Contents 2-7 | YNC Col laborative with Kirsty Shaw - BEAR
9-1 1 | DNAD Invidual - Purdey's
1 2-17 | Live Individual - The Al ice Hawthorn
18-21 | 99Designs Individual - Spicy Man Jam
22-25 | Live Individual - My Cheddar
26-29 | 99Designs Individual - Popkoff's
30-33 | Live Individual - LUXX
34-37 | Live Individual - Furr Records
39-4 1 | Live Individual - Yoke Dialogue Exhibition
42-43 | Summative Evaluation
Co l l a b o r a t i v e w i t h K i r s t y S h aw | YC N | B E A R
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3.
Co l l a b o r a t i v e w i t h K i r s t y S h aw | YC N | B E A R
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5.
BEAR
YCN Creative Chal lenge
BEAR is a chi ldrens cereal and heal th
As they were getting ready for a packaging
snack company. Al ternative to the garishly
refresh, the brand was reaching out to
designed sugar and sal t fi l led products that
creatives to develop a new concept for the
are commonly on the shelves, BEAR prides
back of the box which refletcs a clearer,
itsel f on its natural ingredients, as wel l as
stronger idea that uses the al phabet or
it's fun yet educational concepts. Their
letters as a focal point.
product, Al phabites - Cereal letters, along with themed packaging, al lows chi ldren
The new concept needed to look good,
to learn without real ising they are doing
inspire and engage kids, bui ld exitement
so, ticking the box for parents but it also
and anticipation for future boxes as wel l as
tickingvthe box for kids.
persuading the parents to continue buying the product.
6.
Evaluation I chose to work with Kirsty for this brief due
my approach towards this has become more
to the fact I found her real ly hel pful during
professional. Through the development of
other projects, as wel l as the fact she is
design boards and feedback which has
not someone I would normal ly consider
driven design decisions, my approach
working with so would bring me out of
towards these have also become so
my com fort zone. The reasons I wanted to
much more thorough and professional.
partake in the chosen brief was because al l
On the contrary, I found working in
of it's focuses are areas I enjoy or would
a partenership a lot harder than I had
l ike to work within and develop my ski l ls
anticipated.
and understanding of; i l lustration, the food
management became very poor after
and drink industry, packaging, branding &
the initial few weeks, meaning there was
Identity and design for a young audience.
a lack of motivation and enthusiasm
I also thought it would be interesting to
from both of us. Towards the end of the
design for an exsisting brand and identity,
project, it became very one-sided and I
and to try and create work that worked in
fel t as though it was going to have to be
harmony with this.
me who would be the one to take over
The
project
and
time
and final ise our concept and designs, I real ly enjoyed developing and creating
which was basical ly what happened.
work (especial ly the i l lustration) that was targeted towards a young audience. I feel I
If I were to approach this project again,
have quite a good understanding of what
I think I would definately make sure
appeals to them, therefore applying this
the roles of each person was clear and
to my design was quite pleasing. In terms
determined before we had even begun.
of ski l ls I developed during the project,
I would make sure these roles would
working with packaging has hel ped me gain
actual ly be undertaken, as apposed to
a much better understanding of what can
each of us not real ly sure what the other
be achieved and created, whi lst considering
was doing and dri fting apart. I would
practical and functional values as wel l as
also make sure we had a plan that kept
the production. Through mocking up our
the project in order in terms of our time
ideas, my crafting ski l ls have to a smal l
l imit and what needed doing for when.
degree developed, but much more so my
Sti l l, considering this, I couldn't real ly
digital rendering ski l ls. I haven't real ly spent
think of how else the project could
much time doing this before but through
have been approached, as I was actual ly
pure experimentation and onl ine tutorials,
real ly happy with our final outcome. 7.
I nd i v i d ual Com pe t i t i on Su bm i ss i on | D N A D | Pu rdey ' s
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Purdey's
DNAD Creative Chal lenge
Purdey's is proud to be the original wel l-
The creative chal lenge was to repackage
being drink, created in the early 1990s.
