Photography: @luis_alvarez_babylisspro l Barber Artist: @jaymajors for @babylisspro_barberology I Hair Styling: Nicole Fowler
#BABYLISSPRO4ARTISTS
BaBylissPRO® @ Cosmoprof Bologna > Hall 33 Booth C2-D1
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export.magazine@mteedizioni.it
THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
exportmagazine.net
N. 1 / 2019 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi
www.babylisspro.com
I N T E R N E T
FX8700RGE
ARMANDO TESTA
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THE NATURE OF BEAUTY Beyond the surface, beyond the horizon. There where the view fades into the distance and nature regenerates itself, a new kind of beauty is created. Real, natural. Living, emotional. A beauty that cures. A beauty that is pure. Your Beauty. Epurรก beauty.
Discover more on www.vitalitys.it #bellezzaviva
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SOMMARIO
N. 1 - Anno XXXIX march / april 2019 marzo / aprile 2019 REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991 Direttore responsabile: Giuseppe Tirabasso Direttore editoriale: Claudia Stagno
On the cover: BaBylissPRO, the top international brand for professionals
Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Gianni Pierbon, Joan Rundo, Simona Verga P.R. & Promotion: +39 / 02 4239443 Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano
CONTENTS Toiletries, Cosmetics and Perfumes
1 / 112
Products and Appliances for Estheticians 113 / 118
Packaging and Raw Materials
119 / 136
Products and Appliances for Hairdressers 137 / 160
Stampa: Formagrafica - Faenza Group, Carpi (MO) Grafica: Roberto Cimarosa per MTE Edizioni - Milano Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.
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ADVERTISERS’ INDEX
Aestetica Napoli 144-145 Alfa Parf 125-127 Alia 72 Alterego 75 APP 22 BaByliss Cover-98-99 BBCOS 100-101 BeC 27/29 Beauty Asia 157 Beauty Eurasia 112 Beauty Days Poland 82 Beauty Istanbul Insert-105 Beautyworld Japan 134 Beautyworld MEE 70 Biocosmetics 87 Byotea 115 CBE – China Beauty 93 Cosmetica Italia 5 Cosm.o 135-136 Cosmobeauté 116/118 Cosmo Beauty Seoul 74 Cosmoprof India 16 Cosmoprof North America 18 Cosmoprof Worldwide Bologna 13 Cotril IV-160-III CTL 158-159 Dxtinct 143 EBS Mexico 107 Echosline 79 Eslablondexx 120-121 Emsybeth 103 Faby 37-39 Fanola 81 Farmagan 97 Figaro – TFS 71 HACO 41-43 Hair Co. 68-69 Helen Seward 50-51 HSA 133 IBE 84 ICMAD 86 Inco 129 Inebrya 77 ING 66-67 Intercharm Moscow 156 Intercharm Ukraine 56 Itely 88-89 L’Amande 47 Koeco 130-131 L’Origine 146-147 MCB 142 Makeup in… 128 Maxima 83 Moodra 53 Myosotis Insert-17 Nazih Group 151-154 Parlux 139 Pettenon 73 Phytorelax 33 Pool Service 64-65 Previa 10-11 Professional Beauty 48-49 Rebis 23 Robanda 6-7 Rudy Profumi 19 Salon International London 62-63 Salon Look Madrid 140-141 Sarantis Group 15 Sensùs 85 Tecnoelettra 3 The Kirschner Group 9 Troiareuke 57 Vitality’s II-1 UP by Wabel 61 Wabel 123
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ALYS Style Pro the newborn at Tecno Elettra TECNO ELETTRA will be presenting its newborn hairdryer at Cosmoprof 2019
The new model, called ALYS Style Pro, is the result of the relentless investment in research and development, a constant feature characterizing all products by TECNO ELETTRA. ALYS Style Pro is the result of years of technological innovation, research and development, and it covers an untouched power segment with reference to Tecno Elettra products. 2100W, a pioneering engine, 100% MADE IN ITALY, ALYS Style Pro boasts amazing and reliable performances above the average during the whole life of the product, making end users save time and money. The buttons placed at the front are perfect whether you are right or left handed, and the ergonomic handle allows maximum control for any hairstyle. The compact size and lightweight, together with the classic yet contemporary and trendy design, manageability and attention to the tiniest detail, make ALYS Style Pro the perfect answer to hairstylists’ needs, as well as the reference product in the professional hair dryers segment.
All Tecno Elettra products can be customized according to the customer’s needs; it is therefore possible to design and create a specially made product focusing the attention on a personalized marketing, with the aim to target the market segment identified by the Customer. Customization can refer just to graphics and aesthetics by adding the customer’s logo on the product, but it can also involve inner components, in order to satisfy the end user requests.
The digital technology of the professional R.A.M. 2.0 hair dryer is always on the crest of the wave, with its innovation in terms of lightness, performances and perfect balance between power and consumption levels, resulting in improved outputs. R.A.M. 2.0 features a super light Brushless engine, an entirely made in Italy electronic device; thanks to its compact size and inner air conveyor, the energy consumption is significantly reduced. The technological evolution of Tecno Elettra has ensured the concentration of all professional features in an incredibly lightweight hair dryer, extremely quiet, perfectly balanced and manageable.
During the customization process, it is of utmost importance to remember that the specific needs of the Customers are the basis on which a new product is shaped out of an already existing one from Tecno Elettra’s range. This generates a constant interaction among Tecno Elettra, Customer, market demands and development of a new brand.
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• High Performance Professional Cosmetics • Innovation, Trend and Luxurious Quality • Paraben Free, Gluten Free and Vegan Formulas • Found in prestigious salons, spas and stores in over 60 countries worldwide • Cruelty Free Brand
Featured in...
Want to join the #BODSQUAD? Contact Lori@robanda.com | www.bodyography.com VISIT US! BOOTH A13-B14 HALL 19 AT COSMOPROF BOLOGNA
Robanda International was founded 20 years ago by the Leib brothers and is headquartered in San Diego, California. Robanda International is one of the fastest growing companies in the USA (placing #1291 on the INC 5000 fastest growing list). Robanda’s brands are now found in more than 60 countries worldwide. @robandaintl | www.robanda.com 6 www.exportmagazine.net
Meet the Brands... Bodyography Cosmetics
has seen dynamic international growth, growing to over 60 countries in just 8 years. This sophisticated cosmetics range incorporates paraben-free, vegan and gluten free formulas infused with active and nourishing ingredients to improve your skin’s look and feel. Bodyography has grown a cult following for their weightless formulations and trend forward cosmetics, they are a favorite among makeup artists, influencers and media! @bodyography
Bodyography SKIN
Resurface, Rehydrate, Revitalize. Bodyography SKIN will change the way your skin looks and feels. Treat your skin to luxurious products using the latest in technology and result oriented ingredients for youthful, supple and moisturized skin. Designed for all skin types and promises to deliver anti-aging results and top of the line formulations that will visibly improve your skins elasticity and overall look. Utilizing the power of plant derived ingredients in conjunction with scientifically proven anti-aging and antioxidant ingredients. www.bodyography.com
PRORITUALS is a professional hair care & color brand, exclusively for salons. Many of the wet line formulas are paraben-free, sulfate-free and eco-friendly. The hair color covers gray like no other and the tube is a large 100ml size. Within the USA, hair color was Robanda’s biggest growth last year. Backed by an outstanding education team, ProRituals will rapidly develop into a leading global brand. @prorituals www.prorituals.com
Retinol Skincare After a successful 20 years,
Robanda is relaunching their famous Retinol Skincare line! Same great results with updated packaging and a bright and fresh look and feel. Retinol by Robanda is powered by Retinol. Retinol has the power to help reduce the appearance of fine lines, brighten dull skin, treat acne and accelerate skin renewal for firmer, more evenly toned skin. Safe and effective for all skin types. Launching Summer 2019. @retinolofficial www.retinol-skincare.com
Mr.Pumice is the #1 selling
pumice brand in the USA and the choice of nail technicians everywhere. Callus Terminator is rapidly becoming brand leader in the callus removal category. @mrpumice www.mrpumice.com
Crack Hair Fix provides the Ultimate Hair Support System that is lightweight and non-greasy. Provides a protective barrier from heat and thermal styling and cuts down drying time. Great at controlling frizz! Paraben and Sulfate free and 100% Vegan! @crackhairfix www.crackhairfix.com Marilyn Brush Introducing the Halo by Marilyn Brush! The Halo has an oval-shaped head with a vented halo design that allows for circulated air flow to achieve a faster drying time. Its curved shape and doubleflex boar bristles contour to hug the scalp for less breakage. The Halo features a sleek design with an ergonomic soft-touch handle for comfort and grip while styling. @marilynbrushofficial www.marilynbrush.com
Hydra-Oil is specially formulated to help diminish the appearance of scars and other skin discolorations such as spots and stretch marks. It also aids in evening out skin tone and nourishing mature and dehydrated skin. Hydra-Oil is made up of a combination of essential oils which helps to tone your skin and remove the dryness to keep skin smooth and hydrated. Vitamins help fight signs of aging and improve overall health and quality of skin. www.hydraoilusa.com
(re)FRESH Dry Shampoo is Robanda’s entry into the fast-growing category. As a waterless shampoo, this product revives hair between washes and is fast and easy to use. Young women and men are now using dry shampoo to complement their fast paced lifestyle. @refreshdryshampoo www.refreshshampoo.com
Tropical Shine nail files are the leading USA file brand for over 28 years. Distributed worldwide, Robanda can offer the same assortment of top quality files under private label. @tropicalshinefiles www.tropicalshine.com
Robanda will continue on their path of smart acquisitions and are looking to partner with international importers and distributors who share their vision of building global brands. To discuss available opportunities visit the Robanda booth at Cosmoprof Bologna or email your inquiry to Shawn@Robanda.com
visit the ROBANDA booth A13-B14 Hall 19 at Cosmoprof Bologna
Robanda International, Inc. | P: (619) 276.7660 • E: Shawn@robanda.com • San Diego, California, 92121 7 www.exportmagazine.net
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EPURA THE NATURE OF BEAUTY The new line of haircare by Vitality’s comes straight from the heart of nature
With this new line, Vitality’s aims to strengthen its bond with the land and nature, with the inclusion in all the formulas of Pura Complex, which is made up of Lemon Balm, Juniper, Scots Pine, St John’s Wort, Mountain Arnica and Gentian, while specific active ingredients, again from the Alps, are added to each family. This multifunctional botanical complex guarantees a safe and organic product, from seed to extract. The line is free of silicones, SLES, SLS, artificial colourings, sulphates, PPG, Parabens and Phtalates. Epurà also reflects environmental and socio-ethical awareness in its new packaging, with an increased use of recyclable materials, from a certified sustainable supply chain,
PE bottles and jars, with bio-enzyme, that biodegrade in a period from 9 months to 5 years, less outer packaging, a lower packaging weight and boxes are made from 100% FSC-certified paper, with correct disposal instructions. The line has a horizontal organization, divided into synergistic phases, with the advantages for hair stylists of enhancing their image, personalizing treatments, treating various problems at the same time, fewer products and less waste and stock. The four phases are Detox (Cleansing). Washing (Shampoo for thick or for thin hair), Treatment (Conditioner for thin or for thick hair and 9 Blends and Intensive Treatment with 9 Elixirs (Colour saving, Moisturizing, Purifying, Balancing, Energizing, Relaxing, Nourishing, Reconstructing and Urban, the innovative product line that protects hair from city pollution) . With the help of a special microcamera, the hair professional can analyse the scalp and hair shaft carefully, to create a personalised treatment specifically tailored to the needs of each client.
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The Epurà rituals are a special treat for the client in each phase of the salon service: from the welcome extended to the clients to the application of the elixir, a specific ritual has been devised to increase the effectiveness of the products, namely the Welcome ritual, Phase 01 Cleansing, Phase 02 Washing, Phase 03 Toning and Relaxing and Phase 04 Application of the Elixir. The Epurà line continues its benefits at home as well, with an extraordinary range of sales products. Suitable for every need and problem, it allows clients to continue their hair beauty ritual at home. As usual, Vitality’s gives great attention to training and has produced a manual to show hair stylists all the active ingredients and benefits of mountain herbs and teach them the exclusive Epurà rituals. It lays the groundwork for success in salons, introducing the new brand, the line’s philosophy and treatments, the technology behind the products and the tools supporting diagnosis. An Epurà salon is seen immediately with a line of accessories for an exclusive service.
With a Team of 60 Domestic & International Sales Executives, We are the World’s Largest Beauty Manufacturer Representative Company
WHO WE ARE: The Kirschner Group, Inc. is a professional sales organization with over 30 years of experience growing leading professional beauty brands. We are the only sales organization in the professional beauty industry to service all 50 states, Canada, and the entire international marketplace with strategically placed Reps covering all continents.
WHAT WE DO: Our Global sales division, the Kirschner Group International, connects our brands to the right international distributor and then manages the business relationship on a day-to-day basis, to ensure our customers are getting the right support they need and our brands are growing.
HAIR TOOLS
HAIR CARE
For more information contact: Paolo Rezzara, President, by emailing Paolo@kirschnergroup.com
NAIL & SKIN
I personally guarantee our value to your business.
Paolo Rezzara PROUD MEMBER AND SPONSOR OF THE FOLLOWING INDUSTRY ORGANIZATIONS:
+1.800.527.8645 (toll-free) +1.661.257.6260 www.kirschnergroup.com 9 www.exportmagazine.net
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250 ml
8,45 fl.oz
LUXURY HAIR ROUTINE
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FEEL THE DIFFERENCE pH Laboratories were set up in Milan, Italy in 2013 and have been operating for many years in the specific sector of professional top quality products and formulations chemically designed to obtain maximum results. “Feel the difference” is the leading theme running through pH Laboratories at Cosmoprof 2019. You can feel the difference in the final result with rigorous, technical and professional products. However, you can also feel the difference in the supreme pleasure that these products provide to your senses. These products combine professional quality, performance, compliance and a new sensory experience, which transforms
the in salon treatment in a unique and unforgettable beauty ritual. “Feel the difference” is an invitation to discover noble and refined floral bouquets, pampering textures and the harmonious combination of performance and sensorial experience. Smooth Perfect Conditioner creates sheer indulging moments by gently merging the delicate notes of magnolia with delicious round notes of Monoi. Argan & Keratin Color, too, provides performing and sensorial experience. The revolutionary ammonia free hair coloring gel cream imparts intense color, luminous reflexes and perfect coverage of grey hair while ensuring healthy hair.
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The delicate yet intense fragrance, ingredients such as Keratin and Argan Oil, known as the gold of the desert from time immemorial for its cosmetic qualities, transform the coloring service in a true beauty ritual.
2020 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT
12 – 15 MARCH
13 – 16 MARCH
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai
Company of
With the participation of
cosmoprof.com
Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
In partnership with
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STR8 “Go for Great” SARANTIS GROUP Sarantis Group, is one of the leading fast moving consumer goods companies in Southern and Eastern Europe, founded in 1930, headquartered in Athens since 1956 and listed in the Athens Stock Exchange since 1994. Throughout our history, Sarantis Group has been offering high quality everyday products at competitive prices, always taking into consideration consumers’ latest needs, the Global trends and environmental impact. From Male & Female Fragrances and Toiletries, Cosmetics lines of Skin Care, Sun Care and Hair Care, up to Health Care, as well as everyday Household Products, Sarantis Group is offering the widest variety of options under 80 International brands with high brand awareness and leading market shares. The Group has a very strong International presence, currently operating subsidiaries in 10 European countries through an extensive distribution network and exporting to more than 40 countries worldwide. Looking ahead, SARANTIS GROUP aims to extend its portfolio of Distribution partnership agreements, capitalizing on the leading potential of our “Hero” brands, such as: STR8 – “Go for Great”, is a Men Fragrance line, offering high quality awakening aromas within a unique Eau De Toilette packaging, dedicated to young men at the age of 18-35 years old.
The brand aims to empower young Men to “get out there” without any fear or hesitation, follow their dream, aim high and “GO FOR GREAT”, like their hero Giannis Antetokounmpo. The famous NBA – All Star player is the Brand’s Global Ambassador. STR8 has an upper mass positioning and offers a full series of fragrance and personal care products. Visit for more http://www.str8myway.com/
B.U. – “Be yourself” is a youthful and trendy Female Fragrance line presented in a highly innovative Eau De Toilette packaging. Offers a variety of perfumes associated with different moods of the day, uplifting the confident attitude of young girls 13-17 years old. BU specializes in high quality perfume propositions at an affordable mass positioning price. Visit for more http://www.sarantisgroup.com/en/bu BIOTEN – “The Power of Nature”, a Skin Care brand, enhanced with 100% natural ingredients, which fuse with indulging textures and delightful fragrances to create a unique treatment experience! Treats your skin with effective formulas to deliver the desired results according to your skin type and age.
Consumers benefit from a wide range of products for the Face & Body care created under the latest technological novelties with respect to the health and safety of the skin, paraben, paraffin and colorant free. Visit for more http://biotencosmetics.com/
CARROTEN- “Live your Summer”, is the No1 sun expert brand in Greece for the last 15 years. Carroten turns summer moments into a joy of life, carefree & full of fun, while at the same time our latest series combines Supreme Light Technology (UVB + UVA + IRA + VL) with the innovative hydrating combination, Moisture Balance System. Visit for more http://en.carroten.gr/
Sarantis Group will welcome your interest for a Distribution partnership agreement, contact us at info@sarantisgroup.com or tpetrou@sarantisgroup.com or call us at +30 210 6173000 - www.sarantisgroup.com
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2019 COSMOPROF INDIA MUMBAI A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprofindia.com
12 – 14 JUNE
Sales Office Asia Pacific UBM India Pvt. Ltd Mumbai, India P +91 22 6172 7510 F +91 22 6172 7273 cosmoprof-India@ubm.com
Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it
BOMBAY CONVENTION & EXHIBITION CENTRE (BCEC) Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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Organised by
New venue!
COME AND VISIT US: Cosmoprime | Bologna | 14 – 17 March 2019 | Pav 14 Stand C9 (Orising Skin Care) Cosmoprof | Bologna | 15 – 18 March 2019 | Pav 37 Stand B42 | C41 (Orising Hair Care) Beauty World Middle East | Dubai | 14 – 17 April 2019 | Stand 6D09 Cosmoprof Asia | Hong Kong | 12 – 15 November 2019 | Stand 1E – C3A
www.orising.it MYOSOTIS srl - Via xx settembre, 9 - 37129 Verona (VR) Italy T +39 045 50 26 41 - F +39 04 820 77 70 - orising@orising.it 17 www.exportmagazine.net
2019 COSMOPROF NORTH AMERICA LAS VEGAS A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprofnorthamerica.com
JULY 28 – 30
Sales Office US, Canada and Mexico PBA, Scottsdale, AZ, USA P +1 480 281 0424 F +1 480 905 0708 info@cosmoprofnorthamerica.com
MANDALAY BAY CONVENTION CENTER
Sales Office Europe, Africa, Middle East, Asia and South America BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it
The leading B2B beauty event in North America, offering the entire industry an opportunity to come together, make new relationships, and foster collaborations. REGISTER NOW AND SAVE UP TO 25%.
Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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Organizer North American Beauty Events LLC
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RUDY PROFUMI A CENTURY OF EXPERIENCE WITH A MODERN OUTLOOK Attention to raw materials, tradition and design are the strong points of this company
The Milanese company, founded in 1920, has been a maison of fine fragrances since its beginnings, succeeding in combining maximum attention to the choice of raw materials and a great tendency for design. With a century of experience in cosmetics, with a solid family tradition in the production of toiletries, Rudy Profumi today represents a brand of certified genuineness and excellent quality, also thanks to the never-ending cosmetics research which connotes it. It creates packaging with exclusive and attractive packaging with unique and thrilling fragrances, attention to detail and the raw materials used, offering lines that are not only a product but experience and a delightful line of accessories. The Rudy Profumi lines of toiletries are characterized by attractive and evocative fragrances which are always enjoyable and affordable, with comfortable and sensory textures, with a strongly Italian DNA but open to elements that come from the globalized world and which follow the latest trends. The products by Rudy Profumi are based on Italian concepts and production, regulated by the EU, with Italian outsourcing, but also developed in partnership with the other countries with which the Milanese company collaborates to be able to satisfy the tastes of clients all over the world. The company’s objective? To creative surprising and original olfactory universes, unexpected combinations, using the best ingredients; in short, exclusive formulations that involve all the senses but more as well. They are products that can be distributed not only
in the classic channels of toiletries, but also in alternative sales channels such as lifestyle, home decor, concept stores where clients are in search of refined and exclusive products, because before selling products, they offer worlds. The concept has to develop a creative project that takes into account an experiential journey where the mundus of birth is transferred into codes and symbols that can be communicated, even at the cost of departing from the simple functional presentation of the object. Every fragrance has been composed with great care and is made up of essential oils, accords and synthetic molecules. The fragrances have been designed in order to obtain olfactory suggestions which evoke the inebriating, evocative and variegated scents of Nature. This philosophy makes Rudy Profumi a leader in the conception and creation of products with characteristics of quality, originality and beauty.
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Private label Open to new experimentations, the company confirms the distinctive characteristics of its brand with a vast production able to meet different needs and tastes. Aware of the identity and potential of products Made in Italy, Rudy Profumi carefully selects the raw materials and the fragrances, paying constant attention to the requirements of consumers. In addition to products of its own brand, Rudy Profumi offers a service of research and development for clients, putting at their disposal all its experience; in addition, an office dedicated to regulatory affairs provides all the technical, legal and commercial support necessary both for those who need to import products from outside the EU and for those who want to approach the export of their own products all over the world, guaranteeing the full respect of international laws.
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The company’s strong point, in synergy with its clients, is the development and creation of new concepts: trend studies are carried out for exclusive products and all kinds of personalization, offering creativity, design and experience, proposing a complete service which can start from a basic project up to the finished product. In addition, in synergy with the in-house
graphic department, the company can also create personalized designs. The company provides the highest level of flexibility and personalization, satisfying the most demanding requirements in terms of formulation and promotes quality and innovation, using the best raw materials. These are the distinctive signs that make Rudy Profumi a strategic
A new line is born The Nature & Arome “Apothecary” line, derived from its cutting edge “Botanic Collection” line, a selection of fragrances and products in a herbalist style which skilfully combines modern and traditional raw materials, has recently been launched on the Asian market, in particular in Japan, South Kores and Singapore.
partner for the sector of personal care and more as well... Rudy Profumi supplies product all over the world, operating in full conformity with international laws, paying maximum attention to every detail and its products are proudly 100% made in Italy, a seal of quality and synonymous with creativity and excellence recognized all over the world.
in a careful selection of extraordinary fragrances which give a special character to these products, combining the pleasure of enveloping fragrances with a cosmetic action to make your ritual of well-being unique and invaluable. Last but not least, the packaging, as always, has been developed to capture the consumer by combining traditional style with the luxury of golden inserts, making it not only an invaluable product for the daily hygiene of the whole family but also an elegant and pleasurable object for the bathroom.
The line includes all the products for personal care enriched with precious soils and Vitamin E, perfect and complementary elements for a skin with a silky and well cared for appearance,
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WeFollowApp The App that Manages your Exhibition Meetings and Follow Up Don’t waste your time, don’t loose clients by filling out long forms. Finally there is an app that will manage your meeting notes and follow up with clients in the most time efficient way. Our app allows you to: • Preset the questionnaire and model of taking notes • Create Exhibition model or Meeting forms • Make notes and follow up from meetings directly in the app • Create your work team and share all meeting notes and follow up information across your team immediately • Meeting notes are immediately transformed into follow up actions with your customers and team
Don’t lose information Don’t lose time Share immediately all the information with your team, on all your devices Don’t lose business opportunity Make it easier for your sales team to follow your preset plans
Download the free trial of WeFollowApp 22 www.exportmagazine.net
www.wefollow.app
Delicate natural cosmetics with high impact results Natural preservatives Organic and natural ingredients Fragranced with natural essential oils
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REBIS Natural products with the purest ingredients and powerful formulas
Rebis have been manufacturing natural cosmetics in Italy since 1977. It was founded by Doctor Mola, a physician and herbalist, and the creator of every natural product formulation in the Rebis range. Dr Mola also has a vast wealth of unique knowledge handed down to him by many generations of his family, who have worked as pharmacists continuously since 1700.
To find out more, contact us at info@rebisnatural.com
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Mama Cosmetic Range
Rebis selects only the finest natural substances and their extracts or derivatives. Most of the natural raw ingredients come from the hilly slopes of an ancient volcano, Mount Amiata, a mountainous area in Tuscany. From these hilly territories rich in woods, olive groves and thermal springs comes bee propolis and beeswax, sulfur salts, sun dried clay, extra virgin organic olive oil and medicinal plants. Other natural raw materials come from Mexico, such as jojoba oil and aloe vera, from China we source ginseng and from Peru the cinchona and the Peruvian ratania. Rebis uses pure essential oils, extracted by distillation from aromatic plants, contribute to the activation, fragrance and the conservation of every natural cosmetic. All our creams and ointments are preserved exclusively by beeswax, propolis, essential oils and vegetable resins. Rebis natural cosmetics are free of antioxidants and synthetic dyes, artificial fragrances and petroleum derivatives. Rebis has now begun distributing its natural cosmetics beyond Italy, with strong growth coming from Asia and further ambitious growth plans for Europe and the Americas.
Sun Care Range
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ÜBERWOOD AND THE POWER OF THE PINE A family business in Germany has developed highly advanced packaging for innovative products, all with an eye on the environment
Innovative by tradition, Ewald, a family –owned company, has developed a new brand that is natural, environmentally conscious and impressively eco-friendly. The Überwood brand is a comprehensive, sustainable approach from the ingredients to the packaging. Pine and other conifers are used in the packaging to save on non-renewable resources: approximately 25% of wood in the packaging saves up to 40% crude oil during production, resulting in a brand-new material: Polywood. Timbers in the packaging are used from sustainable forestry and the packaging contains anti-bactericide pine heartwood. Überwood, with its Polywood packaging, appeals in particular to young consumers sensitive
to the environmental impact and interested in new products which meet their longing for ecological core values and natural ingredients. The brand meets up-to-date sustainability, both in its packaging and in its contents. The Überwood tube won a Green Brand Award in the category of plastic tubes. With 25% of real wood materials, the natural components in the tube are not only visible but also noticeable in the surface structure. The Polywood tube offers a unique tactile effect which you can feel and it smells like wood. As for the fundamental ingredient, Pine heartwood extract, which is present in all the Überwood products, protects and nourishes t
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he scalp, strengthens the hair’s protective barrier and soothes irritated and stressed hair. This purely plant-based extract does not contain any additives, thanks to a complex patented process of extracting the effective active ingredient from the pine heartwood. The product line-up comprises Hair Repair Shampoo for normal and damaged hair, Colour Shine Shampoo for coloured hair; Scalp Care Shampoo for sensitive scalps; Hair Repair Treatment for normal and damaged hair; Colour Shine Conditioner for coloured and dull hair; Hair Tonic for dry, itchy and flaky scalp and Setting Spray with pure beer. All the Überwood products are vegan-approved and have NATRUE certification.
March, 2019
dove la Natura incontra la scienza where Nature meets science
Join us at COSMOPROF, Bologna 14-17 March 2019 HALL 14 | Stand G12
15-18 March 2019 HALL 29 | Stand A26
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cibo genuino per la tua pelle genuine food for your skin
PuraBiÂŽ
normalizing cream
PuraBiÂŽ
Face cream with skin-purifying and normalizing activity. It reblances pH and sebaceous secretion. Its light non-occlusive texture is fit for impure, or oily, or mixed skin-types. After just one week it improoves skin hydration and elasticity thanks to Witch Hazel, Mimosa and Olive extracts, Mandarin and Abies sibirica essential oils and Jojoba oil. 99.3% of the total ingredients are from natural origin. 20.2% of the total ingredients are from organic farming. 28 www.exportmagazine.net
dove la natura incontra la scienza where nature meets science
OroRosa ® eye contour
OroRosa®
Triple action emulsion specifically formulated for the eye contour: it has an anti-age intensive action, reducing wrinkles and combating the degradation of collagen by free radicals, carrying out a draining activity on bags and keeping dark circles thanks to plant actives, thanks to the extracts of Albizia julibrissin, a plant native to Asia, also known as ‘silk flake’ and the oil of typical of the Amazonian forests, known as ‘miracle oil’. 29 www.exportmagazine.net
events
COSMOPROF BOLOGNA 2019 A RECORD-BREAKING EDITION IS EXPECTED The increasing number of exhibiting companies promises an edition that will break new records
Just under a month before the doors open at Cosmoprof Bologna 2019, the atmosphere is already optimistic, with (to date) 2947 companies from 70 countries registered as exhibitors, compared to 2822 last year. To deal with this increasing number of exhibitors, the layout of the pavilions has been redesigned to be more functional and again this year confirms the targeted opening dates. From Thursday 14 to Sunday 17 March 2019, Cosmoprof and Cosmo | Perfumery & Cosmetics will open its doors for producers and specialists of the supply chain, finished product companies, and buyers/ retailers, with the latter focusing on the Perfumery and Cosmetics sector, Green & organic beauty, and Cosmoprime, the area dedicated to high-end cosmetics. From Friday 15 to Monday 18 March, the show opens for the professional distribution channels of Cosmo | Hair & Nail & Beauty Salon, with the participation of salon owners and beauty centres, hair stylists, hairdressers , nail technicians and distributors specialized ion these segments.
There will be 26 country and group pavilions, representing Austria, Belgium, California, Chile, China, France, Germany, Greece, Indonesia, Ireland, Israel, Japan, Korea, Latvia, Pakistan, Poland, Romania, Spain, South Africa, Sweden, Switzerland, Taiwan, Turkey, the UAE, the UK and the USA.
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There will be an important focus on sustainability and the circular economy, in particular during the third edition of CosmoTalks, the event’s educational programme. There will be more than 30 sessions from 14 to 16 March, with the participation of 150 international speakers.
events
The panel discussions will be hosted on two different stages, both of which will be located in the Service Centre Area, the heart of the Bologna fair district and thanks to this location, more than 5,000 attendees are expected. Topics to be discussed include “Sustainability now & next”, “Ecological natives: redefining sustainability for the future of your brand, from key trends to creative concepts”, “Designing the new style of sustainable beauty brands”, “Environmental footprint: an opportunity for beauty companies” and “Green cosmetics; a focus on distribution channels.” Cosmopack is also recording a significant growth in exhibitors. Up 9% compared to last year. This show-in-the-show is dedicated to contract manufacturing, private label, machinery, primary and secondary packaging, and applicators, and will be held in pavilions 20, 15, 15A and 18 and, new for 2019, part of hall 19. Cosmopack will give visibility to new industrial solutions that can reduce the environmental impact of cosmetic production, while Pavilion 19 will host the best of technological innovation in the supply chain.
The S.M.A.R.T. (Solution, Manufacturing, Automation, Research & Technology) area in Cosmopack will showcase the automation solutions presented by a number of companies and smart manufacturing, robotics, IoT, AI and AR, predictive maintenance, big data, cloud and digital solutions will also be showcased in this area. The Cosmoprof and Cosmopack awards reward the most innovative projects presented by the 2947 exhibitors: an important recognition
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by the only fair in the world that involves the entire beauty industry. The Cosmoprof awards celebrate the most interesting new products presented by companies of finished products, for the hair, nail, skincare and beauty salon sectors in six categories; Hair Product, make-up Product, Nail product, Natural & Organic, personal Care product and Visitors’ Choice. The Cosmopack awards celebrate innovation, creativity and sustainability and research at the base of the processes of creation and realization of a product and also have six categories: Make-up Formula, Make-up Packaging technology, Packaging Design, Skin Care Formula, Skin Care Packaging technology and Visitors’ Choice. The Life Achievement Award this year goes to Frédéric Fekkai, one of the most important international players in the world of beauty for over 30 years.
events
VIVANESS 2019 ENDS ON A HIGH NOTE! The international fair for natural and organic care was held in Nuremberg from 13 to 16 February with Biofach, the world’s leading show for organic food
The combined event drew a record number of 51,500 visitors to the exhibition centre, 50% from outside Germany. They visited 3,273 exhibitors from 98 countries, discovering new products, trends and innovations from all over the world. Vivaness itself, had 284 exhibitors from 41 countries, making it a truly international gathering with this year the Philippines and Serbia taking part for the first time. Over the four days of the show, visitors were able to discover a unique range of the latest products and insider tips, including those featured at the “Innovation made in Germany” pavilion, where ten ambitious newcomers presented their
innovations, a total of 24 other German and international newcomers presented their companies and their products at the special show, Breeze: young labels, trendy niche brands and small manufacturing workshops from eight different countries, including Belarus, France, Italy, Latvia, South Korea and Hungary, could be discovered there. Some very definite trends appeared at Vivaness: Nordic beauty products using ingredients from the Scandinavian landscape, pre- and probiotic natural and organic cosmetics and dermaceuticals with attention placed on the skin’s microbiome; zero-waste products and innovative packaging, such as tubes made from natural resources such as sugar cane or biologically degradable liquid wood; lifestyle and sport products. Delegates to the Vivaness congress this year showed a particular interest, with 143 participants in the event “The Natural and Organic Cosmetic market 2018: Facts and figures and market forecasts.” Another highlight was the special networking hub, “Let’s talk Vivaness”, which was in its second edition this year: it invited trade visitors,
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exhibitors, service providers and media representatives to relax and network in an atmosphere designed for communication and with attractive catering facilities. Trade visitors were able to vote for their favourite products for the Best New Product Awards. The Vivaness winners were Speick Naturkosmetic for its “Black Soap” and Spieck Sun in the Special Cosmetics/Care category; Weleda with its Skin Food series: Body Butter, Lip Butter and Light (Body Care); Urtekram, with its Green Match anti-pollution hair treatment (Haircare); benecos, with the “benecos Natural Foundation Stick” (Decorative Cosmetics), Denttabs, with “dental care tablets with and without fluoride” and the Bamboo Brush (General Chemist’s items), as well as Coscoon Cosmetics, with Crème solide Solid body butter (Wellness products). The dates are already set for next year: 12-15 February 2020 with a move to the new, modern light-flooded Hall 3C, designed by Zaha Hadid Architects and which will offer Vivaness optimal development and design options into the future.
DRY AND SENSITIVE SKINS
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HARBOR A COMPANY BASED ON NATURALNESS, INNOVATION AND THE CULTURE OF WELL-BEING Harbor was founded in Bologna, Italy, in the 1980s: since then its founding values have never changed
PHYTORELAX It was in the decade after its foundation that Harbor developed a very innovative product for the haircare market in its scientific laboratories: a vial for hair formulated with 33 natural ingredients. A real plant-based beauty treatment for the professional market which until then had not fully appreciated the potential of natural cosmetics. It was thanks to this commercial success that the Phytorelax brand came into being with a philosophy of well-being and relaxation from the use of functional active ingredients and phytoextracts.
The Tea Tree line has Soothing & Dermoprotective Shower Gel, SOS Gel Cream, Purifying & refreshing Shower Shampoo and Protective Hand and Nails Cream, Multipurpose Oil for Face, Body and Hair.
The Hemp line comprises Hydrating & Relaxing Shower Gel, Hydrating & Regenerating Shower Shampoo, Hydrating & Relaxing Body Lotion, Hydrating & Elasticizing Multipurpose Dry Oil Face-Body-Hair; Hydrating Hand & Nails Cream.
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Phytorelax Laboratories have been passionately researching natural and innovative formulations for over thirty years. Thanks to this constant effort, the Phytorelax family has developed a full cosmetic line of products for facial cleansing and care. Organic and Vegan OK certified, it combines nature and science to meet the needs of all skin types. Phytorelax Laboratories have an international message: a refined yet affordable concept of beauty in innovative and effective products which are the result of a continuous dialogue between Nature, Science and Design. The new Hemp, Coconut and Tea Tree lines offer products to care for the face, body and hair with all the specific virtues they have.
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The Coconut line is made up of Velvety Shower Gel, Nourishing Body Lotion, Enveloping Shower Shampoo, Repairing Multipurpose Dry Oil Face-Body-Hair, Nourishing Hand Cream and Melting Body Butter.
INTRA: NATURE INSIDE In the early years of the new millennium, an original line called “Intra� came into being. The line was relaunched last year with a new Hair Care line with a wide range of products certified organic AIAB, Vegan OK, free of parabens, silicones and artificial colourings. Naturalness and efficacy are the keywords of the line. The hair care line comprises Organic Detox Shampoo and Organic Detox Mask for frequent use, Organic Hydrating Shampoo and Conditioner for delicate hair, Organic Purifying Shampoo and Organic Lightness Conditioner for hair from normal to oily, Organic Shine Shampoo and Mask for dull hair,
Oil-shampoo line
Organic Straightening Shampoo and Mask for frizzy hair, Organic Nourishing Shampoo and Mask for dry and brittle hair, Organic Colour Protective Shampoo and Mask for coloured and treated hair and Organic Reviving Shampoo and Conditioner for fair hair.
Bath line
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Intra also produced a special oil-shampoo for sensitive scalps, in three variants: Anti-Dandruff, Nourishing and Sebum-Normalizing. With their origins in the world of herbalism and artisan production, the Intra products are characterized by being natural and effective.
INTERVIEW
FABY: AN AUTHENTIC BRAND A SUCCESSFUL STORY An interview with Alberto Viale, a member of Viale’s family
EXPORT MAGAZINE: Can we talk about the journey that Faby has made over the years? ALBERTO VIALE: Faby is definitely a young brand that we launched, with a pinch of madness, six years ago, with a fairly extensive line of nail varnishes which we have gradually completed and to which we added a highly professional gel line. Today we can say that we offer ab absolutely exhaustive range to meet every requirement of beauticians and consumers. EM: What do you think of the ‘green’ trend that is so fashionable at the moment? AV: We have always had a ‘green’ soul, from both the environmental and ethical points of view; our products are not tested on animals, and one of our priorities is the health of the people who use our nail varnishes. This is why we carefully choose the most appropriate and safe ingredients that exist on the market. EM: How important is the choice of suppliers for you? AV: It is fundamental; wanting to differentiate ourselves from competition is at the base of our philosophy, and for this to happen we have to use trusted suppliers.
