2009fw, -----------------History Profile Market Position AD Campaign Collections Space Culture Press & Media Celebrities Global Project ------------------
2013ss
The History of Customellow Customellow is a brand that launched its first collection in 2009, to create gentlemen’s clothing that transcends time periods by reinterpreting men’s fashion through our unique perspective and our contemporary spirit to communicate with men of our own era. Customellow has released a total of 8 collections, appealing to men who value their taste for understated but significant, subtle yet impressive outfits. The collections are based on classic items that anyone can wear, but presents the wearer with a new style with a youthful sensibility that is anything but banal.
The Profile of Customellow
NAME Custom + Mellow = CUSTOMELLOW DNA Young contemporary gentlemen who admire classic styles with a youthful sensibility. TARGET A new generation of people defined by the sensibility of their minds rather than by age, gender or profession.
Customellow in Market Now Customellow is one of most successful men’s Wear brand in Korea. customellow’s Total sales was over 38 million USD in 2012 with 62 Stores, and Estimated around 51million USD in 2013 With 70 stores. And we are planning to launch Women’s Line as well in 2014 SS With many trendy setters Expectations.
AD Campaign (11fw~13ss) U n i f o r m s II 2011 autumn & winter
Ringring Brothers 2012 spring & summer
Zoologist Bergman 2012 autumn & winter
Time Traveller 2013 spring & summer
13ss Collections
The Space of Customellow The brand offers a spatial design reflecting its philosophy that the venue should function not merely as a place to sell clothing, but also serve as an enriching hybrid cultural space for its visitors. ‘H’ store in Hongdae
The Space of Customellow ‘H’ store in Busan
The Space of Customellow ‘H’ store in square 1
Press & Media
GQ USA - Tommy Ton's Street Style
GQ UK
Celebrities
10AW with Nich-khun
11AW with Yoo seung-ho
12AW with Song jung-ki
Global project 12AW PARIS CAPSULE SHOW
12AW LONDON BUYER PRESENTATION
13SS PARIS CAPSULE SHOW
13SS ITALY PITTI UOMO
StockistS TO HONGKONG HARVEY NICHOLS
TO CANADA SIMONS
TO SWISS LOWENZAHN TO ENGLAND MY WARDROBE
StockistS TO GERMAN HIRMER
TO USA 12345
TO RUSSIA MOOD SWINGS
TO SHANGHAI LORI