigh’s Baker Institute for Entrepreneurship, Creativity and Innovation. Lehigh’s Baker Institute is the latest iteration along a continuum that began twenty-one years ago with their Integrated Product Development program. Its role is to support entrepreneurial thinking across all disciplines.

Lehigh University achieves this goal through programs like the Eureka!

Ventures Competition Series, which is a way for students to recognize that what they're doing in any discipline might be an imaginative project to pursue, and the Mountaintop Initiative, which provides a unique learning environment where students are given the freedom to explore answers to open-ended questions while working in, and across, all disciplines. “When students are deeply engaged and recognize themselves as potential solvers of a problem,” says Getzler, “and that they can create value for other people and the world, it changes them.”

The word "innovate" comes from the Latin innovatus, which means "to make changes in something established." Both Moravian College and Lehigh University are drawing on their renowned histories of ingenuity and helping change both their students and the world for better.

figbethlehem.com

17

Michael D. Weber, Senior Project Manager of Property Damage and Restoration Services at Alvin H. Butz, Inc. & David Hausman, Owner of David Hausman Designs.

18 840 west hamilton street, suite 600, allentown 610.395.6871 butz.com

David Hausman has more than 30 years of creative and interior design experience. Serving both residential, commercial, corporate design, and architectural designs, Hausman is a pillar of the community who truly has a passion for good design.

The Butz family has a long and successful tradition of building in the Lehigh Valley that dates back to the mid-1800s when the family constructed covered bridges. The Butz family of companies also includes Alexander Building Construction Co. and Shoemaker Construction Co. Butz is proud to be the recipient of many prestigious Top General Contractor awards for excellence.

The Chabad House

imagination is at the heart of innovation—an appreciation

for the past and a vision for the future.

That’s the case with Lehigh University’s Rohr’s Jewish Student Center. Rabbi Zalman Greenberg imagined having a space that fostered education, fellowship, and community. When the historic 10,000-square-foot mansion, built in the 1860s, became available, the Rohr Family Foundation helped fund that dream.

David Hausman of David Hausman Designs and Michael Weber of Alvin H. Butz, Inc.

helped make that dream a stunningly beautiful reality. The Chabad House had many historical features that Hausman wanted to keep and the collaboration was an integral role in the transformation of the property. They preserved the structural and historical integrity of the front doors and the mahogany stair tower and fireplaces—maintaining as much of the historical value as possible.

All of the interior design specifics had been given careful consideration. Everything from the cabinetry, countertops, lighting

fixtures, wallpaper, furniture, flooring, ceramic tiles, and every detail of all the finishes had been thought out. Hausman and Weber have been instrumental in coordinating and project managing and organizing the interior space.

The first floor will serve as a space for dinners, services, and recreation. The second floor will house the rabbi and his family, and the third floor will offer lodging to alumni when they come to visit their children at school.

450 main street 610.217.7208 davidhausmandesigns.com 19

100+ CRAFT BREWS

ASSORTED VENDORS

LIVE MUSIC

PROCEEDS BENEFIT PBS39

5th Annual

MICROBREW FESTIVAL Saturday, May 30 2 - 5 pm | Coca-Cola Park HOME OF THE IRON PIGS PBS39 members save $5 per ticket by using discount code M3MB3R at checkout.

sponsored by vip ticket: $50 online general ticket: $35 online (Prior to May 30)

$40 at the door

(If available) Includes 2 pm entrance and a 4 oz. tasting mug.

(Prior to May 30)

$60 at the door

(If available) Includes an exclusive 1 pm entrance, 16 oz. commemorative pint glass, and a 4 oz. tasting mug.

designated-driver ticket cost is $5 online, $7 at the door, and includes complimentary fountain soda drinks from 1 – 5 PM.

tickets at wlvt.ticketleap.com PBS39 members save $5 per ticket by using discount code M3MB3R at checkout.

20 wlvt.ticketleap.com or call 610.984.8100 for tickets and more information

Ward Van Haute, Director/Curator & Kate Hughes, Assistant Director

OFFERING CONTEMPORARY ARTWORKS DISPLAYED IN A FURNISHED INTERIOR THAT MIMICS THE USE OF ART IN THE HOME.

At Bethlehem House, we believe that anyone can be an art collector and all homes can be enriched by the display of original fine art.

