THE UNMISSABLE
Welcome on board
The world changes, and we change with it—or is it we who change, shaping the world in our image?
I find comfort in believing the first possibility, as it suggests foresight and awareness.
A quarter of a century into the new millennium, and the world of travel is in constant evolution.
Tourism—particularly high-spending, experiential tourism—not only paves the way for emerging trends but also helps shift perspectives. Travel is no longer just about the journey; increasingly, it serves as a showcase for nations.
Places like Transylvania or Saudi Arabia are now trending topics across social media. The growing connection between social and economic policies is tightly intertwined with high-end tourism, which has become a powerful tool for states to gain authority and legitimacy.
In essence, tourism offers nations a kind of passport to present themselves to the world, attract visitors, draw investments, and boost exports.
However, this “passport” is neither permanent nor unconditional; it can be revoked or suspended when a destination enacts oppressive policies.
A recent notable example is Uganda, renowned for its primates, which saw a nearly 60% drop in Western tourism—its main market—in 2023 due to the introduction of homophobic and transphobic laws.
Today’s travelers are, in effect, the new ambassadors of the world. They are welcomed and celebrated in the hope that they will carry the message of change.
Traveling, with a capital “T,” now entails a profound civic responsibility. And who better than an Italian to embody this commitment?
Safe travels to all!
The only Italian to be recognized by Forbes as one of the 12 most influential Travel Designers in the world, he has earned numerous international accolades for his professionalism, creativity, and originality.
Icø has held prestigious roles in the tourism industry, serving on the boards of directors for organizations, consortia, and airlines in Italy, the United Kingdom, Hong Kong, and Germany. Notably, he became the first European to sit on the Advisory Board of the Japan Tourism Agency in Tokyo.
He splits his time between Italy, London, and Tokyo. A passionate enthusiast of Byzantine history, Quidditch, and sci-fi TV series, he is an avid reader with a soft spot for blueberries and risotto
Off the grid
Destinations
D
SAUDI ARABIA MIDDLE EAST
The allure of dunes and secret oases
Saudi Arabia invites you on a remarkable journey to uncover its rich culture and traditions, set against stunning landscapes that range from the fiery red Rub Al Khali desert to the azure waters of the Red Sea, the ochre rock formations of AlUla, and the lush greenery of hidden oases.
WESTERN AUSTRALIA
AUSTRALIA
Boundless nature
Covering nearly a third of the country, Western Australia offers endless opportunities for exploration, from striking rock formations to sprawling vineyards, crystal-clear oceans, and ancient Aboriginal sites steeped in history and mysticism.
GREENLAND ARCTIC
At the edge of the world, among ice and
Greenland is a land of raw natural power, where imposing glaciers, majestic fjords, and infinite silence create a landscape like no other. Ancient Inuit traditions blend seamlessly with Scandinavian heritage, offering a unique balance of culture and pristine wilderness.
RWANDA AFRICA
The land of gorillas
Rwanda is a place of unparalleled biodiversity and breathtaking nature, where gorillas, chimpanzees, and vibrant birds coexist with colorful butterflies and exotic flowers, creating an unforgettable experience of harmony in the wild.
BHUTAN ASIA
The kingdom of happiness
Bhutan is a land where spirituality meets the grandeur of nature, with majestic mountains, verdant valleys, and temples perched high among the clouds. Buddhist traditions intertwine with a deep respect for the environment, creating a perfect harmony between culture and untouched landscapes.
SÃO TOMÉ E PRÍNCIPE AFRICA
The Archipelago of Cocoa and Colors
This remote former Portuguese colony, famed for producing some of the world’s finest cocoa, offers anything but monotony. The archipelago features charmingly weathered colonial buildings, vibrant fishing villages, and colorful, lively atmospheres.
SOUTH KOREA ASIA
Where tradition meets innovation
South Korea is a fascinating blend of cutting-edge technology and deep-rooted traditions, exemplified by ultra-modern cities like Seoul—World Design Capital in 2010—contrasting with ancient temples and historic neighborhoods..
CHILE
SOUTH AMERICA
From the Atacama Desert to Patagonian glaciers
Stretching narrowly along the Pacific Ocean, Chile’s diverse landscapes range from the arid Atacama Desert to the icy glaciers of southern Patagonia, offering a remarkable variety of climates and breathtaking scenery.