You have to be on the market at the right time with the right product; we can define ourselves perfectionists; every single product is given the greatest attention, down to the smallest details, from the quality of the content to the packaging to the design and to the copy. We minutely check even the subsequent phases, for example, the protocols of use, so that they are easy to consult for operators. I would even dare to say that our products are a member of our family… EM: Speaking about the family, can we say that the Viale family has an in-depth knowledge of the ‘beauty’ sector in its DNA: from nail varnishes to cosmetics to hair products and fragrances… did this make the job of creating your own brand easier? AV: It helped us a great deal, without mentioning the huge knowledge and respect that my parents, Fabiana and Piermario, earned during their professional career, and that automatically opened many doors for us with a smile… EM: You and your brother Alessandro represent the second generation: what are your positions? AV: First of all, I have to say that our parents are very present in the company and that Faby is the penname of my mother, who inspired and created the brand. In the company we have shared tasks even though, as in every family-run business, we are often multi-tasking. Both of us deal with the projects and production; Alessandro dedicates himself to the domestic market and communication while I look after developing foreign markets and the financial management of the company.
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EM: From the very beginning you have paid great attention, as well as dedicated resources, to image and communication. Do you consider this is important for your brand? AV: A product like ours is not only a cosmetic, it is also a fashion product, so it needs important communication support. The double online and offline communication is fundamental, and increasingly refined challenges are awaiting us in the future in this field. We all know how necessary it is for a brand to have an echo with its end consumers, and for this to happen, as well as the product, we have to ‘tell a story’, so that the potential consumers grow fond of ‘a family story’. We very much want to stress how the ‘family’ discourse is important for us as a sense of belonging. This is how our partners in the different countries experience us, and they prove it to us by making every effort to create knowledge of the Faby brand in their territory in an important way. Our response is that we make every effort to offer an attentive service of customer care. EM: What support do you give your distributors? AV: It is very important to give our partners the greatest support possible, the point of sale material, for training, both on paper and not on paper. We support them in their online activities and for everything that is necessary to create brand awareness. We are preparing a very interesting project in this sense, which will be available next year. EM: Being a brand that is ‘Made in Italia’ is always important … how do you communicate your Italianness? AV: The name ‘Faby’ expresses in itself its Italianness. The collaboration we have
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INTERVIEW
had for a few years with the Milan Fashion Week is giving its results, in that it helps us interpret the market trends. Let’s not forget that nail varnish is seen as a fashion accessory. We can also notice this in our latest collection, Smile, where we present a shade of colours that recall the ‘colour of the year’, coral. One day we would also like it if a designer of men’s fashion had models walk on the runway wearing a nail varnish from our very special ‘men’s collection’. It would be an example of perfect synergy.
SMILE! A BLAZE OF COLOURS
EM: Do you have specific lines with a natural connotation? AV: A couple of years ago we created two important collections of nail varnishes with products of natural origin, which are giving us great satisfaction. There are two Faby Natura collections, one with more natural and earthy colours, and one with brighter shades, similar to the colours of fruit. The packaging consists of recyclable and recycled material. There is a complete philosophy around these lines, and I am certain that not only our company but a large part of the cosmetic sector will be turning in this direction. Naturally, as well as the question of natural, we will have to guarantee an adequate technological support to ensure the performance of the products. This is why our Faby Natura products are 87% natural.
The Italian brand Faby, once again, emphasizes women’s multifaceted personality in their latest Faby Smile! collection. The spring summer collection 2019 is inspired to smiles and colors able to affect and stir an ocean of feelings. As actress Monica Vitti once said: “colours can enchant me, looks can make me fall in love and smiles can give me hope”. Any woman with a simple smile can see things differently because a smile gives the courage for a change, makes you feel stronger and the world a better place. “Colors are able to transmit good vibration and energy. They can promote a good feeling. Sometimes just wearing a certain color leads us to smile” explained Faby founder Fabiana Viale. The marriage between colors and smile has been the inspiration behind the creation of the SMILE! capsule
EM: What are your hopes for the future of Faby? AV: I hope in a gradual consolidation of our brand. We are pleased with the results that we are getting on the Italian market. As far as export is concerned, a great deal has been done and we thank the existing distributors for believing in the ‘Faby’ family. I hope to be able to open some other important markets soon and that the name Faby will ring out even more loudly from one continent to another! Faby will be at Cosmoprof in Bologna with a welcoming stand and lots of new products. We hope that this important annual appointment can attract an increasing number of business operators.
The new collection dedicated to joy, lightness and winning smiles
Smile!Lacquering Gel Kit Fabylicious, Felicità, I’m A Firework, The Comedian and Blueberries And Soda are the SMILE! hues that are available in the Lacquering Gel range. The sixth color in the kit is As You Like It, a classic blood red perfect for every glam lady. Faby Lacquering Gel is a LED gel system. Formulated to respect the natural nails, it guarantees a long wear and an extra glossy finish. All Faby’s nail colors are cruelty free, vegan and Big 5 free!
C.S.
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collection, created for the Spring Summer 2019. Six nuances only, yet six powerful and Impressive shades that will provide positive vibrations, happiness and smile. Fabylicious is a full energetic red, as hot as the sun; Felicità, a funny fuchsia for a glowing skin, is alive with happiness; Blueberries and Soda is a terrific electric violet; I’m A Firework, a frosted, iridescent pink evokes the sheerness of the lightest evening dresses; Baby Smile is a very pale beige with a satin finish reminding the shades of the linen clothes and the desert dunes. The Comedian, a flowery lilac, embodies the life that’s at the roots of the most vibrant spring buds. Faby Smile pays great attention to finish: the stunning frosted pink, I’M A FIREWORK is gorgeous used alone and is much more magic when applied as top coat on other shades of the collection.
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HACO GmbH & Co.KG HACO GmbH & Co.KG was founded in 2008 with the enthusiasm of creating a new family for hairdressers worldwide
HACO’S VISION We are a global professional partner for hairdressing salons with a family atmosphere. This is the market promise that our motivated employees keep again and again, every day. With high-quality, long-lasting products made in Germany, tailored for everyday life in the salon, our brands
The vision of the company founder and the commitment of our employees and sales partners are the basis of our success.
“be keen on hair” and “me mademoiselle” continue to increase their attraction as a reliable supplier for hairdressing companies and sales partners.
STATEMENT BY ANNEGRET EWALD My family has been working in the hairstyling business for more than 79 years and gives it all our love and respect. We are proud of the fact that all of our products to date have been researched, developed and produced in-house. We live the motto MADE IN GERMANY. • We work with passion for hairstylists and clients. • We are a family with a long-standing tradition of solid collaboration with hairstylists. • The essence and culture of the hairstyling trade underlie our philosophy and actions. • The foundation of our skills in the research, development and manufacturing of professional products comes from our daily work in hairstyling with specialists. We are persistent and consistent in our approach. • Our employees and business partners are passionate about BEAUTIFUL HAIR. Our inspiration comes from them. • The haircut, trendy forms in professional combinations with high-quality, magnificent colours, the desired transformation, expert hair care and creative styling are performed by skilled hairstylists. Hairstylists make people BEAUTIFUL and HAPPY. We contribute to this with our products! • Hair fashion is made by hairstylists, day in, day out, in every hair salon in the world. Hairstylists work miracles with their hands. Our products are created to enable hairstylists to make their creativity flourish. With each one of our products, we offer our professional expertise and our quality every day in more than 20 countries across the world. Our passion for beautiful hair is the guarantee of our company.
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BE
KEEN ON
HAIR
BE KEENON COLOUR w e N 1:2 VELVET COLOUR
RELIABLE permanent hair colour cream up to 90% grey coverage NOURISH & SHINE our oil complex consting of macadamia and olive oil nourish the hair in process of colouring and give the hair axtra healthy shine INFINITE VARIATIONS 56 shades which can be mixed among each other INTERNATIONAL TESTED AND CERTIFIED more than 5.300 beauty salons in over 20 countries around the world trust our brand. NOT TESTED ON ANIMALS!
Made in Germany
MORE INFORMATION: visit our homepage: www.keen-hair.com E-Mail: info@keen-hair.com Tel.: 0049 (0) 30 – 577 004 38
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HACO GmbH & Co.KG Fasanenstr. 42 10719 Berlin, Germany
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Credits collection: BEAUTY UNITED brand: be keen on hair photographer: Carsten Kofalk hair color: Krzysztof Cyborowski, keen technical director styling: Sven Ohlsen @bigoudi make up: Janine Bohn
HACO’S MISSION Globally, we are a reliable German partner, fulfilling all of the requirements of “Made in Germany.” We meet our customers on an eye-to-eye level with a high degree of professionalism. Fair and business-like dealings with employees and sales partners are, for us, the key to our success. Cooperative thinking and action. With our great passion and enthusiasm, we are continually developing new products tailored for daily work in the salon. We provide a special training system for safe handling of our products. Training is carried out by our first-class, globally recognized creative team.
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Made in Germany
me + you
friendship + care 3:1 volume shampoo 3:1 volume shampoo gives thin hair volume, bounce and nourishes it with active ingredients from nature for hair energy and extra shine.
more information: visit our homepage: www.me-mademoiselle.com
beer &
sando sil
HACO GmbH & Co.KG Fasanenstr. 42 . 10719 Berlin . Germany 43 www.exportmagazine.net
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E-Mail: vertrieb@me-mademoiselle.com Tel.: +0049 (0)30. 577 004 38
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New partners worldwide are anytime welcome!
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THE L’AMANDE BRAND one of the five oldest soap brands in the world Back in the 19th century, L’Amande was one of the most important brands of the vintage “Garcin & Rabattu” Marseilles soap-works. As time passed the brand became more and more well-known, as its clientele’s esteem of the products grew. Hence, in 1884 the brand was registered with the Marseilles Chamber of Commerce and gave its name to the company: “Huilerie & Savonnerie de L’Amande” was thus born. This company was destined to become one of the most famous soap factories during the golden years of Marseille’s soap-making tradition (the end of the 19th century and the beginning of the 20th century).
THE COMPANY AND ITS PHILOSOPHY For more than a century, L’Amande has been synonymous with quality in the great tradition of Mediterranean soap making. In keeping with its distinguished heritage, today L’Amande soaps are still produced in cauldrons, using the traditional, so-called “Marseillais” method in which the oils and raw materials are simmered for six days and six nights. The solid soaps which made L’Amande famous in France at the end of the 1800’s, have
gradually been joined by genuine liquid soaps, creams, bath foams, shampoos, toothpastes, lip sticks, eau de parfums and many other products, while still maintaining the high quality which has always distinguished L’Amande. In the early 1950s L’Amande moved from France to Savona in the Italian Riviera. This story, our story, time-honoured and rooted in the strip of land along the Mediterranean Sea between Genoa and Marseilles, has become part of us and our products.
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For this reason, we use only the best oils, fragrances and essences from our own terrain, with specific olfactive and phytocosmetic qualities: olive oil - Mediterranean gold – and sweet almond oil, the inspiration for our brand name; Spanish Broom, Strawberry tree, Mulberry, typical plants of the Mediterranean scrub (maquis); Honeysuckle and Hawthorn which perfume country lanes and cover the distinctive Ligurian dry walls; Prickly Pears, which have become an integral part of the Riviera landscape. These and many other plants give our products the fragrance and emotions of a land where the sea breeze blends with the warm scents, some floral others decidedly fruity, of a Nature, generous to this land in every season; where plants, aromatic herbs and flowers fill paths, hillsides and even rocky cliffs. Today L’Amande is one of the five oldest soap brands in the world.
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RESPECT FOR NATURE • products from L’Amande’s Eco Bio line have packaging geared towards protecting the environment: certified paper and cardboard from respectfully managed forests • packaging made and printed in full respect of the environment: correct waste management and non-toxic printing process • bottles made with certified recycled material. * as per ICEA regulations PRODUCTS Body cream with the organic extracts of lemon, ginger and green tea.
ECO BIO GUARANTEED PRODUCTS L’Amande’s ICEA (The Institute for Ethical and Environmental Certification) certified eco bio line contains products which: • conform with ICEA’s list of permitted ingredients • are made without the use of GMO (genetically modified) ingredients • are made without the use of ionizing radiation • are made with plant ingredients from certified organic cultivation
SAFE FORMULAS Products from L’Amande’s Eco Bio line: • contain essential oils, glyceric vegetable extracts and aromatic waters from certified organic cultivation • do not contain synthetic perfumes or artificial coloring* • do not contain genetically modified raw materials (GMO)* • do not contain parabens, S.L.S., S.L.E.S.* • do not contain lanolin • are rigorously dermatologically tested, upon healthy volunteers, assuring safe use*
Face cream with the organic extracts of lemon, ginger and green tea. Personal hygiene cleansing liquid with the organic extracts of lemon, ginger and green tea. Shower Foam with the organic extracts of lemon, ginger and green tea. Lip Balm with organic sweet almond oil and organic shea butter. Make-up wipes with the extracts of sweet almond, yarrow and red grapevine. Personal hygiene wipes with the extracts of calendula, melissa and camomile.
protective, emollient, hydrating and lenitive properties. A range of products, each designed for a different use during the day – for cleansing, massage, delicate scenting and to prevent irritation and reddened skin. PRODUCTS Delicate Bath Cream Delicate Liquid Cleanser Vegetable Cleansing Bar Delicate Shampoo Body Cleansing Milk Lotion
ENFANT Everyone knows how delicate and sensitive babies’ and children’s skin is. This line was created to offer moms specific cleansing and
care for their children’s skin. Each L’Amande Enfant product has been dermatologically tested and its ingredients chosen specifically for their
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Emollient Oil Water Spray Protective Cream Soft Wipes Rice Starch
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MAMMA L’Amande Mum Line takes care of the woman from the first months of pregnancy and continues pampering her after delivery. It is a specific line especially designed to ensure maximum safety thanks to the high quality of raw materials, stringent tests and the delicate, allergen-free fragrance. PRODUCTS After Pregnancy Draining Cream Stretch Marks Cream Anti Blemish Facial Moisturizing Cream Intimate Wash Regenerating Breast Oil Body & Hair Shower Shampoo Anti-Fatigue Mist for Legs
These products are dermatologically tested and are free from: sls/sles, paraben, peg, colouring, silicones, mineral oils. 7 metal tested: Nickel, Lead, Arsenic, Cadmium,
Mercury, Antimony and Chromium in order to protect the most sensitive skins reducing the risks of allergic reactions. Allergen-free fragrance. Over the years, our line of products had been extended to include foam baths, liquid vegetable soaps, shampoos, creams, massage oils, lip balms, toothpastes, and more. In short, a complete range of personal hygiene products in which quality is the first priority. BATH Bath Foam with Mallow and Calendula extracts Foam Bath pH Neutral Mulberry Bath Foam Seabuckthorn Bath Foam Bath Foam with Olive Oil Bath Foam with Sweet Almond Oil Bath & Soap Shower Shampoo BODY
L’AMANDE MARSEILLE This symbol, COSMESI NATURALE L’AMANDE, represents and certifies formulas made with more attention to the use of natural ingredients. Our laboratory is constantly working on the study, research and evaluation of new raw materials which will guarantee excellent cosmetics with skin compatibility. Our products are always geared more and more towards the environment, reducing the amount of excess packaging and using bottles with recycled material. Savon de la Tulipe, Labeille, La Tour, Le Pélican, L’Amande... these are just a few of the most well-known brands
of soap produced in Marseille during the golden years of its soap making industry, from the late 19th century to the early 20th century. L’Amande is not only one of the few still existing, but it is also one of the oldest brands of soap on the market. L’Amande was founded and flourished in Marseille, then it crossed the Alps and continued to flourish in the second home of the Mediterranean soap making: Western Liguria. Relying on its noble background, today L’Amande soap is still produced in vats using the ancient original recipe and only the best ingredients, extra pure soap of great quality and value.
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Moisturising Cream with Vitamins Body Cream with Sweet Almond Oil Body Cream with Olive Oil Body Cream with Mallow and Calendula extracts Body Milk with Mallow and Calendula extracts Moisturizing Face & Body Cream with Almond Oil Nourishing Face & Body Cream with Olive Oil SOAP Marseilles Soap Olive Oil Vegetable Soap Sweet Almond Oil Vegetable Soap Soap with Mallow and Calendula extracts Liquid Vegetable Soap Liquid Cleanser with Tangerine and Mint Essential Oils Liquid Cleanser with Lemon and Thyme Essential Oils Liquid Cleanser with Sweet Orange Essential Oil Liquid Cleanser with Bitter Orange Essential Oil
www.lamande.it • info@lamande.it Cosmoprof March 14/17 Pav. 21 booth R/1 47 www.exportmagazine.net
FIND YOUR PERFECT MATCH Connect with distributors and brand owners worldwide using our new online matchmaking service
EVENTS IN: INDIA | IRELAND | SOUTH AFRICA | THAILAND | UAE | UK
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GLOBAL DISTRIBUTOR AND BRAND OWNER MATCHMAKING OPPORTUNITIES
Sign up and start searching now at: www.professionalbeauty.group 49 www.exportmagazine.net
THE INFINITE SHADES OF A PERFECT COLOR Hair coloring made with DegradĂŠ Planet method - www.degradeplanet.it 50 www.exportmagazine.net
A NEW WORLD OF COLOR AND REFLECTIONS IS BORN
BBColor Beauty is the new cosmetic tone-on-tone, nourishing and ammonia-free coloring to achieve infinite shades and get perfect, shiny, naturally beautiful hair. BBColor Beauty does not mask, but erases imperfections, enhancing every reflection, a perfect coloring treatment to revive, tonalize or correct nuances. Precious pluses enrich the innovative formula offering the softness and shine, transforming hair coloring into a genuine beauty treatment. MEET US at COSMOPROF BOLOGNA, Hall 25 – Booth B90-C89 www.helenseward.it 51 www.exportmagazine.net
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BBCOLOR BEAUTY, THE INFINITE SHADES OF A PERFECT COLOR A new world of color and reflections is born
Tone-on-tone coloring is a truly essential service in the salon, a color enhancement treatment. Thanks to its extreme versatility, it can be used to give the hair a 3D-effec, correct imperfections, enhance the reflexes or create new ones, all without altering the natural base of the hair.
That’s why it pleases and is required in the salon. To respond to this specific need, from the R&D laboratory of Helen Seward is born BBColor Beauty, the new tone-on-tone and ammonia-free cosmetic coloring. Forty-one bright and intense nuances to create infinite shades and get perfect, shiny, naturally beautiful hair. BBColor Beauty does not mask, but erases imperfections, enhancing every reflection and perfecting the natural shine of the hair thanks to its unique combination of active ingredients and its deep treating power. The new line is perfect for reviving color, toning blondes, correcting nuances. It does not lighten, but naturally blends with the base and covers up to 50% of white hair, offering
BBCOLOR PIGMA, COLOR REVOLUTION The BBColor range is also enriched with the new BBColor Pigma line, the nourishing Pigmented Masks to experiment with color. Designed for quick application, it is ideal to revive color, tone hair, develop an infinite number of creative shades and highlight and define all reflections. Fifteen vibrant nuances accompanied by a nourishing Gloss Mask to create delicate pastel reflections and trendy effects, or to be used stand-alone for an illuminating service.
an alternative to the classic color or a complementary tool for the hairdresser: used in combination with other techniques, gives life to endless creative possibilities. Thanks to BBColor Beauty, coloring becomes a real cosmetic treatment for hair. Vibrant color, extreme shine, faceted reflections without compromising the structure of the hair fiber for an ultra- trendy result with a bright finish and a silky touch.