“Girls and Guitars,” Ward Van Haute

specializes in both emerging and established regional artists, and provides original, innovative art in a variety of contemporary styles for a range of household budgets.

“Woman #2,” Gini Illick

bethlehem house contemporary art gallery

“Weave Assemblage,” Tom D’Angelo

bring art home FORM MEETS FUNCTION

459 main street 610.419.6262 bethlehemhousegallery.com

21

social mission

At Fig® we believe in the power of a community that works together to identify needs and find solutions—one that creates community connections and is passionate about helping its neighbors. We believe in the mission of Lehigh Valley Girls Rock, our 2015 Social Mission Partner. Please consider giving to them with your dollars and your time this year.

over many cups of the Wise Bean’s coffee and underneath Johnny Cash and Miles Davis posters, Lehigh Valley Girls Rock was born.

PHOTO: LORA TAUB-PERVIZPOUR

Lehigh Valley Girls Rock is a nonprofit organization that seeks to empower girls and foster their self-esteem with creative expression through music and the arts.

Left to right: Julie Kunkel, Volunteer Coordinator; Caitlin Schultheis, Marketing Director; Felicia Lockett, Vice President; Kelsi Page, President & Program Director; Pam Page, Treasurer; Dannah Hartman, Event Coordinator. Image captured at Wise Bean Coffee & Espresso Bar.

Kelsi Page got the idea for the organization while living in Texas and volunteering at Girls Rock Austin. She saw the positive influence such a group had on young women and she couldn’t wait to bring the concept to her hometown.

Lehigh Valley Girls Rock is made up of musicians (Kelsi and Felicia make up local band Moonstruck), designers, artists, teachers, volunteers, and other women of the Lehigh Valley who are passionate about the mission and the organization. Focusing on inclusivity and affordability, all girls are encouraged to participate in the events and reap the benefits.

Each summer they host a one-week long camp for girls ages 10-17 where they can learn to play an instrument, form a band, write an original song, and perform in concert. Additionally, different speakers offer workshops on art, stage presence, positive body image, and even yoga classes. The first Lehigh Valley Girls Rock camp weekend for women will launch Spring 2015.

“We nurture an inclusive community for all girls and women by promoting collaboration, developing positive relationships, and encouraging effective communication. We use creative expression and ROCK to strengthen each girl’s inner voice and help her become the confident and self-aware person that she aspires to be,” Kelsi says. ........................................................................................

Help keep Lehigh Valley Girls Rock thriving.

To learn more about events, sponsorships, volunteering, or to make a donation please visit lvgirlsrock.org.

22

figbethlehem.com

moravian academy is a church-related preschool through grade 12

school whose Moravian tradition affirms that young people realize their potential in an atmosphere of love and understanding. We seek to promote the child’s full development in mind, body, and spirit.

Since 1742 the school has encouraged sound innovations to meet contemporary challenges while recognizing the permanence of basic human values.

Discover state-of-the art offerings including our new educational opportunity for three year olds, Lower School Spanish Immersion track, and Upper School Robotics program. Learn more about Moravian Academy’s Lower, Middle, and Upper School by visiting moravianacademy.org and scheduling a tour!

IGNITE A

love of learning

THAT WILL LAST A LIFETIME

PLAN YOUR VISIT

today

visit our NEW website at WWW.MORAVIANACADEMY.ORG

bethlehem, pa lower: 610.868.8571 middle: 610.866.6677 upper: 610.691.1600 www.moravianacademy.org 23

ORGANIC COLORING NATURAL SKINCARE TREATMENTS NON-TOXIC NAIL SERVICES

WHERE

beauty COMES NATURALLY

created in 2009, Lux remains the only exclusively

organic salon in the Lehigh Valley. At Lux, we care for your hair and your health. Lux was created by fusing a passion for the beauty industry with a commitment to the environment. We closely monitor the latest innovations in the green beauty community—keeping an eye on the latest products, techniques, and ingredient changes is key to maintaining our mission.

24 643 north new street 610.625.4600 luxecosalon.com

IF BETHLEHEM WAS A PERSON? I’D CALL HER A DREAMER. SHE HAS BIG PLANS AND SHE DOESN’T GIVE UP. I ADMIRE THAT. – MARTY

I hope and expect Bethlehem to continue to grow in the same manner it has over the recent years. I feel we expand in a way that pays homage to our historic, industrial past.