Beaches
VOUTOUMI ANTIPAXOS | GREECE
A hidden gem of pristine beauty
Tucked away in the Ionian Sea, Voutoumi beach captivates visitors with its soft white sands and crystal-clear turquoise waters. Surrounded by lush greenery and chalky cliffs, it’s a secluded haven where time stands still and nature whispers gently.
ANSE GEORGETTE
PRASLIN | SEYCHELLES
A symphony of tropical beauty
This pristine beach features soft white sands and azure waters framed by towering palms and time-sculpted granite boulders. Anse Georgette offers an oasis of peace where nature reveals its purest form.
YONAHAY MAEHAMA
OKINAWA | JAPAN
Emerald-hued waters and endless
On Miyakojima Island, Yonaha Maehama boasts powdery white sands stretching for kilometers, kissed by crystal-clear waters with emerald reflections. A serene paradise, it’s a place where nature unfolds its gentle grace.
ISOLE MARCHESI POLYNESIA
The authentic essence of Polynesia
Wild and mysterious, the Marquesas Islands rise from the Pacific as fragments of a primeval world. Verdant valleys, volcanic peaks, and rugged cliffs intertwine with ancient traditions and vibrant culture, embodying the spirit of untouched Polynesia.
LANIKAI
HAWAII | USA
The beach of heavenly skies
Dubbed “the beach of heavenly skies,” Lanikai on Oahu’s shores enchants with its calm turquoise waters and soft golden sands. The iconic Mokulua Islands provide a stunning backdrop, making this a dreamlike retreat where sunrises paint the skies in magical hues.
PORTICI GRENADA | CARIBBEAN
Where tropical beauty unfolds
A secluded bay of golden sands embraced by calm turquoise waters, Portici Beach is framed by lush hills and offers a tranquil escape to the heart of Grenada’s tropical allure.
CALA MARIOLU
SARDINIA | ITALY
Europe’s most beautiful beach
Accessible only by boat or hiking trails, Cala Mariolu in Sardinia’s Gulf of Orosei is a secluded cove framed by rugged cliffs and lush vegetation. Its crystal-clear waters and pristine surroundings make it a visual masterpiece.
TURQUOISE BAY
WESTERN AUSTRALIA
A sanctuary between land and sea
Nestled along the Ningaloo Reef, Turquoise Bay is a living painting of white sands and turquoise waters. Snorkelers can explore vibrant coral and tropical fish in this breathtaking marine sanctuary, a perfect escape into nature’s embrace.
Once in a lifetime
O
ABOARD THE ORIENT EXPRESS LA DOLCE VITA
Italy
Experience an unforgettable journey across Italy aboard the Orient Express La Dolce Vita, a tribute to the glamour, joie de vivre, and creative fervor of the 1960s. This train embodies the art of living, offering a unique way to explore the beauty of Italy.
24 HOURS IN ANTARCTICA ANTARTIDE
Embark on a 24-hour adventure in Antarctica, flying six hours from Cape Town to a land of timeless ice plains and snow-capped peaks. It’s a rare encounter with nature in its purest, most untouched form.
MEETING LOWLAND GORILLAS
Witnessing lowland gorillas in their natural habitat is an awe-inspiring experience. Their intense gaze and majestic presence amidst the dense jungle make for a soul-stirring journey.
...AND SEE THE WORLD FORM A ORBITAL VIEW
STRATOSPHERE
Take the ultimate adventure to the stratosphere, reaching 25 kilometers above Earth to view the planet like never before. This eco-conscious journey combines breathtaking vistas with minimal environmental impact.
LANSERHOF: THE CLINIC OF LONGEVITY
AUSTRIA & GERMANY
Lanserhof combines breakthroughs in naturopathy, energy medicine, psychology, and modern techniques to guide you on a personalized wellness journey, enhancing your vitality and longevity.
ONBOARD THE ELEGANT FOUR SEASONS EXPLORER MICRONESIA
Sail through the pristine waters of Micronesia aboard the luxurious Four Seasons Explorer yacht. Enjoy world-class comfort while exploring stunning marine landscapes and remote vistas.
© Fous Seasons
A COWBOY EXPERIENCE
WYOMING | USA
Esperienza a cavallo in Wyoming
Immerse yourself in the Wild West with a horseback adventure in northern Wyoming. Stay at an authentic ranch and ride through spectacular, untamed landscapes for a true cowboy experience.
