export.magazine@mteedizioni.it
THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
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I N T E R N E T
N. 1 / 2020 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi
THE ART OF CUTTING
www.babylisspro.com
#BABYLISSPRO4ARTISTS
WORLD LEADER IN PROFESSIONAL HAIR TOOLS
ARMANDO TESTA
THE NATURE OF BEAUTY Beyond the surface, beyond the horizon. There where the view fades into the distance and nature regenerates itself, a new kind of beauty is created. Real, natural. Living, emotional. A beauty that cures. A beauty that is pure. Your Beauty. Epurรก beauty.
Discover more on www.vitalitys.it #bellezzaviva
SOMMARIO
N. 1 - Anno XXXX MARCH/APRIL/MAY 2020 MARzO/APRILE/MAGGIO 2020 REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net
Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano
49
B/ Open
52
Babyliss
Cover
Baralan International
31
Beauty Asia
64
Beauty Eurasia
Beauty Istanbul
83 67 103
Beyond Beauty Miami Beach
65
Central Asia Beauty Expo
84
Clean Beauty in London
90
Cosmetista Expo
72
73/74
26
Cosmoprof India
30
Cosmoprof North America Cotril
CTL
110-111
53
Egy Beauty Expo Elgon
54-55 63
Helen Seward HSA
38-39
7
85
ING
56-57
36-37
Intercharm Ukraine Kepro
Products and Appliances for Estheticians 69 / 78
20-21
HBS Hair Co.
1 / 68
60
Fanola
Inebrya
27/29
L’Origine
17
104
78-82
MCB Paris
95
Makeup in… 2020
Packaging and Raw Materials
Maxima
79 / 90
59
105/108
93
Pettenon
47
Poland at Cosmoprof Pool Service
34-35 12-13
44-45
Professional Beauty Group
70-71
Salon International London
96-97
Sana
46
Sarantis Sensus
Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.
6
Private Cosméticos
Grafica: Roberto Cimarosa per MTE Edizioni - Milano
80-81
Parlux
Previa
Stampa: Formagrafica - Faenza Group, Carpi (MO)
87
Nazih Group Nouvelle - HSA
Products and Appliances for Hairdressers 91 / 112
75
L’Amande LuxePack
11
61
Tecnoelettra
3
The Kirschner Group UP Beauty
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25
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Echosline
CONTENTS
24 IV-112-III
EBS Mexico
Toiletries, Cosmetics and Perfumes
Cosmoprof Worldwide Bologna
On the cover: BaByliss PRO®, the art of cutting
Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano
76-77
Cosmoprof Asia
Correspondent for France: Catherine du Villard P.R. & Promotion: +39 / 02 4239443
Alterego
Cosmobeauté
Direttore responsabile: Giuseppe Tirabasso
Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Gianni Pierbon, Joan Rundo, Simona Verga
Aestetica Napoli
Beautyworld Middle East
Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991
Direttore editoriale: Claudia Stagno
ADVERTISERS’ INDEX
5 48
Vitality’s
II-1
Wabel
86
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interview
HAIRDRYERS WITH INNOVATION AND QUALITY: THE CONSTANTS OF TECNOELETTRA Interview with Gilberto Fava, CEO, Tecnoelettra
limiting resources, energy, the reduction of waste as much as possible in every phase of the production process.
EXPORT MAGAZINE: Tecnoelettra is a company that is very attentive to the environment. How is this attention shown through your articles? GILBERTO FAVA: In the field of hairdryers, as in any other technological sector, innovation is at the basis of progress. For our type of product, progress is developed along three lines: weight, power and design. We cannot speak of progress if we do not obtain the maximum if each of these three factors. These objectives always underlie any activity in the R & D sector of our company. Tecnoelettra continues its innovation at the service of the hairdresser always with the maximum respect for the environment, presenting at Cosmoprof 2020 a new product with a patented accessory with the capacity of increasing performances without minimally impacting the energy consumption. Therefore, low consumption, maximum performance and therefore an economic saving for the hairdresser. We are proud of having created a hairdryer that is the ally both of the hairdresser and of the environment. Therefore, a reduction of the consumption of time working and of energy without any impact at all on the performances, with a consequent and obvious economic saving by the final user. Tecnoelettra has always been committed to respecting the environment, doing its best by investing in research into evolved technologies and advanced solutions aimed at saving and
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EM: Does your specialization in creating professional hairdryers allow you to offer products that are really innovative? GF: We like to repeat, because in our company the tangible result is the wide range of solutions that we offer, made up of increasingly innovative products both from the point of view of components and style. Each product perfectly reflects our philosophy oriented to innovation, beauty care and the love for our work which has lasted for over 30 years. The demand and need for quality of the product that is necessary and suitable for an increasingly competitive market are growing all the time and it is for this reason that our production system is continually updated. At Tecnoelettra, innovation is not limited to the technical and production field, but exists in every sector of the company,
obviously with particular attention for the sector of prototypes and testing. For us, sensitivity and attention to innovation are the key of competitiveness. EM: Which new products will you be presenting at the next Cosmoprof in Bologna? GF: We will be presenting a hairdryer for the professional segment with a patented accessory that allows obtaining a product with performances that definitely give improvements in terms of economic and time saving, while keeping the consumption of energy unchanged. The innovation of this product consists precisely of the ability to increase performances without minimally impacting on the consumption of energy. Therefore, low consumption, maximum performance and therefore economic saving for the hairdresser. We are proud of having created a hairdryer that is an ally for the hairdresser and for the environment.
We asked Daniele Focante, HEAD OF SALES, Tecnoelettra, of the trend on export markets EM: How important is your presence on foreign markets and what are the aspects that are particularly appreciated? Daniele Focante: I would say fundamental. The strong connotation of Italianness linked to the country of origin and the drive of innovation by the new management have led and are leading Tecnoelettra towards a process of globalization, increasingly spreading our brand internationally. The aspects that make our product appreciated are the reliability and safety of what we create and make. These characteristics are translated into a very long life cycle of the product and putting on to the market only and exclusively products which have obtained all the certifications necessary to be considered reliable and safe. Tecnoelettra is a company that has lasted more than 30 years.
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COUNTRIES WE DO BUSINESS WITH
33+
25+
DOMESTIC SALES MANAGERS
INTERNATIONAL SALES REPRESENTATIVES
THE WORLD’S LARGEST BEAUTY
WHO WE ARE
The Kirschner Group, Inc. is a professional sales organization with over 35 years of experience growing America’s leading, professional beauty brands. We are the only sales organization in the professional beauty industry to service all 50 states, Canada, and the entire international marketplace with strategically placed Reps covering all continents.
THE KIRSCHNER GROUP 28328 Constellation Road Valencia, CA 91355, USA
35+
YEARS OF EXPERIENCE
SALES ORGANIZATION
WHAT WE DO
The Kirschner Group, Inc. connects our brands to the right international distributor and retailer, then manages the business relationship on a day-to-day basis, to ensure our customers are getting the right support they need for brand growth.
intlsupport@kirschnergroup.com w w w. k i r s c h n e r g r o u p . c o m + 1 - 6 6 1 -52 5www.exportmagazine.net 7-6260
WHERE WE SELL
WHERE WE ARE
Hair / Nail / Esthetic Professional Distributors I Ethnic Distributors I Barber Distributors I Chain Salons I Prestige / Department Stores I Beauty Retailers I E-Commerce I TV Shopping Network
Sales coverage in: All 50 U.S. States / Canada / Europe / Asia-Pacific / Middle East / Central and South America
tkg.beauty The Kirschner Group, Inc.
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COLOR AND TREATMENT FOR SIMPLY PERFECT HAIR BBColor Fusion is the new cosmetic coloring which colors hair perfectly while nourishing and restructuring it deep down. Thanks to BBColor Fusion the coloring service is combined with a genuine hair restructuring treatment for a complete service aimed at total hair beauty care. 58 bright and intense shades to create any color you like whilst respecting the hair fibre, for simply perfect hair all round. THE RESULT IS NATURAL, BRIGHT, BOUNCY HAIR.
DISCOVER ALL THE LATEST NEWS AT COSMOPROF BOLOGNA, HALL 25, BOOTH B90-C89
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www.helenseward.it
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BBCOLOR, FOLLOW THE COLOR TRENDS PROTECTING THE NATURAL BEAUTY OF HAIR Follow the color trends dictated by hair fashion, always preserving the natural beauty of hair thanks to an extremely delicate service: now you can. BBCOLOR is born, a complete range of color products at the service of the salon hairdresser to satisfy different creative needs. Fashion dictates its trends and always more customers enter the salon requesting a personalized service that follows the color trend and at the same time offers maximum protection for the hair. Thanks to BBcolor, the hairdresser can create a dedicated service: classic coloring products, tone on tone and direct coloring that ensure maximum performance by protecting and enhancing the beauty of the hair, thanks to ammonia-free formulas and with highly treating active ingredients. BBCOLOR FUSION: PERFECT COVERAGE WITH EXCELLENT COSMETIC EFFECT Perfect coverage of grey hair and maximum, long-lasting effect, thanks to BBcolor Fusion, the nourishing permanent coloring ammonia-free, the color result is extremely natural and bright. A delicate service - completed with 58 bright shades - which perfectly colors the hair while nourishing and restructuring it combining nourishing natural active ingredients.
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BBCOLOR BEAUTY: FACETED REFLECTIONS FOR A PERFECT COLOR Reviving color, toning blondes, enhancing reflections by perfecting the natural shine of hair, correcting imperfections: BBColor Beauty is a true beauty treatment. The nourishing tone-on-tone coloring without ammonia allows you to create a vibrant color, with an extreme shine with faceted reflections. 41 nuances to give life to endless creative possibilities and obtain perfect, shiny, naturally beautiful hair. BBCOLOR PIGMA: FROM PASTEL NUANCES TO INTENSE REFLECTIONS FOR ENDLESS CREATIVE POSSIBILITIES Playing with reflections, from the most delicate to the intense ones, the BBColor Pigma pigmented masks open the doors to a new world of color. Designed for quick application on natural, colored, treated, bleached and highlighted hair, it is ideal for toning, reviving color, producing endless creative shades and enhancing shine. 15 pigmented masks and Gloss mask with a double use: applied pure, it enhances the color’s luminosity while nourishing and moisturizing the hair, offering shine and protection; when mixed with the coloring masks, it produces delicate, on-trend pastel highlights, resulting in endless creative possibilities. More info: www.helenseward.it
DISCOVER ALL THE LATEST NEWS AT COSMOPROF BOLOGNA: HALL 25, BOOTH B90-C89 Helen Seward Milano Creative Team 9 www.exportmagazine.net
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“Go for Great” SARANTIS GROUP Sarantis Group, is a Regional Multinational FMCG Group, founded in 1930, headquartered in Athens/Greece and listed in the Athens Stock Exchange since 1994. Sarantis Group is active with 14 subsidiaries in Europe and exports to more than 40 Countries worldwide. The Group is specialized in the Production and Distribution of Mass Market Cosmetics, Personal & Home Care Products. Sarantis Group has been offering high quality everyday products at competitive prices, always taking into consideration consumers’ needs, global trends and the environmental impact. Through an extensive portfolio of Brands and a wide Distribution Network of more than 100k PoS, Sarantis has a significantly strong Presence in South East Europe with Leading Market Shares per country of activation. Looking ahead, SARANTIS GROUP aims to extend its portfolio of Distribution partnership agreements, capitalizing on the leading potential of its “Hero” brands, such as: CARROTEN- “Live your Summer”, is the No1 sun care expert brand in Greece for the last 18 years. Carroten turns summer moments into joy of life, through advanced protection formulations with high quality ingredients, cosmetic technology, summer scents & silky textures. STR8 – “GO FOR GREAT”, a Men’s Fragrance & Toiletries Brand, offering a high quality, premium proposition with awakening aromas, unique packaging and an inspiring brand story, especially for Young Men at the age of 18-35 years old. The brand aims to empower young Men to “get out there” without any fear or hesitation, follow their dream, aim high and “GO FOR GREAT”, like their hero Giannis Antetokounmpo. The Brand’s Global Ambassador is the famous NBA – All Star player, crowned as the NBA MVP (Most Valuable Player) 2019. STR8 has an upper mass positioning and offers a series of 8 alluring Fragrances along with everyday personal hygiene products. Visit for more http://www.str8fragrances.com/
Carroten R&D team cooperates with certified international scientific centers and cosmetic associations developing innovative products which protect the skin, keeping it healthy and beautiful. Feel the superior “Protect & Tan” Experience through the New Coconut Dreams Oil Series: UVB + UVA + IRA protection, Dry effect on Skin, Instant Cooling, Seductive Scent and 360° spraying. Visit for more http://en.carroten.gr/
Sarantis Group will welcome your interest for a Distribution partnership agreement, contact us at info@sarantisgroup.com or tpetrou@sarantisgroup.com or call us at +30 210 6173000 - www.sarantisgroup.com
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BIOTEN – “Nature, Your Power”. Bioten turns nature’s power into power for Women’s beauty. A wide range of Face & Body Care products, based on the deep knowledge of natural ingredients & their properties, that rejuvenates your skin & uplifts your spirit. Bioten’s formulations are enhanced with 100% natural & sustainable ingredients, which fuse with indulging textures and delightful fragrances to create a unique treatment experience. All Bioten formulations are tested with proven efficacy to deliver the desired result according to your skin type and age. Bioten is an honest and reliable brand, offering high quality treatments at an affordable price. Try the New Bioten Skin Moisture Line, which is an eco-friendly, sustainable line for deep skin rejuvenation and respect to our natural resources. Visit for more http://biotencosmetics.com/
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Keeping, the line which protects your colour Shiny, bright, natural. This is how a well-kept colour presents itself. Keeping is the line branded Previa Natural Haircare designed to take care of your colour in a natural way
home. Its specific formula, with an acidic pH, fixes the colour pigments in the hair. Protects from sun rays, reduces fadage and colour change leaving the hair shiny, silky and nurtured from roots to ends.