– CHRIS

THERE IS A NATIONWIDE TREND OF FOLKS MOVING BACK INTO URBAN AREAS. I HOPE THIS TREND APPLIES TO THE CITY OF BETHLEHEM. IT WOULD BE EXCITING TO HAVE MORE PEOPLE LIVING ON BOTH THE NORTH AND SOUTH SIDE. – TIM

WHY DO YOU LOVE

BETHLEHEM? we asked around town.

We wanted to hear your thoughts about why you love Bethlehem—and where you see it going in the next 5 years. Let’s look toward the future and see if we can make some of these big ideas and big dreams a reality.

WHAT ABOUT THE NEXT

FIVE YEARS?

Brian

WE GET PEOPLE DRAWN TO BETHLEHEM FROM NEW YORK, PHILADELPHIA, AND POINTS ALL AROUND US AS A DESTINATION. IT’S SUCH AN ECLECTIC MIX OF BUSINESSES AND SHOPPERS. WE CAN APPEAL TO EVERYBODY ACROSS THE BOARD.

– BRIAN

Jennifer

I HOPE TO SEE RECYCLING BINS IN THE HISTORIC DOWNTOWN ALONG MAIN STREET AND THIRD STREET, MAKING BETHLEHEM MORE GREEN. – CHELSEA

BETHLEHEM IS A LITTLE BIT MORE INTIMATE, A LITTLE BIT MORE MOM AND POP— PEOPLE YOU CAN SHAKE HANDS WITH. – JENNIFER Chelsea

In the next 5 years I hope Bethlehem has more small businesses opening, and I hope to see growth in a way that helps to promote healthy living.

figbethlehem.com

– ADELE 25

Jamal

I LIKE BETHLEHEM BECAUSE IT HAS A SMALL TOWN VIBE WITH BIG CITY OPPORTUNITIES. THE DOWNTOWN AREA IS JUST IMMACULATE AND BEAUTIFUL. THERE’S A LOT OF FUN THINGS TO EXPERIENCE LOCALLY.

– JAMAL

Through the years I have come to appreciate all that this area has to offer. It is rich in its diversity, access to the arts and culture, and it is constantly moving forward. It is exciting to see how much the area has grown just in the short time that we have been here.

– ERIN

I HOPE TO SEE BETHLEHEM BECOME EVEN MORE WALKABLE. – M A C K E N ZI E Mackenzie Laura

I LOVE BETHLEHEM BECAUSE THIS IS MY HOME. I’VE ALWAYS LIVED HERE, I GREW UP HERE, SO TO ME, THIS IS HOME. – TANAYAH

In the next 5 years I hope to see Bethlehem grow into a more ‘green’ and eco-friendly city. More community gardens, more bike paths, more group street cleanup projects, and more art made of recycled materials.

– A LY SH A WITH THE NEW CONSTRUCTION, IT SHOULD BRING A LOT OF NEW FACES TO THE CITY. BETHLEHEM IS ONLY GOING TO GET MORE AND MORE POSITIVE. WE’RE DEFINITELY ON THE MAP. GRAND THINGS ARE IN OUR FUTURE.

– L A UR A Tanayah

Rebecca

Bethlehem’s an urban area where I can access food, culture, and diverse people and still get in my car and drive to go on a hike. There’s so much enrichment in this area.

- R E B EC C A My heart led me to Bethlehem. I’ve formed so many bonds in this town.

I’ve made a career here. I have fallen in love here. It is the place where I grew into a woman—for that I feel deeply rooted.

– K AT E

BETHLEHEM IS SMALL ENOUGH TO MAKE A DIFFERENCE AND BIG ENOUGH TO HAVE MANY DIVERSE ACTIVITIES. – SAMANTHA

I LOVE THAT EVERY DAY IT HAS SOMETHING NEW TO OFFER. IT’S MY HOPE TO CONTRIBUTE, EVEN IN A SMALL WAY, TO THE VIBRANCY OF THE COMMUNITY AND PROMOTE ALL THAT IS GOOD ABOUT OUR TOWN. – DR. KRISTEN Bethlehem has an authentic, small, hometown type of feel.