© Quark Expeditions
© Quark Expeditions
SWIMMING IN THE ARCTIC CIRLCE ARCTIC CIRCLE
Swimming in the Arctic Circle is an audacious experience. Surrounded by the vast silence of the Arctic, your heartbeat slows as the remote and wild beauty etches itself into your soul.
Discover Europe
D
BASQUE COUNTRY SPAIN
A land of vibrant contrasts
Where the Atlantic’s waves meet dramatic cliffs and wild beaches, the Basque Country also reveals rolling hills and charming villages inland. Here, culture, tradition, and legendary cuisine create a unique vibrancy.
ALSACE FRANCE
Rolling hills and medieval castles
A storybook land of vineyards and pastel-colored villages, Alsace enchants with cobblestone streets, lively squares, and ancient wine cellars, set against a backdrop of rolling hills and medieval castles.
JUNGFRAU REGION
SWITZERLAND
Between soaring peaks and endless glaciers
Known as the “Top of Europe,” the Jungfraujoch Pass reveals the grandeur of the Swiss Alps at 3,454 meters. This icy kingdom offers breathtaking vistas where earth meets sky.
MACEDONIA
BALCAN PENINSULA
Wild landscapes and ancient ruins
Macedonia offers towering mountains, crystalclear lakes, and a rich historical tapestry of ancient ruins and traditions. Its landscapes tell tales of past civilizations amidst serene natural beauty.
MARATEA ITALY
The pearl of the Tyrrhenian Sea
Perched above the Tyrrhenian Sea, Maratea boasts stunning scenery, Mediterranean fragrances, and a rugged coastline with hidden coves and wild beaches.
TRANSYLVANIA ROMANIA
The land of legends and ancient castles
Shrouded in mystery, Transylvania is home to dense forests, dramatic mountains, centuries-old castles, and villages that seem frozen in time, creating an atmosphere of Gothic allure.
BALTIC SEA
SWEDEN
A haven of serenity and unspoiled beauty
Basking in the gentle embrace of the Baltic Sea, Central Sweden is a tranquil land of lush forests, crystal-clear lakes, and charming fishing villages harmonizing with timeless natural landscapes.
SAXONY GERMANY
Baroque cities, fairytale castles, and nature
With rolling hills, medieval villages, and the Elbe River winding through stunning landscapes, Saxony captivates with its baroque cities, enchanting castles, and untouched forests.
Off the grid
JETY-OGUZ CANYON
KYRGYZSTAN
A Landscape of Extraordinary Beauty
Nestled within the Tien Shan Mountains, Jety-Oguz Canyon showcases extraordinary natural beauty, with towering red rock formations rising steeply above lush green valleys and crystal-clear rivers. Local legends whisper mysteries of these formations, rooted in ancient times.
BAZARUTO ARCHIPELAGO MOZAMBIQUE
Pristine Islands of Biodiversity and Stunning Nature
In the heart of the Indian Ocean, the Bazaruto Archipelago is a wild paradise of untouched islands surrounded by turquoise waters and fine sands. With coral reefs and sandy dunes, the archipelago offers incredible biodiversity and breathtaking landscapes.
HOKKAIDO | JAPAN
To the pursuit of happiness
Akan is a sanctuary steeped in the tranquility of Japanese nature. With crystal-clear lakes, majestic mountains, and ancient pine forests, this region enchants with its unspoiled landscapes and mystical atmosphere. Hot springs bubbling from the earth and trails winding through verdant surroundings create a peaceful retreat.
NAMAQUALAND
SOUTH AFRICA
The Desert in Bloom
During the rainy season, millions of wildflowers bring vibrant color to the arid landscape. Granite mountains and silent valleys create an atmosphere of solitude and untouched beauty, where the desert and life meet in perfect natural balance.
RAJA AMPAT INDONESIA
The Islands of the Four Kings
At the meeting point of the Indian and Pacific Oceans lies an indescribable, almost surreal place with breathtaking landscapes: the Raja Ampat Archipelago, known to native Indonesians as the Islands of the Four Kings.
TÉTOUAN MAROCCO
Stories of Arab, Andalusian, and Berber Influences
Nestled between the Rif Mountains and the Mediterranean Sea, Tétouan captivates with its blend of history and tradition. Its narrow, labyrinthine streets, vibrant markets, and intricate mosaics tell tales of centuries of Arab, Andalusian, and Berber influences.
RIO NEGRO
AMAZON | BRAZIL
The Wild Soul of the Amazon
Majestic and mysterious, the Rio Negro winds through the lush tropical rainforests of South America, embodying the wild essence of the Amazon. Its dark, almost ink-like waters mirror the sky and surrounding vegetation, creating a captivating and remote landscape.
