Export Magazine 1-22

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THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE

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I N T E R N E T

N. 1/ 2022 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi

THE VEGAN* COLOUR HIGH NATURAL INDEX Equisetum

Marshmallow

Thyme

Green tea

Aloe

THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX Our commitment to respecting the planet and the beauty of women

Diamond Skin Protection

Shine Complex

Sweet protection

Ammonia free

With PTD

*Contains no animal-derived ingredients

vitalitys.it

Organic extracts

We love pets

SOMMARIO

A D V ER T I S ER S ’ N. 1 - Anno XLII april - may 2022 aprile - maggio 2022

AGF88 AlterEgo BabylissPRO

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Beauty Eurasia

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Beauty Istanbul

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Central Asia Expo CosmeTokyo

Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Joan Rundo, Simona Verga

Cosmoprof North America Cosmoprof Worldwide Bologna

On the cover: BabylissPRO: The art of styling

Correspondent for France: Catherine du Villard

DCM

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Faby

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Farmaceutici Dott. Ciccarelli

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HSA

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Helen Seward

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58-59 113 47 53

Naturalia Tantum

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Ozono Paris Packaging Week Parisienne

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Parlux

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Pettenon

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Polydros

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Robanda

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Salon Look

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Sana

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Sani-Fix

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Sarantis

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Sens’us

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Sinesia

30-31

Skycom Tecnoelettra Tianba Vivaness Zero-Vitality’s

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My.Organics

O-Rising

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Nuova Fapam

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Fanola

Nazih Group

Stampa: Faenza Group SpA

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Echosline

Makeup in… Paris

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Cover-56-57

BeautyAsia

Cosmobeauté

Direttore editoriale: Claudia Stagno

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CBE

Direttore responsabile: Giuseppe Tirabasso

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Baralan

Beautyworld Middle East

Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

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A RENDEZVOUS WITH TECNO DRY AT COSMOPROF There is new air in the well-known company based in Monsano near Ancona in the beautiful Italian region of the Marche

From 1st April, Tecnoelettra becomes Tecno Dry. The change, from the company organization, has been made to give a new boost to the already dynamic company that makes hairdryers and equipment for hairstyling.

MALICE IONIC:

ONE STEP AHEAD AT TECHNOLOGICAL LEVEL The new generator of IONS now represents an essential tool for the hair stylist, thanks to the emission of negative ions which allow obtaining soft, shiny and stress-free hair, in full respect of the company’s ecofriendly philosophy: all the products use recyclable materials, are free of harmful emissions and have a low level of acoustic pollution.Tecno Dry is firmly convinced that hairdryers must help hairstylists express their creativity, without limiting their activity with invasive or limiting characteristics. Everything is possible with MALICE IONIC, capable of guaranteeing maximum performances and at the same time being lightweight, long-lasting and easy to use.

daniele focante The new CEO is Dr. Daniele Focante, formerly Commercial Director of Tecno Elettra. Focante says: “We have a great story behind us and we are confidently walking towards a future that will certainly be full of new satisfactions, thanks to the investments made, both in terms of human resources and in economic terms.”

For Cosmoprof in Bologna, Tecno Dry will be presenting a new product which us the result of the innovation of its laboratories. Called MALICE IONIC, it is a new IONIC hairdryer with a power of 2000W, lightweight, silent, ergonomic and balanced to guarantee it lasts longer. It is available in various new colours, which are particularly eye-catching and trendy.

The quality that has always distinguished the production of the Marche-based company, will continue to pursued and perfected.

Each product made becomes the starting point to be used as an idea to create the following models, in order to guarantee the main aim: to grow by improving the performances of the articles protecting at one and the same time the health of hairdressers and of their final consumers.

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FARMEN SPA TAILOR-MADE SERVICES FOR EVERY NEED Growing together is the motto of the Italian company highly specialized in professional hair products

Farmen is a modern company that believes in innovation, invests in research and knows how to listen to its clients. It is a cutting-edge business based on contemporary values and is known and valued all over the world.

Research and Development Its wealth of knowledge is the driving force behind innovation and the result of the staff’s daily work. Thanks to the hours invested in staff training and the dozens of laboratory tests conducted on each of the products, this knowledge is constantly growing. The tests are so stringent that only about 100 of the approximately 1000 formulas evaluated every year are actually manufactured on an industrial level.

Knowledge is also the basis of the skill with which Farmen selects active ingredients and new raw materials which are then subjected to strict testing to ensure reliability. Farmen’s knowledge is effectively the best guarantee concerning the quality and effectiveness of its products.

A colour chart specially designed for clients Thanks to the very extensive range of shades, colour charts can be customized with the Farmen oxidation dyes with the possibility of choosing from more than 160 shades.

This confirms Farmen’s capacity to offer tailor-made services.

Colouring available with customized packaging The packaging, whether aluminium tube or the three sizes of bottle and box, can be customized as desired.

Bleaching -a wide range of hair bleaching Farmen can also supply customized formulas for bleaching with the possibility of enhancing them by adding extracts and active ingredients, depending on customers’ specific needs.

The bleaching powder range includes scented or neutral bleaches, coloured bleaches, ammonia-free bleach and low-ammonia content, bleaching powders enriched with natural extracts.

All tythe types of bleach are dust-free.

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Haircare Farmen also manufactures Shampoos and Conditioners, Masks and Lotions, all with customized packaging and to meet all customer requirements.

Styling The styling products – Hairspray, Gel and Mousse. These products can also be customized and tailor-made to customers’ requirements.

Shaping Last but not least, Farmen’s Permanent and Fixing agent comes in three sizes which can be customized according to the client’s wishes.

Robanda Robanda International, International, Inc., Inc., headquartered headquartered in in San San Diego, Diego, CA, CA, was was founded founded in in 1999 1999 byby brothers brothers David David and and Anthony Anthony Leib, Leib, originally originally from from Cape Cape Town, Town, South South Africa.

Africa.

With With three three generations generations working working together, together, Robanda Robanda is is a proper a proper family family operation. operation.

Over Over 2020 years years later, later, Robanda Robanda International, International, Inc. Inc. owns owns and and distributes distributes 1212 high-end high-end beauty beauty brands brands across across 4040 countries countries and and varied varied sales sales channels. channels.

What What wewe do:do:

Acquire Acquire Brands Brands

As As leaders leaders in the in the beauty beauty industry, industry, wewe have have experience experience acquiring acquiring and and re-branding re-branding brands/companies brands/companies and and bringing bringing them them back back to to market market in our in our portfolio. portfolio.

Build Build Brands Brands

WeWe build build and and develop develop brands brands from from thethe ground ground up.up.

From From formulations formulations and and marketing marketing to to training training and and education, education, wewe support support a brand a brand entirely entirely to to ensure ensure success success across across multiple multiple sales sales channels. channels.

Sell Sell Globally Globally

WeWe sellsell ourour brands brands in over in over 40 40 countries countries worldwide, worldwide, partnering partnering with with toptop beauty beauty distributorships distributorships and and retailers. retailers.

Robanda Robanda willwill continue continue onon their their path path of of smart smart acquisitions acquisitions and and areare looking looking to to partner partner with with international international importers importers and and distributors distributors who who share share their their vision vision of of building building global global brands. brands.

To To discuss discuss available available opportunities, opportunities, visitvisit thethe Robanda Robanda booth booth at at Cosmoprof Cosmoprof Bologna Bologna or or email email your your inquiry inquiry to to Shawn@Robanda.com Shawn@Robanda.com

VISIT VISIT THE THE ROBANDA ROBANDA BOOTH BOOTH PAV PAV 1919 – C8 – C8 ATAT COSMOPROF COSMOPROF BOLOGNA BOLOGNA FEATURED FEATURED IN...

IN...

MEET THE ROBANDA BRANDS...

BODYOGRAPHY At Bodyography, we create products that bridge the gap between trained and educated professionals and extraordinary beauty lovers. Our products are skin-minded and clean, with powerful weightless pigments, you have to feel to believe!

Bodyography has grown a cult following for its lightweight formulations and trend-forward cosmetics; it is a favorite among makeup artists, influencers, and media! www.bodyography.com @bodyography

PRORITUALS PRORITUALS is an eco-friendly, stylistically advanced hair care and color line. PRORITUALS boasts a full wet-styling color line covering gray like no other.

PRORITUALS hair color is the only color known for patented ChromaPrism™ technology, allowing deeper, longer-lasting color results that help condition the hair. www.prorituals.com @prorituals

TROPICAL SHINE We have been producing high-quality nail care products for the professional industry for over 30 years, we use Japanese paper for the best performance with a high standard manufacturing process and create various sizes, shapes, and surfaces to fit any application.

PRIVATE LABEL OPPORTUNITIES – LOW MOQ’S www.tropicalshine.com @ tropicalshinefiles

BODYOGRAPHY SKIN Resurface, Rehydrate, Revitalize. Bodyography SKIN will change the way your skin looks and feels. Treat your skin to luxurious products using the latest technology and result-oriented ingredients for youthful, supple, and moisturized skin. www.bodyography.com @bodyography

MR.PUMICE Mr.Pumice is the #1 selling pumice brand in the USA and the choice of nail technicians everywhere. A leader in the pedicure and beauty industry, Mr. Pumice is internationally known for having the ‘World’s Finest Quality’ pedicure products. www.mrpumice.com @mrpumice

RETINOL BY ROBANDA Retinol has the power to help reduce the appearance of fine lines, brighten dull skin, treat acne and accelerate skin renewal for firmer, more evenly toned skin. Our cutting-edge formulas are clinically tested and are suitable for all skin types, including sensitive skin. www.retinol-skincare.com @retinolofficial

SPROUTED SOUL Sprouted Soul is a CBD-infused skincare line. Featuring three multi-use products formulated with the highest quality clean ingredients to help nourish, hydrate, treat and protect the skin and body. www.sproutedsoulskin.com @sproutedsoulskin

(RE)FRESH

DRY SHAMPOO

CRACK HAIR FIX

(re)FRESH Dry Shampoo is a waterless formula with little-to-no white residue.

When sprayed directly onto hair and massaged into the scalp, (re)FRESH penetrates the hair shaft absorbing dirt, oil, and product build-up!

Crack Hair Fix® is your source for 100% Vegan and Cruelty-Free professional hair care! Our products effectively tame and revive hair that’s stressed, textured, frizzy, and thirsty.

www.refreshshampoo.com @refreshdryshampoo

www.crackhairfix.com @crackhairfix

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SARANTIS GROUP Great brands for everyday!

Gr. Sarantis S.A., headquarted in Athens since 1964, is the parent company of Sarantis Group. Since its creation, the company has evolved into a multinational consumer products company, having leading presence in Eastern Europe through own subsidiaries and strong export activity worldwide. Being the parent company of the Group, it boasts a dynamic presence in 12 countries across Europe through its subsidiaries as well as through its strong distribution network in approximately 50 countries via direct exports through its headquarters and its subsidiaries. Throughout our history, our main goal is to offer high quality consumer products that people love and trust in their everyday lives, always taking into consideration consumers’ needs and our socio-environmental impact. In Greece, the company’s activities focus on the production and distribution of personal care products, homecare products, professional and healthcare products. At the core of our business activity lies a strong brand portfolio that keeps growing through our continuous research and development efforts.

BIOTEN Bioten turns nature’s power into power for Women’s beauty. A wide range of Face & Body Care products, based on the deep knowledge of natural ingredients & their properties, that rejuvenates your skin & uplifts your spirit. Bioten’s formulations are enhanced with 100% natural & sustainable ingredients, which fuse with indulgin textures and delightful fragrances to create a unique treatment experience. All Bioten formulations are tested with proven efficacy to deliver the desired result according to your skin type and needs. Bioten is an honest and reliable brand, offering high quality treatments. Try the new Vitamin C Energizing and Anti-ageing line, with stable and high tolerance Vitamin C and 100% natural orange and lime extract!

For more information visit www.biotencosmetics.com STR8 The ultimate men’s fragrance & toiletries brand, offering high quality, premium propositions with awakening aromas, unique packaging, and an inspiring brand story. Living your life straight means, paving your own path. That takes courage. To own your choices is to be true to yourself. You have a new way of doing things. Because new, is the man you are… and STR8 is your attitude!

For more information visit www.str8fragrances.com

CARROTEN For over 35 years we take care of your protection under the sun, making sure you tan in a safe and natural way.

In its long journey Carroten evolves continuously, with a view to maintaining the health and beauty of your skin.

High quality ingredients, innovative formulations, advanced technology, summer scents, & silky textures.

NEW CARROTEN ECOSUN SERIES. PROTECT YOUR SKIN. PROTECT THE ENVIRONMENT. Ecosun moisturising suncare series is a high protection series and provides enhanced protection to the skin, targeting the largest spectrum of all sun rays. Its eco-balanced UV filters respect marine, terrestrial and human life, while the hypoallergenic formula cares even the most sensitive skin.

Ecosun sunscreen is carried in eco conscious packaging, reducing our environmental footprint.

Also, Its mild composition, is developed to minimize the risk of allergic reactions.

For more information visit www.carroten.gr

Sarantis Group will welcome your interest for a Distribution partnership agreement, contact us at info@sarantisgroup.com or tpetrou@sarantisgroup.com or call us at +30 210 6173000 - www.sarantisgroup.com

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report

UK consumers attitude towards single-use plastic packaging Over half will try and stop buying products with single-use packaging completely

New research* with UK consumers looking at the recyclability of the packaging of fashion items such as clothes, sunglasses and accessories bought online or by mail order, shows that 67% will try and buy more products that do not use single-use plastic packaging.

Furthermore, over half (54%) said that they will try and stop buying products which use single-use plastic packaging completely over the next three years.

The study was conducted by Aquapak, an innovative polymer (plastics) producer which enables multi-functional materials to be produced that are environmentallyfriendly and meet the needs of the circular economy. The research also revealed that the majority (72%) are not aware that there is alternative packaging available which protects fashion items in transit, such as garment bags, which can be dissolved in warm water or in the dishwasher or even composted.

When it comes to the environmental harm caused by plastic, 58% of consumers said that it is plastic breaking down to microplastics in the ocean and harming wildlife which concerned them most. This was followed by plastics going to landfill (24%) and being incinerated and causing more pollution (12%).

Mark Lapping, Chief Executive Officer, Aquapak, comments: “There’s no doubt that consumers are ready for change when it comes to cutting down the amount of single-use plastic packaging used by the fashion industry. They are very aware of the harm it causes thanks to high-profile environmental campaigns.

There are already much better packaging options available which provide all of the functionality and product protection, without causing long-lasting damage to our planet.” Aquapak has developed HydropolTM, which enables packaging to be produced which is far better

than the single-use plastic products.

It is biodigestible, non-toxic, dissolves in water and is marine safe. However, because it subsequently biodegrades safely or can be recycled/recovered, and yet still provides the much-needed functionality required to ensure products reach consumers in perfect condition, it provides an excellent material for the armoury of packaging designers and producers. Fashion brands such as Finisterre have already committed to adding to their sustainable packaging with a new innovative paper mailing bag concept, which combines enhanced end-user functionality with recyclability through its use of Hydropol.

HydropolTM - all the benefits of plastic packaging but without the problems with recycling Aquapak has developed a novel enabling technology that is biodegradable, nontoxic and water-soluble polymer called HydropolTM which is three times stronger than alternatives and is designed to be used in existing thermo-processing equipment, giving it a wider range of applications. In combinations with paper, HydropolTM enables up to 100% paper/board recovery whatever the percentage packaging makeup. The base polymer is currently used for dishwasher tablets, ingestible pill casings and soluble stitches. HydropolTM ‘s resistance to low temperature solubility, high barrier to oils, fats, greases, solvents and gases, and film strength significantly widens the range of uses. It can be recycled, re-pulped, composted and is unusually compatible with anaerobic digestion. Furthermore, if unintentionally released into the natural environment, HydropolTM – which is non-toxic and marine safe - will dissolve and subsequently biodegrade, leaving no trace. Blown film products commercially available and made from HydropolTM include garment bags, ESD bags, organic waste disposal bags and laundry bags for infection control. Its solubility makes it easy to separate from other materials, simplifying the confusing recycling options that exist for different packaging. Extrusion coatings and laminates for paper/board applications are at customer production and trial stages, including a number of home delivery and ecommerce applications, packaging for dried pet food, snacks, cooked meat and convenience food applications. Other applications under development with customers and development partners include injection moulded parts such as golf tees, non-woven fibre for applications such as wet wipes and cellulose combinations for thermoformed trays. * Research conducted by Consumer Intelligence with 1022 UK consumers in January 2022 10 www.exportmagazine.net

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Farmaceutici Dott. Ciccarelli quality, a family tradition

to the family pharmacy to devote himself to the profession of pharmacist.

He specialized in developing innovative and sophisticated formulations, prepared from the ancient recipes of his ancestors, but renewed thanks to an innate passion for study and research and an outstanding sensitivity to the new stimuli and trends of the period, the early 20th century, full of social and cultural change.

There are companies and brands that have truly written the history of Italy, accompanying it in its social and cultural transformations and taking root in the collective imagination of the population.

They are the companies that have been able to follow the changes and anticipate trends, evolving without losing their identities and every day keeping a promise Dr. Marco Pasetti, CEO of quality and reliability.

Farmaceutici Dott.

Ciccarelli is one of these.

The story of Farmaceutici Dott. Ciccarelli starts from an age-old family tradition which has been handed down from one generation to the next, that of the pharmacy: the foundation of the first pharmaceutical workshop of the Ciccarelli family, descendants since the 18th century of spice merchants and pharmacists, dates back to 1821 in the town of Cupra Marittima in the Marche region.

It was in the early 20th century that Clemente Ciccarelli, after having been in the Royal Army with the rank of Captain of the Savoy Cavalry, returned

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It is from this capacity for innovation that the first Italian toothpaste was created in 1905, in 1911 a specific line for feet that nobody had ever made before, in 1957 a face cream that is still the best selling cream in Italy and in 1977 one of the first lines of male cosmetics to be launched in Italy.

The best known brand is without a doubt the famous Pasta del Capitano, named in honour of its founder and which has always had as a characteristic having a likeness of his face on the product. For the Ciccarelli family, it has always been important to be close to its consumers whilst putting the image of the founder on the packaging, including the family photo in all the advertising and appearing personally on television to explain the product’s characteristics.

This meant reassuring the purchasers of the product on its quality, those who use it know who is behind it, who created it and the history, traditions and values that accompanied its development.

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The Premium Line of Pasta del Capitano is inspired by the original packaging.

A Vintage style that will establish a new brand for oral care.

Pasta del Capitano 1905 is a complete line of products for oral hygiene, with formulations that pay particular attention to the aspect of safety.

The excellent results of microbiological tests have allowed eliminating some ingredients which are not completely safe but still used by most competitors, such as triclosan, sodium lauryl sulphate, imidazolidinyl urea, formaldehydereleasing preservatives and parabens.

Zinc salts slow down microbial growth and proliferation, help prevent the formation of malodorous sulphur compounds (which cause halitosis) thus also avoiding gum irritation, delaying the transformation of bacterial film into plaque and the subsequent calcification of the plaque into tartar.

Today the line includes 10 toothpastes: Original Recipe,

Whitening, Smokers, Natural Herbs, Vitamins, Charcoal, Sensitive, Sicily Lemon, Caries Protection and Baking Soda.

Other high level products are the concentrated mouthwash without alcohol, a sugar-free chewing gum in an elegant metal box, exclusive toothbrushes that are an exact reproduction of the premium ones made in Italy in 1960.

They contain Sulfetal ZN®, a patented and exclusive molecule based on Zinc that combines the antibacterial activity of zinc with the cleaning action of the chain surfactant derived from coconut oil. All toothpastes have shown activity on microorganisms in the oral cavity, in particular streptococcus mutans, streptococcus agalactiae, staphylococcus aureus, actinomycetes, candida albicans.

