export.magazine@mteedizioni.it
THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
exportmagazine.net
I N T E R N E T
N. 3 / 2019 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi
BBCOLOR PIGMA, THE COLOR REVOLUTION.
The new nourishing coloring Mask to create infinite fashion shades.
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www.helenseward.it
ARMANDO TESTA
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THE NATURE OF BEAUTY Beyond the surface, beyond the horizon. There where the view fades into the distance and nature regenerates itself, a new kind of beauty is created. Real, natural. Living, emotional. A beauty that cures. A beauty that is pure. Your Beauty. Epurรก beauty.
Discover more on www.vitalitys.it #bellezzaviva
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SOMMARIO
N. 3 - Anno XXXIX may / june 2019 maggio / giugno 2019
Aestetica Napoli Alfa Parf Group BBCOS
Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano
60-61 75 123
Beauty Istanbul
111
65
5
67
Cosm.o
99-100
Cosmobeauté
76-78
Cosmoprof Asia Hong Kong
33
Cosmoprof India
40
Cosmoprof North America
31
Cosmoprof Worldwide Bologna Cotril
On the cover: Helen Seward presents BBCOLOR PIGMA, the color revolution
CTL EBS EBIO Emsybeth
IV-128-III
126-127 96
104
59
82-83
Farmagan
Toiletries, Cosmetics and Perfumes
1 / 112
102-103
HACO
25
Hair Co.
38-39
Cover-27
Helen Seward
CONTENTS
HSA
91
Inco
97
Inebrya
47
ING
36-37
Intercharm Korea
101
Intercharm Moscow
Products and Appliances for Estheticians 113 / 118
Packaging and Raw Materials
119 / 136
Products and Appliances for Hairdressers 137 / 160
Stampa: Formagrafica - Faenza Group, Carpi (MO)
94
Intercharm Ukraine Itely
115
54-55
Koeco
62-63/118-119
L’Amande
15
Makeup in…
92-93
Maxima
49
MAXXelle
19
MCB
109
Parlux
Pettenon
107
45
Pool Service
34-45
Previa
12-13
Professional Beauty Group Rudy Profumi
Salon Look Sensus Vitality’s
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68-69
116-117
51
Tecnoelettra
Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.
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Salon International
Grafica: Roberto Cimarosa per MTE Edizioni - Milano
41
Eslablondexx
Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano
89-91
Cosmotech
Correspondent for France: Catherine du Villard
Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena
Beauty Days Poland
Cosmetica Italia
Direttore responsabile: Giuseppe Tirabasso
P.R. & Promotion: +39 / 02 4239443
120-121
CBE – China Beauty Expo
Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991
Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Gianni Pierbon, Joan Rundo, Simona Verga
Beauty Asia
REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net
Direttore editoriale: Claudia Stagno
ADVERTISERS’ INDEX
3
II-1
UP by Wabel -Beauty
71
The Kirschner Group
7
Wabel Summit
114
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ALYS Style Pro the newborn at Tecno Elettra A pioneering engine to guarantee a perfect performance
The new model, called ALYS Style Pro, is the result of the relentless investment in research and development, a constant feature characterizing all products by TECNO ELETTRA. ALYS Style Pro is the result of years of technological innovation, research and development, and it covers an untouched power segment with reference to Tecno Elettra products. 2100W, a pioneering engine, 100% MADE IN ITALY, ALYS Style Pro boasts amazing and reliable performances above the average during the whole life of the product, making end users save time and money. The buttons placed at the front are perfect whether you are right or left handed, and the ergonomic handle allows maximum control for any hairstyle. The compact size and lightweight, together with the classic yet contemporary and trendy design, manageability and attention to the tiniest detail, make ALYS Style Pro the perfect answer to hairstylists’ needs, as well as the reference product in the professional hair dryers segment.
All Tecno Elettra products can be customized according to the customer’s needs; it is therefore possible to design and create a specially made product focusing the attention on a personalized marketing, with the aim to target the market segment identified by the Customer. Customization can refer just to graphics and aesthetics by adding the customer’s logo on the product, but it can also involve inner components, in order to satisfy the end user requests.
The digital technology of the professional R.A.M. 2.0 hair dryer is always on the crest of the wave, with its innovation in terms of lightness, performances and perfect balance between power and consumption levels, resulting in improved outputs. R.A.M. 2.0 features a super light Brushless engine, an entirely made in Italy electronic device; thanks to its compact size and inner air conveyor, the energy consumption is significantly reduced. The technological evolution of Tecno Elettra has ensured the concentration of all professional features in an incredibly lightweight hair dryer, extremely quiet, perfectly balanced and manageable.
During the customization process, it is of utmost importance to remember that the specific needs of the Customers are the basis on which a new product is shaped out of an already existing one from Tecno Elettra’s range. This generates a constant interaction among Tecno Elettra, Customer, market demands and development of a new brand.
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There are places YOU want to be ICMAD can make it happen
Find open doors and more opportunities when you join our powerful cosmetic trade association that includes an international network of suppliers, retailers, consultants, brand marketers, sales reps, R&D services, and industry experts. We’ve been opening doors for the best in the industry since 1974.
Advocate. Educate. Service. Deliver. 6 www.exportmagazine.net
ICMAD.ORG/JOIN 800-334-2623
With a Team of 60 Domestic & International Sales Executives, We are the World’s Largest Beauty Manufacturer Representative Company
WHO WE ARE: The Kirschner Group, Inc. is a professional sales organization with over 30 years of experience growing leading professional beauty brands. We are the only sales organization in the professional beauty industry to service all 50 states, Canada, and the entire international marketplace with strategically placed Reps covering all continents.
WHAT WE DO: Our Global sales division, the Kirschner Group International, connects our brands to the right international distributor and then manages the business relationship on a day-to-day basis, to ensure our customers are getting the right support they need and our brands are growing.
HAIR TOOLS
HAIR CARE
For more information contact: Paolo Rezzara, President, by emailing Paolo@kirschnergroup.com
NAIL & SKIN
I personally guarantee our value to your business.
Paolo Rezzara PROUD MEMBER AND SPONSOR OF THE FOLLOWING INDUSTRY ORGANIZATIONS:
+1.800.527.8645 (toll-free) +1.661.257.6260 www.kirschnergroup.com 7 www.exportmagazine.net
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THE HEALING POWER OF SEAWATER FOR HEALTHY SOFT TRESSES Organic extracts of calendula, aloe, St John’s Wort combined to Angelica roots fight inflammation, restore firm and healthy skin providing visible results since the first application. Hair will be healthy-looking, full, shining and light.
Abyssi is a new Italian beauty brand offering professional natural haircare products. Recently launched at the latest edition of Cosmoprof Bologna, this top quality haircare line is inspired to sea water and plants and contains preservative free organic and marine ingredients. In Abyssi, skincare rituals meet haircare rituals. This new collection is entirely dedicated to the beauty, health and wellness of hair. The line devotes an extreme care to the scalp with pre and post cleansing treatments and delicate and innovative textures regularly used in the skincare routine. Abyssi is the new beauty concept based on active plant-derived ingredients combined to the marine world. Chemical agents free.
PURIFYING HAIR CARE, is a line developed to fight and solve permanently the problem of dandruff. Phyto-plankton along with other marine botanical ingredients, organic cornflower water, birch and sage extracts, zinc and piroctone olamine provide a purifying and antibacterial action for the skin of your scalp. Hair will be shinier and lighter.
Abyssi features four curative lines CALMING HAIR CARE has been designed to effectively treat sensitive scalp with itching and reddening skin. BALANCING HAIR CARE, this purifying line has been developed for excessive oily and sebaceous skin. It acts deep down removing sebum and balancing sebum production. It purifies, detoxifies and nourishes the skin with the help of organic extracts of burdock, nettle, Neem oil, tea tree oil and cumin oil. Hair will be regenerated, more nourished and lighter. Skin will feel fresher and balanced.
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ANTI-POLLUTION HAIR CARE, is a specific ritual to protect and detoxify hair damaged by polluting agents. The special anti-pollution formulation based on Moringa Oleifera protects and repairs the damage caused by smog, particulate matter (fine dust), UV agents, pollutants and weather conditions. Hair will be healthier and shinier. Abyssi is a ‘Natural’ choice. The brand has chosen to be natural using ingredients safe for health and the environment but also opting for a packaging in line with the same philosophy following the three basic green rules: Reduce, Reuse & Recycle. Abyssi packaging is made with recycled material. That is why Abyssi & Bkr, the American packaging brand of glass and silicone bottles, have joined their force to create a capsule collection in the name of planet safeguard.
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RUDY PROFUMI A CENTURY OF EXPERIENCE WITH A MODERN OUTLOOK Attention to raw materials, tradition and design are the strong points of this company
The Milanese company, founded in 1920, has been a maison of fine fragrances since its beginnings, succeeding in combining maximum attention to the choice of raw materials and a great tendency for design. With a century of experience in cosmetics, with a solid family tradition in the production of toiletries, Rudy Profumi today represents a brand of certified genuineness and excellent quality, also thanks to the never-ending cosmetics research which connotes it. It creates packaging with exclusive and attractive packaging with unique and thrilling fragrances, attention to detail and the raw materials used, offering lines that are not only a product but experience and a delightful line of accessories. The Rudy Profumi lines of toiletries are characterized by attractive and evocative fragrances which are always enjoyable and affordable, with comfortable and sensory textures, with a strongly Italian DNA but open to elements that come from the globalized world and which follow the latest trends. The products by Rudy Profumi are based on Italian concepts and production, regulated by the EU, with Italian outsourcing, but also developed in partnership with the other countries with which the Milanese company collaborates to be able to satisfy the tastes of clients all over the world. The company’s objective? To creative surprising and original olfactory universes, unexpected combinations, using the best ingredients; in short, exclusive formulations that involve all the senses but more as well. They are products that can be distributed not only in the classic channels of toiletries, but
also in alternative sales channels such as lifestyle, home decor, concept stores where clients are in search of refined and exclusive products, because before selling products, they offer worlds. The concept has to develop a creative project that takes into account an experiential journey where the mundus of birth is transferred into codes and symbols that can be communicated, even at the cost of departing from the simple functional presentation of the object. Every fragrance has been composed with great care and is made up of essential oils, accords and synthetic molecules. The fragrances have been designed in order to obtain olfactory suggestions which evoke the inebriating, evocative and variegated scents of Nature. This philosophy makes Rudy Profumi a leader in the conception and creation of products with characteristics of quality, originality and beauty.
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Private label Open to new experimentations, the company confirms the distinctive characteristics of its brand with a vast production able to meet different needs and tastes. Aware of the identity and potential of products Made in Italy, Rudy Profumi carefully selects the raw materials and the fragrances, paying constant attention to the requirements of consumers. In addition to products of its own brand, Rudy Profumi offers a service of research and development for clients, putting at their disposal all its experience; in addition, an office dedicated to regulatory affairs provides all the technical, legal and commercial support necessary both for those who need to import products from outside the EU and for those who want to approach the export of their own products all over the world, guaranteeing the full respect of international laws.
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in terms of formulation and promotes quality and innovation, using the best raw materials. These are the distinctive signs that make Rudy Profumi a strategic partner for the sector of personal care and more as well... Rudy Profumi supplies product all over the world, operating in full conformity with international laws, paying maximum attention to every detail and its products are proudly 100% made in Italy, a seal of quality and synonymous with creativity and excellence recognized all over the world.
The company’s strong point, in synergy with its clients, is the development and creation of new concepts: trend studies are carried out for exclusive products and all kinds of personalization, offering creativity, design and experience, proposing a complete service which can start from a basic project up to the finished product. In addition, in synergy with the in-house graphic department, the company can also create personalized designs. The company provides the highest level of flexibility and personalization, satisfying the most demanding requirements
A new line is born The Nature & Arome “Apothecary” line, derived from its cutting edge “Botanic Collection” line, a selection of fragrances and products in a herbalist style which skilfully combines modern and traditional raw materials, has recently been launched on the Asian market, in particular in Japan, South Korea and Singapore. The line includes all the products for personal care enriched with precious soils and Vitamin E, perfect and complementary elements for a skin with
a silky and well cared for appearance, in a careful selection of extraordinary fragrances which give a special character to these products, combining the pleasure of enveloping fragrances with a cosmetic action to make your ritual of well-being unique and invaluable. Last but not least, the packaging, as always, has been developed to capture the consumer by combining traditional style with the luxury of golden inserts, making it not only an invaluable product for the daily hygiene of the whole family but also an elegant and pleasurable object for the bathroom.
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PREVIA SUN FIRST AID KIT, THE BEST ALLY FOR HAIR UNDER THE SUN SUN FIRST AID KIT is a specific daily treatment for hair exposed to sun, wind, chlorine and salt, environmental agents that can damage your hair and lead to color fading, more brittle, straw-like and uncombable hair. Just as sun can damage your skin, it can also damage hair and scalp. So it’s time to rely on professionals to learn how to protect your hair from sun, heat, and humidity with specific treatments that offer protection, hydration and shine. Previa’s SUN FIRST AID KIT is perfect to protect and hydrate hair during sun exposure, it contains two unique products.
SUN FIRST AID AFTER-SUN SHAMPOO This extremely delicate shampoo is a green product featuring 99.2% of organic plant-derived ingredients. At the heart of this formulation lies the hydrating and smoothing Green Caviar extract and Quinoa rich in antioxidant vitamin C and D. The enveloping texture, scented with the delicate Flowers of Tiaré provides a delicate foam able to remove any residue of chlorine and salt making hair silky soft.
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SUN FIRST AID BIPHASIC SUN PROTECTION This leave- in product protects your hair from the damaging effects of UVA and UVB rays. It moisturizes and untangles hair without weighing it down. Easy to apply, the formula once sprayed. on the hair before and during sun exposure offers a protective, moisturizing and untangling action. Applied after the shampooing is perfect for the styling and leaves hair scented and silky soft. Formula free from silicones, petroleum derivatives and animal-derived ingredients. Previa’s products in line with Previa’s sustainable and ethical philosophy boast a percentage of certified active natural products ranging from 82 to 99.2%. They do not contain silicones, parabens, petroleum derivatives, harsh chemical surfactants, preservatives, artificial colourants or animal-derived ingredients. Previa’s products are scented with delicate fragrances inspired to nature and their packaging is made of certified FSC paper with low environmental impact.
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L’AMANDE FROM SOAP TO MORE The present-day brand L’Amande has a long history behind it, dating back to the 19th century when it belonged to the long-established “Garcin & Rabattu” soap works in Marseille, the capital of soap-making at the time. Thanks to the quality of its products, the brand became increasingly important and an independent company was set up, “Huilerie & Savonnerie de l’Amande”, in 1884. The soaps are still made according to the traditional “Marseillais” method, in which the oils and other
L’Amande: Lavender Line True to the tradition of using locally sourced ingredients as far as possible, this new line has used the essential oil of Lavanda Angustifolia Officinalis, 100% pure from organic cultivations. Ever since the times of the Romans, lavender has been used to perfume bath water and to cleanse the body, as its essential oil has always been
ingredients are simmered in cauldrons for six days and six nights. L’Amande made the journey from Marseille to Savona in Italy, still on the Mediterranean coast, in the 1950s, where it is still based today. Only the best ingredients from this stretch of the Mediterranean coastline – oils, fragrances and essences – with specific aromatic and cosmetic qualities are used, such as olive oil, the Mediterranean gold, sweet almond oil (which gave its name to the brand) and the typical plants of the Mediterranean maquis.
known and used for its calming, relaxing and antiseptic properties. The new products bear the new symbol Cosmesi Naturale L’Amande, representing and certifying formulations with increasing attention to the use of raw materials of natural origin, attention to the environment and above all, the respect for the consumer, with appropriate dermatological
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tests and tests on heavy metals. The toilet soap is 100% plant based, enriched with organic essential oil of lavender and olive butter. As it is neutral, it is ideal for the most delicate skins. The Liquid plant soap is delicate and natural and ideal for sensitive skins. The calming and relaxing Foam Bath has a dermatological pH, and gently cleanses even children’s skins.
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The Moisturizing Cream, like the whole line, contains essential oil of lavender with outstanding relaxing properties and a restructuring protein for the body. The Deodorant Spray is alcohol-free and suitable for the whole family:
a special phytocomplex helps prevent the formation of unpleasant odours. The alcohol-free Body Splash can be used to feel fresh and relaxed, for example applied to the neck and décolleté or it can be used as a pre- or after-shave, after hair removal,
while a spray in the air at bedtime improves sleep. Lastly, the 100% pure Organic Essential Oil of Lavender rebalances thoughts, relaxes and regenerates. A few drops on a pillow induce sleep and added to a bath improve the mood.
