APXpress brochure

2013/2014

BROCHURE

SUPPLYING QUALITY BRANDED PRODUCTS TO THE WORLDS FASHION INDUSTRY SINCE 1980.

This page sheets of polyester line the inside of drying drums.

2013/2014

BROCHURE

SUPPLYING QUALITY BRANDED PRODUCTS TO THE WORLDS FASHION INDUSTRY SINCE 1980.

Cover page: polyester button blanks.

APXPRESS LONDON HE ADQUAR TERS 115 A B r u n s w i c k P a r k R o a d LONDON, UK N11 1E A T: + 4 4 2 0 8 9 3 410 0 0 F : + 4 4 2 0 8 9 3 41010 uk@apxpress.com

co ntents Part II

Part IV

Activities

Brands & Products

Support Services

Part V

New Product Development Group Operations Product Safety & Testing Accreditations Part III Group Background Account Management

Seasonal Ranges Part VI Global Locations Part VII Trend Forecasting Part VIII Contacts

II Part II

S P EC I AL I ST AC TI VI TI E S All aspects of apparel branding;

Woven labels

Support services:

Printed labels

We offer a range of pneumatic, electric, and fully automatic machinery for button, rivet and snap affixing, installed and serviced by our own engineers. In addition to our affixing machinery, we also supply heat transfer machines as well as in-house bar coding and variable data printers.

Hang tags Metal buttons Sew on buttons: Metal, Horn, Corozo, Mother of Pearl, Urea, Wood, Polyester, Nylon, Natural and Recycled

New Product Development:

Materials and 100% Ecological buttons.

Metal jeans buttons, rivets and snaps.

Metal badges Embroidered patches

Whilst lead-times will vary depending on high and low seasons, our average lead-times are 15 days – for sampling.

Group Operations:

Leather and jacron patches Over riders All types of apparel packaging POS Heat transfers Litho, foil and screen printing Ecological ink print Bar coding, tracking and marking solutions Design and trend concepts

We appreciate our customers’ trust in us, to develop a safe product that is globally consistent and that is delivered on time – every time! That is why we have engaged a team of Group Operation executives – based in London, mainland Europe and in HK. The main objective of this team is to ensure that we deliver on our promise.

Our new Asian distribution centre

Product Safety, Testing Accreditation: APXpress products are Reach, RSL and RoHs compliant. Test certificates are supplied with all our products.

APXpress is accredited with IS09001, ISO14001 and is Oekotex approved.

III Part III

GROUP BACKGROUND & ACCOUNT M AN AG EM EN T

Established since 1980 with our headquarters in London the company trades from 11 worldwide locations of which 3 are manufacturing areas.

These are China & HK, Turkey & Tunisia. Including the above, the group has 8 stockholding and distribution plants in total, based in India, Pakistan for two main customers, in Turkey & the UK. The group is family owned and almost entirely self-funded.

Our main customers include: Levis, Levis Made & Crafted, Levis Red Tab, Lee US division, Wrangler US and Asia divisions, Li & Fung Shanghai & HK offices, Polo Ralph Lauren, Polo Jeans, Denim & Supply by RL, RLX, Bestseller group (Jack & Jones, Vero Moda, Only, Name It) Denham, KOI, Diesel, Superdry, Mango, Zara, Bershka, Esprit & EDC global denim supply, Calvin Klein Jeans, CK Jeans LA, CK swimwear branding & packaging Tommy Hilfiger, Hilfiger Denim (global suppliers for the entire Denim divisions), Benetton, Sisley, Playlife, River Island, Topshop & Topman - Motto brand, Paul Smith, Sass & Bide Australia, Celio, Kookai, Japan Rags, Pepe Jeans.

Many of our customers have been with us for more than 15 years.

Product ratio by category / number of units sold globally in 2012: Metal 25% (included metal jeans buttons, rivets, snaps, exterior metal badges, buckles, eyelets etc) Leather & Jacron 23% (included some synthetic patches and embroidered badges) Hangtags 18%, (included paper and non-paper hangtags) Printed cotton labelling 18% (includes cotton, rayon, nylon, polyester satin and other substrates) Others, (including sew on buttons, variable data, packaging, aesthetical exterior branded items 16%)

UK accounts are managed by our HQ in London. Periodical reporting and other brand management facilities are set up to ensure that our produce is safe, developed on time and distributed ahead of requirements to our most local warehouse for local call off and distribution. 9 of the original 1978 workforce are still working for the company.

Extra information All locations, outside the US, Holland & Denmark offer bar-coding, variable data and tracking facilities. Spain & Portugal also offer distribution facilities.