This line is the only oral care line in some premium European stores like Bon Marché in France, Manufactum in Germany, Liberty London and The Conran Shop in UK and many others are starting to offer to their consumers these Italian specialties. Every year the company attends the most important International Ehibitions such as Cosmoprof Asia, Cosmoprof Bologna and Beautyworld Middle East Dubai where visitors can see all products and test their quality.

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events

Cosmoprof Worldwide Bologna The cosmetic industry is preparing for the 53rd edition, scheduled from 28 April to 2 May 2022 in Bologna

This edition confirms previous years’ results, despite the complications related to the international scenario.

Over 2,700 companies from 70 countries, organized in more than 30 pavilions, will be present to find operators and launch the latest collections. There will be 26 country pavilions, with small and medium-sized companies ready to tell the best of cosmetic production in Belgium, Brazil, China, Czech Republic, Ecuador, France, Germany, Greece, Indonesia, Ireland, Israel, Japan, Latvia, Mongolia, Poland, South Korea, Spain, Sweden, Turkey, UK, and the USA.

Apart from the difficulties for operators from China and Taiwan due to the anti-covid restrictions still in force, and from Russia and Ukraine because of the war that broke out in recent weeks, Cosmoprof records 30% of exhibitors attending for the first time or returning to Bologna after a few years of absence, pleasantly impressed by the event’s ability to renew itself and adapt to new business tools.

Thanks to its constant adaptability, Cosmoprof Worldwide Bologna has already received confirmation of the participation of buyers from more than 90 countries.

“For 2022, thanks to special projects withmedia partners and trade associations, we are organizing ad hoc programs for Italian and European retail chains and perfumeries. Thanks to the support of the ITA agencies, we are ready to welcome distributors and importers from North and Eastern Europe, as well as from Angola, Cameroon, Canada, Korea, Kuwait, India, Indonesia, Latin America, Malaysia, Myanmar, North and South Africa, Oman, Philippines, Qatar, Republic of Congo, Saudi Arabia, Singapore, Thailand, UAE, USA, and Vietnam.

Our goal is to offer a quality event to stakeholders, combining face-toface initiatives and digital tools to facilitate matchmaking and business development”, concludes Zannini.

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RESTRUCTURING HAIR TREATMENT

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FOREST RITUAL A PLACE WHERE NATURE AND WELLNESS MEET Forest Ritual, the new line

by Tesori d‘Oriente, is being launched in May 2022.

On this occasion the brand will present its new corporate social responsibility program “Tesori per Natura”.

TESORI PER NATURA With this project the company pledges to preserve some centuries-old trees belonging to 5 different Italian parks and gardens located in Milan; Tricase (near Lecce); Bologna; Catania and Luras in Sardinia. This activity intends to encourage people to operate in an environmental-friendly manner promoting more awareness in the preservation of the environment.

Furthermore, with this project the brand shows its gratitude towards the environment and becomes a sort of spokesperson of a very important message: taking care of the environment around us is one of the most urgent humanity’s main goal.

THE REGENERATING POWER OF FORESTS The project Tesori per Natura supporting the preservation of Italian Natural Heritage is in line with Tesori d’Oriente philosophy and its new line Forest Ritual inspired to “forest bathing”, which means bath in the wood, a Japanese practice known in Japan as shinrin yoku. It is immersing yourself in nature and absorbing your surroundings holistically for better health, happiness and a sense of calm. Forest Ritual features a unisex fragrance formulated to support healing and wellness and generating the same feeling as when

you are immersed in luxurious forests and other natural environments.

The fragrance conveys naturally the equivalent benefit of phytoncides, volatile organic compounds released by trees. Forest Ritual generates the same feeling as you stroll along on a forest path: the fragrance engages your senses heightens your sensory awareness and increases your connection with nature. All that can help de-stress, boost health and improve feelings for better happiness and a sense of calm. Forest Ritual’s olfactory pyramid includes the refreshing head notes of lemon and ginger, White Water Lily and rose as heart notes and the bottom woody notes of Musk and Hinoki Wood whose scent has soothing and relaxing properties.

The philosophy of Tesori d’Oriente has always been based on the concept of holistic wellbeing deriving from physical and mental balance: body care becomes

a moment of escape from the daily routine to rediscover a deep indulging feeling of pleasure and relaxation.

Today, Tesori d’Oriente offers a complete line of beauty rituals, renowned for the quality of their 100% Italian products and their inimitable fragrances which leave a unique, sensual, and captivating scent on the skin.

The line includes the following products: Aromatic Bath Cream It gentle cleanses your skin and provides you with a pleasant feeling of calm and relaxation like on a journey through a flourishing forest.

Aromatic Shower Cream A soft cream that gently cleanses your skin while regenerating your senses with an instant feeling of holistic wellness.

Aromatic Perfume The luminous notes of Ginger and the delicate notes of White Water Lily intertwine with the warm and sober scents of Hinoki Wood, to give life to a fresh, radiant and mystical essence. Enriched with an olfactory harmony that recalls the essential oils naturally released by trees, Aromatic Perfume evokes the regenerating sensation of a walk in a lush forest.

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vivaness.de/en/newsletter n f of tio e- di On er E m m Su

Nuremberg, Germany

26 - 29.7.2022

International Trade Fair for Natural and Organic Personal Care

VIVANESS True beauty We’re finally back to meeting in person again! At VIVANESS 2022, you can experience live and at first hand the close connection between beauty, health and natural products. Be captivated by beautiful fragrances, explore nature’s products with all your senses, and be part of the large community that harnesses these treasures. #intonaturalbeauty

In association with BIOFACH2022 Trade visitors only

World’s Leading Trade Fair for Organic Food

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interview

NATURALIA TANTUM PERSONAL WELL-BEING, IN THE RESPECT OF THE ENVIRONMENT Interview with Francesco Iovine, Naturalia Tantum ceo

Francesco Iovine

Naturalia Tantum Ceo

EXPORT MAGAZINE: What was the idea that led to the creation of Naturalia Tantum?

FRANCESCO IOVINE: The idea was to bring together the companies of excellence in the area of natural cosmetics and supplements, that base their philosophy on the well-being of humans and on that of the environment.

The search for the companies was targeted from the beginning at creating a system of production companies and brands that could work in synergy led by one leitmotif: personal well-being in the respect of the environment.

EM: Which companies are part of Naturalia Tantum and what are the elements that they have in common?

FI: The companies are: San.Eco.Vit, a production company specialized in the formulation of certified and certifiable natural and organic products, skincare for face and body, natural cleansing, baby care, pet care and ecological products for the home. Bioearth International, a brand of skincare and food supplements, well positioned since 1996 in pharmacies, herbalists and on foreign markets. It has recently added a line of pet care and home cleaning. Effegilab of Trento, founded

by the pharmacist Dr Francesca Ferri, stands out for its in-depth research into natural and organic products. It proposes nutraceuticals, cosmeceuticals and professional treatments for wellness centres, hotel and medicals spas. The Incarose brand, which has been recognized over time for the effectiveness and the naturalness of its products is the property of DI-VA, to which Annurkap also belongs. This latter company is a specialist in hair regrowth, is present in pharmacies and recognized for the particularity of its formula developed by the University Federico II in Naples containing a strong presence of an apple-based active ingredient.

DI-VA is also a distributor of some Italian and foreign brands in the pharmacy and herbalist channels. Togethair has recently been acquired by Specchiasol, one of the first companies which, thanks to the entrepreneurial vision of it founder, has combined with a professional brand for hair the technical and the natural aspects.

Natural Way Laboratories isa company that produces food supplements on an outside contractor basis; the portfolio is completed by Naturalia Tantum launching a message of a holistic type that to be beautiful outside you also have to look after the inside. This is also linked to the very topical concept of ‘longevity’, which is evolving in meaning and leading to a new concept of well-being, linked more to prevention, to ageing well and to feeling comfortable with yourself.

The elements that the various companies have in common are the naturalness of their products, all-round attention to the product we are making, attention for the environment, which has been an existential element for a

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long time for each of our companies, the ethical way in which we do business both in interfacing with our clientele and with our partners. This last aspect is one to which we attach great importance, myself in the first person.

EM: Naturalia Tantum is much more than a productive group, as it carries out an activity which involves the most important passages in the chain.

Can you illustrate these to us?

FI: More than a group we are a system which is trying to interact, joining up the dots, to offer a better service.

We are like a privileged observatory, thanks to the fact of being present on various markets and in different channels.

Succeeding in making a synthesis within this system allows us to reach our clients with new and innovative ideas, sometimes too innovative, as often happens to those who are in advance of their times. Our approach to the clientele is aimed at studying their real needs to offer suitable solutions.

The answers are all in our ultra-dynamic structure, which combines with market analysis the productive capacity of our three plants; the products have different

interview

characteristics, from their conception of the sizes, from the quantity to the distribution channels. Our portfolio is high, because the markets where we are present are very varied: this is why it is important to enter each programme into a well-organized system.

EM: The Togethair brand has peculiar characteristics compared to the other brands, what has it brought you?

FI: Togethair is a brand that has brought us a great contribution; working in the professional hair sector means putting the bar even higher because hair professionals, like beauty professionals are particularly demanding in terms of performance, both from the technical and the aesthetic points of view.

Togethair has been a leading player for years in the field of natural products for hair and I want to thank Paolo Galvani who for many years has worked and still works so that the brand stands out in the crowded world of competition. Now, thanks to Togethair, Naturalia Tantum has improved its know-how in the professional sector.

EM: What are the main values on which Naturalia Tantum is based?

FI: We have already mentioned these earlier: well-being for people and for the environment, with an ethic and a transparency in the industrial relations.

EM: In which channels are you present on the Italian market?

FI: In all the channels: mass retail, drugstores, the individual pharmacy, pharmacy chains, professional beauty and hairdressing, hotels, medical spas, and in some chains outside the sector, for example with the cleaning products.

We are exploring the pet care sector both as private label and with a very professional line of our own where we have put to good use our expertise in the world of hair to develop products according to the type of our pet’s hair.

EM: Do your objectives also include the increase of foreign markets?

Do you think it is a favourable time for a group like yours to ‘make the big time’ abroad and if yes, why?

FI: It is an extremely favourable moment the team of young colleagues who are working in the export department is taking giant steps. The reason is simple: our Group represents Italy, and has a very great biodiversity, in the brands, in the packaging with the typical attention given by Italian design. The care, the study and the passion for the clientele are what drives us to stand out in presenting our product offerings; we are all committed, from the R & D sector, to marketing and naturally by the group of our entrepreneurs, to carrying on real innovation, adding that pinch of madness which makes the difference and is an all-Italian peculiarity.

Our strength of aggregation allows us to work abroad on all fronts. This would have been difficult if every company had had to do it individually and look abroad.

On the contrary, the companies joined together offer a wealth of proposals that only biodiversity can give. All respecting the specificity of each individual brand and each individual channel.

EM: Are there any markets you are aiming at in particular?

FI: In 2022, the objective of growth of export is important at global level, both for the brands and for the private label.

There are markets where we have a good presence, such as, to mention only a few: France, Spain, Greece, Belgium, Switzerland, Poland, Latvia, Romania, Slovenia, the Middle East and some Far Eastern countries, for example we operate successfully in China, Taiwan, Korea, and in Australia; in other areas we have a series of interesting opportunities under way.

The market we are focusing on above all in America and I would like our export manager, Diego Zeme, to talk about it.

DIEGO ZEME: We are organizing our entrance on to the American market not with the model of the distributor but with the direct model, i.e. through local logistics and with the support of local partners for the distribution.

This is a business model that allows us to enter the complicated market of the United States, taking advantage of the capacity and experience of a company which operates locally.

FRANCESCO IOVINE: Naturally the partner will have a correct economic return and Naturalia Tantum confirms once again its mission of aggregating, finding relations and synergies, thanks to “human relationships.”

EM: What are your hopes for the future?

FI: I hope to develop what we have started so far, completing and stabilizing the growth that has taken place in the past few years and to be able to add to the Group other companies with similar values, both as products and as their modus operandi, to those of Naturalia Tantum. We would like to express in an increasingly consistent way a completely Italian excellence.

Claudia Stagno

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CS LUMIA AND BBCOLOR The complete answer for the professional hairdresser to create endless trendy color possibilities.

Break the moulds and enjoy the changing.

Beauty is fluid.

Enjoy BE_FLUID COLLECTION

Discover more on www.helenseward.it

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BE_FLUID COLLECTION Hair color trend 2022 Helen Seward Milano DON’T RULE OUT ANYTHING, BEAUTY IS FLUID.

Beauty takes many forms ranging from feminine audacity to a new masculine kindness. It breaks the moulds and looks beyond the limitations of appearance.

Embrace the world you love and enjoy the change.

An overview of warm and cold colors from pastel shades, beige, golden copper to the new reflections with a dusty effect: following the latest trends is simple thanks to the infinite creative possibilities offered by the color world of Helen Seward.

From COLOR SYSTEM LUMIA to BBCOLOR, the professional coloring lines that ensure maximum performance while protecting and enhancing the beauty of the hair.

COLOR SYSTEM LUMIA: an ever-natural color, full of life It is the hair color that guarantees maximum shine and a broad range of luminous and vibrant shades.

Perfect for mixing with each other, they guarantee perfect grey hair coverage, uniform and intense color, long-lasting result. The extraordinary treatment power of the formula offers the hair volume and softness, transforming hair coloring into a genuine beauty treatment. With Luminescine Technology.

PRODUCT HIGHLIGHT 2022: ENHANCING GOLDEN COPPER SHADES Introducing the new GOLDEN COPPER series, three new shades, which are added to the LUMIA range, to complete the copper series with the latest warm, soft and radiant colors.

BBCOLOR BEAUTY: the thousand facetsof a perfect colour The tone-on-tone nourishing cosmetic hair color, without ammonia. Bright and intense nuances for an endless range of colors and perfect, shiny, naturally beautiful hair. BBColor Beauty doesn’t hide but rather eliminates imperfections, enhancing every reflection and perfecting the hair’s natural shine thanks to its exclusive combination of active ingredients and deep nourishing power.

PRODUCT HIGHLIGHT 2022: NEW SHADES FOR CUSTOM LIGHT BLONDES Three new BB COLOR BEAUTY shades which enhance the world dedicated to the toning of very blond hair. New on-trend shades for customizing blond hair with a delicate copper shade, a soft pink shade and a platinum violet shade.

BBCOLOR PIGMA: a new world of color BBColor Pigma is the coloring mask which throws the doors wide open to a new world of color.

Developed for rapid application on natural, colored, treated, bleached and highlighted hair, it is ideal for toning and reviving color, producing endless creative shades and enhancing shine.

PRODUCT HIGHLIGHT 2022: trend color filters Two new BB COLOR PIGMA nourishing color filters to create infinite creative possibilities.

SMOKY FILTER and BLUSH FILTER, mixed with PIGMA shades and the Gloss, are ideal for creating on-trend customized looks and reflections.

More info: www.helenseward.it

Helen Seward Milano

helenseward_official

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Helen Seward Milano

SUSTAINABLE REFILLABLE PACKAGING REFILLABLE STICK CONTAINERS AND JARS FULLY RECYCLABLE, ALSO AVAILABLE IN POST-CONSUMER RECYCLED PLASTIC

induplastgroup.com

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Refillable packaging solutions? Yes we can!

Practical, versatile and sustainable! These are the adjectives that best describe the new recyclable and refillable cosmetic packaging of InduPlast Packaging Group

InduPlast Packaging Group has finally found the perfect solution both to be sustainable and functional at the same time. We developed the ideal refillable packaging: you can now find them in our catalogue under refillable PET and R-PET jars and refillable stick containers.

We wanted to offer a solution that satisfies both the needs of our clients and keeps our planet in mind renewing and reusing its’ precious resources.

The sourcing and supply of raw materials is becoming harder every day due to high product consumption of customers.

That is why as producer, we have introduced innovative and sustainable packaging

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solutions to reuse available resources offering high quality and state-of-the-art designed products.

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This concept guarantees an intelligent re-use of packaging thanks to refill inserts that can be changed and replaced once the product is finished.

Vanille, V60, Spritz and Spices can now turn into recyclable and reusable jars! How? Thanks to the new 50 ml refill inserts in PET or food graded R-PET. You only need to replace the internal refill with your new product into the same jar, thus diminishing the amount of plastic waste that is thrown out into the trash.

The refill is available both in a white and in a transparent finish.

The positioning rim can be sealed with a IHS seal, guaranteeing total conservation of the product.

In addition to jars, the 50cc Majestick stick container, one of Induplasts’ most iconic products is now available in a refillable version. Both the outer stick as well as it’s refill can entirely be manufactured in PP monomaterial or PP-PCR. Majestick Refillable is an excellent packaging solution for skin care and body care products as well as for traditional deodorant solid formulas.

Thanks to our R&D department and experts in the field, we are

able to bring to life a new and innovative sustainable packaging solution using designs our customers are familiar with. Our refillable jars and stick container pose a remarkable change both for brands and for consumers as well, introducing a new beauty experience to the market.

Refillable and recyclable packaging is a valid solution to protect the environment and encourage an increasingly sustainable consumption model.

Contacts us to bring to life your sustainable and refillable packaging solutions!

The Induplast Group acquires Petroplast S.A. The Induplast Group (“Group” or “Induplast”), one of the national leaders in the packaging sector for the cosmetics and beauty care industry, has finalized the acquisition of the entire capital (“Transaction”) of the Spanish Company Petroplast S.A. (“Petroplast” or “Societ”) from the family founder who will reinvest alongside the Group to support the future growth of the company. Petroplast, which achieved a turnover of about 6 million euros in the last financial year, has operated for over 30 years in the packaging sector and is considered among the Spanish leaders in designing, producing, and distributing high-quality flexible plastic tubes. The main market of Petroplast is constituted by the cosmetic sector, although the company also has customers of primary standing in the Do-It-Yourself sector. The Transaction has a strong strategic rationale.

It will allow the Group to expand its product portfolio, penetrate the segment of plastic tubes for the cosmetic sector, be expected to grow strongly, and consolidate its presence abroad by generating significant crossselling synergies. Furthermore, Transaction is in line with the path already undertaken by the Group in

the last few years of aggregation of companies of excellence in the sector. The Group was born from the merger project of some Italian players, leaders in specific applications in the cosmetic packaging market.

In 2021 it recorded a turnover of approximately 42 million euros with high margins and a historical trend of solid growth. In October 2021, the Induplast Group was acquired in equal measure by Armonia SGR S.p.A. through the Private Equity Armonia Italy Fund and Azimut Libera Impresa SGR S.p.A., with the Private Equity Fund Azimut Demos 1. Both shareholders expressed their satisfaction with the new acquisition and for the growth strategy adopted by the Group. Mario Musolino, CEO of the Induplast Group, commented: “We are a lot satisfied with this operation which sees Petroplast joining our family. This new one stage of our growth path brings a further expansion of the offer portfolio of Group for our customers and represents a strengthening in a market of great interest to us”.

The Induplast Group was assisted by KPMG (legal advisor, legal, financial and tax) and Legacy - Avvocati Associati (legal advisor).

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Sinesia launches Cool Beauty, the new range developed according to advanced parameters of energy sustainability The professional holistic well-being and beauty brand has expanded its product range in order to make facial skin even fresher and more radiant

Developed to cater to one of the most important demands in the environmentally friendly scenario, Cool Beauty is Sinesia’s mission-in-motion to pursue its values. Clean formulations, ultra-green ingredients, respect for raw materials, waterless approach: thanks to Disruptive Cleanser, Hydra Sorbet, 5 Prodigious Essence, Freshlift Eye Treatment, the brand has developed effective solutions to face the current challenges and help us save our planet. In cosmetics, heating and cooling emulsions require up to 90% of the total cost of energy used in this process. The technology behind Cool Beauty avoids these steps by cold mixing of the components, thus ensuring very high energy saving and reducing production time. The Cool Beauty skincare routine includes very few application steps to provide an effective and visible feelgood sensation on the skin. The products in the collection include Camellia Oil, rich in Vitamins A and E to promote protection and moisturising action, Hyaluronic Acid, Mullein extract, to protect from external agents and give a brighter look and Hawthorn extract, to restore the skin firmness and reduce puffiness around the eyes.