MEET US at COSMOPROF BOLOGNA, Hall 25 – Booth B90-C89. Find out more: www.helenseward.it
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Helen Seward Milano Creative Team
F R O M T H E A N C I E N T T I B E TA N T R A D I T I O N , N AT U R A L W E L L - B E I N G F O R T H E B O D Y Natural oils, original Himalayan salt, ventilated green clay and precious essential oils come together in the Moodra line, generating a powerful alchemy that draws and directs the flow of vital energy through the body’s different areas and systems and helping the body restore its toxin draining functions. Thanks to the action of primordial substances, 100% natural and of plant
origins, the Moodra Method kick starts the body’s natural purification process. The interaction of Tejas (Heat), Prithvi Jala (Fluids), Shakti Deva (Tissue regeneration) and Neem (“the village’s drugstore”) creates a holistic method that can intervene on all of the body’s dysfunctions to generate new vitality. Because each frequency is a piece of information that hits our conscience, our body and our mind.
Phone +39.0735.757801 - info@centounocosmetica.it - www.deeva101.it
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MOODRA A LINE FOR THE BODY INSPIRED BY TIBETAN TRADITION Ingredients from ancient lands and a holistic approach make up this line with professional and home products
Moodra is the name of a new holistic line for the body by Deeva 101, inspired by ancient Tibetan tradition. According to these beliefs, every frequency (of sound, vibration, colour) is a piece of information that strikes our conscience, our body and our mind. Natural elements like water have an ancient memory of life, from the start of everything, from when life was born out of the sea. Moodra is inspired by Mudra, the vehicles and portals to connect us to the psycho-physical energy of the whole universe at a deep level of regeneration and new vitality.
The strong point of this line lies in using the vision of solving the problem of the imperfection in a global way. Traditionally, in cosmetics, if there is a problem of cellulite, only a product to dissolve it is used, whereas in Moodra, the origin of the dysfunction of the system is sought. The Tibetan tradition has the aim of helping the organism to restore the functions of draining the toxins from vital energy. This process of natural purification of the body takes place thanks to the action of primordial substances such as water, oil,
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the earth and salt crystals, which inspire Moodra. The selection and collection of medicinal plants respect the times in wild places or organic cultivations, from the Himalayas to the tropical forests of Tamil Nadu. The use of extracts is total and not only of the active ingredients, The Moodra active ingredients are picked only when their energy is at a maximum, at dawn, in the 15 days after the end of the monsoons. There are no chemical residues or colourings, synthetic fragrances, alcohol or hormones.
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Moodra Holistic Home Use Line
The preservatives are derived from plant substances and only where indispensable are very light synthetic substances used which are not invasive for the organism. In addition to the ingredients mentioned above, the Moodra products contain organic grapeseed oil, organic sesame oil, essential juniper oil, essential sweet orange oil, ylang ylang essential oil, essential cinnamon oil and neem oil. The professional line consists of Himalayan Salt Crystals, ideal as a body scrub, for a footbath and for bathing, with draining, detoxing and relaxing effects; Ventilated Green Clay, a precious ally for the well-being of the body, ideal for packs with Hydrosaline
Solution all over the body with draining and detoxing effects on adiposity and cellulite; Hydrosaline Solution can be used for footbaths, regenerating baths and packs in conjunction with powders: it has a draining, detoxing and relaxing effect. Tejas Active Oil, a massage oil that helps reduce the imperfections linked with cellulite and the slow peripheral circulation; Prithvi Jala Active Oil, a massage oil with a draining and toning effect to prevent stretch marks; Deva Active Oil has a powerful relaxing alchemy for the pure connection between the body and the mind; Shakti Deva Active Oil
Moodra Holistic Professional Line
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(for mother and baby), perfect during pregnancy, it elasticizes the tissues and prevents, nourishes and elasticizes stretch marks; Body Delivering Cream which nourishes all the tissues of the body while moisturizing it; and Neem Cleanser, ideal for the whole body, moisturizes and reduces skin irritations without altering the skin’s pH. The home line is made up of Tejas Active Oil, Prithvi Jala Active Oil, Deva Active Oil, Shakti Deva Active Oil (for mother and baby), Body Delivering Cream and Neem Cleanser. For more info www.deeva.it
9
XVIII International Exhibition of Beauty Industry
18–20
+38 (044) 496-86-45 ic@pe.com.ua
September 2019
INTERCHARM.UA
IEC ∙ Kyiv ∙ Ukraine 56 www.exportmagazine.net
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interview
Korean Skincare? Find the Answers from Korean Aesthetic Interview with Mikyung Lee founder of Korean Aesthetic Brand TROIAREUKE
yung Lee Claudia Stagno and Mik
Export Magazine: We are delighted to meet you in Seoul. Please tell me where the story of the name GPS Mask comes from? Is it related to mobile high technology from Korea with Korean skincare? (laugh) Mikyung Lee: What an interesting question! For the past few years, there has been quite a big trend of K-beauty skincare (the Korean way of doing skincare) around the world. Significantly the mask was one of the items which was easy to try and Troiareuke developed a mask that is a 3-steps-in-one-mask. Step 1. Cleanser, Step 2. Mask, Step 3. Anti-Aging cream; these three products will have the effect of a moisturizing treatment at a clinic or a spa or at home. The formula and skincare steps have been formulated in a such way that they will deliver the ingredients to specific levels in the skin; so the marketing team called it the GPS mask. Nothing related to Korean mobile high technology. (laugh) or maybe‌
EM: Does a 3-steps-in-one- mask mean there are three products in one mask? Please tell me about the steps in detail. ML: From my 29 years of skincare experience, many skin professionals have agreed with me on the key skincare steps. Troiareuke have improved on the key 3 steps in skincare, which were Cleansing, Moisturizing and Skin Protection. These three steps are the key steps that would improve the skin most efficiently if you are limited in time and budget. Troiareuke have come up with the ultimate mask which has three steps in one mask. GPS Mask Step 1. In & Out Cleanser consists of bio-cellulose as the key ingredient to deliver the moisture (In) and remove the skin impurities (out).
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The effect of good cleansing will open up the delivery channels and prepare for the next skincare step. GPS Mask Step 2. Bio-Cellulose Mask is an extraordinary mask that has natural ingredients made from fermented coconut extract. The natural bio-cellulose mask will have complete contact with the skin (like-a-second-skin) which will allow the centella asiatica extract to penetrate. Centella asiatica is known for its anti-aging and regenerating properties for the deepest part of the skin. Being in a 100% natural form, the mask will not create allergic reactions (as in non-woven masks) This is known as the next generation of mask technology. GPS Mask Step 3. Energy Cream is a cream made for skin professionals specifically for its anti-aging effect.
interview
A natural and moisture-rich cream will provide the energy to re-start the skin cycle. EWG class green ingredients and natural plant based oils will give you full protection from harmful environments. This is the concept of the GPS Mask. It is now CPNP registered and ready to surprise the European market. EM: Where is this product being sold in the world? ML: The Troiareuke brand works with 15 different countries, from the USA, Canada, the Netherlands and Britain. Also countries in South East Asia, China, Australia and New Zealand. It is being sold by skincare professionals in clinics and spas to retail cosmetic stores and some e-commerce malls around the world. It is also now loved in Korea, used by 5,200 spas and an estimated 25,000 skincare professionals.
EM: Mikyung, you have been in the cosmetic business for 29 years and also the 2nd generation of the family business. From the mass market to the professional sector, could you be so kind as to share your experiences for the companies and brands that wish to enter the Korean market? ML: Wow, it is a difficult question, to tell you about my 29 years of experience, but I will give it a try.
EM: Where can I find you? ML: I will be attending Cosmoprof World Wide Booth29 B23. Or you can contact export@mk-corp.co.kr Come and try the “World’s First GPS Mask�
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Every distributor that I meet always tell me the same thing - that their market is the most challenging market in the world. (laughs) However, I would like to mention that the Korean market is one of the most difficult markets from my experience because of its history of fast development. Korea had one of the fastest growths in economy from the 1950s. Now the Korean market is a mixture of everything. There is not a clear distinguished line of channels, as there are mixtures of imported and local cosmetic brands, omnichannels of distribution from offline to online markets (O2O, B2B2C). When the brand goes on to the market, the brand will be competing with many factors. There is no ultimately successful solution for the brand companies, but finding the right distributor is the key. My key words are #experience, #current customer pool, #power to generate new customers and #funds for new launch. C.S.
events
UP BEAUTY The Disruptive Beauty Event for Emerging Brands This June 27-28, the Carrousel du Louvre is the place to be for emerging brands, forward-thinking buyers and investors. UP BEAUTY is a brand new premium event where tomorrow’s brands will showcase their disruptive beauty products
Wabel will pick 150 Beauty brands that will present the vision of their disruptive products for the world. Attending brands are selected by Wabel’s team and their standards for future beauty, including responsible packaging, smart delivery, digital footprint, short green formulation, cruelty-free, earth-friendly, conscious and / or locally sourced. The brands will present their products from the categories of skin care, color cosmetics, hair care, nail care, oral care, mother & baby care and accessories.
This extraordinary event will welcome upwards of 2,000 worldwide professional visitors, including big retailers, specialized retailers, importers, investors, influencers and leading press. Our emerging brands and top buyers will be matched through UP’s pre-arranged smart meetings. “Our ambition with UP BEAUTY is to put the brands of tomorrow, with their strong identity and values, in touch with leading buyers on the lookout for innovative new concepts to embrace the
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environmental transition that is taking place,” states Wabel Co-Founder and Managing Director Antoine Bonnel. “Our know-how in connecting and accompanying buyers and suppliers worldwide puts us in an ideal position to do so, and Paris, as the world capital for beauty and gastronomy, is the perfect home for this unique event”. Whether you are an upcoming brand or an innovative buyer, you can already apply for UP BEAUTY: https://upbywabel.com/.
DISRUPTIVE UPCOMING BRANDS HEALTH WELLNESS SUSTAINABILITY
UP by WABEL is the only event dedicated to disruptive upcoming brands with a special focus on HEALTH, WELLNESS AND SUSTAINABILITY. Scan the QR Code to register 61 www.exportmagazine.net
LONDON EXCEL LONDON 5TH - 7TH OCTOBER 2019 PRESENTED BY
Register your interest at www.salonshow.co.uk #Salon19
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THE HEART OF HAIRDRESSING
THE DATE 63 www.exportmagazine.net
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The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East
15 – 17 April, 2019 Dubai International Convention and Exhibition Centre, UAE
Secure your space now! www.beautyworldME.com Tel: +971 4 389 45 00 beautyworld@uae.messefrankfurt.com 70 www.exportmagazine.net
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RASOZERO CHANGE THE RULES OF THE GAME! TFS founded in Italy in 1945, in collaboration with Barbieri Uniti renews the historical brand Rasozero, creating a young and dynamic line, a “must have” within everyone’s reach
Shaving soaps in three fragrances: Barbacco with the olfactory notes of a selection of pipe tobaccos Agrumella a cocktail of crisp citrus fruit Spiffero a gust of balsamic wind.
They are available in the professional size of 1000 ml and in the practical jar of 125 ml. “Splash” after shave in the practical and resistant 100 ml PET bottle AND the MIRACLE Pre Shaving Cream with active protection.
Produced by TFS and distribuited by Barbieri Uniti S.r.l - Largo Adua 1, 24128, Bergamo. ITALY email: info@barbieriuniti.it - Phone: +39 0350482925 - Vat n. IT04120510161 71 www.exportmagazine.net
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In ve icale Company subject to management and coordination by AGF88 Holding S.r.l.
HALL 25 BOOTH B20-C19 B86-C87
servicing beauty industry since 1946
A G R O U P C O M PA N Y O F
w w w. a g f 8 8 h o l d i n g . i t
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Hair_Leonardo Rizzo as Sanrizz International Creative Director for Alter Ego Italy / P h o t o g r a p h y _ A n d r e w O ’ To o l e / P r o d u c t s _ A l t e r E g o I t a l y
Introducing...
“THE STORY” NEW S/S 2019 COLLECTION
MEET US @ COSMOPROF BOLOGNA HALL 25 / BOOTH C24
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events
COSME TOKYO 2019 A RECORD BREAKING EDITION Boom in attendance with particularly strong growth in international visitors and exhibitors
Welcoming 762 exhibitors from 30 countries/regions and 25,627 quality visitors, the show concluded in a huge success. Given that the 2019 edition broke the record again both in the number of exhibitors and visitors, it can be said that COSME TOKYO has become a very important exhibition in the global cosmetics industry.
Great Success For The Three Concomitant Shows Japan’s largest cosmetics show returned from 30 January to 1 February 2019 at the Makuhari Messe international convention centre, together with its two concomitant shows, the 9th COSME Tech, covering all cosmetics development solutions like ingredients, OEM and packaging and the 2nd Inner Beauty Tokyo, dedicated to beauty and health. As in the previous years, Cosme Tokyo offered the opportunity to meet a large portfolio of made in Japan and
other Asian brands from all categories including skin care, hair and body care, makeup, fragrance, men’s care. The show attracted a much wider range of professionals in the beauty industry including several brand owners from overseas countries interested in the natural and organic beauty segment, which has recorded strong growth rate in the country over the last five years. This year, 23,000 brands were newly showcased. Increased International Presence At Cosme Tokyo Throughout the years both the number of international exhibitors and visitors have gradually increased. Besides world’s famous companies, for instance, L’Erbolario (Italy), Kryolan(Germany), Won Medico (Korea), A&C Intertrade (Thailand) which had exhibited in several times, new exhibiting companies like Meder Beauty International (Uk), Mediterranean Cosmetics (Greece) attracted significant attention from many Japan’s visitors. Alongside Italy, France, Germany, Poland, Korea, China, Taiwan, new national pavilions of Canada, North America, and Russia exhibited their products. This internationalization has turned COSME TOKYO into the hub of Asian cosmetics trade, where worldwide exhibitors meet visitors from Japan and all across Asia. Show Highlights Functional Aging-Care Products COSME TOKYO 2019 was filled with new highly functional aging-care products based on cutting-edge technologies, such as human stem cell and bioscience along with skin brightening effects and local specialties.
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Quality Made in Japan Brands At this show, the Natural 3D Face Mask with a scene of YUZU, a brightening toner containing mild rice bran water from Kyoto, etc., surprised the international importers and buyers. These unique products could not be found in other shows.
Business Matching Services Show Management offered the exhibitors two types of business matching support services: “One to One Matching with Japanese Distributors” and “Meeting Arranged with Asian Premium Buyers”. Through these services, a total of 1155 business meetings were arranged in 2019.
Next Year Edition - On Track For International Expansion Next COSME TOKYO (20th - 22nd January 2020 at Makuhari Messe, Japan) will be scaled up and become even more international, gathering 900* exhibitors from 35* countries/regions. OSAKA show (9th – 11th September 2020 at INTEX Osaka) is newly launched, and it is supposed to gather 250* exhibitors and 12,000* visitors. (*expected, including co-held shows)
INSPIRING HAIR ARTISTS
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With the launch of Karbon 9, Echosline, relies on Charcoal not only in treatments, but also and especially in technical products
The word “Charcoal” is now on everybody’s lips: Winter 2018 will not be remembered for bright pastel colours, it will rather make room for the latest trends of Charcoal Hair. After the great success in the world of treatments, this ingredient will be featured in colours, too, following the trend of grey-ash hair tones. With the launch of Karbon 9, Echosline has embraced this trend, targeting the final effect clients desire as well as offering professionals in salon a new concept of Carchoal applied to the technical sector, to create highly professional pre-lightening and toning services of blonde hair with cold greyash effects. The range is rounded off by shampoo, mask and oil, boasting the beneficial and purifying properties of 100% botanical activated charcoal. This 100% vegan range was specifically developed for the hair damaged by chemical treatments and environmental stress such as smog, pollution, heavy metals and fine dust that we all encounter in our modern, frenzy and metropolitan lifestyle.
The name Karbon 9, recalling its main ingredient, 100% natural bamboo-derived, is also inspired by the element from which life arose, Carbon. This range was developed to meet the needs of professionals aiming at restoring the beauty of damaged and stressed hair. 9 recalls the number of the botanical active formulations to condition, illuminate, sooth and revitalize the hair, catering to all hair’s needs. In addition, the first product to be developed in the range was charcoal grey-ash pre-lightener, able to lift up to 9 levels, a number which is very significant for this range. Charcoal Extra Bleach 9T is a charcoal base compact pre-lightening powder for extreme, quick and up to 9 level lift. Its formula, enhanced with Ash Micropigments and enriched with Charcoal and a special protective and strengthening factor, does not swell, leaving the hair conditioned and full of life. The prelightening service is rounded off by Charcoal Ash Toner, a special ash toner featuring a creamy grey texture to achieve progressive and balanced toning on blonde, pre-lightened and lifted hair. Enhanced with Ash Micro-Pigments, it eliminates unwanted yellow tones to achieve “cool” results. The technical range also includes Charcoal Magic Clean, a specific cream for removing stains and colour build up from the skin. This cream is very effective, yet delicate.
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These 3 products are complemented by 3 more delicate treatment products to regenerate the hair. Charcoal Shampoo, a naturally-derived 98% vegan product, is 100% sulphate, silicon and paraben free, to cleanse the hair and remove build-up and impurities, leaving the hair full of life, soft and shiny. Charcoal Mask has a 99% natural ingredient, 100% vegan and 100% sulphate, silicon and paraben free. Featuring detangling and conditioning properties, it regenerates the hair fibre while counteracting the effects of stress due to an urban lifestyle. Finally, the range’s feather in the cap, Charcoal Oil, a new cosmetic vegan treatment to restore all hair types their natural shine and beauty, ideal for blonde, white and grey hair too. Despite its black colour, the oil doesn’t stain light-toned hair. The shampoo and the mask also have a black texture, particularly soft, creamy and delicate. The sensory aspect also plays a major role in choosing a product, that is why the fragrance was carefully selected to involve, envelop and seduce women, through the top notes (peach, lemon and apple), middle notes (pink and white flowers) and base notes (cedar wood, white musk). The treatments are also available as promotional kits (Charcoal Hair Kit). The first consists in a shampoo and a mask with a Charcoal Crystal sachet for free, the second includes a shampoo and crystals with a 100ml mask for free: both can be a great gift idea. The kits, in addition to Charcoal Shampoo and Charcoal Mask (100 ml) travel size formats, are perfect as a freebie to try a multi-sensory experience to regenerate the hair.
COSMOPROF BOLOGNA
25 BOOTH B20-C19 HALL
P U R E
H A I R
B E A U T Y
The new Vegan range of professional treatments and technical products with the beneficial and purifying properties of
Concept: www.excoitaly.com
100% Organic Botanical Activated Charcoal
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echosline.official
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Fanola, the brand known at international level for its No-Yellow Shampoo Fanola, a brand specialized in Professional Hair Care, has unveiled a range dedicated to blonde, pre-lightened and lifted hair, a professional’s must-have kit to create absolute and flawless blonde
Hair: Fanola Creative | Team Photo: Alberto Buzzanca | Make-up: Miss Ivi Mua
The purple wave won’t stop and Fanola, first with its No-Yellow Shampoo, the professional anti-yellow shampoo that has set the standard in Italy and abroad thanks to its effectiveness, then with the new No Yellow colours, has decided to grow in the pre-lightener business, introducing two specific products to achieve increasingly purer blonde colours. No Yellow Clay Lightener and No Yellow Ultra Lightener have been developed to cater to all professionals’ lifting needs, especially those looking for tools and products to achieve best lifting results, leaving hair shiny and protected. As seen on the catwalks, both women and men love white, almost snow white tones, to suit all seasons and still very popular in salon. A good pre-lightening service is key to achieve a perfect cool blonde. In addition to No Yellow Lightening Cream, a specific product for the fans of cream bleach with usual developing time, Fanola has introduced the new No Yellow Ultra Lightener, a purple, anti-
yellow pre-lightening powder with ultra-lift power, enriched with purple micro-pigments for a progressive and balanced lift, up to 9 levels with shorter developing time, leaving the hair shiny and protected. Thanks to shorter development time, hair is healthier, yet achieving a perfect and amazing lifted effect. Silica and titanium dioxide-free, this powder neutralizes the yellow tones and ensures a higher adherence to the hair. For the fans of “multi-tone”, also known as “California blonde”, since it reminds of sun- and sea-bleached hair, Fanola offers the new No Yellow Clay Lightener, an anti-yellow pre-lightening powder for balayage and free-hand techniques. Designed for stylists looking for perfect adherence to the hair,
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having fun with any creative techniques while minimizing the yellow effect, this clay-enriched product has a “jelly” texture, perfect for free-hand applications. Its specific texture ensures professional hairdressers to apply the product without dripping and with no pre-lightener bleeding on the underneath section, with almost no risk of staining the hair. To provide hairdressers with all the necessary instruments to carry out advanced and cutting-edge pre-lightening techniques, Fanola has launched a special flat brush, allowing to apply the pre-lightener free-hand on small sections of hair, easily and precisely, and create creative and innovative lightening techniques. Fanola is a professional and reliable brand supporting hairdressing in creating perfect and on-trend blonde, starting from technical products up to treatments to look after, beautify and maintain pre-lightened and highlighted blonde hair.