All locations run and operate Dimensions management systems, sharing stock location, production and distribution data. APXPRESS offers a bespoke online ordering system including stock management, this allows brands as well as factories to monitor all transactions, delivery and financial information.

Further expansion We look to establish warehousing facilities in Bangladesh by mid 2014 inclusive of setting up a small leather and printing division in Leicester by the end of 2014.

IV Part IV

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BR ANDS & PR ODUC TS

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ITEM LIST 0. URBAN OUTFITTERS

Urban Renewal printed inner label.

1. LEVIS

Vintage reproduction hang-tag. Printed and aged recycled board with woven cotton cord. Brass clasp and alloy eyelet.

5. KINGS OF INDIGO

Alloy de-bossed key-ring in brass finish.

9. RIVER WOODS

Natural product; shell badge.

2. TOMMY HILFIGER

3. DENIM LAB

Hang-Tag sewing kit.

Two piece printed hang-tag on recycled card body. Cotton cord.

6. GAASTRA BLUE

Hot-stamped classic logo on high quality leather.

7. SCOTCH & SODA

10. DENHAM

11. EDC ESPRIT

Alloy rivet with printed and debossed logo

Small sew-on alloy button with printed artwork

Embossed & debossed alloy shank.

4. SCOTCH & SODA

Amsterdam Blauw, hot-stamped classic logo on high quality leather.

8. KARL LARGERFELD

Embossed alloy shank.

12. KINGS OF INDIGO

Alloy sewing kit showing as opened. Designed & developed

by APXPRESS.

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13. DENHAM

Die-cut gloss laminate hang-tag, screen printed with waxed cotton string.

17. EDC ESPRIT

Embossed alloy shank with aged enamel finish.

21. BEN SHERMAN

Rubberized sew-on button.

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14. TWENTY8TWELVE

15. SCOTCH & SODA

From the beautiful womenswear collection. Printed paper hangtag with crimped ribbon & inspired fold out illustrated inner.

Printed jacron hang-tag with two piece card and brass eyelet plus natural bleached cotton string.

18. TOMMY HILFIGER

Heart shaped alloy pin badge.

19. RIVER ISLAND

Micro high definition inner lable.

16. PEPE JEANS X ANDY WARHOL

Pepe Jeans womenswear colab with Andy Warhol. Addtional Hang-tag, special with printed Factory studio history inside a heat sealed bag.

20. GAASTRA BLUE

25. LEE COOPER

Inset sew-on split-eye button.

Hot stamped leather flasher with rivet.

22. EDC ESPRIT

23. HOLLOWAY RD

Small woven sew-on button on alloy base.

Natural product; small Corozo sew-on button

24. PEPE JEANS

Small debossed hot-stamped leather patch.

26. SCOTCH & SODA

Natural product wood; womenswear coin pocket heart shape insert. Wearable & washable encouraging heart shaped denim wear.

V

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Part V

SEASONAL R ANGES 4

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ITEM LIST 2. GENERATION MAN

1. CLUB MAISON

Two piece patch printed jacron woven onto heavy canvas.

5. GENERATION MAN

Debossed textured edge metal shank.

9. GENERATION WOMAN

Two-piece ultra modern live edge shank.

Two piece hang-tag, outer thin debossed edge PVC on highquality card. Plastic string end.

3. MAISON DES FEMMES

Gold rimmed two piece alloy sew-on button.

6. GENERATION WOMAN

7. SHIPYARD DENIM SUPPLY

Printed inner label from this nature inspired capsule collection.

Burnished polyester sew-on button.

10. PAPILLON

Woven leather button with debossed logo.

11. GENERATION WOMAN

Natural product; large MOP sew-on button.

12. ZIP PULL

Alloy and leatherette zip-pull.

4. CLUB MAISON

Printed hang-tag on textured board with natural dye leather string.

8. MADAME MIMI

Polyurethane with fabric centre.

13. CLUB MAISON

Engraved polyester sew-on button.

14. MADAME MIMI

Printed label with lurex border stitching.

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15. MAISON DES FEMMES

Natural product; horn buckle with lasered text.

16. MAISON DES FEMMES

Deeply debossed hang-tag on high-quality 3mm board. French silk taffita string.

20. DENIMSTOCK

A subtle debossed alloy hook and eye.

24. DENIMSTOCK

Embossed fisheye two hole sew-on button.

18. SHIPYARD DENIM SUPPLY

Metal sew-on with high gloss poly centre.

Hot stamped leather patch.

22. MAISON DES FEMMES

21. DENIMSTOCK

Die-cut card with canvas spine and bleached string.

Four hole distressed metal button.

