cop3 will jeffrey.
has the creative process of a graphic designer become sterilized through the technological and cultural changes of modern SOCIETY, and the need for a commercially viable design practice?
creativity - cre·a·tive adj ‘the process of producing something that is both original and worthwhile, characterized by originality, expressiveness and imaginativness.’
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
Sterile - ster¡ile adj ‘lacking imagination, creativity and vitality. Lacking the power to function; not productive or effective.’
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
‘When you are working to deadlines and for clients, there is only so much creativeness you can allow for one project...’
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
‘Yeah can you do me a logo like this?’
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
no, no i can’t.
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
QUESTION ORIGINALITY QUESTION CREATIVITY QUESTION THE DESIGN PROCESS
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
HOW TO MAKE THE MOST OF THE CREATIVE FREEDOM I WILL HAVE AS A PROFESSIONAL...
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
cop3 RESEARCH.
HISTORICAL. - the function & needs for graphic design - How the design/creative process has changed
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
cultural. - mass of visual culture/design culture - consumer culture - globalisation - design ‘trends’ - industry competition
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
social. - criticism on the current state of design - arguments for and against - client dictation: needs and wants - audiences - perceptions of designers - the design process
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
technological. - development of technology - digital age - accessibility to information - accessibility to design software - aesthetics
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
economical. - cost limitations - the need to make money!
has the creative process become sterilized through the technological and cultural changes of modernity, and the need for a commercially viable design practice?
RESEARCH Methods.
READING & ANALYSIS. - GRAPHIC DESIGN history: a critical guide, Drucker, j and mcvarnish, e - Looking closer 2: the place of originality in the information age, saffo, p - graphic design vs. style, globalism, critism, science, authencity and humanism - obey the giant: life in the image world, poyner, r - mezmerization: why are we looSing our minds to global culture, thomson,g - Graphic design in contemporary culture, lupton, e - Design thinking, ambrose, g and Harris, p - Graphic design process: from problem to solution, skolos, n and wEDELL, T
- MANAGING THE DESIGN PROCESS: IMPLEMENTING DESIGN, STONE, T L - GRAPHIC DESIGN IN AN AGE OF ANXIETY, CROWLEY, D - The New Handmade Graphics: Beyond Digital Design, Odling-Smee, A - HOW TO BE A GRAPHIC DESIGNER WITHOUT LOOSING YOUR SOUL, SHAUGHNESSY, A - Maeda @ media, Maeda, j
questionING & ANALYSIS. - designers - professional/student - commercial based practices - how they view their own creative process - how visual culture influences decisions - how technology influences design decisions - relationships with clients
DOING & ANALYSIS. practical. - AN EXPLORATION INTO THE ‘CREATIVE PROCESS’ - WITHDRAWING MYSELF FROM INFLUENCE and information? IS IT POSSIBLE? - withdrawing digital technology from the process? - applying theories i have learnt into live design briefs - 2 briefs - one soley using digital technology (taking full advantage of shortcuts availible, and using existing material to direct and infuence my design decisions) and the other, built from scratch using my brain and analogue design skills to their full advantage. - analysing results from a secondary point of view?
thanks any questions?