DISRUPTIVE CLEANSER The first step in the beauty routine is a cleansing cream that turns into a voluptuous and gentle makeup removing oil when it comes into contact with the skin.

In addition to Camellia Oil for an anti-ageing effect, it also contains Oat Extract and Fermented plant extracts, to sooth and re-balance the skin.

HYDRA SORBET Raise your hand if you love film-forming products and dream of a moisturizing, protective 24-hour face cream that is suitable for even the most sensitive skin. Fresh and revitalizing, this product combines Camellia Oil and Vitamin E, Jojoba Oil, moisturising and nourishing, as well as alpha-glucans, to soothe the skin and make it soft and silky.

5 PRODIGIOUS ESSENCE A 5-action face spray, this light essence is a prodigious pool of multifunctional active ingredients: moisturising, brightening, soothing, anti-pollution and make-up fixing. A winning combination of Camellia Oil, Mullein Extract, Sodium Gluconate, Galactoarabinan, Hyaluronic Acid and Mandarin essential oil.

FRESHLIFT EYE TREATMENT Don’t forget the eyes! The Cool Beauty Eye Treatment is a moisturising lotion with relaxing, refreshing and relieving properties. Featuring Hawthorn extract to improve the look of eye bags, Camellia Oil, Caffeine, Aescin, Corn Starch, Jasmine and Hyaluronic Acid to achieve better results right from the first application.

Sinesia sees self-care as a time that should be filled with freedom and authenticity.

It is no coincidence that Sinesia’s message Mind The Time is an invitation to live in the present, with no troubles or deadlines, to re-establish the connection with our inner world and fully appreciate our own beauty.

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PRIVATE LABEL DIVISION: WHERE YOUR BRAND FINDS ITS HOME We offer to our PRIVATE LABEL clients a turn-key package of professional hair & skin care products, designing a four-handed Brand and fully respecting the Planet. With our 3 plants, we are one of the major industrial company in Italy. We’ve achieved this because we believe in who has believed us.

w w w. a g f 8 8 h o l d i n g . i t

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AGF88 HOLDING CLOSES 2021 WITH A TURNOVER OF EURO 179 MILLION An increase of 11% compared to the euro 160 million of 2020

AGF88 Holding, the industrial group of reference in the Hair and skin care sector based in San Martino di Luparti (Padua), managed by the brothers Gianni and Federico Pegorin, respectively n the roles of Chairman and CEO, closed 2021 with an increase of 11% compared to 2020 and a turnover of euro 179 million.

With 114 countries served and a consolidated experience on the main export markets, the group today can count on exports that account for 70% of the total turnover.

The levers of success that have rewarded AGF88 Holding have been: product innovation, promptness in the response to the market and great attention to sustainability, both environmental and social.

Alongside these fundamental assets there is a well-structured process of digitalization with its clients and partners and a great work of branding that has led to differentiating and enhancing the brands in the portfolio.

2022 also marks the opening of the ecommerce channel for some of the professional haircare brands of the group: Echosline, Fanola, Inebrya and for the Alama Professional brand dedicated to the mass retail channel.

“We are very satisfied with the result reached,” said Afsoon Neginy, Coo Business and Sustainability Director Agf88 Holding, “the result of a strategy whereby we have invested on some fundamental assets: innovation, sustainability, branding and digitalization. In particular concerning digitalization, we have

Federico Pegorin

CEO of AGF88 Holding

recently introduced ecommerce as well, with a view to completing our omnichannel path, to respond to the new essential demands of today’s market.”

Thanks to the three production sites, each with its own specialization (specific treatments for hair care and beauty, Colouring for hair, Skincare products for beauty salons) AGF88 Holding can manage a complete production process: blow moulding and screen printing of the packaging, production and packaging.

This allows us not only to guarantee quality and sustainability of its processes, but also a much faster time to market. In addition, the multiple new products developed in the internal Research & Development laboratories specialized in materials together with the Formulation and Packaging laboratories allow combining a constant contribution in terms of innovation.”

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Afsoon Neginy

Coo Business and Sustainability Director Agf88 Holding “A great result,” commented Federico Pegorin, CEO of AGF88 Holding, “made possible above all thanks to Pettenon, the head of the subsidiaries in the group, which has contributed to increasing the turnover by 11% thanks to a highly diversified portfolio of products and clients.”

The subsidiary Pettenon Cosmetics, as part of a wider project of sustainability started by the AGF88 Holding Group, also became, in 2021, a benefit company, this endorsing, including at legal level, its commitment to operating sustainably, responsibly and transparently in relation to people, communities, areas and the environment, pursuing, in addition to maximizing profits and dividing them, one or more purposes of the common good.

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Coswell increasingly greener The ECOSWELL program embodies COSWELL’s sustainability values, with a growing attention to production systems and circular economy

Specialized in the production and marketing of mass-market products for home and personal care, the COSWELL group presents ECOSWELL: an all-round program, starting from manufacture processes in total synergy with the circular economy concept, in order to achieve increasingly greener products with less waste, less paper and plastic usage, and an improved recycling.

The first results of this project can be observed in the new packaging of the toiletries and personal care products under the brands L’ Angelica, Bionsen, Blanx and Biorepair.

The result expected within 2022 will witness a reduction of over 246 tons of plastics and 508.5 tons of CO2.

Bionsen, in particular, significantly invested in manufacture processes, which allowed 100% plastic recycling, therefore preventing the input

of 700 tons of fresh plastics on the market in one year.

L’ Angelica as well is committed to sustainability and achieved some significant goals: L’ Angelica Bio’s skincare flacons have been featuring 50% recycled plastic since 2020 and, starting from this year, the Bath Shower Gel flacons too are made of recycled plastic.

In the same way, the latest packaging of Blanx and Biorepair products offers

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a valuable support to sustainability: both brands reduced the thickness of their toothpaste tubes, and decreased the weight of 0.7 grams each.

The packaging of all Coswell brands is expected to be 100% recycled in 2022, 8 years prior to the goal set by the UE 2030; moreover, by the end of 2022, the usage of plastics sourced from fossils should be reduced of 50%, 3 years earlier than the original objectives.

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“C’EST LE ROSE C’EST LA VIE” The new Inebrya 2022 collection is an ode to femininity and the timeless beauty that lies within every woman

A combination of escapism, freedom, sensuality and femininity helped to pave the way to the creation of Inebrya’s new “C’EST LE ROSE C’EST LA VIE” 2022 collection, which is inspired by the idea of a sensual, spellbinding woman.

The intrinsic beauty of flowers provided Inebrya’s artistic team with the inspiration for the new collection. A prominent role is played by fabulously feminine volumes, which are ultralight to offer plenty of room for movement, and soft shades of fashionable colours that call

“There were flowers all around me that weren’t worrying about tomorrow.

They weren’t wondering what other people would think of them or if they’d picked out a suitable dress for the occasion or not,” states Inebrya’s Global Artistic Team Director Carla Bergamaschi, who is behind the collection.

“They simply stood there looking and smelling great. They were just doing what comes naturally to them: exuding aesthetic appeal.”

THE FLOWER OF LOVE This soft look is packed with personality and inspired by the charms of Seventies divas. The full fringe and layering on the side frame the face, revealing all of the irresistible allure of the eyes.

It is a natural match for blonde hair, which can be given 3D depth and a soft, glamorous effect by sophisticated tone-on-tone shades.

CHIC-GNON This is a fresh take on the timeless chignon, which in this case has been given a sophisticated, graceful air by contrasting colours that are reminiscent of the streaks on azaleas.

The fringe is full and frames the face.

The cool, Nordic shade of blonde perfectly complements a delicate, stylish form of femininity.

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to mind the most bewitching blooms.

Loose, free hairstyles with soft locks: this is the vision for the 2022 collection, which covers everything from modern takes on 1970s looks to evergreen essentials like gorgeous bobs. However, the real stars of the show are layered cuts and full fringes, not only for straight hair but also for curls. The colours are natural, with the odd brighter tinge and a glossy finish that brings out the best in healthy hair. There are nine looks in the “C’EST LE ROSE C’EST LA VIE” collection and they are portrayed by three women, who showcase their styles at various times and places.

PETALOSO! Centre stage in this truly unique style goes to softness and the sublimely smooth presentation of the different shades and contrasting colours.

Its enormously evocative eloquence is breathtaking, as is its capacity to strike the ideal balance between simplicity and sophistication.

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IT’S CHARME!

BLUE FEMALE

A dash of enticing asymmetry, a dreamy shade of antique rose, a stunning contemporary bob, and lots of alluring, loose waves… that are ready to be ruffled.

SOFT FLOWER

A bob with a twist for a woman with a strong personality who does not shy away from making bold choices with colour and in her life in general.

The shade of mauve for her is bursting with character, features a blueberry tinge and looks best tousled.

FABULOUS

The height of femininity in its freest form: suitable for every occasion, this style shines the spotlight on the wonders of a bright colour with toneon-tone nuances all along the lengths.

It is ideal for women who love to show their sensual side every day.

A dazzling display of shapes and colours featuring a vibrant host of warm hues and cascading curls. The cut is layered to add even more volume. Colour with tones reminiscent of honey covers all of the hair, rising up from a dark base and presenting contrasts with the nape as its focal point, giving a total filler effect.

BON TON? What if the same woman wants to opt for more of a bon ton style for a night, perhaps on a special occasion?

With a versatile, soft cut like this she can have all of the elegance and refinement that she wants… like a flower that closes up at midnight.

WOW! The most popular looks from the 1970s have been revived for a woman who is not afraid to flaunt serious shapes. Really get into the spirit of it all by choosing silver or bronze total looks. The colour is extremely bright and features shades that make it almost iridescent, giving truly extraordinary results.

Hair Stylist: Carla Bergamaschi and the Artistic Team Inebrya Photo: Filippo Fortis 39 www.exportmagazine.net

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I,HUMAN The new Spring Summer 2022 Collection

by ALTER EGO ITALY Artistic Team

The world around us is undergoing numerous significant changes, which have revealed a new side of Human Beings, where the Ego will no longer be separated from the world and the nature. Alter Ego Italy, professional haircare brand for contemporary women in a balance between sophistication, style, personal care and sustainability, is taking part in this evolution through its two sides, which have always been interconnected, and presenting I,HUMAN: the new SS 2022 collection by Alter Ego Italy. I,HUMAN is divided into MY HUMAN SOUL, an Animism trend that brings people and nature closer together and MY SELF SOUL, characterized by a Offspring trend, where biotechnology is the key to sustainable development.

MY HUMAN SOUL In the look 1 the color is a dialogue between two blondes, one cooler, one more neutral, with a breaking point which is mint green. This look is inspired by the Shag, with a contemporary take and layered lengths to make it dynamic. The look 2 sees an irresistible blonde playing with tone-on-tone overlapping shades, which blend together and give the shape a bold structure. The cut is inspired by the BOB, disconnected in the back and front bottom, with graduation and layers. The main star of the look 3 is Cherrycolor, created by red and purple in a soft and natural line. For the look 4, four shades are alternated in a perfect dialogue between warm colours and honey and copper tones. This succession becomes fusion, in an apparent disorder that creates order, discipline, elegance.

MY SELF SOUL Bold and irreverent sections blend with the base, thus creating a unique and original proposal for the look 1. The cut is an extremely contemporary bob and styling is all about an important volume that highlights the expressive power of the colour. For the look 2 copper shades meet a determined chestnut in a dynamic look, expressed in a triangular. A new take on the iconic bob, featuring a special graduation to create movement and a wilder style. The fringe is in a destructured version. Six shades blended together in the look 3.

Freedom colors play an important role in this shape, for an incredibly luminous result. A bob straight and bold at the same time is perfect for any occasion.

The real star is the face-framing, maxi fringe, worn smooth and geometric.

The look 4 is defined as “Mix too!” with

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a combination of five pastel shades to create a highly iconic and evocative image. The result is a ultra-bright colour.

Mid cut is a short cut with a versatile and practical look. Layers, disconnections and soft undercuts are combined in a glamorous and sophisticated style, with subtle flat waves. Five overlapping shades are created by a strong copper base and shift it to a golden yellow for look 5. The cut is inspired by the iconic Five Point, with its muse Mary Quant and Swinging London. Made contemporary by a mix of techniques, it features graduation in the outer areas that blends with layers in the inner areas for a modern, vibrant line.

Finally, the look 6 sees a bold base colour, blended with red and light pink.

A deep mood, with an original twist provided by the cut, featuring faceframing inner layers and disconnections.

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Blue Foam by Fanola: a WOW effect mousse to look after brown hair The haircare professional brand launches a product to round off the anti-orange range, thus creating new amazing looks every day

Colour, creativity, and freedom of expression. These three keywords epitomise the DNA of Fanola, the haircare product professional brand.

The aim is breaking down gender and generation boundaries and promote, or better, shout its universal message: make them say WOW. Following the success of the No Orange range, which already included an anti-orange shampoo and a mask made with a special blue pigment to give the hair a cool, shiny glow, Fanola launches Blue Foam, a new product to look after coloured or natural brown hair, but not just that. The product is designed to neutralise unwanted orange reflects on brown hair.

Blue Foam is not just a conditioner, it’s a soft-textured mousse, able to nourish and make the hair silky, leaving it shiny with cool and even tones.

Neutralizing unwanted orange tones on brown hair (coloured or natural) and enhancing the bright of white hair (natural or bleached) giving an icy result are the two main characteristics of this formulation.

Ideal for fine hair, Blue Foam is easy to use and delivers professional results in record times at home, too. After washing hair with the anti-orange shampoo, apply the mousse on wet hair using the gloves provided, leave it on for 3 to 5 minutes and then rinse off.

Unique and lively, Fanola is a confirmation on the Italian beauty scene, bringing a wave of energy to think outside the box and to go beyond the concept of traditional beauty.

Thanks to its technical excellence and innovation of its products, Fanola allows hairdressers to experiment and express unconventional creativity, thus creating new amazing looks every day, with a wow effect to share with others.

NO ORANGE TREATMENT worldwide, a professional treatment including Shampoo and Mask, featuring a highly-concentrated BLUE pigment in their formulation to neutralize copper-red-orange tones while giving hair a cold, shiny and even tone.

With Fanola, no more undesired tones!

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International Image and Integral Aesthetics Exhibition

Look to the future..

Professional meetings

21-23 Oct

2022 Recinto Ferial

ifema.es

MC2 Hair Color is the new professional permanent oxidative color without ammonia, PPD, parabens, silicones and added resorcinol.

It restores the hair ensuring maximum coverage, shine, softness, and color durability. Enriched with Quinoa and Acai Berries associated with the innovative Active Revitalizing Complex ARC. G&P COSMETICS SRL via Lorenzo Mascheroni, 27 CAP 20145 - MILANO (MI) MADE IN ITALY

www.ilovesensus.com

THE AMMONIA FREE COLOR, THAT RESTRUCTURES HAIR. www.ilovesensus.com

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Sanifix: innovating to improve health, the community and the environment

SANIFIX SRL is a young company that is the result of the union of two companies that can boast of an important curriculum in the sector of the production of cosmetics and disinfectants, as well as in their sale in Italy and abroad.

The PRODUCTION can boast of the most important certifications of quality, such as GMP and IFSHPC and is a Production Plant of Surgical-Medical Aids; all the products are wholly designed in its own Research & Development Laboratory.

The COMMERCIAL department has very great international experience which has allowed SANIFIX SRL, established in the middle of the COVID emergency in March 2020, to introduce its products in the pricelists of leading partners on the market in a very short time.

We are talking about leading European companies such as WURTH (Austria – Croatia – Greece – Slovenia), BACA Safety in northern Europe, AB Safety in Belgium, Zentraldrogeriein Germany, CARREFOUR (France - Belgium Georgia – Mauritius). In Italy, Sani-fix partners include Industrial Wear, ALI Supermercati, CONAD and many others. SANIFIX SRL has also obtained registration as an authorized supplier of the Italian Ministry of Finance and is an official supplier to the United Nations and NATO. SANIFIX SRL is constantly looking for new products to launch on the market in the respect of its corporate philosophy focused on the wellbeing of individuals and attention to the environment. An organic HCCP

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line, with recycled packaging and a degradable plastic label, for disinfecting surfaces will soon be presented.

A patent for SANITIZING DEVICE for rooms which works 24H in the presence of people and animals, produced in collaboration with major Italian universities, is also being registered.

sani-fix.com

events

BEAUTY DÜSSELDORF 2022 Samy Gharieni will receive the “A Life of Beauty” Award

Sammy Gharieni, founder and CEO of the group of companies of the same name, is to receive the “A Life of Beauty” Award in 2022.

Sammy Gharieni is known as targeted visionary who revolutionised the spa and wellness sector with innovative treatment beds.

In 2022, Gharieni will celebrate its 30th anniversary. Boasting about 30 years of experience the Gharieni Group is one of the leading international manufacturers of high-quality wellness beds, treatment beds and devices for the areas of spa, wellness, cosmetics and pedicure/podiatry.

The name “Gharieni” is synonymous with a brand that fulfils highest quality standards and is active around the globe with several subsidiaries.

With its award “A Life of Beauty” presented as part of BEAUTY DÜSSELDORF Messe Düsseldorf honours figures with special merits in professional cosmetics who are considered driving forces in the industry.

The award ceremony will take place at the Meeting Point in Hall 10.

Passionate Visionary Sammy Gharieni was born to a Tunisian father and Belgian mother in Tunis.

In 1981 a scholarship took him to the University of Duisburg where he completed his studies with an electrical engineering degree. The first career milestone followed in 1992 when he established the trading company “Electro-Medical Gharieni”, which engineered beds for medical treatment, dialysis and plastics surgery. In 2005 Sammy Gharieni identified enormous potential in the spa and wellness sector and made a trendsetting entry into new markets with quality-controlled, innovative high-tech wellness and treatment beds. With their multiple functionalities, top-class materials, exclusive design and especially the personalised choice of extras, covers and colours Gharieni took beds to the next level. “I am driven by passion and I absolutely love what I do – and this decides on the avenue you opt for at the end of the day,” says Sammy Gharieni describing his daily motivation.

Professional Concept and Global Success Gharieni Group has now become a global player and their products bearing the “Made in Germany” quality seal are sold in over 120 countries around the globe. The portfolio not only includes wellness beds, cosmetic and

podiatry beds but also furniture as well as cosmetic and medical devices and consumables for studios and practices.

Wellness concepts with entire treatment routines, matching accessories as well as training on the equipment round off the range. Of course, Gharieni Group also had to overcome the challenges posed by the Covid 19 pandemic. “Despite the initial concern and uncertainty due to the Corona pandemic, we were able to cope well with the last two years.

We have paved the way towards the future with new treatment technologies, some of which are contactless.” Active networking at national and international level ranks very highly. At a very early stage the Gharieni-Team also saw the need to look beyond their own backyard when developing new products. The in-house development department therefore continuously cooperates with specialists from a wide variety of fields and sectors of industry. “The principles of successful companies are innovation, investment in research and multidisciplinary cooperation. A worldwide network is indispensable for this,” says Sammy Gharieni. 2022 Gharieni Group is the Forbes Travel Guide’s “Official Spa and Wellness Outfitter” for the 4th year in a row. The independent rating system for luxury hotels, restaurants and spas presented Gharieni with the coveted award for representing best products and services in the spa and wellness sector.