Purdeys Rejuvenate, and extend its range
Purchased by Britvic Soft Drinks in 2000,
to include one new - product Purdeys
it's remained a smal l but perfect ly formed
Natural Energy, 'sharing the secret' with
part of the company's portfol io of much
more people without loosing the curiosity
larger brands. Part of Purdey's appeal l ies in
of the brand.
its idiosyncratic nature; from its packaging, which
10.
was
to
From my analysis and breakdown of the
preserve the del ivery of the drink, through
brief, I decided to develop the del iverables
to the 'taste l ike no other', sl ight ly brewed
further. Real istical ly, the real problem with
flavour of the drink itsel f. Purdeys is less
the product was not the packaging, but the
marketed
its
fact it is not marketed. Therefore, I decided
loyal fol lowers in urban corner shops and
to fol low up the re-design with a marketing
supermarkets.
campaign to accompany.
and
developed
more
speci fical ly
discovered
by
Evaluation I decided to persue this brief due to the
fact I couldnt physical ly make the product
fact I have an interest in packaging design
so it was hard to know to what extent the
and the drinks market, but also because
practical ity of it would be. I also found
it seemed quite chal lenging and I wanted
creating the design boards a chal lenge in
to break out of my com fort zone. I real ly
terms of what I needed to be presenting
enjoyed developing my ski l ls in packaging
and how.
concepts, taking an idea and extending it
again, I think I would experiment much
further, working with exisiting branding
more as apposed to going for the first idea
as wel l as digital ly rendering and mocking
I warm to - just because I l ike it doesn't
up my ideas to a much more professional
mean I can't do better. I think I would also
standard.
develop my design boards further as I was
If I were to approach the brief
not overly please with my final designs and The main problem I was faced with was the
fel t they could have been more impactful.
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Th e A l i c e H aw t h o r n | Lo g o , I l l u s t ra t i o n a n d Pr i n t e d m e d i a
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13.
The Al ice Hawthorn
Creative Chal lenge
The Al ice Hawthorn is a resturant/pub in
The creative chal lenge was to primari ly
the heart of the North Yorkshire vi l lage Nun
develop and design a new logo for the
Monkton. The resturant has recent ly been
resturant, which would then be the main
taken over by someone I have in the past
driving point to develop the rest of the
worked for, and boasts it's ethos of great
identity. This identity evolved into a series
dishes with local ly sourced ingredients such
of i l lustrations to be used within digital and
as meat reared & vegetables grown on the
printed media, as wel l as a series of menu
premises. The new management also own
designs, signs and stationary. The intended
the UK's biggest reclaimed ti le company, as
aesthetic was something to reflect the
wel l a 5 star Hotel and Spa in rural Spain,
rustic, rural and homely feel of the place,
which has hel ped influence the concept of
and I met and worked alongside the cl ients
the new rustic eatery.
on regular basis during the project to make the designs were exact ly the desired outcomes.
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To Conclude STAPLES MENU To Commence Cauliflower Velou Pumpkin Seeds, A Ag Butternut Squash h, Mixed Seeds, End di Garlic Wild Mussh Toasted Briochee, T
Rhubarb & Elderflower Crumb ble Stem Ginger Ice Cream, elderflo ow Palo Cotardo, Peninsula, Solera R
BRUNCH
Coconut & Dark Chocolate & Saalt Sweet Basil & Strawberry Sorbet t( Muscat de Beaumes de Venise 20 2
Alice Hawthorn Full English Breakfast Sausages, Bacon, Black Pudding, Fried Bread, Baked Beans, Tomato, Mushroom & Fried Egg .........................................................................................9.95
Vanilla Crème Brulee Tia Maria Chocolate, Baileys Ice C Chateau Septy 2010, Monbazilla ac
Scrambled Eggs, Spinach & Parmesan Using Our Own wn Hens Eggs ..................................................................................7.50
Lemon Tart Textures Of Raspberries ............... ..... Muscat de Beaumes de Venise 20 00
Eggs Royale, Benedict orr Florentine On Toasted Muffins, Hollandaise Sauce cee ... .........................................................7.50 ... ............
