Australian Tyre Dealer Dec 2014 / Jan 2015

Australian Tyre Dealer | vol. 23 | issue 6 | Dec 2014/Jan 2015

PERFORMANCE BY DESIGN

NEW PROXES C100 GO TO PAGE 10

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CONTENTS 2. EDITORS WORD ATD is a publication of the Motor Trades Association of Queensland (MTA Queensland) and is endorsed by the Australian Tyre Dealers and Retreaders Association (ATDRA).

INDUSTRY NEWS 4. Hankook Tyre Challenge features unique designs

Print Post approved PPP444752/0002

5. Cooper Tire testing tyres made

The opinions expressed are not necessarily those of the ATDRA or any State or Territory constituent body, or of the Publishers and they take no responsibility for them, except where specifically indicated.

with Guayule plant 6.

Nexen Tire designated excellent supplier by Fiat Chrysler Automobiles 7.

Michelin opens world’s first Tweel Airless Radial tyre plant

HEAD OFFICE Building 8/2728 Logan Road Eight Mile Plains Qld 4113 PO Box 4530 Eight Mile Plains QLD 4113 Tel: 07 3237 8777 Fax: 07 3844 4488 Toll Free: 1800 177 951 Email: atd@mtaq.com.au Website: www.mtaq.com.au

8. Hankook launches Laufenn brand 9.

Kumho and Greenfleet continue alliance to combat carbon emissions 12. BMW selects Kumho tyres for the 3 Series 13. Hankook Tire supplies Original Fitment

EDITOR Jonathan Nash

for new Audi TT and TTS Models 14. Bridgestone throws its muscle

ART DIRECTOR Marco Ilinic

behind charity run 15. Timberland and Omni United launch

ADVERTISING ENQUIRIES Barry Browne 03 9807 9154 Email: barry@barrybrownemedia.com.au

ATD caught up with Bridgestone’s Andrew Moffatt to talk about the company, the industry and working towards continued success, p. 16.

cross-industry partnership

Emily Metelmann 07 3237 8784 Email: emilys@mtaq.com.au

FEATURE 16. The ATD Interview: Andrew Moffatt,

EDITORIAL Enquiries should be made to: The Editor 07 3237 8721 or email atd@mtaq.com.au

Managing Director of Bridgestone Australia and New Zealand

AUTO NEWS

SUBSCRIPTION: Subscription is free. Email us at publications@mtaq.com.au

20. Ferrari debuts the FXX K

If you don’t wish to receive further editions of Australian Tyre Dealer please email us at publications@mtaq.com.au

PRODUCTS

An evolution of Ferrari’s first hybrid model, the new FXX K has a KERS kinetic energy recovery technology used to boost track performance, p. 20.

22. ZF launches new shock absorbers 23. The work shoe gets a work out

MTA-Queensland ABN: 740 289 338 48

MOTORSPORTS 24. Hamilton takes F1 Championship 26. Toyota Hybrid Power wins World Championship 28. Whincup hits it for six 20140138 20140197

“Australian Tyre Dealer” welcomes submissions of information and prepared articles, but their publication will be at its sole discretion. Material appearing in “Australian Tyre Dealer” is copyright, and reproduction in whole or part without the Publisher’s written consent is prohibited.

“Australian Tyre Dealer” is circulated to tyre dealers, senior executives of companies which supply the tyre industry, and representatives of relevant industry groups.

Michelin has opened a new plant in North America which will produce the innovative Tweel Airless Radial tyre for commercial applications, p.7

30. WORLD NEWS

Toyota took a hybrid-powered victory to become world champions in the World Endurance Championship, p. 28.

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EDITOR’S WORD

W Jonathan Nash Editor

elcome to the December/ January edition of Australian Tyre Dealer.

In our main feature this edition ATD talks to Andrew Moffatt, the Managing Director of Bridgestone Australia and New Zealand.

As the world’s largest tyre manufacturer, Bridgestone has a sizeable presence in Australia and New Zealand and in the interview Mr Moffatt discusses much about the industry and the company including R&D, collaborations with vehicle manufacturers (most notably BMW as it moves into the all-electric and hybrid car space), being environmentally conscious and the company’s expanding presence through its franchise and license stores such as Bridgestone Select. It’s an informative insight into one of the country’s biggest tyre businesses. Take a look from page 16.

In industry news, Hankook Tire has launched a new brand called Laufenn. Offering ‘value, quality and style’, Laufenn will have a range of five tyre models to cover a broad spectrum of customer needs and will be launched in the US before becoming available in other markets, including the Asia-Pacific region.

Eleswhere, Michelin has opened a manufacturing facility in the US that will produce the company’s Tweel airless tyre. The Tweel will be used for industrial purposes initially – on loaders and commercial mowers – but with other major manufacturers also researching and developing airless tyre technology, their use on standard road vehicles may not be too far into the future.

And industry innovation doesn’t stop there. Omni United, the Singaporean tyre manufacturer and distributor, is collaborating with global lifestyle company

Aston Martin reveals its new Bond car, the Spectre - Page 21 2

Timberland to create a tyre brand, Timberland Tires, that will be purposely designed to be recycled into footwear outsoles after reaching end-of-life status on the road.

Having established a tyre return process, the companies say that Timberland tyres will be recycled into crumb and sheet rubber and used to create the soles for Timberland boots.

“Our intent is to capture every worn Timberland Tire and recycle it for a second life, so none is used as fuel or ends up in a landfill,” said G.S. Sareen, president and CEO of Omni United.

You can read more on this interesting development on page 15.

Finally, in Motorsport news, we take a look back at the Formula One and V8 Supercar seasons – both cracking examples of competitive championship seasons.

Lewis Hamilton secured his second F1 title at the final race of the year but it was Daniel Ricciardo’s performance, in his debut season, that was a revelation – the young Australian claiming a clear third place in the standings and surely staking his claim as a future would champion. As for the V8 Supercar championship, it was Jamie Whincup who prevailed, snaring an amazing sixth title and ensuring that he will be remembered as one of the all-time greats of the sport. You can read more motorsport news from page 24.

As always, feel free to drop me a line if you have some news you would like to share with the industry, I look forward to hearing from you.

Cheers Jonathan Nash jonathann@mtaq.com.au

Australians generate

48 million waste tyres a year.*

We can’t afford to continue unsustainable disposal.

You can be part of the solution.

TSA is an industry led initiative to turn your waste tyres into a commercial opportunity.

It’s easy and free. TSA accreditation will guide you through to a more sustainable and viable outcome.

Benefit your business, support the environment and gain all important recognition from your customers.

Saying NO to tyre waste will help create the path from cost to profit.

This scheme is supported by the Federal Government and authorised by the ACCC.

O TO TYRE W YN A A S

Learn how at tyrestewardship.org.au

*Volume based on Equivalent Passenger Units (EPUs). An EPU is a standard passenger car tyre.

Full EPU Ratio Tables available at www.tyrestewardship.org.au

E ST

WE

Sustainable recycling will create future industries ranging from road surfacing to car components.

INDUSTRY NEWS

Hankook Tyre Challenge features unique designs

The finalists in the 2014 Hankook Tyre Design Challenge with the winning ‘Dakar’ concept (left)

T

he winners of the 2014 Hankook Tyre Design Challenge were announced at the recent Essen Motor Show in Germany.

First place was awarded to Samir Sadikov for the ‘Dakar’ racing tyre concept, second place to Andreas Hartl with the intelligent ‘Vent Tyre’ tread and third place to Lucia Lee with the self-transforming ‘Concept Winter’ snow tyre.

The competition for pioneering mobility ideas related to tyres is part of Hankook’s ongoing research and development initiative and was held in cooperation with the University of Design, Engineering and Business in Pforzheim, Germany.

Students on the Master of Arts course for Transportation Design at the University were called on to create new tyre designs on the basis of their own visions of future cars.

Participants were required to find “futuristic and realistic tyre concepts of the future” and answers to the current challenges facing the mobility sector: sustainability, reduction and recycling ability of raw

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materials in tyre production, as well as an increase in tyre efficiency and adherence to certain performance targets.

The winners’ concepts were selected by a jury of design and tyre experts and built by Hankook as real prototypes.

“The idea of the ‘Dakar’ concept is to design a truck wheel which can adapt to extreme conditions while minimising possible damage, which will help the driver to gain more time during the race,” said Samir Sadikov of his design.

The competition . . . offers us an exciting insight into future tyre designs and a chance to get to know potential young talents.”

The tyre has individual hexagonal blocks which transform the whole wheel into two modes, off-road and on-road - the blocks can detach from each other to give grip across all manner of surfaces.

The blocks also have their own individual air, meaning a driver can change a single block instead of the whole tyre when hit with a puncture.

“It was a great pleasure for us to work with such a renowned institution as the University for Design, Engineering and Business in Pforzheim for our Tyre Design Challenge 2014,” said Hee-Se Ahn, Vice President Marketing & Sales at Hankook Tire Europe.

“At Hankook, we set great store by long-term investments in research and development and our employees, in order to offer our customers the best possible tyre technology.

“The competition is not only an opportunity for young international designers on the Transportation Design course to present their potential to the public, it also offers us an exciting insight into future tyre designs and a chance to get to know potential young talents.”

Report forecasts future of Aussie tyre industry

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ccording to a recent report from TechSci Research, a global market research and consulting company, the Australian tyre market in 2014 was estimated to be worth $US3.6 billion.

The report, ‘Australia Tyre Market Forecast and Opportunities, 2019’, asserts that major factors driving the market include growing automobile sales, rising automobile fleet size and favorable government policies.

The report says the passenger car tyre segment is the most dominant tyre segment in Australia, followed by light commercial vehicle and heavy commercial vehicle. Two-wheeler and OTR tyre segments cumulatively

account for less than 10 per cent of the market. With the highest number of vehicles in NSW, Victoria and Qld, these regions account for the majority of the tyre demand in the country.

Bridgestone, Goodyear/Dunlop and Yokohoma are the leading players in the Australian tyre market.

However, other companies such as Michelin, Kumo, Toyo, Hankook, Continental and various Chinese tyre brands are expected to offer increasing competition to the established players during the forecast period. Nevertheless, Bridgestone, Goodyear/Dunlop and Yokohoma would continue to be the top three

tyre brands in Australia until 2019.

“Tyre retreading business is expected to increase during the forecast period,” said Mr. Karan Chechi, Research Director with TechSci Research. “Major reasons for the growth of retreaded tyre market are low tyre cost and new ‘tyre stewardship scheme’ implemented

by Federal government of Australia.

Favorable government policies are expected to boost the retreaded tyre market in the country, with the segment projected to witness double digit growth over the next five years.”

The ‘Australia Tyre Market Forecast and Opportunities, 2019’ is available from www.techsciresearch.com

Cooper Tire testing tyres made with Guayule plant C

ooper Tire & Rubber Company has completed tyre builds using rubber derived from guayule plants and new guayule related materials.