BEAUTY DÜSSELDORF 2022 runs from Friday to Sunday, 6 to 8 May and is open every day from 9 am to 6 pm. All visitors must accredit themselves as trade visitors before purchasing their admission tickets. TOP HAIR will be held from 7 to 8 May. Visitors can register beforehand at www.beautyduesseldorf.com. For all other information on BEAUTY DÜSSELDORF also go to the website or call the BEAUTY Hotline on +49 (0)211 4560-7602.

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WWW.MYORGANICS.COM

HAIR CARE PROFESSIONAL QUALITY 100% MADE IN ITALY

interview

MY.ORGANICS Well-being for people, a love for nature and a passion for research are the main objectives of the dynamic Venice based company

Alberto and Alessandro Lievore

Export Magazine interviews Alessandro Lievore, CEO, MY.ORGANICS EXPORT MAGAZINE: In the crowded world of beauty, MY.ORGANICS has been able to stand out from the crowd since the beginning for some characteristics which you’re your company unique of its kind.

What are the bases on which you founded your business and what have you focused on to express your philosophy to the full?

ALESSANDRO LIEVORE: We focused on some basic concepts that from the very first day when we started out on this journey have characterized our work. In the first place, we pay particular attention to the WELLBEING FOR PEOPLE (our main goal). Indeed, the need of the person is at the heart of our work from the creation of the product to when it is put on the market. This is followed by a LOVE FOR NATURE (we are talking about the sustainable supply chain and biodynamic agriculture and the attention to the choice of ingredients)

and a PASSION FOR RESEARCH (here we are talking about how we create a product, research and development).

EM: Has the concept of wellbeing evolved in time? What is today’s consumer looking for as well as improving their aesthetic appearance? What do they expect from a cosmetic product, whether it is for haircare or for skincare?

AL: Yes, absolutely, it has evolved and keeps changing all the time!

The period we are living in always makes us keep up with the times and to be able to choose in advance or with perfect timing every new trend, both in cosmetics and in the environmental field. It is a race against time: every new thing is already out of date as soon as it arrives on the market, and it seems to be no end to the race.

This is why we accept the challenge every day, with great enthusiasm.

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EM: Is your packaging, sober and simple, attentive to avoiding waste and to a more general question of eco-sustainability?

AL: We use different types of packaging, depending on the product that has to be packaged. Glass bottles, for example, are the most suitable for oils. For other kinds of product, we use packaging made from Green PE, a plastic obtained from sugar cane, with over 90% of components obtained from biomass.

This allows us to offer 100% recyclable and highly biodegradable packaging.

This year, we are starting research to use other distinctive elements on the topic of eco-sustainability alongside Green PE. EM: How important is it for you to be able to propose highly professional and performing products using highly advanced raw materials and formulas, in full respect of the environment?

AL: Research and development on the highest quality standards are essential to refine a wellness product whose formula does not contain potentially harmful ingredients for our body.

interview

find active ingredients that are increasingly new and that can make the difference, keeping ourselves constantly updated on what’s new in the cosmetic sector and in organic and biodynamic agriculture.

Keeping up with the times from the point of view of ingredients and technologies is necessary to be able to be successful on a market that is continuously and rapidly evolving.

philosophy and who above all who undertake to keep themselves updated, thanks to the training courses with our group of technicians, MY.TEAM. We offer professional refresher courses, on various topics, from basic cutting to the professional use of our colourings.

One of the strong points of our brand is the constant support we gave give to professionals who decide to work with our products.

EM: Already present in Italy, some years ago you ventured on to foreign markets, obtaining, where you are present, considerable success.

How do you promote your brand abroad? Which services do you offer your distributors, so that they can make the products appreciated on their market?

AL: We have an international sales market, with distributors present in more than 25 countries all over the world. Thanks to our salons we spread the MY.ORGANICS philosophy and aim to concretely promote an idea of professional haircare that is sustainable.

We are always looking for partners who are interested in sharing and spreading our corporate

EM: Do you think it is important that companies and distributors go back to meeting in person?

AL: We think it is important to create a connection with our clients and what better occasion than a show or a trade fair? We are present at many international fairs in Europe, Asia and America. In particular, we are very proud of our constant participation in Cosmoprof in Bologna.

We are laying at home and we are always trying to distinguish ourselves to attract attention and create new connections and establish new lines of business.

This year at Cosmoprof, we will also be present “on the stage” of On Hair with a brand-new show called MY.BEAUTY IS GOLD.

Our choice to complete some of our formulas with ORGANIC ingredients also derives from this in-depth study.

It depends on the process of growing the plant, and the type of pesticides or anti-parasitics (natural or not).

The purchase of certified and organic ingredients entails a considerable investment which we deem fundamental and essential to be able to offer our clients products of quality, that respect health and protect the environment.

EM: Do you have any projects in particular on which you are focusing in 2022?

AL: Research for us is an absolute prerogative: we undertake to

Claudia Stagno 55 www.exportmagazine.net

©Hair Artist : LOS CUT IT | Carlos Estrella

THE ART OF STYLING BaBylissPRO Products combining high-end design and technological excellence. A 100% professional range exclusively dedicated to professionals that practicing their art with passion and distinction. Worldwide well-known precursor products.

Innovating, for BaBylissPRO®, is above all to be useful to hairstylists, and to allow them to obtain unprecedented styling results for their clients. And because the health and well-being of hairdressers are at the heart of the brand’s concerns, the BaBylissPRO research laboratory is constantly developing and reinventing hairdressing tools that are innovative, ever more efficient and easy to use. Discover now the tools of tomorrow…

FOLLOW US ON INSTAGRAM

LO-PROFX

- A classic Americano style collection. A low-profile metal lid, ergonomic thumb indent, and solid weight/balance makes it feel absolutely perfect in hand.

The LO-PROFX collection features an ultra-low profile metal shield cover with an ergonomic grip housing on each unit.

Powered by high-performance digital 6,800 rpm motors with highcapacity lithium-ion batteries, the design and power are completed by arming LO-PROFX units with low temperature Graphite blades.

LO-PROFX, the perfect machines for overall feel, power, and cutting performance.

FXDRYER With the FX dryer collection, we will satisfy all hairstyling professionals, and especially the barbers, with the accessories delivered with the dryers and beside the 3 concentrator nozzles and the diffuser, we also have provided an exclusive comb attachment to allow beard drying and styling.

They are the dryers of those who want high-tech and high-performance tools, of those who want to make the most of their creativity.

Specially designed for maximum airflow, low noise, low vibration and minimum weight, the FX dryers, pure MADE IN ITALY technological and engineering gems, deliver faster drying and long-lasting styling results with the professionals and their clients’ comfort in mind.

CHAMELEONFX Two star-products of the BaBylissPRO4Artists range: the CHAMELEONFX COLLECTION set features the SKELETONFX outlining metal trimmer and the FOILFX02 cord/cordless metal double foil shaver in a new iridescent colorway.

The FOILFX02 shaver is a perfect blend of luxury, design and high technology.

It has been designed to achieve perfect trims and shades, becoming the perfect tool for extra-close shaves, for cleaning hairline and offer clean, net results.

The SKELETONFX precision engineered Titanium T-blade with zero gap adjustment makes it possible to achieve perfect clear cuts. It is also ideal for close trimming, precise neck and beard outlining and also edging around ears, perfect for fine lines and creative styling.

FX3 Every item of the FX3 Collection features advanced high-torque engines, ultra-sleek ergonomic European housings, and a unique embedded carbon texture grip surface.

X3 clipper and trimmer: DLC/Nickel Titanium zero-gap adjustable blades, Lithium polymer batteries, high speed, high-torque digital engines, extra-long runtime and very quick charging time, LED battery indicators.

X3 shaver: Titanium double foil offset system, high-speed rotary motor, Lithium-ion battery, extra-long runtime and very quick charging time, LED battery indicator.

The FX3 Collection is the ultimate combination of POWER, DESIGN & CUTTING PERFORMANCE.

www.babylisspro.eu

BOND SAVER LAMELLAR WATER What is it?

A light, ultra-fast treatment, suitable for all hair types and textures.

It gives intense shine and repairs all hair types in just 9 seconds, without weighing it down.

The Vegetal Protein Complex contained in it preserves the integrity of the hair’s lamellar structures.

#LISAPLEX #9SECONDS #LAMELLARWATER

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PERFECT LIGHTENING IN TOTAL SAFETY FOR THE HAIR

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DETANGLES, SMOOTHES and leaves hair looking VISIBLY HEALTHIER and SHINIER in just

seconds allwaves.professionelle

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Concept: www.deesign.it

PERFECT MOISTURE

Marula Oil a luxury cosmetic.

DCM, with unique, high-performance formulas, has created the new Perfect Moisture line with this incredible ingredient born to boost beauty.

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Piazza Emilia, 1 - 20129 Milano (Italy) www.diapasoncosmetics.com

PERFECT MOISTURE DRY SHAMPOO

compan y

LISAP CELEBRATES ITS 70TH BIRTHDAY The company, a leader in the professional hair sector, creates HQ Holding and aims at important future growth

Locatelli Family

Lisap is projected into the future and ready for new challenges.

Although the company entered its 70th year of business on 29th April, the Locatelli family, the sole shareholder, is strongly committed to an operation relaunching the brand and to the creation of an industrial group that by specialization and dimensions is already one of the main production hubs in Italy in the sector of cosmetics for the hair.

‘My father left me a dream that is renewed each time I talk about Lisap,” begins Renato Locatelli, ‘to take this company as far and as high as possible.’

Renato, now Honorary Chairman of the Group, was the driving force of the company until 2019, the heart and soul of a business that without compromises truly represents Italian quality production.

The Lisap DNA is still based on the same principles of quality,

innovation and correctness that contributed to making Lisap the oldest company in the sector and since 2019

Fabrizio, Stefano and Alessandro have been capable of picking up the baton from Renato and continuing the same dream with conviction.

‘To face the future, we have decided first of all to question ourselves and start off again from a new business model,’ says Fabrizio Locatelli, President of the Group since 2019, ‘creating HQ holding which will lead the expansion of our activities and take us through a complexity of business and a more structured growth in the coming years.’

The three brothers, as well as being shareholders, play an active role in the company and deal with key aspects for the development of the group now under HQ Holding. ‘Having the good luck to experience the company dynamics that have always helped us understand how important it is to invest constantly in the company,’ comments, ‘we will continue to do so in the years to come as well.’

HQ holding today includes the subsidiaries, obviously Lisap Spa (www.lisapitalia.com), Diapason Srl (www.diapasoncosmetics.com), Parisienne Italia Spa (www.parisienneitalia.com) and Schulze GmbH (www.friseurbedarf-schulze.de), as well as commercial branches in Australia, Malaysia, Spain and North America and in the future is definitely setting its sights on an expansion outside the national borders.

‘To be able to sell our colours, our shampoos and our conditioners in over 100 countries fills us with satisfaction,’ says Alessandro Locatelli, in charge of the foreign division, ‘and seeing our companies around the world compete with the beauty multinationals fuels our desire to grow and do better and better, always keeping a child’s enthusiasm but with the experience of our first seventy years,’ and then he adds, ‘thanks to the commitment and the dedication of all our staff, our group is projected towards the future and is ready for new challenges.’

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compan y

LISAP AND MAX PRO An exclusive agreement to promote the international brand for top acessories in major countries

With the many types of curling irons, blow dryers and straighteners, Max Pro offers the right tools for every hairstyle you can think of that protect and care for your hair, and are very easy to use.

Max Pro listens carefully to the wishes of their customers and they constantly improve the products by using the latest techniques and technology.

Because of that, the products are of high quality and extremely reliable.

Max Pro has been marketing hairstyling tools since 2013, and is known for offering top quality. Max Pro has now signed an exclusive agreement with Lisap Italia to promote the international brand and the extensive range of innovative products. Lisap will be the official international partner of Max Pro and work side by side with the Dutch company to create innovations for the hairdressers across the world.

In addition, Max Pro offers a lifetime warranty on their curling irons and straighteners, convinced of the quality of the products and aware of the importance of a good hairstyle.

Goodbye to bad hair days.

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interview

FABY LINE INNOVATION, EXPERTISE AND RESPECT FOR THE ENVIRONMENT AT THE SERVICE OF THE NAILS INDUSTRY

sales manager

EM: We know that training is in your DNA, the result of an expertise built up over time.

AV: Our expertise comes from thirty years of experience and know-how matured by all the members of our family, my parents Fabiana and Piermario, with the addition, later, of my brother Alessandro and myself.

We insist greatly on training throughout the chain of distribution. As the final objective is that the client has healthy, as well as beautiful, nails, it is important that the product, formulated to be attentive to the consumer’s health, is treated with all the most appropriate precautions, to guarantee the maximum performance in complete safety.

EXPORT MAGAZINE: Faby is a brand that stands out in the world of nails for a number of aspects. Can you describe the most important ones?

ALBERTO VIALE: We are an Italian company, we like being Italian and expressing and exporting to the world of nails those positive concepts that everybody recognizes as Italian: maximum quality, attention to detail and the sense of style and fashion.

Another element that characterizes us is that of offering an impeccable service, everything that leaves our warehouses to then attain the evident results on the final clientele, is the result of meticulous work on our part, by our distributors and by our collaborators.

EM: We know that recently you presented a line of semi-permanent nail varnishes that has improved both the performance of the products and the way of working of professionals.

Can you tell us about this?

AV: It is MicroFiber, a launch that was enormously successful in 2020-21.

Despite the pandemic, which brought a real innovation to the market.

It is a semi-permanent nail varnish which allows quickly covering the nails, enriched with synthetic fibres and vitamins to keep nails healthy.

Extremely easy to apply, it has a very high performance and is so fast to use that it reduces application times by up to a half. It is a professional product, like all those in our portfolio, with a different technology from the others existing on the market, which guarantees its

Interview with Alberto Viale, Faby’s International

68 www.exportmagazine.net

resistance and flexibility.

Available in 6 shades: Milkywhite, Soft Pink, Sheer Pink, Covering, Pinkish Beige and Crystalline.

EM: Eco-sustainability is one of the most frequently recurring topics at industrial level What is your approach with respect to this subject?

AV: Not only at industrial level, but also personal. Our approach is that of being very attentive to the raw materials we use for our products. This year, as we have already done twice, we are resenting a Special Natural No. 3 collection called ‘Aria’. The colours are completely natural, in the shades of ‘nude’, they are ‘bio-sourced’ with the use of 87% of ingredients of natural origin. It is an important result for a nail varnish which, as it is a technical product, nevertheless has to guarantee an excellent performance.

Well, the product is eco-sustainable, keeping all the characteristics of the Faby nail varnishes, i.e. it is glossy, covering and easy to apply.

Our motto is: we do not compromise on quality; we are a professional brand from which all the best that a nail varnish can offer is expected; today we are also able to add an ethical value.

EM: In addition to the Italian market, which foreign markets give you greatest satisfaction and where do you see a strong potential for your brand?

AV: Recently, we have implemented a strategic change on how we want to approach international markets.

interview

Distinguishing the European market from the non-European one.

We will be active on the European market directly, as is already the case in Spain, where we have various local distributors that we coordinate from Italy. Our objective is to replicate this business model in other European countries. For the other countries, we really hope that we can propose our wide offer of products to distributors from countries where we are not yet present.

Our stand at the Bologna Cosmoprof, characterized by being Italian-made and elegant, will give the most attentive and demanding visitors the chance to get to know our new products.

Claudia Stagno

Viale family, from left: Alessandro, Piermario, Fabiana and Alberto Viale

NEW LIGHTNESS WITH FABY NATURE’S “AIR” Faby introduces Aria, an intense collection of beautiful spring brushstrokes of vibrant yet soft colors

Based on tradition and innovation, the Italian nail brand FABY keeps pushing the boundaries in terms of innovative products that are cruelty free and without any harmful chemicals such as DBP (DibutylPhthalate), Toluene, Formaldehyde, Formaldehyde Resin and Camphor – FABY is the Big 5 Free. The brand is glad to introduce its new edition of Nature called Aria (Air). The entire collection is dedicated to delicacy and nuances of pale colors inspired to freedom, lightness and lightheartedness. The new Nature edition’s colors sprout from watercolor-like hues and are inspired to gentle and harmonic brushstrokes representing the magic of the first soft sun’s rays in springtime - a blaze of pastel colours and flowers’ petals that bravely begin blooming. This special collection consists in delicate nuances of ageless romantic beige, pink, wisteria and lilac. FABY’s chip-resistant and long lasting formulas are made with the finest ingredients and created with the latest technology and research. They are never tested on animals. A precious recipe made with organic-certified ingredients of vegetable origin, free from toxic substances or irritating solvents results in a safe formula designed to be environmentally-friendly and health-friendly. The nail polishes are very easy to apply thanks to the special flat brush that makes application easy and quick, and streak-free too. The result is highly performing – amazing shiny colors that dry so quickly and last for long. The new edition Air consists of 6 new shades and every nail lacquer has its own title, a name inspired to its color, a short story to tribute the magic and delicacy of colors in spring. With shades that are inspired by things like Italian culture, literature, cinema , fairytales or nature’ beauties and art, Faby nail lacquers are always an expression of personal style. Faby’s nail products are sold in perfumeries and available in the best beauty centers worldwide.

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events

Luxe Pack and MakeUp in Shanghai LPSH is back and growing bringing the high-end packaging industry together with a focus on new market demands

“Although China’s goal of achieving “Common Prosperity” may add uncertainty to the future growth of luxury firms in this market (source: Luxury Society), the ‘2021 Tencent x BCG China Digital Luxury Report’ recently estimated that the luxury market in mainland China will grow at a rate of 23-25 per cent next year and is expected to reach a value of 630 billion RMB by 2022.”

influencers from cosmetics, fine food, fashion and wine & spirits brands.

This year, Luxe Pack Shanghai will once again gather a broad range of high-end and innovative worldwide packaging suppliers to present their latest solutions, including containers, boxes, design, anti-counterfeiting, new materials or smart packaging, which meet brands’ needs of innovation, sustainability, supply chain new

In 2021, Luxe Pack and MakeUp in Shanghai brought together 220 high-quality exhibitors and 6,079 professionals, out of which 85% were decision-makers and purchasing

What’s new in 2022 As the leading business platform for the Asian creative packaging industry, Luxe Pack Shanghai is constantly looking to enrich visitors’ experience with practical discussions but also discovery areas where visitors can fully touch and feel innovative solutions. This year again, some of these areas will showcase practical illustrations in line with the themes discussed in the conference agenda:

• In green awards Consisting of an exhibition and an award competition, Luxe Pack in green is a unique space for exhibitors to unveil their eco-conceived innovations, honoring the great strides made by the industry.

Unlike ever before, sustainable solutions will be the heartbeat of this year’s show.

• Innovation Room The Innovation room is a private setting open exclusively to brands, showcasing the most cutting edge solutions the industry has to offer. It has been curated to meet the tangible needs of decision makers from the cosmetics, fine food, wines & spirits, fashion, jewelry and tobacco industry.

demands, transportation and logistics challenges, to global luxury brands.

Over the years, Luxe Pack Shanghai has attracted a number of leading packaging companies and this year 75% of the booths have already been booked, including such as: Alpha 3, Carre Basset, Changcheng, Duksu, Envases Group, Favini SRL, Hyde, Junlong, Kiyi, Mastermind, Multipack, Prime, Procos, Qianxi, Saijing, Shallow Moon, Shunfa, XRD Nano, Yama Ribbons, Yuanshang. They will showcase practical solutions and best practice discussions to develop unique packaging for Chinese and International brands visiting the show.

• Tech hub Answering the growing demand from luxury brands, Tech hub will be making its debut at the show to shed light on smart packaging and all high-tech solutions for luxury packaging. This will be a specific area at the heart of the show dedicated to new technologies and showcase exhibitors’ expertise in intelligent tags, trace solutions, 3D printing, digital user experience and AR/AV, etc.