My wife always says, ‘it’s been a great place to raise a family.’

I think she’s right.

I’m excited about the revitalization of the South Side. I’m hoping it pulls the community together and brings awareness to key issues.

– J AY

– PA M

Thomas

Pam

I’D LOVE TO SEE MORE PUBLIC TRANSPORTATION. TRAIN SERVICE TO PHILADELPHIA, NEW YORK, AND BOSTON WOULD DRAW A NEW DIVERSE CROWD TO BETHLEHEM. IT’S A KEY ELEMENT FOR OUR COMMUNITY’S FUTURE.

– THOMAS I LOVE THE CITY BECAUSE IT HAS A LOT OF CULTURE. IN THE TRI-CITY AREA, I THINK BETHLEHEM HAS THE MOST CULTURE. IT’S GOT AN ECLECTIC FOOD AND ART SCENE THAT I FIND ENGAGING.

– SARAH Jay

Sarah

ADVOCATING

FOR SMALL BUSINESS

HISTORIC DISTRICT MEMBERS

Lehigh Valley Harmonizers

Mock Turtle Marionette Theater

Aardvark Sports Shop Inc.

Little Italy on Main Restaurante

Molinari’s

Advanced Aesthetics Institute of PA, LLC

Main Street Financial Partners

American Hairlines Body Melting Pot & Soul Merchants Bank Among Friends Hair & Bethlehem - Broad Nail Design Street Apollo Grill

Molto Pazzo

Artfully Elegant

Moravian College

Artsy Diva Boutique

Musselman Jewelers

Ballet Guild of the Lehigh Valley

National Penn Bank East Broad Street

Bethlehem Area Public Library

New Covenant Christian Community Church (NC4)

Bethlehem Brew Works

Northampton Community College PNC Bank Saxbys Coffee Shankara by Balasia Steel City Gold and Coin Steel Ice Center Touchstone Theatre SPONSOR BUSINESSES Allentown Beverage Company, Inc

Paisely Sun Gift Shop

Budd Agency, Inc.

PostNet

Billy’s Downtown Diner

Ripper’s Pub Inc.

Cactus Blue Mexican Restaurant

Blink27 Salon and Spa

Rosanna’s Restaurant

The Brick

Ruby’s Floral Factory

Brownstone Design

Seasons Olive Oil & Vinegar Taproom SophistiKate

Minuteman Press of Bethlehem

Stations Cafe

The Morning Call Media Group

Steel Beam

One Third

Style by Kathy Avila

Chocolate Lab

THE PRESS, The Times News

Clementine Salon

Sun Inn Preservation Association

Corked Wine Bar

Tapas on Main

Universal Institute Inc.

D’Huy Engineering, Inc.

The Bach Choir of Bethlehem

Viechnicki Orthodontics Bethlehem

East Stroudsburg University - Lehigh Valley Center

The Gem Shop

Working Dog Press

EasyPark USA

Touch Thai Restaurant Twisted Olive Values into Action

Friends of the Bethlehem Mounted Police Hand Cut Crystal Healing Hands Massage Therapy Center Historic Bethlehem Museums & Sites Historic Hotel Bethlehem Hyatt Place Bethlehem Imagevolution In the Mood Intrigued Salon Janney Montgomery Scott, LLC JewelWerks Johnny’s Bagels Krisann J. Albanese, LMT

WHAT WE DO We aim to revitalize, rehabilitate, promote, and advance downtown business areas within the City of Bethlehem.

RMG Insurance

The Moravian Book Shop Yianni’s Taverna The Wooden Match YMCA of Bethlehem

Franklin Hill Vineyards

is a council of The Greater Lehigh Valley Chamber of Commerce.

John DelGrosso Photography

Central Moravian Church

Edge Restaurant

The Downtown Bethlehem Association

CarolTalks.Com

Celtic Cultural Alliance

Donegal Square, LLC

WHO WE ARE

The Sayre Mansion

Bethlehem Parking Authority

BSI Corporate Benefits, LLC

[in the historic district & arts & shopping district]

JOIN US Have questions about the downtown, current events, or just curious about how to get involved? Visit DowntownBethlehem.org.