Local Beee
Pak Choi, Lemon ng
To Follow
3 Cheeses ............................................. ..... 5 Cheeses............................................. .......
Macaronii
100% Prime Beee Crispy Smoked dB
h Little Fish
Alice Hawthorrn Pork Sausage, B Mushrooms & F
Sausagees
Luxury ry Fish ish PPi Smoked T Smoke Trou ut Slow Roasted d Parsley & Villla
Baked Beetroot Crisps Avocado & Goats Cheese Dip ..............................................................................4,95 .. ..........................4,95 Smoked Salmon On n Toasted Dill & Cracked Blac B Black k Pepper B Bread eaad Chive Crème Fraiche...............................................................................................7.95 .......................... .7. Ripe Tomato Olive Oil Toast.................................................................................4.95 .....................................................................4.95 ... 5
.............................................
Proper oper Whitby W by Tartare rtare Saucee, M Yorkshire oorrkkshir hire Ste Stteeak ea Chips C hips & Frenc French
Eggy Bread Cinnamon French Toast, Red Fruits & Dr Dredged dged ed d Sugar ..............................6.50 .... ....
cream taste. Runny at the edges,
Selee
firm me
Add A Glass Of Port (50ml Glass)
Mini S C
Tea & Coffee
Brunch c D ch Drinks rinks nks LList Li Bloooody Mar Bloody Mary aryy Glass O Of Champa Champagne ampagne mpa ne Bucks Fizz Selection Of Teas as & Coffees Coffee & Hott Chocolate ocolate olate Al A Also s A Available va
Special dietary r
Evaluation Al though it may not look l ike it, this became
Apart from the time consumption, other
a real ly big project, and took over a lot of
problems I ran into were the fact I had
my time causing me to fal l behind with a
ideas I fel t would work better than the
majority of my other work. As much as
cl ients yet it was them who had the final
I enjoyed working on it it did lead me to
decision on the designs. Communication
become very frustrated at times. I real ly
became a problem during the project but I
enjoyed the 'arty' experimental approach
resolved this be organising meettings with
the cl ient wanted to to take as it was a
the cl ient. Al though this WAS resolved, the
change from my normal way of working
same can not be said at this moment in
and al lowed me to expand on my i l lustration
time - a lot of things have gone on at the
and type ski l ls. it was real ly good for me to
resturant meaning the people I was working
work for and alongside cl ients. This is not
alongside are no longer there and I haven't
something I have done before so meeting
real ly any idea as to wether the designs are
them on a regular basis real ly hel ped my
being used or not. Sti l l, I got payed and I
confidence in terms of professional ism.
real ly enjoyed working with the people. 15.
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S p i c y M a n J a m | Lo g o De s i g n
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Spicy Man Jam
99Designs Creative Chal lenge
Spicy Man Jam make and sel l Habanero
The chal lenge was to develop and
jam; spicy jel ly to spread on crackers,
design a new logo for the company.
cheese, meat, nachos. They encourage
The required logo was to represent
our customers to share their 'jam
mascul inity and maturity in a modern,
session' - di fferent ways they enjoy
playful, loud and obvious way. The logo
their spicy man jam. Their ethos is to
would be used within the products,
'spread love and good times'.
various
promotional
merchandise.