• Red planet by centdegrés (New in 2022) Following its visit of Luxe Pack Monaco, the red wave is about to land at Luxe Pack Shanghai 2022, bringing you a taste of the future: discoveries and experiences between packaging, innovation, tech and emotions, with one common RED thread. Get ready for take-off, Luxe Pack Shanghai and centdegrés are taking you to the Red planet!

• The creative conference program Luxe Pack Shanghai is a platform designed to increase market visibility, share cutting edge industry insights, network and learn from peers. Following the past edition’s featuring internationally acclaimed experts such as Jami Yang, Geping Mao, Yunlin Dai from Yanghe or Weimin Ye from Jahwa, this year’s agenda will open with a global trends bird view and dive into round tables about innovation, new sustainable materials, eco conception and regional case studies.

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interview

OZONO Health & Beauty The excellence of Ozone products Made in Italy

Franca Rosso

founder of OZONO Health & Beauty, a company based on the island of Elba, tells us about the uniqueness of the patented cosmeceutical line based on ozonized oil.

A complete range for the face and body and for both professional use and for home care

EXPORT MAGAZINE: How did the idea of creating a cosmetic line based on ozone come about?

Did you do research?

FRANCA ROSSO: It was when I met another company that already used ozonized oil in zootechnics that inspired us for the idea of a line of dermocosmetics with ozonized oil.

After major research, we reached this fundamental objective: to stabilize the ozone in an active state, by micro-encapsulating it in the molecular structure of olive oil and sunflower oil for dermocosmetic purposes.

The ozonized oil that is obtained with this long process is rich in peroxides, obtained through an exclusive patent and it is used in every product in both the professional and the home care line.

The active ingredient is contained in the complete range of products in the opportune percentages and is released on the skin in the form of ozonide, the derivatives of ozone; with a small massage, these penetrate the epidermis and reach the microcirculation, reactivating the circulation.

The active ingredients therefore reach the dermis helping the cellular turnover and giving skin a more radiant appearance, they help to reduce fine lines and eliminate the imperfections of the skin’s tissue.

EM: Is this line to be used exclusively in beauty centres?

FR: We have a professional extension which follows specific rituals and can also require the use of technical equipment, but OZONO Health & Beauty is conceived to be used by the client at home as well.

The results can be seen from the very first applications.

EM: Your formulation makes you stand out, why?

FR: OZONO Health & Beauty has a natural, green and skin-friendly formulation. The components have to be non-allergic. Everything is tested by the University of Ferrara.

The maximum guarantee.

EM: Why should a distributor import OZONO Health & Beauty?

FR: because they are functional products with an exclusive patent.

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They are cosmeceuticals which use an innovative technology which keeps the promises and creates great loyalty with final customers.

Those who buy it, buy it again.

Its uniqueness on the market creates a virtuous circle of sale: an opportunity for growth for the distributor because it becomes a precursor in an innovative sector, but not competitive.

EM: Is there one indispensable product in the line?

FR: The best-seers are: the eye contour and the gel filler, they are greatly loved.

EM: In which countries do you see a potential market?

FR: For the moment we are working well in several European countries, in Oman and the Middle East, we are starting distribution in Kazakhstan and we are also focusing on the United States.

EM: How are you making yourselves known?

FR: We are engaged on several fronts for the promotion of the brand, including through trade fairs. Recently we have been to Mexico, Istanbul, Kazakhstan, Riga in Latvia and then Paris and Madrid. Taking part in trade fairs creates great contacts, it rekindles the business. The company is dynamic on many fronts.

EM: Franca, you have always carried on the Philosophy of Well-being, can you describe it? What inspired you?

FR: The philosophy of well-being is an essential point for me, it simply means cultivating authentic beauty day by day.

Dedicating time to yourself, taking care of your skin with friendly products, with natural products and feeling good inside

interview

and gives an advantage to the seller because it is our “naming” that reflects us. It is a distinctive feature which I hope takes us far.

EM: What would you like to say to those who do not know you?

FR: Among the few cosmetic companies that make products with ozonized oil, we are the excellence, both as regards the completeness of the line and for the quality of the formulas and the beauty of the packaging in line with our philosophy. With us, you grow in beauty.

Claudia Stagno

and outside. It is real and substantial well-being; it is really looking after oneself. And the place where you live is fundamental. Being immersed in beauty brings beauty. Precisely for this reason we have chosen to keep our head office on the island of Elba, even though we have a warehouse and showroom in Livorno. Living in a real paradise like ours has inspired us a great deal. It is a conscious and coherent choice.

EM: Can we talk about the packaging and naming?

FR: In this case as well we have focused on the essential. A functional beauty and without frills. The name too is unique

What those who have tried it say Alessandra Barlaam beauty expert and trainer How did you learn about OZONO Health & Beauty products?

For my work I do a lot of research.

I like it very much because it is a cosmeceutical, scientific cosmetics for the face and body which go beyond traditional cosmetics, as they use functional substances present in pharmacopoeia.

Ozonized oil is obtained according to an exclusive patent and it is used in every product in both the professional and the home care lines.

After having tried this line, what is your feedback?

The skin is immediately regenerated, oxygenated, nourished and radiant with the minor imperfections reduced.

The creams have a texture that is really comfortable to apply. I have tried the whole line at home as well.

Day after day, the skin becomes more and more radiant. I recommend it.

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NUOVA FAPAM FROM TRAINING TO PRODUCTS Experience, quality and innovation for hair professionals

Nuova Fapam, with its 50 years of experience, is among the most important companies operating in the haircare sector, representing the best of Made in Italy in quality, innovation, and research. The company owns SCREEN, nubeà, and JAAS professional haircare products brands and a franchising chain counting around 1000 salons in Italy and abroad.

From its origins, one of its main assets is a deep training activity to support hair professionals in their growth path.

The focus is on a clear target: allow hairstylists to transform their passion into business success by providing constant education, technical and managing support, and outstanding products distinguished by great performances, reliability, and efficacy.

The company recently led an expanding business deal that includes a worldwide commercial and corporate expansion that saw private equity fund Mandarin Capital Partners believe and enter the project with the creation of the new Ymenso Holding.

Thanks to this new company setup, Nuova Fapam’s offer increased with new private label activities.

SCREEN Show. More than 2000 professionals participate the event.

SCREEN brand includes colors, technical services, haircare treatments for daily and specific use, and a style and finish line. Dorado Color Cream, with 24K gold, and its incredibly rich and durable shades, is one of the most successful items of its range together with Legerity Beauty Hair Collection, the first hair beauty treatment with an instant effect distinguished by cutting-edge formulas and captivating pack designs.

Nubeà is all concerned with scalp and hair treatments.

A great match between cutting-edge cosmetic technology and nature is at the base of nubeà’s strength and efficacy.

A unique synergy between Essential Oils and Vegetal Extracts distinguishes its formulas specifically conceived to reestablish scalp health and balance and hair beauty and vitality.

JAAS responds to the need for efficacy, security, and innovative formulation, meeting at the same time the requests of a constantly evolving market, launching every day more pressing challenges in terms of results and costs.

PRIVATE LABEL SERVICES include a total support, from formula to packaging, in new products line launchings.

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Parlux presents DIGITALYON®, the new hairdryer The Italian company presents this year an extraordinary novelty product: the first digital hairdryer

Its name features it: Parlux DIGITALYON® is a brand new professional hairdryer with a digital motor and represents the natural evolution of the best-selling Parlux model of recent years, Parlux ALYON®.

For over 40 years Parlux has been assuring professionals and not only, high- quality electric and electronic appliances and on this occasion too, the researchers of the Milanese manufacturer developed for this new model, all the best technical details able to satisfy any professional need.

Without no doubt, the digital technology offers this hairdryer extreme lightweight and power; peculiarities that translate into further reduced weight, excellent balance, extreme ease and speed of drying for perfect hairstyling services,

to be carried out in a short time and which, at the same time, they can safeguard the health of the operator (avoiding annoying arm and shoulder pains).

It is much more silent and powerful (2400 Watt) and includes an innovative digital motor presenting a new “wave type” resistance, ergonomic handle and perfect balance, anti-heating body, the now essential technologies – ionic and ceramics “Air Ionizer Tech”, and the hair catching system “HFS Hair Free System”, a new design nozzle “SLIM”, having a plate effect allowing for and a very quick, wonderful hair straightening for a softer and more brilliant hair.

The completely redesigned filter has been developed and patented to better retain the dirt that often gets inside the appliance; in this way, the power and efficiency during use remain unchanged.

Its shell, with a modern design and prismatic shape, is treated with a silver powder paint which gives it the “Antibacterial” treatment to which all Parlux hair dryers are now subjected.

As usual, the new Parlux DIGITALYON® is also made entirely in Italy and according to the “Eco-Friendly” Parlux philosophy which guarantees energy saving, no harmful emissions and the use of recyclable packaging and raw materials for all its products.

This 2022 novelty hairdryer is available in two different color versions: Silver and Anthracite which further denote its “digital” character and two different versions: • “Standard” (with two nozzles: standard e slim) • “Pack” (includes the new Parlux DIGITALYON® hairdryer and the revolutionary diffuser “MagicSense®”, the idealo ne for the natural drying of wavy hair.

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Probably the best hairdryer in the world.

Until the next Parlux!

Parlux DIGITALYON® with the new professional digital motor is more powerful, hotter and even more light-weight.

WWW.PARLUX.IT

ADDMINO-18 add-plex.com

The ultimate revolution in hair repair Your professional partner against hair damages, based on an innovative 2 power technology:

fruit acids + mineral salts & fermented green coffee

hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com

COLORED HEROES Private label semi-permanent hair color The temporary solution to change hair color without commitment.

Vegan friendly, peroxide&ammonia free color creams, cream gels, conditioners and masks, which bestow great nourishment and shine to the hair.

ASK US HOW TO DEVELOP YOUR COLOR LINE!

hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com

Connect yourself with the most innovative company for private label production of personalized cosmetics.

Find out how to become one of our “customer partners”. Thanks to an expertise of over 30 years in hair color, hair care and skin care products and with a portfolio of more than 1000 formulas, we offer made in italy full services to more than 200 brands in 90 countries around the world.

Do you stand out?

Make the most of your personality and uniqueness with Nouvelle, brand conceived and produced in Italy with a history of over 30 years and distributed in more than 80 countries worldwide.

Animated by the culture of design, fashion, with advanced cosmetic research and a strong attitude to the world of art, Nouvelle satisfies the dreams of your customers. More than 15 lines of color, styling and treatment for a fascinating esperiential journey in hair salons or at home. made in italy nouvellecolor.com - hsacosmetics.com

interview

HSA: AN IMPORTANT OPERATION TO STRENGTHEN INTERNATIONAL RECOGNIZABILITY HSA enters a new phase of its story to propose an all-round offer in the world of beauty, characterized by innovation

4-support and expansion of our brands.

To attain these objectives, my brother Davide and I remain fully committed to the company and keep our current managerial roles, providing continuity and guaranteeing an integrated development coherent with our values and our history which began 40 years ago.

Interview with Stefano Zanzi, HSA CEO EXPORT MAGAZINE: Recently there has been a change in the shareholding of your company.

Can you illustrate this to us?

STEFANO ZANZI: Last December, after a long preparation, we announced the conclusion of an important operation for our company. Tec Beauty Spa-The Equity club, which is a private investment company, supported by some of the most important Italian entrepreneurial families and by Mediobanca, joined the Board with a majority shareholding.

Such an important step definitely marks a new phase in our history, in which we can further support the growth that has distinguished us in recent years, but accelerating some processes of innovation as well as the penetration of some new markets or channels.

EM: What were the main aims of this operation, but where your family is still present?

SZ: Throughout 2021 we evaluated several investment funds, but we confirmed entering into a partnership with Tec Beauty for the peculiarity of the project that they presented.

Personally, I did not want to do a mere financial operation but I was looking for one or more entities with whim to develop a beauty pole made up of several companies all focused on cosmetic products, whether for hair care or skincare or even make-up and fragrances. The idea was not to change the nature of the vocation of H.S.A., but to strengthen its international recognizability thanks to an all-round offer in the world of beauty. The new boost of the company will take pace supported by well outlined strategic pilasters: 1-extension of the offer of products, 2-greater penetration of some key markets such as the USA and China, 3-collaboration with the rapidly growing community of independent brands,

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EM: HSA started as a company specialized in professional hair care, both as a private label and with its own brands. How has it evolved over time?

SZ: For the first decades of its history, H.S.A. was always focused on the creation and production of professional products for hair, with regard to the world of colour then becoming, at global level, one of the most soughtafter players for permanent or semipermanent colouring. Over the years, extending our presence and recognizability, we have also developed all the hair care products, to give an answer to the various needs of care or style of clients all over the world; to keep high the level of innovation and quality, we have therefore created several vertically specialized laboratories, i.e. r&d colour, r&d hair care and a few years ago r&d skin care as well to complete our cosmetic offer.

Despite the problems caused by Covid 19, the sector of hair products has seen an important growth with respect to other categories, with growth both in the professional sector and above all in home care. Very many new brands have come into being in the world of hair and are establishing themselves and conquering space in channels such as online, department stores, perfumeries

interview

davide Zanzi

and pharmacies. This development, unthinkable until a few years ago, represents an important opportunity for our company which is increasingly interested in products linked to the care of the scalp, regeneration and protection of damaged hair or to fight specific issues such as dandruff, sensitive skin or fragile hair.

EM: This operation certainly strengthens your presence on the beauty market. Do you expect to implement new strategies in the short- medium-term?

SZ: With the new partners of Tec Beauty, we are defining both the short-term and the medium- and long-term strategies.

They include various corporate areas, from the supply chain, to digitization

and product development. In the immediate. We are already extending our client base, especially private label, thanks to a wide-range commercial and product strategy, coming into contact with companies and brands that not necessarily belong to the professional sector, but which are present on the market place and in e-commerce or in brick-and-mortar concept stores or chains which are moving towards independent brands.

We have organized ourselves with great determination and effort, conceiving new product categories that will be presented at Cosmoprof in Bologna in the new space that we have called Innovation Hub. It is an area dedicated exclusively to the world of private label, where it will be possible to interact with

to present themselves to the world as a united and solid sector, communicating the values and the capacities and the dizzying numbers that we actually create.

Few know, for example, that more than half the colour cosmetics at world level are made in Italy. The fact of being made in Italy is and will be an even stronger factor of success if we also innovate at the level of communication and not only of the product.

clients and develop together innovative products which reflect the trends or even anticipate them!

budgets dedicated to the shows in the commercial and marketing strategies that will help us to improve the contact with potential clients like Cosmoprof Bologna Worldwide, Beautyworld Middle East, Cosmoprof Asia, China Beauty Expo, but also new fairs for us such as the PLMA in Amsterdam or other events dedicated to independent brands. We are carefully assessing new distribution channels so some shows that are not linked only with the professional world will help us understand the market better, meet the companies directly and their buyers or product development managers.

In short, the digital world represents an important slice of our budget but we are not overlooking the live contact that only a trade fair can offer.

EM: Is the fact of being made in Italy still a factor of success on international markets?

SZ: The importance of Italian production, more than established in some sectors such as food, fashion and design, is still not so clear in the beauty sector, even though the turnover definitely has a high value in the country’s trade balance.

Those who work in our industry know perfectly well that Italian products are synonymous with quality, creation and innovation, but this perception is not yet so deeply rooted in the final consumer.

This is because the Italian private label companies have only recently started

EM: Will you be taking part in trade fairs, now that the majority of the shows will again be with physical attendance?

SZ: The participation in events and trade shows, totally reduced to zero in the past couple of years, is obviously subject to our analysis in this period of reopening. There will be

Claudia Stagno 87 www.exportmagazine.net

events

COSMOPROF NORTH AMERICA A new venue in Las Vegas for the US show

From Tuesday July 12 to Thursday July 14 inclusive, the largest B2B beauty exhibition in the Americas will be hosted at the Las Vegas Convention Center (LVCC) in Las Vegas, Nevada.

With the return to business, the beauty industry is adopting and advancing to support the newfound optimism and opportunities for growth in the United States.

Cosmoprof North America will be once again opening its doors and providing attendees with an exhilarating show experience to learn and share the most important new developments in the industry.

This year, the show has a new two hall format. For the first time Cosmopack North America, the only event in the Americas fully dedicated to the entire beauty supply chain, will have its own dedicated North Hall.

New initiatives Several initiatives are new in 2022, starting with Discover Black-Owned

At Cosmopack, visitors can discover innovative ingredients, raw materials, packaging, cutting-edge components, technological advances and more to take brands from concept to creation. Also featured is a dedicated Cosmopack Buyer Lounge, special activations, and on the floor education complementary to exhibitors and attendees.

Dedicated to finished products, the Cosmoprof North America West Hall will feature four macro sectors

Beauty. This personalized curated display area is specially created for Black-owned beauty brands seeking access to market opportunities, educational resources, retail distribution and brand exposure.

Curators Adrienne Mason and Maria Torres created the Beauty International Group with the

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of Hair Care, Skin Care & Make-up, Nails, and Natural Products.

Country Pavilions will showcase authentic elements and innovations from countries recognized for their strong heritage in beauty.

Featuring the returns…

Returning this year are special areas dedicated to curated exhibitors including Discover Beauty, Discover Beauty Spotlights, Discover Green and The Beauty Vanities.

Also returning are Cosmoprof North America special projects, including Boutique, a one-of-a-kind beauty sampling bar, the Buyer Program, which encourages networking between exhibitors and top buyers, Cosmoprof and Cosmopack North America Awards, CosmoTrends, Mentorship Program, and Press Zone.

Cosmo Talks’ wide-ranging seminars and workshops that combine creativity, inspiration and business will be hosted by powerhouses such as NPD, FIT, Spate, Insider’s Guide to Spas, and BEAUTYSTREAMS amongst others.

With more than 20 seminars and workshops, it aims to be the widest ranging series of conferences and in-depth talks in the beauty industry.

intention of ensuring Black-owned beauty brands have access to investment capital, retail distribution, logistics and valuable industry know-how.

This area facilitates retailers’ commitment to the “15% pledge” which asks businesses to dedicate 15% of their shelf space to Black-owned brands.

THE LEADING B2B BEAUTY EVENT IN THE AMERICAS, DEDICATED TO ALL SECTORS OF THE BEAUTY INDUSTRY COSMOPROFNORTHAMERICA.COM NEW VENUE LAS VEGAS LAS VEGAS CONVENTION CENTER (LVCC) JULY 12 – 14, 2022

REGISTER BY MAY 27 AND SAVE UP TO 25%

SALES OFFICE US, CANADA AND MEXICO PBA, Scottsdale, AZ, USA P +1 480 281 0424 F +1 480 905 0708 sales@probeauty.org

SALES OFFICE EUROPE, AFRICA, MIDDLE EAST, ASIA AND SOUTH AMERICA BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 F +39 02 795 036 international@cosmoprof.it

MARKETING AND PROMOTION BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK

ORGANIZER – NORTH AMERICAN BEAUTY EVENTS LLC

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COLORLY OPTIMUS With 35 years’ experience in the hair color sector, Itely Hairfashion is worldwide renowned for its Made in Italy quality products

Founded with the intent to present to the professional hair-care market high standard products, Itely Hairfashion is a dynamic reliable and sound Italian company whose strength lies in color and comprehensive solutions that respect and protect the scalp and hair.

The company’s hair coloration leadership is based on breakthrough innovations powered by cutting-edge technology alongside precise formulations.

Itely Hairfashion’ identity lies in experience, know-how and competence, namely in its wide and deep “culture” meant as gathering and sharing information, resources, competence and skill, which represents the real company cultural baggage.

The company is renowned throughout the world for its value and passion, the two driving forces at the heart of Itely Hairfashion philosophy and creations.