Earth is the new product concept which represents the philosophy of Previa Natural Haircare. A brand which intends to put nature, the environment and the person in the first place. Ethical, natural and sustainable are the adjectives which best describe it. A set of products which turn beauty routine into a gesture of love for the planet. Products which aim at presenting themselves as the reflection of a lifestyle respectful of the environment in all its aspects. This is the context Keeping forms part of, the line designed to provide precious allies in maintaining hair colour, both in the salon and at home.
Protect your colour and keep it natural Thanks to the advanced technology of our formulations, hair colour today allows for obtaining optimal results in terms of shine and brightness. Characteristics which tend to fade in time: frequent washing, the action of atmospheric agents and the aggression of pollutants are all factors which make dyed hair increasingly faded, tired and duller. Keeping is a treatment articulated in three products which protects and prolongs the colour service, starting from the salon to continue its action also at
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Keeping is three-fold To offer the most thorough treatment possible, Keeping is available in three specific formulas for suitable cleansing and protection of dyed hair. Shampoo – Ideal to gently cleanse dyed or chemically treated hair, or hair with highlights or bleached, the shampoo can also be used by those who want to intensify shine in natural hair colour. Helps to prolong the duration of hair colour, protecting the colour and keeping it shiny for longer. Easy to use, you simply have to rub a small quantity in wet hair until obtaining a light foam. An important reminder: limit the use of water to the strictly necessary, to minimise colour fadage due to the action of warm water. Regular use is recommended for optimal results. Conditioner– To always be applied after washing, the conditioner acts on the surface, hydrating the hair, prolonging the duration of hair colour exalting reflexes. Does not weigh the hair down and does not leave any residues. Regular use allows for detangling the hair without breaking it. It makes it instantly tamed and soft. Its action seals cuticles and helps fix the colour and preserve its shine. Suitable for dyed, treated or brittle hair due to chemical treatments, but also for natural hair if you wish to intensify shine. Treatment – The third product represents the card-up-the-sleeve in the range, an intensive treatment which contributes to hydrating and making the hair glossy.
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Acts deeply, prolonging the duration of hair colour and exalting reflexes. A rescue remedy to be used to add extra hydration and nourishment.
This is exactly the mission we intend to pursue with Earth and Keeping, the line designed for colour maintenance. A line which, apart from guaranteed results, offers very good reasons for being chosen in the salon as well as at home. 1. Natural Ingredients Keeping’s formulation is made up of 97,5% ingredients of natural origin from organic farming, a true team of active ingredients which maintains the hair colour for longer, for hair that does not fade nor become dull. The green walnut fitocomplex acts through the high molecular weight phenols it is rich in. They form a net on hair proteins, protecting the hair. This way the colour is protected after rinsing. Henna, apricot and linseeds are antioxidants which protect from the altering action of UV rays, providing shine and hydration.
FOUR good reasons for choosing Keeping Not only protection for hair colour. Perfectly in line with the Earth concept, the Keeping line is also conscious of the environment and the well-being of the person. Professionalism, responsibility and awareness. Today a line of hair products which allows you to be performing and competitive needs to offer professionalism without forgetting two other important targets: the environment and the consumer. If on the one hand it has to guarantee results, on the other it has to safeguard the well-being of the person and the planet. That is why at Previa Natural Haircare we manufacture products with ingredients which are as natural as possible and make sure that in our products each component is obtained keeping waste to a minimum.
2. Certified formulations Following our commitment to the use of natural ingredients, we can boast a series of certifications for our products and the Keeping line is no exception. Our products are AIAB and Vegan Quality Certified. This means that the cosmetic products we manufacture have natural, non-aggressive and eco compatible formulas obtained limiting the use of chemical pollutant processes or the use of raw materials with low environmental impact. The AIAB certification guarantees the absence of non- vegetable raw materials or potentially irritant substances. It also guarantees the use of pure and dermo compatible ingredients, more suitable for sensitive skins and promotes the use of raw materials from organic farming. The Vegan Quality Certification guarantees the absence of ingredients and components for products of animal origin, as well as the exclusion
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of animal substances and genetically modified organisms (GMOs) in the entire production cycle. In addition, the PETA logo attests the company’s commitment to fight against animal testing. Finally, as a guarantee of protection from one of the most common allergies, on each lot of production, the Nickel value is checked, the tolerance threshold of which is lower than 1 ppm. 3. Unique fragrances At Previa Natural Haircare we love to pay attention to details. That is why the fragrance of our products becomes an important element. An extra caress for the people who use them, a further sign of our love of nature. Formulated in collaboration with the best master perfumers and consistent with the AIAB regulations, essences are delicate, inspired by nature and offer an olfactory as well as a well-being experience. In the case of Keeping, we have chosen floral citrusy notes, to create a luminous aura, soft and elegant. At the top, rose and mandarin notes blend with a cedar wood and freesia heart. At the base, the warm embrace of amber and lily of the valley still lingers on. 4. Sustainable packaging We dedicate care and attention to each choice, so that each component is obtained reducing waste as much as possible and paying attention to sustainability in each stage of the production and consumption process. For this reason we give our preference to recycled materials, obtained from renewable sources and recyclable, for minimal environmental impact For our bottles we have chosen green plastic obtained from sugarcane, a material which offers the same guarantees in terms of product security as traditional plastic, but is totally recyclable and sustainable. We favour use of 100% post consumption recycled and fscŽ certified paper - from forests managed suitably and responsibly.
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THE NEW DECO LINE BY vITALITY’S The professional choice to play freely with light and ensure healthy hair
Blonde hair never goes out of fashion and women love lightening their hair to follow trends or just their whims. Vitality’s, with its long expertise and experience in hair lightening and colouring, has developed a new line to lighten hair and at the same time make sure it stays in perfect health and condition. Infinite shades for bright and 3D colour The name of the new professional hair lightening line by Vitality’s is Deco, to offer infinite shades for bright and 3D colour. The service is personalized for made-to-measure results: high performance and non-aggressive thanks to the gentle formulations developed by the Vitality’s laboratories.
The star ingredient of Deco is the Complex Oil, a blend of Cotton Oil and Illipe Butter which nourishes the hair and helps reduce the depleting effects of the bleaching process. Deco is a complete range that meets all lightening requirements. Free Hand is a bleaching powder with an ammonia-free formula. It is extremely gentle and particularly suitable for soft lightening on any hair type and is ideal for all free hand techniques. Thanks to Complex Oil and Keratin, the hair is protected and nourished. It is fragrance-free to make it even more gentle and suitable for those who are sensitive to bleaching products. Free Hand can lighten up to 4 tones lighter. It comes in a 400 gr size. Multi-Performance is a bleaching powder that is suitable for all lightening techniques and is particularly versatile. It contains Complex Oil and Keratin, to protect and nourish the hair and Rice starch for a softening effect for soft hair. It can lighten up to 6 tones lighter.
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Light blue in colour, it has a fresh fragrance. Multi-Performance is available in a 400 gr size. Sweety Hair Bleach is a cream bleach, formulated for application at the roots. Thanks to the Bisabolol in the formula, it is gentle and soothing and can be used to bleach the whole head of hair. It can lighten up to 6 tones and is ideal for low-volume lightening on the scalp. The white cream is fragrance-free to make it even more gentle and kind for those sensitive to these products. Sweety Hair Bleach comes in a 150 ml tube. Lastly, Deco Activator has Macadamia nut oil and Betaine, ensuring it is gentle and nourishing. Its delicate formula works in synergy with the Deco bleaching powders. Thanks to its creamy texture, it is perfect for hair and makes it easier to rinse the mixture out.
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L’AMANDE, New ranges of personal care products L’Amande Marseille the Lavender range Founded and established in the strip of land bathed by the Mediterranean sea between Genoa and Marseille, L’AMANDE has always created new ranges of personal hygiene products nicely scented with the essential oils of the Mediterranean plants. L’Amande is glad to present L’Amande Marseille Lavender a line consisting of three cleansing products and four body and mind care products. The line bears the symbol Cosmesi Natural, Natural Cosmetics, representing and certifying natural origin formulations respectful of the environment and consumers. L’Amande for this line has used the Lavender Angustifolia, the most precious organically grown lavender. Native to the Mediterranean area, lavender was used by the Romans to perfume their baths, in fact in Latin it means “to wash”.
Its essential oil has always been known and used for its calming, relaxing and anti-bacterial properties. The 100% organic vegetable Bar of Soap designed for daily use is enriched with the essential oil of lavender and olive butter. Neutral and Alkali free, the soap releases a relaxing and soothing aroma of lavender. Ideal for the most delicate skin, its soft and creamy foam will give you a moment of true relax. Coloring and preservative free. The Liquid Vegetable Soap is based on olive oil hot process soap making. It contains vitamin E, a natural antioxidant, and is ideal for delicate skin type. The lavender scented Bath Foam delicately cleanses even the most delicate skin, calms and uplifts your mood. After the delicate and relaxing cleansing step of your daily routine indulge with the Moisturising Cream with Lavender essential oil known for its relaxing properties
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and a restructuring protein that repairs the skin. It also features hyaluronic acid and the soothing almond oil. Let’s continue with the alcohol free Deo Spray for the whole family. It contains a special phyto-complex that prevents unpleasant odours caused by the bacterial flora without hindering the natural transpiration of the skin. If during the day we would like to refresh and feel more relaxed we can mist the alcohol free Scented Water. In case of excessive perspiration, it can be applied on neck and décolleté. It’s excellent as before or after shaving, after epilation or as a mosquito repellent. Spray into the bedroom for a better sleep. Finally, the pure organic Essential Oil of Lavender Angustifolia. It balances thoughts, relaxes, regenerates. Few drops on the pillow promote good sleep while added to the bath improve your mood.
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CITRUS FRUITS OF LIGURIA L’Amande, one of the few and also one of the oldest brands of soap on the market has turned to its homeland, Liguria, for inspiration and has introduced the new 2020 collection of personal hygiene products. Citrus Fruits of Liguria is based on organic citrus essential oils - green tangerine, bitter orange, sweet orange and lemon. Introduced to the Mediterranean countries almost 2,000 years ago by the Greeks and Arabs, Citrus fruits are a good source of dietary antioxidants, which are vital in both health promotion and in the prevention and treatment of various degenerative diseases. They contribute to protect against cardiovascular diseases and oxidative damage. Aromatherapy uses citrus fruits essential oils to cleanse, purify, renew and calm the spirit and the mind. All products have been dermatologically tested: they undergo tests on 7 metals- nickel, lead, arsenic, cadmium, mercury, antimony and chrome. They are alcohol, peg, paraben, coloring, silicone free and also gluten free. These products are also suitable for vegans. The new product line consists of three cleansing products perfect for the whole family and three skincare products.