The company says the tyres are being evaluated by Cooper’s technical team using rigorous wheel, road and track tests, which are ongoing but which suggest tyre performance that is at least equal to tyres made of components derived from the Hevea rubber plant.

This development was reported

by Cooper to its consortium partners—PanAridus, Arizona State University, Cornell University, and the Agricultural Research Service of the United States Department of Agriculture (USDA-ARS). The group met recently in Maricopa, Arizona for its third annual meeting and progress report on their $6.9 million Biomass Research and Development Initiative (BRDI) grant, “Securing the Future of Natural Rubber—An American Tire and Bioenergy Platform from Guayule.”

In addition to the advances in rubber manufacturing and tyre technology, consortium members USDA-ARS and Cornell also reported significant

The Guayule plant - a promising source of rubber

progress in defining the guayule genome. Scientists may eventually be able to identify genes that can be tuned to improve qualities such as rubber yield, plant size, drought tolerance and other positive characteristics. Related advances have also been made in agronomics by USDA-ARS, including irrigation and direct seeding. These studies will help determine optimum conditions under which farmers can grow guayule crops to produce quantities sufficient for commercial use. ASU is evaluating the social, economic and

environmental impact of the grant activities on all stakeholders with a focus on sustainable business practices.

“As the lead company in the consortium, we are extremely pleased with the progress that the group has made to advance guayule technology on all fronts,” said Chuck Yurkovich, Senior Vice President, Global Research and Development for Cooper. “The team is making rapid progress toward a commercial source of domestic natural rubber, and ultimately, tyres made with guayule rubber.”

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INDUSTRY NEWS

Nexen Tire designated excellent supplier by Fiat Chrysler Automobiles N exen Tire has been selected as an excellent supplier by Fiat Chrysler Automobiles (FCA). The company picked up the honour in the Chemical APAC Export sector at the ‘2014 APAC Supplier Town Hall and Awards Ceremony’ held in Shanghai by FCA. The Awards is the annual event that FCA presents to its most outstanding global suppliers by evaluating the quality, brand value and technical skills.

This year, Nexen Tire was the only tyre company to have won the award in the Chemical APAC Export sector.

Nexen Tire has also entered into an additional supply of tyres for FCA’s commercial van, the Ram ProMaster.

For the 2015 Ram ProMaster model Nexen Tire’s Rodian CT8 HL tyres will be installed and applied to cars sold in North America.

Nexen Tire is this year supplying OE tyres to the medium-sized sedan, the all-new 200 and Ram 3500 pick-up truck in the North American market, and its world class technical skills and quality have been further recognised with its supply to the Ram ProMaster.

In addition, Nexen Tire has an ongoing supply agreement for FCA’s other models, and is expanding its global sales by supplying original equipment tyres to global automobile companies such as Volkswagen, Mitsubishi, Skoda and Seat.

Nexen executives receive the FCA award in Shanghai

The Nexen Roadian CT8 HL

Kumho awarded major plaudit by Renault Group

R

enault has awarded Kumho its Quality Award.

Kumho is the first Korean tyre manufacturer to receive Renault’s Quality award, which was presented to Kumho COO and senior vice president Sechang Park during a supplier award event held at Renault 6

Group’s world headquarters in Boulogne-Billancourt, France.

Kumho was one of 11 global supply partners to receive the award from Renault CCO Thierry Bollore and the Executive Vice President Purchasing of Renault-Nissan, Christian Vandenhende.

Kumho is a key supplier to the Group,

and its products equip vehicles within the Renault (Captur), Nissan (Rogue), Renault Samsung Motors (SM5 and SM7), and Dacia (Logan) ranges.

“This award means a tremendous amount coming from such an influential global car manufacturing company,” said Mr Park.

Michelin opens world’s first Tweel Airless Radial tyre plant

The interior of Michelin’s new Tweel airless tyre manufacturing facility

M

ichelin has opened a new plant in North America which will produce the innovative Tweel airless radial tyre for commercial applications.

The Tweel is a non-pneumatic tyre that brings together the tyre and the wheel assembly into one solid unit.

The Tweel comprises a rigid hub connected to a shear beam by means of flexible, deformable polyurethane spokes, all functioning as a single unit.

Unlike conventional tyres, the Tweel has no air, solving the problem of flat tyres.

“The Tweel being built here in South Carolina is yet another dramatic example of Michelin’s long-standing commitment to breakthrough innovation,” said Pete Selleck, Michelin North America chairman and president. “The Tweel concept was born at Michelin Americas Research Company in Greenville, one of Michelin’s three global technology centers, and now the Tweel will be manufactured right here in the Greenville area to satisfy a growing commercial market.”

The new plant gives Michelin the ability to boost output of its award-winning Michelin X Tweel SSL skid-steer tyres and begin production of the new Michelin X Tweel TURFTM as original equipment for John Deere to equip its ZTRAKTM 900 Series line-up of zero-turn commercial mowers.

“Differentiating us from competitors, the Tweel airless radial tyre is the industry’s first commercialised airless radial solution and verifies Michelin’s leadership for the next generation of mobility,” said Ralph Dimenna, head

of Michelin Tweel Technologies.

“The Tweel airless radial tyre enables Michelin to enter new markets and expand its reach in existing business segments within the low-speed application category. The industry is hungry for solutions contributing to productivity, safety and bottom lines. Serving our customers is at the center of our strategy for success.”

The new 135,000 square-foot facility in Piedmont, S.C., represents Michelin’s 16th manufacturing facility in the U.S. The company will invest about $50 million in the new plant.

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INDUSTRY NEWS

Hankook launches Laufenn brand

Laufenn tyres S FIT AS, G FIT AS and X FIT AT

H

ankook Tire has announced the launch of its new global tyre brand, Laufenn.The product line and brand strategy was unveiled at the Las Vegas SEMA show in November.

The company says the Laufenn brand offers consumers seeking value, quality and style a wide range of quality products to meet a variety of driving conditions and that the new brand ‘represents symbolic and tangible proof for Hankook Tire’s vision for growth in the global automotive market’.

Following the brand launch, Laufenn will become available in strategic markets across North America, Latin America and Asia-Pacific in early 2015. The brand will also further expand to other regions, including Europe, in the coming years.

“Laufenn will provide a new perspective on tyres to our global customers,” said Mr. Seung Hwa Suh, Vice Chairman and CEO of Hankook.

“It will grow as a sustainable brand with our strategic efforts to meet the diverse needs of consumers in each market.

We will continue to invest and make 8

Laufenn a global player providing the most practical values consumers seek.”

Laufenn aims to ‘serve smart, sensible consumers with a wellrounded range of quality products, which fit a variety of lifestyle needs through timely tyre performance upgrades and enhancement’.

Laufenn will initially offer five product line-ups: the UHP, all-season S FIT AS; the all-season passenger car G FIT AS; the SUV/ light truck, highwayterrain X FIT HT, the SUV/ light truck, on and off roads, all-terrain X FIT AT, and the studdable, winter tyre I FIT Ice. “Laufenn will allow us to provide quality products to a new range of customers and allow them to experience the value we provide from this new brand,” said Mr. Hyun Bum Cho, President & Chief Marketing Officer / Chief Corporate Management Officer (CMO/CCMO) of Hankook Tire.

“We are committed to growing the Laufenn brand globally over the years.”

Bridgestone crowns Tyre Tech champs

T

he rivalry between Australia and New Zealand continued in October with Bridgestone’s best going head-to-head at the inaugural BSANZ Tyre Technician Championship.

After making it through the preliminary rounds, six tyre technicians from Bridgestone stores across Australia and New Zealand gathered in Sydney to compete in the Trans-Tasman final.

The Commercial title went to Australia with Paul Parry and Luke Meulenbrock from Bridgestone Service Centre Derrimut, Victoria who were able to fit a set of truck steer tyres in an adjusted time of 19 minutes 50 seconds.

Ricci Donnelly and Jodea Sutton from Bridgestone Select Old Taupo Road, New Zealand came in a close second with an adjusted time of 20 minutes 37 seconds.

The Retail side of the competition was even tighter with Jason Weller and Scott Wright from Bridgestone Select Rotorua, New Zealand fitting a set of four passenger tyres in an adjusted time of 20 minutes 29 seconds.

Their rivals, Matt Miranda and Chris Ammerlaan from Bridgestone Select Gouger Street/Wingfield, South Australia were only 22 seconds behind. The winning teams received individual trophies and a perpetual trophy as well as the allimportant Trans-Tasman bragging rights.

Director Corporate Services and Risk Management Joanne Denley said the competition had proven to be a successful team-building exercise that encouraged friendly rivalry between the two countries.

“As a company, Bridgestone constantly strives to set the bar higher for the entire industry. The Tyre Technician Championship is a great way of promoting the high service standards offered at Bridgestone’s Commercial and Retail stores,” Ms Denley said. “Bridgestone tyre technicians across Australia and New Zealand are passionate about performing their tasks in accordance with Safe Working Procedures and ensuring quality service to our customers. We wanted to give them the opportunity to not only challenge themselves but to show everyone just how talented they are.”

Kumho and Greenfleet continue alliance to combat carbon emissions K umho Tyre has re-affirmed its commitment to the environment by re-signing with carbon offsetting organisation Greenfleet, which will continue the program that sees a native tree planted on behalf of Kumho for every Ecowing tyre sold in Australia.

In three years, that commitment has seen 12,500 trees planted in Australian native forests.

“Kumho aims to be socially responsible and as part of that we aim to limit the impact we have on the environment,” said Harry Cho, managing director of Kumho Tyre Australia. “Our involvement with Greenfleet has been highly successful and we want to continue to give something back to the environment and offset the impact tyres have upon it.

“We are very excited to continue our partnership with Greenfleet, because it gives consumers the power to help the environment at the point of sale simply by choosing Kumho. It’s as simple as that - buy Ecowing tyres and Kumho and Greenfleet will take care of the rest.”

Greenfleet, an environmental not-for-profit organisation, has planted more than 8.5 million native trees around Australia since 1997 in its aim to offset carbon emissions with bio-diverse, native forests.

According to Greenfleet CEO Wayne Westcott, Kumho’s continued involvement with the organisation will benefit the work of Greenfleet in both awareness and offsetting emissions.

“Greenfleet’s mission is to protect our climate by restoring native forests.

We are confident our partnership with Kumho will increase consumer awareness of climate change and show people how easy choices made by people can make a collective difference. It’s not just about offsetting - it’s also about what you buy and how you use it every day.

The Kumho Tyre commitment to carbon offsetting with Greenfleet has seen 12,500

trees planted in Australian native forests in the past three years

Kumho’s Ecowing tyres are helping save fuel and resources and with every one sold a tree is planted by Greenfleet

“Kumho aims to be socially responsible and as part of that we aim to limit the impact we have on the environment.”