Innovative And Delicate Formula Since healthy hair is the most beautiful hair, Itely Hairfashion has formulated and launched Colorly Optimus, the new technology-driven innovation that provides intense and amazing color for brilliant, healthy hair.

Research, science and technology are behind every Itely Hairfashion’s product and the exclusive new oxidizing permanent hair coloring cream is no exception. Its formula is safe on scalp and hair fibres.

Colorly Optimus comes in a 60 ml tube and is mixed with 1:1 ratio.

The cream provides brilliant long lasting results and guarantees 100% grey coverage.

The wide palette includes 96 shades pigeon-holed into 20 families, 2 natural series and 1 super light.

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Innovation And Technology A Modern Approach The exclusive &-Plex BOND REPAIR™, a rich complex of precious oils and vegetable butters, helps improve hair brilliance and strength. It offers maximum color performance and protection by repairing and nourishing hair fibres for intense and long-lasting radiance. Mediterranean Blend is a revolutionary phyto-complex that draws on a selection of Italian fruits featuring top quality organic grape skins from Emilia, lemons from Sicily, apples from Trentino and organic wheat bran from the Po Valley.

The Mediterranean Blend complex helps reduce heavy minerals deposits while improving, protecting and extending shine and color.

The mixture of ingredients in the Mediterranean Blend is obtained from Molecular Bioliquefaction®, a patented technology developed by the “Toso Montanari” Department of Industrial Chemistry of the University of Bologna and exclusively licensed to Itely Hairfashion’s raw material producer.

This enzyme-based technology makes it possible to recover 100% of plant bioactive compounds in a completely bio-available and active form.

Colorly Optimus is formulated with the balanced coupling of primary and secondary pigments.

This results in more vibrant and shining colors that stay unaltered throughout the time. The method is called Molar Formula.

Colorly Optimus’ creamy texture is softer, smoother and easier to mix and apply.

It offers greater yield during application.

Research has led to a permanent dye with low level of ammonia which turns into more comfortable application and safer formulation which easily seals cuticles.

It is delicately scented allowing for a relaxing and indulging experience during color service.

Its olfactory pyramid has great strength even after a couple of shampoos and starts with country notes, continues with woody notes followed by floral and ends with oriental notes.

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Recycle And Zero Waste A part of the Mediterranean Blend comes from Circular Economy, a model of production and consumption that involves designing and promoting products that last and can be reused, repaired and remanufactured. Products life span will be extended while designing out waste. The Formula Is 100% Vegan; Paraben Free; Cruelty Free; Silicone Free; Heavy Metal Tested; Phthalate Free; Sles/Sls Free; Nickel Tested and Dermatologically Tested.

3rd International Exhibition for Cosmetics, Beauty, Hair Home Care, Private Label, Packaging and Ingredients

October 13 - 14 - 15, 2022

ICC - Istanbul Congress Center & ICEC - Istanbul Lutfi Kirdar / Taksim, Istanbul

Now in Tel: +90 212 2229060

|

2 Venues

+90 533 4843030

|

info@beauty-istanbul.com

3rd International Exhibition for Cosmetics, Beauty, Hair Home Care, Private Label, Packaging and Ingredients

October 13 - 14 - 15, 2022

ICC - Istanbul Congress Center & ICEC - Istanbul Lutfi Kirdar Taksim, Istanbul - Turkey

ICE COLLECTIVE PARTICIPATION AT

BEAUTYISTANBUL 2022

Following the success of 45 Italian exhibitors at 2021 edition, meeting qualified buyers from 152 countries and reaching the world markets in Istanbul, we are delighted to announce that ICE-Italian Trade Agency will organize a collective participation to BEAUTYISTANBUL 2022 with 800sqm and 60 companies.

In addition to the 30 confirmed individual exhibitors as of March 2022, ICE Pavilion will bring around total Italian exhibitors count for 2022 edition to 90 companies, a record high for Italian participation at exhibitions abroad!

You are also invited to join Italian companies exhibiting at BEAUTYISTANBUL 2022, for lucrative opportunities to export all around the globe, from a single place: Istanbul!

3rd edition of BEAUTYISTANBUL International Exhibition for Cosmetics, Beauty, Hair, Home Care, Private Label, Packaging and Ingredients will be held on 13-14-15 October 2022 at Istanbul Congress Center and Lutfi Kirdar in Taksim, Istanbul-Turkey.

ASTRA MAKE-UP

BEAUTYLAND POINT

BEST COLOR

CARTACOR ITALIA

CERIOTTI

www.astramakeup.com

www.artisthaircare.com

www.bestcolor.it

www.cartacoritalia.com

www.ceriotti.it

CHRISTINE MOR

COMPROF MILANO

COSM&TIC ASSIST

COSM.O SRL

COTRIL SPA

www.christinemor.eu

www.comprofmilano.it

www.cosmeticassist.com

www.cosmohairproduct.it

www.cotril.it

DCM DIAPASON COSMETICS

EUROVETROCAP

EXPORT MAGAZINE

FARMEN - VITALITY’S

GERARD’S

www.diapasoncosmetics.com

www.eurovetrocap.com

www.exportmagazine.net

www.farmenspa.com

www.gerards.it

ICC SRL

INDUSTRIE PAGODA

INFINITY MAKE UP

INTERCOSMETICS GROUP

LA DISPENSA

www.icc-italy.com

www.industriepagoda.it

www.infinitymakeup.it

www.intercosmeticsgroup.com

www.ladispensabellusco.it

LACA TRADE

MARCHESINI GROUP

MAZZONI LB SOAP

MYOSOTIS - ORISING

OYSTER COSMETICS

www.lacatrade.com

www.marchesini.com

www.mazzonilb.it

www.orising.it

www.oystercosmetics.it

OZONO HEALTH & BEAUTY

PROCOSMET SRL

RENEE BLANCHE

VITALFARCO SRL

VIVIPHARMA SPA

www.ozono-hb.it

www.procosmet.com

www.reneeblanche.it

www.vitalfarco.com

www.vivipharma.com

www.beauty-istanbul.com For more information:

info@beauty-istanbul.com - +90 212 222 90 60 Organizer

EVENTS

Successful conclusion of Beautyworld Saudi Arabia 2022 Dedicated cosmetics, skincare, haircare, and fragrances exhibition attracts 4,758 Saudi buyers sourcing products from 76 exhibitors

Riyadh, Saudi Arabia: The 3rd edition of Beautyworld Saudi Arabia concluded on a successful note, welcoming 4,758 Saudi trade buyers through the doors at the Riyadh International Convention and Exhibition Centre from 21-23 March 2022.

The tremendous industry response underlined a welcome return to business for the Kingdom’s only dedicated exhibition for beauty products, fragrances, haircare, and wellbeing, which last took place in 2019 before the global pandemic put an abrupt full-stop on large scale events in Saudi for more than two years.

Now however, the Covid-induced hiatus nearly seems like a distant memory, with both visitors and the 76-strong exhibitor line-up from 11 countries at Beautyworld Saudi Arabia delighted to be back in a safe, controlled physical environment at the purpose-built Riyadh venue. Perhaps not surprising, given Saudi’s beauty and personal care market will top US$5.5 billion in retail value this year according to analysts Euromonitor International, up by nearly three percent from US$5.36 billion in 2021. Opportunities aplenty, and many taken, with international players and local companies alike eagerly networking and laying the ground work for potential long-term business partnerships in one of the world’s flourishing beauty markets.

Beautyworld Saudi Arabia 2022 made its Riyadh debut in style, following two equally successful editions in the Western port city of Jeddah in 2018 and 2019.

The Kingdom’s capital and commercial hub responded in kind though in 2022, having delivered a wealth of high quality visitors and serious trade buyers.

The annual three-day event is organised

by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe

Frankfurt Middle East, the name behind Dubai’s Beautyworld Middle East – the region’s largest international trade fair for beauty products, hair care, fragrances, and wellbeing. “Beauytworld Saudi Arabia has once again demonstrated its position as the most influential trade fair brand specifically catering to the needs of Saudi’s beauty, hair, fragrance, skincare, and cosmetics industries,” commented Maria Cecilia Canlas, interim Show Director for Beautyworld Saudi Arabia. “After such a long break, this year’s edition has been a magnet with quality visitors and contacts in a safe and engaging environment.

We feel privileged to have successfully reunited the industry once again, and look forward now to an even bigger, more successful show in 2023.”

Dubai-based distributor Creative Beauty Source was among the exhibitors launching new brands in the Saudi market. General Manager Manwel Yehya said the company was delighted with the visitor response, and is confident of some fruitful partnerships: “We have nine brands in our portfolio and are launching two key brands in the Saudi market,” he said. “We’re going to present in the Saudi market from today onwards, and we’re so happy to be a part of Beautyworld Saudi Arabia. The response has been outstanding and we will be exhibiting

more often.” Mr. Yehya’s comments were echoed by fellow exhibitor Juana Birkenkamp, Communications Specialist at Parfex, a French fragrance house that produces perfumes for fine fragrances, body care and home products.

“Saudi Arabia is such an important market for us, and likewise Beautyworld Saudi Arabia has been that crucial platform enabling us to meet new clients and establish some strong networks,” said Ms. Birkenkamp. “We’re developing a special collection of fine perfumes that follow the vision of Saudi Arabia and we’ve had a very good audience this week, which is why we’re coming back next year.” Beautyworld Saudi Arabia 2022 featured four dedicated show segments covering Fragrance; Hair, Nails & Salon Supplies; Cosmetics & Skincare; and Machinery, Packaging, Raw Materials & Contract Manufacturing.

The 2022 show also hosted the Beauty Academy where current and aspiring hair and makeup professionals and salon managers honed their skills, organised in collaboration with the Baheya Academy and TVTC (Technical & Vocational Training Corporation). Beautyworld Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka).

More information is available at www.beautyworldksa.com 96 www.exportmagazine.net

Book your space now!

Join us for the region’s largest international trade fair for the beauty industry in the Middle East.

Make the most of a unique opportunity to meet thousands of visitors from the industry on the show floor, and get genuine leads.

Tel: +971 4 389 45 00 beautyworld@uae.messefrankfurt.com www.beautyworldME.com

31 October – 2 November, 2022 Dubai, UAE

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dott. solari COSMETICS KEEPS GROWING dott. solari innovates its wide assortment of hair care products

Founded in 1985, dott. solari Cosmetics has a strong family tradition always fueled by a growing passion for the hair care sector. The company manufactures and distributes professional hairdressing products throughout Italy and around the world. Mr Pietro Solari, CEO of this sustainable and responsible company, has recently presented a large number of new and renewed products in the spectacular Villa Biancardi of Codogno in Lombardy. The company closed the year 2021 with a double-digit increase of +19% and a turnover of 2,5 billion Euros.

The favorable development has enabled the enlargement of the factory based in Somaglia with a dedicated area for training, the hiring of new professional operators and more investment in both digital and paper communication.

Updated Formulas and Restyling The following lines will be launched throughout the year 2022; some of them will undergo a real restyling, other products will be newly formulated.

Love me Color Based on keratin and retinol, this easyto-use line has been enlarged with 17 new nuances, 5 correctors and new colors. In addition the line comes with a new eye-catching packaging.

Love me Care This line has been improved with more performing and enriched formulas along with a new appealing packaging.

Euphoria The renowned line for men will be launched with new formulas and attractive packaging.

Olea Argan Argan Oil is the precious ingredient that makes Olea Argan a high-end line.

The range has been presented with a new formulation, new packaging

and enlarged with two new products: Precious Oil, a finishing product to provide more hydration to straight hair and a leave-in Nourishing Cream perfect for wavy and frizzy hair.

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Phitocomplex dott. solari’s anti-hair loss line will see new recyclable and recycled PET and glass packaging, bio-based labels from sugar cane or Stone Paper (obtained from marble processing waste) FSC certified paper, paraben, silicone, SLES-free formulations that are Nickel, Chromium and Cobalt tested < 1 ppm”.

Part of the growth strategy for the year 2022 by dott.solari Cosmetics is the take over of DIDI Milan, a skin care brand, which will open up new opportunities in the beauty centres business and develop the third parties sector - an ideal occasion to expand and innovate.

10, 11 & 12 SEPT.22 PORTE DE VERSAILLES THE INTERNATIONAL HAIR & BEAUTY EVENT www.mcbbybeauteselection.com

Hair : Beata Bourillon - Makeup : hiroko_makeup - Photo : jmnguyen.photo

PARIS EXPO

report

VALÉRIE KAMINOV – BIOGRAPHY Valérie Kaminov is Founder and Managing Director of the highly successful International Luxury Brand Consultancy.

For over 25 years Valérie has been at the forefront of the global cosmetics industry and has worked with a vast array of luxury, premium and niche beauty brands and fragrances. With her extensive expertise, commercial acumen and practical experience IL Brand Consultancy has become one of the most sought after management and distribution agencies specialising in global beauty. Recognised for the breadth of business sectors and extensive distribution channels it works with, ILBC’s international client portfolio spans both well-established names and newly-emerging brands in hair care, make-up, skincare, fragrance, devices and top-to-toe brands. Valérie’s wealth of knowledge in international growth strategies and business development is combined with an inspirational and forward-thinking approach.

Through her exceptional insight and understanding of the industry Valérie has helped brands amplify their market reach, elevate their brand presence, improve their business performance and achieve commercial success globally.

A further aspect of her business is her skill in brand evaluation, acquisition due diligence, risk assessment and commercial growth which has led Valérie to regularly advise Private Equity Funds, multi-national organizations and financial investors. This capability in combination with her advanced qualifications and proficiency in corporate governance have made her a much-desired Board Advisor and Non-Executive Director.

From her CEW mentoring, organisation of the International Manufacturers & Distributors Forum (IMF) and guest lecture programmes, Valérie is a passionate and dynamic advocate of the global beauty industry. Valérie splits her time between her London HQ and her central Paris office as well as managing a satellite network in Russia & China.

I nsid e G e r m an B e aut y German beauty brands are having a resurgence of international recognition with the recent rise of G-Beauty spearheaded by the likes of Augustinus Bader, Dr. Barbara Sturm and Royal Fern. But if you dig a little deeper you realise that Germany’s influence in the world of cosmetics began over a 100 years ago, many of us have been relying on their classics without even realising it – Nivea is the perfect example as almost 150 million pots sell every year.

The fact that G-Beauty is not new or trend-based is part of its appeal. German brands are founded on performance, clean values and quality ingredients as well as the world-renowned ‘Made in Germany’ stamp of excellence. This acclaimed manufacturing side is why the production and sub-contracting side of Germany’s beauty business is of equal importance to retail. A factor demonstrated by the value the cosmetics industry holds both in a financial and socio-economic context.

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Katherine Pye, General Manager of Wildsmith Skin

The Beauty of Nature It is not surprising that Germany’s rich heritage and long-standing respect of nature has resulted in the country being regarded as the European leader of green beauty and is often dubbed ‘the cradle of natural cosmetics’.

As sustainability is becoming mainstream customers have become more aware of the production methods used by beauty brands, they want their brands to have a positive effect on the planet from start to finish. Germany has for many years demonstrated a commitment to the natural genre, its foresight with organic and bio-dynamic farming is now paying dividends not just today but for tomorrow as well. The fact that the natural personal care product category is experiencing one of the strongest growths in the industry alongside Germany’s leading role in the sector, means the country is well-placed to maintain its important market position.

This leadership role in the new natural movement is also attracting international brands. Wildsmith Skin from the UK is one of these brands who saw the German market’s eco affinity as a logical opportunity for their expansion strategy. However, with the arrival of Covid-19, the more traditional routes for market entry were no longer an option. The Wildsmith Skin team were quick to pivot their business to focus on e-commerce. “We set up our EU.com in advance of our launch into Germany,” explains Katherine Pye, General Manager of Wildsmith Skin “based on the strength of our messaging in the UK, we worked closely with our PR agency in Germany to create a groundswell around Wildsmith Skin, knowing the beauty editor endorsements were key to our success.”

This carefully and creatively orchestrated strategy paid off as through the personal connections of their PR agency they worked with prestigious print media like Vogue, Elle, InStyle, Bunte and Gala as well as a powerful network of online editors, influencers and bloggers to create attention and interest among customers and beauty fans of all ages.

In keeping with Wildsmith Skin’s own philosophy they mixed a personal approach with online presentations and

webinars Featuring an Independent Skin Expert with one-toone meetings taking place when possible. Not only did the resulting editorial increase the brand’s visibility to potential customers but also created interest from beauty buyers which has led to new retail opportunities.

Wildsmith Skin’s success is reflective of how important sustainable beauty is in Germany but it goes beyond and ecocredential label as here the customer is highly knowledgeable and very discerning. “We know that the German consumer looks for and demands results driven skincare.” Katherine Pye, Wildsmith Skin “We have been clear to communicate our British heritage such as our ingredient growing on the Heckfield estate in Hampshire and our mycelium growing in Surrey and, we think this brings a truly unique and transparent approach that we know the German consumer identifies with.

Alongside this we have a European partner that conducts our Clinical Trials, which speaks to the proof point that we know the discerning customer requires.”

Pye also highlights the innovation factor of their packaging with their new-to-the market sustainability features. “Our packaging is predominantly made from glass and aluminium and we are the first luxury beauty brand to use mycelium – a farm-grown material using the roots of a mushroom, that fully composts in 90 days.” This combination of modernity, efficacy, eco-friendly, quality and authenticity are what makes Wildsmith Skin a good brand fit for the German customer.

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Marrying Wellness with German Engineering High quality ingredients are just one of the reasons that the Made in Germany stamp is in such demand when it comes to the worldwide skincare industry. This is a country that is committed to excellence; products are designed to the leading edge of innovation, technology, safety, performance and environmental consciousness. Everything is tested and fact checked to a level that has made Germany a heavyweight player in the production of cosmetics.

Testament to the value of this development side is Babor and their Premium Private Label business. Michael Schummert, the long-time CEO of Babor, has recently assumed the title of President Private Label in an independent and an entrepreneurial capacity to support the Babor Beauty Group with this expansion strategy.

Michael Schummert, President Private Label, His vast experience in Babor Beauty Group the cosmetics industry and successful track record in understanding luxury brands, international market concepts and production offers more than just a manufacturing partner to a brand.

“Working with founders and brand innovators to translate their vision is an area we excel in.” Michael Schummert, President Private Label, Babor Beauty Group “Consumers today are much more informed and looking deeper into their products, where they are from, is the packaging recyclable, do the formulations work and are the ingredients sustainable.

We use this core criteria as a basis of our collaborations. Beauty, wellness and health are not trends in Germany but fundamental characteristics of our market.”

Adding to this quality cornerstone is Germany’s adherence to stringent regulations on acceptable ingredients which further reinforces their clean performance reputation.

A factor that might come to play if international brands are looking at their carbon footprint as Michael Schummert advises “the number of brands looking to partner with us is growing, our transparency on packaging along with our industry leading focus on sustainable sourcing and assembly is combined with an industry leading manufacturing excellence. We can turn projects around efficiently, cost-effectively and sustainably which is very appealing for international businesses.”

A Reservoir of Growth Although a mature and in many ways saturated market, Germany’s resilient economic context along with its digital acceleration and receptive customer base is creating plenty of opportunities for brands and not just via the traditional routes.

The market’s dynamic e-commerce channel, which has doubled in the last two years, is giving rise to a shift in emphasis.

The major German retailer Douglas announced in 2021 it would be closing 20% of its bricks-and-mortar locations, 60 in Germany, to further invest in its e-commerce business. In the wake of Covid 19 Douglas reported a €1bilion in e-commerce sales demonstrating the growth of this platform for them. Digitalisation has also given rise to a different route to market with brands looking at online pre-launches in combination with a 100% digital media communication approach before placement in selective locations.

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This demonstrates how distribution is changing as the digital world has taken the beauty industry to a higher more connected level.