L’Amande Nature: for the beauty and radiance of the face L’Amande Nature is a new line from this long-established brand which focuses on the beauty of the face, cleansing, caring for and keeping the tone and radiance of the complexion. With over a century’s experience and having built up an invaluable experience and tradition, L’Amande progressed from solid soaps to other products for personal care, such as liquid soaps, creams, bath foams, shampoos, toothpastes and eau de parfum, with the same quality as ever. The products all include skin-compatible ingredients, with great skin tolerability with a high percentage of ingredients
of natural origin, many derived from organic agriculture. They are all free of added colourings and have been dermatologically tested on sensitive skins and have passed the Nickel <1 ppm test. The line comprises five different masks in 100% natural biodegradable viscose fibre, associated with serums, gels and creams. Gold Face Mask with Antiage Filler can be used with the Gold Gel Bi-Dose, a practical gel mask that can be carried with you, to slow down the effects of time and minimize the first signs of ageing. The Moisturizing &Brightening Face Mask, suitable for all skin types, can be used with the Moisturizing and Brightening Serum to give radiance.
The Purifying & Rebalancing Mask can be used in synergy with the Purifying and Rebalancing Cream. The Relaxing & Antistress Mask is perfect to prepare for an important evening after a long and tiring day, while the Relaxing & Antistress Serum is ideal for daily use. The Toning & Revitalizing Mask with a fresh and citrus fragrance, can be used as necessary and lasting. The Peel Off Powder Face Mask offers in-depth cleansing thanks to soft botanical Charcoal powder which, when added to water, becomes a gel to distribute over the face and neck for a detoxing and purifying action, It creates a fine film which after the application time, can be peeled off. It gives the face a sensation of softness and cleanliness, improving its appearance and the complexion.
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BIORESCUE the skilful combination of nature and technology A line of four products that offers biological relief for the skin
The velvety and illuminating effect makes the face look more relaxed and more radiant. 24H Tightening Serum has a formula with an energizing action that awakens the vitality of the skin, immediately becoming more toned, luminous and compact, from morning to night.
Biorescue, the line of high performance and effective cosmetics with natural and organic ingredients by Montalto, is based in particular on one very special ingredient: Radice di Luce®, an extract of Dioscorea Batatas. This sinuous, climbing perennial with long tubers has been used for thousands of years by traditional Chinese medicine for its general benefits in overcoming stress and for its invigorating power in the health of the kidneys, lungs and metabolism of the adrenal glands.
Latest research by Western medicine has also confirmed the powerful anti-inflammatory action of Dioscorea Batatas and its amazing healing abilities: when assimilated by the skin, it is rich in proteins, amino acids, vitamins, polysaccharides and saponines and accelerates cell formation and regeneration. Giuseppe Montalto continued the heritage of Chinese wisdom and previous research by anthroposophist Rudolf Steiner, mixing it with scientific rigour and registered the extract as Radice di Luce® (“root of light”). The extraction of the active ingredient is absolutely natural and takes place through complex and meticulous processing, which also includes special attention to the phases of the moon.
The process produces an extract which is very rich in allantoin; a completely botanical alternative to snail slime which is even more effective as regards the restructuring action on the skin. Biorescue is the result of the skilful combination of nature and high technology. It is a completely natural and certified organic anti-age line, designed to reconstruct the beauty and health of the skin. The result is a feeling of regeneration, of freshness and compactness that can be detected from the first application of each of the four products, all dermatologically tested. Organic Facial Oil contains precious oils, Radice di Luce® and rare flower extracts to contrast the formation of wrinkles and sagging skin and stimulate and deeply nourish and revitalize the skin.
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Thanks to the perfect combination of its active ingredients, it has a powerful immediate lifting effect to activate the energy of the skin and erase all signs of fatigue. Regenerating Face Cream contains Radice di Luce®, activators of youthfulness and hydration stimulators which work in synergy for an exceptional anti-ageing effect, giving the skin a burst of brightness. Gel Roll On Eye Contour has a pure steel massaging sphere which, with the action of the active ingredients, acts on the signs of ageing of the eye contour, draining, smoothing, illuminating and relaxing it for revitalized eyes. It also stimulates the microcirculation of the skin, helping to lighten dark circles, increase skin elasticity and reduce wrinkles, for immediately silky skin.
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MAXXelle PROFESSIONAL HAIR CARE PRODUCTS WITH A PERFECT BALANCE OF NATURE AND TECHNOLOGY Plants, flowers and trace elements merge in the MAXXelle products to create the basis of all the formulations
MAXXelle draws its strength from nature: plants, flowers and trace elements merge to create the basis of all the formulations, so that all the products in the range contain a high percentage of active ingredients of organic origin, putting them in to the cosmeceutical founders Feliziani family: MAXXelle category and are without the most A family business of two generations harmful chemicals. Its fundamental of entrepreneurs, the Felizianis, mission is to preserve the state of MAXXelle was founded in 2010 well-being of hair, developing to produce professional hair non-aggressive professional treatments care products with a concept which are as natural as possible, based on the concept thanks to formulations based on of a Natural Hair Care Attitude, selected botanical extracts. evolving in time to adapt to the When developing new products increasingly “green” demands both and technologies, MAXXelle aims of professional hairdressers and of to take care of the hair even during consumers, with the constant objective professional treatmetns such as of supplying a high-performing and colouring, perms and straightening, as natural a product as possible. as well as washing, drying and styling.
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MAXXelle’s commitment to a green philosophy can be summarized in four pilasters: reduce, reuse, recycle and biodegradable, with a commitment to a new concept of sustainable beauty, and is also reflected in the choice of the packaging. The packaging is compostable, biodegrading naturally in the environment without leaving toxic residue in a period of time that is from 95 to 99% less than the normal degradation times of plastic.
Cura Riattiva Range
Strongly focused on training, MAXXelle with its Academy organizes courses in line with the trends of the moment, dedicated both to technical and commercial personnel and are invaluable opportunities to create the climate of collaboration that makes special the bond between the company and its clients and allows developing a network of competences based on the MAXXelle philosophy.
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Colora Ultra Color Range
Think Range
MAXXelle has always had an international vocation and develops new products that can be adapted to the needs and characteristics of populations all over the globe, for guaranteed efficacy in every country.
Crea biORGANIC Range
The international expansion started in Canada, Algeria and QATAR and MAXXelle products are currently distributed in 17 countries in Europe and the rest of the world. The star products of MAXXelle are
Forma Range
EYE CANDY PIGMENTED BLEACHING BUTTER: A FINALIST AT Cosmoprof Worldwide Bologna MAXXelleâ&#x20AC;&#x2122;s new product, Eye Candy Pigmented Bleaching Butter, a revolutionary bleach in pigmented butter, was one of the four finalists contending for the prize of best Hair Product at Cosmoprof Worldwide Bologna, with more than 600 candidates. The Eye Candy line guarantees high results of bleaching without being aggressive or damaging the structure of the air and with a delicate and protective action on the scalp. The Pigmented Bleaching Butter has a bleaching action of up to 6 tones, a pigmenting action and a reconstructive action. With Eye Candy it is possible to bleach hair even at a sustained rhythm, leaving it perfectly healthy and vital.
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Think, colouring without ammonia, PPD, Resorcinol, Parabens and Nickel; biOTHERAPY, for the care, nourishment and reconstruction of the hair; and biORGANIC, a finishing product for styling with great restructuring connotations.
Miracle Range
FIND YOUR PERFECT MATCH Connect with distributors and brand owners worldwide using our new online matchmaking service
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GLOBAL DISTRIBUTOR AND BRAND OWNER MATCHMAKING OPPORTUNITIES
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Bella Aura Skincareâ&#x201E;˘ beauty from within
Designed for the modern lifestyle, Bella Aura approaches beauty in a modern and bold way, with a genuine blend of luxury and sensory pleasure, revolving around a simple statement and belief: a healthy skin starts from inner beauty, and it is a state of mind, which cannot live without science. A straightforward, simple, uncomplicated approach to skincare, presenting innovative treatments that are really effective, efficient and safe. Bella Aura pays a close and meticulous attention to the root origin of skin problems, and proposes multifunctional and stress-less solutions using
cutting-edge technology together with ancient recipes and powerful healing ingredients sourced throughout the world, in a never-ending journey towards health and beauty of mind, body and spirit. Classy, chic and elegant glass bottles, designed in Italy and made in France, enclose the essential steps of a skincare ritual that deeply yet gently takes care of your skin, cleansing, replenishing moisture, and purifying it. Bella Aura features two different lines of essential pampers: the five references of the state-of-the-art Core Collection target what a healthy skin requires, focusing on the
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origin of skin problems and scientifically dealing with ROS â&#x20AC;&#x201C; Reactive Oxygen Species, Dehydration and Inflammation, therefore offering effective solutions to counteract the signs of ageing, improve stress resistance while activating a powerful protection on your skin. The Custom Care Collection is a targeted line of multifunctional products, reducing allergic reactions and regenerating damaged skin barriers, perceivably refining the condition of your complexion, protecting, preventing and preparing it for a unique radiance.
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BE KEENON COLOUR 1:2 VELVET COLOUR
RELIABLE permanent hair colour cream up to 90% grey coverage NOURISH & SHINE our oil complex consting of macadamia and olive oil nourish the hair in process of colouring and give the hair axtra healthy shine INFINITE VARIATIONS 56 shades which can be mixed among each other INTERNATIONAL TESTED AND CERTIFIED more than 5.300 beauty salons in over 20 countries around the world trust our brand. NOT TESTED ON ANIMALS!
Made in Germany
MORE INFORMATION: visit our homepage: www.keen-hair.com E-Mail: info@keen-hair.com Tel.: 0049 (0) 30 â&#x20AC;&#x201C; 577 004 38 25 www.exportmagazine.net
HACO GmbH & Co.KG Fasanenstr. 42 10719 Berlin, Germany
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RADIUM OVER A HUNDRED YEARS OF BEAUTY AND WELL-BEING From the age-old olive groves of southern Italy, premium products for oral care
Olive oil, the liquid gold from the olive tree, has been used since antiquity for its multiple beneficial properties. In the south of Italy, and the Puglia region in particular, the Lâ&#x20AC;&#x2122;Abbate family business which was founded in 1880, started to produce olive oil, but also toiletry products using olive oil, under the Radium brand. More recently, in 2014, the fifth generation of the Lâ&#x20AC;&#x2122;Abbate family purchased Emmegi Detergents S.p.A., and with it the fifth generation of the family also acquired the expertise of research and development. The result of this association between tradition and innovation, reflected in the graphic restyling of the brand and its image, is the rebirth of Radium. All the Radium products will have natural extract of olive leaves, with outstanding soothing, protective and antioxidant properties, as the basis of their formulation. Radium is positioned in the Premium sector, which has shown growth due to the socio-economic scenario of recent years and the changes in purchasing behaviour. The first line by Radium to be offered on the market will be that of oral hygiene, with all the functional and emotive benefits of high-end products, capable of satisfying a modern and demanding consumer. The luxury, glossy vintage design of the packaging gratifies the eye and communicates quality. All the ingredients are all natural and with the leitmotif of the olive leaf and the product is 100% Italian-made. The Radium oral Care line is made up of 4 specific toothpastes and 2 mouthwashes.
The uniqueness of each product is guaranteed by the selection of the best ingredients offered by the Mediterranean maquis as well as the collaboration of renowned perfumers, to guarantee that the products are of the best quality of the aromas chosen in the full respect of nature. The Whitening Toothpaste and Mouthwash have natural whitening agents which help keep the teeth naturally white. Their aroma with notes of rosemary is enriched by a complex of herbs such as camomile, sage, star anise and eucalyptus. Mint, cloves and myrrh give intensity for breath that is always fresh. Total Radium Toothpaste and Mouthwash have natural anti-tartar and remineralizing agents that help prevent the formation of tartar and help the remineralization of teeth. Their aroma with notes of liquorice emerges from a cocktail of herbs such as eucalyptus, basil, aniseed, cumin and fennel, giving an unforgettable aromatic experience. Orange sweetens
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the initial pungent note of mint. Radium Sensitive Toothpaste with Potassium Zinc Citrate and softening agents helps reduce the sensitivity of teeth and gums. Its aroma, characterized by a note of sweet almond embraced by soft mint and a hint of cumin, gives a delicate freshness. Lastly, Radium presents the first toothpaste developed especially for the health and well-being of women: its exclusive formulation starts from identifying the differences of the dental structure, salivation of female pH. The Feminine Toothpaste with emollient glycerine and natural whitening agents helps keep the mouth healthy and protected. Its sensual aroma combines delicate notes of rose and geranium with a heart of soft mint and petitgrain, giving a fresh and lively sensation to the breath.
A NEW WORLD OF COLOR
THE COLOR REVOLUTION BBColor Pigma is the new nourishing coloring mask which throws the doors wide open to a new world of color. Developed for rapid application, it is ideal for toning and reviving color, producing endless creative shades and enhancing shine. BBColor Pigma illuminates and nourishes hair, leaving it shiny and healthy thanks to its rich protective base with smoothing action, as well as its highly effective natural active ingredients. BBColor Pigma, the genuine beauty treatment for the new fashion look that you desire. 27 www.exportmagazine.net
www.helenseward.it
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BBCOLOR: A NEW WORLD OF COLOR IS BORN Two brand-new lines for new business opportunities in the salon
BBCOLOR BEAUTY, THE THOUSAND NUANCES OF PERFECT COLOR. Tone-on-tone coloring is a really essential service in the salon, a genuine color-perfecting treatment. To respond to this specific need, there are forty-one brilliant and intense shades of BBColor Beauty, to create limitless nuances and achieve hair that’s perfectly shiny and naturally beautiful. Why choose BBColor Beauty BBColor Beauty is an indispensable tool for personalizing any type of lightening - particularly blonde bases - creating fashion shades without regrowth and without altering the hair’s natural properties. The new line is particularly formulated for: ✓ covering the first grey hairs - so it’s ideal for those approaching the world of color for the first time; ✓ reviving color between one treatment and the next; ✓ changing a look easily by playing with subtler or more intense highlights; ✓ also for men, to create a “camouflage” coloring for grey hair or to remove any unwanted yellow reflections.
More than 60% of business in the salon revolves around services linked to color, in particular oxidation coloring - either with or without bleach Tone-on-tone and decoloration. So, in order to offer new opportunities for professionals, Helen Seward has developed two important new products which revolutionise the world of hair color: BBColor Beauty, the Tone-on-tone nourishing cosmetic hair color without ammonia, and BBColor Pigma, the nourishing coloring mask.
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BBColor Beauty does not fade, but blends naturally with the base color and covers up to 50% of white hairs, offering an alternative to conventional color treatments or a complementary tool for the hairdresser: used in combination with other techniques, it opens the way to endless creative possibilities.
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With BBColor Beauty, coloring becomes a real cosmetic treatment for the hair. Vibrant color, exceptional shine and nuanced highlights without compromising the structure of the hair fibres.
BBCOLOR PIGMA, THE COLOR REVOLUTION Following the current trend, the BBColor range extends further with Pigma, the line of color masks to make experimenting easy. Watchword: originality! Goodbye to conventional colors, the real trend is to choose highly unusual colors - blue, fuchsia, purple and green - while always keeping the hair soft and shiny.
Why choose BBColor Pigma BBColor Pigma is the nourishing mask with extraordinary coloring power, developed for rapid application on hair that’s natural, colored, treated, bleached or with mèches. It’s the ideal way to tone the hair, revive color, bring out highlights and, in particular, to create endless original nuances. The line’s range of colors is not in fact limited to fifteen vibrant shades, but goes further, thanks to the Gloss mask, which: • applied pure, it brings out the brightness of the color while nourishing and hydrating the hair, giving it sheen and protection. • used mixed with the Color Masks, it enables the creation of delicate pastel highlights and fashion effects. In fact, BBColor Pigma lends itself to use in the salon - and at home too - to create trendy highlights and allow the look to be changed quickly to suit the occasion (it takes between 5 and 15 minutes). This new line presents an alternative to classic coloring and allows for experimentation and a carefree attitude to color, while keeping the hair healthy and glossy thanks to its rich protective formula.