“This promotion reinforces the old adage that every little bit counts and buying low resistance tyres not only reduces average fuel consumption it can also plant trees. We applaud Kumho for helping to raise awareness that everyday choices can make a difference and that people don’t have to compromise on quality.

Of course we also welcome that it is helping revegetate Australia’s precious native forests with Greenfleet.”

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Popular UHP sizes for Toyo Proxes C100 Toyo Tyres Australia has extended its range of Proxes C100 tyres in popular low profile sizes.

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ew sizes include ultra-low profile tyres to fit increasingly popular 16, 17 and 18-inch wheels, making Proxes C100’s performance available to drivers with low profile tyre fitments.

Previously available in predominantly compact SUV and standard passenger car fitments, the new sizes will bring the Toyo Proxes brand’s design innovation, reliability and performance to an even broader market, at an affordable price point.

The compound and pattern of the Proxes C100 was developed with modern touring-performance

vehicles in mind. It is a tyre focused on delivering ride comfort while minimising cabin noise intrusion, offering higher mileage with a wear resistant tread.

Proxes C100’s asymmetrical tread design ensures the tyre performs in all circumstances, making it well suited to the diversity of road surfaces and shifting weather conditions encountered by Australian drivers.

Toyo Australia’s national sales manager Hayden Begbie said the addition of the new sizes in the Proxes C100 range will be welcomed

“This is fast becoming a popular Toyo option well known to Australian tyre dealers.”

NEW SIZE

BEST FIT SAMPLE

225/55R16 95V

Audi A4/A6, Mercedes-Benz E-Class, Holden Calais/Caprice/Statesman, BMW 5 Series

225/50R17 98W

Honda Accord, Holden Commodore/Cruze, Ford Falcon BA, Hyundai Sonata, Subaru Liberty

225/40R18 92W

Volkswagen Golf, Ford Focus, Honda Civic, Mazda 3

245/40R18 97W

Ford Falcon/Ute, Volvo S80, Mercedes-Benz E-Class

245/45R18 100W

Holden Commodore SS, Holden Berlina/Calais/Caprice

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by tyre dealers and drivers alike.

“The all-round performance, comfort and mileage of the Proxes C100 is an excellent place for drivers to begin, or continue, their journey with the Toyo Proxes brand,” he said.

“This is fast becoming a popular Toyo option well known to Australian tyre dealers. The manufacture and distribution of new sizes is in response to increasing demand from both drivers and dealers.

“Complimenting Toyo’s main passenger touring tyre, the NanoEnergy 3, sporty ultra-low profiles and the allrounder nature of the Proxes C100 make it an ideal choice for discerning drivers who demand performance in all conditions without compromising on quiet, daily driving comfort.”

Proxes C100’s are manufactured under Toyo’s ATOM (Advanced Tyre Operation Module) proprietary technology. ATOM is an extremely efficient modular production system that offers dramatic improvements in product uniformity.

“Increased uniformity leads to high quality and consistency, meaning less balance weights required and less time spent tyre balancing for dealers, while delivering a more satisfying driving experience,” Mr Begbie said.

The new UHP sizes for Toyo’s Proxes C100 will be available at Toyo branches from January 2015.

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INDUSTRY NEWS

BMW selects Kumho tyres for the 3 Series K umho has announced that it has been selected to supply its high performance tyres as original equipment for the BMW 3 Series range.

The ECSTA HM KH31 has been selected by the BMW Group for fitment to certain models in the 3 Series range and deliveries of this product in size 225/55R16 are now being made to BMW’s Munich and Regensburg factories in Germany.

The ECSTA HM has been a key tyre in Kumho’s European lineup in recent years, and was highly recommended by the well-respected German motoring publication Auto Bild when it tested the products of no

“We will continue to strengthen this technological prowess and brand power in order to further increase sales of OE products to premium car manufacturers, and generally accelerate our presence in the global market” less than 14 global tyre manufacturers.

The company says the tyre’s UHP tread technology ensures responsive handling as well as excellent stability and wet weather traction.

Kumho’s relationship with the BMW Group began in earnest in 2012, with the supply of the company’s V70A tyre in 215/40 12

ZR17 83W size for OE fitment to the MINI John Cooper Works GP. According to Taek-Gyun Jeong, Managing Director of OE development at Kumho, the company’s recent uplift in sales of OE tyres has been made possible by it’s world-leading technology.

“We expect this achievement to

significantly enhance our brand recognition in the international arena,” he said. “We will continue to strengthen this technological prowess and brand power in order to further increase sales of OE products to premium car manufacturers, and generally accelerate our presence in the global market.”

Hankook Tire supplies Original Fitment for new Audi TT and TTS Models

The Audi TTS

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ankook Tire is supplying the original fitment tyres for the Audi TT and TTS models.

The completely redesigned sports cars will be fitted with the high-performance Hankook Tire Ventus S1 evo² in sizes 225/50R17, 245/45R17 or 245/35R19 as standard or optional equipment, depending on the engine version.

“The Audi TT stands for excellent design as well as dynamics and innovation, and is thus a perfect match for our flagship Ventus S1 evo² tyres,” said Mr Seung Hwa Suh, Vice Chairman and CEO of Hankook Tire.

“The very latest innovative technologies were used for the development of our high-end tyre in order to effectively support the vehicle’s character.

Therefore, we are very pleased to be able to supply original fitment tyres for this sporty Audi design icon.”

The Hankook Ventus S1 evo² is produced in Europe and the company says that the use of high tensile yet extremely lightweight steel cord

Ventus S1 evo²

material, which is also used for Hankook racing tyres in the DTM for example, means the Ventus S1 evo² still enables highly dynamic driving even under permanently challenging conditions.

The development of the Ventus S1 evo² took the ever more important environmental aspects into account, resulting in a significantly reduced rolling resistance and low rolling noise.

The company says the Ventus S1 evo² is proof of the successful combination of dynamics and comfort, wet grip and low rolling resistance even under

demanding conditions. “During the intensive test phase, our tyre once more successfully proved its high degree of characteristic dynamic driving properties,” explained Mr. Klaus Krause, head of the European Technology Centre (ETC), where Hankook Tire coordinates the tyre development for Audi AG vehicles. “With the Ventus S1 evo², we have implemented our Kontrol Technology philosophy and developed a modern high-performance tyre which is customised to the requirements of our customers in terms of dynamic driving, safety, eco-friendliness and comfort.”

There are currently 50 engineers and technicians working at Hankook Tire’s European development centre in Hanover on tailor-made tyre solutions for European car manufacturers.

It is here that the Audi tyres are developed and tested. The tyres for the new Audi TT and TTS models are manufactured at the company’s European high-tech production facility in Rácalmás, Hungary.

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INDUSTRY NEWS MRF tyres now a Cricket World Cup sponsor, ICC global partner

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The team at Bridgestone Service Centre Mount Gambier welcome a visit from Aussie

Muscle Car Run participants

Bridgestone throws its muscle behind charity run M

ore than 100 muscle car enthusiasts took to the open road in November for the third annual Aussie Muscle Car Run, raising more than $520,000 for the Leukaemia Foundation.

Bridgestone Australia is the Principal Partner of the event – a fundraising leisure cruise in which cars from Bathurst’s glory days covered 3118 kilometres across three states.

Bridgestone Australia and New Zealand Managing Director Andrew Moffatt said the company was thrilled with the outstanding achievement by the Leukaemia Foundation.

“Every year the Run gets bigger and better and this year was no exception.

I would like to congratulate the Leukaemia Foundation and everyone involved on an outstanding result and an excellent event,” he said.

Featuring 52 classic cars from 1963-1977, the Aussie Muscle Car Run travelled from Adelaide to Bathurst, Winton and Ballarat, along the Great Ocean Road and onto the Limestone Coast before concluding in Adelaide.

“The Aussie Muscle Car Run is a unique event that celebrates everything that’s great about classic cars and the country’s regional communities – and it’s all in support 14

of a worthy cause,” said Mr Moffatt.

Bridgestone Australia Ltd. is a proud supporter of the Leukaemia Foundation and has been for 28 years – providing Patient Transport Vehicles, funding research and assisting with patient accommodation - and the company has thrown its support behind the 2015 Muscle Car Run, signing up as a Principal Partner for another year.

More than 250 car enthusiasts are expected to trek thousands of kilometres in three adventures in three states. The events will take place in the Northern Territory in June, Western Australia in October and South Australia in November and The Leukaemia Foundation and Bridgestone Australia hope participants will reach an impressive $1 million fundraising target.

Leukaemia Foundation General Manager SA/NT Simon Matthias said he was thrilled Bridgestone Australia’s support of the event would continue.

“As well as securing vital funds, the leisure cruise fundraising initiative helps raise awareness about leukaemia, lymphoma and myeloma in regional areas. Bridgestone’s involvement makes it possible for us to do this and we’re very grateful.”

For more information and to register for the 2015 event go to www.aussiemusclecarrun.com

RF Limited (MRF), India’s largest tyre manufacturer has announced it is to be a global partner to the ICC Cricket World Cup (CWC) 2015 as one of the lead sponsors.

As a global partner, MRF will have access to multiple branding opportunities at all game venues during the Cricket World Cup and at other promotional events held by the ICC across the world.

“This is a historic moment for MRF and this association is a testimony to our commitment for Cricket and its spirit,” said Mr. K M Mammen, Chairman and Managing Director, MRF Limited. “It is a matter of pride to be associated with the ICC Cricket World Cup 2015 which is the pinnacle of one-day cricket. This event will be followed by millions of passionate fans not only in India but all over the world.”

“The ICC is delighted to welcome MRF on board as a global partner for the ICC Cricket World Cup 2015, through which the brand will reach consumers across the world,” said ICC Chairman, Mr. Narayanaswami Srinivasan.

MRF has had a strong association with Cricket for over 27 years with many leading names, including Sachin Tendulkar and Brian Lara, brand ambassadors for the company. MRF has, the company says, contributed significantly to the development of the game in the subcontinent over the years through several initiatives, including its MRF Pace Foundation – an organisation created to develop the skills of promising young cricketers.

“This is a strong tribute to our passion and ICC’s trust in our ability to take Cricket to the next level,” said Mr Koshy Varghese, Executive Vice-President, Marketing at MRF Limited.

Timberland and Omni United launch tyre partnership G

lobal lifestyle brand Timberland and tyre manufacturer and distributor Omni United are to collaborate on a co-branded line of tyres under the Timberland and Radar Tires brands. Timberland Tires will be the first tyres purposely designed to be recycled into footwear outsoles after their journey on the road is complete.

“Our partnership with Omni United marks a new day for the tyre and footwear industries,” said Stewart Whitney, president of Timberland.

“An outdoor lifestyle brand and an automotive industry leader may, at first blush, seem unlikely partners - yet our shared values have given birth to tyres that express a lifestyle, deliver performance and safety, and prove that sustainability can be so much more than a theory. It’s this kind of cross-industry collaboration that’s fueling real change and innovation in the marketplace.”