28. DENIMSTOCK

17. MAISON DES FEMMES

Printed and embossed hang-tag with flocked edge filled ribbon.

25. CLUB MAISON

26. SHIPYARD DENIM SUPPLY

Classic shaped alloy sew-on.

Canvas Patch Washed.

29. DENIMSTOCK

Printed and debossed leather patch.

30. DENIMSTOCK

Fish-eye blined debossed sew-on button

19. DENIMSTOCK

Vintage presentation card.

23.DENIMSTOCK

Alloy shank Boyfriend Button.

27. SHIPYARD DENIM SUPPLY

Alloy debossed button, reverse side.

31. DENIMSTOCK

Alloy rivet brass finish with debossed text.

UNITED KINGDOM HQ APXpress Limited Group Management. Design, Concept and Marketing team. European Sales office. Bar-coding, tracking and variable data printing. Stock and distribution hub for some European locations.

NETHERLANDS APXpress Netherlands.

Sales offices

VI Part VI

GLOB A L LOC AT IONS

TURKEY NEW YORK APXpress New York Sales offices.

APXpress Tekstil Ve Ticaret Limited Sti Screen, foil and litho printing onto paper, fabric, and other substrates, woven and embroidery, leather and synthetic leather patches and badges, metal forming, and all finishing equipment. Carton printing and packaging. Bar-coding, tracking and distribution centre.

TUNISIA APXpress Tunisia Sarl Tunisian & North African production & distribution, with facilities for woven, paper and leather, foil, screen and litho printing. Wet print fibre care and composition labeling. Carton printing. Bar-coding, tracking and variable data printing. Stock and distribution for European and North African business, including Egypt.

INDIA Delhi APXpress Accessories Pvt. Ltd. Indian management office, with facilities for woven, paper and leather.

Bar-coding, tracking and variable data printing.

Stock and distribution hub for 30% of our Indian business, including Pakistan

PAKISTAN

HONG KONG & CHINA

Sales Offices Stock holding & distribution centre.

APXpress (HK) Limited Far East Management office. Bar-coding, tracking and variable data printing. Carton printing and packaging.Stock and distribution.

VIETNAM

Sales Offices Stock holding & distribution centre.

VII Part VII

TR E N D FO RE C A STI NG Fashion branding agency T h e S t y l e F o u n d r y pay close attention to trims, garment construction and branding – working with APXpress to reinvent new labelling techniques for global brands. What starts with a simple idea instigated by something that may have been spied in Hong Kong, is rolled out into a mood board of button branding, garment labelling and hang tag construction – supporting imagery, colour cards and collection story further explain the thought process behind their ideas and execution. TheStyleFoundry come in to support in-house design teams, saving them time through research, and saving the brand money through development. With on-brand trend forecasting, agencies like TheStyleFoundry work trends into a brand’s already existing story and vice versa.

w w w.t h e s t y l e f o un dr y.c o m

Photos by TSF cour tsey of Villa Noailles.

From trade shows to fashion weeks, from fabric fairs to street style, trends determine how clothes will be made, who will wear them and sometimes for how long. At APXpress we take informed trend forecasting and analysis very seriously. Its a curiosity for information be it the latest developments in culture, art, music, film and fashion. Trend analysis is a way to connect the dots by looking for patterns and shifts in fashion pertinent to our business. Forecasting trends doesn’t just start with clothing items.

What first needs to be determined are the basics.

What fabrics are big for Fall? What treatments will decide what denim we will be donning? What buttons and bows will embellish our outerwear?

These details make for a more exclusive look and feel for every unique collection. Quite often a new way of branding an item of clothing can take several months, a team of people and an outside opinion before it is rolled out into stores.

Images copyright of thestylefoundry

VIII Part VIII

CO N TACTS

A PX P R ES S LO N D O N 1 1 5 A B R U N S W I C K PA R K R OA D LO N D O N , U K N11 1EA T: + 4 4 2 0 8 9 3 4 1 0 0 0 F: +4 4 208 9341010 UK@APXPRESS.COM

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APXPRESS DELHI B - 1 1 , G R O U N D F LO O R , S H I VA L I K , M A LV I YA N A G A R , N E W D E L H I 1 1 0 0 1 7 T: ( + 9 1 1 1 ) 2 6 6 9 2 1 9 7 F: (+9111) 2669 2197 INDIA@APXPRESS.COM

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L I THO PRIN T I NG

BARC O D ING

SUPPLYING QUALITY BRANDED PRODUCTS TO THE WORLDS FASHION INDUSTRY SINCE 1980. CHANCES ARE YOU’RE WEARING SOME NOW.