Hair coloring made with Degradé Planet method www.degradeplanet.it
For more info: www.helenseward.it
Helen Seward Milano Creative Team 29 www.exportmagazine.net
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events
COSMOPROF NORTH AMERICA A ‘MUST ATTEND’ EVENT FOR THE BEAUTY INDUSTRY CPNA will host its 17th edition- July 28th - 30th
With over 40,000 attendees and 1,400 exhibiting companies anticipated from across the globe, the award-winning event offers retailers, distributors, beauty brands and suppliers the unique opportunity to come together, make new relationships, foster collaborations, and get inspired. CPNA showcases all facets of the industry presented across three main sections, two of which are dedicated to Cosmetics & Personal Care, with record-breaking growth in the skin care sector, and Professional Beauty. Within these larger show sections are specially curated areas featuring the most comprehensive array of cosmetics and personal care products from around the world dedicated to retail, multicultural beauty and green beauty. Country Pavilions will also have a prominent presence on the show floor, featuring beauty brands showcasing authentic elements and innovation from countries recognized for strong heritage in the beauty industry. This year’s exhibition will put a spotlight on the cosmetics supply chain with the debut of Cosmopack North America, featuring companies representing ingredients & raw materials, contract & private label manufacturing, machinery, and packaging. The launch
of Cosmopack will be accompanied by initiatives including a Buyer Program to boost B2B opportunities and a new Factory project showcasing the entire manufacturing process of a unique cosmetic product live on the show floor. The Buyer Program was made one of the top priorities of the 17th edition, with additional investments geared toward attracting more prolific and globally inclusive buyers including Alibaba, Blue Mercury, Cos Bar, CVS Health, Macy’s, and Space NK. The program connects exhibitors with top buyers consisting of retailers, international buyers and professional beauty distributors from across the globe. With more than twenty five seminars and workshops, a huge investment was also put toward CPNA’s CosmoTalks lineup, which puts relevant intelligence at the fingertips of exhibitors and attendees so they can make informed decisions to positively
among others. Boutique, a one-of-a-kind beauty sampling bar featuring products from exhibiting companies, provides visitors the opportunity to curate their own customized beauty bag, created in collaboration with HCT Packaging, that they can take home. All donations collected on behalf of this initiative will go to Look Good Feel Better, a charitable foundation dedicated to improving the quality of life and self-esteem for people undergoing cancer treatment. Also new this year are the Cosmoprof North America & Cosmopack North America Awards and CosmoTrends. The ‘Awards’ formally recognize the absolute best in beauty products, celebrate innovation, and honor excellence in packaging design and formulation among exhibitors. Winners will be announced across ten categories during a ceremony at the show.
impact their business. Highlights of this year’s CosmoTalks include ‘The Right Channel’ panel hosted by WWD, ‘The Beauty of Sustainability’ hosted by American market research company, The NPD Group and ‘CBD & Beauty: The Next 5 Years’ hosted by Global Cosmetics Industry magazine. Additional speakers include top executives from L’Oréal, Google, Clinique, Facebook, YouTube, Neiman Marcus, and Shiseido
CosmoTrends, written by international trend agency BEAUTYSTREAMS, an international trend agency, is the annual post-show report on beauty trends, featuring the most innovative products from CPNA exhibitors. This is an exclusive look at everything that is cutting edge in the cosmetics industry. A pre-trend report will also be showcased as an installation during the show and presented at CosmoTalks.
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2019 COSMOPROF NORTH AMERICA LAS VEGAS A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprofnorthamerica.com
JULY 28 â&#x20AC;&#x201C; 30
Sales Office US, Canada and Mexico PBA, Scottsdale, AZ, USA P +1 480 281 0424 F +1 480 905 0708 info@cosmoprofnorthamerica.com
MANDALAY BAY CONVENTION CENTER
Sales Office Europe, Africa, Middle East, Asia and South America BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it
The leading B2B beauty event in North America, offering the entire industry an opportunity to come together, make new relationships, and foster collaborations. REGISTER NOW AND SAVE UP TO 25%.
Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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Organizer North American Beauty Events LLC
events
COSMOPROF ASIA 2019 Leader for quality b2b activities in Asia-Pacific
Cosmoprof Asia, the leading b2b international beauty trade show in Asia, turns 24 this November. The success of the “One Fair, Two Venues” formula is well reflected in the results of the last edition: 5% growth in number of exhibitors to 3,030 companies from 53 countries and regions, and 4.2% growth of visiting number to 87,284 professionals from 135 countries and regions across the two exhibition venues. This year, Cosmopack Asia running from 12 to 14 November at AsiaWorld-Expo (AWE), will showcase leading supply chain companies: ingredients and raw materials, contract manufacturing and private labels, packaging, machinery and solutions for the beauty industry. Cosmoprof Asia at the Hong Kong Convention & Exhibition Centre (HKCEC), scheduled from 13 to 15 November, will host over 2,000 branded products in Perfumery and Cosmetics, Beauty Salon and Spa, Nail & Accessories, Hair Salon, Natural & Organic. The continued strength of the Asian market has been driving more and more international companies interested in optimizing business opportunities to this booming market. Market research provider Euromonitor reports the Asia Pacific region currently makes up 32% of the global beauty market and has an expected CAGR of 6.7% over the next five years. Year on year, Cosmoprof
Asia has established itself as the ideal platform for companies to capture growth and expansion in the region, and organisers expect a general growth for the next edition of up to 5% more exhibition space and exhibitors. But what, exactly, is driving the Asia Pacific cosmetics boom? The rise of product innovation, the appeal of natural and organic cosmetics and the emerging online sales are regarded as the key contributors. This year’s Cosmoprof Asia designed its special initiatives with a focus on these aspects.
Another reference point for innovation will be the CosmoTrends report curated in partnership with global trend agencies. This trend bible is a must-have guide for all in the beauty industry to learn about new trends in Asian markets, and innovations and technologies that underline top trending products available at the two exhibition venues. All the shortlisted products will be showcased onsite at a specially designed gallery to gain the best attention from media, beauty influencers, buyers and industry leaders. Natural and Organic Beauty In response, the Natural and Organic sector at Hall 3G of HKCEC will showcase a wide array of best-selling natural and organic certified skincare, cosmetics, beauty products and supplements from more than 130 brands from Australia, France, Japan, Korea, Italy, New Zealand, Poland, USA and UK.
Beauty Innovation on the Rise in Asia It’s no surprise to see product and packaging innovation are on the rise in Asia and are becoming a major driving force of the market growth in the region. As the trend-setting event in Asia, Cosmoprof Asia provides attendees the hub to discover the latest product innovation not just from the show floor but also from the well recognized industrial awards. The Awards were created in partnership with international trend agency BEAUTYSTREAMS to recognise the most outstanding product from Cosmopack and Cosmoprof Asia.
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E-Commerce and Education The scale and growth rate of ecommerce in Asia really sets it apart from other parts of the globe. China alone is the largest e-commerce market in the world. Thanks to digital transformation, e-commerce in other Asian countries such as India, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam is also growing exponentially. For international sellers, Asia-based marketplaces are key gateways to this region of the world. The event’s highly-regarded Cosmotalks education platform will have a dedicated session for Asian e-commerce providers. As the most connected and dynamic beauty, health and wellness platform in Asia, Cosmoprof Asia is the ideal expo for related companies in Asia and the world to meet, network and do business.
2019 COSMOPROF ASIA HONG KONG A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprof-asia.com
Sales Office Asia Pacific UBM Asia Ltd, Hong Kong P +852 2827 6211 F +852 3749 7345 cosmasia-hk@ubm.com
13 – 15 NOVEMBER 12 – 14 NOVEMBER ASIAWORLD-EXPO HONG KONG CONVENTION&EXHIBITION CENTRE Sales Office Europe, Africa, Middle East, The Americas BolognaFiere S.p.a., Bologna, Italy international@bolognafiere.it For info: P +39 02 796 420 international@cosmoprof.it
Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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Organiser Cosmoprof Asia Ltd
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2019 COSMOPROF INDIA MUMBAI A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprofindia.com
12 â&#x20AC;&#x201C; 14 JUNE
Sales Office Asia Pacific UBM India Pvt. Ltd Mumbai, India P +91 22 6172 7510 F +91 22 6172 7273 cosmoprof-India@ubm.com
Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it
BOMBAY CONVENTION & EXHIBITION CENTRE (BCEC) Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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Organised by
New venue!
2020 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT
12 – 15 MARCH
13 – 16 MARCH
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai
Company of
With the participation of
cosmoprof.com
Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
In partnership with
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events
COSMOPROF WORLDWIDE BOLOGNA 2019: RECORD ATTENDANCE The event continues to grow, and the results confirm that it is a landmark event exhibition the entire beauty industry
â&#x20AC;&#x153;Cosmoprof Worldwide Bologna 2019 has achieved an important goal, with over 265,000 cosmetic beauty professionals, and an increase in visitors from abroad by 10% - says Gianpiero Calzolari, President of BolognaFiere These data, together with the record of exhibitors - 3,033 companies from over 70 countries - makes us proud of the results, and they give us the energy to face new projects. From Bologna, Cosmoprof Worldwide Bologna is ready to reach the whole world, with trade events on all continents. Together with Asia, North America and India, the collaborations in the markets of South America and South East Asia, and after the growth in Europe thanks to the acquisition of the German group Health & Beauty, we are now ready to explore
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events
new territories. All these projects are being put into reality thanks to the support of the Ministry of Economic Development, ITA - Italian Trade Agency, and our partner Cosmetica Italia – The Italian Trade Agency. For 2020, new projects are being defined both in Asia and in Africa. The Cosmoprof platform is going to become more and more international, to better fulfill the needs of companies in the sector”.
“The associated companies attending the event have recorded a significant increase in the quality of contacts with sector operators - says Renato Ancorotti, president of Cosmetica Italia – As a consequence, companies have promoted a targeted offer of products and services. The quality and competitiveness of the Italian cosmetic industry on international markets are therefore confirmed again. Not surprisingly, exports, up 3.6% to a value of 4,800 million euros, continue to support revenues, which exceed 11.2 billion euros, up 2.1%. These data support the positive figures of the fair declared by our historic partner BolognaFiere Cosmoprof: together we will continue to promote made in Italy cosmetics in the world”.
ISSUES AND TRENDS OF THE EVENT In the same days when the whole world celebrated the Earth Day, Cosmoprof Worldwide Bologna 2019 turned the spotlight on the importance of a first step on a new path for the industry, with greater attention to sustainability, energy saving and the correct use of environmental resources. The initiatives in the event, like NO. CO. - NO COMPROMISE, the installation of The Cosmopack Factory project, the contents expressed during Cosmotalks and installations with sustainable materials highlighted the attention that the event gave to environmental issues. The attendance of the more than 30 talks scheduled at the Service Center and the interest arisen by the special areas dedicated to green beauty well represent the choice shared by professionals and companies in the sector.
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The Royal garden of Skin Novels Our skin is the perfect and sacred cover of the book of our life, and every day we trace our story on it. This is the reason why it has to be treated with the greatest respect and care. Skin Novels gives us the chance to live the purest experience for the senses, with a collection of handcrafted natural aromatherapeutic soap bars, imbued with natureâ&#x20AC;&#x2122;s most precious ingredients
and wrapped in the most beautiful poems and literary texts ever written. From Skin Novelsâ&#x20AC;&#x2122; unique garden, the latest Royal Garden Natural Soap with Amber & 24K Gold revives the veil of mystery that still shrouds the origin of gold and amber, which have been coveted and used since ancient times. Covered in a 24-karat gold foil and rich in the beneficial essential oil of amber, this precious Royal Garden soap bar cleans and nourishes the skin very gently, leaving a luxurious and warm fragrance of Neroli, sweet orange and cedar. Amber performs its renowned bio stimulant and antiaging actions, boosting cell renewal, while liquid colloidal gold helps the skin look beautiful, healthy and glowing. Write your story and experience your own unique olfactory experience with Skin Novels.
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Company subject to management and coordination by AGF88 Holding S.r.l.
servicing beauty industry since 1946
A G R O U P C O M PA N Y O F
w w w. a g f 8 8 h o l d i n g . i t EARTH
FRIEND LY
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events
COSMOPROF INDIA 2019 Great expectations for its second edition
The 2019 edition of Cosmoprof India, scheduled from June 12 to 14 in Mumbai, at the Bombay Convention & Exhibition Center, is set to make a noticeable come-back, after the excellent results of the previous edition. The international network of Cosmoprof is confirming its fourth stop in Mumbai, together with Bologna (Cosmoprof Worldwide Bologna), las Vegas (Cosmoprof North America) and Hong Kong (Cosmoprof Asia).
Cosmoprof is increasing its influence on the international scenario of the cosmetic industry and facilitating business opportunities between more than 500,000 professionals on the one hand and over 7,500 companies on the other. Cosmoprof India is the best format to fulfill the needs of a dynamic and fastgrowing market like the Indian one. This is confirmed by last yearâ&#x20AC;&#x2122;s result, with 3,898 professionals representing 37 countries and 107 companies from 15 countries. For the next edition, thanks to exhibition area up to 10,000 square meters, more than 5,000 attendees and 300 companies are expected, who will have 3 power-packed days to evaluate new collaborations and projects. Cosmoprof India represents all the sectors of cosmetics domain, offering a broad overview as well as solutions for the industry - raw materials, machinery and automation, contract manufacturing, private label, primary
and secondary packaging and finished products catering to Perfumery and Cosmetics, Beauty Salon and Spa, Hair Salon, Nail & Accessories and Natural & Organic. The event attracts both local and international players, representing Europe, North America and the Far East. Above all, wholesalers, distributors and sales agents have the opportunity to discover what is new in their reference market. Producers and specialists in packaging, machinery and suppliers come and visit the show, in search of the most interesting solutions for automation and digital services, together with hair and beauty salon owners and retailers. Cosmoprof India also helps the development of local market, because it facilitates an exchange of ideas, innovations and technologies in the country thus raise the quality standard of Made in India production. The Indian beauty market shows rich potential, with an overall growth by 60% in the last 5 years. Besides, the metropolis of Mumbai houses a variety of social classes, making it an ideal target both for mass-market brands, sold in local shops and street markets, and for ultra luxe brands showcased in large retail stores.
SPECIAL INITIATIVES Many special initiatives are being organized for attendees at the Cosmoprof India Show, including highquality training workshops and a network of useful business relationships,
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The Buyer Programme, a consolidated tool of the Cosmoprof platform, facilitates b2b meetings between exhibitors and buyers, who can schedule their meetings in advance. For the 2019 edition, the program will involve buyers and distributors from India and Middle East, the first edition of the Cosmoprof India Awards will celebrate quality and research in the Indian market. Being recognized as winners amidst serious competition will offer the exhibitors more visibility with buyers and customers. The initiative will be organized in collaboration with Beautystreams. One of the most appreciated initiatives, Cosmotalks this year will feature panels and seminars on the evolution of local market and on the latest trends, with the participation of opinion leaders, trend-scouters and market researchers. Particular attention will be devoted to information sessions on regulations to enter Indian market. Keeping in mind the requirements of professionals such as hair and beauty salon owners, hairstylists and nail technicians attending the event, Cosmoprof Onstage will offer live demos of new products and treatments. #VibrantIndia, the special initiative to explore the main features of Indian cosmetic culture, is back. Rich in colors and textures, Indian culture is an inexhaustible source of inspiration for beauty professionals, which #VibrantIndia aims to highlight. The initiative is organized with the global design agency centdegrĂŠs. For journalists, buyers and retailers interested in discovering styles and nuances, which best work for Indian market, CosmoTrends, in collaboration with Beautystreams, will provide an overview of the trends emerging from the exhibitorsâ&#x20AC;&#x2122; booths: a report of the most advanced products and industrial solutions characterizing Cosmoprof India 2019.
Hair: Artistic Team Inebrya / Photo: Alberto Buzzanca / Concept: www.excoitaly.com
INSPIRING HAIR ARTISTS
THE INNOVATIVE SEMI-PERMANENT COSMETIC COLOR IN GEL, 100% VEGAN DISCOVER MORE ON WWW.INEBRYA.IT
INEBRYA.OFFICIAL
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Henua a haven for beauty
The word itself says it all: HENUA is the Finnish way to describe the feeling of wellbeing, enjoyment and happiness. The brand philosophy goes along with it, offering an enchanted haven where to find these blissful moments anytime,
every day. Henua developed a luxurious, pure and balanced skincare line of products, including the most potent and active botanical ingredients, with no water and no fillers. All products are formulated into a base of Nordic
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active ingredients, getting their strength from the best naturals, like berries and plant extracts, and are rich in vitamins, minerals, essential fatty acids and antioxidants, nurturing and protecting the skin. Henua pays homage to the simple Scandinavian luxury, meeting ecological standards and reflecting an authentic and honest lifestyle. The luxurious yet sustainable packaging shapes around a custom fitted cutout, keeping the product safe at place in this inventive and elegant seamless box. The Beautifying Toner restores suppleness for a glowing radiance, the Nourishing Oil Cleanser gently dissolves any trace of impurities, the Recharging Moisturizer confers a healthy and vital look, and the Energizing Body Lotion pampers your body in a silky soft caress. This magic closes with the Miracle Vitamin Oil, a high performance, 100% natural oil delivering supercharged antioxidant nutrients to the skin. This is Henua, â&#x20AC;&#x153;nothing more, but more than enough.â&#x20AC;?