The companies say that Timberland Tires represent a new model in tyre innovation: a sustainable, tyre-to-shoe lifecycle. Positioned at the premium end of the market, the tyres will be made in the US and feature a rubber formulation that is appropriate for the recycling of the tyres at the end of their

President and CEO of Omni United, G.S. Sareen

useful life into Timberland shoes.

“Omni United and Timberland are taking an entirely different view of sustainability by designing Timberland Tires for a second life from the outset. That is one of the reasons why establishing a take-back and recycling program before the first tyre is sold - and choosing an appropriate rubber formulation for recycling the tyres into footwear - is so critical,” said G.S. Sareen, president and CEO of Omni United. “Our intent is to capture every worn Timberland Tire and recycle it for a second life, so none is used as fuel or ends up in a landfill.”

The companies have established an industry-first tyre return/chain of custody process, to ensure the

tyres go directly to dedicated North American recycling facilities to begin their path toward a second life as part of a Timberland product.

The companies say that retailers will set aside used Timberland Tires for recycling after consumers purchase new tyres and the used tyres will then be recycled into crumb rubber and then sheet rubber for shipment to Timberland outsole manufacturers.

The Timberland Tires product line includes three categories. The Timberland CROSS tyre (for small SUVs and crossover vehicles) will be available in April 2015; the Timberland A/T tyre (for trucks and large SUVs) will be available in July 2015, and the Timberland TOUR tyre (for cars) will be launched in 2016. Combined, the Timberland Tires portfolio will have more than 90 sizes covering about 75 percent of the North American passenger vehicle market.

With warranties targeting 80,000 to 130,000 kilometres depending on tyre model, Timberland and Omni United anticipate that the first lot of returned Timberland Tires will be ready for recycling in late 2017.

For more information about Timberland Tires, visit www.timberlandtires.com

Hankook Tyre renews with A-League for Season 10

H

ankook Tyre Australia has renewed its Football Federation Australia Hyundai A-League partnership.

Now entering its tenth season, the Hyundai A-League has established itself as a prominent and growing part of Australian sporting culture.

“The Hankook partnership with the A-League was a resounding success last season,” said Hankook Tyre Australia Managing Director Paul Park. “To see the sport’s growth, and with Hankook an integral partner, we are proud to renew the association and look forward to an even stronger 10th season.”

The Brisbane Roar’s success has

FFA’s David Gallop with Hankook Manag

ing Director Paul Park

spilled over to record-setting club member numbers, with the 2011, 2012 and 2014 premiers achieving more than 10,000 memberships pre-season, with Melbourne Victory (19,000) and Western Sydney Wanderers (18,000)

and Sydney FC (10,000) the leaders in numbers and growth.

Furthermore, the Wanderers have created even more exposure with their success in the AFC Champions League. Further boosting the sport’s profile, Australia will host the Asian Cup in 2015.

FFA chief executive David Gallop suggested at the season launch in October that he expects A-League attendance will break the two million barrier for the first time this season, in conjunction with Friday night games broadcast live on SBS. 15

Andrew Moffatt

THE ATD INTERVIEW Andrew Moffatt is the Managing Director of Bridgestone Australia and New Zealand.

A 20-year veteran with the company, he occupied several senior positions within the business before taking the top job in 2013. ATD talked to Mr Moffatt about the company, the industry and working towards continued success ATD: Bridgestone is the largest tyre producer in the world and has also been ranked as the 2014’s most valuable tyre brand by marketing group Brand Finance. To what can you attribute that success?

AM: Our success is a result of customers coming to know

and trust our unmatched value proposition. Worldwide, Bridgestone is committed to research and development (R&D) and is always striving for better safety and quality. We are focussed on listening to the voices of consumers and designing products to suit their changing needs and, when delivering these products and services, we offer superior customer service.

“You’re in safe hands with Bridgestone” really encapsulates what Bridgestone Australia is all about. In what is a very competitive market, we ask Australians to trust the Bridgestone brand. Not just in terms of the quality, safety and performance of our products but also the service and support we provide our customers across the country. Customers keep coming back to Bridgestone because they trust us to provide value – through our products that will perform well and last a long time. It’s this trust that earned us the title of Australia’s Most Trusted Tyre Brand from Reader’s Digest earlier this year.

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ATD: The vehicles people drive are changing. Hybrids and all-electric cars are already here and, perhaps, fully autonomous vehicles are on their way. How important is it to collaborate with vehicle manufacturers to ensure tyres complement and enhance the abilities of these new vehicles?

AM: As an Original Equipment (OE) tyre supplier, we work

closely with manufacturers during the design and build phases of their new vehicles. Each vehicle is different and we recognise this by matching manufacturers with quality products that meet and exceed their design requirements. With such an extensive portfolio of products and a longstanding commitment to R&D we pride ourselves on the range of Bridgestone options we have available to vehicle manufacturers.

ATD: Given these changes, where do you see the tyre manufacturing industry focusing in the next decade?

AM: We acknowledge that the transportation industry has a

significant impact on the environment, particularly in terms of resource consumption and CO2 emissions. At Bridgestone we believe environmental product development should be,

ABOUT ANDREW MOFFATT ANDREW MOFFATT was appointed to the role of Managing Director for Bridgestone Australia and New Zealand on January 1, 2013.

Since Bridgestone Corporation Japan entered the Australian market in 1980, Mr Moffatt is the first local Managing Director to be appointed to oversee the company’s Australian and New Zealand operations.

Having been with the Company for over 20 years, he has significant industry experience and has been a Board Director since 1997.

Mr Moffatt joined Bridgestone Australia Ltd. in 1993 and was originally responsible for its accounting, finance, credit and information systems functions. He was appointed Executive Director Finance in January 1997 and Senior Executive Director in 2009, prior to taking up his current role of Managing Director.

Bridgestone Australia and New Zealand has revenue of around AUD$700M and employs 1,600 people. The company operates more than 100 company store locations, plus the manufacturing of Bandag Retreads in Brisbane.

The Bridgestone Dueler All Terrain 697 for example was developed specifically for Australian 4WDing enthusiasts. Designed to withstand the country’s unique outback terrain it was tested exhaustively in the laboratory and under harsh Australian driving conditions.

In terms of popularity, Australia has the biggest market for the Bridgestone Potenza Adrenalin RE002 – our street sport tyre renowned for its sharp, responsive handling.

In exciting news for Australian motorists, there are more developments planned for this range in 2015 – so stay tuned.

“You’re in safe hands with Bridgestone” really encapsulates what Bridgestone Australia is all about. In what is a very competitive market, we ask Australians to trust the Bridgestone brand”

ATD: Being ‘eco-friendly’ is important not only for the environment but can also be a consideration the consumer makes when buying products.

What initiatives does Bridgestone take to be ‘eco-friendly’ in its manufacturing processes and when considering the impact of ‘end-of-life’ tyres?

AM: We aim to demonstrate environmental awareness in all areas of the business, from our Bandag-branded retreads to our commitment to the proper disposal of end-of-life tyres.

Tyre retreading is a highly practical and efficient form of recycling as it uses 70% less energy than if making a new tyre, significantly less oil and reuses approximately 75% of

continued page 18 and will be, a focus for the tyre manufacturing industry moving forward. When it comes to tyre design and development we are constantly committed to developing products that not only cut down on fuel consumption and associated carbon emissions but which reduce the overall environmental impact of the entire tyre production and lifecycle. As part of our long-term environmental vision which will guide our manufacturing activities into the future, the entire Bridgestone Group is looking to achieve the commitment of using 100% sustainable materials in our tyre manufacturing for 2050 and beyond.

ATD: Are there tyres within the Bridgestone product range that are specific to Australia or that have proven more popular here than elsewhere?

AM: The tyre market is becoming increasingly competitive and while the cheap brands attempting to enter the Australian market may compete on price, ultimately they deliver an inferior product to the consumer that isn’t suitable for Australian roads. Making sure our tyres are suitable for Australian conditions is extremely important to ensure we never compromise on safety.

Bridgestone Dueler All Terrain 697

17

MotoGP. As the needs of consumers change, the original tyre material. Our Bandag plant at Wacol also makes use of rainwater our involvement in motorsports globally harvesting, reducing its reliance on mains is reflecting that. For example, we are water. By using our Bandag retreads, increasingly getting behind unique companies are saving thousands of motorsport initiatives such as the World truck tyres from entering the waste Solar Challenge. Events like this stream every year and are also have really driven the development saving precious raw materials. of our products – including our We have invested significantly Ecopia tyres and ologic technology in the development of the – inspiring us to innovate and Bridgestone Ecopia products for create tyres that are safer and passenger vehicles and trucks. more eco-friendly for all users.

These low-rolling resistance products are continuing to rise ATD: The 300th Bridgestone retail store in popularity as people realise has recently opened, marking an expanding their environmental and financial presence within the community. The Bridgestone benefits. Ecopia tyres reduce fuel Select concept was launched in 2006 – can consumption and, therefore, CO2 emissions you explain the idea behind the store concept, and cut overall running costs for end users. and its success. Is further expansion expected In terms of end-of-life tyres, we certainly acknowledge Bridgestone Ecopia EP500 or are other developments on the horizon? with ologic technology that Bridgestone, as a producer and industry leader, AM: In 2005 we noticed a gap in the market and has a significant role to play to help stop illegal dumping. decided to take action and revolutionise the industry. Informed We have made it mandatory for our retail outlets to use a by market research, we developed a retail model with a strong member of the Australian Tyre Recyclers Association (ATRA) customer focus. Committed to making stores more appealing to to undertake responsible and correct waste tyre removal. female customers, as well as more consumer friendly in general, we introduced the first tyre-free showroom in Australia.

ATD: Bridgestone has a long history in the area of motorsport.

For us, the 300th franchise and license store milestone How important is that relationship, not only in proving the company’s highlights the strength of not only the Bridgestone brand but skill in developing racing tyres but in the development of road tyres? our Family Channel network. It’s heartening to know that AM: Bridgestone has a long and proud racing pedigree, franchisees understand the power of the Bridgestone brand, through our deep involvement with Formula One and continue to respect our unique business proposition and want to work with us to deliver an outstanding customer experience.

One of our most successful additions to the Bridgestone Select model has been the Auto Service program, which has made us a ‘one stop shop’ and enhanced the profitability of our stores. We are approaching 100 stores in our network that now offer the Auto Service program and are looking to continue this growth.

“In terms of our retail network, we offer the most comprehensive package including technical and sales support, Auto Service, access to exclusive products and advanced sales and marketing programs”

ATD: Bridgestone was recently awarded the Innovation Supplier Award from BMW for its ologic tyre technology, developed for the i3 electric car. How important is R&D, what sort of investment does the company make in R&D programs, and are there concepts and innovations on the horizon that we might see make it onto our roads?