Enriched with essential oils of green tangerine, bitter orange, sweet orange and lemon, they are perfect to provide anti-stress and antioxidant properties while uplifting the spirit Cleansing Products Bar of Vegetable Soap - its scented, alkali free and creamy foam will gently cleanse all skin types.
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Liquid Vegetable Soap for body and hands, is enriched with olive oil, antioxidant vitamin E and C which promote collagen production. The delicate Bath Foam has been formulated for daily use. The whole family will enjoy healthy skin and relaxed spirit. Skincare Products Body Cream with its soft texture, absorbs very quickly. Its nourishing ingredients - rice bran oil, vitamin C, E and PP and hyaluronic acid promote collagen production. The alcohol and propellant free Deodorant Spray for the whole family has been formulated to prevent unpleasant odours caused by the bacterial flora without hindering the natural transpiration of the skin. The alcohol free Scented Water with vitamin C is enriched with the essential oils of green tangerine, bitter orange, sweet orange and lemon that provide antioxidant, calming, relaxing and uplifting benefit. Spray on the body several times a day to give a feeling of freshness and soothing wellbeing.
Hair by Marco Girotti | Photography by Andrew O’Toole | Products by ElgonŽ
gener ing uniqueness
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I|LIGHT
The professional line of direct colors with 3 new filters. Zero limits to your creativity!
#PASTEL #VINTAGE #DARK
Ask for the I|Light color service menu in your salon
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ELGON A PROMISE OF UNIQUENESS Its products and personalized professional services are based on Italian inspiration and innovation
Elgon is the premium brand of Pidielle SpA, a company founded in Milan, that has always worked with professional hairdressers from all over the world to help them deliver uniqueness to their clients. The founder, Domenico Caimano, went from renowned hair stylist to product expert and entrepreneur, laying the foundations for Elgon in 1970, marking this year as the company’s 50th anniversary. His project was given continuity by his son and his grandchildren, who are still running the company while staying true to the original idea. The milestone of 50 years is also a starting point from which to improve, support the company’s Partners and bring about the change required to succeed. The Caimano Family
The products The Elgon product line includes a complete range of effective, highperforming and pleasantly-scented professional products for hairstylists, divided into seven areas that act in synergy to meet all the needs of professionals: Haircolor, to colour and tone through personalised technical services; Decolor, to offer high-performance bleaching services; Colorcare, to complete and complement the technical area; Haircare, to care for and beautify the hair and attend to the most common scalp conditions; Hairstyling, to provide hold, sculpt, add shine, mattify and texturize; Texturization, for in-salon wave services, permanent treatments and straightening and Man, the special Elgon range for men, boasting high-performance botanical extracts. Top products include: Moda & Styling,
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Elgon’s flagship professional technical line, an extensive permanent colour range used to obtain rich and vibrant, long-lasting results; Imagea Elgon Green, a line developed in compliance with Mother Science Standards, a set of guidelines for high performance professional cosmetics and a scientific document that explains the rules that Elgon Green adheres to in terms of biodegradability, dermocompatibility, recyclability and fair trade; I|Light, the professional line of direct colours: ready-to-use, ammonia-free and oxidation-free pigments, they act quickly and are genuinely bespoke, making it perfect for vibrant, fun and creative hair. I|Light offers 13 shades classified in three categories: Primary, Natural and Toner. The product line-up is complemented by the new Filter range, exclusive to Elgon.
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Product excellence Elgon has always been committed to the highest quality standards, throughout the whole innovation and production process. Sealing its commitment to quality, Elgon holds a number of independent certifications, including UNI EN ISO 2015. Quality Management System; 22716:2008 GMP (Good Manufacturing Practices) and Halal certification for all Imagea Elgon Green products. International Education Through education, Elgon supports stylists and educators to deliver success and salon driven results. Elgon’s International Education Team will empower stylists and colorists the world over with in-depth knowledge and expertise, so they can feel confident using the products and enhancing their unique skills to push the boundaries in the pursuit of beauty.
An international presence With international markets representing 84% of the company’s turnover, Elgon has an international presence in over 91 countries worldwide. This long and profitable process of internationalization has enabled Elgon to acquire exceptionally high levels of expertise. Elgon continues to search for the best business Partners and is looking for distributors with solid experience and a structured and widespread commercial network in their territory. Like Elgon, they should value and highlight the significance of sales development and providing excellent education programmes. COOPI PROJECT The Elgon brand is also characterised by its commitment to reducing social injustice: since 2010, Elgon has been working with COOPI, a secular and independent humanitarian organisation, to support development projects, through the valorisation of women and work. The ‘Plant the Future’ project, for instance, was developed to help the women of Sierra Leone by encouraging them to ‘cultivate’ the hope of a better future, so that the fruit of their labour becomes the starting point to achieving greater economic authonomy for their families. Elgon works alongside COOPI providing hours of training to support these women through the cultivation of cashew nuts; this project is made possible thanks to the contribution of Partner salons all over the world. “Those who believe in Elgon know that they are a part of something much bigger.”
2020 COSMOPROF NORTH AMERICA LAS VEGAS A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok cosmoprofnorthamerica.com
SEPTEMBER 20 – 22 Sales Office US, Canada and Mexico PBA, Scottsdale, AZ, USA P +1 480 281 0424 F +1 480 905 0708 info@cosmoprofnorthamerica.com
MANDALAY BAY CONVENTION CENTER
Sales Office Europe, Africa, Middle East, Asia and South America BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it
The leading B2B beauty trade show in the Americas.
Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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NEW DATES!
Organizer – North American Beauty Events LLC
2020 COSMOPROF BOLOGNA, ITALY 2020 FAIR DISTRICT COSMOPROF A new world for beauty BOLOGNA, Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok ITALY cosmoprof.com FAIR DISTRICT A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok
3 - 6 SEPTEMBER 4 - 7 SEPTEMBER NEW
DATES! 3 - 6 SEPTEMBER 4 - 7 SEPTEMBER NEW DATES! Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
Company of
Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420
Company of
In partnership with
With the support of
In partnership with
With the support of
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2020 COSMOPROF ASIA HONG KONG
11 – 13 NOVEMBER 10 – 12 NOVEMBER ASIAWORLD-EXPO HONG KONG CONVENTION & EXHIBITION CENTRE
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok
Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it
cosmoprof-asia.com
Sales Office Asia Pacific Informa Markets, Hong Kong P +852 2827 6211 F +852 2827 7831 cosmoprofasia-hk@informa.com
Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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Organiser – Cosmoprof Asia Ltd
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98%
natural origin raw materials
Kepro S.p.A. Via Chiese, 13 - Desenzano del Garda (BS) - Italy
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2020 COSMOPROF INDIA MUMBAI
29 – 31 OCTOBER 29 – 31 OCTOBER
2020 Sales Office Asia Pacific COSMOPROF INDIA Informa Markets India Pvt. Ltd Mumbai, India MUMBAI P +91 22 6172 7510
HALLS 2 & 3, BOMBAY EXHIBITION CENTRE (BEC) GOREGAON, MUMBAI HALLS 2 & 3, Organised by Marketing and Promotion BOMBAY BolognaFiere Cosmoprof S.p.a. EXHIBITION Milan, Italy P +39 02 796 420CENTRE (BEC) F +39 02 795 036 info@cosmoprof.it GOREGAON, MUMBAI
cosmoprofindia.com
F +91 22 6172 7273 cosmoprof-india@informa.com
Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok
Sales Office Asia Pacific Informa Markets India Pvt. Ltd Mumbai, India P +91 22 6172 7510
Marketing and Promotion Sales Office Europe, Africa, BolognaFiere Cosmoprof S.p.a. Middle East, The 30 Americas www.exportmagazine.net Milan, Italy BolognaFiere Cosmoprof S.p.a. P +39 02 796 420 Milan, Italy
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok
Organised by
NEW DATES! NEW DATES!
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baralan Embracing Beauty
At the beginning there was a dream. Dreams shape and create the world, but dreams come true if you act. Therefore, in 1962, Baralan began to devote itself with intuition, courage and creativity to its dream of creating high quality products and service in the cosmetic packaging industry. Transferring the essence of the beauty of perfumes, creams, make up, and everything we use daily for our well-being, into the containers that fill our homes and our bags, is at the foundation of Baralan’s philosophy. A perfume without its bottle is just a mixture of substances, a cream without its own jar remains only a semi-solid form as well as make up.
However with Baralan’s packaging each of these products has its own dress that enhances it. A form that contains beauty not in the sense of restriction but in safeguarding its essence. For almost 60 years Baralan has been synonymous of quality and 360° customer service: both in the concept phase up to research and development, and in production up to quality control and logistics. Baralan creates, designs, engineers, manufactures and customizes glass and plastic containers, with related accessories, believing in the value of long-term partnerships with customers and suppliers.
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A daily challenge to present a wide range of high quality products largely available in stock and in various locations that meet the increasingly personalized requests of the cosmetic industry, with the aim of being recognized as a point of reference in Primary Packaging for cosmetics. The renewal within Baralan is continuous, just as each one of us would like to see himself always beautiful and at the same time always different. Baralan’s uniqueness consists in choosing the practicality of the shape and the Made in Italy woven in an essential and functional packaging that always looks to the future without forgetting its roots.
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And it is precisely here that Baralan finds its identity: combining constant innovation with the values of the past. In each new product developed with such care and dedication there is a story to be told, as in each one of us. Baralan preserves the enduring traces of beauty by setting them in the cosmetic packaging for Skincare, Make Up and Fragrance. A jar or bottle apparently simple but always characteristic, which functional solutions for closures and innovative accessories, are some examples of the wide range of Baralan’s products. The products whose functionality, durability, and stability are always well studied and accurate. The shapes and accessories of Baralan, thanks to the search for an elegant style and an aesthetic harmony, allow the personalization of each product which therefore always becomes something truly unique and appealing. Baralan’s products are for daily use: at any time they move from the shelves to the bags, they are opened and closed, but they are not consumed. And precisely because the use is daily and continuous, Baralan’s packaging guarantees the integrity of the product making it intact and easy to use.
Packaging captures the substance of beauty, it frames its fascination and safeguards its essence making it indelible. At the same time, packaging is the guarantee of the brand identity that differentiates it from others. Baralan actively collaborates with companies within the Group specialized in decoration, molding, acid-etching, varnishing, satin finish, screen printing, hot stamping; with the use of vitrified enamels and precious metals such as gold or platinum, also in relief, on transparent and metallic surfaces, using a wide range of colors. At the base of Baralan’s international mission are the continuous investments in research and development and quality, that guarantee the creation of a superior added value, both in terms of products and services offered, with the ultimate aim of providing to its customers a complete experience tailored to their needs. All of this is completed with a quality control system that takes place throughout all the production phases and which guarantees the reliability of all products. Baralan’s Packaging, studied and cured in every detail, involves and excites.
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Excellence, Passion, Integrity and Creativity are the core values of the Group which offers to the market a wide range of standard packaging, and not only, also of custom-made packaging, paying attention to the demands of the market that increasingly looks towards innovation and also to eco-friendly solutions. Baralan in fact has at heart the evolution of the market and the health of our planet, therefore the Group continually invests in research and development, not only focusing on glass, which has always been a recyclable and sustainable material, but also on the use of biopolymers, not linked to the food chain, with the aim of becoming the main materials used in the production process. Baralan thus positions itself in the market as a historic Italian company with an open, flexible and dynamic vision, and with an international presence and a widespread distribution of its products in more than 50 countries. The Group brings Made in Italy to the world, understood as a symbol of beauty, design and impeccable taste combined with an excellent level of quality and service, since always appreciated worldwide and recognized in the packaging developed.