ARTS & SHOPPING DISTRICT MEMBERS Apotheca Salon & Boutique, LLC ArtsQuest Banana Factory Campus Bookstore Speakeasy Broadway Social California Tan Comfort Suites Community Action Committee of the Lehigh Valley, Inc Couture Salon and Spa Jenny’s Kuali Homebase Skateshop Lehigh Pizza Inc. Lehigh University

Photo by Jonathan Davies.

Pictured: Musselman Jewelers, SteelStacks, Corked, Touchstone Theatre, Donegal Square, Sayre Mansion, The Broadway Social, The Steel Beam, Seasons Olive Oil & Vinegar Taproom, & Aardvark Sports Shop

EVENTS

APRIL 3

OWN A BUSINESS

IN DOWNTOWN BETHELHEM?

FIRST FRIDAY

BE A PART OF THE DBA!

11 HISTORIC DISTRICT CLEANUP 18

SPRING ON 4TH WHAT’S ON 3RD

MAY 1

FIRST FRIDAY

7

TUNES AT TWILIGHT

21

TUNES AT TWILIGHT

28 TUNES AT TWILIGHT 30 ARTWALK

JUNE 4

TUNES AT TWILIGHT

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FIRST FRIDAY

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FESTA ITALIANO

11 TUNES AT TWILIGHT 18 TUNES AT TWILIGHT 25 TUNES AT TWILIGHT 27

ARTWALK

now available!

Download the DBA iPhone app in the App Store and explore the shops, boutiques, cafés, and restaurants of Downtown Bethlehem.

“as the dba manager, I am pleased to invite you to become

a member of the Downtown Bethlehem Association. The DBA was established with the idea that through amalgamation of our assets, knowledge, and ingenuity, we as a business district become more resilient and prosperous. Joining the DBA gives you the opportunity to access additional resources, maximize your efficiency, and increase your productivity by teaming with others in our district.

In these challenging economic times, consider your DBA membership a way to leverage your individual funds with others to create a much a greater impact.” –Tim Brooks

downtownbethlehem.org

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giving back | spring 2015 | figbethlehem.com volunteer. donate. give back.

Tim Fox inside Fox Optical & Gallery

giving back:

TIM FOX

as a lover of the arts as well

as an optometrist, Dr. Tim Fox believes that vision is about more than just seeing clearly—it’s about changing perspectives.

When Tim was contemplating starting his own practice in 1998, he saw that the South Side of Bethlehem was undergoing a renewal. Inspired by other cultural projects in progress at the time, Tim realized he could give back in a way that mirrored his own vocation.

“Eyewear isn’t just function,” Tim says, “it’s also fashion.” With that philosophy in mind, Tim decided to contribute to Bethlehem’s renaissance by creating a space that was both a doctor’s office and an art gallery featuring the work 30 figbethlehem.com

Meet people who inspire and give back to our community. Look for Fig® Giving Back in every issue.

of area artists. Tim transformed a first floor space in a 100-year-old building on Third Street into Fox Optical & Gallery.

Entering Tim’s office is like being transported to the SoHo neighborhood of Manhattan. It boasts exposed brick walls and hardwood floors, vaulted ceilings with original tin covering, and a gorgeous skylight. The strategically placed track lighting focuses your eyes on the artwork, enabling Fox Optical & Gallery to help more than 80 local artists gain recognition since its inception.

In addition to promoting these established and emerging artists, Tim also helps those less fortunate by serving on the board of the Lehigh Valley’s Center

for Vision Loss. “Vision is how we live our life,” says Tim, “and the loss of vision can be devastating. The Center for Vision Loss is there to help blind and visually impaired clients restore their quality of life and achieve their personal goals.”

If perception is reality, then Tim—who was born and raised on the South Side of Williamsport, Pennsylvania, by parents who also loved the arts—hopes his conception of giving back will ensure that Bethlehem’s South Side becomes as vibrant and flourishing as it was in the glory days of the industrial revolution.

Find out more about Tim at Fox Optical & Gallery and at foxoptical.com.