LEAVENWORTH
WASHINGTON | USA
Where Europe Meets the United States
It feels like Germany, but it’s the United States. The charming and colorful Bavarian-style houses of Leavenworth reflect the surrounding natural beauty of crystal-clear rivers and lush forests. A place where European tradition meets the majesty of American nature.
New openings
CORINTHIA MALDIVES
ATOLLO DI KAAFU | MALDIVE
Two Glittering Islands
Set within Kaafu Atoll, Corinthia Maldives will span two enchanting islands. The larger island will host a 73-room luxury resort amidst stunning landscapes, while the smaller private island will offer complete seclusion, allowing guests to immerse themselves in the serene beauty of unspoiled nature.
CAPELLA KYOTO
KYOTO | JAPAN
A Bridge Between Past and Present
Located on Yamatooji-dori in the historic Miyagawa-chō district, Capella Kyoto will embody the city’s essence, serving as a bridge between past and present. Each space will tell a story of harmony, art, culture, and design, where every element enhances the others.
FOUR SEASONS AMAALA SAUDI ARABIA
A New Resort in Luxurious AMAALA
The Four Seasons Resort and Residences AMAALA at Triple Bay will feature 220 accommodations, including rooms, suites, and villas with private pools, along with 26 branded residential villas. Carefully designed to offer breathtaking views of the bay and sea, it will set the stage for exclusive luxury experiences.
ONE&ONLY MOONLIGHT BASIN
MONTANA | USA
The First One&Only Resort in the U.S.
The first One&Only resort in the United States will offer luxurious rooms, suites, and private residences. Enjoy fine dining in six exclusive restaurants, unwind at the spa, and explore nearly 1,500 hectares of pristine landscapes. With direct ski access to Big Sky and year-round adventures at Yellowstone, every season will be extraordinary.
SIX SENSES BELIZE
BELIZE
A Private Island for Authentic Adventures
Spanning nearly 12 hectares of exclusive amenities, Six Senses Belize will sit on an untouched private island surrounded by white sand beaches and mangrove reserves. With traditional architecture and a sustainable philosophy, it promises authentic adventures and lasting memories.
JUMEIRAH MARSA AL ARAB DUBAI
| UAE
Under Dubai’s Sun
As Jumeirah Marsa Al Arab prepares to welcome travelers from around the globe, bookings will open on March 14, 2025. With a wide collection of rooms, suites, and residences, every space offers breathtaking views and spacious terraces to soak in Dubai’s warm sun.
AMANVARI LOS CABOS | MEXICO
Elegance and Contemporary Aesthetics
Aman’s new destination in Mexico will offer a peaceful retreat and private oasis on the East Cape of Baja California. Amanvari will include a resort, private residences, restaurants, Aman Spa, and a secluded white sand beach, seamlessly blending indoor and outdoor spaces with contemporary aesthetics.
ROSEWOOD AMSTERDAM
AMSTERDAM
Celebrating Dutch Excellence
Rosewood Amsterdam will celebrate Dutch excellence and serve as a cultural landmark, blending historical heritage with contemporary innovation. Breathing new life into the former Palace of Justice, it will become a vibrant cultural center celebrating the city’s dynamic contrasts
Family Fun
F
GAME OF THRONES STUDIO TOUR
NORTHERN IRELAND
Exploring the Game of Thrones Universe
Located in Banbridge, Northern Ireland, the Game of Thrones Studio Tour lets visitors explore the Seven Kingdoms like never before. Wander through iconic sets and uncover the cinematic secrets of the series, from technical crafts to the artistry behind this global phenomenon.
FERRARI WORLD
ABU DHABI | UAE
Celebrating the Ferrari Legend
Dive into the adrenaline and timeless elegance of the Prancing Horse. With record-breaking roller coasters, futuristic simulators, and exhibitions of legendary cars, every corner of Ferrari World Abu Dhabi pulses with speed and passion, celebrating the iconic Italian automotive brand.
SANTA CLAUS EXPRESS
FINLAND| ARCTIC CIRLCE
The Christmas Train
Traveling aboard the Santa Claus Express feels like stepping into a winter fairytale. The train glides silently through snowy forests and villages lit by warm lights, immersing passengers in the magic of Lapland. From the cozy comfort of the cabins, the Arctic sky turns every moment into a dream.