MADE IN ITALY
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events
Cosmoprof WorldWide Bologna LOOKING AT THE FUTURE: a laboratory for the new decade The new dates for the event: September 3-7, 2020
The 2020 Cosmoprof Worldwide Bologna continues to be a unique event and the leading B2B international event for the cosmetic industry. This year, the show will ring over 3,000 companies to Bologna – over 70% from abroad – and more than 265,000 visitors. It keeps on facilitating business opportunities of companies and operators, and consequently the development of the cosmetic market. Despite the change of dates due to the health emergency, with the event now being held from 3 to 7 September 2020, the programme and special initiatives will not undergo substantial changes. Cosmopack and Cosmo | Perfumery & Cosmetics will be the first to open, to encourage meetings between producers and specialists in the supply chain, finished product
companies, buyers and retailers for Perfumery and Cosmetics, Green and Organic, and CosmoPrime. The next day, professional distribution channels of Cosmo | Hair & Nail & Beauty Salon will welcome owners of salons and beauty centres, hairstylists, hairdressers, nail technicians and distributors specialized in these segments. From the international pavilions it really seems that the whole world comes to Bologna: 23 country pavilions will bring small and medium-sized beauty companies to Bologna, revealing 4 - 7 September 3 - 6 September From Friday to Monday / From Thursday to Sunday / traditions: Belgium, their exclusive Da venerdì a lunedì* Da giovedì a domenica* California, China, Brazil, France, Germany, Japan, Greece, Indonesia, Contract & private label Cosmoprime Professional hair Israel, Korea, Latvia, Poland, Romania, manufacturing Machinery & packaging Green & organic Beauty & SPA Ingredients & raw materials Spain, Sweden, Taiwan, Turkey, UK, Cosmetics & toiletries Nailworld USA and, for the first time, Mongolia, the Czech Republic and Russia.
PRELIMINARY MAP 2020 4 - 7 September
3 - 6 September
Contract & private label manufacturing Machinery & packaging Ingredients & raw materials
MICHELINO entrance / ingresso
From Friday to Monday / Da venerdì a lunedì*
From Thursday to Sunday / Da giovedì a domenica*
Cosmoprime
Professional hair
Green & organic
Beauty & SPA
Cosmetics & toiletries
Nailworld
NORD entrance / ingresso 36 28
18 MICHELINO entrance / ingresso
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29E
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olvo Congress enter
29B
30C
30B
30A
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36A
16A
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CALZONI 32A entrance32D / 32 ingresso 33A 31
16A
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22T 33
34
Volvo Congress Center COSTITUZIONE entrance / ingresso
MORO entrance / ingresso
MORO entrance / ingresso
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Please note
* Service Center
Cosmoprof Worldwide press conference in Milan
Vision 2030 The guiding theme of the 2020 show will be the vision of the 2030 cosmetic industry, with Cosmoprof hosting seminars and initiatives providing suggestions and ideas to give shape to Beauty 2030. Cosmoprof 2020 thus becomes a laboratory for sharing experiences and suggestions and discovering the future scenario for operators and companies in the beauty sector in the next ten years. The show will be divided into thematic “Gardens”: The Garden of Innovation offering an overall view of the macro trends that will most likely impact on all aspects related to daily life in the next decade. The Garden of Diversity: CosmoFactory, within CosmoPack, will create here an experimental lab organized in three steps, representing the production, the shopping experience and the testing of a beauty product.
events
The Garden of Colors and Materials will preview the colors and materials of cosmetic products in 2030, with an analysis of the basic elements of the evolution of design and packaging, proposing a path between four different moods. The Garden of Trends will display the products from the first release of CosmoTrends, the report created in collaboration with Beautystreams that offers an exclusive overview of the trends emerging along Cosmoprof’s corridors. The Garden of Fragrances will turn the spotlight on future transformations for the world of fragrances in CosmoPrime.
Sustainability: the key word Sustainability will no longer be a trend at Cosmoprof 2020 but a value of everyday life for consumers, and consequently it must be part of the strategic development of the entire cosmetic industry. Cosmoprof Worldwide Bologna and Sparknews, an agency specialized in green projects for beauty companies, will give visibility to the activities of those exhibitors who are more sensitive to the values of sustainability and the circular economy. Cosmopack International leading companies from the whole supply chain will present the latest production technologies at Cosmopack. CosmoFactory 2020 will be the first stage of a 3-step initiative, dedicated to the needs of the retail channel. The protagonist in 2020 is “Six4all”, a foundation suitable for multiple skin tones, following values such as diversity and multi-ethnicity which are characterizing our society.
Cosmo | Perfumery & Cosmetics and Cosmo! Hair & Nail & Beauty Salon Perfumery and cosmetics companies will be occupying Pavilions 16, 16A, 22, 26, 29B, 19 and 21N, dedicated to the green universe and CosmoPrime in hall 14. The hair sector and the beauty and spa sectors are on display in the Hair & Nail & Beauty Salon.
Business at Cosmoprof Cosmoprof is a consolidated appointment for business thanks to the specific services that have facilitated networking and business. The consolidated Buyer Program will offer two meeting stations with a lounge in CosmoPrime for retailers and buyers in the perfumery and cosmetics channels and a lounge in The Mall for distributors and buyers for professional channels. For the 2020 edition, Cosmoprof MyMatch, to match buyers and exhibitors, will be at the disposal of all buyers who register before the event on the Cosmoprof website.
COSMOPROF WORLDWIDE: RESCHEDULED FOR SEPTEMBER The exhibition will be held from 3 to 7 September After an initial postponement to June, the current gravity of the emergency and severe travel restrictions have made a further postponement of the event necessary. Cosmoprof Worldwide Bologna will not be held from 3 to 7 September, with Cosmopack and Cosmo|Perfumery & Cosmetics from Thursday 3rd to Sunday 6th and Cosmo !Hair Nail & Beauty Salon from Friday 4th to Monday 7th. Enrico Zannini, General Manager of Bologna Fiere Cosmoprof SpA, commenting this decision, said “Today, more than ever we are therefore called to act with responsibility, to protect the investments and production activities of our 3,000 exhibitors and to support the sector. In September, we will work together with beauty companies and operators in the relaunch and development of the industry on a global level.” While Renato Ancorotti, president of Cosmetica Italia, professional Care Association, stated, “Never as at this time, do trade fair and industry need to act together for the appointment which – this is our wish – will represent one of the crucial stages of the recovery for the sector in the postCoronavirus phase. In the near future, Cosmetica Italia will embody even more the values of a key sector for our country and a flagship of Made in Italy. It would be a success to see our companies confirming their presence at this extraordinary September edition of the most important event in the world for the beauty sector.”
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interview
Cosmetica Italia, Italian cosmetics: an excellence to export A discussion with the President of Cosmetica Italia - the personal care association Renato Ancorotti, to outline the values and strengths of a sector which, even in contexts of uncertainty, confirms its commitment to keeping high standards of product quality and safety EXPORT MAGAZINE: What is the value of cosmetics in our everyday life? Renato Ancorotti: As an Association, we are committed to promoting the social value of beauty products. Cosmetics are not something frivolous: they are an essential ally for well-being and personal care. The use of cosmetics is one of the things we do to feel good: they are fundamental daily gestures – each of us uses at least eight cosmetics a day – which accompany us in all the phases of our life. This “skin on skin” relationship with the consumer must be based on correct information that can recognize the high scientific and technological content of cosmetics in terms of safety and quality, as well as the social value of these products.
EM: What are the distinctive characteristics of cosmetics “Made in Italy”? RA: “Made in Italy” is synonymous with quality, creativity and originality: typically Italian good taste that distinguishes our offer on international markets, being able to interpret and respond to the profound changes both in the demand of the consumer and the situation of distribution. One figure above all proves this: over 65% of the make-up consumed in Europe is made by Italian companies. Then there are further elements behind the excellence of our products. I am referring to safety and efficacy which are essential points for the sector. You just have to think that in Europe we have one of the strictest sets of regulations in the world concerning the safety of cosmetic ingredients and products.
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Every product, before it is put on sale, must pass a long procedure and be tested by numerous experts, in order to guarantee maximum protection for consumers’ health. Behind every beauty products in daily use there are years of scientific research and in Italy we are extremely committed to this aspect: the national cosmetic sector invests about the double of the average of the manufacturing industries in research and development (7-8%, against the 3-4% of the other sectors). EM: Export plays a fundamental role for the companies in the Italian cosmetics sector: what impact could Covid-19 have? RA: The Research Centre of Cosmetica Italia has started monitoring the repercussions of the Coronavirus emergency on the economy through weekly flash surveys. For the time being, we are facing a number of possible scenarios which in part will also depend in their economic dimension on the evolution of the epidemic not only in Italy but in the rest of the world. All industrial sectors, including consumer goods such as cosmetics, will definitely have repercussions. For our sector, which exports over 40% of its sales, the international scenario will therefore be fundamental and adequate measures to support Italian industry will be decisive. Cosmetics is an industry which does a lot of good for our country and already in the past, in contexts of uncertainty, it has been able to react positively. We will prove this on this occasion as well.
interview
Fabio Berchi, Cosmetica Italia Board Member in charge of internationalization, outlines some tools and initiatives implemented by the Association to support development abroad of the companies. The situation on the main opportunities, in particular, those which in the current scenario of limited movement allow a contact with potential buyers and partners
EXPORT MAGAZINE: Buy Italian Cosmetics is structured like a fully-fledged search engine that can establish a first “virtual� contact between Italian companies and foreign partners. How does it work? FABIO BERCHI: Buy Italian Cosmetics has the dual objective of promoting Italian-made beauty products abroad and fostering opportunities of contact between the member companies that have included their corporate profile and the international operators of the sector who can enter into direct contact with the company. Started in 2016, this showcase today more than ever, can increase the visibility of the member companies and concretely help them to find new international partners in search of Italian cosmetic excellence, thus fostering the development of the business on foreign markets.
to concentrate on the markets closes to us and, from the standards point of view, more easily accessible ones. The second, on the other hand, has a focus on South-East Asia and through our partner Bonucchi & Associati allows having an office in Singapore with personnel available to work on behalf of Italian companies taking part in the project: monitoring in the stores, delivery of samples and organization of video conferences, contacts with local operators recommended by the Italian companies.
EM: The Covid-19 emergency has caused the rescheduling or cancellation of appointments, as well as a slowdown of activities with some countries. What does Cosmetica Italia suggest its member companies do to continue fostering occasions for business on foreign markets? FB: In response to the potential slowdown of export and the domestic market, the Association has started two paths of internationalization which allow approaching the selected markets without even having to pack a case. The first, in Europe (with a target of Central Europe and Russia), is developed in collaboration with MULTI and is a good proposal
EM: The Beauty Made in Italy US Program, now a foundation of the international activities is not to be forgotten either. FB: This is a programme supported by the Ministry for Economic Development and implemented by ITA, Italian Trade Agency, in collaboration with Cosmetica Italia which has the aim of promoting on the US territory knowledge of Italian cosmetics and offering new business opportunities to Italian companies. In particular, thanks to the US Beauty Desk in New York, we are able to continue operating concretely for the Italian companies that have approached this market, creating, starting from the consumer, a window for bilateral dialogue.
Looking for Italian beauty products? www.cosmeticaitalia.it/buy-excellence/
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C.S:
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Company subject to management and coordination by AGF88 Holding S.r.l.
servicing beauty industry since 1946
A G R O U P C O M PA N Y O F
w w w. a g f 8 8 h o l d i n g . i t EARTH
FRIEND LY
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8 - 9 JULY
2020. PARIS
CROWNE PLAZA COMMITTED BRANDS
THE FUTURE OF BEAUTY MAKE-UP & COLORED COSMETICS HAIR CARE PERSONAL CARE / HYGIENE SKIN CARE CLEAN LABEL TOOLS & DEVICES FRAGRANCES SUPPLEMENTS
GET IN TOUCH WITH US:
hello@wabel.com #OnlyGreatMatches 48 www.exportmagazine.net
BEAUTY AND KINDNESS
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PHair_Leonardo Rizzo as Alter Ego Italy International Creative Director/ Photography_Marco Di Filippo/ Products_Alter Ego Italy
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Hair_Leonardo Rizzo as Alter Ego Italy International Creative Director/ Photography_Marco Di Filippo/ Products_Alter Ego Italy
ALTER EGO ITALY: BEAUTY MEETS KINDNESS A new vision of the brand which represents the perfect synthesis between beauty and kindness Alter Ego Italy merges two important choices for the professional salon: effectiveness and kindness, performance and sustainability. A vision that meets the needs of adult contemporary women who want to be beautiful and sophisticated, and at the same time feel the urgency of a greener lifestyle.
TO US KINDNESS MEANS: To create products that respect the environment, enriched with innovative technologies that reduce water consumption during rinsing and packaged using recycled plastic and FSC certified paper; to be gentle with scalp and hair, thanks to formulas free from sulphates, parabens, petroleumbased products and all nickel, chrome, and cobalt safe and dermatologically tested; to use more natural and active ingredients, which in our treatment lines are present up to 99%.
TO US BEAUTY MEANS: Performing products that are carefully researched and designed to offer impeccable results, while respecting hair and scalp; being mindful of trends, keys to develop the two fashion collections per year; creativity and personality in the possibilities of colours and fashion proposals to ensure that every woman finds something of herself in them and enjoys her best part.