Color Toner System
COSMOPROF BOLOGNA VISIT US AT HALL 25 / B20-C19
The color blend! No Yellow Color TONER SYSTEM, the new professional range of anti-yellow colored toners able to achieve different final colors, creating multiple color effects, from crazy to pastel.
WWW.FANOLA.IT
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ECO & VEGAN FRIENDLY PARABEN & AMMONIA FREE
Let your hair talk 85 www.exportmagazine.net
There are places YOU want to be ICMAD can make it happen
Find open doors and more opportunities when you join our powerful cosmetic trade association that includes an international network of suppliers, retailers, consultants, brand marketers, sales reps, R&D services, and industry experts. We’ve been opening doors for the best in the industry since 1974.
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OLI ESSENZIALI
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Well-being of scalp with essential oils
Direct colors
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well-being of face, body, hair and sun products
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ammonia and PPD free + aromatherapy ritual
BB COLOR PPD free + hair restructuring 87 www.exportmagazine.net
Conditioning color masks
#OMB
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PLEXR
TM
MY BLONDE MY CHOICE MY BEAUTY
OH MY BLONDE is totally dedicated to the world of decolorizing. Enriched with the innovative PLEX BOND REPAIR to ensure protection and condition for your hair during all lightening and toning phases. TM
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GVF GROUP SUCCESS IS NOTHING IF YOU CAN’T SHARE IT What is the secret to success? This is the question that any young manager would ask a top manager or an entrepreneur who has succeeded in making his dreams come true. The same question was asked of Lucio Fusaro, the founder and President of G.V.F. Group, and the answer is really surprising. “There is no secret…” – says Mr. Lucio Fusaro, smiling – “there is only passion, enthusiasm and continuous and constant commitment for 25 hours a day!” This is surely what he has put into his job, together with all the people of his family and staff, over the last forty years, leading the group to reach a consolidated
THE MILESTONES OF EXPANSION It all started with a start-up that grew rapidly as an industrial and production company operating in the professional hairdressing market and became famous in the industry with ITELY HAIRFASHION brand. Thanks to the ability of its founder and the specialists involved, it soon succeeded in establishing itself in Italy, and then focused on its international development, becoming a representative of the “Made in Italy” in taste, elegance and quality.
turnover of € 80 million, expansion that covers over 80 countries and more than 6,000 people (including about 400 in Italy) involved in the project. Yet this level of success didn’t dampen Mr. Fusaro’s enthusiasm and commitment – “we have continually invested a consistent part of our profits in research and development since the beginning.” He and his family are on the front line, always leading the company with the help, support and total engagement of managers and the members of the staff, never forgetting the outstanding support of all their partners around the world.
With the expansion of the G.V.F. Group abroad and the creation of numerous production facilities and commercial subsidiaries, the ownership decided to expand its activities in the United States, the United Kingdom, Spain and then all over the world. After a consolidation period, 2005 saw the acquisition of REVIVRE ITALIA S.p.A., a prestigious Italian brand of professional skin care and hair care cosmetics that had been on the market since 1975.
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This new challenge in professional skin care improved the range and positioned the entire Group as a “one-stop company” for total beauty - from hair to toes. In 2011 REVI PHARMA Srl became the final piece of the puzzle: this new entity is specialized in the production of food supplements and probiotics, opening a new window on the world of pharmaceutical and para-pharmaceutical channels for the group and – more importantly – opening the door to private labels for hair and skin care.
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To further complete the range of products in cosmetics proposals, in 2012 the historical make-up brand of PATRICIA MILTON was acquired. Today, after a rebranding operation, it is known as PATRICIAMI. THE ONLY FIXED TARGET IS THE FUTURE The main goal remains expansion in professional markets all around the world with premium quality lines that can satisfy the needs of technical services and hair color with ITELY HARIFASHION, or cover the demand for hair and skin care with incomparable efficacy with solutions branded REVIVRE. For this reason ITELY HAIRFASHION just presented Oh My Blonde! An amazing line totally dedicated to the world of decolorizing. Enriched with the innovative &-PLEX™ BOND REPAIR to ensure protection and condition for your hair during all lightening and toning phases.
Every woman is free to choose her look with 5 beautiful toners that can be mixed together or used individually to obtain a customized result. REVIVRE introduced on the market the new ALTA STRUCTA. The innovative range of Revivre treatments stemming from the expert combination of
selected ingredients, mixed with advanced technology to offer instant professional solutions, targeting a variety problems related to the hair shaft. It is not just a capillary treatment, but also a moment for personal relaxation and well-being by following specific rituals.
www.itelyhairfashion.it – www.revivre.it – www.patriciami.it – www.revipharma.it
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events
China’s Beauty Industry Continues to Ride the Wave In 2018, CBE’s parent company, Informa Group, acquired UBM Group, making Informa the world’s largest beauty expo organizer. As the leading beauty show of Informa Group, China Beauty Expo (CBE) has been important indicator of growth in the industry since its launch in 1998. For CBE, 2019 marks another step forward as it brings together Professional Beauty, Cosmetics, Cosmetech – the beauty supply chain to create one of the world’s largest platform for beauty innovation.
CBE’s Cosmetics Section 2019 Sneak Peek CBE 2019 will open in May with 280,000 square meters of exhibition space, 10,000 beauty brands, 50 summits and forums onsite, and hundreds of thousands of beauty professionals from around the world. One of CBE’s three core sections, CBE Cosmetics section promises to connect buyers and sellers across the beauty industry. • New Policies Promoting the Imported Cosmetics From July 1st, 2018, the State Council executive meeting decided to further reduce the import tariffs on consumer goods. Among them, the average import tariff rate on detergent products and cosmetic products such as skin care, hair products decrease from 8.4% to 2.9%. Unprecedented tax
reduction is undoubtedly promoting imported cosmetics. With the reduction of import tariffs and the increasing demand of “high-end beauty” products, the development trend of imported cosmetics in China is obviously increasing. Imported cosmetics account for 38% of total retail sales, of which skin care products account for about 35% (imported skin care products such as facial moisturizing, mask, lotions rank in the top three, occupying about 70%). Make-up accounted for about 42% and its growth rate remains above 20%. On November 10th, 2018, China’s new regulations covering the registration of imported cosmetics for non-special purposes became effective across China. China’s new regulations mean that an international cosmetics manufacturer will be able to file an online registration through the China Food and Drug Administration’s website. Once the manufacturer receives the electronic registration confirmation and certificate then it can import its products. • Continued Boom in Imported Beauty Products 2018 saw the continued rise in cosmetics imports in China.
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China Customs data indicates that the value of imported cosmetics topped RMB 60 billion during the first 11 months of 2018. This marked a 69.9% year-on-year increase. Mirroring this growth, CBE expects to see an unprecedented boom in imported brands during the coming year. International brands currently dominate 50% of exhibition space. Exhibitors include brand owners, dealers, importers, manufacturers and crossborder e-commerce platforms. Among all the 20 international country pavilions in CBE, Thailand will be CBE 2019’s Country of Honor and host a special pavilion for Thailand inside Hall E7. Thai bands have exhibited at CBE since 2009. CBE 2018 featured Thai brands including Mistine, Snail White, Beauty Buffet, Babalah, Royal Vivskin, and Jula’s Herb.
INTERNATIONAL EVENTS IN COSMETICS & PROFESSIONAL BEAUTY SECTIONS BUSINESS MEETINGS ASIA:
A MATCHMAKING PLATFORM FOR INTERNATIONAL BRANDS TO MEET THE MASTER IMPORTERS AND RETAILERS FROM CHINA AND OTHER ASIAN COUNTRIES.
CHINA COSMETICS RETAIL SUMMIT:
PROVIDING THE INSIGHTS TO HELP COSMETICS STORES LOOK GET AND KEEP THE HIGH-VALUE CONSUMERS THROUGH NEW MARKETING STRATEGY
N5 HALL – FASHION DISTRICT:
AN IN-DEPTH INTERPRETATION OF INTERNATIONAL FASHION BEAUTY AND PREMIUM PERFUME
INTERNATIONAL COSMETIC DERMATOLOGY FORUM:
AN INTERACTIVE PLATFORM FOR HIGH-END BRANDS, PROFESSIONAL ORGANIZATIONS AND INDUSTRY EXPERTS SHARING THE LATEST MEDICAL AESTHETICS AND ANTI-AGING CONCEPTS AND KNOWLEDGE.
SPA AND MEDICAL AESTHETICS COOPERATION SUMMIT:
PROVIDING THE INSIGHTS OF COMBINATION OF SPA AND MEDICAL AESTHETICS ORGANIZATIONS.
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• Media: Multiple Platforms Maximize Coverage Across the Industry In 2019, CBE will lead cosmetics companies to expand their global online marketing efforts and increase their level of online engagement. CBE will work with Alibaba, Tencent, JD, NetEase, Amazon, Red, VIP.com, and suning.com to enable buyers to place orders directly at the expo. In addition, CBE will promote coverage of its 2019 show through its social media, Websites, Weibo account, official publications, trade media partners, fashion and financial media, mass media, as well as to industry experts, KOLs, and online celebrities. • Forums Empower the Retail and Beauty Industry CBE 2019 will also host more than 50 forums and sessions to share the latest breakthroughs and trends in the beauty industry. On May 19, 2019, the 9th China Cosmetics Retail Summit will open with the theme of “Focus on Value to Empower Retail”. This event will bring together cosmetics manufacturers and retailers from across China, Asia, and beyond to share best practices in the beauty retail industry.
Dermatology Forum, the SPA and Medical Aesthetics Cooperation Summit, and the 3rd International Medical Cosmetology Innovation Forum.
CBE 2019’s Professional Beauty exhibition will also highlight the expansion, internationalization and upscaling of its professional beauty segment. It will include the Asia Manicure and Lash Care Alliance, association that combines the resources of China, Japan, South Korea, Taiwan, Hong Kong, Macao, and 10 ASEAN countries. The 2019 Asia Nail & Lash Care Art Culture Festival is poised to become the new center of manicure and lash care culture in Asia. The 2019 CBE Embroidery Beautification Summit will attract leading professionals from around the world. The 2019 China and Japan Nail and Lash Care Technical Exchange Session will invite influential industry figures to give demonstrations. The 2019 Yuerong Award Eve will bring together thousands of beauty brand leaders and professional from 34 provinces and municipalities in mainland China, Hong Kong, Macau, and Taiwan.
CBE’s professional beauty section brings together an unrivaled set of trade opportunities for salons, spas, and beauty service providers across China In 2019, CBE will add High-end Medical Beauty Hall to expand the scope of CBE’s Professional Beauty exhibition and help visitors capture a greater piece of China’s growing RMB 220 billion medical beauty market. CBE 2019’s Professional Beauty will host a range of events including the 2019 International Cosmetic
CBE’s cosmetech – beauty supply chain section represents the beauty factory of the world China Beauty Expo’s supply chain exhibition, COSMETECH, truly represents the beauty factory of the world. This year, COSMETECH included packaging, formulations, machinery, OEM, ingredients, accessories and services, representing a third of the total China Beauty Expo space with over 1, 200 exhibitors. N6 Advanced Science & Innovation (AS&I) Hall will continue to cooperate with IFSCC, Japan-China Cosmetic Exchange Association, SDCTA to share the latest intelligence on beauty ingredients. Moreover, AS&I will have the new player, IKW - The German Cosmetic, Toiletry, Perfumery and Detergent Association, to share the safety assessment training which supports the application of cosmetics legislation. Leading suppliers such as BASF, DSM, SYMRISE etc. will be featured in the Advanced Science and Innovation Hall. They will meet with local professional visitors and targeted purchasers from Chinese and ASEAN cosmetics manufacturers. Exhibitor categories in Hall N6 include personal care ingredients and raw materials, home care and cleaning ingredients and raw materials, and laboratory and product services. Here, the latest innovations and cutting-edge products have been developed to meet the market needs.
SAVE THE DATE: China Beauty Expo 2019, 20-22 May 2019 More information about China’s beauty market and China Beauty Expo, please visit www.chinabeautyexpo.com or contact Ms. Olivia LIU, Olivia.liu@informa.com
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THE INTERNATIONAL COSMETICS SUPPLY CHAIN SUMMIT：
CONNECTING COSMETIC PURCHASERS AND PRODUCT DEVELOPERS WITH GLOBAL HIGH-END GROUPS AND LOCAL TRENDY SUPPLIERS SUCH AS DUPONT (USA), INTERCOS (IT), FIABILA (FR), ETC TO SHARE LATEST INNOVATIONS AND EMERGING FASHION TRENDS
ADVANCED SCIENCE AND INNOVATION FORUM：
A CENTER FOR SCIENTIFIC EXCHANGE WITHIN CHINA’S FAST-GROWING BEAUTY INDUSTRY WITH THE PARTNERSHIP WITH IFSCC
HALL N4 – PREMIUM PACKAGING：
COVERING FIVE MAJOR INDUSTRY SEGMENTS, INCLUDING PREMIUM PACKAGING AND COLORS, CREATIVITY DESIGN TRENDS, AND THE FUTURE FACTORY. DOZENS OF LEADING INTERNATIONAL ARTISTS JOINED THIS EVENT, BRINGING IMPROVEMENTS AND SOLUTIONS TO NUMEROUS BRANDS.
HALL N6 – ADVANCED SCIENCE & INNOVATION HALL：
SHARING THE LATEST INTELLIGENCE ON BEAUTY INGREDIENTS WITH LEADING SUPPLIERS SUCH AS SYMRISE, DSM, ASHLAND, GREENTECH, AND MERCK
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EMSIBETH CELEBRATES THE EXPRESSION OF INDIVIDUAL UNIQUENESS Always the centre of attention
Today every woman can conceive her own look, because she has the knowledge and tools she needs to make her own choices. Advice may sometimes be welcome, especially from those who listen to her wishes and create exclusively for her.
This is Emsibeth. The answer to many of women’s beauty wishes Established in 2001 by Ms Ida Fuga, since the beginning it has proposed itself as a Company ready to answer to market’s need instead of a Company that proposes itself to the market. Now, after 18 years the Company is growing faster than ever. The enthusiasm and dedication of its team knows no limit. They want to be the quickest company, organized and interactive. Their technologies are
advanced, the communication is easy and immediate: e-library, specific apps, order tracking. Connection and accessibility are its and its clients’ excellence and luxury standards. 100% MADE IN ITALY products guarantee the highest level of quality and technology. Among the many professional products for hairdressers, the Company recently launched new shades in one of its 4 permanent colour lines: THERMAL COLOR. Thermal Color is an innovative cream-gel hair colour, containing Thermal Water and free from p-Phenylenediamine and Resorcin. It happens often and often that due to many external factors (pollution, sun-rays, fine particles, exhaust gases, heavy metals) our skin and scalp are always more sensitized. This product is recommended in particular for those skins.
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It contains 98% pure colour micro-pigments, gentle but still providing extremely effective cover, ensuring intense, ultra-bright tones with excellent resistance to washings with no fading over time. The line also features Thermal Water. This water comes from a spring close to Verona, the city of Emsibeth, and it is certified by the Ministry of Health. It has a soothing, emollient, anti-inflammatory and moisturizing action. It is “balanced” in relation to the skin and above all to the hair, retaining its natural physiological equilibrium. It improves the hair’s beauty due to the minerals it contains and the enhanced moisturizing properties provided by its trace elements. It improves the health of the scalp by stimulating the blood circulation and soothing redness and itching. Even the most irritated and sensitive scalp can now go through a colour service without the itchiness and burning they are normally used to. Contact us and we will give you all the products your market is asking for.