AM: We have enjoyed a longstanding

The staff of Bridgestone’s Head Office in Eastwood, South Australia

18

partnership with BMW and were extremely proud to be chosen by them to develop a range of tyres for the revolutionary i3 electric vehicle. The R&D team have put all their technological and engineering knowhow into developing a tyre that suits BMW’s vision for a sustainable future. BMW needed more than just a new tyre – they needed an entirely new concept – and our answer came in the form of the ologic technology, which delivers significant improvements in aerodynamics and rolling resistance, while still offering outstanding grip in wet weather conditions.

Each year Bridgestone invests more than AUD$800m in R&D globally. Thousands of hours are spent testing and refining our tyres using cutting edge technology and it’s for this reason that we continue to surpass

“For us, the 300th franchise and license store milestone highlights the strength of not only the Bridgestone brand but our Family Channel network” global safety standards. There are always new concepts being developed and innovations on the horizon to ensure our customers are in the safest hands possible when on the road.

ATD: What is it that sets Bridgestone Australia apart from its competitors?

AM: Bridgestone is a globally recognised brand, a world-

leader in R&D and our commitment to safety is unrivalled.

We make our customers a promise that they can rely on us at every step of their journey and we work to keep that promise every day. This extends from the in store experience we offer our retail customers to the support services we offer our fleet customers. The strength of our relationship with our customers and being Australia’s Most Trusted Tyre Brand is certainly something that sets us apart.

Something else that distinguishes us is that we have made huge investments in our Australian operations.

We currently have more than 800 employees, 300plus franchise and license stores and more than 20 company-owned stores across Australia.

In terms of our retail network, we offer the most comprehensive package including technical and sales support, Auto Service, access to exclusive products and advanced sales and marketing programs. We have always been at the forefront of change, and it’s our willingness to listen to what both Bridgestone customers and franchisees want that has helped secure our market leading position.

ATD: What is your goal for Bridgestone Australia?

What does the future hold for the company?

AM: Our corporate social responsibility ventures will

continue to be a key focus for the company, working hand in hand with society through our relationship with the Leukaemia Foundation and in our efforts to strive for better management of waste tyres on an industry level. We’re passionate about all aspects of environmental sustainability, and want to lead the way in this area.

On a global scale, Bridgestone has been named the official tyre of the Olympic Games from 2018 until 2024 and we are extremely excited about the opportunities this will create for us here at Bridgestone Australia.

Bridgestone Australia is currently number one in the industry and we intend to remain number one by continuing to listen to the needs of our customers and franchisees and adapting to the changing marketplace. We have planned for sustained growth and are in a strong position to continue growing and supporting our dealer network. The successful rollout of the Auto Service program has already helped our stores broaden their business base and we are constantly looking at ways to provide our dealers with opportunities for growth – because when they prosper, we prosper.

I am very confident in the future of Bridgestone Australia and am looking forward to further success in 2015.

Scott Brereton and Leah Beaumont, owners of Bridgestone’s 300th franchise and license

store

BRIDGESTONE REACHES 300 STORES MILESTONE BRIDGESTONE’S RETAIL NETWORK has gone from strength to strength since refreshing its offering, with the company recently reaching 300 franchise and license stores in Australia.

The company’s franchise business began with Bridgestone Tyre Centres in 1986 and expanded in 2006 with the launch of Bridgestone Select franchised stores and licensed Bridgestone Service Centres.

Managing Director Andrew Moffatt said the milestone highlights the strength of the brand and the Bridgestone franchise network.

“Being associated with the industry’s strongest brand is a good start but if that brand is leveraged through a truly great franchise system, it becomes an unbeatable combination,” said Mr Moffatt.

“It’s heartening to know that franchisees understand the power of the Bridgestone brand, continue to respect our unique business proposition and want to work with us to deliver an outstanding customer experience.”

Eight years ago Bridgestone committed to making stores more consumer friendly – particularly for female customers – and launched the Bridgestone Select model. In doing so, the Company became the first major tyre retailer to introduce a tyre-free showroom.

Since its inception the Bridgestone Select model has continued to evolve. A core component of its success is its ability to offer consumers a one-stop-shop for all their tyre and auto servicing needs.

“The Auto Service program allows franchisees to engage with their customers more regularly throughout the year, improving customer loyalty and retention and enhancing the profitability of our stores,” said Mr Moffatt.

“We are approaching 100 stores in our network that now offer Auto Service and this is continually growing.”

Scott Brereton, owner of the 300th store – Bridgestone Select Grafton – said the Bridgestone Select model offers a better experience for customers and more support for franchisees.

“From a customer point of view the Bridgestone Select concept is miles ahead. It looks friendlier, more professional – it’s an easier way to do business,” said Scott.

“From a franchisee point of view, the support offered is great.

There are parameters in place to look out for you and mechanical, retail and management teams behind you supporting your store.”

Mr Moffatt said Bridgestone was extremely proud to have reached 300 franchise and license stores.

“We truly believe our network is the best in the industry, with processes and systems honed over 30 years of retailing in Australia,” said Mr Moffatt.

“As it has evolved, our franchise network has continued to raise the bar for the Australian tyre industry and we’re confident 2015 will see another strong year of growth.”

The now 300-strong franchise and license network consists of 139 Bridgestone Select stores, 148 Bridgestone Service Centres and 13 Bridgestone Tyre Centres.

19

AUTO NEWS

Ferrari debuts the FXX K T his is the Ferrari FXX K. An evolution of Ferrari’s first hybrid model, LaFerrari, the K in the new car’s name refers to the KERS kinetic energy recovery technology used to boost performance on the track.

With a 6.3-litre V12 generating 848bhp and 187bhp from the electric motor the total output of 1035bhp is an astonishing amount of grunt.

The company says the FXX K features new camshafts and a modified valve train with mechanical rather than hydraulic tappets. The intake manifolds have been redesigned and given a special type of polishing treatment. The exhaust system has been modified as its silencers have been eliminated.

Other innovations include a host of aerodynamic features gleaned from the company’s experience in racing in the World Endurance Championships GT category resulting in up to a 50 per cent improvement in downforce.

The FXX K also deploys some pretty slick rubber, using Pirelli tyres complete with sensors that monitor longitudinal, lateral and radial acceleration, as well as temperature and pressure.

This, the company says, ensures an accurate analysis of the interaction between the tyre and track surface, providing even more vital data to enable the traction control system to guarantee maximum performance.

20

Ferrari FXX K

Aston Martin’s new Bond car

A

ston Martin together with EON Productions, the producers of the James Bond film franchise, unveiled Bond’s stunning new car, the Aston Martin DB10, on the 007 stage at Pinewood Studios in the UK in December.

The luxury British sports car brand said the new car will be a model developed specifically for the film and built in-house by the brand’s design and engineering teams.

Led by Aston Martin Chief Creative Officer, Marek Reichman, the design team worked closely with the film’s director, Sam Mendes, to create the ultimate car for the world’s most famous spy.

Celebrating the brand’s half century with Bond, which started with the iconic DB5, the DB10 gives a glimpse to the future design direction for the next generation of Aston Martins.

“In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond,” said Dr Andy Palmer, CEO of Aston Martin.

“To be partnering once again with

Aston Martin DB10

EON Productions is great news for this company and for everyone around the world that loves to see Bond at the wheel of an Aston Martin.

“I’m incredibly proud of everyone in the team who have brought this special project from concept to reality.”

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Spectre is due for general release on 6 November 2015.

‘X-Men’ inspired Kia Sorento to debut at the Australian Open 2015

K

ia Motors has collaborated with 20th Century Fox Home Entertainment to promote the feature film X-Men: Days of Future Past on Blu-ray, DVD and Digital HD and Kia’s sponsorship of the Australian Open 2015.

The partnership with Fox will see the unveiling of a special X-Meninspired all-new Kia Sorento one week before the first major tennis championship of 2015 – with Kia’s ‘superhuman’ brand ambassador, tennis star Rafael Nadal, revealing the car.

After its unveiling, the ‘Kia X-Car’ will be on show at Melbourne Park throughout the tournament, which takes place from 19 January to 1 February 2015.

The car will then be showcased in various international motor shows for the fans.

21

PRODUCTS

ZF launches new shock absorbers T he ZF Group has launched a new modular shock absorber generation, initially developed for the automotive aftermarket.

The company says the innovative manufacturing process of the shock absorber, which involves neither welding nor painting, boasts numerous advantages over traditional production methods.

Instead of being painted, the shock absorber is completely galvanized, even in the smallest joint gaps, which provides the ultimate in corrosion protection.

Moreover, the individual components are joined without welding seams, which is enabled by a joining technology that is being used in shock absorber production for the first time.

“We use punch riveting in this process, for instance to secure the lower fastening bracket and the stabilizer bracket to the damper tube,” explains Andreas Koster, project manager in ZF’s Suspension Technology business unit.

“Even though the process is not entirely new in automotive engineering, it was previously mostly restricted to the joining of flat sheet-metal components, for instance of bodies.

“We have now successfully adapted the technology

22

for round shock absorber components, complying with the strictest quality standards.”

Further to this, the container tube and bottom are permanently joined through a special pressure forming process.

After thorough analyses, these new production processes proved an ideal solution to apply the modular system to shock absorbers.

This makes it much easier and more resource-efficient to implement additional vehicle applications.

Featuring development know-how from across the ZF Group, the new units will be available to the public on a spare parts basis before being fitted to new cars from factory.

“This highlights the significance we place on supplying our aftermarket customers with high-quality, state-of-the-art products at all times,” says Dr. Ulrich Walz, Member of the Board of Directors, ZF Services.

Initially, ZF Services will be offering the modular shock absorber for vehicles in the subcompact car segment.

When the shock absorbers become available in Australia, they will be available through ZF Services Australia, with further information available at www.zf.com/au

Ryco 4WD Filter Service Kits now cover 1.13m vehicles

F

ollowing on from an initial release in September, Ryco’s specially designed 4WD Filter Service Kit program has been expanded to now cover more than 1.13m 4WD vehicles in Australia. The company say that mechanics can be confident they have all the filters required such as replacement engine oil filter, air filter, fuel filter plus a cabin air filter where applicable.

For the outback traveller the 4WD Filter Kits from Ryco provide peace of mind on long extended trips knowing that both vehicle and passengers are protected in the extreme conditions due to their high dust holding capacity and that all replacement filters are contained in the kit when required, no matter where you are.

As part of the extended program, five new kits have been added to the range covering popular Toyota, Nissan, Mazda and Ford Ranger applications. Each kit contains details of the products and their important features and benefits.

Ryco 4WD Service Kits are available from Ryco stockists throughout Australia and New Zealand.

Full applications listings are available at www.rycofilters.com.au/products/4wd

The work shoe gets a work out T he original work boot has received an innovative makeover with the introduction of KingGee’s Comp-Tec Safety Shoe, a sports inspired shoe with the protection of a composite safety toe.