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T oiletries , cosmetics , perfumes , ph y toproducts
Evolve Beauty, be part of the beauty evolution!
Oh my glove!
It’s time for beauty to evolve, and for us to improve our life quality. Starting from these premises, the founder of Evolve Beauty, Laura, conceived and developed an enjoyable and honest line of organic and natural skin, hair and body products.
A recyclable, reusable, hypoallergenic, soft and sustainable glove conceived and developed in Switzerland, thanks to the great expertise and the veritable passion for microfiber by KT Home.
With the promise to pass on beauty wisdom about how to use these treatments and look after your skin, Evolve Beauty lovingly hand-crafts small batches in their small artisan studio in Hertfordshire, so as to ensure the highest level of freshness of the precious antioxidants in the natural oils, butters and extracts. Each vegan, cruelty free and eco-friendly product bears on the label the percentage of natural and organic ingredients, in total transparency and fairness. Experience the effective results of Age Smarters and Serums, plunge in the uplifting scents of Body Lotions and Butters & Oils, and enjoy the pleasant textures of Face Creams and Masks. It’s time to start your own healthy living journey with Evolve Organic Beauty.
Part of a selection of exclusive, incredibly beautiful and effective products, Oh my glove! is the top choice to remove makeup without using any product. Entirely made with microfiber of the highest quality, composed of buckles each one containing more than hundreds of smooth microfilaments making the yarn, Oh my glove! just needs to be soaked with water to perform a perfect cleansing of your skin removing every trace of makeup. Travel friendly, it can be washed, let dry, and it’s ready to be used again. Oh my glove! is available in different sizes, with a Small Edition or a Large Edition, delivered in a hermetic EVA bag, and the Fluffy One, a super soft makeup remover mitten for a special pamper of your skin.
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ECO & VEGAN FRIENDLY PARABEN & AMMONIA FREE
Let your hair talk 51 www.exportmagazine.net
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COLLESI: FROM BEER TO BEAUTY From craft beers brewed in the heart of rural Italy to beauty products and home fragrances based on one familyâ&#x20AC;&#x2122;s fine craftsmanship
Collesi is a name which until very recently has been associated by connoisseurs with craft beers brewed in a small town in the heart of Italy. Having been awarded more than 130 medals in just over 10 years at the most prestigious international competitions is evidence of the quality of the beers produced. The brewery belongs to a complete cycle farm, Tenute Collesi. Made using the best hops and barley, the beer is brewed at an altitude of 700 metres above sea level, where the humidity is very low and there is a strong thermal excursion, which are excellent conditions for the production and storage of the product. The eight types of beer produced all follow the ancient and precious recipes of Belgian monks, with the Collesi Master Brewers interpreting the wisdom of age-old tradition and experience. The success obtained internationally has been thanks to a vision resulting from the passion for work and things well done: the greatest care for the quality of the raw materials and standards of production, the result of great commitment to craftsmanship and constant technological innovation, the value of respect for tradition and lastly the bond with the local area and attention to the environment. This same commitment and the same values have gone into the grandiose project of brand extension in the cosmetics sector, Collesi Beauty.
Collesi Beauty: Craft beer is the new beauty secret In antiquity, beer was used as an elixir of youth by Babylonian queens and Roman empresses: today those beauty secrets become allies of modern cosmetics thanks to the intuition of Collesi, with the launch of the
first line in the world of products for skincare based on craft beer, 100% natural and eco-friendly, but above all guaranteed by the most advanced scientific research. Collesi Beauty is the result of an innovative study by the Cosmetology Research Centre of the University
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of Camerino (Macerata) to analyse the properties of craft beer and its ingredients, such as hops, barley, malt. Must and even the derivatives of the brewing process, all from the awardwinning Collesi brewery. The twelve products, for men and women, have been formulate taking into account the eight different types of beer produced. This first line of complete treatment based on craft beer allows choosing from four face creams for men and women, an anti-age serum, an eye contour cream, a micellar cleansing milk and a revitalizing tonic, a moisturizing shower foam for her and a specific one for men, a gentle
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Each with its specific action, the polyphenols create a functional protective layer on the skin and
shower oil and a lipogel aftershave. The research on the beer highlighted that the active ingredients of beer are particularly rich in polyphenols, the combination of which offers an antioxidant, anti-microbial, anti-ageing and anti-inflammatory action.
fight the free radicals triggered off by external agents, such as the sunlight, pollution, heavy metals and other environmental factors which accelerate the ageing process of the skin. Thanks to their antioxidant effect,
Collesi Home Fragrances: from the fine art of distillation Thanks to its expertise in distilling (as well as its craft beer, Collesi also produces grappa, gin, vodka and liqueurs), the brand has also developed a line of six fine home fragrances to create magical atmospheres. Lavender and Vanilla, Tahitian Gardenia, Pink Grapefruit, Amber, Aqua, Honey and Sugar, all created from the
they are also a powerful preservative for the various compositions. The functional products are extracted from the beer according to its different types: the lager is particularly versatile for daily use and for skins of all ages, moisturizing and protecting, while light and fresh. The red beer characterizes products for mature skins, with its anti-ageing effect, because it reduces free radicals and the dark beer, again suitable for mature skins, has a nourishing and regenerating action, as well as evening out skin pigmentation. In addition to the craft beer, the products contain 100% natural elements with soothing, emollient and nourishing properties, including shea butter, jojoba, argan, calendula, avocado and macadamia oils to offer the most suitable product for the specific needs of the different types of skin.
distillation fo pure alcohol, release bouquets very rich in essences, from the velvety notes of vanilla to the exotic notes of gardenia, from the rich contrasts in pink grapefruit to the intense personality of amber, the scent of a marine breeze and the warmth of honey and sugar. The diffusers add personality and atmosphere to homes, offices or hotels, in an elegant decanter in reflecting glass, available in eight metallic colours to combine with the various fragrances acoridng to personal taste.
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#OMB
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PLEXR
TM
MY BLONDE MY CHOICE MY BEAUTY
OH MY BLONDE is totally dedicated to the world of decolorizing. Enriched with the innovative PLEX BOND REPAIR to ensure protection and condition for your hair during all lightening and toning phases. TM
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ITELY HAIRFASHION A WORLDWIDE SUCCESS The story of Itely Hair began in 1987. It was a challenge initiated with baby steps and furthered with the right reverential respect for the colossal industry leaders. The brand responded with enthusiasm, good work ethics, clear ideas and achievable facts, basing its concept on a simple yet essential appearance for its development: the stylist and the unique value of his/her professional role are at the centre of all the brand’s actions. Our company creates, formulates, produces and sells colourings and exclusive cosmetic solutions for hairdressers, privileging the direct relationship with the stylist, Itely Hairfashion’s primary partner. The fact that Itely Hairfashion is now an international organization with offices, branches and subsidiaries throughout the world is due to three key factors that are part of its DNA: authentic promises, product excellence and professional skills. These are the key elements which, along with Innovation and Research, have consolidated the brand and corporate reputation.
ITELY WORLDWIDE Itely has an active and full coverage with various international branches and partners. The Itely Hairfashion brand has spread throughout the world, especially in countries that are more attentive and receptive of formula and service quality: the American, Mexican and Canadian markets; Spain, Portugal and Latin America; Russian and the former Soviet Union republics; Brazil, Dubai and the Middle East; Australia; the UK and Ireland; China and Taiwan.
Itely Hairfashion stands out in the world for its role as a fashion catalyst and idea powerhouse: combining experience, creativity, Italian style and taste with international trends, Itely Hairfashion has become the spokesperson of its unique and original style that is appreciated by cosmopolitan consumers, who are especially demanding as they have always been used to high standards of quality.
WORLDWIDE PRESENCE The presence at the most important trade fairs is now essential for our sector, by taking part in the most important rendezvous for the beauty industry. The year starts with Cosmoprof Bologna, to then fly to Dubai for Beautyworld Middle East, in the summer and in torrid Las Vegas and then directly to Brazil, London and lastly to the far-off lands of the east for Cosmoprof Hong Kong.
ITELY HAS BRANCHES AND SUBSIDIARIES IN EVERY PART OF THE WORLD
Cosmoprof Bologna (Italy) A large stand of 190 square metres to contain all the beauty Made in Italy. This is how Itely Hairfashion appeared at Cosmoprof Worldwide Bologna, an important international observatory on beauty trends, with a participation that was a real success.
PROFESSIONALISM IS THE KEY THAT OPENS ALL THE DOORS TO THE WORLD, NOT ONLY ON THE BUSINESS LEVEL BUT BY ALL THE ITELY STAFF LOCATED IN THE VARIOUS INTERNATIONAL OFFICES, READY AND TRAINED TO PROMPTLY MEET STYLISTS’ NEEDS.
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“Our stand had a great flow of visits by operators of the sector and Italian and foreign buyers throughout all four days of the show,” commented with satisfaction Lucio Fusaro, Chairman of Itely Hairfashion. “The contacts were very good and I’m sure that they will lead to excellent business results. It is a success that has rewarded the work done in all these years, thanks to the personnel who are part of this large family and who contribute day by day to making the company grow with determination and professionalism.” Beautyworld Middle East Dubai (UAE) Beautyworld Middle East represents a regular appointment for ITELY Hairfashion to get visibility at the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. This year again the successful attendance and a great presence of visitors are the basis for a bright development in the area.
Cosmoprof Las Vegas (U.S.A.) The appointment is for Cosmoprof Las Vegas at stand 32181 to meet you again and present the new products of the second half of the year.
Itely Hairfashion’s new products At the stand visitors were able to get to know all the lines of this international brand, from products for colouring to products for hair care treatments. The new products include, of particular importance, the new line Oh My Blonde! OMB! is totally dedicated to the world of decolorizing. Enriched with the innovative &-plex™ Bond Repair to ensure protection and condition for your hair during all lightening and toning phases.
My Choice... Every woman is free to choose her look with 5 beautiful toners that can be mixed together or used individually to obtain a customized result.
Total blonde, balayage, ombré, sun kissed effect, tiger eye: these are only a few of the effects that can be obtained with Oh My Blonde!
www.itelyhairfashion.it – www.revivre.it – www.patriciami.it – www.revipharma.it
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EMSIBETH CROMAKEY-IN MULTIBENEFIT Much more than just a colour: a genuine hair beauty treatment
From the Emsibeth Research and Development department comes a new generation of treatment colours: CROMAKEY-IN MULTIBENEFIT. The Intense Color System, heart of the Cromakey-In colour method, already famed for its excellent performance in terms of intensity and cover, is now enriched with a blend of new active substances which moisturize, repair the hair fiber, and increase the colourâ&#x20AC;&#x2122;s duration and stability. The hair is left well-moisturized, manageable and regenerated.
The 98% pure Essential Micro pigments penetrate even deeper down, bonding to the hairâ&#x20AC;&#x2122;s internal structure to guarantee lasting, vibrant colours. Cromakey-In Multibenefit is enriched with a high level of cosmetic performance and glossiness thanks to the REFLEX TECHNOLOGY: a particular, double-faceted light. A first reflect, shines on the surface of the hair, the second, intense and vibrant, reaches the heart of the hair itself, thus ensuring total brightness. The hair reflects light, the color is brilliant, bright and multi-faceted.
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WHY CROMAKEY-IN MULTIBENEFIT? Deep moisturisation Extreme shine High beauty treatment effect Softness Manageability Silkiness 100% coverage Protection Vibrant, bright, intense colours Resistance to washing No colour fading over time Pleasant application
CONTACT US AND WE WILL GIVE YOU ALL THE INFORMATION YOU NEED.
Emsibeth: behind every expression of beauty.
Visit
CONTACT US FOR INFORMATION AND DISTRIBUTION: EMSIBETH SpA - Verona - Italy яБо T +39 045 503044 - export@emsibeth.it
emsibeth.it
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On planet bbcos the innovative professional smoothing line has been identified. A blend of rice extracts, trametes versicolor bamboo, natural origin keratin hydrolysates and myPlex technology. A treatment with water repellent characteristics that protects hair extending and highlighting the smooth effect. Suitable for all hair types.
www.bbcos.it
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events
Why Visit China Beauty Expo Held for 24 years, China Beauty Expo (CBE) is the professional trade event and platform for the beauty industry. CBE hosts over 3,500 exhibiting companies, and 10,000+ brands covering the entire beauty industry from supply chain to finished products to the latest packaging solutions. CBE is a one-stop destination for distributors, retailers, and beauty professionals seeking to find the largest range of beauty products and manufacturing solutions in Asia. Why China Market Booming Beauty Market in China China has a population close to 1.4 billion, of which 228 million are post-80s, 174 million are post-90s and 147 million are post-00s. The total number of people born between 1980 to post-00s is 549 million. Whether its middle-class or young consumers of Generation Z, China will become the worldâ&#x20AC;&#x2122;s largest consumption market. Data from Euromonitor indicates that China has become the second largest cosmetics market after America with market scale at 53.5 Billion USD.
Increasing Business Opportunities in the Chinese Beauty Industry Increasing Chinese beauty product exports to overseas markets. From 2013 to 2018, the export volume of Chinese beauty products showed an increasing trend. The export volume of Chinese beauty products in December 2018 was 218.75 tons, an increase of 17% compare to the same period last year. On the cumulative side, the export amount of Chinese beauty products for the year 2018 was nearly $2.5 Billion USD, an increase of 21.5%. Over 4,000 cosmetics manufacturers in China have advanced technology and high-qualified cosmetics products. Chinaâ&#x20AC;&#x2122;s Generation Y and Z are the main consumption power in China, who likes stylish high-quality premium cosmetics. Over 4,000 cosmetics manufacturers in China started producing personalized, high-qualified packaging with advance technology catering to that market. Why China Beauty Expo Over 16,000 Booths, 26 Halls and 270,000 Sqm of Exhibiting Area CBE 2019 will feature over 16,000 booths, covering the entire beauty
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supply chain to finished beauty products to the latest in packaging solutions â&#x20AC;&#x201C; a year-on-year growth close to 23%. Grand source for both Chinese and International Cosmetic Finished Goods at one Platform CBE 2019 will have over 2,200 brands in cosmetics finished products, covering personal care, color cosmetics and accessories, toiletries, mask, oral care, maternity & baby care, fragrance, SPA & salon products, medical beauty products etc. 18 nations and group pavilions will bring in close to 500 international exhibitors. With around 600 exhibitions import agents, it is the first year that international brands will occupy close to 50% of CBE. This is a great opportunity for beauty distributors and retailers to find plenty of Chinese and foreign cosmetic finished goods at one platform.
INTERNATIONAL EVENTS IN COSMETICS & PROFESSIONAL BEAUTY SECTIONS BUSINESS MEETINGS ASIA:
A MATCHMAKING PLATFORM FOR INTERNATIONAL BRANDS TO MEET THE MASTER IMPORTERS AND RETAILERS FROM CHINA AND OTHER ASIAN COUNTRIES.
CHINA COSMETICS RETAIL SUMMIT:
PROVIDING THE INSIGHTS TO HELP COSMETICS STORES LOOK GET AND KEEP THE HIGH-VALUE CONSUMERS THROUGH NEW MARKETING STRATEGY
N5 HALL â&#x20AC;&#x201C; FASHION DISTRICT:
AN IN-DEPTH INTERPRETATION OF INTERNATIONAL FASHION BEAUTY AND PREMIUM PERFUME
INTERNATIONAL COSMETIC DERMATOLOGY FORUM:
AN INTERACTIVE PLATFORM FOR HIGH-END BRANDS, PROFESSIONAL ORGANIZATIONS AND INDUSTRY EXPERTS SHARING THE LATEST MEDICAL AESTHETICS AND ANTI-AGING CONCEPTS AND KNOWLEDGE.
SPA AND MEDICAL AESTHETICS COOPERATION SUMMIT:
PROVIDING THE INSIGHTS OF COMBINATION OF SPA AND MEDICAL AESTHETICS ORGANIZATIONS.
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Locate Suppliers for Brand Development For all your beauty products’ development or launch, CBE delivers expert solutions from ingredients to packaging, and formulation to OEM. The entire beauty chain is there to help you create the most inspiring beauty product. Among the 4000 Chinese cosmetics manufacturers with official issued licenses, over 3000 companies will exhibit at CBE. There are more than 1,200 domestics and foreign cosmetic suppliers covering packaging, OEM/ODM/OBM, machinery & equipment, ingredients & formulation, service occupying 35% of the whole exhibiting area. This is a big platform for brands and manufacturers to find new equipment, latest technology and advanced scientific research.
and Thailand stands out as one of the most competitive countries.” CBE has created an international pavilion specifically for the country of honor in Hall E7. Established brands such as Mistine, Snail White, Beauty Buffet, Babalah, Royal, Vivskin, and Julia’s Herb are expected to return to the expo. New brands expected at CBE 2019 include BK, Dentiste, Chan & Yupa, and KiSAA. The pavilion also will feature Thai superstars who will meet with their fans during the show period.