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events
BEAUTYISTANBUL Not only 3 days, 365 days cosmetics & beauty exhibition! BEAUTYISTANBUL All-in-One Event, the first and only in the world: o2o (365 days online matchmaking) + B2B Meetings + Trade Fair. October 2-3-4, 2019
The most selective buyers from various parts of the world, with a special focus o2o ( 365 Days Online Matchmaking ) B2B & Trade Fair on South and Central America, Sub-Saharan Africa and Southeast Asia, for Cosmetics, Beauty, Hair October 2 - 3 - 4, 2019 Private Label, Packaging, Ingredients ICC - Congress Center, Taksim - Istanbul will be provided with travel incentives to be present at BEAUTYISTANBUL 2019. BEAUTYISTANBUL 2019, the international exhibition for cosmetics, B2B Trade Fair beauty, hair, private label, packaging n e -O Ev in and ingredients will welcome The first & its professional guests only in the World on October 2-3-4, 2019 in Istanbul. nOne Ev The trade fair will feature 400 exhibitors from 40 countries and over 8000 professional visitors from more www.beauty-istanbul.com than 140 countries and aims BEAUTYISTANBUL introduces products, send product enquiries, to be not only regional but a its innovative approach pre-arrange on site meetings and global cosmetics & beauty event. in the events industry with directly communicate through In addition to cosmetics and beauty, the All-in-One event concept. messages with exhibitors. the exhibition covers packaging, In addition to the classic Official exhibitors of BEAUTYISTANBUL ingredients, private label, hair, trade fair, the unique “o2o Platform” are able to utilize “o2o platform” machinery, nail care, home care and enables its exhibitors to conduct to browse registered buyer list and baby care sectors as well with a special business with buyers prior to the buyer profiles, display their products, focus on bringing buyers from Africa, exhibition date, commencing pre-arrange on site meetings and South America and South East Asia immediately upon registration. communicate directly with buyers. in addition to the local market and The exhibitors of BEAUTYISTANBUL BEAUTYISTANBUL also invests regional markets such as Europe, 2019 have already started trading in a special hosted buyer program Balkans, CIS, Middle East, with over 2,000 buyers registered that will bring around 1,000 delicately Central Asia and North Africa. from 145 countries and there selected buyers to the event is still 7 months to go for the event. from all over the world to Waiting until the exhibition conduct B2B meetings. to make deals is over! To ensure the quality of the The “o2o Platform” serves buyers, BEAUTYISTANBUL as a 365 days online match team connects with over making tool for the participants 180 countries via phone calls, of BEAUTYISTANBUL 2019. e-mails and face-to-face meetings Visitors gain access to the platform onsite at over 300 events to invite immediately upon completing the top importers, purchasers, the free online registration on decision-makers, professionals and www.beauty-istanbul.com to view managers with high purchasing power exhibitor profiles, browse over 1000 from beauty & cosmetics industry. latform о2о P
Access List of Buyers from 150 countries Connect with Buyers Before the Exhibition Pre-Arrange Your Meetings
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o2o ( 365 Days Online Matchmaking ) + B2B + Trade Fair
Concurrent Events
October 2 - 3 - 4, 2019
ICC - Congress Center, Taksim - Istanbul
www.beauty-istanbul.com Tel: +90 212 2229060 105 | +90 533 4843030 | info@beauty-istanbul.com www.exportmagazine.net
ne Eve -O The
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We proudly declare that throughout 2018, the BEAUTYISTANBUL team showed exceptional performance and was promoted in 97 countries, 117 cities and 308 events like no other exhibition in the world! Proven by 20 years of experience, IPEKYOLU International Exhibitions team swiftly continues its work all around the globe to assemble the cosmetics & beauty industry in Istanbul. Since January 2018, IPEKYOLU International Exhibitions team, the organizer of BEAUTYISTANBUL exhibition, has been striving to attract buyers and visitors from all around the world, showing presence in almost all professional events organized on the national and the international level to build business relationships and collaborations. BEAUTYISTANBUL team which is consisted of 25 permanent and 181 temporary staff from 51 different nationalities contacted more than 134,000 industry professionals face-to-face in 2018, inviting them to the 2019 exhibition to benefit from the business opportunities that BEAUTYISTANBUL 2019 will provide. As impossible as it sounds, with the passion and dedication of 206 collaborators, BEAUTYISTANBUL conducted an unmatched promotion
performance even before the new year began. Visited locations included emerging markets for cosmetics and beauty industry such as Brazil, Panama, Cuba, Mexico, Bolivia, Ecuador, Chile, Colombia and Costa Rica in South America; Benin, Chad, Djibouti, Ivory Coast, Kenya, Madagascar, Mali, Senegal, Nigeria, Tanzania and Togo in Africa; Cambodia, Indonesia, Malaysia, Philippines, Singapore and Thailand in South East Asia. In addition to these special
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focus regions, BEAUTYISTANBUL conducted on site activities in regional markets such as Bulgaria, Croatia, Latvia, Lithuania, Moldova, Macedonia, Romania, Poland, Russia, Ukraine and Belarus in Eastern Europe; Uzbekistan, Kazakhstan, Tajikistan, Azerbaijan, Turkmenistan in Central Asia; Egypt, Iran, Saudi Arabia, United Arab Emirates, Lebanon and Kuwait in Middle East on top of Arabic speaking countries such as Morocco, Algeria and Libya and many more cities in Europe and Asia. Promotion activities resume at full pace going into 2019, featuring the BEAUTYISTANBUL at several events in Tokyo, Nairobi, Paris and Dubai simultaneously during January. BEAUTYISTANBUL will continue to be present at sectoral events all around the world in 2019 from Havana to Jakarta, DĂźsseldorf to Cairo, New York to Mumbai, Moscow to Casablanca and in many more destinations in every continent.
27/28/29 OCT 2019
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THE BIGGEST INTERNATIONAL SHOW OF PROFESSIONAL BEAUTY IN LATIN AMERICA
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The Beauty Market in Iran: Challenges, Opportunities VALéRIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valérie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valérie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valérie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards. She advises both as a consultant and an NED. Valérie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valérie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth. At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.
Expanding into a new market can be a successful way to leverage your core business for growth. However, believe me when I say, it takes a disciplined process to accurately assess the full potential of each growth opportunity. A bad bet can easily bog down your business in the blink of eye. There currently isn’t a larger untapped market in the Middle East than Iran. Known as the jewel in Islam’s crown, Iran combines glorious architecture with a warm-hearted welcome. The country could be one of the friendliest and most amazing places on earth yet a very challenging market to enter. However, believe me when I say that it can also offer huge opportunities if dealt with success: Iran’s ideal location between Europe, Russia and the Persian Gulf States makes it an important trading hub. Needless to say, the Iranian business culture is unlike any other around world and to thrive in this market, new entrants need to have a thorough understanding of the practical challenges they will face if they want to succeed there. So, below we have put together a few tips that will help you and your business navigate in clearer waters and avoid pitfalls when expanding into the Iranian Market.
Known as the jewel in Islam’s crown, Iran combines glorious architecture with a warm-hearted welcome.
An overview of the Iranian beauty market After more than eight years of sanctions imposed by the U.N. Security Council and enforced by the U.S. Congress, the recent agreement reached in 2015 between the international “Troika” and Iran on nuclear power is bringing a wind of optimism on the Iranian market making it appear like the new Eldorado for beauty brands hungry for new markets. The end of the economic isolation is expected to impulse a new consumption dynamic in the population.
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During the beauty revolution (1920s-1030s) cosmetic brands were imported into Iran and actively purchased exclusively by the Iranian elites. Today, as one of the top 20 economies in the world and the largest country in the Middle East with over 80 million inhabitants, more than half of whom is aged under 30 years old, Iran offers a great potential for beauty brands from all over the world as it is slowly opening up to the West. The demographic structure of the Iranian population guarantees to brands wishing to enter the market a steady and fast growth. Today the country is the second biggest beauty market in the Middle East, after Saudi Arabia and among the top ten countries with the highest make-up and cosmetic usage in the world. This might come as a bit of a shock as many of you know that the government officially forbids make-up and that women are required to cover up their body and hair when going outdoor. However, you can see the women’s face thus it is traditionally a strong market for make-up and fragrance. Young women are keen beauty consumers, spending up to 30% of their disposable income on beauty products. In recent years, putting make-up on a daily basis has become a ritual for the 15.5 million women in Iran, especially in urban areas.
Moreover, Iranian beauty consumers are big spenders as they purchase an average of 23 bottles of fragrance a year. Iran seems like your next Eldorado: the Persian culture – more than any other country in the Middle East – strongly emphasizes on aesthetics, art, fashion, poetry and design. Cosmetics have a millennial history in the Iranian tradition. According to Euromonitor, Iran total beauty market is estimated at $4bn in 2016 and it is believed that it could double its size over the next five years. In other words, the beauty market is set to blossom thanks to young consumers and the economic growth possibilities offered by a more stable economic situation and better relationships with the West. After a mutual agreement over nuclear ambitions on the Islamic government, suppliers and consumers are starting to see an improvement in the business environment. Prices are less volatile and the supply chain encounters fewer interruptions. Sanction reliefs from the West also mean that transferring money to and from Iran has been made easier, thus greatly improving trade. The more stable economy has had a positive impact on consumer’s purchasing power, which has grown considerably. Hence, the demand for premium beauty and personal care products has greatly improved.
Putting make-up on on a daily basis has become a ritual for the 15.5 million women in Iran, especially in urban areas.
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Moreover, importing raw materials and finished products will become much easier and the re-entry of companies that left the Iranian market due to sanctions will very likely happen. Other key drivers in the blossoming of the Iranian beauty market can be identified. Consumer patterns are rapidly changing with Iranians shifting from functional products to more sophisticated ones that can provide them with multifunctional benefits. According to Euromonitor, «the conversion from bar soap to liquid soap or body wash/shower gel, from double-edge blades to razor systems and from simple moisturizers to anti-ageing creams are examples of how increasing awareness resulted in higher values sales during the last five years». Last but not least, there has been a shift in advertising, which has promptly helped both international and domestic beauty brands to successfully grow due to increasing brand awareness among potential consumers. The main markets in Iran appear to be colour cosmetics, fragrances and skin care (more specifically anti-aging products). According to Euromonitor figures, Iran’s projected absolute growth over 2014-2019 stands at $86 million in fragrances and $210 million in colour cosmetics, with both categories expanding at around 6 CAGR in real terms. Iran is characterized by a young demographic with a strong appetite for conspicuous consumption: Western designer brands fuel the aspirations of Millennials who see them as a way of asserting their social status. K-Beauty is also increasingly popular among young Iranian consumers, suggesting that Iran will very likely be keen to reducing the various barriers to trade with Korea. The key factor in offering a product that will instantly be popular in Iran is providing customers with multifunctional benefits. Multinationals wishing to expand in Iran should emphasize on skin care,
report
Malls – including high-end ones – have been proliferating at an astonishing rate.
cosmetics and fragrances because contrary to toiletries, the competition from cheap domestic brands is less severe and the potential for growth is more obvious. There is still a lot of room for substantial growth in many categories over the next decade as the market is still immature and growing from a very low base. Multinationals are expected to increase their spending on advertising, helping them to increase their brand awareness. At the same time, domestic companies will try to improve the quality of their products and packaging to survive in an increasingly competitive environment. Over the last 7 years, the retail landscape has seen rapid and significant transformations. Malls – including high-end ones – have been proliferating at an astonishing rate. However, being in the early stages of the creation of a modern retail scene, the shopping experience remains relatively low and the retail “savoir-faire” is quite limited. As of today, beauty in Iran is mostly sold through traditional channels: specialised stores and pharmacies which are considered the most trusted channels. Challenges and how to overcome them At International Luxury Brand Consultancy, we know that expanding into a new market can be a tough decision, especially if you are navigating in unknown waters.
We work with our clients so that we can provide them with clarity backed up with years of expertise and knowledge. With many years of experience under our belt, we can help you avoid pitfalls that may be encountered along the way. Of course, the Iranian beauty market offers a myriad of enticing opportunities to newcomers: young and highly educated population, a genuine and sizeable middle class, a strong diversity and wealth of natural resources, a geopolitical weight and technological poles of excellence. But needless to say, that it is a highly complex market to penetrate due to various factors, both endogenous and exogenous. It is crucial for brands to be fully aware of the different entry barriers and to understand what is at stake before attempting to enter any market. Iran is no exception, far from it. If you wish to expand your business into the Iranian market, a few major obstacles will be encountered along the way. One of the major pitfalls in Iran today is that the majority of branded colour cosmetics sold are counterfeit products imported from China, South Korea and Turkey. Back when Procter & Gamble decided to pull out of the country, the gap in the market left by its razor brand Gillette was almost instantly filled by illicit goods. While there are no official statistics, it is believed that Iranian women are the biggest consumers of counterfeited cosmetics that bear
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famous European and U.S. brand names. Despite opening up to foreign investments, the Iranian beauty market still remains highly regulated with a relatively strong involvement of the Ministry of Health and Commerce in all the certifications, registrations and licensing. During the embargo years, Iran was able to build a strong, viable and sophisticated local industry. Given the cultural, religious and legal structure, there are many limitations in terms of the advertising of makeup and perfume in Iran. While advertising certainly should remain a priority, but you should still leave some marketing spending on other sources of promotions. Other main challenges that are currently jeopardising companies are: • Barriers to entry • Arduous registration and licensing of products • Customs clearance • High import duties • Illegal importation/non-compliance • Local agency requirements and registrations • International sanctions and embargos • Complications with financial institutions and payment terms It is extremely difficult to import products as each one of them must be registered by the Ministry of Health. Moreover, businesses need to face extremely tight regulatory controls, high import duties.
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Malls – including high-end ones – have been proliferating at an astonishing rate.
There is a very strong presence of grey-market beauty products meaning that success in Iran is anything but guaranteed. The retail environment despite being of high quality is highly saturated and high rental prices means that brands face fierce competition. Culturally, Western companies should expect some pushback. For instance, some American products are still prohibited from entering the market (although many are present unofficially on the grey market). Despite the under-going reconciliation, conservatives in the country continue to perceive western brands with suspicion. At a first glance, it might seem scary but believe me when I say that Iran presents great opportunities that one can simply not ignore. Prestige Iran, the right partner to succeed on the Iranian Market If you wish to expand your business in Iran, one of the key criteria in whether you will be successful or not is in the selection of a local partner. Choosing the adequate that has a genuine capacity to navigate in the very complex and constantly changing regulatory world can be tough. Most of the credible players in the market have a dedicated team and work closely with the Government.
Since its conception in 1994, Prestige Iran has always been the bridge between the luxury and the singularity of the Iranian market. For now more than 20 years, the company has been paving the way to luxury retail in Iran. The company is committed to excellence, trustworthiness at all levels, from brand delegation to customer’s expectations. Prestige Iran truly understands the uniqueness of the Iranian cultural heritage: by keeping up with tradition, they benefit from an edgepoing that sets them apart from competitors and that will help you successfully implement your brand in Modern Iran. Prestige Iran tailors distribution strategies to ensure complete respect of the brand equity all the while creating superior customer experience. They work relentlessly to implement strategies with deep market penetration and do their best to empower employees for phenomenal growth. In order to successfully respect the brand equity, Prestige Iran relies on hardwork, perspicacious analysis, integrity and putting in all the necessary resources. In doing so, they create superior customer experience and offer clients the best possible products and services available on the market and guarantee stakeholders benefit through constant growth.
Brands distributed include: Boucheron, Giorgio Armani, Lancôme and Christian Dior to name just a few. Prestige Iran is the right partner if your business wishes to succeed on the local market. Their goal of delivering its promise to its customers by fulfilling their life style aspirations is always met. Expanding into the Iranian market can be extremely tough for many reasons, one being the highly complex political and financial structure of this market and in turn, the country. Many brands avoid entering this market altogether because the stakes are high. Many brands gets easily scared when seeing the pitfalls and avoid entering the market altogether. However, believe me when I say that Iran is a potential goldmine and one to watch in the near future because it is rich and diversified and keeps growing at a fast-pace. According to the Food and Drug Administration (FDA) of the Islamic Republic of Iran, almost 50,000 different brands of beauty, toiletries and health care products were imported and authorised for sale in 2016. Foreign companies need to keep in mind that it is no easy task to expand in Iran and that it is essential to have the right strategic plan. By choosing the adequate strategic plan and partner, Iran could definitely be your next Eldorado.
For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets such as India, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk. 111 www.exportmagazine.net
Beauty where the continents meet!
20-22 June 2019 YESILKOY / Istanbul HALL 9 - 10 - 11 Follow us
/beautyeurasia
/beauty_eurasia
/beautyeurasia
/beautyeurasia.com/Linkedin Organiser
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PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS 113 www.exportmagazine.net
E xhibitions
For the first time, BeautyEurasia 2019 will be supported by the Ministry of Commerce • ITE Turkey, the organizer of outstanding exhibitions in the leading industries of Turkey, will leave its mark in 2019 with BeautyEurasia which will be held for the 15th time this year. • BeautyEurasia, the international meeting point of the beauty industry, was supported by the Ministry of Commerce for the first time this year. The ministry will provide 50 percent support for the costs of promotional activities of the exhibitors from Turkey. • BeautyEurasia, which brings together the products, services, and technologies of manufacturers and suppliers from all over the world, will offer cosmetic, beauty, private label, raw material, and hair salon products to the visitors. 15th International Cosmetics, Beauty, and Hair Exhibition Beauty Eurasia, which is organized by Platform Uluslararası Fuarcılık operating under ITE Turkey, will be held between the dates of June 20-22, 2019 at Istanbul Expo Center and welcome its visitors with the support of Ministry of Commerce. The Ministry of Commerce, supporting qualified domestic exhibitions in various industries with international recognition, provided support for the beauty and cosmetics industry for the first time this year. Beauty Eurasia became the first and only cosmetics and beauty exhibition to benefit from this 50 percent support. By attending the 15th International Cosmetics, Beauty, and Hair Exhibition BeautyEurasia, you can meet international buyers and industry experts, promote your products to large audiences, establish new partnerships, and benefit from the Ministry of Commerce’s support. Moreover, BeautyEurasia will provide a full exhibition experience for the exhibitors and professional visitors with
products, services, and technologies of international manufacturers and suppliers for three days. Besides, the exhibition, which is one of the most important gateways which opens to the Eurasian market, will offer new business and cooperation opportunities to the domestic and international industry professionals with the VIP Hosted Buyer Program which will take place this year as well. Event Director Filiz Mehmedova shared information on the 2019 objectives of BeautyEurasia: ‘As ITE Turkey, we aim to contribute to the development of the industry by combining our broad experience and expertise in Turkey and Eurasia region with the existing strong global network of our group. With the support of the Ministry of Commerce, BeautyEurasia brings together different stakeholders in the industry and ensures that hundreds of exhibitors and visitors are informed about the industry developments. We wish to contribute more to the industry in this year’s exhibition that will take place on June 20 – 22, 2019 by
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increasing the number of the attending visitors which was over 10 thousand last year. Besides, the VIP Hosted Buyer Program, which we have successfully carried out for 2 years, will be in this year’s exhibition program as well.’ Mehmedova emphasized that with the ‘Hosted Buyer’ program, they have provided an opportunity for many individual exhibitors from the international arena: ‘Professional visitors find many new opportunities for new supplies, business developments, and partnerships by meeting manufacturers, suppliers, and a number of international top-level buyers. Many VIP buyers from Turkey, CIS (Commonwealth of Independent States), Middle East, Europe, and Latin America will be invited to the program in order to bring them together with the exhibitors through Hosted Buyer Program.’ The exhibition, participation rate of which has already reached up to 66 percent, hosted 286 companies from 25 countries and 10,090 professional visitors from 99 countries in 2018.
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RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, RAWPACKAGING, MATERIALS, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS,PACKAGING, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, MACHINERY PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY 119 www.exportmagazine.net
ECO-PROTECT TECHNOLOGY
Nourishing Volumizing Reinforcing Purifying Calming Restructuring No-frizz Color Maintenance ESLABONDEXX.COM
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YOUR NATURAL WAY TO HAIR BEAUTY & HEALTH Clean Care means beautiful and healthy hair, but also looks out to the world that surrounds us. The vigour of nature is enclosed in the heart of the cosmetic formulae whose guiding light is simplicity, safety, functionality and the sustainable use of raw materials and packaging. More than 90% of the ingredients are natural or organic + ECO-PROTECT TECHNOLOGY which is a powerful blend of protective natural active ingredients for the hair, including sugar cane extract, monoi oil, argan oil and vitamin E.
• THE PRODUCTS ARE SLS AND SLES FREE. • USING DELICATE SURFACTANTS OF NATURAL ORIGIN THAT ARE HIGHLY COMPATIBLE WITH HAIR AND SKIN. • THE PACKAGING IS IN PE GREEN PLASTIC WHILE THE BOXES ARE MADE WITH RECYCLED PAPER.
COSMOPROF WORLDWIDE Bologna 15th- 18th March - BEAUTYWORLD MIDDLE EAST Dubai 15th-17th April 121 www.exportmagazine.net
events
Wabel’s Home, beauty & Personal Care summit is returning this autumn! Next October 16 - 17 2019, Wabel will host the 6th edition of the Home, Beauty & Personal Care Summit in Paris
as well as household specialists (cleaners, laundry care, air fresheners, etc), will all get the boost they need to meet key decision makers to position them for buying projects for 2020. The focus is on quality, both in terms of raw materials and the manufacturing process.