Combining the comfort, light weight and breathability of a runner, with the protection of a heavy duty safety toe, the new Comp-Tec Safety Shoe is the ideal footwear for men and women requiring a flexible alternative to a safety boot.

With its shock absorbing dual density midsole, abrasion resistant PU trims, breathable mesh upper, removable contoured PU and gel footbed, the Comp-Tec Safety Shoe has been specially designed to provide ultimate comfort and to highlight the agility of

Snap-On tools’ tough performer

S

nap-on Tools has launched its new CDRA8850H 1/2” 18V Lithium Cordless Hammer Drill.

With a longer running time and the same great performance, the company says the CDRA8850H will make technicians more productive and efficient in the workshop.

The sturdy hammer drill has been designed to maximise performance,

“During racing, we’re standing anywhere between 12-14 hours a day so it’s vital to wear comfortable shoes, and given the nature of our working environment it is compulsory our feet are adequately protected too”

with the new 4.0Ah lithium battery lasting 33 per cent longer than previous models.

“The Snap-on 8850H has the features to make it more productive and powerful than ever, so it works long and hard, all day,” said Adam Scott, Product Manager for Snap-on Tools Australia and New Zealand.

“But it feels easy to use, thanks to the cushion grip and ergonomic design. It’s built tough, but it’s not tough on the user.”

As well as the longer life batteries, the CDRA8850H features 1/2” single sleeve

this new range, KingGee has become the official footwear partner of the Ford Performance Racing team (FPR) – ensuring Team Manager Chris O’Toole and his FPR associates are track-ready wearing the Comp-Tec Safety Shoe.

“During racing, we’re standing anywhere between 12-14 hours a day so it’s vital to wear comfortable shoes, and given the nature of our working environment it is compulsory our feet are adequately protected too. The CompTec shoes are light, airy and allow our team to concentrate on our on-track goal of winning!” said Chris O’Toole.

Pacific Brands Workwear Marketing Manager, Nadia Zaffino added, “We’re constantly looking at new and innovative ways to meet the changing needs of workers and the industry and we’re delighted to introduce the Comp-Tec range as our first move into the sports-inspired safety shoe market.”

The KingGee Comp-Tec Safety Shoe is available in Black/Lime and Black/Orange in UK sizes 6 – 13, and comes with a bonus pair of fluorescent laces. Retail price is $100.00. Purchase online at www.kinggee.com.au or from one of KingGee’s national stockists.

To see the FPR team in action wearing KingGee Comp-Tec footwear, simply visit https://www.facebook.com/kinggeeofficial steel chuck with carbide jaws, heavy duty gearing designed for metal drilling, digital microprocessor controlled variable speed switch, 22 position clutch with 2 speed gearbox, Super bright 1 watt LED illuminates work area and stainless steel motor screen which keeps debris out of motor to extend tool life.

Visit www.snapontools.com.au for more information.

23

MOTORSPORTS

Hamilton takes F1 Cham L ewis Hamilton secured the Formula One championship with victory in the last race of the season in Abu Dhabi in November.

The Briton, driving for Mercedes, drove faultlessly to claim his 11th win of the season and with it his second world drivers’ crown.

Hamilton grabbed the lead from his teammate, Nico Rosberg, at the start of the race and controlled things from that point forward, holding off the challenge of Rosberg - who faded to finish 14th after encountering problems with his Mercedes – and Felipe Massa, who guided his Williams to a strong second place finish just 2.5 seconds behind Hamilton.

For Australian fans, Daniel Ricciardo finished the race in a strong fourth after starting from pit lane because stewards determined there were technical problems with his car.

Hamilton described winning the race, and his second F1 crown, as ‘the greatest day of my life’,

24

claiming it to be even more special than his first championshipwinning season in 2008.

“The feeling I have now is way, way past that and above and beyond,” he said. “It’s the greatest

feeling ever. I’m grateful to God, I’m grateful for my car finishing and really, to everyone, thank you.”

The Abu Dhabi GP was the culmination of a watershed year for Formula One.

“It’s the greatest feeling ever. I’m grateful to God, I’m grateful for my car finishing and really, to everyone, thank you.”

DRIVERS STANDINGS

CONSTRUCTORS STANDING

01

Lewis Hamilton

384

01

Mercedes

701

02

Nico Rosberg

317

02

Red Bull Racing-Renault

405

03

Daniel Ricciardo

238

03

Williams-Mercedes

320

04

Valtteri Bottas

186

04

Ferrari

216

05

Sebastian Vettel

167

05

McLaren-Mercedes

181

mpionship The normally aspirated 2.4-litre V8 engines of previous years were replaced by new 1.6-litre turbocharged V6 power units with Energy Recovery systems (ERS) with teams having to complete races on 100 kg of fuel - around 30 percent less than in 2013 – and being allowed to use only five engines per season rather than eight.

New engines and power systems meant new car designs, new thinking and new strategies and it was Mercedes and their drivers Hamilton and Rosberg who seemed to adapt to the changes most fully, racking up 16 wins from the 19 races (Hamilton taking 11 wins to Rosberg’s 5). Apart from the Mercedes pair only Daniel Ricciardo, in what was one of the great debut seasons, was to be victorious this season, with the Aussie taking wins for the Red Bull Racing-Renault team in Canada, Hungary and Belgium.

The battle between Hamilton and Rosberg was often a tense one throughout the season, particularly following the Belgian Grand Prix during which the pair collided with Rosberg clipping Hamilton’s left rear tyre – an incident that forced him to retire from the race. Hamilton would, however, take out six of the next seven races.

Daniel Ricciardo

RICCIARDO’S SENSATIONAL SEASON The revelation of the season must be the performances of Daniel Ricciardo.

The young Australian took over the seat in the Red Bull team from another Aussie, Mark Webber, at the start of the season and never looked back.

Though it might have been expected that Ricciardo would play second fiddle to his teammate, four-time world champion Sebastian Vettel, it was Ricciardo who consistently outperformed his more illustrious partner finishing second in the season’s opening race in Melbourne (though he was subsequently excluded for ‘fuel flow rate abnormalities), fourth in Bahrain

F1 AND PIRELLI: HOW IT CHANGED 2013 TO 2014 “In accordance with our brief, this year’s new rules with turbocharging and increased torque prompted the need for more consistent and predictable tyres, leading to the same average number of pit stops per race (2 or 3),” says Paul Hembery, Pirelli Motorsport Director. “Once more, Pirelli was able to fulfill the brief and help enhance the racing.”

LONGEST STINT KMS

TYRES USED (SETS)

2013

2014

316

83

Kms

30,950

9,139

Average kms per set

96.94

110.10

720

378

Kms

68,815

36,521

Average kms per set

95.57

96.61

135

463

Kms

6,330

43,239

Average kms per set

46.88

93.38

152

177

Used sets

Used sets

Orange hard

Austin 259

Monza 202

White medium

India 261

Russia 304

Abu Dhabi 150

Austria 237

Yellow soft

Monaco 150

Monaco 203

Used sets

PIT STOPS Average pit stops per race

2013

2014

+1.08

+99.18

Red supersoft

51

44

Race with most pit stops *

Spain 80

Bahrain 58

Used sets

Race with least pit stops **

Monza 24

Monza 23

Kms

10,002

11,571

Average kms per set

65.80

65.37

* just dry races ** all the races

+12.41

White medium

2014

Red supersoft

%

Orange hard

2013

Yellow soft

and China and third in Spain and Monaco before scoring a sensational first victory in Canada. He would go on to take his second victory four races later in Hungary and capitalise on the contact between Hamilton and Rosberg in Belgium to take his third win.

While the title fight between Hamilton and Rosberg may have gone to the wire in Abu Dhabi, Ricciardo’s trio of wins, plus podium finishes in Spain, Monaco, Britain, Singapore and the United States, left him clear in third place in the standings – an amazing achievement for a ‘rookie’.

“This year was a big step forward in my career, a big step in the direction I wanted it to go in,” he said. “Obviously the Mercedes were dominant, but I was able to score the only other three wins of the season, so that was a big year for me.

“Deep down I always believed that I could do it and that if I had the equipment and the opportunity I could do it,” said Ricciardo, speaking to Formula1.com. “But looking back on it, looking at Mercedes domination and for me to be the only driver that broke that, that surprised me a little bit.

“I won’t settle for anything else now.

Once you make one step you want to keep making more. I’m sure Mercedes are going to very quick again next year, but the gap’s there for us to close.

Hopefully we can do that.”

-0.66 25

MOTORSPORTS

Toyota Hybrid Power wins Wo

Toyota wins the drivers’ and manufacturers’ titles in the World Endurance Championship

T

oyota took a hybrid-powered victory to become world champions in the World Endurance Championship (WEC).

Second and fourth places in the season’s eighth and final race at the Interlagos racing circuit in Brazil on the last day of November were enough to extend Toyota’s overall lead in the manufacturers’ championship and cement its first global motorsport crown in 15 years.

“Toyota has become the first Japanese manufacturer to win the WEC title since the sports-car series began in 1953.”

Mark Webber survives horror smash

P

orsche factory works driver Mark Webber spent the night in a local hospital in São Paulo, Brazil, after a heavy crash in the last half-hour of the six-hour race. He sustained bruising and concussion after a collision with the Ferarri of Matteo Cressoni ended with Webber smashing into a barrier and sliding across the track, his Porsche 919 Hybrid completely wrecked.

“I’m quite sore this morning, am pretty bruised and have got a stinking headache,” said Webber the following morning 26

from hospital. “I’ve got no recollection of the accident or how it happened. The team is looking into the details to find out more. Thanks to the medical team at the track and here at the hospital, who did a great job and are looking after me very well.”

“On a positive note, it’s great that the boys in the number 14 car managed to bring home the victory, which is a fantastic way to finish off the season. I’m already looking forward to getting out there again next year.”

Toyota Racing’s two-car TS040 Hybrid team triumphed with a season that included setting four pole positions, winning five of the eight rounds, gaining 12 podium finishes, setting the fastest lap in four races and claiming 1-2 finishes three times.

As a result, Toyota has become the first Japanese manufacturer to win the WEC title since the sports-car series began in 1953. Its previous global manufacturers’ title was the

World Championship Bird soars to maiden FormulaE win

S

World champions (l-r) - Toyota drivers Alex Wurz, Anthony Davidson, Stéphane Sarrazin, Mike Conway and Sébastien Buemi celebrate in Brazil

“Toyota will use these experiences in the FIA World Endurance Championship to help revolutionise hybrid technology and to help make ever-better cars that delight people around the world.”

World Rally championship in 1999.

Toyota also claimed the 2014 drivers’ championship with Anthony Davidson and Sébastien Buemi, who had clinched the title in the previous race.

Toyota Motor Corporation president Akio Toyoda, paying tribute to the drivers, team and supporters, said he was overjoyed to win the two titles and vowed to use the company’s motorsport experience to improve its road cars.