China Cosmetics Retail Summit 2019 With the theme of “Bringing Value Back into Retails”, China Cosmetics International Retail Summit 2019 will invite leading retailers and platforms like Taobao, WeChat, Sogo, Seibu, Boots, experts such as Nielsen, and brands like L’ORÉAL CHINA, P&G, SHISEIDO to discuss how retailers choose the products to attract the new generation of consumers and the challenges and trends of cosmetics distribution. Provide Trends and Knowledge of Worldwide Cosmetics Market You will be able to exchange views with thousands of experts, exhibitors and speakers about topics regarding retailing, purchasing behavior, ingredients innovations, regulations through on-site featured events. The Country of Honor (Thailand) of CBE 2019 – E7 Hall This year, Thailand will be the Country of Honor at CBE, reflecting the massive growth of Thai cosmetics products in China. Sang Ying, Executive Vice President and Secretary-General of CBE said, “under China’s One Belt, One Road initiative, we now see the rise of cosmetics markets in Southeast Asia,
International Cosmetic Dermatology Forum 2019 In response to the growing market demand for functional skin care, CBE hosted the International Cosmetic Dermatology Forum beginning last year, aimed to help improve the local dermatology-related beauty industry, communicate rational knowledge about dermatology with R & D
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personnel engaged in the industry, and encourage wider application of the latest achievements in dermatology to functional cosmetics and other products. Renowned local and international dermatologists and professors will be invited to provide guidance and assistance in their research, development and design processes of Chinese brands and manufacturers at this event.
Advanced Science & Innovation (AS&I) Hall – N6 Hall N6 Advanced Science & Innovation (AS&I) Hall will continue to cooperate with IFSCC, Japan-China Cosmetic Exchange Association, SDCTA to share the latest intelligence on beauty ingredients. Moreover, AS&I will have the new player, IKW - The German Cosmetic, Toiletry, Perfumery and Detergent Association, to share the safety assessment training which supports the application of cosmetics legislation. Leading suppliers such as BASF, DSM, SYMRISE etc. will be featured in the Advanced Science and Innovation Hall. They will meet with local professional visitors and targeted purchasers from Chinese and ASEAN cosmetics manufacturers.
SAVE THE DATE: China Beauty Expo 2019, 20-22 May 2019 More information about China’s beauty market and China Beauty Expo, please visit www.chinabeautyexpo.com or contact Ms. Olivia LIU, Olivia.liu@informa.com
THE INTERNATIONAL COSMETICS SUPPLY CHAIN SUMMITï¼&#x161;
CONNECTING COSMETIC PURCHASERS AND PRODUCT DEVELOPERS WITH GLOBAL HIGH-END GROUPS AND LOCAL TRENDY SUPPLIERS SUCH AS DUPONT (USA), INTERCOS (IT), FIABILA (FR), ETC TO SHARE LATEST INNOVATIONS AND EMERGING FASHION TRENDS
ADVANCED SCIENCE AND INNOVATION FORUMï¼&#x161;
A CENTER FOR SCIENTIFIC EXCHANGE WITHIN CHINAâ&#x20AC;&#x2122;S FAST-GROWING BEAUTY INDUSTRY WITH THE PARTNERSHIP WITH IFSCC
HALL N4 â&#x20AC;&#x201C; PREMIUM PACKAGINGï¼&#x161;
COVERING FIVE MAJOR INDUSTRY SEGMENTS, INCLUDING PREMIUM PACKAGING AND COLORS, CREATIVITY DESIGN TRENDS, AND THE FUTURE FACTORY. DOZENS OF LEADING INTERNATIONAL ARTISTS JOINED THIS EVENT, BRINGING IMPROVEMENTS AND SOLUTIONS TO NUMEROUS BRANDS.
HALL N6 â&#x20AC;&#x201C; ADVANCED SCIENCE & INNOVATION HALLï¼&#x161;
SHARING THE LATEST INTELLIGENCE ON BEAUTY INGREDIENTS WITH LEADING SUPPLIERS SUCH AS SYMRISE, DSM, ASHLAND, GREENTECH, AND MERCK
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LONDON EXCEL LONDON 5TH - 7TH OCTOBER 2019 PRESENTED BY
Register your interest at www.salonshow.co.uk #Salon19
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THE HEART OF HAIRDRESSING
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UP BEAUTY The Disruptive Beauty Event for Emerging Brands This June 27-28, the Carrousel du Louvre is the place to be for emerging brands, forward-thinking buyers and investors. UP BEAUTY is a brand new premium event where tomorrow’s brands will showcase their disruptive beauty products
Wabel will pick 150 Beauty brands that will present the vision of their disruptive products for the world. Attending brands are selected by Wabel’s team and their standards for future beauty, including responsible packaging, smart delivery, digital footprint, short green formulation, cruelty-free, earth-friendly, conscious and / or locally sourced. The brands will present their products from the categories of skin care, color cosmetics, hair care, nail care, oral care, mother & baby care and accessories.
This extraordinary event will welcome upwards of 2,000 worldwide professional visitors, including big retailers, specialized retailers, importers, investors, influencers and leading press. Our emerging brands and top buyers will be matched through UP’s pre-arranged smart meetings. “Our ambition with UP BEAUTY is to put the brands of tomorrow, with their strong identity and values, in touch with leading buyers on the lookout for innovative new concepts to embrace the
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environmental transition that is taking place,” states Wabel Co-Founder and Managing Director Antoine Bonnel. “Our know-how in connecting and accompanying buyers and suppliers worldwide puts us in an ideal position to do so, and Paris, as the world capital for beauty and gastronomy, is the perfect home for this unique event”. Whether you are an upcoming brand or an innovative buyer, you can already apply for UP BEAUTY: https://upbywabel.com/.
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COMPANY
Repêchage®, a whole sea of beauty Advanced and truly effective skincare products, stemming from the knowledge of Lydia Scarfati, a woman who, back in the 1980s, had already put her creative energy and expertise at the service of beauty and health
Since the launch of Repêchage®, the personal commitment of its founder has been to provide the most innovative and serious skincare treatments, formulating products based on pioneering technology and the highest quality natural ingredients, sourced from the sea. But why seaweeds? With great foresight,
Lydia managed to understand that seaweeds are the most complete, natural sources for health, beauty and wellness, rich in vitamins and minerals, trace elements, phytormones and amino acids.
Having identified two significantly nutrient-rich and precious seaweeds, she developed effective formulations for skin care, body treatments and cosmetics, offering beauty benefits thanks to what the earth has to offer in the total respect of ecological issues. Now the leading professional skincare brand based on sustainably harvested seaweeds, setting the standards for this industry, Repêchage® offers all of us a second chance to have a beautiful, healthy and glowing skin. During the past edition of Cosmoprof Bologna, Repêchage® debuted with the launch of the latest Repêchage® Triple Action Peptide Serum. Featuring powerful Peptide and Seaweed actives, this pioneering treatment is designed and conceived to hydrate, brighten and firm the skin, and it will easily become a pleasant daily routine taking care of face, neck and décolleté. If combined with the award-winning Repêchage® Triple Action Peptide Mask, the
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results of this advanced Serum offers amazing results, reducing fine lines, conferring a bright glow to your complexion and performing an extraordinary lifting effect. Perfect your skin with Repêchage®, and enjoy the benefits of this unique beauty from the sea.
PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS 73 www.exportmagazine.net
COMPANY
PRODUCTS AND SERVICES BASED ON RESEARCH The ALFAPARF group is glad to present some important new products recently launched by some of the brands that are part of the group. The ALFAPARF Group is an Italian multinational company operating in the cosmetics industry, dedicated to professional aesthetic care products and solutions both for hair and body. The group offers quality services and products that reflect Italian taste and creativity. Based on advanced technology, all products and services are able to anticipate the latest international trends. Here are some of the new products launched by DIBI MILANO and APG TECH.
APG TECH CREATORS OF BEAUTY TECHNOLOGIES APG TECH is part of the Alfaparf Group multinational. Their consolidated experience in the professional aesthetics channel allows them to create and design new, highly-performing technologies for the beauty of face and body. SHAPINPULSE - The Effective Yet Delicate Treatment To Reshape The Silhouette Alfaparf Group presents SHAPINPULSE Laser Liposolution by APG TECH: this advanced solution reshapes the silhouette of your body in only 30 minutes since the first session. This is a non invasive and totally safe solution ideal for both men and women who desire an harmonious shape and have been fighting fat deposits for ages. This unit allows to treat in a selective way only the areas where fat deposits are difficult to be removed even with sports and strict diets. This innovative laser generates a temperature ranging from 42 to 47 degrees deep in the layers of the dermis. The treatment is extremely effective and comfortable.
DIBI MILANO MAKES WOMEN’S DREAM COME TRUE ALFAPARF owns DIBI MILANO a skin care brand that provides the most advanced equipment for beauty treatments along with the most innovative formulas featured by highly-performing beauty products developed with scientific accuracy and used in salon as well as at-home. The brand, an Italian excellence in the professional beauty world presents their latest products introducing exclusive solutions to treat skin flaws and highlight women’s silhouette. EXFOLIATING VITALITY CREAM DIBI MILANO proposes the new Vitalità Esfoliante in crema, Exfoliating Vitality Cream, the latest product featured by Time of Ritual, a collection designed to escape from the stress of your hectic everyday life. Time of Ritual is dedicated to the place where your soul lives: Your Body. Exfoliating Vitality Cream, a scrub with the texture of a cream, is enriched with natural micro-pearls that remove impurities and stimulate vital functions, while accelerating cellular turnover.
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TONIC LIFTER DIBI MILANO offers a new cutting-edge dermo-cosmetics treatment and product line, TONIC LIFTER, rich in Oxy-Driver, an active ingredient that transports oxygen to the deepest layers of the skin and the Tonic Gum Complex, a blend of chicory roots and Tara Gum with a lifting and anti-ageing action. The treatment stimulates the production of collagen, elastin and fibronectin and is ideal to fight the first signs of ageing, improve firmness and elasticity, support fibers and redesign the structure of the skin. The treatment is adapted to each client’s need and takes one or two sessions. CELL CONTOUR PERF-ACTION BODY KIT The new CELL CONTOUR PERF-ACTION BODY KIT is the ideal kit for women who are always in a hurry or on the go. The innovative leggings have a reshaping and an anti-cellulite action. They are made of a special fabric able to absorb heat, stimulate the body to sweat and counteract the orange peel skin making it smoother and softer. The Cell Contour Perf-action Spray helps reduce water retention and reshape the silhouette when sprayed before wearing the leggings. The new Cell Contour Cellulite 3D is a soft and creamy emulsion with 3D action: fight cellulite, improve microcirculation and clear unwanted fat deposits. Legs will feel lighter and skin will be firmer and softer.
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INSPIRING TIMELESS REDS BY FABY Red the vibrant primary colour, synonymous with love, passion and sensuality is a warm iconic, ultra chic and timeless color, the most loved by women. Faby has chosen to celebrate it dedicating a special capsule collection comprising the six most representative reds of the entire Faby’s line. FABY’S REDS include six nuances representing energy, force,
charm able to meet all women’s desire and make them queens of elegance and sensuality. The first red is FABY’S RED, the nail varnish synonymous with feminity and passion in its full purity. PASSPORT FOR MY HEART is a vibrant red highlighted by a brush of raspberry, while MISS SCARLET I SUPPOSE is a well-defined red with a shimmer finish, an authentic explosion of sensuality; I’M NOT LULLABY! is a burgundy red full of life, an invitation to a party;
READY FOR SANDAL SEASON? FABY M2 COMPLEX IS THE PERFECT AT HOME PROFESSIONAL PEDICURE As summer arrives we shed our socks and there is nothing like a fresh pedicure. Faby once again, ties us with a professional feet treatment for soft, fragrant and renewed skin. Faby’s Callus Cream and Foot Cream are based on Manuka oil and Moringa butter, two botanical extracts with high softening, moisturizing, soothing, antimicrobial properties and rich in vitamins and minerals. The synergy of these two ingredients gives birth to Faby M2 Complex, a skin care, spa-like t line for a regenerating pampering experience. CALLUS CREAM The smoothing Callus Cream from Faby is perfect for softening hardened skin and calluses. With active nutrients, this hydrating cream allows delicate but effective exfoliation and will leave your feet soft and refreshed. It includes sweet almond oil with nourishing and calming properties, jojoba oil providing antioxidant and moisturizing action, urea to stimulate and regenerate skin and mandelic acid with whitening and exfoliating properties.
ABRACADABRA is a magic hue of red, vibrant and seductive able to surprise you; last, MONALISA SMILED AT ME is a coral red with a bright finish able to stir intense emotions. Faby’s reds collection nail varnishes are all made in Italy and cruelty free. They are also 10 free and come with a delicate, formulation free from aggressive chemicals. They apply easily and evenly offering long lasting, shining and vibrant colors in a fast drying formulation.
FOOT CREAM Designed to soften the skin, deeply nourish and perform an effective anti-bacterial action, Foot Cream contains a moisturizing active ingredient, the Red Algae Gel that provides a film-like action protecting the skin of the feet. Its silky soft texture absorbs quickly while providing a relaxing and anti-fatigue action. The delicately-scented formulation also includes the following active ingredients: Manuka oil and Moringa Butter, Shea butter to give calming and moisturizing properties; sweet almond oil to nourish and elasticize the skin: panthenol to offer instant relief and hyaluronic acid to hydrate and regenerate the skin.
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Sarya Couture Makeup A journey into health and beauty, in the constant search for pure formulations offering high performance makeup products. Created taking the future to heart, Sarya was conceived to accompany confident women in their life, offering safe, natural and organic products to nurture the skin and enhance first of all natural beauty. Sarya presents a line of natural, moisturizing lipsticks, leaving hydrated and soft lips all day long; four different shades of eyeshadows, for a silky and velvety finish on your eyes; and a line of vegan brushes designed to improve the finish of your makeup.
Each product features high-performance antioxidants, natural vitamins and essential oils, and Sarya is proud to be a transparent brand, making no compromises and based on the idea of purity and transparency.
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All products are Made in Italy, with ingredients sourced throughout the world and selected for their beneficial and effective properties, and manufactured in organic and natural certified labs. The vivid and long lasting shades are bold, fashionable, and really hard to resist, and the trendy design and contemporary look set it apart from the conventional organic beauty. Sarya is your tailor-made beauty at hand.
RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, RAWPACKAGING, MATERIALS, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS,PACKAGING, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, MACHINERY PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY 81 www.exportmagazine.net
ECO-PROTECT TECHNOLOGY
Nourishing Volumizing Reinforcing Purifying Calming Restructuring No-frizz Color Maintenance ESLABONDEXX.COM
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YOUR NATURAL WAY TO HAIR BEAUTY & HEALTH Clean Care means beautiful and healthy hair, but also looks out to the world that surrounds us. The vigour of nature is enclosed in the heart of the cosmetic formulae whose guiding light is simplicity, safety, functionality and the sustainable use of raw materials and packaging. More than 90% of the ingredients are natural or organic + ECO-PROTECT TECHNOLOGY which is a powerful blend of protective natural active ingredients for the hair, including sugar cane extract, monoi oil, argan oil and vitamin E.
• THE PRODUCTS ARE SLS AND SLES FREE. • USING DELICATE SURFACTANTS OF NATURAL ORIGIN THAT ARE HIGHLY COMPATIBLE WITH HAIR AND SKIN. • THE PACKAGING IS IN PE GREEN PLASTIC WHILE THE BOXES ARE MADE WITH RECYCLED PAPER.
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Hot Markets: Australia A potential Goldmine for Beauty Brands VALéRIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valérie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valérie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valérie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards. She advises both as a consultant and an NED. Valérie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valérie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth. At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.