20.
material
and
Evaluation I decided to take on this brief primari ly as
was the lack of communication between
it seemed quite fun and simple, it focused
me and the cl ient. Due to the nature of
upon the food and drink industry, and was
99Designs; it is a competition based site
quite broad meaning I could approach it in
with cl ients who seem to have very
any desired way. The additional reason was
l itt le knowledge of design, it is basical ly
the payment of ÂŁ200 for the winning entry...
a guessing game to determine exact ly
I enjoyed the initial stages of this project,
what
as it al lowed me to develop my i l lustration
disheartening when designs that I had spent
ski l ls but at the same time how i l lustrations
a good week on were critisised by the cl ient
can work in terms of a logo. I was quite
in quite a rude and un-enthusiastic way,
pleased with my final outcome, al though
whi lst other designs that had clearly taken
throwing the design back and forth through
no ski l l were praised. In future I think I wi l l
di fferent softwares meant that the designs
use briefs l ike this to my advantage and to
qual ity was not as sharp as I had hoped it
develop my ski l ls, as apposed to pleasing
to be. The main problem I had with the brief
people who clearly don't have a clue.
they are wanting. I found it quite
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M y Ch e d d a r | Lo g o De s i g n 22.
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24.
My Cheddar
Creative Chal lenge
My Stepdad is starting up a new business
The creative chal lenge was to develop and
in which he and a partner hel p and advise
design a logo/identity for the company. The
people on how to manage their debts.
concept my Stepdad wanting me to work
The idea is that people can learn to hel p
around was the idea of 'cheese'/'cheddar'
themselves without the need of having to
representing the money aspect, and/or a
go through big companies that wi l l charge
mouse character that would narrate and
them a substancial amount of money.
lead the cl ient through the website. In my
The
friendly,
opinion, I fel t this was a sl ight ly chi ldish
approachable, down to earth, whi lst sti l l
concept and did not consider the target
aquainting professional ism and competent
audience, so I decided i f this was what
services to fit and work around the cl ients
he wanted I would need to approach it in
circumstances. The company wi l l also be
a much more mature way to represent the
primari ly website based.
professional ism of the company.
company
intends
to
be
Evaluation This brief had a very quick turn-around, as
media and develop this into more of a
what I was asked to do wasn't the most
visual identity for the company. During
demanding thing I have been presented
the project, I was faced with a very smal l
with. I enjoyed the project as I haven't
problem, but in hindsight quite a large and
real ly attempted something based around
embarrassing problem - I had been spel l ing
a professional service or company before,
the company name wrong the whole time.
and it was quite chal lenging for me to try
This could have been avoided a lot sooner
and take an idea that seemed quite chi ldish
i f I had approached a peer to look over my
and approach it in a way that took the tone
work, or my step dad for that matter. This
of voice of the company and the intended
is definately something I wi l l be doing in
target audience into consideration. It was
future as I am aware now that spel l ing
also good for me to consider how the logo
is not my forte and is one of the most
could be used within printed and digital
important aspects of design. 25.
Po p k o f f ' s | C h a r a c t e r R e - d e s i g n
26.
27.
Popkoff's
99Designs Creative Chal lenge
Popkoff's is a company who sel l Russian
The
food products to the U.S. market. The
to
company were seeking a re-design of a
characteristics to the existing image.
their mascot.
The i l lustration was to focus on the face
brief i l lustrate
required a
man
competitors with
simi lar
and top area of the body, and could be Popkoff's has been in business since
created using any chosen approach or
1965, and for the past several years they
production method.The final resolution
have uti l ized a friendly, Russian man
was to be a high resolution image which
i l lustration. He was now ready for a
would be printed as large as 3 feet by 3
makeover (evolution not revolution)..
feet for tradeshow panels and posters.