“Toyota will use these experiences in the FIA World Endurance Championship to help revolutionise hybrid technology and to help make ever-better cars that delight people around the world,” Mr Toyoda said.

The final race ended under safety-car conditions after Mark Webber, driving the Porsche 919 hybrid car, was caught up in a spectacular accident which also involved the Ferrari of Matteo Cressoni.

Toyota Team president Yoshiaki Kinoshita said winning the manufacturers’ and driver’s world championships was one of the company’s biggest motorsport achievements.

He paid tribute to Toyota’s WEC rivals Audi and Porsche, describing them as strong competitors with an incredible history in endurance racing.

“This makes our achievement even more valuable to us,” he said.

“We will enjoy this moment, but immediately we will be working hard to retain our titles in 2015.”

am Bird cruised to victory in the 2014 FIA Formula E Capital Management Putrajaya ePrix in Malaysia in November with the Virgin Racing driver crossing the line to pick up 25 points and clinch his maiden ePrix win.

Bird dedicated his win to former GP2 team-mate Jules Bianchi, who was severely injured in the Japanese F1 Grand Prix: “I have to dedicate this win to a good friend of mine who is very ill. It’s very sad what’s happened to him and this one is for Jules. The weekend went really well, we were quick from the first outing and we were quickest in practice.

Qualifying didn’t quite go our way as I think we were not in the best group for doing a fast lap time but we put that right in the race. The first stint I was able to get a very good gap which meant we could take it easy and not make any silly mistakes.”

Audi Sport ABT driver Lucas di Grassi and e.dams-Renault’s Sebastien Buemi both managed to fight their way through the field to stand on the podium despite starting at the back of the grid.

Bird’s win means he moves up to second place in the championship standings just three points behind Beijing race-winner di Grassi.

Nicolas Prost continued the strong form he showed in qualifying to finish fourth. The Frenchman started from 11th position after carrying over a 10-place grid penalty for causing an avoidable collision in the previous race in Beijing.

Oriol Servia, who inherited pole position, made a good getaway but was soon overtaken by Bird, who pulled off a well-judged move before streaking away to victory.

27

MOTORSPORTS

Whincup hits it for six A

lthough the rain came thumping down with such ferocity and in such volume that the final race of the V8 Supercar season – the Sydney NRMA 500 – had to be halted after only 44 of a scheduled 74 laps, nothing could dampen the euphoria and celebrations for Championship winner Jamie Whincup.

It is the sixth V8 title in seven years for the Melbourne-born Whincup, who had entered the race knowing he had already secured the Championship by winning the previous race at Philip Island. The sixth title sets him apart from everyone else in the sports long history, and at just 31 years old, he is young enough to keep piling on the recordbreaking achievements.

He already has the record for most pole positions (62), and is just a few races

shy of taking the number one spot on the ‘league’ tables for race wins (he has 89 – currently worthy of fourth place behind leader Craig Lowndes who has 97). It’s no wonder that he is coming

to be regarded as perhaps the greatest driver in Australian motorsport.

“I know this moment won’t last forever, I’m in a very critical and amazing part of my life - it could be

DRIVERS STANDINGS

Ford to leave V8 Championship

F

ord Australia is pulling out of V8 Supercar racing from the end of the 2015 season.

V8Supercars.com reports that Ford will have a reduced commercial arrangement next season with the team currently known as Ford Performance Racing (FPR), but will cease all involvement beyond that.

It’s a shock to the system for V8 Supercar fans who, for decades, have enjoyed the rivalry between the Ford and Holden brands on the nation’s racetracks.

However, with Ford announcing the closure of its manufacturing operations in

28

2016, news of the exit from the V8s may not be such a surprise.

FPR (aka Prodrive Racing (Australia)) has acted as Ford Australia’s primary manufacturer team since 2003 and currently runs cars for Chas Mostert and Mark Winterbottom.

“Ford Australia’s decision to not extend its commercial relationship with our team beyond the end of next season is extremely disappointing for our large and loyal fan base, but as a business this decision now allows us to concentrate on our long-term future,” said PRA Chief Executive Officer, Tim Edwards in a statement about Ford’s decision.

“We have enjoyed a highlysuccessful relationship with Ford Australia with just shy of 50 race wins, 150 podiums and the last two

1

Jamie Whincup

3364

2

Shane van Gisbergen

2781

3

Mark Winterbottom

2768

4

Craig Lowndes

2659

5

Scott McLaughlin

2509

Bathurst 1000 crowns together.

“This on track success, along with the engineering and commercial strength that underpins our racing activities, provides us with a very viable business and a strong platform for our future in the sport.

“We will run the new FG X Falcon next season as planned with support from Ford, and we’ll possibly campaign the car in 2016 ahead of the major regulation changes coming from 2017.

“Now that we know where we stand we can further develop other opportunities. We have a range of options, some existing and some that were awaiting this decision, so we can now begin to explore these further.

“Whatever happens, I know our loyal fans will support our team whatever direction we take.”

the best part of my life, I’m not sure,” Whincup said after the Sydney race.

“But I’ll come out again next year and try and do what I’ve done in the last three years, keep backing up, trying to improve and riding this massive roller coaster for as long as I can.”

Though Whincup had been confirmed the Championship winner before the Sydney 500 had even begun, the race results did settle the minor placings.

Shane van Gisbergen was declared the final race winner after taking the lead just before the weather forced the safety car to intervene and, ultimately, for the race to be abandoned.

Ford’s Mark Winterbottom fell back to 19th place during the race – a position that would result in van Gisbergen pipping him to second spot in the overall championship.

Patrick Dempsey contests World Endurance Championship with Porsche

THE SYDNEY V8 WEEKEND WRAP Although the main story in Sydney was the sixth title for Whincup, there were other items of interest playing out on and off the track.

For returning V8 heavyweight Marcus Ambrose, the 2003 and 2004 champion who spent the past 9 years racing in America’s NASCAR series, the Sydney 500 was a tough first race back.

Racing the #66 Xbox DJR Falcon wildcard entry, Ambrose managed a 16th place finish after starting from 23rd on the grid.

“It has been tough weekend, no doubt about it,” he said. “The weather was a factor too, but it did allow me to experience a lot of different things and I do feel a bit more rounded after not driving these cars for 9 years. I’ve got a long way to go and I just hope the team is patient with me and we can build this thing into a winning combination.”

Ambrose will return in the 2015 season, driving for the DJR Team Penske team.

News of retirements also emerged following the Sydney event with both Greg Murphy, a four-time Bathurst winner, to retire from full-time racing to join the V8 Media team for 2015 and Russell Ingall, the seemingly ageless ‘Enforcer’, apparently following suit – the 2005 series champion using Twitter to announce that his career as a full-time driver was now over.

Patrick Dempsey

P

atrick Dempsey will tackle the 2015 motorsport season at the wheel of a Porsche 911 RSR in the World Endurance Championship (WEC), including the world famous Le Mans 24-hour race. The American actor, known to fans all over the world in his role as Dr Derek Shepherd in the US medical drama Grey’s Anatomy, is also an experienced racing driver, having competed for many years in a variety of North American series as well as taking part three times at Le Mans. Since 2013 he has been following his passion for racing as a member of the Porsche motorsport family in the American Le Mans Series and the United Sports Car Championship.

“I’m already looking forward to 2015 and I’m proud to be able to contest the entire WEC as well as Le Mans with Porsche,” said Dempsey. “Porsche’s experience in long distance racing is invaluable. Porsche was winning sports car races before I was even born. As a childhood fan of Porsche, I grew up with its successes at Le Mans, Daytona and

the Targa Florio. There are moments when I simply cannot believe that I am now a member of this great team.”

Dempsey will contest the races of the Sports Car World Endurance Championship (WEC) with the Porsche customer team Dempsey Proton Racing in the GTE-Am class. In addition to the WEC races, guest appearances in Porsche brand trophy Championships such as the Porsche Mobil 1 Supercup as support to Formula One races are also planned.

“We look forward to an exciting 2015 season with Patrick Dempsey and to the continuation of our successful partnership,” said Bernhard Maier, Porsche AG Board Member for Sales and Marketing, at the Los Angeles Auto Show. “Before he drove his first race with Porsche, the world knew him primarily as an actor. Over the last two years we’ve come to know him as a passionate race driver who embodies the professionalism and amiability that makes the Porsche motorsport family what it is. Now we are full of anticipation for more successes together.”

29

WORLD NEWS EUROPE

The ‘Carlsson’ Vredestein Ultrac Vorti

Vredestein and Carlsson develop tyre for the new C-Class

D

utch tyre manufacturer Apollo Vredestein and premier Mercedes tuner Carlsson have produced a bespoke high-performance tyre for the new Mercedes-Benz C-Class.

The Carlsson Vredestein Ultrac Vorti is a premium ultra-high performance tyre at the top end of the market. Its unique and sporty asymmetric tread pattern was developed in cooperation with the renowned Italian designer Giugiaro.

Engineers and test drivers from both companies worked closely on the tyre, which has been developed exclusively in 19-inch sizes for the C-Class. The additional Carlsson logo on the tyre sidewall serves as a unique identifier. The company says that features such as a raised ridge to provide wheel protection from light kerb damage, outstanding steering precision and a speed rating of over 300 km/h, were as important as minimal rolling noise and a compliant ride.

Emphasis was placed on handling and braking performance in all weather conditions.

Proof of concept high-speed testing took place at the ATP test facility in Papenburg, Germany, with many kilometers covered on the Nürburgring-Nordschleife, and on public roads.

The ‘Carlsson’ Vredestein Ultrac Vorti comes exclusively in 225/40ZR19 and 255/35ZR19 sizes.

30

Toyo Tire Europe debuted its new Proxes R888R track tyre at the Essen Motorshow at the beginning of December. The tyre, available during 2015, succeeds the phenomenally successful Proxes R888, a proven race winner.

Used to win many championships, most recently the 2014 Toyota Sprint Series in the UK, Proxes R888 sets a high benchmark to follow.

Produced in 32 sizes initially, the company says the new Proxes R888R takes track steering and grip to another level and with a fast warm up time, increased dry grip and sustained performance over multiple laps and heat cycles, it is the ultimate track tyre.

A rayon ‘super-high’ turn up ply on some sizes, combined with steel side plies, give the new Proxes R888R precise steering response and feedback to the driver allowing them full control of their race car to optimise its performance.

INDIA

The official opening was held in November for Yokohama’s new passenger car tyre plant completed earlier this year in India’s Haryana Bahadurgarh Industrial Estate. The opening ceremony was attended by about 200 guests, including Japan’s ambassador to India, Mr. Takeshi Yagi, representatives from automakers with production and sales networks in India, and tyre dealers from around the country.