The future success of a business depends in part on its ability to continue to expand in new markets. But a bad bet can easily bog down your business in the blink of an eye. There currently isn’t a larger untapped market in Asia Pacific than Australia. The world’s largest island is also at the forefront of beauty and innovation. With over 89% of Aussies living in cities, Australia boasts one of the most botanically diverse but also harshest environments in the world. It has become one of the market leaders in skincare and cosmetics. Believe me when I say that it can offer huge opportunities if dealt with successfully: Australia’s economic resilience and steady growth prospects provide an ideal environment in which to do business. Needless to say, the Australian business culture is unlike any other around world and to thrive in this market, new entrants will need to have a thorough understanding of the practical challenges they will face, if they want to succeed. Understanding a market is key to a successful expansion, so below we have put together a few tips that will help you and your business navigate in clearer waters and avoid pitfalls when expanding into the Australian Market. An overview of the Australian Beauty Market Only twenty years ago, the beauty industry was seen as an industry that exploited women’s “unconscious anxieties” and perpetuated double standards of appearance. Today however, the beauty market is booming, fueled by image-conscious millennials that increasingly aspire to the camera-ready perfect pout. The beauty industry is one of the few sectors that has remained impervious to the ups and downs of markets. While the industry is affected by economic downturns, it can always count on the lipstick effect to maintain a certain volume overall. Since 2015, the Australian beauty market has been growing steadily amid fierce competition, with a 7% growth in skincare sales and an impressive 28% growth in natural, active and
dermo-cosmetics brands from 2017 to 2018, driven by consumers desire to have a healthy natural looking skin. The industry was estimated to be worth USD 4.98 billion and is projected to grow at CAGR of 9.31% to reach USD 7.76 billion by 2020. Australia’s GDP is projected to continue growing after a growth of 2.5% in 2016 and 3% in 2017, fueling consumer spending even more. Australia’s relatively high level of discretionary spending, reliance on imported personal products—74% of all consumption in 2015—and affinity for U.S. and European brands makes Australia a promising market for U.S. cosmetics and personal care products. High disposable incomes, desire to look good, availability of new markets and increasing access to a greater audience are some of the factors that are driving the growth of the Australian beauty industry.
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What makes Australia a potential goldmine for your brand?
According to Euromonitor, sun care, skin care and color cosmetics are projected to see the strongest growth rates. The perfumes and fragrances segment are somewhat static and will remain so, due to saturated product offerings, particularly for women’s products. Hair care products will also remain stagnant, with the highest growth in colorants and hair styling products. In the next two years, natural ingredients will drive new product with consumers also seeking multifunctional benefits. Celebrity endorsements and professional hair products will be increasingly popular within the next few years. The Australian beauty market is highly competitive. However, the industry keeps seeing new entrants, often lured by high margins and a resilient growth of the sector. Retail concentration is high. Premium brands are either sold through pharmacy chains or the only two Department Stores chains (Myer and David Jones). Luxury brands, on the other hand, are sold exclusively in retail stores including Mecca and Sephora. E-commerce is rapidly emerging as a competitor to direct sales for all mass and premium brands. Australia has the fourth highest B2C e-commerce sales rates in the Asia Pacific region behind China, Japan and South Korea. In 2015 alone, Aussies spent around USD 882 million on online cosmetic purchases, with social media
considered a significant driver in the promotion of B2C transactions. Prior to the online apogee, consumers used to be marketed through traditional advertising and print editorials. With the advent of social media, and more specifically Snapchat, Facebook and Instagram, brands now have a direct access to their audience through their own channels and by working with beauty bloggers. Lauren Curtis and Chloe Morello have become big in the beauty business with the pair reaching the extraordinary amount of 11.5 million followers worldwide across Facebook, Instagram and YouTube combined. Approximately 60% of millennials say an influencer has changed their life or their view on specific brands, making these two bloggers big business. As you can imagine, world renowned brands are jumping on board. Whilst e-commerce is rapidly becoming a direct competitor of brick-andmortars, it is important to remember that cosmetics and beauty products are hard to sell in the sense that the consumers are not intrigued by the brand alone anymore and cannot feel the product, as one would do in Fashion (feeling the fabrics, the texture). Hence, experiences are essential. Through sensations, emotions and cognitions, brands must engage the customers and create memorable events connecting with consumers on an emotional level.
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Luxury customer experiences need to emphasize on the “dream component/ factor” and are highly influenced by the store atmosphere. The customer service should be prompt and impeccable as well as the product which should be of exceptional quality. However, this is not all. The brand should go beyond all this by exceeding all expectations. The ability to touch, smell and play with the products is part of the reason why brick-and-mortars remain very popular in Australia. Buying beauty products can be overwhelming: if consumers can try the products before they buy them, they’re more likely to shop there. Consumers in Australia are known to be big spenders on beauty and personal care products. Per capita, Australians average annual spend on cosmetics is $146, compared to $139 in the U.S. and $223 in Japan. Both women and men are well-traveled, beauty savvy individuals who have often experienced high-end stores in Europe, Middle East or North America. Hence, there are great expectations from consumers behind every brand launch. In the near future, growth will be driven by new product innovations and we expect to see a shift towards more indulgent product types. The introduction of new products has been a key driving force in the overall industry’s performance over the past five years, stimulating new demand in a relatively saturated and mature market.
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The Rise of A-Beauty Australian consumers are generally considered early adopters of international trends. This is not only due to the fact that Australia has the highest internet penetration rate in the Asia Pacific region but also to the fact that Australia is also very culturally diverse. About 30% of its total population was born overseas, with beauty trends from Europe, North America and Asia very quickly finding their way to the island. While Australia is not necessarily known for setting beauty trends, over recent years, ‘A-beauty’ seems to have caught up with J and K-beauty. Australia has always been renowned for its natural resources such as sea salt, eucalyptus and charcoal, to name just a few. Consumers are increasingly demanding transparency and are becoming more and more conscious of what they put in and on their bodies. Consumers are becoming more conscious and aware of their health. People are interested in natural beauty products that contain ingredients such as vitamin C, seaweed, oatmeal, honey, macadamia and coconut to name just a few. As consumers become more educated on the ingredients, they are progressively becoming reluctant to use mass-market (but not only) beauty products containing nasty chemicals such as parabens, PEGs, sodium lauryl sulphate and fragrances. According to PETA there has been a 360% increase in the number of vegans in the UK alone over the last 10 years. The demand for products certified cruelty-free is booming and driving the trend of increasing sales. A number of
Australian companies have leveraged their heritage to stand out. As large proportions of the country remain uninhabited, there is an abundance of native plants ready to be harvested and marketed as the next big thing in beauty. Established in Australia, brands with natural ingredients as their main selling point include: Jurlique, Aesop and Sukin. Moreover, as an island with large amounts of exposure to the sun, skincare is high priority on Aussies agenda with SPF being a key focus point. New innovations in sun care are frequent. Mecca, the right partner to succeed on the Australian Market At International Luxury Brand Consultancy, we know that expanding into a new market can be a tough decision, especially if you are navigating in unknown waters. We work with our clients so that we can provide them with clarity backed up with years of expertise and knowledge. With many years of experience under our belt, we can help you avoid pitfalls that may be encountered along the way. While the Australian beauty market offers a myriad of enticing opportunities to newcomers, it is a highly complex market to penetrate due to various factors, both endogenous and exogenous. Economic slowdown, highly saturated markets on the East Coast and difficulties in market segmentation, insufficient research into the new
trends of incorporating natural ingredients into cosmetics combined with a lack of local brands are some of the challenges encountered on this market. It is crucial for brands to be fully aware of the different entry barriers and to understand what is at stake before attempting to enter any market. Australia is no exception, far from it. If you wish to expand your business in Australia, one of the key criteria in whether you will be successful or not is in the selection of a local partner. Choosing the adequate partner that has a genuine capacity to navigate in the very complex and constantly changing regulatory world can be tough. Since its inception two decades ago, Mecca has become the reference in beauty in Australia by trekking the global beauty path to discover emerging makeup brands, niche fragrances and cutting-edge skin care and bringing them home for Australian women to enjoy. The company was born from its founders’ strong dissatisfaction with the approach of established cosmetics brands which, at the time, all had silo-like kiosks in Department Stores and often poorly trained and pushy sales representatives that were unable to offer tailored services. She would always walk away slightly dissatisfied with the whole experience because of the way that it was structured. She couldn’t believe there wasn’t a more human and authentic way of buying beauty products. To her, there had to be a way where women could actually feel empowered.
Mecca has become one of the biggest e-commerce-enabled businesses in the country in terms of sales and web traffic.
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While Mecca Cosmetica boutiques were designed for an older, more discerning clientele, the Mecca Maxima stores have been thought for a younger, more budget-conscious and social-media-obsessed consumer
And this is how Mecca was born. Having been featured in various highend magazines such as Vogue Paris, today the company has become the ultimate global beauty destination alongside big-names such as Corso Como Milano, Barneys New York and Liberty London to name just a few. When visiting Australia for the Olympic Games in 2000, Mr. Lauder, founder of the eponym Estée Lauder brand, predicted that Mecca would become a major player in Australia’s premium beauty market, which was at the time dominated by David Jones and Myer. Ironically, when Horgan approached Poppy King in the 1990s to canvass the idea of launching Mecca, King advised against it, arguing that the Australian market was too small to support such a venture. Since 1997, it has grown to 82 outlets – both bricksand-mortar and online – across Australia and New Zealand, with six more due to open by year’s end. Today, Mecca has also become one of the biggest e-commerce-enabled businesses in the country in terms of sales and web traffic. The first store was opened in Melbourne’s upmarket South Yarra and, at the time, only stocked beauty products from seven international brands including Nars, Urban Decay
and Make Up Forever. Today, Mecca brings the best in global beauty across unique concepts – Mecca Cosmetica and Mecca Maxima – by offering its clients more than a hundred brands, exceptional services and beauty expertise in unique store environments tailored to how each customer chooses to shop beauty. While Mecca Cosmetica boutiques cater for an older, more discerning clientele, the Mecca Maxima stores have been launched to cater for a younger, more budget-conscious and social-media-obsessed consumer, also known as the Mecca beauty junkie. Mecca’s success is attributed to strong relationships with suppliers, its customer service focus, a strong social media following and its innovative formats, which are now prompting more traditional retailers to follow the lead. Its expert buyers travel the world to find the most iconic brands and the best edit of beauty. Some brands and products are exclusive to Mecca: customers won’t be able to find them anywhere else in Australia and New Zealand. Mecca also offers its clients the best prices on the market. The company knows its customers are looking not only for the best value on their favorite beauty brands but also for the convenience of buying the latter locally at any time. Hence, Mecca has always been
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committed to bringing its customers exclusive brands at prices as close to the international market as possible. Fluctuations in the Australian dollar mean Mecca prices will change from time to time. But any of these changes will always remain in line with the company’s price promise and its commitment to bring clients the best value possible. Mecca was also able to successfully harness social media and enlist it-beauty vloggers, influencers and models for its own online make-up tutorials. Tens of thousands of fans post myriads of photos of themselves on Instagram using the hash tag #meccabeautyjunkie, flaunting the latest beauty trends. Mecca’s USP is that its founder regularly checks the site to peek into her customers’ world. With its brand agnostic, hands-on and consumer-driven approach, Mecca has become an unstoppable beauty powerhouse and has changed forever the way Aussies shop for beauty products. While sales in Department Stores have grown only by 2%, Mecca Brands soared 52% to $287 million in 2016 alone and overall sales of the group have grown around 45% each year since 2011. But that’s not all. Ms. Horgan says that sales across retail,
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Mecca’s success is attributed to strong relationships with suppliers, its customer service focus, a strong social media following and its innovative formats
distribution and online are now more than USD 500 million, giving the group control over 23% of the USD 2.4 billion Australian premium beauty market and 13% of the wider USD 4.1 billion. It’s main competitor, Sephora, operates on a similar model by stocking a wide array of brands under one roof and targeting millennials with pumping music, brightly lit counters and accessible price points. The difference is that Sephora – which has about 2500 stores in 33 countries – is backed by a huge multinational company, LVMH. In Australia, Sephora has just opened its 12th store, and according to one of the many parent company spokespersons, the store expansion strategy in Australia and New Zealand will continue. Over the last few years, Mecca has not only hit the runaways by becoming Melbourne’s Fashion Week official beauty partner but has also sponsored National Gallery of Victoria’s blockbusters exhibitions including JeanPaul Gaultier and Andy Warhol. With a growing economy and the rapid take-up of high-end and niche beauty market, Australia is booming. Seeing numbers like these can make any foreign company jump at the idea of tapping into this ever-growing market. The predominant trends include lasting power and new color palettes, increasing market share for ethnic products, sun protection as well as an increased preference for vegan, organic and natural beauty products to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically found in cosmetic products. Consumers are increasingly expecting multi-benefit products. Aussies tend to be brand loyal, purchasing multiple products from the same brand line. But the beauty industry in Australia is shifting rapidly, and the market is ripe with
opportunity for brands who can adapt. Skincare and cosmetics have seen the most growth, and competition has increased as international products keep flooding the market. Luxury brands can feed on this growth, as Aussies opt to spend more money on premium products. Tapping into Australia can be a successful way to leverage your core business for growth. However, believe me when I say, it takes a disciplined process to accurately assess the full potential of each growth opportunity. It can be extremely tough for many reasons. Many brands get easily scared when seeing the pitfalls and avoid entering the market altogether. However, the Australian beauty market is a potential goldmine to watch in the near future because it is rich and diversified and keeps growing at a fast-pace. According to Euromonitor, in 2015, Australia’s total personal care and cosmetics market was estimated at US$3.4 billion, with over 70% of all consumption imported. Through 2018 there have been good prospects for the industry, with the overall market growing by 4% percent. However, foreign companies need to keep in mind that it is no easy task to expand in Australia and that it is essential to have the right strategic plan. With a postcard-perfect coastline and a hinterland of rolling rainforests, this region is awash with opportunities. Attracting young consumers will remain essential with recent trends showing that millennials accelerate growth in retail. With these younger generations, word-of-mouth will have to remain a top priority while setting up a strategy. By choosing the adequate strategic plan and partner, Australia could definitely be a potential goldmine for your brand.
For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets such as Australia, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk. 88 www.exportmagazine.net
I N T E R N AT I O N A L C O S M E T I C S O L U T I O N S
Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - private.label@alfaparfgroup.it WWW.ALFAPARFGROUP.COM
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ALFAPARF group: A GLOBAL PRESENCE and THE HIGHEST COMMITMENT TO QUALITY In just over thirty years, an Italian hair color business has developed into a multinational company that is one of the largest independent privately-owned manufacturers in the beauty business.
from yesterdAy to todAy The Alfaparf story started in 1980, when its founder, Roberto Franchina, started a hair colour business, focusing on Italy. Business expanded to Spain and then to Latin America by the middle of the 1990s, followed by the creation of production facilities in Brazil, Mexico and Argentina. This development led to the creation of the Alfaparf Milano product line and the Alfaparf Group, an Italian multinational company. In the first decade of the 21st century, distribution was to voer 80 countries and sales grew by more than 100% from euro 100 million to 200 million, with sights now set on a target of euro 300 million. Today, based in Bergamo, near Milan, the Alfaparf Group is one of the largest privately-owned manufacturing companies of hair colouring, hair care and skin care products in the world, with five manufacturing facilities strategically located around the world with over 1,200 employees.
Beauty & Business, the private label division The mission of the Alfaparf Group is to raise the quality of services provided by professionals through its high quality products and services that reflect Italian style, creativity and modern international trends that exceed the expectation of its valued customers on a global basis. As an industrial partner of most of the important cosmetic and hair care companies in the world, the Group strives to provide the highest quality products including all the steps in the process, there by providing turnkey solutions for its customers. Beauty & Business is the private label division
of the Alfaparf Group. It manufactures hair colour, hair care and skin care cosmetics, developed through years of experience in the professional market and transferred to private label manufacturing. Today Beauty & Business fully understands the requirements of both customers and the market to create customized products that are always innovative. From formulation to packaging, every step in the product development is carefully followed and monitored to satisfy specific requests and reflects the competence and experience of the company in this sector. From the preliminary idea, Alfaparf assists its clients with marketing concepts. Alfaparf also takes a creative approach with its extensive Research
& Development expertise followed by industrial planning, all within the scope of the highest quality control standards in the industry through to the finished product ready for shipment. The Alfaparf Groupâ&#x20AC;&#x2122;s product lines comprise professional lines for large hair salon chains or distributors who wish to develop their own-brand line (skin care, hair care and colouring); mass market products for modern distribution (retail colouring as well as a complete range of skin care and sun care products) and products to complete the ranges of other cosmetic manufacturers. From personalized formulations to personalized and designed packaging, the Alfaparf Group offers its customers a complete and turnkey service.
A four-pronged approach
The Alfaparf Group has a four-pronged approach, focusing on product quality, meeting customersâ&#x20AC;&#x2122; needs with innovative and certified products; global production supported by five world-class manufacturing sites (Italy, Brazil, Mexico, Venezuela and Argentina) strategically located around the globe; experience in a wide range of products and markets around the world and support services in terms of product selection, packaging, graphics and regulations in different countries.
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Research & Development The Alfaparf Research & Development laboratories have more than 30 full-time chemists in Italy as well as labs in Mexico and Brazil. They form a highly skilled team including cosmetologists, chemists and laboratory technicians knowledgeable in the latest scientific discoveries, raw materials and product testing.