Dirty Dozen Brass Band May 15

Sponsored by Concannon Miller, 69-WFMZ-TV, Adams Outdoor, The Express-Times, WDIY 88.1 and WNTI 91.9

Tickets:

steelstacks.org 610-332-3378

This project is supported in part by an award from the National Endowment for the Arts

Spyro Gyra May 22

Dr. John & the Nite Trippers May 29

101 founders way, bethlehem, pa steelstacks.org 31

bold + beautiful USE COLOR WITH CONFIDENCE

ANTI-AGING FACIALS WITH THE EXCLUSIVE PRODUCTS OF SESHA MICRODERMABRASION WAXING SERVICES FOR MEN & WOMEN BRIDAL MAKEUP AIRBRUSH MAKEUP FEATURING BEAUTY ALIBI MINERAL MAKEUP

ERED YM

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Featuring the alphabet of vitamins from A to Zinc, it proudly features customizable colors in a good-for-your-skin formula. Mineral makeup nourishes the skin while enhancing natural beauty—allowing women to feel more confident and comfortable. The exclusive Beauty Alibi line features a versatile array of foundations, blushes, concealers, lip glosses, lipsticks, and shines as well as eyeliners and eye shadows.

ITH

beauty alibi by carmen toro is mineral makeup at its finest.

: TO PHO

Carmen Toro, Owner

32 16 west broad street 610.866.3601 beautyalibi.c0m

the brick is bringing a new experience to bethlehem.

With classic pizza options, delicious pastas, and fresh salads, The Brick is more than just a good place to eat—it’s a relaxing place to dine.

Prosciutto pizza, shrimp oregananto, & gorgonzola salad.

Customers are invited to watch the game, meet with friends, or just enjoy a family dinner. The bar serves creative cocktails, premium wines, and craft beers—along with weekly specials like martinis and mussels on Mondays, $25 bottles of wine on Wednesdays, and happy hour throughout the week from 5 – 7 PM. Quick lunch or family dinner, The Brick offers original options, good food and drinks, and a friendly atmosphere.

coming soon!

Vito Spinelli & Joana Spinelli, Owners

Look for an all-you-candrink brunch starting in the spring! Follow The Brick on Facebook for more specials and events.

1 west broad street 610.419.1141 thebrickpa.com

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PLAY YOUR WAY Imagine the ultimate escape, where anything is possible. Incredible gaming, exquisite dining, outlet shopping and so much more on the Southside of Bethlehem.

• Over 3,000 slots and 200 exhilarating table games including a 30 table poker room • AAA Four Diamond award-winning hotel • Ten dining choices featuring three by world-famous chef, Emeril Lagasse • Shop ‘til you drop at The Outlets at Sands Bethlehem • Enjoy the hottest live acts at The Sands Bethlehem Event Center • Rejuvenate in our full-service day spa • Enjoy play time for the kids and free time for you at Kids Quest and Cyber Quest

All the action, all the excitement, all in one. #playsands Only an hour away from Philadelphia and Northern New Jersey

Must be 21 or older to enter Sands Casino. Guests of all ages are welcome to The Outlets at Sands Bethlehem and The Sands Bethlehem Event Center.

GAMBLING PROBLEM? CALL 1-800-GAMBLER.

877-726-3777 | PaSands.com | Follow Us

Visual Art Classes

at the Banana Factory Arts Center Classes available for adults, teens, and children.

• Drawing

• Glass

• Painting

• Ceramics

•B asket Weaving

• S ummer Camps

• Photography

• and more

Featuring 3-D Street Painting, Graffiti Art, Glassblowing ,and Yarn Bombing, Hot Glassblowing, and More

• Fabric Arts 25 west third street, bethlehem, pa bananafactory.org 35

Discover performing arts... inspired by our community, captivated by our culture.

MOMIX ALCHEMIA SUN APR 19 | 4pm

“MOMIX draws its audiences into futuristic dreamscapes which are joyful and fun and filled with bemused delight. ” The Royal Gazette SPONSOR: ICHIKO & JOSEPH W. LONG ’88 AND FAMILY

His exquisite blend of soul, rock & blues can be heard on the soundtracks of Dawson’s Creek, Sons of Anarchy and The Bodyguard.

CURTIS STIGERS SUN MAR 29 | 7pm

CAMELOT

FRI MAY 1 | 8pm

ZOELLNERARTSCENTER.ORG

A Broadway favorite!

FREE EVENT PARKING ATTACHED TO CENTER Programs subject to change.