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As platforms continue to evolve there will be an everincreasing blend of the physical and virtual. Like many countries, the popularity of TikTok, Reels, Instagram Live in Germany highlights the importance of communication and having the right short form content for all the different platforms. Brands looking to do well here need to focus on their content marketing along with the channels they choose.

Achieving success does require research and analysis especially when reviewing the customer profile. Steer clear of youth bias, focus more on skin aspirations linked to health and confidence. German consumers are very aware of the need to protect their skin from damage and external aggressors. Hybrid products that help to maintain optimal skin health and deliver added benefits are popular. As we have seen through the rise of G-beauty brands Germany is synonymous with efficiency and quality, brands are built on these values and the consumer is not easily fooled. This is a customer base that responds well to a superior value equation provided it is backed up by results.

The balance of distribution and communication is vital, particularly when you consider that one of the specifics of the German market are the strong independent retailers who typically have an attractive and loyal clientele along with

an impressive customer service. These independents are powerful supporters of indie brands who they see as offering them retail differentiation as well as customer engagement.

Many of these independents are part of Beauty Alliance which was established in 2005 and today has over 200 members with over a 1000 shops, that in 2020 had a total turnover of over €800 million. It’s ‘Together Unique’ approach has created a market-leading perfumery cooperation not just in Germany but also in Europe. Beauty Alliance’s Managing Director Christian Lorenz, is one of the most forward-thinking and experienced figures in the beauty industry, his career spans globally renowned brands and influential retailers. This knowledge and unreserved expertise makes him uniquely qualified to talk about the market and how to penetrate it successfully.

“We based the Beauty Alliance concept on celebrating and uniting independence” explains Christian Lorenz, Beauty Alliance “so by coming together we perform better.

By thinking differently and acting differently we are challenging, and in some areas, overtaking the more wellknown names like Douglas and Karstadt”. Lorenz highlights how service and knowledge are essential qualities of all

Christian Lorenz, Managing Director of Beauty Alliance

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their members, “the typical customer of our members wants something special and we serve them better than our competitors in the premium sector. It is why so many brands like to work with us, as our highly professional network can help to build awareness, we don’t do a one-size-fits-all approach but we focus on the individuality, innovation and messages so that we work in a true partnership with them.”

The use of good marketing tools, investment in education and proactive CRM are a signature of the Beauty Alliance but are also reflective of best practices whenever a brand is looking to enter the market.

this requires enough flexibility to align the pricing with the German market rather than following own global pricing politics.” For the last two years Orbico’s main strategic focus are mass and masstige segments in both retail and online, these lucrative sectors are also highly competitive and are important growth drivers for the German cosmetics market.

This market tailoring should also be reflected in how a brand maintains their visibility and the investment requires.

“Listing the brand at a retailer is only one step done.”

Tina Dolinar, Orbico. “Creating a strong long-term marketing plan focused on sell-out, follow-up and adjustments is much more important for the brand. Investing into brand awareness even before the actual entrance on the market might be crucial for the future success of the brand.”

Germany’s cosmetic retail market is a distinctive commercial cluster with each retail channel having different strengths and weaknesses. Choosing the right route to market can be a makeor-break decision for a brand so getting to know the market is key. This market intelligence underpins Orbico’s work with their clients as each brand they represent is planned individually, taking into consideration local strategy and level of investments.

The Distributor View Orbico is Europe’s leading beauty distributor with an in-depth understanding of every market and every channel.

Their knowledge of the country differences and the value of local know-how have made them the partner of choice for many brands looking to develop the region.

With a vast range of countries to choose from Germany is one their most important markets.

Tina Dolinar who heads up Orbico Germany highlights the fact that it isn’t just because this is of the biggest cosmetics markets in Europe but the fact it plays a pioneering role, specifically in the realms of environmental awareness among consumers and that retailers are very open to innovative concepts which suits the Orbico business model. Brands also see Germany as an excellent reference when expanding to other markets. Her key advice is to prepare your market strategy, plan an adapted concept and have a local vision about the development of your brand. These factors give the retailers a confidence about the direction the brand is taking as well as its serious commitment to their needs. Pricing is a key consideration as Tina Dolinar explains. “Germany is one of the biggest European beauty markets and this makes it at the same time one of the cheapest beauty markets, especially in the mass beauty segment. For a brand that wants to enter,

An important factor if looking to launch into the whole DACH region as many brands aim to do. The three markets of Germany, Austria and Switzerland have different characteristics but a combined management can work well, this also applies to communication and PR strategies.

When it comes to the Orbico brand wish list, the key trends they are working with are products using natural, clean and vegan ingredients; biodegradable packaging, conscious beauty and products with purpose. They are also seeing a widening of product portfolios within a category, for example in hair care there is more demand for tailored treatments for the scalp or a shampoo targeted to a solution.

It is easy to see why Germany is a market that has been and is on the wish-list of many brands from all around the world as success there opens many more doors.

The Future For over a 100 years Germany has been one of the most important influences in the beauty industry. Today that direction is proving to be a vital leader in how to integrate sustainability into raw material sourcing, product formulations, production processes, packaging (biodegradability), distribution and marketing. Important credentials for the future of beauty.

For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk.

29 & 30 June 2022 | Paris Expo Porte de Versailles

Innovate and connect at the world’s leading beauty packaging event

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PARISPACKAGINGWEEK.COM Your registration code: EM22

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16 & 17 June 2022 - Carrousel du Louvre

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events

Paris Packaging Week Join us on 29 & 30 June 2022 to unite and celebrate innovative and sustainable luxury packaging

After a digital edition in 2021 and a postponement from January 2022 to June 2022, Paris Packaging Week is becoming the most highly anticipated event within the industry! World-leading brands and suppliers from the beauty, premium drinks, and aerosol and dispensing sectors are already securing their tickets to be inspired and define the future of their businesses.

New dates and a new identity:

an event designed to bring people together Paris Packaging Week: a community of professionals Paris Packaging Week: a new name for the three leading innovation events ADF&PCD and PLD Paris.

Launched in 2001, PCD will celebrate its 21 years, ADF, inaugurated in 2007, is in its 15th edition, and PLD, which launched in 2020, is in its 2nd edition.

In addition to the new name, the event has a new design with stronger objectives and purposes.

Paris Packaging Week, with its new colourful and dynamic graphic designs, brings together the three sectors and is united by powerful collaborations and common issues.

Through this change, Easyfairs, the event organisers, are responding to the expectations of the community who want to feel connected and benefit from increased visibility in their innovative luxury packaging markets.

“Paris Packaging Week and the new identities of ADF, PCD and PLD will create a new experience, both face-toface and through digital channels for all those involved in packaging innovation” says Renan Joel, Divisional Director of Easyfairs’ packaging shows in UK, France, Italy and Switzerland.

sense of excitement one feels when visiting a show, while the bespoke typography unifies the different events into a cohesive family” This new branding now unites the identity of the Paris event with the London and Milan packaging events.

New name, new design Paris Packaging Week’s new graphic identity was created by London-based design agency Butterfly Cannon, who are experts in the premium and luxury sectors. Art director Adam Ellis describes the work of his team: “Easyfairs asked us to create a unique and customisable brand identity that reflects both the precision and passion of its ground-breaking events.

The photography reflects the individual personalities of the different events and the natural

Josh Brooks

A highly anticipated summer edition Due to pandemic, the event which is usually the first packaging event in the calendar year, is now taking place at the beginning of the summer season. This new date will be an opportunity to meet at another key time of the year, continuing to drive inspiration.

The feedback has also been very good. “We are pleased with the enthusiasm of the exhibitors and the public. 650 suppliers, including international companies, have booked their stand. 10,000 participants are expected over the two days. We are three months away from this major event and the pre-registration rates are excellent” said Josh Brooks, Event Director of Paris Packaging Week.

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New at the show: the Innovation Awards Gallery “We have developed our networking features to better meet the expectations of the events visitors and to highlight the excellence of our and the brands that worked together. This year, a new feature includes our Trends Gallery.

Together with our Innovation Awards, we have defined five key trends, such as eco-responsibility, Refusing, Refilling, new materials and customisation. The gallery will display the award and certificate winners to inspire visitors. Located in the ADF area, it will bring together the three branches of the show, creating links and bridges between these close and complementary worlds” explains Christelle Anya, Content & Community Director of Paris Packaging Week.

Christelle Anya

Highlights of Paris Packaging Week 2022 Paris Packaging Week is ‘the place to be’ for all key industry players in the beauty, premium drinks and aerosol sectors.

• What else is on at Paris Packaging Week 2022 As with each edition, the event will be full of features to help inspire your next packaging project: • The Pentawards Gallery: this annual international packaging design competition will showcase its winners.

• The networking areas: the champagne and cocktail bar, as well as the evening party on the first day, will encourage new partnerships in a more relaxed informal environment.

• The three Innovation Awards ceremonies: join us as we reward the winners of this year’s Innovation Awards. The PCD ceremony will take place on Wednesday 29 June, and the ADF and PLD ceremonies will take place on Thursday 30 June.

• The Eco Tour: Be ready for a special tour of the exhibition floor to find your next sustainable project. Our guided sustainable packaging tours will help you find the products and suppliers that will shape the future of your business.

They are the future of packaging: honour the students!

Future professionals in the world of packaging are honoured through partnerships established with leading schools in this sector. Two competitions: the ESEPAC/ESP Student Competition

for its 6th edition, and the ESIReims Student Challenge, which is the first.

• 6th edition of the ESEPAC/ESP Student Competition sponsored

by Estée Lauder Companies ESEPAC and ESP students brainstormed around the topic “How to reinvent unique, luxurious and sustainable consumer experiences for the luxury fragrance market”. Their challenge was to propose a disruptive pack. The projects will be presented on stage and displayed on the schools’ stand.

The competition was sponsored by Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation at The Estée Lauder Companies Inc. “We are proud to organise the ESEPAC/ESP competition and to unveil the projects the students worked on in 2021 at the event.

The partnerships established with these schools are strengthened each year.

These competitions confirm our role in helping to reveal the players and talents of tomorrow in the world of packaging” said Christelle Anya.

• 1st ESIReims student challenge, with Shiseido and Huda Beauty Paris Packaging Week and ESIReims offered its students the opportunity to participate in two packaging design competitions organised in collaboration with two prestigious brands. Huda Beauty’s challenge was to completely reinvent a palette of 18 shades by making it refillable and recyclable, or to rethink the secondary packaging

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of the brand’s flagship perfume “Kayali” by integrating eco-design into the project. The Shiseido brand, for its part, focused on very precise specifications. The 3rd year students of ESIReims had to revisit the WASO range dedicated to the GEN Z. “Working with companies has been in the DNA of ESIReims for 40 years. The challenge proposed by Huda Beauty and Shiseido is a real opportunity for ESIReims to ask its engineering students to respond to concrete industrial problems. The subjects are fascinating and the challenge immense. It is a pleasure for us to respond to them, especially as the investment of the partner brands is remarkable” said Serge Odof, Director of ESIReims.

• Talks programme to shed a light on current issues Paris Packaging Week is devoting three rooms to conferences and round tables.

These will feature industry experts on key topics of interest to brands, technologists, suppliers, and designers.

Themes include: • PCD Talks: recyclability in the cosmetics industry, progress and challenges of big brands and small organic cosmetics brands, the right packaging.

• ADF Talks: major trends in aerosols, transformations due to sustainable development, and regulatory changes.

• PLD Talks: market challenges, e-commerce to replace by decarbonisation by 2050.

compan y

POLO DELLA COSMESI PRESENTS EIGHT NEW MEMBERS Eight new companies became part of Polo large family right at the beginning of 2022.

The new members are the following: Bureau Veritas Italia, Cosmetec, MOSS, Tecmes, Tecnotrade, Teicos, Vertigo and Vetronaviglio. Market challenges are becoming more and more ambitious and closely affect the future of this sector. How can we avoid small, medium and big Italian cosmetic companies from staying at the sideline?

How can we increase the influence and competitiveness of Italian companies on the international markets? Simply by networking. This is the thought that encourages companies to become part of Polo della Cosmesi, reference association of the cosmetic production chain, founded in 2005 in Crema. It promotes “made in Italy Cosmetics” and acts as bridge between companies in the cosmetics supply chain helping them in the international development, communication and training.

BUREAU VERITAS ITALIA Leading company in inspection, testing and certification, Bureau Veritas boasts the presence of 1,600 offices and labs throughout 140 countries worldwide and supports international companies thanks to its renowned reputation and recognition of its brand.

Bureau Veritas Italia has become part of Polo della Cosmesi through a business unit dedicated to the Healthcare sector and the involvement of other areas such as Sustainability, ICT and organic certification offered by Bureau Veritas Group’s QCertifications.

“Polo della Cosmesi is the ideal network where we can share our know-how on issues related to certification, training, gap analysis, reporting and communication with all members and operators of the cosmetic sector” stated Nicoletta Palese, Healthcare Products Line Manager.

COSMETEC Founded in 2001, this full service cosmetic company is based on the passion of a widely experienced group of experts who develop and manufacture make up products for third parties. The company mission has always been stirred by innovation, research, creativity and passion for beauty. It boasts ISO 9001/2015 and ISO 22716/2007 GMP certifications and it is a production workshop certified by ECOCERT GREEN LIFE in accordance with Cosmos and Nature and

CCPB’s specifications for natural and organic production.

In 2022, a new and modern plant equipped with offices, labs and leading edge production facilities will be added to the historical headquarters of Senago (MI).

“The choice to be part of Polo della Cosmesi comes from our conviction that the synergy among the companies of our supply chain represents the opportunity to answer with our “Made in Italy”to a borderless market”, stated Davide Taglia, Co-Founder of Cosmetc.

MOSS MOSS is a company that designs and manufactures machines for the decoration of plastic items developed for the cosmetic, pharmaceutical and beverage sector and for industrial use. MOSS has an extended range of equipments including servo-assisted silk-screen printing machines, offset machines, multi-purpose machines for ancillary operations on tubes and pails

and heat-transfer. MOSS has recently expanded its portfolio thanks to the acquisition of NewCo Martinenghi Tech.

The extended offer now includes tubes, aerosol cans and rigid containers made of aluminum as well as high speed digital printing machines on a wide assortment of hollow cylindrical containers.

“We are pleased to be part of an Association that operates in the

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cosmetic field, one of the most strategic sector, and with whom we share the same ethical and social principles of transparency and correctness. In addition, we believe it is important to cooperate with other Italian companies to support “Made in Italy” in the world” stated Claudia Fabbi, Sales Dept.

Assistant & Quality Manager.

compan y

TECMES Tecmes was founded in 1984 by a team of mechanical automation enthusiasts. Tecmes’ history has been full of successes achieved thanks to the company’s founding values: competence, passion, customization and performance. Today, the values behind the creation of highly customized systems for the assembly of small and medium elements are still the same.

“The reason that has led us to enter the network of the Polo della Cosmesi is mainly the fact we are producers of Special Machines for packaging. Furthermore, Cosmetics is one of those growing sectors with a strong technological dimension and an attentive environmentally-conscious approach” explained Roberto Noviello, Sales & Marketing Manager.

TECNOTRADE Passion for telecommunication and innovation gave birth to Tecnotrade 30 years ago. The pioneering company works in the sector of telecommunication, video surveillance and network. Their experience in the sector enables them to develop professional tailor-made solutions based on modern technology that simplifies everyday work. Technology

plays an extremely important role in the dynamic and innovative cosmetic sector. Networks are necessary to operate offices, warehouses, production departments, while telephone systems promote information exchange and ideas- sharing, regardless of where people are located. Tecnotrade plays a major role in this evolving process of digitalization.

“Now we are members of Polo della Cosmesi and we can confirm our commitment to supporting the growth of the local companies to which we are tied.

We believe in the value of people and network meant as sharing of information and innovation. From this point of view , word of mouth plays a crucial role in terms of added value” said Angelo Marini, Sales and Marketing Manager.

TEICOS Teicos works side by side with clients, helping them with new technological challenges by securely connecting computers, people and objects. The company offers comprehensive solutions ranging from innovative wired or wireless networks, communication systems, digital cooperation to data analysis and network security services including CyberSecurity to protect clients’ critical systems and sensitive information from digital

attacks that target both devices and companies’ digital identity.

“Our strength? We are the only partner able to offer implementation of projects, supplying, installation, after sale support and customer care thanks to strong local ties.

Although we operate all over Italy we are strongly rooted in the area around Crema and that’s the reason why we have kept our headquarters in Pandino”, stated Federico Picinelli, Teico’s CEO.

VERTIGO Founded in 1985, Vertigo has been manufacturing and distributing professional hair care products at home and abroad, for over 30 years. The company boasts their flagship brand dott.solari cosmetics as well as DìDì

Milano, the newly acquired skincare brand, and a third party division in line with the new market demand.

“Membership in Polo della Cosmesi is an occasion to experience new situations and meet companies operating in the

cosmetic sector and not only.

It also means passing on our growing passion for the sector which turns into devoting care to the quality of products and attention to detail”, said Pietro Solari, Vertigo’s CEO.

VETRONAVIGLIO A Milan-based packaging manufacturer, since 1991 Vetronaviglio has specialized in industrial production of primary plastic and glass packaging for cosmetics, make-up, skin-care and perfumery. The company provides in-house production of bottles, tottles, jars and plastic accessories; development and decoration (silk-screening, pad printing, hot stamping, lacquering and metallization). Vetronaviglio also offers GREEN and Eco-friendly packaging made of PCR plastic (post-consumer recycled plastic) or organic-based plastic, as

well as PCR glass coming from post-consumer recycled glass to combine the cosmetic industry demand with environmental sustainability. The company has recently introduced its own online store for orders that are lower than 5,000 pieces.

“Being a member of Polo has been a natural choice: we think it can lead us to new challenges and opportunities (from training to new potential suppliers and/or clients) as well as continuous updating”, declared Federico Rosi, Quality Manager and Vice Commercial Director.

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Nazih

The Beauty Pioneer Nazih Group is at the forefront of beauty trendsetting by distributing more than 200 international brands to the professional beauty and salon industry. Its growing retail sector has more than 200 showrooms and the FMCG and pharmaceutical divisions as well supply the various regions. E-commerce digitization had outreached our customers and will continuously evolve to provide people their beauty & cosmetics needs.

A

s one of the leading professional cosmetics companies in the Middle East, Nazih Group is a proud community of dedicated beauty specialists, artists, trainers and employees that work together to bring our vision to life. Nazih Group is the forefront of beauty trendsetting by distributing more than 200 international brands in its growing retail sector that includes more than 200 showrooms, and supplying various pharmacies and hypermarkets across the region.

Nazih Group is known to be a market leader in the marketing and distribution of professional beauty products, equipment and services to end users and beauty centers. Hence, we remain committed to develop and provide new products and categories each year to serve consumers’ demands. Our customers and business partners trust our Group for the quality of products and services we offer in different industries including manufacturing, marketing & distribution of cosmetics products (professional & retail) and FMCG.

MARKET In order to maintain our customers and clients’ trust post Covid-19 crisis, we had to re-evaluate and study our marketing and distribution plan for the next few years.

BEAUTY PROFESSIONAL MARKETING AND DISTRIBUTION STRATEGY Beauty Professional is a division in Nazih Group that supplies salons, beauty and spa centers with all professional beauty equipment and products across the region.

Since all salons are open now with taking precaution measures, we will make sure to have the same commitment with providing the best quality of products and services always. At Nazih Group, we support our clients and partners by providing them with

NAZIH HAMAD Founder & Managing Director

SERVING THE

BEAUTY INDUSTRY SINCE 1975

high and technical education in Nazih Education Center, on how to use our products effectively. Our education center helps our clients to develop skills to better serve the beauty community. It also helps us to increase awareness about our brands.