WARNER BROS. STUDIO TOUR
LONDON
A Magical Journey into the World of Harry Potter
Embark on a magical journey into the world of Harry Potter. Wander through Diagon Alley, visit Dumbledore’s office, or explore Hagrid’s hut. At Warner Bros. Studio Tour London, step onto the film sets, admire props and costumes, and enjoy temporary exhibitions for an unforgettable experience.
EAST COAST BY TRAIN USA
From the glittering skyscrapers of New York to historic colonial cities like Boston and Philadelphia, traveling along the East Coast by train unveils a landscape of rugged coastlines, lush forests, and quaint villages. It’s a leisurely journey to discover the authentic essence of the United States.
SUPER NINTENDO WORLD
OSAKA | JAPAN
The World of Super Mario
Stepping into Super Nintendo World in Osaka feels like jumping into one of the most iconic games ever. With green pipes, castles, and mystery blocks, every corner bursts with color and nostalgia, transforming fantasy into reality. Interactive attractions and engaging adventures make it a magical journey into Mario’s world.
MEETING THE KOMODO DRAGONS INDONESIA
Encountering Komodo dragons in their natural habitat is a breathtaking experience. On remote islands surrounded by volcanic landscapes, these majestic creatures move with an aura of power and mystery. Observing them up close amid the silence of nature is a memory etched into the soul
LEGOLAND® Billund
DENMARK
A Place to Bring Imagination to Life
LEGOLAND® Billund is a world where imagination comes to life, a place where every brick tells a story. With miniature cities, adventurous rides, and incredible LEGO creations, visitors of all ages lose themselves in a colorful, magical universe where creativity and fun merge seamlessly.
Wellbeing & Spa
CLINIQUE NESCENS
GENEVA, SWITZERLAND
The Secret to Longevity
Clinique Nescens is a luxurious oasis where science and self-care artistry meet in an exclusive setting. Surrounded by tranquility and refinement, it offers cutting-edge rejuvenation and health treatments, enveloping guests in an atmosphere of complete serenity.
LEFAY RESORT & SPA DOLOMITI
TRENTINO | ITALY
Blending Eastern and Western Traditions
A temple of well-being where body and soul are renewed: at Lefay Resort & SPA Dolomiti, 5,000 square meters of natural and innovative spaces merge Eastern and Western traditions for a deeply relaxing experience amidst the majestic Dolomites.
SZÉlCHENYI THERMAL BATHS
BUDAPEST
Thermal Waters in a Majestic Neo-Baroque Building
Inside a majestic Neo-Baroque building, the warm thermal waters of Budapest’s Széchenyi Baths invite you to immerse yourself among elegant marble surroundings and outdoor pools wrapped in steam. Here, history, culture, and wellness intertwine, offering magical moments of rejuvenation.
EUPHORIA RETREAT
PELOPONNESO | GREECE
Retreats and Treatments to Rediscover Yourself
Step away from daily life and rediscover yourself with retreats, medical, and wellness treatments led by top experts. In the splendid Peloponnese region, Euphoria Retreat invites you to immerse yourself in a wellness experience under the Greek sun.
JOALI BEING MALDIVES
A Journey to Renewal
Not just a wellness resort but a sanctuary for embarking on a journey of renewal, JOALI Being offers personalized programs focusing on skin, mind, microbiome, and energy, guided by a team of experts who accompany guests through their transformation.
ZULAL WELLNESS RESORT BY CHIVA-SOM
QATAR
Toward a Healthier Lifestyle
With programs for adults seeking improved health and wellbeing, as well as treatments designed for families, Zulal Wellness Resort by Chiva-Som invites guests to embrace transformation through organic, gluten-free, and locally sourced cuisine while fostering a healthier lifestyle.
BLUE LAGOON
ICELAND
Iceland’s Most Famous Natural Hot Springs
Amidst the steam of thermal waters and the unique contrast of the surrounding wild nature, the Blue Lagoon is an ethereal sanctuary powered by geothermal warmth. A dip here is a transcendent experience between earth and sky, revealing the magic and essence of Iceland.
GINZAN ONSEN
JAPAN
The Perfect Fusion of Peace, History, and Wellness
Ginzan Onsen is an enchanting retreat where peace, history, and wellness intertwine, where time seems frozen amid the mist of a traditional Japanese village. Wooden houses illuminated by red lanterns reflect on the calm thermal waters, as the warm steam from springs mingles with the crisp mountain air.