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Two Souls: Fashion and Care Alter Ego Italy proposes to salons a complete portfolio of professional products dedicated to colour, treatment and styling to support Hairstylists in every phase of their creative activity. It is a reliable and cutting-edge brand that blends its innovative technological and highly performing formulas with ingredients and technologies of natural origin, aimed at reaching the highest eco-friendly cosmetic results. Alter Ego Italy products also have two souls: one is #FASHION, all style, movement, shape, creativity, on the bleeding edge and the other is #CARE, made of treatments, rituals, nourishment, protection and shine. This translates into highly performing products and technologies, that at the same time are gentle with the environment, on the hair and on the scalp.
All products are developed with Urban Shield Technology, an organic anti-pollution technology and are tested, during the development phase, by the TRI Princeton, one of the most recognized testing lab center in the world for the Haircare market, where professional technicians and international hairdressers work to prove the results of functionality and effectiveness. OUR FASHION SOUL Top technology, a complete technical range, reliable colour, cosmetic value, long lasting performance, shine. All the ingredients for a stylistic performance worthy of the top standards and international trends. A wide range of technical products for colouring, bleaching and styling to meet all the creativity needs of colourists and hairstylists.
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The richness of the technical offer that gives the opportunity to achieve results with extreme precision, ease and reliability, 100% Made in Italy. OUR CARE SOUL Alter Ego Italy has developed a range of products dedicated to the care and beauty of the scalp, length and ends that meet every client’s need. High performance products that work in synergy according to a “mix&match� concept, thus expanding the salon service possibilities with targeted, specific and personalized rituals. A careful selection of natural ingredients up to 99%, vegan friendly and highly biodegradable formulas. The commitment in the choice of recycled and recyclable packaging, such as the use of 100% recycled PET bottles and the use of FSC certified paper for labels and materials that is sustainable and eco-friendly.
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© 2020 Pe enon Cosmetics S.p.A.
CHARCOAL TONALIZING FOAM CONDITIONER Charcoal Leave-In Mousse Conditioner
Conditioning & Toning
COOL YOUR BLONDE!
WWW.ECHOSLINE.IT
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echosline.official
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copywrite 2020 Pettenon Cosmetics S.p.A.
SHAPE YOUR BEAUTY
Since ancient times Earthy elements mixed with Water has allowed humankind to CREATE SHAPES. With the same ingredients Fanola No More shapes your beauty. Thanks to the patented Technology enriched with natural Clay Fanola introduces THE STYLING MASK, a new product category where the moisturizing and disentangling properties of a mask are combined with those of a styling to get a natural and longer-lasting styling without the use of any further styling product.
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inebrya.official
www.inebrya.it
Š 2020 Pettenon Cosmetics S.p.A.
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CREDITS Hair Stylist: Artistic Team Inebrya - Photo: Filippo Fortis
events
BEAUTY DÜSSELDORF and TOP HAIR – DIE MESSE Düsseldorf will be held from 18 - 20 September 2020
The trade fair duo BEAUTY and TOP HAIR Düsseldorf, which was postponed due to the effects of the Coronavirus Covid-19, will now be held in autumn 2020. BEAUTY DÜSSELDORF, the leading meeting point for cosmetics, nail, foot, wellness & spa, will take place in the halls 9 -13 from Friday, 18 September, to Sunday, 20 September 2020. Held concurrently on two days – Saturday and Sunday,
19 and 20 September 2020, TOP HAIR – DIE MESSE Düsseldorf will be held in halls 15-17 as Europe’s leading event for hairdressers. “We are very happy to have found alternate dates for our trade fairs so quickly. The whole team of Messe Düsseldorf jointly with its co-organisers, partners and exhibitors has put its heart and soul into the preparation of the two trade fairs. Together we will make sure that our exhibition halls in September will turn into emotional experience worlds where people meet who are passionate about cosmetic services and hairstyling and barbering,” says Wolfram N. Diener, Managing Director at Messe Düsseldorf GmbH. All visitors tickets already purchased will, of course, remain valid for the alternate dates. An important signal is given by Düsseldorf’s hospitality industry, by DEHOGA (German Hotel and Restaurant
Association) to be more precise: “We appeal to our members and the industry as a whole to show flexibility when it comes to rebookings by exhibitors and visitors. The Düsseldorf trade fairs such as BEAUTY and TOP HAIR play an extremely important role for the city, the hospitality and food service sectors. It would be counterproductive not to show goodwill in this situation,” as both DEHOGARepresentatives Giuseppe Saitta (Chairman Düsseldorf/District Group Rhein-Kreis Neuss) and Rolf D. Steinert (Düsseldorf/Rhein-Kreis Neuss Hotels and Tourism Group) emphasize.
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• • • • • • •
PERMANENT OXIDATION COLOR OVER 80 SHADES 100% LONG LASTING COVERING FRAGRANCE FREE AMMONIA FREE PPD FREE RESORCIN FREE NATURAL & BIO INGREDIENTS to restore the hair ensuring maximum coverage, shine, softness and color durability.
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25•26•27
OCT 2020 24th EDITION
THE BIGGEST INTERNATIONAL SHOW OF PROFESSIONAL BEAUTY IN LATIN AMERICA
+3,000 + 34,000 sqm.
PROFESSIONAL BEAUTY BRANDS
OF EXHIBITION FLOOR
+80
CLASSES
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EBS 2020 EXPERIENCE SIMULTANEOUS EVENTS MORE INFO: lespinosa@reedexpo.com / nperez@reedexpo.com www.expobeautyshow.com
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Venue
EBS, el logotipo de EBS MAKEUP y el logotipo de Expo Barber Show son marcas registradas de Reed Exhibitions Mexico SA de CV
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BEAUTYISTANBUL A MODERN APPROACH TO EXHIBITIONS! Beautyistanbul 2020 online platform is active! No need to wait until the exhibition, conduct business 24/7 and 365 days and reach buyers from 170 countries in one click!
Unique O2O Online Platform featured 11439 buyers, 3874 products, 9294 pre-arranged meetings and many more business opportunities from January 2019 to October 2019. Enabling buyers and exhibitors to conduct business not only 3 days but 24/7 and 365 days. O2O Platform is active once again, starting from February 1st, 2020. With the increasing number of buyers and exhibitors in reach of one screen away, the O2O Platform will bring even more fruitful business opportunities! By becoming an exhibitor at BEAUTYISTANBUL, you get to access the full list of more than 10.000 registered buyers, view buyer profiles, send direct messages to buyers, pre-arrange on-site meetings and display your products.
You can conduct business with buyers who cannot attend physically to the trade show in Istanbul, therefore get an opportunity you do not get from regular exhibitions. At the 1st edition, many exhibitors of BEAUTYISTANBUL had already made deals and send shipments months before the exhibition. Thanks to the meeting system on the O2O Platform, exhibitors come to the venue with pre-set business meetings and know who to expect without waiting for customers at the booth. VIP HOSTED BUYER PROGRAM OF 754 QUALIFIED BUYERS At the 1st edition of BEAUTYISTANBUL during 2-3-4 October 2019, 754 qualified buyers, distributors, importers, wholesalers and retailers from 120 countries were hosted by providing travel and accommodation expenses. BEAUTYISTANBUL exhibitors exclusively held over 3.000 B2B meetings in 4.000 sqm B2B Area which had the capacity of 350 concurrent meetings. According to feedback received from exhibitors, 1st edition of
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BEAUTYISTANBUL featured the most global and professional exhibition of the year 2019. Having 63% international visitor ratio makes BEAUTYISTANBUL a truly global show with the attendance of professional buyers from South America to Sub-Saharan Africa, Asia-Pacific to CIS region, resembling an unmatched global exposure. BEAUTYISTANBUL 2019 (1st edition) FACTS AND FIGURES: Exhibitors: 313 Total, 168 Local and 145 International Exhibitors from 52 countries. Visitors: 8246 Total, 3026 Local and 5220 International Professional Visitors from 145 countries VIP Hosted Buyers: 754 VIP Hosted Buyers with high purchasing power were hosted by providing travel and accommodation, from 120 countries. The 2nd edition of BEAUTYISTANBUL, the International Exhibition for Cosmetics, Beauty, Hair, Private Label, Home Care, Packaging and Ingredients will be held on 8-9-10 October 2020 in Istanbul, Turkey. Wishing to see you at BEAUTYISTANBUL at ICC-Istanbul Congress Center, Taksim at the heart of Istanbul.
2nd International Exhibition for Cosmetics, Beauty, Hair Private Label, Home Care, Packaging, Ingredients
October 8 - 9 - 10, 2020
ICC - Congress Center, Taksim - Istanbul
w w w.b eaut y-istanbul.com Tel: +90 212 2229060
| 67 +90 533 4843030 | info@beauty-istanbul.com www.exportmagazine.net
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Cosmetics made in Poland have been must-haves for years The excellent condition of Polish cosmetics companies and brands is further evidenced by the sales figures, as well as their high activity at the largest cosmetics industry fairs. A whopping 163 Polish companies participated in Cosmoprof Bologna last year alone! Everyone who had the opportunity to visit the Polish pavilion at the fair was bound to admit that it was indeed impressive. We also expect a similar response in Bologna in 2020. The Polish cosmetics industry is booming. There are now more than 400 cosmetics companies – 100 large and over 300 medium and small ones – in a market which is set to grow, according to Euromonitor, to nearly EUR 5 billion by 2021. Today, Poland is the sixth-largest cosmetics market in Europe and also the fastest-growing one. Both sales on the internal market and outside the EU are increasing faster than ever. Poland’s flagship export products are face and body care cosmetics, hair cosmetics, perfumes, shaving products, male cosmetics and makeup products. Recently, a trend toward ‘natural’ and ‘organic’ cosmetics has emerged as well, and Polish producers are among the top European players in this regard.
Made in Poland – with European-level quality The fundamental issues for all users of cosmetics remain the safety and health quality of the products they choose. These matters are regulated by the provisions of the Regulation of the European Parliament and of the Council (EC) No. 1223/2009 of 30 November 2009. “All cosmetic product ingredients and finished cosmetic products are subject to comprehensive testing, both in terms of toxicology and dermatology. Every cosmetic introduced to the market must be completely safe – as required by the law,” said Dr Anna Oborska – General Director and Vice President of the Board of the Polish Association of the Cosmetics and Detergent Industry, expert at the Polish pavilion
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at Cosmoprof Bologna 2020. In addition, they are regulated by the Polish Act on cosmetic products, which establishes the way in which cosmetic products are handled in legal transactions. What are the key distinguishing features of Polish products? The cosmetics industry draws on the skilful combination of experience and innovation provided by science in a very special way. “The know-how and expertise of the recipe and technology specialists are assets which all cosmetics companies consider priceless. In Poland, more than 30 universities offer cosmetology as a field of study. Together these strong foundations and the ability to track global trends, and respond to them rapidly, form the basis of the Polish cosmetics industry’s success,” said Anna Oborska. Any claims about the cosmetics market being saturated with no room for new businesses would be a far cry from the actual situation. The new companies emerging one after another are the best proof that there are still many niches in this market, and imagination is the only practical boundary to speak of, especially since many of these companies take their first market steps outside the EU completely.
PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS 69 www.exportmagazine.net
THE INTERNATIONAL MANUFACTURERS & DISTRIBUTORS FORUM 2020 11-12 October 2020 • ExCeL London
EXHIBITION | CONFERENCE | GLOBAL NETWORKING
EXPAND YOUR BUSINESS IN THE UK AND WORLDWIDE
For more information and to book visit: www.imflondon.co.uk 70 www.exportmagazine.net
Build relationships with UK and International distributors and manufacturers. The IMF has everything you need to grow your business: u 2 Day International Conference u IMF Delegate & Speaker Lounge u Distributors Networking Reception u Dedicated Matchmaking Service u International Exhibitor Pavilions u VIP Access to Professional Beauty
Questions: lucy@professionalbeauty.co.uk T: +44 (0) 203 841 7371 71 www.exportmagazine.net
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y-fourth edition - XXIV edition - twenty-fou
7 8 9 NOVEMBER 2020
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Sustainable packagings, responsible consumption
THE CAPITALE EVENT FOR LUXURY PACKAGING
MAY 26 - 27, 2020 CARREAU DU TEMPLE - PARIS
75 EXHIBITORS 2,000 PARTICIPANTS 50 SPEAKERS
The future of luxury packaging is being eco-constructed in Paris... J O I N U S !