Evaluation I approached this brief purely down
on the brief as the del iverables were
to the fact it was i l lustratively driven,
very smal l. Looking back now, I real ly
fun, simple and focused around the
wish I had extended the project further
food and drink industry. I real ly enjoyed
and developed a lot more than just an
developing my i l lustration ski l ls and
i l lustration. If I were to approach a brief
experimenting
style
l ike this again, i definately would take
i l lustrators,
it upon mysel f to rebrand the company,
however I real ly did not enjoy rendering
as I do not think it is acceptable to have
these digital ly. I found it real ly di fficul t
design that disgusting presented to us
to get something I was happy with
in this day and age. I wasn't very happy
concerning colour and the aesthetic
with my final outcome, and I think this
of the image as a whole. Trying to
was down to the fact I had not considered
incorporate the original company logo
what the company actual ly was.
influenced
by
with
di fferent
di fferent
led me to question mysel f as to why I chose the brief. The company image as a whole was very garish and off-putting, and thinking about it real istical ly this is not the sort of company I would real ly want to work with. I only spent one day
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Lu x x | Lo g o a n d A l b u m A r t wo r k
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LUXX
Creative Chal lenge
My good friend George is an up and
The brief required me to develop and
coming
design a logo/identity for LUXX, which
music producer who goes music
then developed further into an additional
production is primari ly electronic and
series of song artworks based around
focuses mainly around the genre of
the same style.
under
the
al ias
'LUXX'.
His
contemporary house. Quite a few of
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his releases have recent ly become quite
The purpose of these designs were
aknowledged
been
primari ly to be used digital ly within
picked up by various wordlwide record
websites such as soundcloud, beatport
labels. This new fol lowing meant it was
and facebook, and needed to represent
time to create a more professional and
George as an artist as wel l as the songs
appeal ing identity.
he was making.
onl ine
and
have
Evaluation I real ly enjoyed this project as it was
During
this
brief,
experimentation
nice just to experiment
any way I
hel ped me to develop my software
wanted with no speci fications for a final
and layout ski l ls. It also opened up
outcome. It was also interesting to work
a new approach to design for me and
along side a non-designer, intwining his
developed my confidence in it - the use
his ideas, suggestions and input, with
of photography. Up unti l now this is
my idea, design ski l ls and knowledge.
something I have strayed away from, so
I also real ly l iked the fact that the
was quite interesting to work with this.
focus of this project was music, as it
If I were to approach the brief again, I
is another large passion of mine; It was
think I would look into exsisting and
quite exiting l istening to the music and
simi lar work, as my design desisions
trying the create a visual representation
were completely improvised.
of this. 33.
Fu r r | A l b u m A r t wo r k
34.
35.
Furr Records
Evaluation
Furr Records is a record label owned by
The main ski l ls I gained from this brief
a friend of mine, Wi l l. Again, the label
was purely experimentation of patterns
primari ly focuses on electronic production
and layouts. Again, i real ly enjoyed working
and house music, but takes on sl ight ly more
for something focusing on music and
underground artists and genres. The label is
communicating visual representations of
reasonably new so has not released a huge
genres and sounds. It was also good to
amount of songs yet, but is hoping to gain
work alongside someone elses branding
more of a reputation as it progresses.
and incorporate this into the design. The main problem I was faced within during
Wi l l presented me with a brief to design him
this brief was the colour looking di fferent
some artwork for 2 of his releases. There
on di fferent screens. I find this problem
was no speci fication for what he wanted,
seems to occur on a regular basis with a
apart from the designs should represent
lot of my projects. To work around this in
the style of music and the sounds he was
future I think i need to start using pantone
releasing.
swatches. If i were to do this project again I think I would research more into exsiting work to hel p drive my design decisions.
36.
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Yo k e | D i a l o g u e E x h i b i t i o n S u b m i s s i o n s
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Yoke Dialogue Exhibition
My Submissions
Yoke is a duo based in Leeds with an aim
I executed my submissions i l lustratively
to create an exhibition space that spurs
and then rendered them digital ly. The
dialogue between creatives. The project
concept behind each focused on (at least
required designers to
submit designs
in my own view) humorous situations in
that wi l l be used in a bl ind col laboration.
which dialogue is used. There wasn't a
The theme of the designs was dialogue,
huge amount of logic put into any of these,
and submissions could take any form of
they were real ly just me mocking certain
the theme- reflecting direct ly on past
things that happen in the world such as
conversations,
or
the development of technology effecting
spreading further afield to a representation
verbal communication, at the same time as
of what communication is today.