Hence, post COVID-19, we believe that it is necessary to stay connected with our partners at all times. For that reason, going virtual is key. Just like many businesses that are reopened, we aim, at Nazih Group, to use virtual consultations to maximize productivity.

RETAIL MARKETING AND DISTRIBUTION STRATEGY Nazih Group attains intensive distribution strategy by distributing our brands and products into as many locations as possible in our private retail showrooms. Our retail division offers makeup cosmetics, skin and hair care products, cosmetic tools and equipment, disinfectants and sanitizers and

much more. We aim to expand our retail operations even more in order to maximize our reach to personal and end consumers. In light of the covid-19 crisis, to be competitive in the retail distribution sector, it is necessary to keep our retail division growing and developing by renewing ourselves quickly and constantly. Thus, we believe that renewing the marketing strategy can happen by developing our communication and how we come into contact with our consumers.

This includes increasing engagement and involvement of customers in the retail sectors to attract their attention.

FMCG MARKETING AND DISTRIBUTION STRATEGY Our Fast Moving Consumer Goods (FMCG) division relies on different hypermarket chains, supermarkets, specialty kiosks and pharmacies to sell goods that have fast moving sales and at relatively competitive price. Even in the FMCG industry, we have seen a digital transformation as well that changed the shopping experience for customers, just like other sectors. For that reason, we encourage our partners to invest in digital and online platforms to follow the trend and stay connected. This includes having online websites and applications that provide selling products; this is now even common among pharmacies more than before.

From our side, we provide country and regional managers in FMCG that are committed to looking after each of our brand’s marketing strategy to make sure all products are displayed well in stores and online with correct details and descriptions.

This is highly important and crucial in all our divisions as it plays a huge role in shaping the brand image of our brands.

Global Economy Post COVID-19 The COVID-19 pandemic caught everyone off-guard starting from its first surge last December 2019. It has infected vast populations around the world and negatively impacted the global economic landscape. Countries were forced to impose tight movement restrictions in order to control the spread of the virus. Travel restrictions and quarantine protocols were put in place, disrupting the global supply chains and international trade as a result. These left a lot of companies and factories short of labor, significantly decreasing sales across different industries including fast-moving commodities.

Prices of certain consumer goods were increased due to the high demand that we encountered; which resulted in price increase of various raw materials that affected factories’ mass productions. Whether in developing countries or in lowincome economies, if the situation continue same as 2020, we can predict a slower potential and productivity growth as there will be delays in the reopening of markets.

This however can be compensated by growing the e-commerce and digital reach.

ACTIONS TAKEN UAE being in the forefront of implementing mandatory measures to halt the spread of the virus i.e. social distancing, mass-vaccination drive, etc. have seen the growth in demand for e-commerce as a main point of purchase.

The COVID-19 crisis greatly impacted the booming of digitalization, allowing companies to thrive despite the difficult economic activity. We’ve witnessed the digital era come full circle during the global lockdown and e-commerce is continuously showcasing the fastest growth. With these digital platforms, people are able to work remotely from home, students are being homeschooled, and shopping for basic needs are being done with just a few clicks.

Furthermore, we have seen the “normalization” of these trends: • Working remotely: In order to keep businesses alive amid lockdown and quarantine, most workers are doing their jobs online using a combination of various platforms such as emails, Zoom conference meetings, etc. ensuring that work and required output are still being delivered on time. Although it may seem challenging, it was shocking to see that most companies were able to accomplish and perform better while working remotely. We at Nazih Group, have adapted a “skeleton” work schedule where we had some employees work from home for several months in 2020 to abide by UAE’s preventive measures to halt the spread of the virus. Our employees took turns in

working remotely from home and working from offices weekly.

• Bulk buying: This pandemic definitely changed consumer spending habits as people have developed hoarding and panic-buying tendencies in 2020 due to fear of having certain necessities go out of stock in stores such as medicines, basic essentials like food and drinks, sanitary and hygienic products, etc. Also, as people have become more concerned in focusing on their health and safety, we have seen many shops here and even around the world running out of stock of hygienic and sanitary essentials such as disinfectants, sanitizers, tissues, and even cleaning products.

• Spending less and saving more: As the global economy continues to strive, people are now more aware of how, when and where to spend their money since experiencing drastic financial difficulties due to sudden salary reduction, premature or forced early retirement, and losing their jobs. Due to increase in demand, prices of various basic needs have increased specially items that have become part of our “new normal” routine.

• Shift to e-commerce: To maintain businesses’ presence in the market and to stay competitive, majority of organizations have adapted and implemented its own e-commerce strategy. As COVID-19 is continuously reforming the way we live and work, e-commerce was one of the key players that helped companies to strive and retain their growth. E-commerce now plays a vital role in delivering competitive, responsive and customer-centric services.

NAZIH, as an organization have managed to put a competitive digital strategy in place to provide our customers & business partners with value-added services. We are utilizing our geographic market coverage and the vast distribution network in the region enabled us to be near and accessible to our customers.

TO STAY COMPETITIVE AND UP-TO-DATE ON TRENDS Nazih Group responded to these behavioral changes by meeting all of customers’ new demands. Some of these new consumer behaviors will survive and outlast the pandemic which will lead to long-term changes for many businesses. We believe that in order to adapt to all the changes that are happening, we must develop a new set of best practices for our organization to remain resilient and intact despite the hardships brought upon by COVID-19 pandemic. To succeed in this, organizations will have to notice signals of change early on, adapt to changes by meeting consumers’ needs and re-evaluate all the necessary matters to utilize strengths, address the gaps, and understand where to restrict and when to be flexible.

DIGITALIZED SOLUTIONS In 2021, we have seen many organizations recover gradually as restrictions are eased due to the proactive response to COVID-19 vaccination initiatives. Businesses’ performance are starting to improve as the market operation return to normal which is helping in the recovery of economic activity as well. And even though most businesses are gradually returning back to normal operations, it is important to keep innovating with cutting edge digitalized solutions due to high levels of digital penetration in the region, and the growth in adopting e-commerce is expected to continuously boom in the next years to come.

As part of our long-term growth plan, we are also developing initiatives toward a cleaner and more sustainable business practices, ensuring that each of our business units are always a step ahead of its competition. With the continuous rise in demand for Halal, Clean, and Sustainable beauty as some of the key trends in the region, we intend to include ourselves in the forefront of reformulating and realigning our strategic approach in order to cater the ever growing population of ethically-conscious consumers.

15-17 June 2022

compan y

COTRIL TAKES MAJOR SHAREHOLDING IN TECNA The result is a new player worth over €25 million in the Italian hair care and hair styling sector

Cotril Collection SS22

Cotril SpA, the professional hair beauty brand in the luxury sector, has purchased a majority shareholding in Tecna Italian, a company in the hair care sector and a reference in bioethics cosmetics.

This acquisition is part of a project of growth started by Cotril in 2019, when the company transferred a minority shareholding to Private Equity MIR Capital, with the ambition of creating an international group in the hair care sector, specialized in high-end Italian products.

This operation, with Blue Ocean Finance in the role of financial advisor on the sell side, creates a new a, creates a major new player with a turnover of over euro 25 million, which aims at systematically extending its range of action outside Italy.

The operation also guarantees the confirmation of the current management and the appointment as Directors of the previous shareholders: Claudio Forbicioni, Fabio Angelini and Luca Torreggiani. Cotril, based in Bollate near Milan, has over 60 employees and an expected 2022 turnover in excess of euro 20 million.

With over 40 years of experience in the hair beauty market, the key factor of its success has been the capacity to let women dream, offering them not only quality products but a whole imagery linked to the world of glamour and luxury, with Cotril being well-known in the cinema, fashion an, TV and entertainment industries.

This has allowed Cotril to exponentially increase its brand awareness and its distribution in the best hair styling salons, both in Italy and internationally.

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Tecna, based in Rome, was founded in 1995 and has about twenty employees, with a production value (2021) of some euro 5 million.

Its visionary and farsighted approach has allowed it to become a reference in the sector, with its success based on the synergy between Technology and Nature.

The Tecna philosophy comes from Love which moves Respect for People and the Environment, the continuous quest for the highest quality as a point of reference for the choice of all the companies: ingredients, results and quality lifestyle.

Marco and Fabio Artesani, the majority shareholders in Cotril through the family holding, have confirmed that sustainability is now their priority and that the company will now be increasingly focused on green and responsible beauty, through the promotion of activities protecting environment, the choice of natural ingredients and the use of recycled and recyclable packaging.

The acquisition of Tecna, which has based its success on the synergy between technology and nature, is a further step towards bioethics, natural and sustainable beauty.

The new CEO of Tecna Italia, Fabio Angelini commented that this marks a new phase of growth, making the products increasingly present on the global market.

PARTNER RESEARCH

ARTEM GIORGIO VEZZOSI s.r.l.

Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39/0522-856185 - fax +39/0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com

DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86/20-8760-3991 tel. +86/20-8760-3992 - Fax +86/20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com

BAREX ITALIANA s.n.c.

Via Grazia, 11 - I-40069 Zola Predosa (BO) tel. +39/051-751554 - fax +39/051-752757 Contact: Mr. C. Bajesi

ELCHIM S.p.A. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39/02-5511144 - fax +39/02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini

BBCOS s.r.l.

Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it

ELGON PIDIELLE s.r.l.

Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39/0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando

BEAUTYNOVA S.p.A. Via Savona, 97 - I-20144 – Milano tel. +39/0331-311399 - fax +39/311529 www.beautynovaelite.it - info@beautynova.com

EMSIBETH S.p.A. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax +39/045-502773

BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39/030-3363045 - fax +39/030-3363812 Contact: Mr. Giannantonio Negretti B e C Natura s.r.l.

I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com

ETI S.p.A. Via della Scienza, 49 - I-25039 Travagliato (BS) tel. +39/030-6863964 - fax +39/030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l.

I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39/0161-215333 - fax +39/0161-250523

Biocosm’Ethics I-36050 Cartigliano (VI) - V.le A. De Gasperi, 16 tel. +39/0424-827347 www.nevitaly.com - e-mail: info@biocosmethics.it

Farmaceutici Dott. Ciccarelli S.p.A. Via Clemente Prudenzio, 13 I-20138 Milano Tel. +39/02-58721 – fax +39/02-58072358 www.ciccarelli.it - maurizio.bignotti@ciccarelli.it

Brelil S.p.A. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com

FARMAGAN S.p.A. Via Fosso del Canneto, 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com

BRUNI GLASS- BERLIN PACKAGING Via C. Colombo, 12/14 - I-20090 Trezzano (MI) tel. +39/02-484361 – fax +39/02-484361 www.bruniglass.com – mail@BruniGlass.cm

FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39/011-8023411 (sel. pass.) - fax +39/011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com

CA-MI s.r.l.

Via Ugo La Malfa, 13 - I-43010 Pilastro (PR) - Italy tel. +39/0521-637133 - 631138 fax +39/0521-639041 export@ca-mi.it - www.ca-mi.eu

Figaro - TCHEON FUNG SING Str. Del Cascinotto, 250 - I-10156 Torino tel. +39/011-2731949 - www.tfssoap.com

CERIOTTI s.r.l.

Via Moscova, 21 - I-20017 Rho (Mi) tel. +39/02-93561413 - fax +39/02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it

FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49

Colordesign s.r.l.

Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39/030-2190568 - fax +39/030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni

GA.MA® Italy s.r.l.

Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39/051-6668811 - fax: +39/051-6668822 info@gama.eu - Contact: Mr. L. Facchini

CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180

GAMMA PIÙ s.r.l.

Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39/030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori

CONFALONIERI MATITE s.r.l.

Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39/0343-42011 - fax +39/0343-42000 Contact: Daniela Battistessa Cosm.o s.r.l.

Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie, 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUMBO s.r.l.

Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39/02-4501581 - fax +39/02-4582623 Contact: Mr. R. Cumbo

PARLUX S.p.A. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39/02-48402600 - fax +39/02-48402606 Contact: Mr Parodi

In Italy Haircolor s.r.l.

Via Gianni Agnelli, 5 - I-25086 Rezzato Bs tel +39/030-2793574 - fax +39/030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l.

Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39/030-2352011 - fax +39/030-3363959 info@internationalhairkulture.com www.internationalhairkulture.com

G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39/02-90093743 - fax +39/02-90093740 Contact: Mr. I. Fusaro

HARBOR S.p.A. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax +39/051-796479 www.harboritalia.it - export@harboritalia.it

PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com Pettenon Cosmetics S.p.A. – Agf88 Holding Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it

ITALIAN GROUP s.r.l.

Via Aldo Moro, 13 - I-25124 Brescia tel. +39/030-3762669 - fax +39/030-3361077 info@italiangroup.it - www.italiangroup.it

polydros, S.A. C/ La Granja 23. P.I. Alcobendas - E-28108 – Madrid tel. +34/916610042 info@polydros.es - www.polydros.es

JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49/212-25207/0 - fax +49/212-2520777

PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it

JAAS – Nuova Fapam S.p.A. Via Aterno, 42 - I-66020 San Giovanni Teatino (CH) tel. +39/085-4464776 www.jaas.it – info@jaas.it Kaaral s.r.l.

Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39/0873-343127 - fax +39/0873-548151 www.kaaral.com - info@kaaral.com KEPRO S.p.A. Via Chiese, 13 - I-25015 Desenzano (BS) tel. + 39/030-9150555 www.kepro.it - e-mail: export@kepro.it LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano, 18/B - I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it LANDOLL MILANO s.r.l.

Via Soncino, 15 - I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli Lisap S.p.A. - Hq Holding I-20027 Rescaldina (MI) - Via Monte Lungo, 59 www.lisapitalia.com

MAXIMA COSMETICS s.r.l.

Via Staffali, 7 - I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com

GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39/030-3363045 - fax +39/030-3363812 www.greenlight.it - info@greenlight.it

PDT Cosmetici s.r.l.

V.le Cavalieri del Lavoro - I-70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri

ITALCAPSULA G. Rotta s.r.l.

Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39/02-92101788 - fax +39/02-92102671 Contact: Mr. M. Ghiandoni

GM KOSMETIK s.r.l.

Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39/030-3363011 - fax +39/030-3362602 www.gmkosmetik.com - info@gmkosmetik.com

da galeno officine cosmetiche s.r.l.

Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39/081-8210296 - fax +39/081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa

Dott. Solari Cosmetics – Vertigo s.r.l.

Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com

Industrie Pagoda s.r.l.

Via Spallanzani, 24/26 - I-24061 Albano Sant’Alessandro (Bg) tel. +39/035-501116 - fax +39/035-500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi

MAESTRI ELVARES & FIGLI s.n.c.

Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39/0522-553482 - fax +39/0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri

HACO GmbH & Co. KG Fasanerstr. 42 - D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin

Dima Cosmetics s.r.l.

Via Galileo Galilei, 80 I-63811 Sant’Elpidio a Mare (FM) tel. +39/0733 280228 - fax +39/0733 285843 www.jeanpaulmyne.com

Panzeri Diffusion s.r.l.

Via Brodolini, 30 - I-21046 Malnate tel. +39/0332-426312 www.z-oneconcept.com - info@z-oneconcept.com

GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39/02-9106131 - fax +39/02-99041361 Contact: Mr. S. Inguaggiato

CTL S.p.A. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39/02-3834321 - fax +39/02-38343231 info@ctlspa.it - www.ctlspa.it

DEEVA 101 – CENTOUNO COSMETICA s.r.l.

I-63074 San Benedetto del Tronto Via Val Tiberina, 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it

INDUPLAST S.p.A. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39/035-8354011 - fax +39/035-8354120 www.induplastgroup.com - info@induplast.it

Private Cosméticos Rua Natale Capelatto, 130 - Vila Pagano Valinhos - SP - Brazil 13277230 te. +55 19 99678-8518 contact@privatecosmeticos.com.br www. privatecosmeticos.com.br PUNTI DI VISTA s.r.l.

Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c.

I-80020 Frattaminore (NA) tel. +39/081-8362039 - 081-8354556 fax +39/081-8352800 www.puntidivista.it - puntidivista@puntidivista.it Rebis Via Repubblica, 36/B - I-26043 Persico Dosimo (CR) tel. +39/0372-54396 - fax +39/0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39/0974-839286 www.reneeblanche.it REVI PHARMA s.r.l.

Via G.Falcone, 35 I-20080 Vernate tel. +39/025062730 – fax + 39/02-5062802 www.revipharma.it – info@revipharma.it REVIVRE ITALIA S.p.A. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com RUDY PROFUMI s.r.l.

I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com SANI-FIX P.zza Ferrari, 22/B - I-47921 Rimini tel. +378/0549-901167 www.sani-fix.com – viliyan@sani-fix.com

MAXXelle Via Emilio Betti, 2 - I-62020 Belforte del Chienti (MC) tel. +39/0733-904373 - fax. +39/0733-903464 info@maxxelle.com - www.maxxelle.com

Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou

MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39/0183-7080 www.mediterranea.net - Contact: L. Carli

SENSUS – G & P Cosmetics s.r.l.

Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +39/0575-720682 - Fax +39/0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it

MYOSOTIS s.r.l.

Via XX Settembre, 9 - I-37129 Verona (VR) tel. +39/045-502798 - fax +39/045-8207770 Contact: Mr. M. Mattiello www.orising.com

SKYCOM s.r.l.

Via Bovi Campeggi 6 – I-40131 Bologna tel. +39/051-524834 info@skycomgroup.it – www-skycomgroup.it

NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 - info@nakkair.com.au Naturalia Tantum S.p.A. Via C. Cantù, 1 – I-20123 Milano tel. +39/039-5300517 info@naturaliatantum.com - www.naturaliatantum.com

HBS s.r.l.

Via Padre Antonio Casamassa, 87 - I-00119 Roma tel. +39/06-5652045/6 - fax +39/06-5652150 www.jalyd.com - pzarrella@hbssrl.com

NIKA - IBECOSMETICA s.r.l.

Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39/050-24461 - fax +39/050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it

HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano

OYSTER COSMETICS S.p.A. Via Barzizza, 37/A - I-46043 Castiglione delle Stiviere (MN) tel. +39/0376 636290 - fax +39/0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it

HSA S.p.A. Via Ugo Foscolo, 27 - I-21050 Bisuschio (VA) tel. +39/0332-474654 - fax +39/0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi

OZONO Health & Beauty Largo Pianosa 3 – Loc. Antiche Saline I-57037 Portoferraio (LI) tel. +39/0565-915954 info@ozono-hb.it – www.ozono-hb.it

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SPAZZOLIFICIO PIAVE S.p.A. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39/049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo TECNO ELETTRA s.r.l.

Via Puglie, 10/12 I-60030 Monsano (AN) tel. +39/0731-60 54 35 - fax +39/0731-60 54 36 TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr TURATI Idrofilo S.p.A. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it info@cottonplus.it Vagheggi S.p.A. Via F. Pigafetta, 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com

CTL is a fully independent italian operation, specializing in the manufacturing of professional haircare products since over forty years.

CTL, the color factory, aims to be the ideal partner for the study, development and production of hair coloring solutions for private label.

The laboratory is the beating heart of the company.

CTL is able to control all phases in the production cycle, from formulation to choice of materials, from graphics to packaging, from manufacturing to delivery of the finished product, guaranteeing maximum safety, as well as extremely high quality standards in all stages of production.

PROFESSIONAL HAIRCARE PRODUCTS MANUFACTURING

IDEA

RAW MATERIALS RESEARCH AND DEVELOPMENT

TECHNICAL & REGULATION REQUIREMENTS

QUALITY CONTROL

PACK SELECTION

MARKETING ASSISTANCE BRAND, STYLE & DESIGN

PRODUCTION & DELIVERY

HAIR COLOR CREAM

CTL SpA Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 info@ctlspa.it - www.ctlspa.it MEET US AT COSMOPROF WORLDWIDE BOLOGNA / APRIL 29 - MAY 2, 2022 PAD./PAV. 32 - STAND B3