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Do you stand out? Make the most of your personality and uniqueness with Nouvelle, brand conceived and produced in Italy with a history of over 30 years and distributed in more than 80 countries worldwide. Animated by the culture of design, fashion, with advanced cosmetic research and a strong attitude to the world of art, Nouvelle satisfies the dreams of your customers. More than 15 lines of color, styling and treatment for a fascinating esperiential journey in hair salons or at home. BEAUTYWORLD MIDDLE EAST Dubai 31 May – 2 June COSMOPACK Bologna 11-14 June COSMOPROF WORLDWIDE Bologna 12-15 June
nouvellecolor.com - hsacosmetics.com
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We fulfill Hair & Skin dreams bringing your brand to life
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With over 30 years of expertise in hair color and care, we connect our clients with their dreams, creating beloved and successful hair and skin care brands thanks to pioneering product concepts, formulas, design and full-service partnerships. We are the partners of more than 120 brands living in 90 countries all over the world and we offer a wealth of 1000 formulas Made in Italy. We distribute 4 own brands both in the professional market and retail: Nouvelle, Silky, Eslabondexx and Guudcure. VISIT US AT: BEAUTYWORLD MIDDLE EAST Dubai 31 May - 2 June ¡ COSMOPACK Bologna 11 - 14 June COSMOPROF WORLDWIDE Bologna 12 - 15 June
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READY TO MEET HOME CARE, BEAUTY &
PERSONAL CARE BUYERS? BEAUTY & PERSONAL CARE
28 - 29 OCTOBER 2020. PARIS
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2020 June 18|19
PARIS
Carrousel du Louvre MakeUp in Paris is the exclusive BtoB event with global make-up and skincare offers from ingredients, formulation, design, packaging, accessories to full service suppliers.
makeup-in-paris.com @MakeUpinWorld MakeUp in
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11th Edition of MakeUp in Paris: the hybrida makeup in the spotlight! Skin care and hybrid makeup care: a flagship theme of the show
A trend straight from Asia that is not to be missed! Hybrid makeup has become THE most demanded product by consumers, who want to go for multi-tasking products and no longer wish to choose between beauty and skincare. This new improved makeup with benefits and textures similar to skin care products, perfectly answers the new consumer demands. Indeed, with Millennials and Gen-Z who are ultra-aware of their impact on the planet but who also want to save time by lightening their beauty routine, brands have to think benefits more than products!
MakeUp in Paris 2020 will not escape this turning point in the industry and is making hybrid makeup the flagship trend of the show through dedicated conferences and new
Product-oriented coaching sessions for brands by experts Orchastrated by 3 super-qualified trend agencies, personalized coaching sessions will be open to all visitors during the two days of the show. At the disposal of the brands and at the service of
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animations exclusively designed to help brands make the most of this movement and reach increasingly demanding and uncompromising consumers!
the Indie Brands, each agency will animate an area dedicated to eyes, lips or skin. Each session will be an opportunity to benefit from expertise in formulation, packaging and trends, to see the market hits up close and to learn about the best ways to reach makeup and skincare users.
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Innovations... more innovations! In 2019, 173 exhibitors submitted 366 products to the Innovation Tree Awards jury! And 129 products were selected and presented during the 5 MakeUp in shows. This year, the numbers were never this high with 151 products presented by 62 exhibitors for MakeUp in LosAngeles only! The Innovation Tree, the key installation of the show, highlights the best of the exhibitors’ innovations in terms of ingredients, textures and formulas. The selected innovations embody the latest market trends so much that more and more manufacturers are marking the date of the show as a deadline for presenting their new products. MakeUp in Paris will again this year be the exclusive product launch platform for the exhibitors. As for the Millennials, they are not forgotten as they are invited to test and evaluate the products selected for the Innovation Tree in order to reward their 3 FavorITe Millennials! The Indie beauty brands as special guests In the beauty world, the rules are reinvented every second and consumers are more and more interested by young, dynamic and innovative brands that share the same values and ideas. These “Indie” brands have quickly become important players in the beauty industry, thanks to social networks.
An unmissable conference program After a successful start in Los Angeles with nearly 2000 participants at the two-day conference program, MakeUp in Paris is set to be as amazing as LA! In Los Angeles, the conference about the Clean Beauty movement broke all records with more than 260 participants and half of the audience standing up! Enough to set the tone for the conferences at MakeUp in Paris.
The particularity of these brands lies in their ability to follow trends almost in real time and to offer THE products requested by users. Seen as more agile, authentic, transparent, collaborative and personal, they inspire and aspire to gain
The conferences have become a big part of the life of the MakeUp in show as they bring rich and awaited content to the participants. Thanks to accurate benchmark and a strong worldwide network, all the key subjects of the Beauty market are tackled during the conferences of the shows! Trends, information about the market, new ideas, sustainability, millenials, formulation, packaging, success stories, brands… but above all everything about skincare and hybrid makeup.
more market shares by responding to needs that were until now not satisfied enough. And to help them find future partners that will be able to follow their pace and meet their different needs, especially in terms of quantity, MakeUp in Paris will provide support to these new brands before and during the show: dedicated coaching, matchmaking with suppliers, conferences... Everything they need to expand their reach! This year, more than 160 of the most prestigious names in the formulation, packaging, accessories and pigment industries will gather at the Carrousel du Louvre on June 18 and 19. Always attentive to the market and its evolutions, this edition of MakeUp in Paris will present all the “musts” in terms of innovations, trends and expertise for make-up and skin care professionals.
Registrations will be open very soon on the website: www.makeup-in-paris.com 89 www.exportmagazine.net
OCTOBER 12 & 13, 2020 THE BREWERY – LONDON The new Beauty Era | Better for the people and the planet
The very first and unique Clean Beauty trade show! www.cleanbeautyinlondon.com @CleanBeautyinLondon in
@cleanbeautyin_london
@CleanBeauty_inL
@CleanBeautyinLondon
To visit: alice.rolain@infopro-digital.com To exhibit: kenza.kayouh@infopro-digital.com 90 www.exportmagazine.net
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PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS 91 www.exportmagazine.net
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DISCOVER THE INNOVATIVE TECHNOLOGY OF PARLUX ALYON® and of the new MagicSense® diffuser PARLUX ALYON® is the new landmark in the professional hairdryer industry PARLUX ALYON® is the result of over 40 years’ experience in the sector of professional hairdryers. The new version of PARLUX ALYON® has been designed to offer hairdressers top performances, lightweight, durability and manageability without limiting in any way the hair stylist’s creativity. Parlux has always thought hairdryers should help professionals to express their qualities without slowing down their job with invasive or inhibiting features. Design and Color Scheme are crucial aspects in the development of a hairdryer. They have to communicate wellbeing and happiness in the hairdresser’s salon. The new PARLUX ALYON®, a name that evokes strength, is a concentrate of technology and innovation in every detail. NEW PROFESSIONAL K-ADVANCE PLUS® MOTOR The new K-Advance Plus® motor designed for an intensive use of 3000 hours, delivers an airflow rate of 84 m3/h and has been studied to offer superior professional performances. It provides power at the highest levels for continuous and extended use in stressful work environments without having any power loss. NEW HEATING ELEMENT New variable geometry heating element with the ideal power of 2,250 Watts, optimization of the heating areas for an even more uniform delivered temperature.
“AIR IONIZER TECH” - THE IONIC TECHNOLOGY Indispensable for the hairdresser, the “AIR IONIZER TECH” system has been sized to optimize the emission of negative ions. It eliminates static electricity, makes the hair softer and shinier while cutting down drying time.
“SOFT” SWITCHES Several tests performed in the best hair salons, have helped Parlux designers to create ergonomic soft switches for greater comfort of use of hairstylists.
HFS – “HAIR FREE SYSTEM” PATENT PENDING This innovative device is incorporated in the intake filter of the hairdryer. It retains hair, keeps the hairdryer clean and preserves its efficiency throughout the time.
NEW CABLE HOLDER The new built-in cable holder is perfect to protect the cable itself.
ANTI-HEATING FRONT BODY The special anti-heating front body features triple insulation and air chamber which leave the front body of the hairdryer cold for a better comfort and freedom of use. ERGONOMIC, BALANCED AND VERY LIGHT The handle of this hairdryer has been redesigned, the balance of the appliance optimized and components have been made lighter. Blow- drying has thus become more comfortable and healthier for hairdressers.
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ECO-FRIENDLY PHYLOSOPHY Parlux Eco-Friendly Philosophy features recyclable raw materials and packaging, low level noise pollution, no harmful emission and super-fast drying for energy saving. TECHNOLOGICAL DESIGN The prism-shaped innovative technological design adds a touch of individuality to PARLUX ALYON® making it perfectly suitable to the modern style of most prestigious hair salons.
# W E A R E PA R LU X
PA R LU X . I T
The NEW MagicSense diffusor ®
combined with the Parlux ALYON hairdryer, is the ne plus ultra for perfect hairstyling and natural curling ®
SPECIAL DIFFUSER
• • • • • •
Professional K-ADVANCE PLUS ® motor Duration: 3000 hours Ideal power 2.250 Watt Air flow rate: 84 m 3 / h “Air Ionizer Tech” technology HFS - Hair Free System device
• • • •
Bigger size, ideal for faster drying 15 “finger-tip effect” of new design Universal, suitable for all Parlux hairdryers* DFO - Dynamic Flow Optimizer system which betters the flow of air and does not mess up hair while styling
* suitable for all Parlux hairdryers excluding Parlux 3500 and Parlux 385
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NEW COLOR 2020 Blue is the new color added to the trendy color range of PARLUX ALYON®. The color palette includes 9 colors: yellow, pink, coral, turquoise, jade, midnight blue, bronze, matt graphite and matt black. PACKAGING The brand new packaging has been designed to promote visibility of the hairdryer in any outlet. PACKAGING CONTENT PARLUX ALYON® is available in two versions: all the hairdryers are sold with two nozzles while the new midnight blue PARLUX ALYON® version is available in a special packaging that also includes the brand new MagicSense Diffuser. ACCESSORIES The diffusers designed for PARLUX ALYON® are Alyon Diffuser and the innovative MagicSense diffuser. In addition, PARLUX ALYON® can also be equipped with Melody Silencer. All accessories are sold separately. TECHNICAL FEATURES New Professional K-ADVANCE PLUS® Motor Longer Lifespan: 3,000 Hours – Air Flow: 84 M3/H New Variable Geometry Element Ideal Power: 2,250 Watt “Air Ionizer Tech”- Ionic Technology “Anti-Heating” Front Body HFS – “Hair Free System” Patent Pending Very Light, Balanced And Ergonomic Cold Air Button ( Micro-Switch) New Built-In Cable Holder 3-Metre-Long Sturdy Cable 2 “Soft” Switches For Better Comfort Of Use 2 Speeds 4 Temperature Settings Eco-Friendly Available in 9 colors: yellow, pink, coral, turquoise, jade, midnight blue, bronze, matt graphite and matt black MagicSense Diffuser included in the packaging with Parlux Alyon® Midnight Blue (packaging including Alyon + Diffuser)
MAGICSENSE® THE NEW PARLUX HAIR DIFFUSER MagicSense® is the new innovative diffuser attachment that revolutionizes curly blow-dry and provides a natural effect without causing your curls to fall apart or look fuzzy. The pioneering diffuser MagicSense® incorporates all the features necessary to obtain perfect results for a natural curly blow-dry. INNOVATIVE DESIGN – COMFORT OF USE Its ideal size and air hole distribution have been designed to make hairdressers’ job easier. The perfect combination between temperature and airflow allows faster natural blow dry, drying hair roots without damaging ends while drastically reducing the amount of frizz that hair can have. The revolutionary outer bowl is equipped with a heat-resistant system that allows improved comfort of use for hairdressers who can easily handle the diffuser without getting burnt. In addition, the 15 special fingers gently massage while providing a pleasant stimulating feeling on the scalp of the client.
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QUICK AND SAFE ATTACHMENT The revolutionary diffuser MagicSense® is equipped with a quick attachment specially designed for Parlux ALYON® and Parlux ADVANCE®. The special universal adaptor allows MagicSense® to be used on the rest of Parlux professional hairdryers available in the catalogue (except Parlux 3500 and Parlux 385). DFO SYSTEM - DYNAMIC FLOW OPTIMIZER (PATENT PENDING) The revolutionary diffuser attachment MagicSense® features the DFO system – Dynamic Flow Optimizer (Patent Pending) which, by combining the airflow with the right temperature, allows perfect hairdos and natural bounces and curls cutting drying time without messing your hair up.