They also collaborate with international universities and highly specialized research laboratories worldwide. Research is carried out on hair from all ethnic groups and all testing is carried out using the most advanced laboratory instruments available, to ensure that the products are as effective as possible and their performances are long-lasting.
Worldwide competence All Alfaparf products comply strictly with the rules and regulations on production and marketing of cosmetic products worldwide. The in-house Regulatory Affairs Office takes part in the process of creation and development of all products, and regularly updates the current regulations governing the sale and distribution of hair care and cosmetic products supplied to each country. The Regulatory Affairs Office also provides all the necessary documentation to register products at the Ministries of Health and other agencies as required. Thanks to its direct knowledge in key markets, the Alfaparf Group, can offer its clients full support in developing projects, selecting proposals for packaging and creating unique graphic designs.
Production At its five manufacturing sites, the Alfaparf Group uses a process of quality control that is certified by major international agencies. The quality control process is applied to all aspects of production
which includes raw materials, packaging, processing, finished products and logistics. The five facilities all have a significant degree of automation and are equipped with lines for hair color, bleaches, liquid products for hair, skin
care and body as well as vials and packets. The companyâ&#x20AC;&#x2122;s production sites in Italy, Brazil and Mexico have ISO 9001_2008 certification while all the sites outside Italy (Brazil, Mexico, Venezuela and Argentina) have local GMP certification.
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See See See you you you ininin
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We fulfill Hair & Skin dreams bringing your brand to life
connect yourself with your dreams: hsacosmetics.com - shop.hsacosmetics.com
With over 30 years of expertise in hair color and care, we connect our clients with their dreams, creating beloved and successful hair and skin care brands thanks to pioneering product concepts, formulas, design and full-service partnerships. We are the partners of more than 120 brands living in 90 countries all over the world and we offer a wealth of 1000 formulas Made in Italy. We distribute 4 own brands both in the professional market and retail: Nouvelle, Silky, Eslabondexx and Guudcure. VISIT US AT: COSMOPROF ASIA Hong Kong 13th-15th November
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AT THE EXCLUSIVE SERVICE OF WELLBEING AND BEAUTY PROFESSIONALS.
Inco’s vision is to be the ideal professional partner, capable of supporting the ideals of the hair stylist and beautician as entrepreneurs able to manage the elements of success in their own businesses aiming towards diversification by offering specific personalized products and treatments depending on the desires and expectations of each client, distinguishing themselves from competitors in the same market. Taking on new challenges and new projects has been, over the years, the boost to constantly and continuously upgrade the capacity and performance of our company and to depend on its own highly experienced and capable r&d division. A high level quality system, shared also by other leading national and international companies in the cosmetic, pharmaceutical (medical devices) and medical-surgical aid sectors. This extremely important diversification has led to stronger and hugely important production-collaboration relations which, in numerous cases, date back many decades, also making it possible to place significant technical performance Knowhow at the disposal of the professional market. Specific professional lines, versatile and synergic tools are made with the products from which different solutions can be chosen for each individual cosmetic need which depends on the state of the skin, the hair, the technical objective to reach and one’s own creativity. The formulas are dermatologically safe and scientifically effective, of a high quality, with no Preservatives, colourings or unnecessary additives. Creating products for inco means doing so in an eco-friendly system with a low environmental impact, making it self-sufficient in terms of energy consumptions, putting the “health” of professional users and consumers in the fore together with the ability to meet wellness and beauty needs. Certified quality by bodies who, inspection after inspection, guarantee and safeguard the objective quality of production processes and management systems throughout every phase of our work.
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R aw materials , packaging , machiner y
BERLIN PACKAGING KEEPS EXPANDING WITH THE PURCHASING OF FRANCE-BASED PACKAGING SUPPLIER VERRERIE CALVET Berlin Packaging, the only Hybrid Packaging Supplier® of glass, plastic and metal containers and closures announced the acquisition of Verrerie Calvet, a packaging supplier located in the heart of Southern France’s food region. Verrerie Calvet offers a wide range of packaging, closures, specialty boxes and bags for transporting and shipping wine and oil. The company also offers glass customization and decoration, including an in-house screen-printing service. Berlin Packaging has a stronghold in North America and operates in Europe through its Bruni Glass division – with headquarters in Milan, Italy, and locations and warehouses through Italy,
France and Spain – and its Bruni Erben division – with locations and warehouses in England, Scotland and South Africa. Verrerie Calvet will be integrated into Berlin’s Bruni
Eco Beauty Stick, the “Eco” vision packaging proposed by MKTG Industry MKTG Industry, creator of innovative, high quality, exclusive, customized beauty solutions, has recently introduced a revolutionary eco-friendly packaging. Among the wide range of traditional packaging for the cosmetic and make up market, the stunning Eco Beauty Stick is one of the most unconventional. Completely biodegradable and recyclable, respectful of the environment and designed to replace plastic twist-up packaging, the Eco Beauty Stick is entirely made in cardboard and paper. No plastic component is included: the inner part of the stick is completely covered by a wax paper which protects the cardboard structure and allows the
Glass organization and will be run in partnership with Bruni Glass’ team in France, which has offices outside Nice as well as two warehouses. Bruni Glass has a world-class design studio, a network of high-quality manufacturing partners and a team dedicated to thrilling service. The Calvet brothers, owners of Verrerie Calvet know this new partnership will bring much more opportunity for their customers and employees. Paolo Recrosio, managing director of Bruni Glass has declared that joining with Verrerie Calvet will strengthen their enterprise in France and across Europe. Andrew Berlin, chairman and CEO of Berlin Packaging is sure that this acquisition will help them to continue their natural growth.
SUGAR BASED NEUTRALIZING AGENT- A NEW INNOVATIVE CONCEPT WITHOUT LOSS OF PERFORMANCE
formula to slide out with a simple “push” mechanism at the bottom of the packaging. It is highly customizable in different sizes and shapes and totally decorable thanks to the endless number of decoration possibilities with no limitation of colors or printing. It is ideal for lip balms, solid perfumes, sunscreens or body balms. Consumers are more careful about the “green” policies of sustainability and the Eco Beauty Stick perfectly meets this need, in line with the major trend in the beauty and cosmetics market.
Clariant, one of the world’s leading specialty chemical companies, will introduce a ground-breaking step for more eco-friendly cosmetic products. The company has always showed a responsible approach to dealing with customers, resources and the environment: their new NeutroTain™ DMG neutralizer is a clear sign of Clariant’s attention for ecological sustainability. Neutralizers are used in many types of cosmetic products where the acidity and alkalinity of the ingredients need to be balanced. NeutroTain™ DMG is a renewable and versatile neutralizer for hair dyes, straighteners, aqueous gels and vegetable fatty acid soaps. Based on sugar, NeutroTain DMG is proven to be effective in a wide range of cosmetic applications and features numerous benefits: it is extraordinary mild for scalp and skin; when used in hair dyes it can replace or reduce smelly ammonia; for aqueous and hydro-alcoholic gels, it achieves viscosity and transparency that is similar to, or outperforms, alternatives. It successfully achieves the desired transparency of liquid soaps enriched with fatty acids for their excellent cleansing power and unique skin after feel. When used in soap formulations it achieves good sensory profile and optimum foam from vegetable stearic acid formulations, comparable to the performance of conventional alkaline neutralizers. NeutroTain DMG is the new alkaline formulation concept, based on 75% sugar and aligned with consumer trend preferences for mildness, “natural” ingredients without loss of performance and that doesn’t require any GHS irritant labels. NeutroTain DMG was showcased at in-cosmetics Global 2019,Paris.
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Benefits of Private-Label Branding in Haircare It’s not unusual to walk into a retailer and see private-label products offered as an alternative to big-name brands. The benefits are: more control over products and cost reductions. Cosm.o provides its consumers with a multitude of benefits. True to Cosm.o’s dedication to ensuring providers have a voice in decision-making across all facets of our work together in the haircare supply chain, we engage hair stylists throughout the decision-making process, giving them an authentic say in the product choices being made to ease the transition to private-label products. In general, because we, as haircare providers, can source directly from the factory rather than a third-party vendor, we can secure products of equal or higher quality at a lower cost than name brands by switching to a private label. This equates to better prices and removes steps and waste from the supply chain between manufacturers and end users. Consequently, a private-label product program provides more options for hair stylists, who are typically more
concerned with product quality than brand name. In Cosm.o’s experience, many hairdressers are enthusiastic about private-label products because they provide a very high level of quality. Cosm.o is able to assure the highest standard in private-label products with its in-house team dedicated solely to quality control. Establishing direct relationships with original manufacturers provides us with the ability to perform on-site quality audits at both domestic and international manufacturing facilities. These quality audits help ensure each product meets or exceeds the established GMP regulations of production. Our Services: 1) FORMULATION Cosm.o offers you innovative formulation solutions for almost all your needs and market trends. Our formulation services include: • market trend spotting • consulting about natural ingredients • certification GMP • formulations tailor made to clients’ needs • comprehensive product testing
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(Stability, Preservation, Compatibility) • regulatory documentation. 2) QUALITY Cosm.o complies with the highest industry quality standards such as GMP us to provide traceability of our products and compliance with regulatory norms. At any level of the production process we perform rigorous quality assurance as: • physical and chemical analysis (density, pH, viscosity) • sensorial analysis • microbiological analysis. 3) BULK PRODUCTION Cosm.o production facility is organized in an effective shop floor management system, which allows us to be highly flexible, to adapt to specific needs and produce low volume batches. 4) PACKAGING AND FILLING Besides bulk production we also offer full service solutions, making products ready to market. This includes complete packaging and filling services, adjusted to a wide variety of different packaging needs and procedures.
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Parlux ALYON® and Parlux 3200® PLUS: The new Parlux 2019 products presented to the press and influencers Last March 4th, in Milan, the new 2019 Parlux tools were unveiled. Many journalists and influencers joined the event organized by Parlux at the eclectic Orea Malià hair salon in Milan. A few days before the opening of the most important world fair in the beauty industry, Cosmoprof Worldwide Bologna, Parlux organized a preview event at the Salone Orea Malià in Via Marghera in Milan, a unique and special occasion to present to the operators of communication the new Parlux products, also through special beauty sessions
realized with the help of the Parlux hairdryers. Parlux ALYON®, a very colorful power and perfection concentrate both for professional and personal dryings, in the new jade color, was presented in its trendy nuance from thousands of shades. Parlux fans and not potential enthusiasts love it. The Parlux 3200® PLUS model is the technological restyling of the historic best seller Parlux 3200®.
This technical-stylistic review will be able to fully satisfy the most demanding professionals thanks to the 1,900 Watt power associated with a new air intake concept which assures more and more silent, powerful and quicker dryings. Participants in the event, moreover, had the occasion to try the new virtual reality game “Shootenstyle” whose protagonist is the Parlux ALYON® hairdryer.
green, bronze, matt graphite, matt black). Undisputed its technical qualities, among which the innovative motor K-Advance Plus® (2.250 Watt) assuring perfect and very quick hair dryings, the Air Ionizer system (negative ions emitter) and the HFS system (patent pending) a device which catches and collects the hair and dust leaving the tool cleaner and more efficient. Parlux 3200® PLUS represents the technological and stylistic restyling of the historical Parlux 3200 model a very successful tool, very used in many hair salons all over the world.
This renewed version presents a power of 1900 Watt and a new air intake concept assuring for less noise while offering more power and quicker dryings as well as an elegant rear ring: it is available in five different colors (red, fuchsia, violet, silver and black). In addition to the Parlux products on display, the public was intrigued by an unusual, pleasant, truly new initiative. At the social corner of the Parlux booth, “Shootenstyle”, a funny video game in virtual reality was set up. In this videogame, the Parlux ALYON® hairdryer is the protagonist and contributes to complete a mission: in the city of beauty, the virus of disarray infects people, but there’s a cure: you have to style everyone using the Parlux ALYON® hairdryer and try to bring beauty back to the city and, above all, don’t get upset! Many visitors who enjoyed this unusual game were able to learn more about this technological and ultra-professional hairdryer.
PARLUX at Cosmoprof Worldwide bologna 2019 This year, the Hall 33 of the famous and very crowded International trade exhibition was particularly featured by the presence of a large Parlux booth. Their professional high quality hairdryers which are appreciated and distributed all over the world always call the attention of specialized visitors looking for brand new products devoted to the beauty professionals. This time too, Parlux fans were not disappointed.
Parlux ALYON®, the most modern and technologically advanced hair dryer in the wide variety of Parlux products in its new color, trendy version, “jade” is added to the other eight color versions available (pink, yellow, coral, turquoise,
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# W E A R E PA R LU X
PA R LU X . I T
RESTYLING HI-TECH
MORE POWERFUL, LONGER LIFE-SPAN, MORE PROFESSIONAL! Professional motor Duration: 2000 hours Power: 1900 Watt
Air flow rate: 71 m 3 /h Ver y silent Eco Friendly 107 www.exportmagazine.net
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parlux at EXPOCOSMETICA 2019 PARLUX, for many years in Portugal, reference trademark and synonymous of high quality professional hairdryers, usually attends to the Expocosmetica fair, the most important beauty industry trade exhibition in Portugal which took place on March 30th and April 1st this year at the Exponor Exhibition centre in Porto. During this 24th edition, the well-known Italian brand was present at a big booth which was completely devoted to the two new 2019 hairdryers, Parlux ALYON® new jade color and the Parlux 3200® PLUS, models for which the enthusiast professionals public was not disappointed. Thanks to their innovative technical features, they can fully satisfy the professional needs of hairdressers and represent the best tools on the market. The technical details which feature all Parlux products are power, lightweight, long-life, ideal sizes and very god balance to let you obtain very quick, efficacious dryings with no arm stress for the operator. In addition, innovative
Cosmobeauty: The new jade color of the Parlux ALYON® Hairdryer also conquers the Spanish public
inner devices allow to perform at best any hairstyle service. Parlux ALYON® best seller hairdryer in its category, presents 2250 Watt, 3000 hours life and new special devices as the HFS (Hair Free System, patent pending – which collects and keeps the hair obtaining a more efficient tool) and the Air Ionizer Tech (negative ions emission for soft, shiny hair) in its new color version jade, new nuance 2019 added to the 8 other different color versions. Parlux 3200® PLUS is the technological restyling of the model Parlux 3200® presenting interesting improvements compared to the previous one; more power thanks to a 1900 Watt motor and an innovative aspiration concept. Aesthetically, its design is made more attractive by an elegant rear ring.
Top Hair Düsseldorf 2019: Parlux, undisputed reference trademark for hairdressers The 15th edition of the German exhibition confirmed to be a big European kermesse fully celebrating the hairstyling world. On March 30th-31th, at the Duesseldorf Fair, professionals in the industry, dealers, hair designers and aspiring, future hairstylists, hair fashion enthusiasts coming from all the German regions and from various Euroepan countries met together to discover brand new products and the most trendy hair fashion trends. At the big Parlux booth organized by Fripack, distributor for Germany, the presentation of the most modern and technologically advanced Parlux hairdryer: Parlux ALYON® registered great success and visits of many old and new Parlux fans. The technical features of this model were appreciated by all of them, especially by professionals of the industry because this and other Parlux items - as says a company
slogan – “probably are the best professional hairdryers in the world”. Power and lightweight – thanks to a new, very powerful, extra light motor – easy to use, very good balance, ideal sizes, longlife, new devices as the HFS Hair Free System (which collects and keeps the hair keeping the tool, clean and more efficient) and the Air Ionizer Tech (which emits negative ions allowing for very quick dryings amd healthy, soft, shiny hair). Many of the well-known hairstylists who lived the different hair fashion shows during Top Hair Duesseldorf worked on stage with the help of Parlux hairdryers only: an additional confirm of the efficaciousness of the Parlux hairdryers as top tools on the market.
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The 3rd Cosmobeauty edition in Barcelona was held last 6th-7th-8th April at the exhibition center of the Catalan city. A rather young event in the Hair & Beauty world in the Spanish and international Panorama that Parlux could not miss to complete its already extensive annual exhibition program. At the booth of their distributor for Spain, Messrs. Fama Fabré, Parlux officially presented the hairdryer novelty 2019, the already best seller model Parlux ALYON® to the Spanish public, in the new version jade color, a trendy nuance very appreciated by the public and which is added to the other 8 color versions: yellow, pink, coral, green. Turquoise, bronze, matt graphite and matt black. The most modern Parlux hairdryer will cheer up any hair salon with an explosion of vibrant colors, is a concentrate of technology at the service of the hairdresser’s work. It is in fact a technologically advanced professional hairdryer that presents a new powerful and very light motor (2,250 Watt for a long life -3,000 hours) which includes special and exclusive devices, such as the HFS system (Hair Free System – Patent Pending, a device that keeps and collects the hair guaranteeing much cleaning of the tool and more efficiency over time) and the Air Ionizer Tech (negative ion emitter, now indispensable because it eliminates static electricity on the hair and makes it soft and shiny). Professionals visiting the fair could be able to test on the effectiveness of drying and easy to use possibility of this hairdryer, as well as enjoying some practical hairstyling demonstrations realized with the Parlux hair dryers.