1342 chelsea avenue 610.866.1660 jumbars.com

B A M RS U J serving breakfast & lunch

homemade & casual TUESDAY – FRIDAY: 8 AM – 2:30 PM SATURDAY: 7:30 AM – 2 PM SUNDAY: 7:30 AM – 2 PM (BREAKFAST ONLY)

LOCAL EVENTS in bethlehem april 3, may 1, june 5

First Friday A monthly celebration of arts and culture in the Shopping and Arts District. Peruse art galleries, unique boutiques, salons and shops, while enjoying food and wine samples, live music, and special deals. downtownbethlehem.org

april 12

Northside Clean-up Celebrate Earth Day! Join others from the Valley in cleaning up the Historic Downtown District in the City of Bethlehem! 8 – 11 am along Main and Broad Streets. All ages are welcome. downtownbethlehem.org

april 18

Steampunk: Where History Meets Imagination exhibit by Historic Bethlehem Museums & Sites.

Showcasing fantastical Victorian clothing, machinery, toys, medical tools, games, and arsenal, guests will experience firsthand how the Steampunk movement acts as a springboard for creating the alternative realities.

HistoricBethlehem.org

may 7 – july 9

Tunes at Twilight Thursday evening concert series from 6 – 8 pm in May, June, and July at the Sun Inn Courtyard. downtownbethlehem.org

on the following pages

Thank you to our Community Supporters for their commitment to Bethlehem. Although they may not be located in the city, they believe in the power of buying local and shopping small. Take time this spring to visit these businesses—and tell them Fig® sent you!

april 18

“Spring on Fourth! What’s on Third?”

Street Festival and Chili Cook-off!

South Bethlehem’s galleries, shops, and stores are joining together for an afternoon of music, reading for kids, food, and fun from 11 am – 3 pm. downtownbethlehemassociation.com

may 23 – 25

Memorial Day Celebration Honoring the men and women who have served our country in a weekend-long community celebration. Friday – Sunday, 3 – 7 pm. steelstacks.org

may 30

5th Annual PBS39 MicroBrew Festival Good friends, good music, and good local brew. Featuring more than 100 craft brews, focusing on the microbrew phenomenon that has swept the region in recent memory. brewfest.wlvt.org sponsored by figbethlehem.com

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Janie Hutton never stops moving. Since moving to GSV, if she’s not running the marathon, she’s helping organize it, leading teams to Honduras, or traveling the world with her husband, Paul. It’s impossible to catch her standing still.

JOIN US FOR THE 2015 GARDEN SPOT VILLAGE MARATHON April 11, 2015 Registration now open! gardenspotvillagemarathon.org

38 433 south kinzer avenue, new holland 717.355.6000 gardenspotvillage.org

COMMUNITY SUPPORTER

Left to RIght: Roxie Muñoz; Laurie Siebert; Joseph Goldfeder; Benjamin Tenaglia, III; Jane Kapinas; Matthew Petrozelli; Timothy Roof; Thomas Riddle; Jaclyn Cornelius; Michael Ippoliti

FINANCIAL PLANNING RETIREMENT INVESTMENT MANAGEMENT INSURANCE EDUCATION PLANNING TAX SERVICES ESTATE PLANNING TRUST SERVICES EXECUTIVEEDGETM

t

hy: Douglas tograp Ben edi

c

Personal Financial Planning for Corporate Leaders

Ph o

3 other locations: phillipsburg, nj; johnstown, pa; new york, ny Photography: Douglas B ene dic t

we are here. Local & independent, since 1985 Valley National Financial Advisors is proud to be a Bethlehem-based business. Thomas M. Riddle founded the company and continues to lead the team as President. After 30 years, the team remains true to its mission of enabling people and organizations to meet their long-term financial goals.

Valley National Financial Advisors helps clients using a delicate balance of the science of financial planning and the art of understanding clients’ hopes and dreams. It all starts with a relationship built on mutual respect and understanding. We don’t just want to know the numbers. We want to know you.

Securities may be offered by Valley National Investments, Inc. an independent broker/dealer and member FINRA and SIPC

COMMUNITY SUPPORTER

1655 valley center parkway, suite 100 valleynationalgroup.com

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fig® is your guide to

SHOPPING, DINING, ARTS, & EVENTS in bethlehem, pa

Moxie House LLC, moxiehouse.com 153 East King Street, Suite 212 Lancaster, PA 17602

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