This year’s edition will welcome over 200 buyers from 90 leading international purchasing groups (supermarket & hypermarket chains, beauty stores, drugstores, and online shops), qualified distributors and importers, as well as over 120 qualified private label & brand suppliers. Â
This year, Wabel will also showcase and introduce expert help on packaging and ingredients with great solutions for both suppliers and buyers. This will make it easier to provide sustainable and attractive end-products. in terms of market needs and future projects, making the summits matchmaking meetings smooth and efficient. Suppliers of products in the personal care categories (skincare, haircare, babycare, health and hygiene, fragrance),
Wabel sources for European leading chains and strives to help suppliers boosting their export in other regions such as the USA, Latin America, North Africa, the Middle East, and China. Before this annual Summit, the Wabel experts handpick alternative qualified suppliers for the top purchasing group-buyers,
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120 CONTRACT MANUFACTURER & BRANDS +2000 FACE-TO-FACE MEETINGS 200 BUYERS +90 PURCHASING GROUPS
BEAUTY RETAILERS - ONLINE SHOPS DRUGSTORES - HYPERMARKET CHAINS
SCAN THE QR CODE TO REGISTER
info@wabel.com
IN PARTNERSHIP WITH 123 www.exportmagazine.net
events
ADF&PCD PARIS 2019 AN EXCITING EDITION REFLECTING A THRIVING PACKAGING MARKET With positive year-end results for 2018 in the packaging, aerosols and dispensing systems sector, the forecasts for 2019 appear positive
The 2019 edition of ADF&PCD PARIS, the reference event for the packaging industries, gathered industry professionals from around the world in Paris January 30 and 31 in Porte de Versailles. The event attracted over 8000 visitors and around 600 exhibitors. The fair’s success is also based on the rise of international presence with more than 31% of international visitors coming from nearly 80 countries.
Conferences And Highlights The recent edition was highlighted by a prestigious program of conferences where experts and players of the industry from a variety of international companies and brands, including EstĂŠe Lauder, Unilever, Louis Vuitton, GlaxoSmithKline, Kantar Worldpanel, amongst many others, shared their views during talks and round tables. Visitors enjoyed the Accelerator area, a platform dedicated to start-ups and independent brands and a selection of industry newcomers; innovation was widely explored in the Innovation & Technology Theater.
The show highlights also included an area dedicated to Made in France creations, a guided tour where visitors can identify and personally meet French companies promoting French know how and creations, and Eco Tour, an area dedicated to eco-responsible, environmentallyfriendly packaging solutions. Prestigious group of Prize winners at ADF and PCD Paris Awards One of the most attended highlight and key feature of the show was the traditional ADF and PCD awards ceremony. The packaging awards aim at highlighting innovation and rewarding the most striking products over the previous year in cosmetics, aerosols and distribution
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systems recognized across various categories. Judges assessed around one hundred applications and the supreme award was bestowed by two separate juries composed of brand representatives, experts in packaging, aerosols and dispensers and professional journalists. Next edition the exhibition will expand to include an exciting new launch: the first international show Packaging of Premium & Luxury Drinks, PLD will run alongside ADF&PCD Paris 2020. PLD has been designed for professionals working with packaging for wines and spirits and other premium alcoholic and non-alcoholic beverages. ADF&PCD PARIS and PLD, the place for all packaging professionals to meet up will take place on 29 and 30 January 2020 in PARIS Expo Porte de Versailles.
VISIT OUR STAND AT B O L O G N A STAND C50 - PAV 25
I N T E R N AT I O N A L C O S M E T I C S O L U T I O N S
Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - private.label@alfaparfgroup.it WWW.ALFAPARFGROUP.COM
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ALFAPARF group: A GLOBAL PRESENCE and THE HIGHEST COMMITMENT TO QUALITY In just over thirty years, an Italian hair color business has developed into a multinational company that is one of the largest independent privately-owned manufacturers in the beauty business.
from yesterdAy to todAy The Alfaparf story started in 1980, when its founder, Roberto Franchina, started a hair colour business, focusing on Italy. Business expanded to Spain and then to Latin America by the middle of the 1990s, followed by the creation of production facilities in Brazil, Mexico and Argentina. This development led to the creation of the Alfaparf Milano product line and the Alfaparf Group, an Italian multinational company. In the first decade of the 21st century, distribution was to voer 80 countries and sales grew by more than 100% from euro 100 million to 200 million, with sights now set on a target of euro 300 million. Today, based in Bergamo, near Milan, the Alfaparf Group is one of the largest privately-owned manufacturing companies of hair colouring, hair care and skin care products in the world, with five manufacturing facilities strategically located around the world with over 1,200 employees.
Beauty & Business, the private label division The mission of the Alfaparf Group is to raise the quality of services provided by professionals through its high quality products and services that reflect Italian style, creativity and modern international trends that exceed the expectation of its valued customers on a global basis. As an industrial partner of most of the important cosmetic and hair care companies in the world, the Group strives to provide the highest quality products including all the steps in the process, there by providing turnkey solutions for its customers. Beauty & Business is the private label division
of the Alfaparf Group. It manufactures hair colour, hair care and skin care cosmetics, developed through years of experience in the professional market and transferred to private label manufacturing. Today Beauty & Business fully understands the requirements of both customers and the market to create customized products that are always innovative. From formulation to packaging, every step in the product development is carefully followed and monitored to satisfy specific requests and reflects the competence and experience of the company in this sector. From the preliminary idea, Alfaparf assists its clients with marketing concepts. Alfaparf also takes a creative approach with its extensive Research
& Development expertise followed by industrial planning, all within the scope of the highest quality control standards in the industry through to the finished product ready for shipment. The Alfaparf Group’s product lines comprise professional lines for large hair salon chains or distributors who wish to develop their own-brand line (skin care, hair care and colouring); mass market products for modern distribution (retail colouring as well as a complete range of skin care and sun care products) and products to complete the ranges of other cosmetic manufacturers. From personalized formulations to personalized and designed packaging, the Alfaparf Group offers its customers a complete and turnkey service.
A four-pronged approach
The Alfaparf Group has a four-pronged approach, focusing on product quality, meeting customers’ needs with innovative and certified products; global production supported by five world-class manufacturing sites (Italy, Brazil, Mexico, Venezuela and Argentina) strategically located around the globe; experience in a wide range of products and markets around the world and support services in terms of product selection, packaging, graphics and regulations in different countries.
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Research & Development The Alfaparf Research & Development laboratories have more than 30 full-time chemists in Italy as well as labs in Mexico and Brazil. They form a highly skilled team including cosmetologists, chemists and laboratory technicians knowledgeable in the latest scientific discoveries, raw materials and product testing.
They also collaborate with international universities and highly specialized research laboratories worldwide. Research is carried out on hair from all ethnic groups and all testing is carried out using the most advanced laboratory instruments available, to ensure that the products are as effective as possible and their performances are long-lasting.
Worldwide competence All Alfaparf products comply strictly with the rules and regulations on production and marketing of cosmetic products worldwide. The in-house Regulatory Affairs Office takes part in the process of creation and development of all products, and regularly updates the current regulations governing the sale and distribution of hair care and cosmetic products supplied to each country. The Regulatory Affairs Office also provides all the necessary documentation to register products at the Ministries of Health and other agencies as required. Thanks to its direct knowledge in key markets, the Alfaparf Group, can offer its clients full support in developing projects, selecting proposals for packaging and creating unique graphic designs.
Production At its five manufacturing sites, the Alfaparf Group uses a process of quality control that is certified by major international agencies. The quality control process is applied to all aspects of production
which includes raw materials, packaging, processing, finished products and logistics. The five facilities all have a significant degree of automation and are equipped with lines for hair color, bleaches, liquid products for hair, skin
care and body as well as vials and packets. The company’s production sites in Italy, Brazil and Mexico have ISO 9001_2008 certification while all the sites outside Italy (Brazil, Mexico, Venezuela and Argentina) have local GMP certification.
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Celebrate with us 2019 June 20|21
PARIS
Carrousel du Louvre MakeUp in Paris is the exclusive BtoB event with global make-up and skincare offers from ingredients, formulation, design, packaging, accessories to full service suppliers.
makeup-in-paris.com @MakeUpinWorld MakeUp in
@MakeUpinWorld
@MakeUpInWorld
@makeupin_world @makeupin_world
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in
@MakeUp in
IN FACT, SINCE INCO WAS FOUNDED IN 1971,
ITALIAN COMPANY
it has been working for hair stylists and beauticians, creating specific products that meet their high expectations, meticulously formulated by expert technicians using cutting edge technologies capable of ensuring efficient solutions.
AT THE EXCLUSIVE SERVICE OF WELLBEING AND BEAUTY PROFESSIONALS.
Inco’s vision is to be the ideal professional partner, capable of supporting the ideals of the hair stylist and beautician as entrepreneurs able to manage the elements of success in their own businesses aiming towards diversification by offering specific personalized products and treatments depending on the desires and expectations of each client, distinguishing themselves from competitors in the same market. Taking on new challenges and new projects has been, over the years, the boost to constantly and continuously upgrade the capacity and performance of our company and to depend on its own highly experienced and capable r&d division. A high level quality system, shared also by other leading national and international companies in the cosmetic, pharmaceutical (medical devices) and medical-surgical aid sectors. This extremely important diversification has led to stronger and hugely important production-collaboration relations which, in numerous cases, date back many decades, also making it possible to place significant technical performance Knowhow at the disposal of the professional market. Specific professional lines, versatile and synergic tools are made with the products from which different solutions can be chosen for each individual cosmetic need which depends on the state of the skin, the hair, the technical objective to reach and one’s own creativity. The formulas are dermatologically safe and scientifically effective, of a high quality, with no Preservatives, colourings or unnecessary additives. Creating products for inco means doing so in an eco-friendly system with a low environmental impact, making it self-sufficient in terms of energy consumptions, putting the “health” of professional users and consumers in the fore together with the ability to meet wellness and beauty needs. Certified quality by bodies who, inspection after inspection, guarantee and safeguard the objective quality of production processes and management systems throughout every phase of our work.
Tel. +39-051/776010 - +39-051/776397 - commerciale@incocosmetici.com -
www. i ncocos m eti ci . i t
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events
MakeUp in is a passion to live without moderation! A colorful and eventful year has ended with a lot of challenges for MakeUp in
2018 was very positive with a successful first edition of MakeUp in Shanghai. Los Angeles, Paris, New York and Seoul editions were also acclaimed by both exhibitors and visitors as each show met their needs and expectations.
2018 also confirmed the substantial synergies betwen the Luxe Pack and MakeUp in shows; both organized by the Inforpro Digital group while keeping their respective identities and DNA. What an amazing way to share savoirfaire and experience with the Shanghai and Los Angeles participants. And if we are talking numbers: 458 exhibitors and 15.324 vistors were present – 6,790 of which attended the conferences - and lived the MakeUp in experience first hand! Obviously, quantity is not the only marker and neither numbers nor words could describe the incredible atmosphere, and each one of the guests has contributed to the shows’ life and momentum! As organizers, MakeUp in prides on keeping the focus on high-level service and aims to be close to all the participants – exhibitors, visitors, speakers, journalists… - more and more and even after over 30 editions and 5 shows across the world.
With a whole New Year ahead, a world of opportunities and endeavors is opening for MakeUp in. Even though it is still early days, this New Year is already filled with a bustling energy created by a very entousiastic team full of ideas! That goes without saying, but the adventure goes on, at an even higher intensity! When the very first MakeUp in Paris was created, in 2010, the ambition was to help the global makeup industry grow to exceptional levels. The market did not fail MakeUp in when it came to bringing new opportunities: global makeup sales grew 35% from 2010 to 2018! 2019 is also the year of changes in MakeUp in corporate identity that transcribes the right balance between MakeUp in spirit, energy and the dynamism of the beauty world. Each show has now its own color, representing its unique market. The new artwork will be unveiled at MakeUp in LosAngeles; the first event of the year where the number of pre-registered visitors has doubled compared to 2018. In the dynamic and inventive West Coast market, the focus is on the “Green Movement in Beauty” for this 4th edition with conferences dedicated to eco-design. Following on West Coast, the focus will be on Asia: the second event of the
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year, MakeUp in Shanghai has already registered 30% more exhibitors than last year and forms with MakeUp in Seoul, taking place a few days later, a temple of innovation in the Asian market. An intense and diverse program that covers all areas of this fascinating region – beauty wise.
And it’s in the heart of the Carrousel du Louvre that MakeUp in Paris, the showcase of French know-how, creativity and French luxury, will celebrate its 10th edition. This year, a convivial program of activities is planned, including an exceptional private tour of the Louvre! MakeUp in NewYork in September will remain the American flagship of the makeup and skin-care industry. Organized on the most beautiful avenue in New York City, it is a token of all the City’s energy. And yes, MakeUp in is a passion to live without any moderation! MakeUp in is a unique place where you can find everything that goes in make-up and skin-care product and make your own line, advised and guided by the savoir-faire of the most qualified experts in the industry. Whatever your project is, you can find the best contact and the best information first hand – be it innovations on the Innovation Tree or trends with the Color Wave and our conferences.
We fulfill Hair & Skin dreams bringing your brand to life
connect yourself with your dreams: hsacosmetics.com - shop.hsacosmetics.com
With over 30 years of expertise in hair color and care, we connect our clients with their dreams, creating beloved and successful hair and skin care brands thanks to pioneering product concepts, formulas, design and full-service partnerships. We are the partners of more than 120 brands living in 90 countries all over the world and we offer a wealth of 1000 formulas Made in Italy. We distribute 4 own brands both in the professional market and retail: Nouvelle, Silky, Eslabondexx and Guudcure. COSMOPACK Bologna 14th-17th March ¡ COSMOPROF WORLDWIDE Bologna 15th- 18th March BEAUTYWORLD MIDDLE EAST Dubai 15th-17th April
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EMOTION LINE IS ENRICHED. COSM.O IS HAPPY TO PRESENT ITS NEW PUNTA PRODUCT: EMOTION 10 What’s EMOTION 10? EMOTION 10 is a permanent color that differs from the traditional colors because allow the consumer to halve the time of application, without compromising the result. The hair color result bright and deep and lasts much longer over time. Why do you choose to develop EMOTION 10? EMOTION 10 has been created for reply to an increasingly market demand and to improve costumer satisfaction. Oure innovation desire has been the driving factor. We focused our research laboratory into something new and interesting to be offered to our costumers. What kind of NUANCES proposal do you have for your customers? Thanks to our team of experts dedicated to Research and Development, we can afford to satisfy all the requests of our customers; starting from our rich color
chart it is now possible to create a range of new nuances. From the “classic” colors to the most eccentric one. Are there any other News from Cosm.o? Yes of course, our technicians are always at work for something new, or something to improve. We are close to present our new EMOTION COLOUR FREE, a dye color without the presence of Ammonia, Resorcinol and PPD. Thanks to its new formula, and the low toxological impact, EMOTION COLOUR FREE reduce the risk of redness and irritation. Do the hair dyes represent the core business of Cosm.O? Certainly the development of hair dyes, in all their forms (with or without ammonia, in cream or oil, traditional or rapidly developing), represents the core-business of our reality but Cosm.o, thanks to its logistic structure (which is still expanding today) and its potential, is able
to develop even all the range of products that revolves around the sector of hair. Are you therefore equipped to make Shampoo, Balsams and Hairstyle products? Absolutely yes. In these years we have invested a lot in terms of technology. In our specialized departments, we boast turbo emulsifer, mixers and homogenizers of the latest generation that allow us to realize various products ranging from emulsions to clutches, from gels to bleaching powders and creams. Are the HAIRCARE products also designed to be customized? What distinguishes our company philosophy is the Tailor-Made; indeed we try to follow the customer from the beginning to the end of the production process, making available our experience. The company structure allows us to satisfy almost all the requests of our customers, from the smallest to the biggest ones.
Cosm.o is a dynamic Italian company, founded in the 1990s near Brescia, in the heart of the Polo Tecnologico Cosmetico of the Lombardy region. Cosm.o with its 45000 sq.m. of covered surface area, not only carries out research and production for third parties, but can also be the Main Contractor of the Customer: from the development and customization of the formulas to the coordination and supervision of all activities, up to the finished product and after-sales assistance.
COSM.0 srl Via BRAGUTI S\N PRALBOINO (BS) 25020
+39 030.9176360
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cosmo@cosmobs.it
www.cosmohairproduct.it
P P P P P P P P P P P P P P P P P P P P P P P P P
PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS 137 www.exportmagazine.net
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PARLUX hair dryers at COSMOPROF WORLDWIDE 2019 Best seller and revised classical models to the service of the hardresser’s maximum professionalism
Parlux, having over 40 years experience in the industry, is now the “made in Italy” brand internationally known and appreciated by millions of hairstylists who, during the years, bought and used their products at their own hair salons thanks to the modern, always up-to-dated hair dryers featuring specific technical details satisfying any professional needs. Among many models, doubtlessly the Parlux ALYON®. The most recent company’s hair dryer which soon became a best seller, presents an ergonomic design with prismatic shape, a very good balance; it is a real concentrate of power and lightweight and long duration (3000 hours) thanks to an innovative motor K-ADVANCE PLUS® (2250 Watt) assuring very quick and perfect dryings.
TECHNICAL FEATURES Parlux ALYON® Variable geometry heating element Power: 2250 Watt Air flow: 84m3/h “Air Ionizer Tech” Ionic Technology Anti heating front body “HFS” Hair Free System included Cold air button Built in cable holder 3 metres extra strong cable 2 “soft” switches for improved user comfort 2 speeds – 4 temperatures
Its 2019 version, that will be presented at the next Cosmoprof Worldwide Bologna is going to be much more attractive: a new iridescent “jade” colour. This tool includes its already known technological features such as, the indispensable Air Ionizer Tech (negative ions device which eliminates the static electricity making you obtain perfect hair dryings with soft and brilliant hair)and the l’HFS, or Hair Free System, (patent pending) a device which placed on the output of the hair dryer, catches the hair keeping the tool cleaner and more efficient. This modern design and technological hair dryer, best seller since 2018, will again, fully satisfy any professional need giving at the same time a colourful touch in your salon! Nine are in fact, its different iridescent colour versions (yellow, rose, coral, green, turquoise, bronze, matt graphite ad matt black) easily suitable for the hair salon furniture style or for the hairdresser’s personal taste. At the next Cosmoprof Worldwide Bologna Parlux is presenting another novelty product; the technological restyling of one of its historical, very known model. Is there anybody among the hairstylists who never used the hair dryer model Parlux 3200®?
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TECHNICAL FEATURES Parlux 3200 PLUS® Power: 1900 Watt Duration 2000 hours Air Flow 71 m3/h 3 meters of extra strong cable 2 speeds – 4 temperatures Eco-Friendly
The technological restyling of the model Parlux 3200 PLUS® combines the ideal power of its motor (1900 Watt) to a new air intake concept (71m3/h) assuring to be very silent while offering an extraordinary, very quick, powerful drying possibility. The Parlux 3200 PLUS® design, results to be enriched by an elegant rear ring and is available in 5 different colour versions: red, rose, violet, silver and black. This new Parlux 3200 PLUS® is produced according to the Parlux Eco-Friendly philosophy which has been using for years in each Parlux product (recycling plastic materials and paper - energy saving).
# W E A R E PA R LU X
PA R LU X . I T
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H F S - H a i r Fr e e Sys te m de v i ce 139 www.exportmagazine.net
18-20 International Image and Integral Aesthetics Exhibition
ONLY PROFESSIONALS
OCT 2019
MADRID - SPAIN
IFEMA - Feria de Madrid (+34) 91 722 30 00 salonlook@ifema.es
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2 nd INTERNATIONAL EDITION
15-17 JUNE 2019
salonlook.ifema.es
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ORGANISED BY
Hair : Elodie Comtesse - Makeup : Stéphane Dussart Stylisme: Paméla Walder - Photo: Pascal Latil * L’événement international coiffure et beauté.
14, 15 & 16 SEPT 19
*
*
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PBE PROFESSION BIEN-ETRE
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report
Daigou and China’s New E-Commerce Policies VALéRIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valérie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valérie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valérie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards. She advises both as a consultant and an NED. Valérie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valérie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth. At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.