Hair : Elodie Comtesse - Makeup : Stéphane Dussart Stylisme: Paméla Walder - Photo: Pascal Latil * L’événement international coiffure et beauté.
14, 15 & 16 SEPT 19
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PBE PROFESSION BIEN-ETRE
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AHOSI LLC Creating Safe, Non-Toxic Hair & Beauty Products, for True Beauty Warriors!
AHOSI BEAUTY’ OTHER PRODUCT LINES: • Ahosi Hair Conditioning Oil – a combination of great, healthy oils and deionized water. LEAVE-IN & no rinse. Great for those of us who don’t have time to sit for 1525 minutes for hair to be conditioned. Great for all types of hair. Chemical free.
WIG-SANI is the new innovative ‘must-have’ essential Spray for Wigs, Hair Extensions, Braids, Weaves, that promises to relieve discomfort & irritation of Wig-wear, stops itchy scalp, detangles tangled wigs & hair extensions, sanitizes, refreshes, cleans Wigs, and Hair extensions WIG-SANI although a few months old, is getting great reviews from Consumers.
• Ahosi Scalp Stimulating Oil – a combination of healthy oils and deionized water, to encourage hair growth. All-natural ingredients, chemical free. LEAVE-IN PRODUCT.
It’s not a surprise that the Wigs & Hair Extensions industry is a Multi-Billion-Dollar industry. Many Women (and men) love the versatility of wearing Wigs, Hair extensions, Braids, Weaves. We all have our bad hair day, or we simply want to have a different hairstyle, or perhaps, we are just too busy to go to the salon or do our hair at home ourselves. Many of us turn to the ubiquitous Wigs, & Hair Extensions. They come in different colors, shapes, sizes, length & prices. Some are made from Human hair and are Synthetic. The human hair wigs are of course a lot pricier than Synthetic. WIG-SANI is here to stay.
About AHOSI LLC (USA) Creating Safe, Non-Toxic Products, for True Beauty Warriors! AHOSI Beauty, a US company, owned and operated by Husband & Wife team, Hubert & Deborah Willam, is hoping to make global waves with their line of non-toxic, safe, Hair & Beauty Products, including the new patent-pending, trademarked WIG-SANI, for wigs & hair Extensions, and the very creative MaskHairRa - which is not for lashes, but, for adding color to hair or covering gray hair. The MaskHairRa comes in blonde, Red, Black & Brown. Along with these products, the brand has non-toxic lipsticks, & hair oils.
• MaskHairRa a portable, leave-in temporary HAIR DYE. This is Hair dye on the go for adding color to style hair, or to cover gray hair. Comes in Black, Blonde, Red, Brown. A non-toxic Hair Dye. • Ahosi Liquid Lipstick – forget about all those high-priced lipsticks, this is top of the line non-toxic, waterproof, smudge-free liquid lipsticks. Bright and cheery, and lasts all day.
For further information about our products and company, please visit us at www.ahosibeauty.com or email us at info@ahosibeauty.com. Or Call us +1 407.255.7966 110 www.exportmagazine.net
o2o ( 365 Days Online Matchmaking ) + B2B + Trade Fair
Concurrent Events
October 2 - 3 - 4, 2019
ICC - Congress Center, Taksim - Istanbul
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ne Eve -O The
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BEAUTYISTANBUL Exhibition Designated Visitor Regions: Latin America and Africa
BEAUTYISTANBUL 2019, the international exhibition for cosmetics, beauty, hair, private label, packaging and ingredients will welcome its professional guests on 2-3-4 October 2019, in Istanbul, Turkey. The show will bring together 400 exhibitors from 40 countries along with over 8.000 professional buyers and distributors from more than 120 countries. Latin America and Africa have been primary regions for visitor promotions of BEAUTYISTANBUL since early 2018, coordinating direct visits to several exhibitions in Brazil, Chile, Costa Rica, Mexico, Panama; as well as Egypt, Kenya, Morocco, Nigeria, South Africa and Sudan. BEAUTYISTANBULâ&#x20AC;&#x2122;s reach was not only limited to these countries in both Latin America and Africa, the team also actively collaborated with trade associations and government organizations to invite cosmetics and beauty professionals to Istanbul.
The BEAUTYISTANBUL team dedicated themselves to reach out to all beauty industry professionals throughout Latin America. In 2018 the first destinations were Costa Rica and Ecuador. Meetings were held with valuable business people from the region. These were followed by Panama 2018 exhibition where BEAUTYISTANBUL showed to all visitors and participants that it is the flagship event amongst all beauty fairs. Afterwards the beauty fair in Brazil was attended. The teamâ&#x20AC;&#x2122;s endeavors continued with the expo in Mexico.
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Bolivia expo was another location where promotion activities were effective and much interest was attracted. BEAUTYISTANBUL returned to Brazil to strengthen relations with local manufacturers and buyers alike. Colombia was an important destination to reach out to professional visitors. The salon fair in Chile and international fair in Cuba were two events following one another in which the team met a variety of industry professionals. BEAUTYISTANBUL had a booth at Panama 2019 exhibition just like 2018, proving the attention and importance attributed to the Latin American market to bring high profile visitors to Istanbul. Agents, buyers, distributors and professional visitors from all around the continent once again have become aware of the fruitful opportunities that BEAUTYISTANBUL offers to source new products from a large variety of manufacturers and grow their businesses with new partnerships. The booth took special interest from the participants and buyers actively interacted with our team to get more information about BEAUTYISTANBUL 2019.
events
The African journey of BEAUTYISTANBUL team started on a strong note at the end of 2017 attending meetings with valuable business people from Chad, Senegal, Sudan and Tunisia. 2018 started with a visit to the international fair in Mali. Afterwards the international expo in Sudan was attended. It provided a great opportunity to reach out to the African market and invite industry professionals to attend BEAUTYISTANBUL. It was followed by the beauty fair in South Africa, a prime destination for Sub-Saharan market. Beauty fair Kenya was another location where BEAUTYISTANBUL team met industry professionals. The international fair in Ivory Coast, a developing market open to a variety of businesses was visited. It was followed by a revisit to South Africa for the international trade show. Promotion activities continued with fairs in Tanzania and Benin. Later meetings with business people from Nigeria were arranged. Mozambique international fair was another great opportunity to generate attention from Sub-Saharan businesses. Afterwards the international fair in Togo was also visited. Apart from visits, BEAUTYISTANBUL also had several stands at exhibitions in countries such as Egypt, Morocco and Nigeria. In 2019 BEAUTYISTANBUL will also have a stand at an upcoming event in Kenya.
BEAUTYISTANBUL once again showed how much it values the African market, especially Sub-Saharan Africa, and the potential business opportunities that it brings. Promotion activities have gathered great interest at each destination and BEAUTYISTANBUL is well known to be the highlight event of the industry. The booths and variety of visits throughout the region have made BEAUTYISTANBUL 2019 a valued destination for all agents, buyers, distributors, manufacturers and professional visitors of the region. The exclusive “Hosted Buyer Program” that will host nearly 1000 buyers from all around the world has two exclusive target regions for this year: Latin America and Africa. The goal is to bring buyers from rising markets of the beauty industry to Istanbul which is a global meeting point for all buyers and manufacturers in addition to adding Latin America and Africa to its visitor profile to offer new regions and markets for regional companies. Accommodation and even travel incentives will be provided to the most exclusive buyers to offer rewarding business opportunities to the participants of BEAUTYISTANBUL 2019. In addition to the hosted buyer program, as a result of the intensive promotion activities that our team has conducted, around 11.000 buyers from all over the world have already confirmed their attendance to BEAUTYISTANBUL 2019 with 900 being
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from Latin America and 2.000 from Africa. These confirmations have come via online registration, call center and onsite confirmations. Over 150.000 industry professionals were reached by our team via onsite meetings, traditional media means; digital marketing tools such as e-mail, social media, and programmatic media campaigns. BEAUTYISTANBUL also set up a call center which includes native Arabic, English, French, Russian and Spanish speakers to actively communicate with potential visitors and invite them to the 2019 exhibition and to Istanbul.
Hope to see you at BEAUTYISTANBUL on October 2-3-4 2019 in Istanbul, one of the world’s most attractive cities! www.beauty-istanbul.com T. +90-212.222.90.60
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XVIII International Exhibition of Beauty Industry
18–20
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September 2019
INTERCHARM.UA
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18-20 International Image and Integral Aesthetics Exhibition
OCT 2019
MADRID - SPAIN
Hairdressing · Aesthetics Make-Up & Nails · Natural Cosmetic Micro-Pigmentation · Barber Area
ONLY PROFESSIONALS
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HAIRDRESSING Contents Preview
• PASARELA HAIR LOOK • LOOK ACADEMY • III BUSINESS MEETING • PASARELA & FÍGARO AWARDS • HAIR LOOK FOCUS • BARBER RING • LOOK GREEN NEW
• LOOK LAB SPECIAL DISCOUNTS BY TRAIN, PLANE AND HOTELS
More information at
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events
QUALITY SEAL TO TWO KEMON’S OUTSTANDING PRODUCTS AT COSMOPROF AWARDS 2019 Kemon is glad to announce the fantastic results achieved at Cosmoprof Awards 2019
Cosmoprof Awards recognizes the absolute best in beauty products, awarding innovation and excellence in formulation and design in a contest that is the only one involving all beauty sectors, a contest that is increasingly earning recognition among key players in the world of cosmetics. This year, among the winners of Cosmoprof Awards 2019, Kemon has received three major awards for two excellent finished products in three different categories. Actyvabio awarded in two different categories at Cosmoprof 2019 Kemon’s Actyvabio, the line most voted on the internet by professional operators of the beauty sector has obtained the HPA 2019 in the category Best Blend of Plant Extracts This is the first organic
professional hair care line certified to the COSMOS ORGANIC standard, enriched with patented phytocomplexes featuring proven soothing properties. It contains up to 97% of natural origin ingredients, up to 86% of organic ingredients and it comes in recycled and recyclable packaging. Velian Complex is the main ingredient in Actyvabio products and enhances their performance by adding significant antioxidant, emollient, soothing and protective activity. The formulation includes many other plant extracts like Helichrysum, Verbascum, Flaxseed and Yellow Chamomile organically grown in Kemon Open Lab. This product is also a winner in the category Natural & Organic of Cosmoprof Awards 2019.
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And 40 Dry Powder Kemon’s And 40 Dry Powder has been awarded as Best Mattifying Hair Powder. This outstanding product provides extreme volume and texture to hair. Ideal for creative and dramatic finishing effects, it also gives an extra matte finish. Its special spray nozzle has been designed to improve the application of the product also at the hair roots to create more volume.
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YO COLOR SYSTEM, NATURAL INGREDIENTS AT THE SERVICE OF YOUR HAIR A reliable and gentle system for healthy locks and intense, long-lasting tones
Eventually hair coloring becomes a real beauty treatment, a pampering experience and a well-being appointment. Color service still represents 40% of the business in the professional hair world. However, it is also considered as an uncomfortable and unpleasant service by most of women. This is one of the reason why Kemon has introduced a revolutionary beauty and well-being treatment that turns a tedious yet necessary appointment into a relaxing and desired one. Yo Color System is a complete hair coloring and wellness treatment featuring a gentle and safe formula, a soft, ammonia-free, yoghurt-based mixture with certified healthy organic ingredients. It represents a new color vision based on relaxation thanks to an innovative odor-free formula with a rich creamy texture as soft as yogurt, quick and easy to apply. Yo Color System formulation respects the health of your hair using up to 86% of natural origin ingredients. The unique Velian Complex, specially formulated by Kemon Laboratories, consists in a blend of four plants: marshmallow, flax helichrysum and Yellow Chamomile harvested in Kemonâ&#x20AC;&#x2122;s Open Lab near Kemonâ&#x20AC;&#x2122;s plant. The Velian Complex has soothing, protective and refreshing properties that achieve much higher performances than each single plant. This system includes three different products that work synergistically: NaYo, Yo Green e Yo Cond, a complete cosmetic treatment that satisfies different color treated hair needs and delivers vibrant shine and long lasting results at the base, mid shaft and ends of hair.
NaYo is a permanent delicate hair color with a creamy yogurt-based texture and an ammonia and odor free formula. Designed to perfectly cover grey hair with brilliant and superior color, it is mainly made of organic ingredients. Yo Green is a Tone-on-Tone Coloring in gel cream with a neutral pH. It allows color to easily penetrate the hair without altering the structure, making it soft and brilliant for longlasting results. It contains up to 84% of natural ingredients. Yo Cond is a highlighting conditioner with acid pH that colors while nourishing hair in one step. It closes cuticles while delivering
them with a further service consisting in the application of the exclusive Yo Hand Cream. Enriched with yogurt extract and Velian Complex, this non oily formulation penetrates easily imparting silky softness. The hand cream has specially been created to deliver hydration and velvetiness with a gentle massage during the processing time offering thus a highly professional service which will enormously improve this relaxing beauty experience. Yo Color System, in fact, is a treatment that introduces the concept of a comfortable and relaxing experience coupled to
intense shine and intensifying the tones. It contains up to 86% natural ingredients. The range of nuances offered by Yo Color System has recently been expanded with 10 Stone Blondes: different levels of warm and cold nuances of blondes featured by each products range. Yo Color System offers clients a highly personalized and comfortable service for the entire processing time providing
the coloring process. Yo Color System has obtained HPA Award 3 as Best Color Product for the year 2018. This is the first Italian award dedicated to professional hair products awarded by hairdressers and clients during an event organized by BeautyBit along with Estetica and Parrucchierando, and the support of Cosmetica Italia, the national Association of cosmetics industries, and Cosmoprof Worldwide.
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PARTNER RESEARCH
ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Bottega di Lungavita s.r.l. Via A. Verga, 13 - I-24127 Bergamo www.bottegadilungavita.it - info@bottegadilungavita.it Brelil s.p.a. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni
DXT!NCT - 52 Zone s.r.l. Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM s.p.a. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH s.p.a. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI s.p.a. Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli
da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com
Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www. internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni
JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777
FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com
Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com
Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com
GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti
CTL s.p.a. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it
Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com
FARMAGAN s.p.a. Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com
CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa
CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo
INDUPLAST s.p.a. Via Europa, 34 I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it
ITALIAN GROUP s.r.l. Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it
FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49
COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com
OYSTER COSMETICS s.p.a. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it
Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523
CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180
Cosm.o s.r.l. Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici
HSA Group s.p.a. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi
GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GIAMBERTONE s.r.l. Via E. Fermi, 126 - I-00146 Roma tel. +39/06-5591909 - fax +39-06-5590890 daniele.introna@giambertone.it - www.giambertone.it
LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail:lamande@lamande.it LANDOLL MILANO s.r.l. Via Soncino 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli LOVEINC. International-BIG PROFESSIONAL Via Malta, 12 - I-25124 Brescia tel. +39/334.345.911.7 e-mail: St.loveinc.it - Skype: loveincstevn MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri
GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato
MAXIMA COSMETICS s.r.l. Via Staffali, 7 I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com
GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com
MAXXelle Via Emilio Betti 2 I-62020 Belforte del Chienti (MC) tel. +39 0733 904373 - fax. +39 0733 903464 info@maxxelle.com - www.maxxelle.com
GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it
MEDITERRANEA – FRATELLI CARLI s.p.a. Via Paressi, 11 I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli
G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro
MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com
DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it
HACO GmbH & Co. KG Fasanerstr. 42 D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin
Dima Cosmetics s.r.l. Via Annibali 31/L I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com
HARBOR s.p.a. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax + 39/051-796479 www.harboritalia.it - export@harboritalia.it
Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com
HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano
NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it ONETECH s.r.l. Via del Fiori, 10/c I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859
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PARLUX s.p.a. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro -I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - e-mail: puntidivista@puntidivista.it Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA s.p.a. Via Vallina Orticella, 34 - I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it SPAZZOLIFICIO PIAVE s.p.a. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo TAMARA ROSE 30-32 Garner Place, Inglebun NSW 2565 Australia tel. +61/407267267 www.tamararose.com.au - www.amrhair.com.au TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36 TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr TURATI Idrofilo s.p.a. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it e-mail: info@cottonplus.it Vagheggi s.p.a. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org
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