The new plant was constructed at the production site for Yokohama Rubber’s wholly owned local subsidiary, Yokohama India Pvt. Ltd., which was established in April 2007. The plant, which began operations in July, was constructed with a total investment of ¥4.4 billion and will be able to operate at an annual production capacity of 700,000 tyres in 2015.

It will produce passenger car tyres, such as the Yokohama Earth-1 and the S.drive, for sale as replacement tyres in the Indian market.

US

In the latest expansion of its major league sponsorship roster, tyre manufacturer Maxxis will sponsor the Atlanta Braves during the 2015 season. Fans can look for Maxxis’ home plate signage during many of the Braves’ home games at the top of the first inning.

Based in Taiwan, Maxxis has its U.S. headquarters in Suwanee, Georgia, a suburb of Atlanta.

The company has long had a policy of supporting its communities in operations around the world. “Sponsoring the hometown team of our North American corporate headquarters is a win-win for us,” said Matt Clark, advertising manager for Maxxis. “We’re very excited about the upcoming season.”

An additional link between Maxxis and the Atlanta Braves is the recently signed Chien-Ming Wang, a native of Taiwan.

The Atlanta Braves are in good company on Maxxis’ roster of sponsored teams. In the U.S., Maxxis sponsors the New York Yankees and Baltimore Orioles baseball teams as well as the LA Lakers basketball team.

In the UK, the company sponsors Liverpool Football Club.

JAPAN

Cars running on Yokohama tyres have won the series championships in five of six classes of the Japanese Rally Championship, the nation’s premier rally car competition. Yokohama-equipped cars won the championships in the JN1, JN2, JN4, JN5 and JN6 classes. The company says the performance of the victorious cars was firmly based on the superior performance on gravel of Yokohama’s “ADVAN A053” rally tyres as well as the excellent stability of the “ADVAN A050” sports tyre on tarmac courses.

In the top-level JN6 class, the championship was won by the ADVAN PIAA Rally Team’s Lancer Evolution X, flashing the red and black ADVAN colors

and driven by Fumio Nutahara and Tadayoshi Sato. The team won the second and third races of the series and then wrapped up the championship before the series finale with victories in the sixth and seventh races. Not resting on its laurels, however, the team also won the final race, to finish the series with five victories in nine races. The series championship is the team’s first in five years and its ninth overall.

In the JN5 class, the team of Takuma Kamada and Hakaru Ichino secured the championship with four straight first-place finishes starting from the series’ fourth race. In the JN1 class, veteran drivers Masato Nakanishi and Yuki Mino displayed their experience, remaining ahead of the competition and secured the championship in the seventh race of the nine-event series. In the JN4 and JN2 classes, which were added to the series in 2014 to accommodate strictly regulated RPN-category vehicles, the driver teams of Genki Takeuchi/Naoki Kase (JN4) and Nobuyuki Tanaka/ Megumi Fujita (JN2) held the top spots throughout the series to capture the first crowns in the two new classes.

ITALY Pirelli has launched the 42nd edition of its famous, and traditionally risqué, calendar. Featuring 12 models, including Joan Smalls, Adriana Lima and Natalia Vodianova, the calendar was shot by famed fashion photographer Stephen Meisel.

“In my opinion”, said Meisel, “these are the key aesthetic models of today’s world. They represent the stereotypes that the fashion and star system impose upon us right now. I didn’t want to make a conceptual calendar, or link it to some particular location, but rather to create 12 posters in which women, in all their sensuality, are the absolute protagonists of 12 very different images. Since I had absolute creative freedom, I found it very exciting to play with the colours, the makeup, and the materials. It was a very rewarding experience.”

The calendar’s launch came just a few days before a new exhibition about the calendar, called ‘Form and Desire – The Pirelli Calendar Collection, opened in Milan.

INDIA

Continental AG has launched the newly developed ContiMaxContact MC5 and ContiComfortContact CC5 premium passenger car tyre lines in the Indian market. The company has established a new state-of-the-art manufacturing facility at its existing tyre plant at Modipuram with an initial capacity of 800,000 tyres per year, with further expansion potential.

“Investing into production capacities is part of our global strategy Vision 2025 to further improve our global manufacturing footprint and expand business in growing markets . . .

Now we are more than happy to present our production facilty in India for radial car tyres,” said Executive Board member Nikolai Setzer.

Targeting high efficiency right from the start Continental brought experienced staff from some of its international production sites to India in order to train local staff on handling the new machinery and production techniques. Also, more than 100 local continued page 32

Goodyear named a Top 100 Military Friendly Employer

F

or the third year in a row, the Goodyear Tire & Rubber Company has been named a Top 100 Military Friendly Employer by G.I. Jobs magazine. The designation recognises the company’s efforts to hire and support veteran employees.

Goodyear was selected based on the results of a data-driven survey on veteran-related programs and policies, such as the strength of military recruiting efforts, percentage of new hires with military service, retention programs for veterans, and policies on National Guard and Reserve service.

“At Goodyear, we recognise the value that veterans bring to the workplace and we’re proud to employ many men and women who’ve bravely served our country,” said Gary VanderLind, Goodyear North America’s vice president of human resources. “It’s a great honour to have our efforts recognised by G.I. Jobs and to be named a Military Friendly

Employer for a third straight year.”

Goodyear was also recognised for surpassing its 2012 commitment to hire 1,000 veterans over the next three years.

The company has since pledged to hire an additional 1,000 veterans by August 2015.

“The 2015 Military Friendly Employers represent the preeminent tier of companies with strong military recruitment programs and meaningful job opportunities for transitioning service members and spouses,” said Sean Collins, Vice President for Victory Media and a nine-year Navy veteran. “Our Military Friendly Employers constitute the group of companies moving the needle and realising significant benefits by hiring from the military community.

This year’s group of companies reported hiring over 155,000 service members and spouses over the last 12 months, representing a 35 per cent increase over last year and an average of 15 per cent of total new hires.”

Goodyear, the largest producer of military tyres in the US, has a longstanding history with the US Armed Forces, with more than 100 years of commitment to building innovative and reliable equipment to support and protect the troops. Goodyear’s commitment extends beyond products and charitable donations; priding itself on hosting events at US military bases throughout the year, hiring qualified veterans as part of its workforce, and bringing service men and women a chance to interact with race drivers and take rides on the Goodyear Blimp.

The company also supports members of the U.S. Armed Forces and their families through its annual “Goodyear Gives Back” campaign, which has generated more than $960,000 in donations for the Support Our Troops non-profit organisation since its inception in 2010.

31

WORLD NEWS Third Edition of Tyrexpo India returns to Chennai in 2015

W

ith the success of the second edition of Tyrexpo India in 2013 in Chennai, new show owner, Singapore based SingEx-ECI International Pte Ltd, announced that the third edition of the show will return to the Chennai Trade Centre. To be held from 7-9 July 2015, preparations for the event are in full swing for an even larger and more industrious show.

Tyrexpo India 2015 will also be introducing two new features.

The TyreTalk Seminar will make its debut in Chennai, as will the Workshop Equipment and Accessories Zone, which will serve as a hub for greater product exposure and adds a new dimension to the show.

Welcoming the announcement of the show, the Tamil Nadu Tyre Dealers Association (TNTDA) confirmed its participation as a supporting association to Tyrexpo India 2015.

Nirmal Singhvi, President of TNTDA, said: “We are very happy to be able to work with SingEx-ECI International in creating a holistic business environment where our members are able to leverage on the exhibition to reach out to new business opportunities.”

TNTDA will be taking an active role in its position as an important link between tyre manufacturers, tyre dealers and end users in India.

This collaboration offers the Indian tyre community a continual business platform to converge and network.

Tyrexpo India 2015 brings together the tyres, workshop equipment and accessories exhibitors and buyers primarily from across the South Asian region. For more information on the event, log on to www.eci-international.com

32

employees were sent abroad to various international production sites in Germany, Romania, China and Malaysia for comprehensive training in radial car tyre production and technology.

CHINA

Michelin and Chinese textile and apparel company Jihua have forged an alliance to produce high-performance soles and technical footwear. Their aim is to ultimately become a global leader with 5-10 per cent of the market, which represents 500 million pairs of soles.

The two companies will combine their technical expertise and knowledge through their respective units – JV International and Michelin Lifestyle.

The Michelin Lifestyle subsidiary has supported the Michelin brand since 2001 with licensed products that showcase innovation, performance, safety and environmental protection. It brings to the partnership Michelin’s knowledge of rubber compounds, new materials, tread design and innovative technologies, from design to prototype production.

JV International will coordinate each project worldwide, managing the entire manufacturing process, from needs identification to manufacturing to finished product delivery. The approach is intended to create close-knit relations with customer partners.

The first projects involve soles for work footwear, mountain bike shoes and motorcycle boots.

EUROPE

Hankook Tire is further expanding its truck tyre business in Europe by upgrading its range of light to medium duty truck tyres with a special focus on its successful patterns AH11 for the steer axle and DH05+ for the drive axle. After having passed various strict test standards, the tyre patterns will be also fitted to several Mercedes-Benz Atego Euro VI models in sizes 215/75R17.5, 235/75R17.5, 265/70R19.5 and 285/70R19.5 depending on the vehicle specification.

Hankook Tire’s overall growing OE presence in the truck segment is expected to further stimulate its business in major markets, including the premium commercial vehicle segments for long-distance and heavy duty trucks.

“Continuous development of our premium products followed by our selection as original equipment supplier to Mercedes-Benz Trucks is proof of our strong brand and advanced technological capability. In particular it documents our undisputed high end product quality,” said Mr. Seung Hwa Suh, Vice Chairman and CEO of Hankook Tire.

CHINA

A public relations campaign supporting the launch of a premium Goodyear-brand tyre in China has been honoured as “One of the World’s 50 Best PR Programs” at the 2014 Global SABRE Awards, winning the ‘Specialist Audience: Marketing to Men’ category.

“The Goodyear Assurance TripleMax tyre was launched in 2013 and is designed to deliver significantly shorter braking distances, particularly when driving on wet roads,” said Ben Chao, vice president of marketing for Goodyear China. “To introduce the tyre to the market, Goodyear China launched the ‘Enjoy the Rain’ campaign and chose the iconic yellow rubber duck as the symbol for safer driving in wet conditions.”

More than 1.3 million Goodyearbranded yellow rubber ducks were distributed to drivers in six major cities across China. By scanning a QR code on the rubber duck, audiences connected to a mobile website with comprehensive information about the new tyre.

In addition to the distribution of the rubber ducks, the Goodyear campaign was anchored by an ‘Enjoy the Rain’ music video, and utilised a combination of new media channels including online video sites, a mobile site and radio broadcasting. The ‘Enjoy the Rain’ music video of a driver happily dancing in the rain with yellow rubber ducks was shared extensively on social media with more than 13 million views.

The SABRE awards are one of the world’s premier showcases of achievement in marketing strategy and public relations. Attracting more than 5,000 entries from more than 60 countries, they aim to recognise PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

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