Level 3 Presentation

Will Jeffrey i am A Graphic designer and illustrator working throughout various sectors including the food & drink, retail, art & design & entertainment industries.

With a focus on brand & identity, illustration & product & packaging, my practice embraces a craving for quality, functional, aesthetically considered design, attention to detail and concept driven innovation.

extended practice briefs.

bRIEF 1.

Gourmet MILKSHAKE AND CONFECTIONERY BRAND. Develop & design a new independent brand of dessert parlour/shops that sell unique homemade gourmet confectionary, soft drinks and milkshakes.

Deliverables. branding & Identity Products & packaging Promotion Store ephemera

bRIEF 2. designer toy show.

Design and produce all printed material to promote and accompany an exhibition of vinyl toys and character-based prints in association with ‘the toy chronicle’.

Deliverables.

BRANDING Promotion

bRIEF 3.

Trellion & Sniff LP. Illustrate and finalise vinyl sleeve artwork for a new release from Trellion & Sniff on Bad Taste Records.

Deliverables.

ARTWORK PACKAGING DIGITAL PROMOTION

bRIEF 4.

ANXIETY AWARENESS. Develop a large-scale wall infographic/installation raising awareness of anxiety, to be installed as a primary piece at the Anxiety Arts Festival, in association with the Mental Health Foundation.

Deliverables. concept infographic/installation

bRIEF 5. trainer shop Develop the identity for a new independent high-end trainer and street wear shop targeting males aged 18-30.

Deliverables.

BRANDING & IDENTITY pROMOTION STORE EPHEMERA WEB

bRIEF 6. pop-up mexican resturant.

Brand a new pop-up street food company for its first day of opening in Leeds Trinity Kitchen, specialising in fresh & vibrant recipes straight from the heart of Mexico.

Deliverables. branding & Identity Products & packaging Promotion Store ephemera

bRIEF 7. horror week. finding inspiration from vintage horror posters, create material to promote and celebrate a week long screening of the best modern horror films at the hyde park picture house in october.

Deliverables. branding promotion editorial

cop3 topic & direction.

has graphic design become homogenized through modern technology and commercial demands of clients?

Where do the analogue/traditional design processes stand in a culture of artificially produced commercial design? where does creativity, inspiration and innovation fit in to the design process of the modern design practicioner?

Level 6 direction.

strong focus on branding product & packaging illustration design for print & web food & drink sectors retail & entertainment sectors art & design sectors education & charity ethical design design to please the senses fun & playful design down to earth design innovation

what do i want to learn? what do i need to learn? how do i intend to learn? a more focused approach to branding

time and project management through the specific briefs i skills have written for the year

a better understanding of packaging design

to be more confident within myself and my work

typographical skills

to keep illustration a seperate practice to design

3d work

layout skills

better understanding of colour

typographical skills

new illustration skills

better understanding of colour

layout skills

crafting skills

getting more involved in the production processes availible to me in and out of college working with other people presenting & talking about my work

what do i want to learn? what do i need to learn? how do i intend to learn? a more focused approach to branding

time and project management through the specific briefs i have written for the year skills

a better understanding of packaging design

to be more confident within myself and my work

typographical skills

software skills

3d work better understanding of colour

layout skills typographical skills

motion graphics & animation

better understanding of colour

layout skills

crafting skills

getting more involved in the production processes availible to me in and out of college working with other people presenting & talking about my work

what do i want to learn? what do i need to learn? how do i intend to learn? a more focused approach to branding

time and project management through the specific briefs i skills have written for the year

a better understanding of packaging design

to be more confident within myself and my work

typographical skills

to keep illustration a seperate practice to design

3d work

layout skills

getting more involved in the production processes availible to me in and out of college working with other people

better understanding of colour

typographical skills

presenting & talking about my work

motion graphics & animation

better understanding of colour

secondary research

layout skills

crafting skills

pushing my abilities

collaboration

sarah heel

- similar interests within design - similar approach to projects - concept development - aesthetical approaches

collaboration

james keefe - similar wavelength - design skills - management skills - dedicated

placements - elmwood branding - The chase - design by day - raw

thanks

now