Expanding into a new market can be a successful way to leverage your core business for growth. However, believe me when I say, it takes a disciplined process to accurately assess the full potential of each growth opportunity. A bad bet can easily bog down your business in the blink of eye. With a growing economy and the rapid take-up of e-commerce, China is booming. Seeing numbers like these can make any foreign company jump at the idea of tapping into this ever-growing market. However, the Chinese business culture is unlike any other around world and to thrive in this market, new entrants need to have a thorough understanding of the practical challenges they will face if they want to succeed there. So, below we have put together a few tips that will help you and your business navigate in clearer waters and avoid pitfalls when expanding into the Chinese Market. China’s Current Market New trends are reshaping the Chinese consumers purchasing habits. The internet is increasingly becoming China’s number one destination for sales. E-commerce is advantageous for both the customer and business owner. In fact, when a foreign business wishes to expand into the Chinese market, different business models are available, the easiest one being selling through third party Chinese e-platforms. In other words, being able to reach the Chinese online shopper without
having a registered business in China. Selling online means reaching millions of consumers without having the hassle to test products on animals, register products, pay import duties and sales tax. Selling online could help you save up to 67% depending on the product type. By 2015, e-commerce transactions reached an outstanding US$540 billion which equated to a total of 7.5% of all retail transactions. By 2020, China’s e-commerce market is forecasted to be larger than those of the US, UK, Japan, Germany and France combined. 12% of all online spend in China is on cosmetics and beauty products. Cross-border e-commerce in China has grown steadily in recent years, on the back of strong consumer demand for premium brands and high-quality overseas products. The top purchased categories include health and beauty, maternal and infant goods, apparel and accessories, consumer electronics. Popular goods from these categories are commonly sourced from Europe, Japan or South Korea, with mainland shoppers associating such countries with high-quality product standards. Nearly 690 million Internet users (as of December 2015) and 700 million smartphone users are the foundations of the Chinese online community, which provides the industry with ways to identify and meet latent consumer demand. All 467 million of China’s existing online shoppers spend around US$1,300 a year each on e-commerce, representing over a quarter of average disposable income.
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The average spend per customer is expected to grow further at a rate of 10% CAGR between 2016 and 2020 as household income continues to rise and consumers begin to buy into more categories and purchase more branded goods. Leveraging the Daigou Channel: The Right Approach? China has long been perceived as the home of cheap and counterfeit goods. Chinese consumers are constantly worrying about a product legitimacy. Cosmetics and skincare safety are a growing concern amongst the rising middle class who are willing to pay up to a 100% premium on foreign products, perceived as higher quality. Chinese affluent consumers will make no compromises to make sure the product they are buying is authentic and safe - even if it means having to splurge. The opportunity for foreign brands to tap into a significantly larger customer base and directly reach the mainland shoppers without having to set up a physical business in China is real. Up until recently, leveraging the daigou grey channel – China’s fastest growing e-commerce pillar – seemed to be the easiest way to access the scale of the Chinese population. Literally translated from Mandarin as buy on someone’s behalf, daigou – pronounced dye-go in English - is a person facilitating the buying and selling of international brands on behalf of mainland customers in exchange for a fee. Traditionally, daigous are students or leisure travellers who are small time buyers purchasing goods abroad and bringing them back into mainland China on behalf of a small network of friends and family. However, today the professional daigous are typically not touching the product anymore: they simply facilitate orders between the producer and the customer. They are the insurers of the quality and authenticity of products and their success relies on an incredible network of in-person influencers.
In a market increasingly saturated with counterfeits and knockoffs, the Daigou network is built on assurance around genuine branded products, with consumers placing their trust in these personal shoppers to source high-quality and authentic foreign products. Most of the transactions are facilitated by the Chinese social media platform WeChat. While this way of doing business might sound new to most global executives, daigou has been around for decades and is an incredibly well-organized industry. As the willingness to pay premiums of up to 100% for legitimate and high-quality products is soaring, the number of daigous are expanding rapidly, increasingly becoming sophisticated. Nowadays, the network of daigou is rapidly changing, increasingly becoming ambitious by involving small businesses staffed by Chinese living abroad. These new businesses operate extensive professional logistical networks and export products directly to the consumer’s front door. According to Euromonitor, this cross border e-commerce channel is expected to grow at a CAGR of more than 60% between 2015 and 2018, reaching around 10% of China’s e-commerce value by the end of 2019. Daigou have played an incredibly important role in successfully introducing international brands to the Chinese market and building a strong and sustainable brand awareness. This strategy seemed to be the easiest and most successful way to access the scale of the Chinese population. However, the Chinese government has been tightening its e-commerce regulations to better control the rapidly expanding industry of daigou which was up until now relatively unregulated. This stricter control is said to keep supporting the growth of the sector, all the while under stricter control.
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Household income continues to rise and consumers begin to buy into more categories and purchase more branded goods
According to Euromonitor, by 2020, a quarter of the Chinese population – about 500+ million people – will be shopping online overseas products on cross border e-commerce websites. Last year alone, this channel generated around USD 1.1 trillion in sales. The daigou practice is estimated to be worth tens of billions of US dollars a year. In the past, no taxes were payed on such transactions, meaning tremendous tax revenue losses for the Chinese authorities. Starting from January 1st, daigou merchants will be required to obtain licenses by formally registering as businesses and pay taxes. Merchants who refuse to comply will be subject to fines for illegal business and tax evasion that could go up to USD 300,000. Chinese customs have reportedly imprisoned dozens of merchants for tax evasion since the start of 2019 and have started doubling down on their inspections at major airports.
report
Up until recently, most daigou merchants would avoid paying taxes by declaring imports as “personal items”. By heavily cracking heavily on daigou, the Chinese government hopes to collect more taxes from cross-border e-commerce imports. Such strict control from authorities will very likely benefit foreign retailers: purchasing through daigou helped consumers save on import duties, giving these merchants a competitive advantage over traditional retailers. However, thanks to the Chinese government crackdown, purchasing through such channel will become increasingly expensive, meaning that international products sold by foreign retailers will become more competitive for mainland shoppers. China’s New Cross Border E-Commerce Regulations As mentioned previously, China’s cross border e-commerce companies have always enjoyed easier customs procedures and supportive policies. Back in November, the State Council announced new policies that would increase even further the opportunities offered by cross border e-commerce. Coming into effect in January 2019, such policies have added new categories of products to the lists of duty-free products purchased on such platforms – including beauty and healthcare products. Additionally, consumers buying expensive products will benefit from the higher single transaction limit, with the tax-free quota on single transactions increasing from about USD300 to USD 730, that is a 150% increase. China will also loosen its annual quota of individual consumers allowed on cross border e-commerce platforms and will continue to increase the annual quota as income keeps growing. So what exactly does this entail for the future of China’s e-commerce industry?
How does the Daigou Channel work
China’s new e-commerce regulations – which have taken effect on January 1st, 2019 - and clampdown on Daigou will not likely have a direct impact on cross border e-commerce consumption. Under the new regulations, the oversight of cross border e-commerce platforms will improve. China’s affluent rising consumers will continue to prefer imported goods over those which can easily be found on the domestic market. The clampdown on Daigou will only divert consumption towards increasingly legitimate channels. Thanks to stricter management on cross-border e-commerce platforms, Chinese consumers will now benefit from an increased credibility and authenticity of retailers and products sold – one of their main concerns. China’s new approach to e-commerce will only serve to tighten the tax gap
between daigous and the cross border e-commerce platforms. Price differences between imported goods from cross border e-commerce platforms and Daigou will become insignificant. By selling through legitimate cross border e-commerce, your brand will benefit from increased transparency in regulation, preferential policies and stronger support again counterfeiters. At International Luxury Brand Consultancy, we know that choosing the right platform for your business can be a tough decision, especially if you are navigating in unknown waters. We work with our clients so that we can provide them with clarity backed up with years of experience, expertise and knowledge. With many years of experience under our belt, we can leverage our expertise to establish your brand successfully on the Chinese market.
For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets such as India, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk. 150 www.exportmagazine.net
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Nazih The Game-Changer Nazih, the game-changer, amalgamates concepts, technology and trends in the beauty industry, to give each customer an entirely new bespoke beauty concepts and bespoke beauty products. The millennial and the Gen Z are the target groups of our bespoke concepts and bespoke beauty products.
T
NAZIH HAMAD Founder & Managing Director
his is the game-changer, of addressing the customer demands of bespoke concepts and products, by precisely choosing the concepts and products, to fit to their specific and exact specifications, and formulate them through intricate logic, and deliver their demands to the individual customers› doors with a recurring, subscription-based (bespoke-model) model of marketing, all through apps and done remotely. The enablers of the new bespoke model need robust technology, highly trained and qualified
This new concept was developed by us, to address the new buying behaviors of millennial and generation Z, who both are highly tech savvy and app aficionados, and it is quite only natural that we have customized the beauty concept and make them bespoke for each individual. For this, our marketing channels have been modernized to incorporate the customer requests and related information, and analyze the requirements sensibly and recommend bespoke expert solutions remotely. 152 www.exportmagazine.net
professionals and open system model of supply chain management, based on ethical and socially responsible values. Our supply chain adds value at each stage of the processes, and use processes as the opportunity for satisfying the actual needs of customers, rather than providing them with static products, which is outdated and driven by ‘one size fits for all’ mantra. We believe in health, emotions, nutrition, and holistic beauty based on geo-locations for each customer, to formulate bespoke concepts and products for them.
Why Nazih?
STRENGTHS OF NAZIH IN CONVENTIONAL MARKETING
It’s just because everything old is New again! As the pioneer of professional beauty industry in Middle East & North Africa (MENA) region, Nazih is the only active promoter of ‘Mass Sustainability’ in the region through its prolonged efforts, to reduce carbon emissions and support this cause, by providing inputs to suppliers for improving the biodegradability of its products. This role is aptly identified and endorsed by the world’s leaders in professional beauty, which makes Nazih as the largest and the most sought after marketer of beauty products in the Arab world and MENA region.
With the robust supply chain management system, relying on technology and professionals, the company is able to successfully serve the customers and improve their happiness and satisfaction levels, creating the largest satisfied and happy customer group, than any other beauty marketer in the world. Our customer base has more than 100,000 salons and beauty parlours as regular customers, and many more times number of walk-in customers, who are managed through different customer loyalty programs based on customer classification. The millennial and Gen Z are managed only through apps, and provides them the events to experience virtual reality and gather the much needed information, with their knowledge, about their preferences and expectation of beauty. Unlike other companies, we uphold our ethics to the highest level during this information gathering by ensuring that preferences, personals information etc. are collected and used only for the purpose it is intended.
ADDING VALUE AT EACH STAGE OF SUPPLY CHAIN Our infrastructure system is based on sustainable principles and quality models which reduce consumption of fuel and other resources. This ensures that our supply chain is belt on sustainability which is evident from our procurement to the last chain: the customer.
HOW NAZIH CAN? Nazih converses to the millennial and the Gen Z customers through Instagram, Youtube, Snapchat, facebook, twitter etc. to share their thoughts, believes, and expectations. It does not mean that we totally left traditional marketing techniques, tools and theories, which we use for serving and supporting our large base of conventional customers. Our dynamic web portal provides blogs and beauty bloggs that provide virtual reality experience to millennial and the Gen Z, and also conventional customers.
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Involving only supply chain partners who have proven efficiency in operations, thereby reducing cost of operations, and timely transportation of products. Our company confirms the least cost of products, transfer the reduction of cost to our customers (better than other competitors) that can achieve the loyalty and satisfaction of our customers. Our logistics system is enabled with hi-tech tracking process, through which our operations team ensures the delivery of the products as per promise which are moved also with constant monitoring We use our own team of logistics to supply products to customers, for which we use more than 1000 multi-purpose-vehicles (MPVs), which are highly fuel efficient, used for both sales visits and transportation of products. This has resulted in very high reduction of our capital cost for logistics support. This has enabled Nazih to reduce the cost of operations by almost 2%, which has increased our ROA ratio.
Retaining Product Quality at every stage of Supply Chain
What is the next big thing of Beauty in the region? We provide our suppliers with high value market intelligence, about the much needed trends and aspirations of millennial, Gen Z and conventional customers, through our regular interaction and communication with them. Nazih is with customer all along, and what the customer aspire is what is offered by us.
NAZIH PREDICTIONS FOR 2019 AND BEYOND Masks and Patches: It is not about face masks alone, specific masks for chest, arms, hands, cuticles, lips, clever microchannelling patches, 3D-printed eye patches, self-dissolving micro-needle masks (from hyaluronic acid) will be trends. Body treatments similar to face: Need cleanser, serum and acid exfoliators for not just the face but for body too. The antiageing treatments should beautify the largest organ of the body, the skin that is exposed to harsh climate, which make it dry and irritated, for which hydration and rejuvenation are the need of the hour. Skin needs anti-ageing nutrients to protect it against oxidative stress and damage inflicted on it by climatic conditions, especially in this part of the world. Demand for gadgets: To successfully treat anti-ageing, masks, microneedling devices, acne treatment for spots, eye massager etc. will be the future personal care tools, which the millennial and Gen Z are supposed to carry in their holiday bags.
Water weight foundations: No one is now interested in weighty foundations, and customers demand lighter than water foundations and look into complexion matching results for their real skin. Future is for Lifestyle Beauty Brands: Why customer need to step into a shop, if they can choose the same and order it by staying at the comfort of their home, at a lesser price? Of course virtual shopping is not based on experiences, but more often it is the blogs which act as influencers in their decision making. Conventional customers are attracted to shops to compare, test and receive expert advice from technicians on products and its applications. However, the millennial and Gen Z rely on apps to shop beauty products, which make it difficult for marketers to attract them to shops to choose beauty products. Here is the role of ‘lifestyle’ beauty brands. Relate the brands with lifestyle of each individual customer, and as said this is not easy. But this is the reality of beauty industry of tomorrow. International brands are just doing this by equating various themes such as sustainability, biodegradability, use of less water to cleanse like dry shampoo for skin etc.
A NEW DAWN IN THE HORIZON The MEA region has awakened to see the opening up of the huge markets of Saudi Arabia and Iran, and the momentous disowning of cultural taboos, which will boost the beauty market, more than what the predictions about the market in the future. With peace gaining momentum in the Middle East, the market is on a high lift launch pad. Nazih is geared for this surge, and has modernized its infrastructure and modified its marketing arsenals, to stay beside the tech savvy millennial and Gen Z and also our highly loyal conventional customers. With much needed competent professionals in our team, we are prepared. Are You? 154 www.exportmagazine.net
Beauty Industry in the MEA region to surge forward with oil prices crossing 70$ The research conducted by different market researchers around the globe predict that oil prices will continue to rise and cross $100 in the early 2020, which is a good sign for the beauty industry in the MEA region. The MEA region’s contribution to the global cosmetic market is around 3%, and is expected to exceed $ 37 billion by 2020 (Euromonitor). Traditional beauty products in MEA region consists of mainly three groups, Hair, Nail, and Salon products; Fragrances; Cosmetics, Skincare and Personalcare products; and Professional Equipments and Spa.
TRENDS IN BUYER BEHAVIOUR IN THE MEA With the rise in population of millennial and Gen Z, the customers’ demand of bespoke beauty solutions, either concepts or products, are based on individual specifications, more related to lifestyles. With technology aptly supporting them with information on fingertips, the millennial and Gen Z now push international companies to produce products which satisfy their specific needs. The millennial and Gen Z population in this region is now head on with app oriented buying behavior, which is forecasted at a growth of 32% CAGR between 2016 to 2020. International beauty companies therefore, are perform rigorous marketing campaigns, with specialized themes and messages, which are bases on socioeconomic and cultural individuality of the region, through social media in order to win them. But be aware that this group is highly aware of trends and movements in global beauty industry and also the brand image and ethical issues related with individual brands.
PARTNER RESEARCH
ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Bottega di Lungavita s.r.l. Via A. Verga, 13 - I-24127 Bergamo www.bottegadilungavita.it - info@bottegadilungavita.it Brelil s.p.a. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni
DXT!NCT - 52 Zone s.r.l. Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM s.p.a. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH s.p.a. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI s.p.a. Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli
Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com
Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www. internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni
FARMAGAN s.p.a. Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com
JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777
FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com
Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com
Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com
CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa
GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti
CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo
INDUPLAST s.p.a. Via Europa, 34 I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it
ITALIAN GROUP s.r.l. Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it
FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49
COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com
OYSTER COSMETICS s.p.a. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it
Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523
CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180
Cosm.o s.r.l. Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici
HSA Group s.p.a. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi
GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GIAMBERTONE s.r.l. Via E. Fermi, 126 - I-00146 Roma tel. +39/06-5591909 - fax +39-06-5590890 daniele.introna@giambertone.it - www.giambertone.it
LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail:lamande@lamande.it LANDOLL MILANO s.r.l. Via Soncino 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli LOVEINC. International-BIG PROFESSIONAL Via Malta, 12 - I-25124 Brescia tel. +39/334.345.911.7 e-mail: St.loveinc.it - Skype: loveincstevn MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri
GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato
MAXIMA COSMETICS s.r.l. Via Staffali, 7 I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com
GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com
MEDITERRANEA – FRATELLI CARLI s.p.a. Via Paressi, 11 I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli
GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it
MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com
G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro
NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au
DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it
HACO GmbH & Co. KG Fasanerstr. 42 D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin
Neva Ltd. Miramarska 23 - 10 000 Zagreb, Croatia tel: +385 1 24 13 900 grupa@atlanticgrupa.com, nevaprivatelabel@atlanticgrupa. com www.atlanticgrupa.com
Dima Cosmetics s.r.l. Via Annibali 31/L I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com
HARBOR s.p.a. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax + 39/051-796479 www.harboritalia.it - export@harboritalia.it
Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com
HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano
NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it
CTL s.p.a. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com
ONETECH s.r.l. Via del Fiori, 10/c I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859
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PARLUX s.p.a. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro -I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - e-mail: puntidivista@puntidivista.it Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA s.p.a. Via Vallina Orticella, 34 - I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it SPAZZOLIFICIO PIAVE s.p.a. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo TAMARA ROSE 30-32 Garner Place, Inglebun NSW 2565 Australia tel. +61/407267267 www.tamararose.com.au - www.amrhair.com.au TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36 TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr TURATI Idrofilo s.p.a. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it e-mail: info@cottonplus.it Vagheggi s.p.a. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org
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CTL is a fully independent italian operation, specializing in the manufacturing of professional haircare products since over forty years. CTL, the color factory, aims to be the ideal partner for the study, development and production of hair coloring solutions for private label. The laboratory is the beating heart of the company. CTL is able to control all phases in the production cycle, from formulation to choice of materials, from graphics to packaging, from manufacturing to delivery of the finished product, guaranteeing maximum safety, as well as extremely high quality standards in all stages of production. 158 www.exportmagazine.net
PROFESSIONAL HAIRCARE PRODUCTS MANUFACTURING
IDEA
RAW MATERIALS RESEARCH AND DEVELOPMENT
TECHNICAL & REGULATION REQUIREMENTS
QUALITY CONTROL
PACK SELECTION
MARKETING ASSISTANCE BRAND, STYLE & DESIGN
PRODUCTION & DELIVERY
HAIR COLOR CREAM
CTL SpA Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 info@ctlspa.it - www.ctlspa.it MEET US AT DUBAI BEAUTYWORLD MIDDLE EAST 2019 / APRIL 15-17, 2019 PAD/HALL 8-C26 159 www.exportmagazine.net
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