developing my i l lustration ski l ls.
forms
of
interaction
Evaluation The initial reason I took part in the brief was down to the fact that it was so broad and I could approach it any way I wanted. I real ly enjoy i l lustrating the things that go on in my head, but due to the work load of the course it is not often I get to do this. I thought this would be an acceptable excuse, so spent an evening creating these. The main problem I was faced with was the fact that I had not read the submission guidel ines properly - the designs were to be purely black and white. If I had acknowledged this before designing I would have definately approached it di fferent ly, as the i l lustrations did not work as wel l when converted to pure black and white. This meant that the final prints looked pretty poor which was dissapointing. 40.
41.
42.
Summative Evaluation I real ly enjoyed this module; it has most definitely been my favourite so far. I can now see design more as a job as apposed to just something I do at col lege. During this module, I think the main ski l l I have developed is professional approaches towards work and cl ients. This time last year I couldn't imagine producing work to the standard I have with some of the outcomes from briefs in this module, nor could I imagine meeting, working with and being payed substantial amounts by cl ients. Working to strict deadl ines during the competition briefs has real ly hel ped me to not let mysel f fal l behind, and it just goes to show that a lot can be achieved in a smal l space of time. Through these briefs, I have become more confident in pushing the boundaries and extending the outcomes to what I think should be done, as apposed to just what is asked. My concept development ski l ls have definitely been improved through the work for BEAR cereal, and I feel I real ly appl ied these to the best of my abi l ity. Final ly, I feel I have real ly excel led in digital rendering and mockups, as this is not something I have done a lot of before, and lack of time on projects has led me to frequent ly experiment with this to present my ideas when it has not been possible to create physical ly. Through creating hand made mockups, my crafting ski l ls have to an extent developed, al lowing me to understand the possibi l ities of what can be done with a product which has then led my design decisions. Approaching projects by hand and then to digital has hel ped me develop not only my i l lustration but my understanding of what can be achieved using software. As wel l as this, col lecting primary research from cl ients and target audience has al lowed me to get more out of my work and determine my design decisions. I think concept development is one of my strengths as I am able to think outside the box, yet real ise when something is achievable enough to be used within the market in terms of practical ity and function. I wi l l continue to capital ise on this by always pushing mysel f and being aware of what is al ready out there and what people want. Il lustration has always been my main focal point on strength so I know I wi l l always continue to try and develop this, as I sti l l feel as though the standard to which I approach this is. Final ly, my abi l ity to take the audience into account when designing is something I feel I am good at and real ly directs my design in terms of aesthetic and tone of voice. I wi l l make sure this is always a main focus when developing my ideas. In terms of weaknesses, time and project management is definitely something I need to work on. It is very common for me to loose track of where I am with projects and fal l behind due to the fact I am not working to any sort of plan. In the future, I wi l l address this by developing a time plan and making sure I know what needs to be done for when. I feel I also need to experiment more and develop my ideas as much as I can, as apposed to just going for the first idea that appeals to me. This is something that happens quite regularly and I feel I need to keep pushing mysel f as the first idea isn't always the best. The col laborative project has made me real ise that working in a partnership is real ly hard. In the future I need to make sure roles are clear and that enthusiasm and motivation is kept to a high level, otherwise problems occur. If I were to undergo this module again, the 5 things I would do di fferent ly would be to plan my time wel l and create a project plan, to develop my ideas and experiment as much as I can, to not choose the first brief I find interesting; make sure I ful ly understand what and who I am working for and that I am actual ly going to gain something from it, take charge during group projects i f I feel that things are going downhi l l, and final ly extend the briefs further as apposed to doing the bare minimum. Attendance - 4 Punctual ity - 4 Motivation - 3 Commitment - 5 Quantity of work produced - 3 Qual ity of work produced - 3 Contribution to the group - 4
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