Hair: Cyril Bazin & Sarah Guimond - Makeup: Morgane Hilgers - Photo: Julien Thorn. * L’événement international coiffure et beauté.
Presents
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12,* 13 & 14 SEPT 20
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Hair: Hooker & Young Art Team Photography: Michael Young
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UK COSMETIC INDUSTrY WRAPS UP WARM AGAINST THE BREXIT CHILL VALÉRIE KAMINOV – BIOGRAPHY Valérie Kaminov is Founder and Managing Director of the highly successful International Luxury Brand Consultancy based in London. For over 20 years Valérie has been at the forefront of the global cosmetics industry and has worked with a vast array of luxury, premium and niche beauty brands and fragrances. Her extensive expertise, commercial acumen and practical experience are much sought after by both iconic global brands and newly emerging talents. Valérie’s wealth of knowledge in international growth strategies and business development is combined with an inspirational and forward-thinking approach. Through her exceptional insight and understanding of the industry Valérie has helped brands amplify their market reach on an international scale, elevate their brand presence and improve their performance. To her clients, she is more than a consultant, she is a trusted asset, advisor, partner and brand guardian. Valérie ’s expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth is particularly highly valued by Private Equity Funds, multi-national organizations and financial investors. Her advanced qualifications and her proficiency in corporate governance have made her a much-desired Board Advisor and Non-Executive Director to well-established companies and pioneering Indie brands. Valérie is also dedicated to passing her knowledge along through a range of conferences and events. She has been a guest speaker at the non-profit organization CEW’ Mentoring Services where leading executives offer guidance and professional development support. As the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organizes this influential conference in Europe; it has become a key global gathering for manufacturers, brand owners and distributors to come together to discuss the opportunities and challenges facing the industry and their businesses.
Photo by Thom Holmes on Unsplash
The UK Cosmetic Industry needs to wrap up warm since Brexit has blown in on the 31st January 2020. Even if we find ourselves languishing in an Indian summer ‘Withdrawal Agreement’, it would be prudent to gear up as change is now coming. UK Trade in Global Markets* The UK is a vibrant and innovative cosmetics producer with many companies acting as distributors across the EU for principals outside the UK. Exports continued to show strength at £3,940.1 million, an increase of 9.4% in 2016. However, imports grew at 11.1% over 2016 to £4,278 million, leaving the UK as a net importer from both the EU and non-EU regions.
CTPA Annual Report 2017
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The EU remained the UK’s most important trading region with exports of 65.7% of worldwide trade; the main EU markets being the Irish Republic, Germany, Belgium, France, Netherlands, Spain, Poland and Italy. Imports from the EU made up 66.8% of worldwide trade; the main markets again showing as France, Germany, Poland, Italy, Belgium, Spain, the Netherlands and the Irish Republic respectively. Non-EU markets show the USA and UAE as in the top 10 of all exports worldwide and the USA and China in the top 10 of all imports from worldwide markets. * All data sourced from www.uktradeinfo.com under the relevant commodity codes of 33 and 34 for finished cosmetic products.
Cosmetic Europe Personal Care Association Valued at €78.6 billion at retail sales prices in 2018, the European cosmetics and personal care market is the largest in the world. The largest national markets for cosmetics and personal care products within Europe are Germany (€13.8 billion), France (€11.4 billion), the UK (€10.9 billion), Italy (€10.1 billion) and Spain (€7 billion).
Socio-economic contribution of the European cosmetic industry SMEs and big companies are key drivers of innovation and economic growth in the industry. A large proportion of Europe’s 500 million consumers use cosmetic and personal care products. Be they antiperspirants, fragrances, makeup and shampoos, soaps, sunscreens and toothpastes, cosmetics play an essential role in all stages of life.
Infographic and data part of “Socio-economic Contribution of The European cosmetic industry” Report prepared for Cosmetic Europe by Risk & Policy Analysts Ltd (RPA) June 2016
The cosmetics industry makes a significant social and economic contribution to the European economy. The European cosmetics market is valued at 77 billion Euros, making Europe the largest market for cosmetic products in the world. Trade is a critical component, with trade in cosmetic products and ingredients exceeding 33 billion Euros. 17.2 billion Euros’ worth of cosmetic products are exported from Europe. Exports are particularly important in countries strongly affected by the Euro crisis, where the cosmetics sector is helping to secure national economic recovery. The strength of the entrepreneurial cosmetics industry lies in the mix of both big and small companies. There are 4,605 SMEs in Europe and the number is growing. 99 www.exportmagazine.net
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Are we at the cliff edge of Brexit? Preparing for the withdrawal is not just a matter for EU and national authorities but also for private parties. The goings-on in Parliament have not made it easy for businesses or individuals to understand where we may end up. However, notifications from Gov.uk and HMRC are asking us to prepare. Cosmetic retailers and other industry service providers are recommending suppliers who export to the EU to visit Gov.uk prepare-export-from-uk-after a-no-deal Brexit. The Cosmetic Toiletries and Perfumery Association strongly advises, “The cosmetics industry needs to prepare for the UK leaving the EU at the end of January 2020 without an implementation period or a deal being agreed. This is especially important for companies selling products into the EU (including Eire) and the UK.” Dr Emma Meredith, Director-General of the CTPA says: “While CTPA has been working to promote regulatory alignment with the strict EU cosmetics safety laws, as the EU is the UK’s main trading partner for cosmetics, we have been urging the cosmetics industry to prepare for the possibility of the UK leaving the EU without a deal. Companies need to review their supply chains as a matter of urgency to ensure that products to market are not unduly held up. ‘No deal’ scenario contingency planning is available on the CTPA public website, including links to the UK Government’s ‘no deal’ notices to business.” The Cosmetic, Perfumery and Toiletry Association has been leading the way in supporting the UK Cosmetic Industry and has compiled detailed booklets, online resources and webinars in preparation for Brexit, and has also lobbied Government. Dr Chris Flower - Director-General - and Olivia Santoni – Head of Regulatory & International Services - shared a live webinar in July 2017 - The Implications of the UK Leaving the European Union from the Perspective of the Cosmetics Industry. The following June of 2018 CTPA published a document “Getting the best from our future relationship with EU” Below were the two possible scenarios: 1) ‘No deal’ scenario or 2) 'Withdrawal agreement’ No Deal
Withdrawal Agreement
UK leaving the EU on EXIT Day
UK leaving the EU on EXIT Day
No Transition Period
Transition period until 31st December 2020
WTO Tariffs apply*
Status Quo for Trade;
EU law ceases to apply from day 1 of EXIT UK law to apply from day 1 of EXIT
- World Trade Organization tariffs apply at the end of the transition period unless a Free Trade Agreement is in place - EU law will continue to apply until the end of the transition period - UK law will come into place at the end of the transition period
Table from CTPA “ BREXIT - ‘No Deal’ Contingency Planning” - CTPA April 2019
Cosmetic Regulations - contingency for ‘No Deal’ EU • EU Responsible Persons ** • EU Product Information File • EU Cosmetic Product Notification Portal • Labelling requirements as per Article 19 of Reg (EC) No 1223/2009 • Cosmetovigilance • Distributors obligations • Ingredients Annexes*
UK • UK Responsible Persons ** • UK Product Information File • UK Cosmetic Product Notification Portal • Labelling requirements as per Article 19 of Reg (EC) No 1223/2009 • Cosmetovigilance • Distributors obligations • Ingredients Annexe*
Key Challenges that will need to be overcome 1. Market Surveillance and Administrative Cooperation. 2. Responsible Person(s), will be required to have RP in the UK and One RP located in an EU-27 Member state. Article 4 (1) “Only cosmetic products for which a legal or natural person is designated within the Community as ‘responsible person’ shall be placed on the market.” 100 www.exportmagazine.net
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3. Roles and Responsibilities - regards to Cross Border Distributors. a. Who manages the Responsible Person Status? b. Who manages and regularly updates the Product Information File? c. Who maintains secure access of intellectual property? d. Who is overseeing and project managing notifications between EU & UK? e. The product label needs to have both Responsible Person(s) and language appropriate for market selling in. Who will be responsible for the liability of the product? 4. Product Information File is required to comply with Recital 17 “For the purpose of effective market surveillance, a product information file should be made readily accessible, at one single address within the Community, to the competent authority of the Member State where the file is located” Duplication is clearly evident from the above model and will certainly bring additional risk and cost: • Additional cost for SMEs and greater responsibility for distributors which will likely require more resources to manage. • Intellectual property and confidentiality at risk due to the duplication of the PIF file. • Maintenance of the PIF which is a live document and requires regular updates from the Responsible Person who is required to maintain records based on marketing feedback. • Enforcement: potential increase of number of PIFs in the UK. More resources (staff and time needed). • Loss of EU intelligence and support in post marketing surveillance. European Commission Director-General for Internal Market, Industry, Entrepreneurship and SMEs - Brussels 18th July 2019 REVI - replaces the notice dated 29th November 2018. WITHDRAWAL of THE UNITED KINGDOM and EU RULES IN THE FIELD OF COSMETIC PRODUCTS.
How are cosmetic companies addressing the issue? Jean-Paul Agon, chief executive and chairman of L’Oréal, has launched ‘Project Brexit’, a twin-tracked contingency to stockpile enough lipstick and mascara in its UK warehouse. Agon told analysts in July that the UK market was “not in great shape”, with tourist spending down versus the year before on high-end products, and due to more muted consumer sentiment which he attributed to Brexit. If the UK plunges into a Brexit-induced recession, the boss of the world’s largest cosmetics company has ensured that Brits will still look good. He has also brokered a deal with HM Revenue & Customs to fast-track “essential” make-up through Britain’s ports.” Reported Financial Times By Rupert Steiner September 16, 2019, 1:01 am GMT | Image Credit: Jean Paul Agon
Antonia Burrell, founder of Antonia Burrell Holistic Skincare, spoke at a seminar held at the Guardian offices in January 2018 entitled How can small business prepare for Brexit? “Forward-planning and financial knowledge are vital,” Burrell told delegates, as was a “nimble mindset”. She added: “You have got to have the discipline to plan and plan for about a year. You have to know your numbers. If you don’t know your numbers, you don’t understand your business, because you can’t project accurately. It’s about having that discipline every single week – look at your numbers, look at your sales … understand how that is affecting your bottom line.” For Burrell, ensuring you weather the storm that is Brexit is all about preparing for the future. And that would apply even without the looming spectre of leaving the European Union. “Even if Brexit wasn’t a threat, we should be doing these things anyway if we’re going to succeed,” she insisted. She summed it up with the same warning given by Benjamin Franklin: “Fail to prepare, you prepare to fail.” The experts spoke at the solving the solvable seminar, held at Guardian offices, on Tuesday 23rd January 2018.
E-commerce Cosmetic E-commerce Retailers such as Amazon, Feelunique and The Hut group have supplied consumers with cosmetics from the UK and Europe thanks to the “free circulation of goods” between the UK and Europe. If a “No deal’ Brexit occurs on the 31st October 2019, this would cease. Amazon and others have communicated with their suppliers to prepare for worst case ‘No deal’ Brexit and suppliers who regularly have customers in Europe have been asked to send stock to EU fulfilment centres. Amazon told the BBC the guidance was designed to ensure sellers plan and prepare for all scenarios, including the risk of border disruption. The company said it also included a copy of the UK government's partnership pack in the communication to the UK seller, advising how firms should prepare for no-deal scenarios. In 2017, UK sellers exported around £2.3bn of goods via Amazon globally. BBC NEWS Online Northern Ireland 18th January 2019
For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets such as United Kingdom, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk.
events
BEAUTYWORLD MIDDLE EAST DUBAI BECOMES THE REGIONAL BEAUTY CAPITAL Rosy prospects for the Middle East market will be reflected at the UAE show
to be three men for every woman in the country and like their female compatriots, men in the Middle East are increasingly concerned about the way they look, which is proving to be a boon for the grooming market in the region. The male grooming segment is slated to grow to US$166 billion by 2022 according to Allied Market Research. It will also come into sharp focus at Beautyworld Middle East through its Battle of the Barbers competition, which The 25th Beautyworld Middle East will be held in Dubai, United Arab Emirates, from August 17th to 19th at Dubai World Trade Centre (DWTC). With the Middle Eastern beauty market predicted to grow by 6.4% (CAGR) by 2025, many organizations look to use Beautyworld Middle East, the region’s largest international beauty and wellness trade fair, as the foundation for new-tomarket products. Six product segments – Cosmetics & Haircare, Hair, Nails & Salon Supplies; Machinery, Packaging & Raw Materials; Fragrance Compounds and Finished Fragrance; personal Care & Hygiene; and Natural & Organic - will host more than 1800 exhibitors over the three days of the event. The market forces influencing the estimated US$ 32.2 billion growth include a high level of disposable income, demand for ethical products and the rise of social media marketing. According to The Middle East Cosmetics Market Outlook 2025, the Kingdom of Saudi Arabia and the UAE are the two largest markets for the region, predicted to grow by 12 and 5.8% respectively. Beautyworld Middle East will also highlight the growth of male cosmetics in the region. In the UAE, there are estimated
is co-organized with the British barbers’ Association. By shining a spotlight on the art of barbering top professionals from across the country will be invited to compete for two titles, ‘UAE’s Bets Barber’ and ‘UAE’s Bets Shave’ titles. Another highlight in this year’s show will be Quintessence: a dedicated area showcasing niche perfumes, proving the region’s knowledge leadership positioning in the global beauty and fragrance fields. In addition to an annual awards show, competitions and live demonstrations on stage, visitors can expect exciting new product launches across male and female cosmetics & skincare, personal care & hygiene, hair, nails & salon supplies; fragrance; machinery, packaging, raw materials & contract manufacturing; as well as natural and organic beauty products.
Important Announcement: Beautyworld Middle East Postponed The 25th edition, which was scheduled to take place from 31 May – 2 June, will now take place from 17 – 19 August 2020 at the Dubai World Trade Centre. The postponement comes amid ongoing international uncertainty around the Covid-19 pandemic which is sweeping the world, with global governments fighting to contain the virus’ spread. Exhibitors, associations, and visitors have expressed their concerns to us, in particular around travel restrictions that would limit the ability of many stakeholders to attend the show in May. We’re also conscious of our duty of care, and reiterate that the safety and well-being of exhibitors and visitors is the highest priority as we navigate these challenging times. We’re carefully watching and taking the advice of the relevant local and global authorities and assure you that all appropriate health and safety measures will be in place when Beautyworld Middle East opens later in the year. The show this year will be notable for being one of the most comprehensive in its 25 years’ of existence in terms of value-added features. The brand new Beautyworld Middle East Awards will spearhead the list of special events in 2020, while Front Row, the Beauty Business Conference, Quintessence, and Nail It! will all return. As passionate advocates for the social and economic benefits of meeting face to face at events, we’re committed to staging yet another successful show in August.
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THIS SHOW WILL
OPEN FOR BUSINESS
The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East
17 – 19 August, 2020 Dubai, United Arab Emirates
Secure your space now!
Tel: +971 4 389 45 00 beautyworld@uae.messefrankfurt.com www.beautyworldME.com 103 www.exportmagazine.net
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Nazih
The Beauty Pioneer Nazih, the beauty pioneer, celebrates its 200th showroom opening in Dubai Oasis Mall on 8th March 2020. Amidst the revolutionary brands, Nazih served the beauty industry since 1975 with products ranging from the simplest hair pin to the most innovative items including hair, electrical, skin, nail, furniture, spa equipment, as well as medical products.
A
s a pioneer in the Middle East region in various business sectors, Nazih Group was founded in 1975 and is present in 21 countries across the MENA (Middle East and North Africa) region in addition to Europe & Canada. Nazih products are proudly present in its 200 retail showrooms, at every household, pharmacy, hypermarket, and can be found in all men and womens’ spas and salons across the region. Nazih Group has its head quarter in UAE and employs more than 4000 employees. Our customers and business partners trust our group for the quality of products and services we offer in various industries including Manufacturing, Marketing &
Distribution of Cosmetics Products (Professional & Retail), Paramedical Products, FMCG, Hospitality, as well as Personal & Professional Care. Nazih Group is the market leader in the marketing and distribution of professional beauty products, services and equipment to end users, salons, beauty parlors, spas and fitness centers. Nazih is the distributor of more than 200 highly reputed international brands. The operations of this company are spread over in prime areas of all major cities and key malls in the Middle East. The company has distinguished itself as a unique marketer and Total Quality Service Provider for Beauty, Health & Hygiene Products and Equipment.
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NAZIH HAMAD Founder & Managing Director
SERVING THE
BEAUTY INDUSTRY SINCE 1975
Nazih Education Center At Nazih Education Center, we provide high end technical education for beauty professionals while increasing awareness about our brands to support our partner’s plans in growing their business in the region. The Education Center provides full professional services and best practices to its customers. Its goal is to establish a coherent beauty industry system while leading beauty professionals in ensuring that our products are being used effectively and in a safe manner. We believe that continuous learning and development will create confident beauty professionals equipped with exceptional skills and a clear understanding of how they can best serve the beauty community.
NAZIH SERVICE CENTER The complete solution at your reach. You can always count on Nazih Service Center to offer you the best in class Service and Support. An elite group of Authorized Service Centers are ready to offer quick and reliable maintenance and repairs for your valuable equipment. Nazih Service Center provides prompt support using only trained and qualified technicians to meet the needs of our customers. All facilities maintain and utilize an extensive inventory of OEM parts, to ensure fast turnaround at unbeatable quality of work. Nazih Service Center requires all service personnel to attend trainings on a regular basis to ensure all of your products will be thoroughly tested for safe and proper operational performance using the best and newest mechanisms before they are returned to you. The service center is an extension of Nazih Group and offers the following:
BEAUTY PROFESSIONAL MARKETING & DISTRIBUTION Beauty Professional is the flagship of Nazih Group and is in operation since 1975 in the Middle East region. This group’s division supplies salons, beauty parlors and wellness spas located in prime cities and key malls in the Middle East including Nazih Gents Salons and Beauty & SPA Centers.
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• Monitored Quality and Timely Workmanship. • Extensive Inventory of OEM. Replacement Spare Parts. • Factory Trained Product Specialists. • OEM approved Testing Instruments. • Knowledgeable Technical Assistance. • Services at your Doorstep – Mobile Service VANs. • World Class State of the Art Workshops to Cater Product Special Care. • Quick Service Reception – Sales and Service.
RETAIL MARKETING & DISTRIBUTION The retail business unit of the group continuously works on expanding its operations to have retail presence in all of the countries it operates within. Our retail division offers the following product lines: • Makeup Cosmetics • Cosmetics Application Tools • Disinfectants and Sanitizers • Non-medical Equipment • Disposables for sanitation • Personal Care products
Website: www.nazih.com/retail
FMCG Marketing & Distribution This unit is in operation since 1990 and markets its non-medical products and equipment to Pharmacies (drugstores), as well as to large and medium consumer stores and chains. This business unit has dedicated country and regional managers committed to looking after each brand’s marketing strategy. Our head office handles setting targets, market research and analysis. Nazih group’s sales force is focused on the following three different sectors of the consumer and pharmacy markets in the Middle East: • Chain supermarkets, hypermarkets and large supermarkets. • Large groceries, specialty boutiques and kiosks in large malls.
OUR CODE OF CONDUCT Nazih Group’s vision is to develop sustainable growth by ensuring that each of its business units provides a step ahead of competition in the quality of product and services. Nazih Group’s Code of Conduct is aimed at supporting its vision while helping with the development of the countries and communities it operates within. This is achieved by investing in creating a pool of highly skilled employees, who abide by the laws of each country.
STRATEGIC PRIORITIES The success of Nazih Group is attributed to the relentless efforts of its teams to maintain consistent growth. The success of our business units is attributed to the strategies which are constantly being adapted to the inevitable changes in the business environment with a focus on retaining the following three principles: • Sustainable Growth • Customer Satisfaction • Business Innovation
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PARTNER RESEARCH
ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Biocosm’Ethics I-36050 Cartigliano (VI) - V.le A. De Gasperi, 16 tel. +39/0424-827347 www.nevitaly.com - e-mail: info@biocosmethics.it Brelil S.p.A. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com
DXT!NCT - 52 Zone s.r.l. Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM S.p.A. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH S.p.A. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI S.p.A. - Aloedermal Via delle Industrie 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI S.p.A. Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523
CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu
Farmaceutici Dott. Ciccarelli S.p.A. Via Clemente Prudenzio, 13 I-20138 Milano Tel. +39/02-58721 – fax +39/02-58072358 www.ciccarelli.it - maurizio.bignotti@ciccarelli.it
CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it
FARMAGAN S.p.A. Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com
Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni
FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com
CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cosm.o s.r.l. Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL S.p.A. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it
Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com
HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano HSA Group S.p.A. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi INDUPLAST S.p.A. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it
Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com PARLUX S.p.A. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro - I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri
Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi
PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com
In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni
Pettenon Cosmetics S.p.A. – Agf88 Holding Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it
INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www.internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l. Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com KEPRO S.p.A. Via Chiese, 13 - I-2015 Desenzano (BS) tel. + 39/030-9150555 www.kepro.it - e-mail: export@kepro.it LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it LANDOLL MILANO s.r.l. Via Soncino 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli
Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it Private Cosméticos Rua Natale Capelatto, 130 - Vila Pagano Valinhos - SP - Brazil 13277230 te. +55 19 99678-8518 contact@privatecosmeticos.com.br www. privatecosmeticos.com.br PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - puntidivista@puntidivista.it Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA S.p.A. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com
MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri
RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com
MAXIMA COSMETICS s.r.l. Via Staffali, 7 I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com
Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou
MAXXelle Via Emilio Betti 2 I-62020 Belforte del Chienti (MC) tel. +39 0733 904373 - fax. +39 0733 903464 info@maxxelle.com - www.maxxelle.com
SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it
MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli
SPAZZOLIFICIO PIAVE S.p.A. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo
GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it
MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com
G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro
NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au
TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr
HACO GmbH & Co. KG Fasanerstr. 42 - D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin
NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it
TURATI Idrofilo S.p.A. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it info@cottonplus.it
ONETECH s.r.l. Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859
Vagheggi S.p.A. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com
Dima Cosmetics s.r.l. Via Annibali 31/L I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com
HARBOR S.p.A. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax +39/051-796479 www.harboritalia.it - export@harboritalia.it
Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com
HBS s.r.l. Via Padre Antonio Casamassa, 87 - I-00119 Roma tel. +39/06.5652045/6 - fax +3/ 06.5652150 www.jalyd.com - pzarrella@hbssrl.com
OYSTER COSMETICS S.p.A. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it
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TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36
WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org
CTL is a fully independent italian operation, specializing in the manufacturing of professional haircare products since over forty years. CTL, the color factory, aims to be the ideal partner for the study, development and production of hair coloring solutions for private label. The laboratory is the beating heart of the company. CTL is able to control all phases in the production cycle, from formulation to choice of materials, from graphics to packaging, from manufacturing to delivery of the finished product, guaranteeing maximum safety, as well as extremely high quality standards in all stages of production. 110 www.exportmagazine.net
PROFESSIONAL PROFESSIONAL HAIRCARE PRODUCTS HAIRCARE PRODUCTS MANUFACTURING MANUFACTURING IDEA
RAW MATERIALS RESEARCH AND DEVELOPMENT
IDEA
PACK SELECTION
QUALITY CONTROL
RAW MATERIALS RESEARCH AND DEVELOPMENT
TECHNICAL & REGULATION REQUIREMENTS
MARKETING PRODUCTION & ASSISTANCE BRAND, DELIVERY STYLE & DESIGN TECHNICAL & REGULATION REQUIREMENTS PACK SELECTION HAIR COLOR CREAM
QUALITY CONTROL
MARKETING ASSISTANCE BRAND, STYLE & DESIGN
PRODUCTION & DELIVERY
HAIR COLOR CREAM
CTL SpA Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 CTL SpA info@ctlspa.it - www.ctlspa.it Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 MEET US AT COSMOPROF WORLDWIDE BOLOGNA / JUNE 12-15, 2020 info@ctlspa.it - www.ctlspa.it PAD./PAV. 25 - STAND A40- B43 MEET US AT COSMOPROF WORLDWIDE BOLOGNA / JUNE 12-15, 2020
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